Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network™

Open Access. Powered by Scholars. Published by Universities.®

Communication

Institution
Keyword
Publication Year
Publication
Publication Type
File Type

Articles 1021 - 1050 of 89136

Full-Text Articles in Entire DC Network

A Comparison Of Conversational Chatbots And The Internet For Consumer Information Search, Wondwesen Tafesse, Yoseph Mamo Jan 2026

A Comparison Of Conversational Chatbots And The Internet For Consumer Information Search, Wondwesen Tafesse, Yoseph Mamo

STEMPS Faculty Publications

This study compares consumer perceptions of conversational chatbots and the internet for information search. While the internet is a mature platform, conversational chatbots represent an emerging technology, and insight into how consumers view them in relation to the internet for information search is lacking. Drawing on the information source utility perspective, the study builds a comparative model based on four key dimensions: information currency, information customisation, information trustworthiness, and media richness. Additionally, the study investigates consumers’ prior experience with conversational chatbots as a moderating factor. Data was collected from 191 respondents recruited through MTurk. Paired sample t-tests assessed mean differences …


Improving Clinic Workflow To Enhance Rubeola Immunity Screening In Pregnant Patients, Courtney Mcduffie Jan 2026

Improving Clinic Workflow To Enhance Rubeola Immunity Screening In Pregnant Patients, Courtney Mcduffie

Doctor of Nursing Practice Final Project Abstract

Purpose: The purpose of this quality improvement (QI) project was to improve provider adherence to Rubeola IgG serum order entry for prenatal care visits by implementing a standardized workflow and an electronic medical record (EMR)-based order-entry process in a high-risk maternal outpatient clinic.

Background: Rubeola infection during pregnancy is associated with significant maternal and fetal complications. Despite recommendations from the American College of Obstetricians and Gynecologists (ACOG) to use serologic testing to determine immunity status, inconsistent provider ordering practices and workflow gaps contribute to missed opportunities for identifying non-immune patients and planning post-partum vaccination.

Methodology: A ten-week intervention period utilized …


Morals Without Movement: Veganism, Contentious Politics, And The Lifestyle Politics Constraint, Luke M. Carfaro Jan 2026

Morals Without Movement: Veganism, Contentious Politics, And The Lifestyle Politics Constraint, Luke M. Carfaro

CMC Senior Theses

This thesis examines whether veganism constitutes a social movement through Social Movement Theory frameworks, emphasizing Sidney Tarrow's Power in Movement. Through analysis of veganism's empirical properties (collective challenge, common purpose, collective identity, and sustained interaction) and key procedural mechanisms (framing, mobilizing structures, and repertoires of contention), this thesis determines that veganism fails to meet the empirical criteria of a social movement and is more accurately classified as a lifestyle movement—a movement in which political participation is expressed through private consumption rather than sustained collective contention. Using the Make America Healthy Again movement as a counterexample, this thesis comparatively illustrates …


Food Access Disparities In Fulton County, Georgia: Examining Structural Barriers And Community-Level Determinants, Paige J. Perry Jan 2026

Food Access Disparities In Fulton County, Georgia: Examining Structural Barriers And Community-Level Determinants, Paige J. Perry

College of Graduate Studies: Theses & Dissertations

Food insecurity remains a significant public health issue affecting communities at global, national, and local levels, including Atlanta, GA. Despite being an affluent and rapidly growing urban area, disparities in food access persist across Fulton County. This study examines the structural, demographic, and socioeconomic factors associated with food access at the census tract level. Using quantitative analysis, the study evaluates how geographic location, population characteristics, transportation access, and economic conditions influence the likelihood of low food access. Findings highlight significant disparities linked to transportation availability, demographic composition, and geographic variation within the county. These results underscore the importance of addressing …


Managing The Mood: How Managerial Communication Shapes The Experience Of Emotional Labor Among Restaurant Employees, Brynn Olverson Jan 2026

Managing The Mood: How Managerial Communication Shapes The Experience Of Emotional Labor Among Restaurant Employees, Brynn Olverson

Electronic Theses and Dissertations

Restaurant work is emotionally demanding work for servers and bartenders. Organizational Support Theory (Eisenberger et al., 1986) suggests that employees’ perceptions of their organizations’ support can bolster the negative side effects of such work. However, past instruments used to measure these perceptions do not distinguish between types of emotional experience, nor separate perceptions of emotional support from other forms of support. Likewise, OST notes that supervisors play a key role in influencing perceptions of organizational support, but more work is needed to determine specific communicative behaviors that can increase perceptions of organizational support. The study at hand proposes that managers' …


The Fertilization President: A Rhetorical Analysis Of The United States’ Rebirth Of Pronatalism, Kara Vetch Jan 2026

The Fertilization President: A Rhetorical Analysis Of The United States’ Rebirth Of Pronatalism, Kara Vetch

Electronic Theses and Dissertations

The United States experienced one of the lowest birth rates in decades in 2024 and has been blamed by policymakers for poor economic and societal outcomes. To combat this, President Donald Trump signed an executive order to encourage healthcare insurances to lower the cost of fertility treatments. Policies encouraging more births align with pronatalist ideologies, the belief that higher national birth rates are better for society. Furthermore, Vice President JD Vance and social media influencers, Malcolm and Simone Collins, have built a strong resurgence of pronatalist ideologies through public addresses and interviews long before Trump’s executive order. For an in-depth …


You Are Your Ancestors’ Wildest Dreams: A Journey Beyond The Lens Blueprinting The Influence And Impact Of Media And Podcast Pedagogy On Black And Brown Creatives In Higher Education And Beyond, Diamond N. Morgan Dr. Jan 2026

You Are Your Ancestors’ Wildest Dreams: A Journey Beyond The Lens Blueprinting The Influence And Impact Of Media And Podcast Pedagogy On Black And Brown Creatives In Higher Education And Beyond, Diamond N. Morgan Dr.

West Chester University Graduate Theses, Dissertations, and Final Projects

Explores the influence and impact of media and podcast pedagogy on Black and Brown creatives (BBC) in higher education. Grounded in Critical Race Theory (CRT), the Black Creative Educational Experience (BCEEs) framework, and the conceptual lenses of sociological and public podcasting, this study examines how podcasting functions as a transformative pedagogical and sociocultural tool for storytelling, identity development, creative expression, and community building within collegiate environments. Utilizing a convergent parallel mixed methods design, the study integrates quantitative survey data from 65 participants with qualitative focus group discussions to provide a holistic understanding of participant experiences across personal, professional, academic, social, …


Large Language Model Communication And Data Transfer Across A Simulated Telephone Line, Jared Reyes Jan 2026

Large Language Model Communication And Data Transfer Across A Simulated Telephone Line, Jared Reyes

Dissertations and Theses

This thesis presents a proof-of-concept communication system in which two local large language model endpoints communicate across a simulated analog telephone line using legacy USB modems. The project combines modem voice mode, modem data mode, local speech processing, and structured machine messaging into a single staged session. During the voice phase, one endpoint places a call, the other answers, speech generated by a locally hosted LLaMA-family model is synthesized with Piper, transmitted through the modem voice path, captured on the remote side, and transcribed with Faster-Whisper to drive the next response. After the voice exchange, the system transitions to a …


The Rhetoric And Memory Of Kumeprɛko, Benedicta Harford Jan 2026

The Rhetoric And Memory Of Kumeprɛko, Benedicta Harford

Dissertations and Theses

This thesis examines the rhetoric of Kume Prɛko and asks what its major rhetorical appeals were both during 1994 and afterwards. First, I analyze major images and a speech from the protest and identify how it framed the VAT tax as an embodied, urgent issue for all citizens to resist. Then, I consider how Akufo-Addo silenced this "vernacular" memory in favor of his "official" narrative, drawing off the work of John Bodnar. Ultimately, this thesis shows how difficult it is for those in power to remember grassroots dissent in all their complexity but also how hard it is to completely …


Revisiting Dependency In The Twenty-First Century: A Critical Analysis Of Africa-China Relations, Chick Edmond Jan 2026

Revisiting Dependency In The Twenty-First Century: A Critical Analysis Of Africa-China Relations, Chick Edmond

Political Science & Geography Faculty Publications

This research assesses the characteristics of today’s Africa–China relations using dependency theory, world systems theory, neocolonialism, and South-South cooperation, using comparisons between historical African dependence on European colonial powers and recent reliance on China in terms of trade, infrastructure, debt, and technology. This research identifies how contemporary cooperations either continue previous patterns of economic and political subordination or create a transformation of those relationships or provide a challenge to them. Using qualitative comparative historical analysis, along with specific case studies and secondary sources (academic journals, speeches, government publications, etc.), the research demonstrates that while Africa-China relations exhibit fewer structural features …


Hot Topic Of The Cold War: Analyzing The Bomb In American Media During The Late Twentieth Century, Ryan Lambert Jan 2026

Hot Topic Of The Cold War: Analyzing The Bomb In American Media During The Late Twentieth Century, Ryan Lambert

Graduate Research Theses & Dissertations

This thesis explores nuclear war–related media (i.e., media involving “the Bomb”) from the late twentieth century, beginning in the early 1950s and ending in the late 1990s, although media from the 2000s and beyond are briefly touched on. Unlike other studies of nuclear war narratives, this analysis intends to explore this media through a rhetorical framework of an “eroding” society, and the “erosion” concepts of the 50s–70s paved the way for cumulative “erosion” storylines in the 80s (the height of the Cold War), and then “restoration” storylines in the 90s (after the end of the Cold War). This framework is …


Flirting Motivations Across Communication Media: Face-To-Face Versus Online Context, Charles Afful Maccarthy Jan 2026

Flirting Motivations Across Communication Media: Face-To-Face Versus Online Context, Charles Afful Maccarthy

Graduate Research Theses & Dissertations

This study examined whether individuals' motivations for flirting differ across communication contexts, specifically face-to-face and online interactions. Drawing on Henningsen’s (2004) six flirting motivations – relational, sexual, fun, esteem, instrumental, and exploring – and Walther’s (1996) Hyperpersonal Model, this research tested whether flirting motivations influence the choice of communication medium. Using a quantitative mixed-design approach, 103 participants were randomly assigned to reflect on either a face-to-face or online (social media) flirting experience and completed a structured questionnaire measuring the six motivations. Data were analyzed using a 2 (communication medium: face-to-face versus online) x 6 (motivation type) mixed ANOVA. Results revealed …


Addressing Algorithmic Bias In Ai Journalism: A Toolkit For More Equitable Coverage Of Marginalized Communitie, Sierra Monet Worden Jan 2026

Addressing Algorithmic Bias In Ai Journalism: A Toolkit For More Equitable Coverage Of Marginalized Communitie, Sierra Monet Worden

Graduate Theses, Dissertations, and Problem Reports (ETD)

This project addresses a critical gap in journalism reporting concerning the use of artificial intelligence (AI) when covering stories on marginalized communities. Partially as it relates to the bias that exists in artificial intelligence algorithms, and the lack of training that exists for the implementation of these tools. Journalists play a crucial role in providing accurate and fair information on marginalized communities, yet the implementation of AI presents a set of all new challenges and allows opportunities for more bias to make its way into news coverage. Existing resources for reporting focus more on ethics and less on how to …


Participation, Danielle M. Pillet-Shore Jan 2026

Participation, Danielle M. Pillet-Shore

Faculty Publications

What does it take to participate in direct, naturally occurring social interaction? Conversation analytic (CA) studies reveal that “participation”—who participates, when, and how—is dynamic and locally, multimodally achieved by the people involved. Particularly in social situations when people are concurrently accessible to one another’s naked senses (Goffman, 1964), co-participation is enabled and performed through embodied and vocal resources including talk, gaze, facial displays, body orientation/posture, proximity, and gestures (e.g., M. H. Goodwin, 1999; C. Goodwin & M. H. Goodwin, 2005; Pillet-Shore, 2010; Sidnell, 2009). Using a multimodal CA lens, this chapter illuminates how “participation” is achieved in real-time, naturally occurring …


You’Re Gonna Be Popular: A Semiotic Exploration Of Meaningful Tools Used To Promote Popular Music Artists, Maya Raye Kurth Jan 2026

You’Re Gonna Be Popular: A Semiotic Exploration Of Meaningful Tools Used To Promote Popular Music Artists, Maya Raye Kurth

Masters Theses

I have been to dozens of concerts, but after experiencing The Era’s Tour I became a Swiftie so quickly and passionately that I was looking for comparable concerts and fan experiences and found very few. It made me wonder how and why this fan experience stuck with me and what made it so special. With that question in mind, I started this project with the question of how successful indie music is marketed.

To answer this question, I used semiotics as the driving theory behind this study. Semiotics allowed me to establish a binary between organic and manufactured and allowed …


Eurasianism As The Ideological Foundation Of Putin's Russia: Protestant Dimensions., Pavlo Pavlenko Jan 2026

Eurasianism As The Ideological Foundation Of Putin's Russia: Protestant Dimensions., Pavlo Pavlenko

Occasional Papers on Religion in Eastern Europe

This article explores the ideological foundations of contemporary Putinist Russia, identifying Eurasianism as a primary socio-philosophical and geopolitical doctrine driving the Kremlin's imperial ambitions. The author traces the evolution of Eurasianism from its origins in "White émigré" circles to its current role as a conceptual bedrock for Russian fascism. A comparative analysis is provided between Eurasianism and the "Russian World" (Russkiy Mir) doctrine, highlighting their distinct approaches to ethnocentrism and continental unity. A significant portion of the study is dedicated to the "Eurasianization" of Protestant denominations within the Russian Federation, illustrating how these communities have been instrumentalized by the state …


Impact Of Therapeutically Applied Role-Playing Games (Ta-Rpg) For Individuals At The Intersection Of Sexual And Gender Minorities (Sgm) And Autism Spectrum Disorder (Asd), Alexander S. Gelernter Jan 2026

Impact Of Therapeutically Applied Role-Playing Games (Ta-Rpg) For Individuals At The Intersection Of Sexual And Gender Minorities (Sgm) And Autism Spectrum Disorder (Asd), Alexander S. Gelernter

Antioch University Dissertations & Theses

Individuals with Autism Spectrum Disorder (ASD) who also identify as sexual and gender minorities (SGM) may experience intersecting challenges related to communication, social belonging, masking, identity development, and access to affirming clinical spaces. Although role-play and therapeutically applied role-playing games (TA-RPGs) have been described as promising experiential approaches, limited research has examined how ASD/SGM individuals themselves understand role-playing games (RPGs) or evaluate their possible therapeutic use. This qualitative study explored how young adults with ASD level 1 who identify as SGM describe their experiences with RPGs and how they appraise the potential usefulness, risks, and conditions of TA-RPG. Five participants …


The Gender Binary And Its Effects On Athletes And Society At Large As Described In Newspaper Accounts Of Competitors In The Summer 2024 Olympics, Neo Zheng Jan 2026

The Gender Binary And Its Effects On Athletes And Society At Large As Described In Newspaper Accounts Of Competitors In The Summer 2024 Olympics, Neo Zheng

Honors College Theses

The purpose of this paper is to look at the impact of gendered language and gender rhetoric on the continued social maintenance of gender, especially as it relates to athletes. This project focuses on the patterns that arise in language of news articles on two female athletes participating in the 2024 Paris Olympics who are accused of being transgender or male, shedding light on how media outlets talk about the topic of gender in athletes specifically, and society itself more generally.


Bilingualsim In The Workplace: How Work Attitudes Influence Burnout And Turnover Intentions, Andrea Del Aguila Jan 2026

Bilingualsim In The Workplace: How Work Attitudes Influence Burnout And Turnover Intentions, Andrea Del Aguila

Honors Undergraduate Theses

Understanding whether language status functions as a risk or protective factor for employee well-being and retention is essential for developing organizational policies that support workers from varied demographic backgrounds. This study examined how work attitudes such as job satisfaction, organizational commitment, and work engagement are seen among bilingual and monolingual workers and how these outcomes relate to employee burnout and turnover intentions. An outside researcher from Talent Metrics Consulting collected data via an online survey utilizing previously validated measures of job satisfaction, organizational commitment, burnout, work engagement, and turnover intentions. Participants were recruited through online advertising and social sampling obtaining …


Online Risk And Harm For Marginalized Users: How Social Influence Amplifies Or Mitigates Vulnerability, Tangila Islam Tanni Jan 2026

Online Risk And Harm For Marginalized Users: How Social Influence Amplifies Or Mitigates Vulnerability, Tangila Islam Tanni

Graduate Studies Theses and Dissertations 2026

Social media has reshaped how people connect, communicate, and influence one another, yet these environments also create harms that disproportionately affect marginalized users. Participation in online communities can expose users to identity-based harassment, emotional distress, and the normalization of harmful attitudes, shaping identity, well-being, and participation online and offline. Prior work has documented many forms of online harm, yet less is understood about how harmful norms and behaviors are reinforced across different forms of social media interaction, from private direct messages to online communities. Guided by the Social Ecological Model, this dissertation investigates how online harms toward marginalized users emerge …


Gendered Resistance: Women’S Strategies Against Military Dictatorships, Argentina And Chile, Maricarmen Canales-Moreno Jan 2026

Gendered Resistance: Women’S Strategies Against Military Dictatorships, Argentina And Chile, Maricarmen Canales-Moreno

Publications and Research

This article compares the Madres de Plaza de Mayo in Argentina and the Agrupación de Familiares de Detenidos Desaparecidos (AFDD) in Chile to examine how women transformed their identities as mothers, wives, and daughters into strategies of political resistance under military dictatorship. It argues that maternal imagery, public mourning, and the transformation of private grief into collective defiance enabled women-led human rights organizations to challenge authoritarian regimes while strategically drawing on gender roles those regimes sought to enforce. The article traces the emergence of both organizations, their occupation of public space, hunger strikes, legal action, and engagement with international human …


Algorhythm: Commodification Of Hobbies On Social Media Platforms, Fariha Ahmed Jan 2026

Algorhythm: Commodification Of Hobbies On Social Media Platforms, Fariha Ahmed

Theses and Dissertations

Forcing the world online, the COVID-19 pandemic appeared to turn social-media-based hobbies into income-generating cash cows. Digital creative spaces became sites of capitalist logic where hobbyists came to operate as both laborers and commodities. Profit-focused algorithms operate imperceptibly, shaping creative behavior and decision-making in ways that are difficult to recognize, and even harder to resist. This thesis asks how algorithmic participation on platforms such as Instagram conditions a hobbyist, and how that conditioning can be made legible to audiences who inhabit such platforms without always seeing them. Using autoethnography, I position myself as both researcher and subject to document the …


Assessing Sustainable E-Cigarette Prevention Messaging In Public Health Communication, Addo Anim Adinkrah Jan 2026

Assessing Sustainable E-Cigarette Prevention Messaging In Public Health Communication, Addo Anim Adinkrah

Graduate Research Theses & Dissertations

This study examines the sustainability of e-cigarette or vaping prevention messaging on X (formerly Twitter) and the message-design strategies used by public health institutions to maintain message visibility over time. Using the McGuire Communication/Persuasion Model and Media Framing theoretical frameworks, the research employs a qualitative thematic analysis based on Braun and Clarke’s six-phase approach to analyze 506 tweets from official accounts affiliated with the Centers for Disease Control and Prevention (CDC) and the U.S. Food and Drug Administration (FDA). The findings reveal that prevention messages are sustained through repeated core warnings and reinforcement of institutional authority rooted in scientific and …


The Only Duck I’Ve Ever Loved Is Daffy In Drag: A Textual Analysis Of Gender Norm Reinforcement In The Looney Tunes Show, Sara Bahaji Jan 2026

The Only Duck I’Ve Ever Loved Is Daffy In Drag: A Textual Analysis Of Gender Norm Reinforcement In The Looney Tunes Show, Sara Bahaji

Graduate Research Theses & Dissertations

In 2011, Warner Brother’s latest attempt to make Looney Tunes appeal to modern audiences was released, The Looney Tunes Show. This was a departure from classic Looney Tunes, from its slice-of-life sitcom setting to the changes in the characters. But one of the ways it stood out in not just classic Looney Tunes but contemporary cartoons, was its treatment of Daffy Duck. This thesis is a textual analysis of the show’s presentation of Daffy Duck’s gender. Different frameworks were used to build the analytic tools: signifying theory, as presented by Savoy (1995), gender accountability from West & Zimmerman (1987) and …


Social Media Addiction And Its Influence On The Physical Social Interactions Among West Virginia University Students, Blessing Ochom Omaleko Jan 2026

Social Media Addiction And Its Influence On The Physical Social Interactions Among West Virginia University Students, Blessing Ochom Omaleko

Graduate Theses, Dissertations, and Problem Reports (ETD)

ABSTRACT

Social Media Addiction and its Influence on the Physical Social Interactions Among West Virginia University Students

Blessing O. Omaleko

This qualitative study investigated social media addiction and its perceived influence on face-to-face interactions among 14 West Virginia University students using an open-ended qualitative survey. Grounded in Griffiths' (2013) behavioral addiction components, salience, mood modification, conflict, and relapse, the data were analyzed using Thematic Analysis (Braun & Clarke, 2006). Findings revealed that while students characterized their social media use as a habit rather than an addiction, their descriptions aligned with multiple addiction components. Students consistently valued in-person interactions over online …


The Final Boys' Club: Conceptualizing A Final Boy Of 1980s Horror, Ej Newton Jan 2026

The Final Boys' Club: Conceptualizing A Final Boy Of 1980s Horror, Ej Newton

Masters Theses

Carol J Clover’s (2015) Final Girl, the female slasher protagonist who survives to the end of the movie, has become a staple of horror scholarship, providing insight into the function of gender within the genre as well as our cultural beliefs surrounding femininity. Given the attention paid to horror’s leading ladies, however, another fascinating figure has gone unexplored: the Final Boy. This project analyzes nine horror films from the 1980s with young male protagonists in order to conceptualize and critique this previously unidentified trope. Utilizing McKerrow’s (1989) critical rhetoric as a guide, this research not only provides a thorough definition …


It Takes A Village: Residents’ Perceptions Of Mount Prospect’S Place Branding, Jenna Strauss Jan 2026

It Takes A Village: Residents’ Perceptions Of Mount Prospect’S Place Branding, Jenna Strauss

Masters Theses

The Village of Mount Prospect has heard a fair share of negative critiques about the village’s branding; however, officials have not yet taken the initiative to rebrand. As stated by a village official, the village needs to understand what residents think about the branding before considering a rebrand. This knowledge offers valuable insight into what branding elements are liked/valued by residents, but also whether a rebrand would cause resistance or a mini crisis. Place branding literature highlights that residents determine the authenticity of a place brand (Braun et al., 2013), so Mount Prospect officials seek to make future branding decisions …


Assessing Global Citizenship Pathways In A Communication, Advocacy, And Global Citizenship Classroom In The Midwest, Satveer Kaur-Gill Jan 2026

Assessing Global Citizenship Pathways In A Communication, Advocacy, And Global Citizenship Classroom In The Midwest, Satveer Kaur-Gill

UNL Faculty Course Portfolios

To assess instruction in an undergraduate communication course titled Communication, Advocacy, and Global Citizenship, this qualitative inquiry examined how undergraduate students at a Midwest university engaged with global citizenship as a communicative process by conducting a content analysis of student assignments, guided by three key research questions formulated from four course objectives. The assessment found that place-based learning on global issues enhanced students' understanding of the meaning of global citizenship in a globalized world. Based on a qualitative evaluation of their key assignments, students successfully articulated threads and connections between local community concerns and issues as globally situated communicative phenomena. …


The W.A.I.T. Method - Better Listening In Conversations, Gedaliah Dimbert Jan 2026

The W.A.I.T. Method - Better Listening In Conversations, Gedaliah Dimbert

B. Listening In Conversations

A 1-page infographic on the W.A.I.T. Method based on an article by Tod Perry. W.A.I.T. has two different meanings, as the horizontal and vertical presentation in this infographic demonstrates.


Artificial Intelligence Adoption Among Future Journalism And Mass Communications Professionals: A Tam-Based Approach To Students’ Generative Ai Adoption Intent, Chinwendu P. Akalonu Jan 2026

Artificial Intelligence Adoption Among Future Journalism And Mass Communications Professionals: A Tam-Based Approach To Students’ Generative Ai Adoption Intent, Chinwendu P. Akalonu

Journal of Communication Pedagogy

As artificial intelligence (AI) reshapes industries, journalism and mass communications professions are slowly adapting to these technologies. This study employs the Technology Acceptance Model (TAM) and AI-TAM frameworks to examine predictors of AI adoption intent among college students preparing for careers in the field. Survey results reveal that perceived usefulness, trust in AI output quality, organizational requirement, ethical awareness, and certain sociodemographic factors such as race predict AI adoption intent. Additionally, the study highlights differences in adoption intent among students in different subfields of mass communication, including journalism, advertising, and public relations. It underscores the importance of expanding traditional TAM-based …