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The Influence Of Virtual Anchor Live Streaming On Chinese Consumer Responses, Pik Shan Chan Jan 2024

The Influence Of Virtual Anchor Live Streaming On Chinese Consumer Responses, Pik Shan Chan

Chulalongkorn University Theses and Dissertations (Chula ETD)

In the context of China's e-commerce live-streaming industry, this study explores the influence of consumer ethnocentrism (CET) and cosmopolitanism (COS) on perceptions of virtual anchors, using the Technology Acceptance Model (TAM) to examine the effects on perceived usefulness (PU), perceived ease of use (PEOU), and perceived enjoyment (PE), which ultimately shape consumer behavioral responses (CBR). A quantitative survey was conducted with 204 participants who had prior experience watching live streams on Chinese e-commerce platforms. Using structural equation modeling (SEM), the study found that CET positively impacts PU (β=0.766), PEOU (β=0.899), and PE (β=0.511), while COS positively influences PU (β=0.593), PEOU …


Letter From The Dean, Jeff Edwards Jan 2024

Letter From The Dean, Jeff Edwards

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 25 2024, Several Authors Jan 2024

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 25 2024, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Professional Identity Development In Large Public Accounting Firms During Covid-19 And Beyond, Alexander J. Tighe Jan 2024

Professional Identity Development In Large Public Accounting Firms During Covid-19 And Beyond, Alexander J. Tighe

2024

Professional identity is formed by understanding the set of traits and behaviors that help define the social expectations of individuals within a profession. Acquiring these traits and acting in accordance with professional norms allows an individual to feel connected to their profession and other individuals within their field. In public accounting, professional identity is formed through the socialization process. This process teaches new hires the necessary technical knowledge to complete job tasks and behaviors that denote overall professionalism such as proper work attire or polite interactions with clients. The COVID-19 Pandemic radically changed social norms in the accounting profession by …


Developing Toolkit For Adults With Autism Spectrum Disorder In An Oncology Outpatient Clinic, Brittany J. Johnson Dnp, Fnp-C Jan 2024

Developing Toolkit For Adults With Autism Spectrum Disorder In An Oncology Outpatient Clinic, Brittany J. Johnson Dnp, Fnp-C

Doctor of Nursing Practice (DNP) Scholarly Projects - Archive

Autistic adults are at higher risk of being diagnosed with co-occurring health conditions, and yet they are a vulnerable group for disparities in access and outcomes. One of the key barriers to better outcomes is poor patient-provider communication. This study the use of AASPIRE’s AHAT communication toolkit as a channel between healthcare workers and autistic adults to facilitate their appointments within the outpatient oncology department, as well as assessing healthcare providers’ knowledge and self-efficacy in caring for the patients. Sixteen healthcare providers (12 registered nurses and four patient care assistants) completed pre and post intervention surveys and utilized the AHAT …


Communicating Climate Change: Adaptive Silviculture In Central Appalachian Kentucky, Logan Baker Jan 2024

Communicating Climate Change: Adaptive Silviculture In Central Appalachian Kentucky, Logan Baker

Theses and Dissertations--Forestry and Natural Resources

Climate change communication is an emerging field that requires a multidisciplinary understanding of both climate and social science. Communicating with underrepresented woodland owners about climate change, specifically climate change adaptation in forestry applications, necessitates appropriately adjusted approaches. In Central Appalachian Kentucky, outreach with underrepresented woodland owners on forest adaptation topics has not been examined in depth. The recent establishment of an Adaptive Silviculture for Climate Change research site in the University of Kentucky’s Robinson Forest has created an opportunity to generate regionally specific climate adaptation information for Appalachian Kentucky forests. It is imperative to investigate how best to approach communicating …


Evaluating The Caring Cards Program And Its Effect On Mental Health Indicators Among A Self-Defined Agricultural Group In Rural Kentucky, Katrina Clontz Jan 2024

Evaluating The Caring Cards Program And Its Effect On Mental Health Indicators Among A Self-Defined Agricultural Group In Rural Kentucky, Katrina Clontz

Theses and Dissertations--Community & Leadership Development

Suicide is currently the 11th leading cause of death in the Unites States (American Foundation for Suicide Prevention, 2024), and is especially high among the farming and agricultural population (Kennedy et al., 2021; Klingelschmidt et al., 2022; Monteith et al., 2020). Additionally, mental health access and outcomes are worse among this population, partially due to the inaccessibility of care in rural areas (Taylor, 2019). Communication among caring individuals is thought to be an effective suicide prevention strategy (Long, 2023; Ross & Bassilos, 2019). The Caring Cards program was developed as a way to facilitate mental health communications among a …


Women In Religious Leadership Roles, Amanda Wadkins Jan 2024

Women In Religious Leadership Roles, Amanda Wadkins

Graduate Theses/Dissertations

The experiences of women in leadership have been well studied in academia, but there remains a gap in the literature regarding and understanding of the experiences of women who are in religious leadership roles. I examined what challenges these women experience in their roles, and how they make sense of those challenges, using the constant comparative method of data analysis to analyze interviews with 12 women who have leadership roles within their protestant church or nonprofit organization. The results indicate that these individuals experience challenges that are consistent with past research on women in leadership. However, the results also illustrate …


The Cancellation Station Podcast: The Controversies Of Canceling, Quinn Rauchenecker Jan 2024

The Cancellation Station Podcast: The Controversies Of Canceling, Quinn Rauchenecker

Dissertations and Theses @ UNI

The term “Cancel Culture” has had a firm grasp on mainstream culture and disagreements about whether it is doing more harm than good. While the initial intention of the widespread term was created for good, it is now in a space of critique. For my thesis, I use the creative means of podcasting to explore cancel culture and its controversies.


The Effect Of Mere Presence Of Smartphone On Cognitive Functions: A Four-Level Meta-Analysis, Andree Hartanto, Verity Y. Q. Lua, K. T. A. Sandeeshwara Kasturiratna, Paye Shin Koh, Germaine Y. Q. Tng, Manmeet Kaur, Frosch Y. X. Quek, Jonathan L. Chia, Nadyanna M. Majeed Jan 2024

The Effect Of Mere Presence Of Smartphone On Cognitive Functions: A Four-Level Meta-Analysis, Andree Hartanto, Verity Y. Q. Lua, K. T. A. Sandeeshwara Kasturiratna, Paye Shin Koh, Germaine Y. Q. Tng, Manmeet Kaur, Frosch Y. X. Quek, Jonathan L. Chia, Nadyanna M. Majeed

Research Collection School of Social Sciences

As smartphones have become portable and immersive devices that afford social, informational, and recreational conveniences unbounded by physical restrictions, most daily activities have become closely intertwined with the presence of smartphones. This constant presence of smartphones in daily activities, however, may be concerning as some studies have suggested that smartphones—even their mere presence—can be distracting and can impair cognitive outcomes. However, such findings have not been consistently observed. To reconcile mixed findings, the current meta-analysis synthesized 166 effect sizes drawn from 53 samples and 33 studies including 4,368 participants on the effect of mere presence of smartphone on cognitive functions. …


Letter From The Faculty Editor, Beth Kegley Jan 2024

Letter From The Faculty Editor, Beth Kegley

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Viewers' Attitudes Towards Analytical And Traditional Commentary Styles In Baseball Broadcasts: A Quasi-Experimental Study, Michael Menhart Jan 2024

Viewers' Attitudes Towards Analytical And Traditional Commentary Styles In Baseball Broadcasts: A Quasi-Experimental Study, Michael Menhart

Theses and Dissertations

This study investigates the attitudes of college and non-college athletes on analytical and traditional commentary styles during baseball broadcasts. The attitudes tested were satisfaction and likelihood to watch again (retention). The experiment had two data collection sessions for the athletes and non-athletes where they were exposed to either analytical or traditional commentary. The exposure came through the reading of a fictional scrip based on each style and then the participants were asked to answer questions to test their satisfaction and retention. Through a comprehensive analysis, including independent sample t-tests and two-way ANOVA, the findings revealed a significant main effect for …


"But Why Facebook?" Why And How Local Nonprofit Organizations Use Facebook Compared To Other Social Media, Tyisha S. Landers Jan 2024

"But Why Facebook?" Why And How Local Nonprofit Organizations Use Facebook Compared To Other Social Media, Tyisha S. Landers

Theses and Dissertations

Social media marketing has proven to be immensely beneficial in providing a mostly free, accessible way to inform people and carry out campaigns. For nonprofits, social media platforms provide a channel to reach large audiences quickly, efficiently, and engagingly. How social media is used by nonprofit organizations – especially medium to small-scale organizations – plays a huge factor in their social media success. This factor can affect followers’ attitudes, perceptions, knowledge, and behavior toward the brand, which consequently affects the engagement level. To better understand how nonprofits use social media, in this study, the researcher will interview social media managers …


The Parasocial Experiences Of Twitch Streamers, Ashley Adamian Jan 2024

The Parasocial Experiences Of Twitch Streamers, Ashley Adamian

Theses and Dissertations

The literature surrounding parasocial relationships (PSRs) has been expansive but lacks the perspective of how parasocial relationships can impact the media figure in certain contexts, specifically in regard to Twitch livestreamers and their communities. Previous research has examined how PSRs fulfill certain roles in the individual’s life, as well as some aspects that affect the relationship, such as the strength and development of the relationship. Previous research has concluded that stronger PSRs can develop from livestreaming platforms such as Twitch. This study investigates the relationship between Twitch livestreamers and PSRs. Through semi-structured interviews with seven participants, this study finds the …


Development And Implementation Of A Sports Broadcast For Columbus State University Basketball, Hailey Franklin Jan 2024

Development And Implementation Of A Sports Broadcast For Columbus State University Basketball, Hailey Franklin

Theses and Dissertations

Sports broadcasting uniquely captivates and unites people in a way no other form of entertainment can. Columbus State University, an NCAA Division II organization, recognized the need to elevate its sports broadcasting capabilities to enhance fan engagement and support for its men's and women's basketball programs. The purpose of this project was to record and report the process in the development and execution of a professional sports broadcast for the 2023- 2024 men's and women's basketball season at Columbus State. This project increased visibility for multiple parties while creating future possibilities within the athletic department by introducing new technology and …


Enhancing 8-Bit Legacy’S Social Media Presence Through Professional Editing, Madison Croft Jan 2024

Enhancing 8-Bit Legacy’S Social Media Presence Through Professional Editing, Madison Croft

Theses and Dissertations

No abstract provided.


Exploring The Impact Of Digital And Social Media On Recruiting Georgia High School Football Players By Ncaa Division 1 Universities In Georgia, Justin Phillips Jan 2024

Exploring The Impact Of Digital And Social Media On Recruiting Georgia High School Football Players By Ncaa Division 1 Universities In Georgia, Justin Phillips

Theses and Dissertations

Social and digital media integration has revolutionized the landscape of college football recruiting, offering innovative tools and strategies to enhance recruitment. Modern technology, including platforms such as X and Hudl, facilitates direct communication between high school athletes and college coaches. At the same time, companies like Route and RosterSpot employ data science and machine learning to optimize player-college matches. These technologies enable coaches to discover talent more efficiently and foster a personalized athlete recruiting experience (Booton, 2020). Additionally, social networking sites like Facebook, Instagram, and Snapchat have become essential tools in the NCAA recruiting process, allowing for real-time updates, extensive …


Creating A Social Media Presence In Columbus State Women's Basketball Program, Kaihla Carter Jan 2024

Creating A Social Media Presence In Columbus State Women's Basketball Program, Kaihla Carter

Theses and Dissertations

This professional project will explore increased social media growth within the Columbus State University Women's Basketball team. It will present a sweeping writing audit focusing on the encounters and perspectives of the Columbus State Women's Basketball program regarding social media and the advancing opportunities for female student-athletes. It will dive into the framework to understand how women's basketball social media platforms impact the subjects, stories, and conversations encompassing the game, ultimately molding the public insight and plan. We get into the impact of a solid virtual social media presence, effective online entertainment strategies, the variety inborn in the women's basketball …


Wcug Continuity Book: Building Organizational Robustness Through A Framework Model, Sho Irikawa Jan 2024

Wcug Continuity Book: Building Organizational Robustness Through A Framework Model, Sho Irikawa

Theses and Dissertations

WCUG Cougar Radio is a student led and community driven radio station housed in the Department of Communication at Columbus State University (CSU) in Columbus, Ga. Since 2015, WCUG Cougar Radio (now written as WCUG) created a learning lab environment, focused on training the next generation of media creators and managers. WCUG also houses and manages a podcast network that hosts a majority of WCUG’s digital content. Importantly, WCUG is operated by our very own CSU students. These students hold different tiers and positions as personnel, whether paid or volunteers. WCUG is also advised by a Faculty Advisor from the …


Contention One Is Our Identity: An Exploration Of Queerness In The Collegiate Debate Sphere, Douglas Roberts Jan 2024

Contention One Is Our Identity: An Exploration Of Queerness In The Collegiate Debate Sphere, Douglas Roberts

All Graduate Theses, Dissertations, and Other Capstone Projects

This thesis explores the experiences of queer individuals and how they navigate identity within the collegiate debate space. Queer debaters, unlike their cisgender, and heterosexual counterparts face struggle in being able to truly be free to present themselves naturally in debate. Utilizing qualitative interviews to examine the full picture of being queer in collegiate forensics, this project details three major themes: Queer Communication Style, Queer Presentations of Self, and Acceptance in Debate. The conclusion discusses implications of these findings, limitations, and future directions for future research.


"Ruskiy Mir" And "Ukrainskyi Svit": Ontological And Anthropological Antagonists, Liudmyla Fylypovych, Oksana Horkusha Jan 2024

"Ruskiy Mir" And "Ukrainskyi Svit": Ontological And Anthropological Antagonists, Liudmyla Fylypovych, Oksana Horkusha

Occasional Papers on Religion in Eastern Europe

The article focuses on a crucial issue of global interest--attempts of the Russian Federation to reformat the world according to the worldview model of the "Ruskiy mir." The paradigm of the "Ruskiy mir" assumes a system of values (ontological, anthropological, theological, and historiographical ideas and behavioral models) programmed by the entire russian history, as defined by russian culture, traditions, and the russian worldview. According to the "Russian worldview," the world should have a different structure, and the global international system should have a different format: Moscow (the Russian Empire and the Russian Federation) should be at the center of the …


‘Routines’ And ‘Formulaic Language’ In Conversation Analysis (Author's Extended Data), Danielle M. Pillet-Shore Jan 2024

‘Routines’ And ‘Formulaic Language’ In Conversation Analysis (Author's Extended Data), Danielle M. Pillet-Shore

Faculty Publications

Though the field of conversation analysis (CA) was founded upon examinations of interactional “routines” such as conversation openings and closings, conceptualizing and categorizing communicative phenomena as “formulaic” is anathema to CA. This chapter details how, since its inception, CA work has empirically elucidated how participants to recorded episodes of naturally occurring social interaction actively and collaboratively accomplish conversational activities as ‘routine’ or not by selecting from available action alternatives, spontaneously coordinating their selections vis-à-vis one another. Taking a multimodal CA approach, this chapter reviews state-of-the art literature on how people open and close in-person and telephone conversations, showing the immense …


An Examination Of Scientific And Technical Communication For Forensic Engineering And Forensic Pathology., Tori C. Reeder Jan 2024

An Examination Of Scientific And Technical Communication For Forensic Engineering And Forensic Pathology., Tori C. Reeder

Dissertations, Master's Theses and Master's Reports

Police communication sits at the unique intersection of risk communication, scientific and technical communication, and medical communication, as we see in forensic reports. In this dissertation, I examine the communicative underpinnings of forensic pathology and forensic engineering reports. I argue that there is not only an inherent link between the unpredictability of a written text and the reception of said text by both its intended and unintended audience, but also a link to the broader socio-cultural contexts. I will examine an atypical forensic pathology report (autopsy report) of George Floyd, a more standard forensic pathology report of an inmate who …


Towards Interpretable Propaganda Detection In News Text Through The Use Of Rhetorical Devices As Features, Kyle Hamilton Jan 2024

Towards Interpretable Propaganda Detection In News Text Through The Use Of Rhetorical Devices As Features, Kyle Hamilton

Doctoral

This doctoral thesis presents research undertaken towards interpretable propaganda detection in news text. Propaganda and mis/disinformation in the media have been identified in the social sciences literature as a major threat to the functioning of democratic society. While mis/disinformation is false by definition, propaganda is intended to modify the beliefs and behaviors of the information consumer but does not have to be false. Propagandistic text is often characterized by the use of rhetorical devices and linguistic style designed to exploit the reader’s cognitive and emotional biases. One way of counteracting this effect is by shifting the focus from “what” is …


Characterizing The Extent And Nature Of Digital Food And Beverage Marketing In Singapore – A Descriptive Study, Xin Hui Chua, Clare Whitton, Stefanie Vandevijvere, Bridget Kelly, Rob M. Van Dam, Salome A. Rebello Jan 2024

Characterizing The Extent And Nature Of Digital Food And Beverage Marketing In Singapore – A Descriptive Study, Xin Hui Chua, Clare Whitton, Stefanie Vandevijvere, Bridget Kelly, Rob M. Van Dam, Salome A. Rebello

Research outputs 2022 to 2026

Objective: To characterize the nature of digital food and beverage advertising in Singapore Setting: Food and beverage advertisements within 20 clicks on top 12 non-food websites and all posts on Facebook and Instagram pages of 15 major food companies in Singapore were sampled from January 1 to June 30, 2018. Design: Advertised foods were classified as being core (healthier), non-core or mixed-dishes (example burger) using the WHO nutrient profile model and national guidelines. Marketing techniques were assessed using published coding frameworks. Participants: NA Results: Advertisements (n=117) on the 12 non-food websites were largely presented as editorial content. Food companies posted …


The Guardian The Month Of January 2024, Wright State Student Body Jan 2024

The Guardian The Month Of January 2024, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of January 2024. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.


Network Download Index: An Alternative Solution To Lagging Citation Indicators, Liping Yu, Meihua Huang Jan 2024

Network Download Index: An Alternative Solution To Lagging Citation Indicators, Liping Yu, Meihua Huang

Journal of Scientific Information Research

[Purpose/significance]As early as 1996, Garfield proposed the idea of using web downloads instead of citations for journal evaluation to improve timeliness, but the progress of its application needs to be improved. [Method/process]In this paper, we theoretically analyzed the reasons for this phenomenon, and analyzed the prerequisites for the download index to be used for journal evaluation starting from the connotation of download volume, and then comprehensively analyzed the relationship between download volume and citation based on panel data model, BP neural network and regression analysis, and proposed three evaluation indexes, immediate annual download factor, next year download factor and cumulative …


Human-Ai Teams In Aviation: Considerations From Human Factors And Team Science, Jenna Korentsides, Joseph R. Keebler, Crystal M. Fausett, Sabina M. Patel, Elizabeth H. Lazzara Jan 2024

Human-Ai Teams In Aviation: Considerations From Human Factors And Team Science, Jenna Korentsides, Joseph R. Keebler, Crystal M. Fausett, Sabina M. Patel, Elizabeth H. Lazzara

Journal of Aviation/Aerospace Education & Research

Artificial Intelligence (AI) has transformed the way human-computer interaction (HCI) teams can collaborate and coordinate in various domains, including aviation and crew resource management (CRM). AI's transformative capabilities enhance teamwork, efficiency, and safety, particularly in risk management. AI's ability to process vast amounts of data and provide real-time insights enables informed decision-making and automation of repetitive tasks in aviation. By combining the strengths of AI and humans, outlined in our modified version of the ‘HABA-MABA’ framework, a dynamic teamwork relationship emerges, provided roles are successfully allocated. AI systems are able to act as intelligent assistants, offering timely recommendations, fostering effective …


Beyond Binary: Revealing Variations In Islamophobic Content With Hierarchical Multi-Class Classification, Esraa Aldreabi, Khawlah M. Harahsheh, Mukul Dev Chhangani, Chung-Hao Chen, Jeremy Blackburn Jan 2024

Beyond Binary: Revealing Variations In Islamophobic Content With Hierarchical Multi-Class Classification, Esraa Aldreabi, Khawlah M. Harahsheh, Mukul Dev Chhangani, Chung-Hao Chen, Jeremy Blackburn

Electrical & Computer Engineering Faculty Publications

In the digital age, the rise of Islamophobia-marked by an irrational fear or discrimination against Islam and Muslims-has emerged as a pressing issue, especially on social media platforms. In this paper we employs a multi-class classification system, moving beyond traditional binary models. We categorize Islamophobic content into three main classes and various subclasses, covering a range from subtle biases to explicit incitement. Comparative analysis of data from Reddit and Twitter illuminates the distinct prevalence and types of Islamophobic content specific to each platform. This paper deepens our understanding of digital Islamophobia and provides insights for crafting targeted online counter strategies. …


Toward Inclusivity: Rethinking Islamophobic Content Classification In The Digital Age, Esraa Aldreabi, Mukul Dev Chhangani, Khawlah M. Harahsheh, Justin M. Lee, Chung-Hao Chen Jan 2024

Toward Inclusivity: Rethinking Islamophobic Content Classification In The Digital Age, Esraa Aldreabi, Mukul Dev Chhangani, Khawlah M. Harahsheh, Justin M. Lee, Chung-Hao Chen

Electrical & Computer Engineering Faculty Publications

In this paper, we implement a comprehensive three-class system to categorize social media discussions about Islam and Muslims, enhancing the typical binary approach. These classes are: I) General Discourse About Islam and Muslims, II) Criticism of Islamic Teachings and Figures, and III) Comments Against Muslims. These categories are designed to balance the nuances of free speech while protecting diverse groups like Muslims, ex-Muslims, LGBTQ+ communities, and atheists. By utilizing machine learning and employing transformer-based models, we analyze the distribution and characteristics of these classes in social media content. Our findings reveal distinct patterns of user engagement with topics related to …