Digital Commons Network^™

The Startup: Critical Perspectives On Technology Entrepreneurship And Digital Labor, Kochav Koren

All Duquesne Faculty Scholarship

Communication and media studies are rapidly reshaped by socio-technological forces within the framework of informational capitalism, where startups emerge as key drivers of the global creative economy. This study critically examines the global startup movement through political economy, classical sociology, and Southern perspectives to assess whether digital entrepreneurship fosters genuine, decentralized innovation or perpetuates speculative financialization and labor precarity. Employing a multi-layered theoretical framework—including Schumpeterian creative destruction, Marxist commodity fetishism, and Weberian charismatic authority—and qualitative fieldwork across North and Latin American tech hubs, the analysis reveals startups as network enterprises that both disrupt markets and reproduce structural inequalities. The findings …

Investigating The Role Of Patient-Provider Interaction Quality And Illness Interference In Patients' Basic Psychological Need Fulfillment And Subjective Well-Being, Rebecca Erin Elwood

All Graduate Theses and Dissertations, Fall 2023 to Present

Patient-provider communication occurs between patients and medical professionals. This type of communication is experienced by most U.S. adults yearly, and it can lead to positive health outcomes. The purpose of this study was to examine the role of this type of communication in patient’s lives overall. Specifically, the study considered if good quality patient-provider communication is associated with people feeling an overall sense of autonomy, competence, relatedness, and an overall positive experience of their life. It also considered how much symptoms or treatment of health issues impact people’s lives. Data in the study was collected through an online survey with …

"In Any Other Circumstance I Am Not In Work Mode. I Am Clocked Out": Chappell Roan And The Objectified Persona, Aubry Louise

All Graduate Theses and Dissertations, Fall 2023 to Present

It is known that celebrities have influence on their audience’s attitudes and behaviors. Within the last few decades, multiple celebrities have created distinctions between their public/stage self and their private self, however, less is known about the ways that they differentiate between the two. This paper looks at celebrity public persona’s and how these persona’s influence their audience. I use Kayleigh Amstutz, otherwise known as Chappell Roan, as my case study. This thesis offers an analysis of how Amstutz talks about Kayleigh differently than Chappell within social media posts, interviews, and commentary from media outlets. I use the concepts of …

A Brand With A Brand: Constructing Lived-In Identity In Kylie Cosmetics And Khy, Nicole Obiukwu

Communications and Digital Media Theses

Celebrity-owned brands benefit from the visibility and recognition of their founders, but celebrity ownership alone does not necessarily establish authenticity. This study examines how celebrity-owned brands communicate authenticity through a comparative case study of Kylie Jenner’s Kylie Cosmetics and KHY. Using directed content analysis, 75 Instagram posts from Kylie Cosmetics, KHY, and Jenner’s personal account were analyzed alongside relevant contextual materials. The analysis focused on four dimensions identified through existing literature: Consistency of Self, Evidence of Use, Environmental Alignment, and Evolution Over Time. Findings showed that Kylie Cosmetics demonstrated greater accumulated continuity with Jenner’s established public identity, drawing on shared …

Closer Than They Appear: Parasocial Relationships, Social Processes, And Emotional Intimacy, Paige Bedore

All-Inclusive List of Electronic Theses and Dissertations

Decades of research have attempted to clarify the mechanisms underlying parasocial relationships, or one-sided relationships. Yet, relatively little empirical attention has been given to the subjective experiences of intimacy that occur in these relationships or to making direct comparisons between social and parasocial relational processes within individuals. The present study aimed to address these gaps and to investigate whether selected variables associated with social relationships similarly predicted parasocial relationship strength. Adult participants identified both a meaningful social relationship target and a parasocial target before completing measures of relationship strength, intimacy, attachment style, and cumulative exposure for each relationship type. Hypotheses …

Content Appeals And Messaging Used By Tik Tok Influencers Promoting Peptides, Hannah R. Gunter, Jack Dominick, Allison Komosa, Alexis Zeidner, Aida Calo, Richard M. Perloff

Student Scholarship

Peptides, small protein-like molecules that regulate important body functions, have exploded in popularity, in large part due to persuasive appeals on social media and a plethora of online promotions by social media influencers. However, there is large gray market of unregulated peptides that have serious side effects. This timely content analysis thoroughly examines how peptides are promoted on TikTok by prominent and popular male and female influencers. The study sheds light on the strategies influencers employ, and the disturbing fact that a small minority of messages mention side effects that users may confront or other adverse consequences of these supposedly-miracle …

Constructing Executive Presence Within The Double Bind: Women’S Experiences Of Leadership Communication, Sydney Anne Shumaker

Communication Studies

Women in executive leadership often face a gendered double bind, expected to be warm and approachable, while also appearing competent and confident. This qualitative study examines how women executives develop executive presence and navigate these workplace expectations. Drawing on Warmth-Competence Theory and Impression Management Theory, the study explores how women leaders adapt their communication, manage self-presentation, and balance perceptions of warmth and competence in professional settings. This study involved conducting semi-structured interviews with four women in corporate executive-level roles. Thematic analysis of participant responses revealed five key themes: adaptive communication, varied experiences with gendered workplace expectations, the importance of credibility …

Collegiate Athletes’ And Coaches’ Communicative Constitution Of Resilience: A Case Study, Lillian B. Feder

College of Communication Faculty Research and Publications

Resilience processes are communicative in nature and vital to the wellbeing and success of athletic personnel and organizations. However, the communicative components of resilience-building are largely ignored in sport scholarship and practice. This study seeks to bridge that gap by using the communication theory of resilience as a sensitizing concept to develop a thorough understanding of communicative resilience-building processes in athletics. Semi-structured in-depth interviews with members of a Division I college baseball team were analyzed using thematic co-occurrence analysis. Findings indicate that collegiate athletes and coaches experience resilience-building as a combination of mental toughness (i.e., persistence and discipline) and resourcefulness …

Empirical Rhetorical Modeling: New Analytical Tools To Evaluate The Intensity Of Rhetoric, August Immel

English Theses & Dissertations

Since 2020, the United States has experienced a surge of incendiary rhetoric in contemporary political discourse, which exacerbates societal polarization and incites violence as evidenced by heightened politically motivated attacks. Numerous actors characterize the impetus of such violence as “extreme rhetoric.” No standard definition exists for such a term, and this gap necessitates the central research question of this dissertation, which interrogates how rhetoric can be systematically evaluated for “extremeness.” I propose that the issue of extreme rhetoric can be fruitfully examined from within the context of rhetorical theory, but instead of attempting to create a new definition of “extreme …

Genwriter 2.0: A Hybrid Case-Based And Llm Rewriting Approach For Mitigating Implicit Gender Cues In Text, Shweta Soundararajan, Sarah Jane Delany

Conference papers

Gendered language is the use of words or phrases that indicate an individual's gender. Although useful in some contexts, gendered language can reinforce gender stereotypes and introduce bias, particularly in machine learning models for tasks involving people such as recruitment or occupation classification. When textual content about individuals, such as biographies, contain gender cues, models can learn spurious associations between gender and other characteristics of individuals, such as profession, potentially resulting in unfair outcomes such as reduced hiring opportunities for women.

To address this challenge, we propose GenWriter 2.0, a hybrid approach that integrates Case-Based Reasoning (CBR) with Large …

The Representation Of Suicide In Spanish Teen Fiction Tv Series: Narrative Trends And Media Literacy Implications, Patricia Palomares-Sánchez, Victoria Soto-Sanz

Journal of Media Literacy Education Pre-Prints

The present study analyses the narrative treatment of suicide in Spanish youth fiction television series produced between 2015 and 2024, aiming to identify representation trends in relation to the recommendations for responsible media coverage and their implications for media literacy. The methodology underpinning this study encompasses eight fiction TV series and combines quantitative research, derived from data collection and analysis, with a qualitative component, focusing on the interpretation and analysis of the results. Findings indicate that the representation lacks due caution in depicting the method and location of suicide, which increases the risk of imitation. Although the narratives present alternatives …

Implications Of Similarities And Differences Amongst Media Literacy Skills And Trust Across Communities Of Color, Erica Weintraub Austin, Nadia Ishrat Alamgir, Alexandra Elenitsa Fil, Sultana Ismet Jerin, Di Mu, Albert Junior Nyarko, Folake Racheal Okor, Pearl Omolara Oladele, Hae Yeon Seo, Andrew D. Sutherland

Journal of Media Literacy Education Pre-Prints

A 2020 survey of U.S. adults found that nonwhite respondents tended to report lower levels of media literacy than white respondents. However, their media literacy skills were associated with better COVID-19 knowledge and less acceptance of COVID-19 disinformation. This secondary analysis of the dataset (N=1264) explored how aspects of media literacy and media trust varied across communities of color. No significant differences in online information efficacy were found. White respondents scored higher than Hispanic/Latiné and Native American/Indigenous respondents on media literacy for source, and higher than Black and Hispanic/Latiné respondents on media literacy for content. White respondents also …

The Role Of Media And The Digital World In The Formation Of Digital Identity And First Impressions, Author Information Removed

JMLE Submissions Open for Review

This study investigates the relationship between media literacy, identity structures, and social perception among Georgian higher education students and explores how Media Literacy affects the Formation of First Impressions through the mediating roles of Social Identity and Digital Identity. The results demonstrate a strong positive correlation between Media Literacy and both Social Identity and Digital Identity. While the direct link between literacy and impression formation was non-significant. The mediation model revealed a psychological mechanism: Media Literacy significantly reduces superficial reliance on digital profiles only by strengthening a conscious and reflective Digital Identity. In the Georgian context, these findings suggest that …

Integration Of Media Pedagogy In Teacher Education Classrooms, Author Information Removed

JMLE Submissions Open for Review

In an era where classrooms are increasingly influenced by media and socio-cultural dynamics, teacher education must evolve to incorporate critical dimensions like gender sensitization and media literacy. This study explores the role of media pedagogy in developing gender awareness among pre-service teachers in India. The study focuses on conceptualization of media pedagogy, intersectionality and teacher education classrooms and adopts an interdisciplinary approach for media and gender. A module was developed and then implemented with 30 preservice teachers, followed by focus group discussions and semi-structured interviews with 10 teacher educators. The research study is guided by Methodology for Interdisciplinary Research (MIR) …

Genocide In Gaza? Social Media Discussions Of Violence In Israel And Gaza, Timothy Williams, Andreas Dafnos

Genocide Studies and Prevention: An International Journal

This article conducts social network and topic analyses of German-language posts on X that discuss genocide and terrorism in Israel and Gaza in the first six months after the October 7 attacks and compares these to broader English-language discourses on the platform. The comparison reveals subtle differences in how Israeli violence and governance and Palestinians are discussed and who is seen as complicit in supporting violence. Markedly, German-language posts discuss what constitutes antisemitism more and employ a more restrained language towards Israel as a state and its political actors than English-language posts. We tie these findings back to the idiosyncrasies …

Beyond Technical Proficiency: A Multidimensional Analysis Of Digital Citizenship And Civic Engagement Among South Korean College Students, Author Information Removed

JMLE Submissions Open for Review

This study investigates how specific sub-dimensions of digital citizenship predict civic engagement among South Korean college students (N=497). Using hierarchical multiple regression with gender and SNS usage time as covariates, this research analyzes four subdimensions of digital citizenship—digital literacy, participation, critical perspective, and ethics—alongside three layers of civic engagement: sense of community, social responsibility, and sociopolitical participation. Hierarchical regression analyses revealed that while digital literacy functions as a baseline competency, digital participation and digital ethics serve as the most consistent predictors of civic engagement. Notably, digital participation was strongly associated with sociopolitical action, suggesting a meaningful spillover effect, while a …

Examining Conditional Indirect Media Effects Through Normative Perceptions: The Role Of Traditional Family Gender Role Expectations And Stigmatizing Beliefs In Human Papillomavirus Vaccination, Moonsun Choi

Communication ETDs

This dissertation examines how indirect media effects operate through normative perceptions within a gendered and stigmatized health context of HPV vaccination. Specifically, this study investigates how these normative mediation processes are conditioned by traditional family gender role expectations at the norm formation stage and stigmatizing beliefs about HPV vaccination at the normative influence stage. A cross-sectional survey was conducted with mothers of children aged 9 – 12 in the United States in June 2025. The key findings show that while gendered perceptions of HPV vaccination persist, the underlying normative mechanism operated in similar ways across gender-referent contexts. Injunctive norms were …

Borderline Personality Disorder (Bpd) And Witness Memory: A Beginner’S Guide For Criminal Justice, Forensic Mental Health, And Legal Professionals, Jerrod Brown Ph.D., M.A., M.S., M.S., M.S.

Forensic Scholars Today

Borderline personality disorder (BPD) is associated with emotional instability, impulsivity, interpersonal difficulties, identity disturbance, and stress-related dissociative symptoms that may influence cognitive functioning. Research suggests that BPD may contribute to difficulties with attention, executive functioning, and memory, particularly during periods of emotional distress. These issues, combined with common co-occurring conditions such as trauma exposure, substance use disorders, and sleep disturbances, may affect the encoding, storage, retrieval, and recall of information. This article examines current literature on BPD and discusses how symptoms and associated factors could influence witness memory in forensic and legal settings. Because findings remain mixed, the presence of …

Perceptions Of Speech-Language Therapy Among Generations Of One Mexican-American Family, Sabrina A. Macias

Master's Theses

This research is a modified replication of Salas-Provance et al. (2002) and analyzes the perceptions of speech-language therapy among one Mexican-American family. It investigates opinions about causes of speech-language disorders, for whom speech therapy can be helpful, characteristics and stereotypes about people with hearing and speech disorders, and the influence of education level on such opinions. With the assistance of three family members and two cultural informants, an online survey was developed consisting of demographic factors, Mexican folk and medical beliefs, and potential stereotypes of people with speech, language, and hearing disabilities. Twenty-three family members (response rate = 76.7%) completed …

Mountains And Mythology: Folklore In The Alps, Arya Karki

Honors Projects

From nature spirits to secret doorways, an air of mystery and magic surrounds the mountains of Austria. All over the world, mountain ranges inspire rich folklore, each set of tales unique to its respective culture. The purpose of this Honors Project is to answer the question: how does mountain-inspired folklore mirror cultural values and fears? A comparative analysis between Austrian Alpine and American Appalachian folktales is conducted in order to isolate the variables that cause folklore to differ region-to-region. Through research consisting of primary-source folklore anthologies, secondary texts on mountain theory, and direct observation from a study abroad experience, this …

Cognitive Media Literacy In The Digital Age: Structural And Behavioral Dimensions Of Inequality, Elif Pınar Aciyan Şen, Murad Karaduman

Journal of Media Literacy Education Pre-Prints

The expansion of digital technologies has not only transformed media production and consumption but also reshaped the cognitive conditions through which individuals interpret information. Drawing on W. James Potter’s (2004) cognitive model of media literacy, this study explores how cognitive dimensions of media literacy relate to digital inequalities among adults. To operationalize the model, index variables were developed for its four subdimensions, knowledge structures, personal locus, competencies, and skills, using multiple theoretically defined item domains. Based on a stratified face-to-face survey with 400 adults in Antalya, Türkiye, multiple regression analyses reveal that age and education are the strongest predictors of …

Who Do You Think You’Re Talking To? A Longitudinal Study Of How Disclosed Partner Identity Shapes Relational Communication With Ai Among College Students, Vito Anthony Borio

Electronic Theses and Dissertations 2020 - Present

This study presents a longitudinal, two-condition, between-subjects experiment in which partner identity is disclosed as either human or AI in text-based chat; however, all participants (N = 60) interacted with the same chatbot. Informed by both Social Information Processing Theory (SIPT; Walther, 1995) and the Computers Are Social Actors Paradigm (CASA; Nass & Moon, 2000), this design draws on the former’s longitudinal measurement tradition to empirically test whether its predictions hold, using the latter as both a framework and procedure for investigating chatbot interactions. The findings inform both theories, indicating that perceived partner identity significantly affects perceptions of relational …

Fostering Responsible Ai Use In Communication: An Integrated Approach To Digital Literacy Education, Omer Keynan, Liron Mishkin Drezner, Yuval Gozansky

Journal of Media Literacy Education

The paper presents an innovative approach to teaching digital literacy to eighty-two B.A. communication students, focusing on artificial intelligence (AI). Over a semester, students developed proficiency in using AI tools for content creation while exploring their ethical implications. The course integrated practical skills with ethical considerations, providing hands-on experience with AI platforms and facilitating critical discussions on issues such as AI biases. For their final projects, students created social media campaigns using AI tools, accompanied by introspective reports on their creative process and ethical reflections. We aimed to equip future communication professionals with skills to navigate AI-driven content creation responsibly. …

Mapping Media Literacy Assessment: A Systematic Review To Connect The Dots, Lara Azar, Casey Frechette, Hafsa Zia, Joy Amulya

Journal of Media Literacy Education

The goal of this study was to address persistent challenges in assessing media literacy by reviewing assessments developed between 2011 and 2020. We combined landscape analysis, research synthesis, and grounded theory to select assessments, identify key attributes, iteratively code, analyze, and create an integrated synthesis of approaches to media literacy assessments. The analysis classified media literacy constructs by learning dimension (knowledge, skills, attitudes, behaviors) and participation mode (consumption, engagement, creation). The results showed that while most assessments focused on consumption-oriented constructs, engagement- and creation-oriented constructs were also included. Assessments primarily served three research purposes: evaluating media literacy levels in populations, …

Too Close For Comfort: Indigenous ‘Genre’ Film As Impactful In Pedagogies Of Reconciliation, Brendan M. Burrows

Journal of Media Literacy Education

This article examines the pedagogical potential of Indigenous-created genre film—specifically, Jeff Barnaby’s Rhymes for Young Ghouls (Barnaby, 2013)—in promoting critical engagement with the legacies of colonial violence in Canada. Drawing on Susan Dion’s (2009) concept of the perfect stranger and film activist Ariel Smith’s analysis of Indigenous horror cinema, the study examines how three educators responded to the film and reflected on its curricular applications. Using constructivist grounded theory and cultural studies frameworks, the research reveals both the transformative promise and institutional constraints of integrating emotionally intense media into classroom settings. Findings suggest that while the film evokes affective responses …

Integrating Ai Into Media Analysis Projects: Students’ Insights On Using Chatgpt, Serpil Yalcinalp, Hacer Turkoglu

Journal of Media Literacy Education

This research aims to explore students’ perspectives on their use of ChatGPT during a media analysis project in a media literacy (ML) course. Additionally, it investigates what the assigned media literacy project has contributed to them. Qualitative analysis results from 48 students indicated that they believed their media analysis positively contributed to their media awareness of messages, media genres, social justice, technical aspects, and analytical skills, such as inquiry and creativity. Many students appreciate ChatGPT, noting that it encourages learning across disciplines through deep searches and dialogues with the tool. They especially appreciate its contribution when they compare the results …

The Role Of Media Literacy In Shaping Campus Student Leaders’ Perceptions Of Media Activism, Online Risks, And Social Support, Srividya Ramasubramanian, Minnie S. Mcmillian, Shumaila J. Bhatti, Shannon Burth, Julius Matthew Riles, Elizabeth Behm-Morawitz, Melody Wilson

Journal of Media Literacy Education

in social movements. Within contemporary contexts, media is an important site through which campus student leaders raise awareness, share relevant information, distribute online petitions, and shape public discourses on various social issues. Media literacy is an essential skill for student leaders to be effective in their activist initiatives and be able to cope with the inevitable pushback through trolling and cyberbullying that such activism would likely bring up. This survey (N = 855) with college student leaders across three universities explores how they rate themselves on media literacy skills, how well they understand the risks involved with media activism, and …

Empowerment Or Oppression? College Students’ Interpretations Of Sex And Relationships In The Popular Media, Nicola Mcclung, Riana Pella

Journal of Media Literacy Education

Scholars have long emphasized the harmful effects of overtly sexist and oppressive media images on young people’s understandings of sex and relationships. Yet, this emphasis on explicit harm leaves a gap in understanding how college students interpret subtle, hidden, and ambiguous media messages. To address this gap, we asked 196 California college students at a large public university to critique a range of mainstream media content— from overtly oppressive, to affirming of nondominant gender identities, to containing mixed messages about empowerment and oppression. Responses were coded using our media literacy scoring guide for assessing students’ ability to critically analyze media …

Automated Media: Challenges And Opportunities For Media Literacy Education, Arnaud Claes, Jerry Jacques, Antonin Descampe, Victor Wiard

Journal of Media Literacy Education

This paper offers a theoretical reflection on the evolving landscape of automated media, focusing on how automation and so-called Artificial Intelligence (AI) are reshaping traditional media-related practices and the competences required for media literacy. It examines how automated media technologies, such as recommendation algorithms and generative AI, might reshape the critical skills necessary to navigate a complex digital ecosystem. By framing AI-driven media practices through a social-action perspective and treating media as human activities, we argue that media literacy models should encompass competences related to the operation of computational automata, particularly through the management of inbound and outbound information flows. …

Tiktok Vs. Instagram: How Audiences Engage With James Charles, Kristina M. Hart

Departmental Honors & Graduate Capstone Projects

This study examines how audiences engage with beauty influencer content across social media platforms, with a focus on James Charles on TikTok and Instagram. While existing research highlights the importance of authenticity, content strategy, and influencer characteristics in driving engagement, less attention has been given to how engagement varies across platforms and how users express interaction qualitatively. To address this gap, this study employs qualitative content analysis to examine 100 audience comments, with fifty comments collected from each platform.

Using thematic coding, comments were categorized into four primary forms of engagement: audience participation, product interest, entertainment, and trust/credibility. In addition, …