Digital Commons Network^™

Legal Chefs’ Appetizing Taglines To Engage Consumers In The Age Of Social Media: The Struggle Against Trademark Genericide, Emily Mcdonald

Journal of Food Law & Policy

Many have heard the phrases “raisin bran,” “escalator,” “nylon,” and “aspirin,” all of which are “old” trademarks that have undergone genericide. Genericide occurs when a trademark has become common from the customer’s perspective concerning specific goods or services rather than associated with the source, which is usually the company that registered the trademark. In short, businesses are no longer able to use the trademark exclusively. Another common trademark phrase that became generic was “Taco Tuesday.” In light of the prolific use of social media today, recent data and statistics show that “food” has become a predominant category and trend on …

Barriers And Enablers To Promoting Grandchildren’S Physical Activity And Reducing Screen Time: A Qualitative Study With Australian Grandparents, Timothy Budden, David Coall, Ben Jackson, Hayley Christian, Andrea Nathan, Michelle I. Jongenelis

Research outputs 2022 to 2026

Background: With an increasing number of grandparents providing care to their grandchildren, calls have been made for these caregivers to be considered important stakeholders in encouraging children’s engagement in health-promoting behaviors, such as physical activity. Understanding the perspectives of grandparents who provide care is crucial to informing efforts that aim to increase children’s physical activity, yet little is understood about their perceptions of specific barriers and enablers to promoting children’s physical activity and reducing screen time. The present study sought to explore these perceptions. Methods: Semi-structured focus groups and individual interviews were conducted with grandparents who reported providing care to …

What Journalism Feels Like: Considering The Body Of The Journalist, Mark Deuze, Laura Glitsos

Research outputs 2022 to 2026

All journalists have bodies. This commonsensical fact acquires more currency every day as the work of reporters and editors becomes automated, robotized, and taken over by (generative) artificial intelligence. The embodied nature of news work matters, not in the least because of the personal attachment practitioners have to what journalism is, or should be. However, in the rich history of journalism studies, bodily perspectives are remarkably absent—beyond descriptions of journalists as sociodemographic profiles. In this essay, we explore various theoretical frameworks to bring the body back into the study and practice of journalism. In our argument, we apply the insights …

Disney's Postfeminist Follies: Disney’S Postfeminist Portrayal Of Women In The Age Of Fourth Wave Of Feminism, Morgan Crafton

Honors Theses

In 2022, Disney CEO Bob Chepak spoke out against the "Don't Say Gay" bill signed by Florida Governor Ron DeSantis. DeSantis’ supporters derisively labeled Disney as “woke." However, the company does not warrant the label. Though Fourth Wave feminism has broadened Disney’s idea of a woman, the entertainment company largely operates with a postfeminist lens that prevents its heroines from being feminist representations of women. Audiences see this in "Frozen," (2013), "Moana" (2016), "Encanto" (2021), and "Turning Red" (2022). Disney’s postfeminist rhetoric allows it to portray supposedly progressive women without challenging societal notions of misogyny. Thus, Disney’s criticisms for “wokeness” …

Sands Of Change In The Mississippi Delta: How Local Newspapers Prevent News Deserts From Silencing Their Communities, Sophia H. Lapalme

Honors Theses

This thesis analyzes the results from four interviews conducted with media professionals working in the Mississippi Delta to determine the risks news deserts pose in the Mississippi Delta. The interviewees represented The Yazoo Herald, Greenwood Commonwealth, The Panolian, and The DeSoto Times-Tribune. The Mississippi Delta is the poorest region of the poorest state in the United States of America, increasing the likelihood of news deserts since they form in poor and rural areas. The interviewees answered thirteen questions that addressed changes in the newspaper industry, the roles journalists fill in society, the future of journalism, and their concerns about news …

Alfred Russel Wallace Notes 33. The Story In Evolution., Charles H. Smith

Faculty/Staff Personal Papers

Alfred Russel Wallace (1823-1913) is best known for his independent formulation of the principle of natural selection. In this work I first review my understanding of Wallace’s intellectual development on this subject, including the notion that he had no model for the evolution of higher consciousness as of his first treatment of natural selection in 1858. This leads to some conclusions about his approach to the subject, and links to parallel ideas inherent in the philosophy of Baruch de Spinoza (1632-1677).

Obesity: Influencing Behavioral Consumption Through Meal Kit Distribution, Alejandro Hernandez

Capstone Projects and Master's Theses

Founded in 2002, Everyone’s Harvest is a grassroots nonprofit dedicated to providing access to healthy, affordable fruits and vegetables through certified farmers markets and community food programs. Its key initiatives—Fresh Rx, Market Match, Edible Education and Farms Together —focus on alleviating nutrition insecurity and combating diet-related health conditions by providing vulnerable populations the resources to purchase, or receive, fresh produce and gain nutritional knowledge. This study explores a new intervention: the distribution of farmers' market meal kits as a complementary strategy to the current Edible Education program. These meal kits, which feature seasonally available produce and pre-measured ingredients, aim to …

Harvesting Hope: How La Casa De La Cultura Serves Migrant Families Through Health And Advocacy Programs, Ana Ruiz

Capstone Projects and Master's Theses

This project aims to enhance community engagement in Pajaro through strategic outreach and marketing efforts for weekly meetings hosted at La Casa de la Cultura. By increasing awareness and participation, the initiative seeks to empower residents, especially those from marginalized backgrounds, to access vital resources and services. The project will collect data on attendance and community interests, leading to more tailored presentations that address pressing concerns. Ultimately, this outreach aims to foster a unified, informed community capable of advocating for its needs and accessing available support systems effectively.

The Heroine Among Us: An Analysis Of The Feminine Principle Of The Heroine Archetype In Motion Pictures And Its Implication For Social Discourse, Neldie Gonzales

Theses and Dissertations

This thesis explores an emerging myth perceived by the rise of the feminine principle in modern society that challenges traditional gender roles. It forms a connection between the heroines seen in film and those in the real-world. It explains how the characteristics of unity, equality and love align to the feminine principle, the acquisition of which defines the archetypal hero along the hero’s journey as described by Joseph Campbell. This work proposes that stories containing this kind of archetypal hero are seeded by the discourse occurring in real-world society. Conversely, it suggests that when viewed by billions of people, blockbuster …

An Analysis Of Security Risks Posed By Text-Based Generative Ai And Corporate Security Weaknesses Leading To Data Leaks, Tashya Rakshana Byreddy

Electronic Theses, Projects, and Dissertations

ABSTRACT

Generative AI (GenAI) has become a fundamental part of modern life, influencing how we work, learn, and interact with technology. This project focuses specifically on text-based GenAI, which is widely used for tasks such as information gathering, code improvement, and content creation. Despite its benefits, it presents significant security risks that are often underestimated by users. This project investigates these risks and the corporate security gaps that lead to unintentional data leaks. The project also provides a brief overview of Large Language Models (LLMs), which are based on the deep learning technique known as Transformer architecture, used for performing …

The Exploration Of Modern Life And Nature: A Public Relations Campaign Plan For Community Artists, David Mitchell

Electronic Theses, Projects, and Dissertations

Art can unite individuals and foster a sense of community. When art is accessible, it can act as a meeting place for individuals to connect and share their experiences. It may also generate economic opportunities for artists and communities. In this scholarly document, I briefly discussed how artists, particularly community artists, use visual arts to create connections within communities and to preserve cultures. Further, I discussed the lack of research on public relations in the art field and the importance that public relations holds for visual arts. I explained the critical role my public relations plan and non-profit art organization …

Ai At The Helm: Transforming Crisis Communication Through Theory And Advancing Technology, Timothy Whims

All Theses

This thesis investigates the integration of artificial intelligence (AI), particularly large language models, into crisis communication, focusing on how AI technologies can enhance response strategies and stakeholder engagement during crises. By leveraging established communication frameworks such as Image Repair Theory, Situational Crisis Communication Theory, and the Discourse of Renewal, this research explores the potential for AI to improve both the speed and precision of crisis responses. The study highlights how AI can assist in monitoring public sentiment, drafting tailored responses, and managing real-time information during crisis events. However, it also addresses the limitations of AI, such as its inability to …

Digital Storytelling Strategies For Viewer Engagement: A Rhetorical Analysis Of Youtube Videos By Nonprofit Healthcare Organizations, Maame Aba Afful

Electronic Theses and Dissertations

As reliance on digital media and social media platforms such as YouTube increases, health organizations infuse rhetorical strategies to create memorable and impactful health-related videos to raise awareness and attract support. Nonprofit healthcare organizations use digital storytelling to communicate their impact. In this study, I conduct a rhetorical analysis of five digital storytelling videos shared on the YouTube pages of nonprofit healthcare organizations to: identify how the videos leverage rhetorical appeals, point-of-view (POV), and metadata; and discuss how such strategies might influence viewer engagement or brand objectives. My findings suggest that nonprofit healthcare organizations integrate positive and negative emotional appeals …

The Role Of Graphics And Packaging In Brand Protection, Charlotte Smith

Graphic Communication

This project was focused on how packaging and graphics can be utilized to help minimize the occurrence and risks of counterfeit products in the pharmaceutical industry. During this project, a brand protection plan for a fictional pharmaceutical product was formulated that focused on both developing packaging that is difficult to counterfeit and fostering consumer education. This plan involved covert, semi-covert and overt anti-counterfeiting features which were implemented in the packaging. An educational website was also created for users and distributors in order to enable the end users to identify if that product is genuine. The project objective was to better …

Insights From Father-Toddler Communication Via Tiktok, Joy Lee Hernandez, Abha Gupta

Teaching & Learning Faculty Publications

This qualitative study investigates the characteristics of interactions between fathers and toddlers, as well as their influence on language development. By utilizing video clips from the social media platform TikTok, this research observes and analyses fathers' responses and interactions with their toddlers. The findings indicate that fathers play a crucial role in supporting language development by engaging in conversations, expanding vocabulary, and providing emotional support. The study underscores the significance of fathers' involvement in nurturing language skills during early childhood. However, further longitudinal research is necessary to establish a definitive link between fathers' language input and toddlers' language development. Overall, …

Tikking The Tok And Leading The Way: Teacherpreneurs Leading On Tiktok, Jori S. Beck, Derrick Riddle

Teaching & Learning Faculty Publications

Teacher shortages in the United States have increased the need for resources for teachers just learning to teach. The purpose of this study was to explore how teacherpreneurs, a type of teacher leader, are leading on TikTok. We grounded this study in the research on teacher leadership, including the five waves of teacher leadership and the most recent development of teacherpreneurship, as well as social media influencers. We qualitatively analyzed 300 videos from 30 different teacherpreneuers to determine the following themes: diverse narratives, entertainment, instructional resources, and advocacy. We describe implications for practice, including teacher preparation, as well as future …

Indian Culture Through The Lens Of Bollywood, Harika Rao

Lynn University Digital Press Books

Indian Culture Through the Lens of Bollywood offers a comprehensive exploration of Indian culture, delving into its rich tapestry of traditions, beliefs, and social structures that have evolved over millennia. The eBook examines the diverse aspects of India’s society, from its major religions and linguistics to culinary traditions and artistic expressions. By presenting a nuanced view of Indian culture, this text aims to provide readers with a deeper understanding of the complexities and richness of one of the world's oldest civilizations. Course: DJLC 200

Costly Signaling Theory, Hui Ying Ivy Koh, Norman P. Li

Research Collection School of Social Sciences

Costly signaling theory is the idea that the high costs incurred by an individual to convey information about underlying qualities keeps this signal reliable, as only individuals who truly possess the quality signaled can afford to send the signal.

A Girls Guide To Study Abroad, Emily Childress

Human Development and Family Sciences Undergraduate Honors Theses

This thesis, titled "A Girl’s Guide to Study Abroad," explores the multifaceted experiences of female students in international study programs through an autoethnographic lens. The research draws on my personal experiences during a semester abroad with the American Institute for Foreign Study (AIFS) in Italy. To document and analyze the diverse challenges, adaptations, and growth I encountered, I utilized the Diarium app to capture daily notes encompassing personal reflections, logistical hurdles, and emotional insights. These reflections were subsequently analyzed through thematic analysis using the Braun and Clarke method in NVivo 12 software to identify emergent themes categorized as positive, challenging, …

Computer Use Frequency And Cardiovascular Health In Middle-Aged And Older Adults, Meilan Hu, Shu Fen Diong, K. T. A. Sandeeshwara Kasturiratna, Andree Hartanto

Research Collection School of Social Sciences

With increased computer usage amongst midlife and older adults, concerns are emerging with regards to the potential adverse health effects of computer use given the sedentary habits it may encourage. The current study aims to investigate the relationship between computer use and cardiovascular risk in midlife and older adults. From the National Survey of Midlife Development in the United States II: Biomarker Project (2004–2009) and the National Survey of Midlife Development in the United States (MIDUS II), 2004–2006, we examined five cardiovascular risk biomarkers—high-density lipoprotein (HDL) cholesterol, low-density lipoprotein (LDL) cholesterol, triglycerides, interleukin-6, and C-reactive protein—in relation to self-reported general …

The Lived Experiences Of Women In Construction: Career Supporting Strategies, Cheryl Anne Loar Croall

Electronic Theses and Dissertations

Women are underrepresented in the United States construction industry, representing only 11% of the workforce, and this lack of diversity in the male-dominated occupation results in barriers to female career advancement. The problem is that women in construction experience obstacles to career progression due to gender work life balance, sexual harassment, and pay inequality; barriers such as these keep women out of leadership roles. Three recommended techniques to support women’s career progression in construction and combat barriers to career advancement include social support, fighting back (openly challenging discrimination), and positive reappraisal (reframing negatives to positives). Understanding the effectiveness of these …

A Native American Free Press: The Opportunities And Threats To Press Freedom In Indian Country, Bryan Pollard

Graduate Theses and Dissertations

Tribal media – media outlets often operated by a tribe for a Native audience – are an indispensable public service to their communities. They are relied upon for news and information about current events and governmental actions, and often reinforce cultural and community values. These outlets are often financially subsidized by the tribal government if the operation is too small or geographically remote to generate the revenue necessary for financial independence. Herein lies a central dilemma: Can tribal media, under the influence of tribal governments, serve as an independent voice free of political interference and capable of fair and truthful …

Validation Versus Gossip: A Fine Line Dilemma, Essraa Nawar

Library Articles and Research

"Years ago, a friend confronted me about something that shifted my perspective on communication. They told me I wasn’t validating them enough. Instead of listening to their frustrations, I would jump into 'fix-it' mode—offering solutions, mediating, or even defending the other person. At the time, I thought I was helping. But their frustration was clear: 'I don’t need you to solve this. I just need someone to listen.'

That feedback stayed with me. It made me wonder: What does it mean to validate someone’s feelings? Is listening enough? And what happens when validation crosses the line into gossip? This is …

Dungeons & Dragons In Times Of Transmedia, Nazario Robles Bastida, Ricardo Victoria Uribe

Journal of Roleplaying Studies and STEAM

This paper explores the current state of transmedia storytelling, that is, the art of developing a cohesive narrative through a variety of media. Using Dungeons & Dragons as a case study, this study explores the complex nature of current forms of transmedia storytelling, as well as the complex relationships between media producers and consumers that have arisen due to this narrative technique. Focusing in three specific examples within the franchise: Drizzt Do'Urden, the Dungeons & Dragons Saturday morning cartoon series and the 2023 film Honor among Thieves, our analysis illustrate the fact that current media franchises are constituted by a …

Arquetipos & Aventuras: La Identificación De Jugadores De Rol Con Personajes De Cultura De Masas, Miguel Á. Galindo Núñez, Víctor E. Quintana Villarreal

Journal of Roleplaying Studies and STEAM

Este estudio explora la reiteración de figuras arquetípicas en la cultura de masas y su manifestación en los juegos de rol, particularmente en Dungeons and Dragons. Basado en la teoría de la mímesis de Aristóteles y los arquetipos de Jung, se analizará cómo roles estandarizados presentes en diversas culturas se replican en productos culturales contemporáneos. Desde la actancialidad de Barthes y la agencia de Giddens, se examinarán los arquetipos y su interpretación en narrativas de la cultura de masas.

Enfocándose en Dungeons and Dragons, el estudio destacará cómo las clases de personajes actúan como arquetipos y moldes predefinidos …

Harnessing 360-Degree Video To Prompt Users To Think Along With Pro-Environmental Campaign Messages, Mincheol Shin, Heejae Lee

Mass Communications - All Scholarship

Three-hundred-and-sixty-degree videos visualized through virtual reality (VR) technologies are recognized as an effective tool for fostering positive attitudes towards environmental stewardship by immersing users in persuasive storytelling narratives. However, a lack of an overarching framework hinders the understanding of its role in promoting prosocial environmental behaviors, particularly its effects on information processing and behavioral intentions. Notably, recent studies have suggested that feeling transported into a VR environment (i.e., presence) could positively bias message evaluation and the way people process information by activating heuristics connected to immersive experiences (i.e., the bias hypothesis of the heuristic-systematic model). Drawing on this proposition, this …

Not Taking "No" For An Answer: The Interactional Organization Of Accepting And Refusing Childhood Vaccination In The Netherlands, Robert Prettner, Hedwig Te Molder, Jeffrey D. Robinson

Communication Faculty Publications and Presentations

Communication-intervention strategies for reducing vaccine hesitancy have been primarily based on survey and interview data. Virtually absent is an understanding of how vaccine hesitancy is organized interactionally in its primary, natural environment of medical consultations between parents and healthcare providers. This article uses conversation analysis to describe the sequence organization of the action of providers soliciting parents’ vaccination intent. We demonstrate that parents’ acceptance is “preferred” and sequence-closure relevant and that refusal is “dispreferred” and sequence-expansion relevant. Regarding vaccine refusal, we describe three different sequence-expansive actions, including soliciting an account, cautioning about the consequences of vaccine refusal, and “keeping the …

Data Security In The Apple Ecosystem: An Evaluation, Kayrene Woods

Cybersecurity Undergraduate Research Showcase

This study provides a comprehensive evaluation of data security within the Apple ecosystem, focusing on the company’s privacy policies, user perceptions, and the effectiveness of its App Store review processes. Employing an interdisciplinary methodology, the research examines Apple’s commitment to data protection, emphasizing transparency and user trust. A survey of user experiences revealed varying levels of engagement and understanding of Apple’s privacy practices, with only 32.8% of respondents having read the Privacy Policy and mixed opinions on its clarity. Additionally, concerns persist about third-party app security, with 39.7% of users expressing apprehension and skepticism about Apple’s App Store review process. …

Social Media As Health Educator: An Assessment Of The Understandability And Accuracy Of Tiktok Content About Contraception, Julianna Coleman, Maetal Haas-Kogan, Andrea Pelletier, Rachel Stoddard, Natasha Johnson, Julia Beatini, Nora Sun, Alex Keuroghlian, Deborah Bartz

Department of Family & Community Medicine Faculty Papers

BACKGROUND: Contraception knowledge and attitudes are largely formed from conversations within one's social network. More recently, this network has expanded to include social media. As the fastest growing social media platform, we aimed to assess popular contraception videos on TikTok for content understandability, actionability and accuracy.

METHODS: This is a secondary analysis of the most viewed, contraception-specific TikTok videos that were previously coded as containing educational messaging in a content-analysis study. We assessed videos for understandability (ability to explain a key message) and actionability (identify what they can do to act on that message) using the Patient Education Materials Assessment …

Entrevista A Soyelgas, Fotógrafo De Los Conflictos Del 2019, Ximena Córdova Oviedo

All Works

The Bolivian crisis of 2019 was unleashed with accusations of electoral fraud against Evo Morales, then president and presidential candidate in the elections of October 20, 2019. Soyelgas covered this period for the La Paz newspaper Página Siete, working together with several other foreign and local journalists. “Soyelgas” is the artistic name of Gastón Brito Miserocchi, a Bolivian-Italian photographer who covered the most critical period of the post-electoral conflicts of 2019. His generous testimony as a first-hand witness is a valuable contribution to the analysis of the 2019 conflicts, since that allows us to glimpse a perspective rarely exposed: that …