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Gender And Task Alignment Influences The Credibility Of Feminine But Not Masculine Ai Conversational Assistants, Joana Videira, David Deandrea Aug 2026

Gender And Task Alignment Influences The Credibility Of Feminine But Not Masculine Ai Conversational Assistants, Joana Videira, David Deandrea

Human-Machine Communication

The present study investigated how the perceived gender of AI conversational assistants and the tasks they perform combine to influence perceptions of AI competence, trustworthiness, and goodwill (i.e., credibility). Participants evaluated AI assistants that appeared female or male and varied in the task they performed (stereotypically feminine or masculine task). Findings did not support an overall preference for female AI assistants over male AI assistants. Rather, perceived AI gender interacted with gender stereotypes associated with the task performed to affect perceptions of AI credibility. Notably, AI perceived to be very feminine had the highest credibility when performing stereotypically feminine tasks …


10 Questions To Fall In Love With A Chatbot: An Experimental Study On Interpersonal Closeness With Large Language Models (Llms), Jessica M. Szczuka, Lisa Mühl, Paula Ebner, Simon Dubé Aug 2026

10 Questions To Fall In Love With A Chatbot: An Experimental Study On Interpersonal Closeness With Large Language Models (Llms), Jessica M. Szczuka, Lisa Mühl, Paula Ebner, Simon Dubé

Human-Machine Communication

Large language models (LLMs), like ChatGPT, are able to compute affectionately nuanced text, which can be deployed in online dating or power artificial companions. This study explores whether people can experience intimate interest and interpersonal closeness toward a potential human or AI partner, based on such text. In a mock matchmaking scenario, 307 participants rated 10 text responses to the Interpersonal Closeness Generation Task from the dating profile of their potential partner, unaware that all were LLM-generated. Surprisingly, the source label (human or AI) had no significant impact on intimate interest and interpersonal closeness. Instead, the perceived quality and human-likeness …


Unexpected Encounters With Spot In The Wild: Sensemaking As Communicative Boundary Work With Robots, Annette Markham, Constanze M. Leeb, Brooke Ann Coco, Daniel Kirby, Lu Liu, Edoardo Lomi, Lucy Thornton, Kelly Ka-Lai Chan, Bradley R. Crammond Aug 2026

Unexpected Encounters With Spot In The Wild: Sensemaking As Communicative Boundary Work With Robots, Annette Markham, Constanze M. Leeb, Brooke Ann Coco, Daniel Kirby, Lu Liu, Edoardo Lomi, Lucy Thornton, Kelly Ka-Lai Chan, Bradley R. Crammond

Human-Machine Communication

As near-autonomous and AI-embedded robots continue to appear in public settings, their sociality and interactivity is a critical part of the social fabric. This article presents emerging themes from a large-scale ethnographic study of granular-level public interactions between more than 400 people who have an unexpected encounter with Boston Dynamics’ robot “Spot” in a public square in Melbourne. Conceptualizing Spot as a boundary object enables us to highlight patterns of sensemaking as people grapple with ontological disruptions through micro-level interactions; within the self, with other people, or between the self and the robot. Based on thematic analysis of multimedia data …


Determinants Of Antenatal Care Utilization: A Community-Based, Cross-Sectional Study In Morang And Sunsari Districts, Eastern Nepal, Sunil Shah, Chandra Jha Aug 2026

Determinants Of Antenatal Care Utilization: A Community-Based, Cross-Sectional Study In Morang And Sunsari Districts, Eastern Nepal, Sunil Shah, Chandra Jha

Journal of Social, Behavioral, and Health Sciences

This study examined the factors influencing antenatal care (ANC) utilization in the eastern region of Nepal, focusing on the Morang and Sunsari districts, with the aim of identifying key determinants affecting ANC uptake and assessing the extent of ANC service utilization among mothers. Using lot quality assurance sampling, a community-based, descriptive, cross-sectional design was employed, surveying 164 mothers who had given birth within the previous 12 months; data were collected from June through November 2023. Data were collected through a semi-structured questionnaire and analyzed using SPSS, with descriptive statistics, chi-square tests, and logistic regression. Findings revealed that 80.5% of respondents …


A Qualitative Study Of Social Presence Theory In Organizational Communication With Online Adjunct Sense Of Belonging, Sheri Lemon Aug 2026

A Qualitative Study Of Social Presence Theory In Organizational Communication With Online Adjunct Sense Of Belonging, Sheri Lemon

Doctoral Dissertations and Projects

This qualitative study addressed the challenges of geographically dispersed online adjunct faculty feelings of isolation and sense of belonging. The purpose of this qualitative was to explore how online adjunct faculty experience a sense of belonging within their institutions and how organizational leadership communication practices, interpreted through social presence theory, shape those experiences. Guided by Short, Williams, and Christie's (1976) social presence theory and Craig’s (1999) sociopsychological tradition, this research explored the lived experiences of online instructors and the specific communicative behaviors that influence their connection to their institutions. Data was collected through semi-structured interviews with twenty online adjunct faculty …


Quoting The Silver Screen: The Communication Influence Of Film Dialogue, Albert Clayton Vandiver Jr. Aug 2026

Quoting The Silver Screen: The Communication Influence Of Film Dialogue, Albert Clayton Vandiver Jr.

Doctoral Dissertations and Projects

This qualitative thematic analysis study researched the topic of film dialogue elements used in common interpersonal discourse. These elements, or movie quotes, were observed to manifest as meaning-filled symbols in communication throughout American culture. This phenomenon, and the gap in scholarly literature or lack of research on movie quotes within the field of communication, underscored the significance and need for investigation. This study employed a qualitative methodology using the thematic analysis approach in evaluating data. Research questions were designed to focus the study on internal motivation for, and external influence on, movie quote usage. 17 screened adult participants provided valid …


Navigating Mental Health Stigma And Disclosure Among Black Males On Social Media: A Qualitative Study Guided By Stigma Management Communication Theory, Kendall Brown Aug 2026

Navigating Mental Health Stigma And Disclosure Among Black Males On Social Media: A Qualitative Study Guided By Stigma Management Communication Theory, Kendall Brown

Doctoral Dissertations and Projects

Mental health stigma in the Black male community is a significant topic worth further investigation within the field of communication. Few current studies go into depth on the subject of mental health stigma, with the aim of understanding how communication is impacted by stigma. This work fills that gap. This qualitative research study sought to explicate the varied strategies employed by Black males when navigating disclosure in social media spaces. Stigma management communication theory is the guiding theory used to illuminate the communication choices made by Black males that shape their experiences. Factors such as racism, historical medical maltreatment, and …


E-Health Literacy And Cyberchondria Severity Among Adolescent High School Students: A Cross-Sectional Study, Seyda Çavmak, Adem Bilgin Aug 2026

E-Health Literacy And Cyberchondria Severity Among Adolescent High School Students: A Cross-Sectional Study, Seyda Çavmak, Adem Bilgin

Makara Journal of Health Research

Background: Amid rapid digitalization and the growing use of artificial intelligence-based search engines, adolescents increasingly seek health information online. This study examined the relationship between high school students' e-health literacy and their cyberchondria tendencies.

Methods: This quantitative, cross-sectional study included 683 students from public high schools in Mersin, Türkiye. Data were collected using a Demographic Information Form, the e-Health Literacy Scale (eHEALS), and the Cyberchondria Severity Scale Short Form (CSS-12). Descriptive statistics, comparative tests, and Pearson correlation were applied (p < 0.05).

Results: Students' e-health literacy and cyberchondria severity were moderate. Significant positive correlations emerged between e-health literacy …


Political Interest And News Media Literacy Among University Students: Case Of The U.S.-Vietnam Comprehensive Strategic Partnership (2023), Nhat Anh Nguyen, Ngoc Thuy Duong Le Aug 2026

Political Interest And News Media Literacy Among University Students: Case Of The U.S.-Vietnam Comprehensive Strategic Partnership (2023), Nhat Anh Nguyen, Ngoc Thuy Duong Le

Journal of Media Literacy Education Pre-Prints

In today’s complex media environment, the ability to critically evaluate news plays an essential role in shaping political interest, especially among youth. Although media literacy has been extensively investigated in relation to civic outcomes, the particular link between news media literacy (NML) and political interest is still little known. This paper investigates this link among Vietnamese university students by means of the U.S.-Vietnam Comprehensive Strategic Partnership as a prominent foreign policy instance. Drawing on Potter’s (2004) cognitive model and Maksl et al.'s (2015) NML scale, this study primarily employs a quantitative approach using survey data (N = 410), complemented by …


Undergraduate Student Perceptions Of Student-Faculty Interactions In Relation To Academic Anxiety In An Online Learning Environment, Alexandria Ward Aug 2026

Undergraduate Student Perceptions Of Student-Faculty Interactions In Relation To Academic Anxiety In An Online Learning Environment, Alexandria Ward

Seton Hall University Dissertations and Theses (ETDs)

The expansion of online learning in higher education, particularly following the COVID-19 pandemic, has significantly reshaped student experiences and communication practices. While existing research has explored online learning environments, student engagement, and mental health, there remains a gap in understanding how undergraduate students perceive student-faculty interactions in online learning environments and how these interactions impact academic anxiety. Guided by Transactional Distance Theory, which emphasizes dialogue, structure, and learner autonomy, this qualitative phenomenological study addressed three research questions: how students describe their experiences with faculty interactions in online learning environments in relation to academic anxiety, what aspects of communication contribute to …


The Current - Volume 37 Issue 01, Nova Southeastern University Aug 2026

The Current - Volume 37 Issue 01, Nova Southeastern University

Student Newspapers

No abstract provided.


Is It Safe To Speak Up? A Theoretical Examination Of The Measurement Of Psychological Safety, Carissa Aumack Aug 2026

Is It Safe To Speak Up? A Theoretical Examination Of The Measurement Of Psychological Safety, Carissa Aumack

Discovery Day - Daytona Beach

When working with teams, certain factors will dictate whether they function well or not, with one such factor being psychological safety. Psychological safety (PS) is determined by a shared belief that, within the team, it is safe to take interpersonal risks (Edmonson, 1999). This definition does not entirely encapsulate the concept of PS, as it focuses on the concept as a team-based belief and does not consider how individual beliefs of PS can differ from the collective. A cursory literature review was conducted (8 articles related to PS), and based on the findings, a nomological network (i.e., a representation of …


Everything I Learned About Teacher Noticing I Learned From Yoga Teacher Training, Grace Giorgio Aug 2026

Everything I Learned About Teacher Noticing I Learned From Yoga Teacher Training, Grace Giorgio

Communication and Theater Association of Minnesota Journal

The following activity promotes teacher noticing as a pedagogical tool for teachers in training, with a focus on the public speaking classroom. Many students enter the public speaking classroom filled with performance anxiety and fears of how their peers will perceive them. When a teacher can tap into these concerns via by noticing how students are reacting in the moment, they can assuage those anxieties and fears. Hence, teaching instructors effective teacher noticing in teacher training improves the classroom experience for teachers and students alike.


The Chameleon Experience: Queer Identity, Mental Health, And Transformation, Cameron Penny Aug 2026

The Chameleon Experience: Queer Identity, Mental Health, And Transformation, Cameron Penny

Communication and Theater Association of Minnesota Journal

In this autoethnographic piece, I examine the correlation between queer identity and mental health through reflective analysis of my own experiences within a Western socio-cultural setting. I expand external perspectives on the queer experience by highlighting the normalization of queer prejudice and its adverse impact on self-image. I share how the religious praxis of Catholicism enforces binary conformity by promoting dichotomous thinking that simultaneously constricts queer expression and subjugates implicit biases. In tandem, I utilize autoethnography as my medium because it provides a unique outlet to raise awareness for chronically stigmatized identities by centering marginalized voices (Atay, 2011; Chavez, 2013). …


Best Practices And An Agenda For Research In Benefits Communication, Kristi Egbert, Anne Kerber Aug 2026

Best Practices And An Agenda For Research In Benefits Communication, Kristi Egbert, Anne Kerber

Communication and Theater Association of Minnesota Journal

Benefits communication is information an employer/organization provides to employees about the types of benefit plans offered and information about them (i.e., health insurance, retirement, vacation time). Despite its importance to jobs across all sectors of the workforce, there is a dearth of current academic research regarding benefits communication. This paper defines benefits communication, examines its impact on organizations and workers, and explores existing research on best practices. Findings underscore the complexity of benefits material and emphasize the need for simpler and clearer language, employee-preferred formats, and adequate time for employees to review information and receive guidance from a knowledgeable source. …


State Of The World: Presidential Rhetoric At The United Nations, Jason A. Edwards, Zoe Hess Carney, Kory Hoyt Aug 2026

State Of The World: Presidential Rhetoric At The United Nations, Jason A. Edwards, Zoe Hess Carney, Kory Hoyt

Communication and Theater Association of Minnesota Journal

In 1982, President Reagan spoke to the United Nations General Assembly (UNGA) for the first time. In doing so, Reagan established a presidential tradition that, we argue, created a new genre of presidential rhetoric. Like the State of the Union speech, presidents, in this address, outline their vision for U.S. foreign policy and global politics for the coming year. Specifically, presidents mediate on the history and values of the United Nations, assess the current state of global affairs, and offer policy recommendations to deal with those issues. Examining presidential rhetoric at the United Nations offers a heuristic to understand U.S. …


Communication & Theater Association Of Minnesota Journal, Volume 49, Issue 1, 2026 Aug 2026

Communication & Theater Association Of Minnesota Journal, Volume 49, Issue 1, 2026

Communication and Theater Association of Minnesota Journal

Volume 49, Issue 1 (2026) of the Communication & Theater Association of Minnesota Journal.


The Algorithm Of Difference: Gender, Communication, And Perception Online, Samantha Garcia Aug 2026

The Algorithm Of Difference: Gender, Communication, And Perception Online, Samantha Garcia

Discovery Day - Daytona Beach

This in-progress independent study thesis examines how exposure to gender-targeted content on social media platforms shapes college-aged users’ perceptions of communication differences between men and women. As platforms such as TikTok and Instagram increasingly rely on algorithmic curation, users are exposed to repetitive and often polarized narratives about gender roles, dating expectations, and interpersonal communication. This study builds on genderlect theory, as introduced by Deborah Tannen, while also incorporating more contemporary perspectives that frame gender as socially constructed and culturally performed rather than biologically determined. The research addresses the question of whether algorithm-driven content reinforces, reshapes, or distorts perceived communication …


The Effects Of Mindless Scrolling On Tiktok On The Daily Functioning Of Young Adults In South Africa, Chulumanco Magwa, Tendani Chimboza, Papama Mtambeka Aug 2026

The Effects Of Mindless Scrolling On Tiktok On The Daily Functioning Of Young Adults In South Africa, Chulumanco Magwa, Tendani Chimboza, Papama Mtambeka

African Conference on Information Systems and Technology

The rise of short-form content platforms such as TikTok has introduced a pervasive behavioural challenge among young adults called mindless scrolling. Unlike intentional social media use, mindless scrolling involves prolonged, often automatic consumption of content with limited conscious decision-making about when to stop. This study explores how mindless scrolling on TikTok affects the daily functioning of young adults in South Africa. Through semi-structured interviews with 14 participants aged 18-25, the study examines the drivers of prolonged use and the consequences for productivity, sleep, time management, and social engagement. Thematic analysis revealed that TikTok’s platform architecture, including infinite scroll, algorithmic personalisation, …


A Philosophy Of Communication Response To Bullying In Corporate America, Chris A. Phillips Dr. Aug 2026

A Philosophy Of Communication Response To Bullying In Corporate America, Chris A. Phillips Dr.

Electronic Theses and Dissertations

This philosophy of communication response to bullying in corporate America follows the structure of posing research questions, synthesizing relevant literature, and offering advice to practitioners. It invites the reader to have hope in continuing the conversation through a constructive hermeneutic approach to the problem. By building on literature in oppression, silencing, bullying, incivility, and communication ethics, this dissertation reveals how (rhetoric) and why (philosophy) the problem occurs in corporate America today. This dissertation offers a new angle to an old problem, or, a rhetoric and philosophy of bullying. It responds to the following questions:

RQ 1: As a destructive communication …


Empathetic Political Communication As The Political Identity Of Female Legislators: A Phenomenological Study In The Surabaya City Dprd, Nurannafi Farni Syam Maella, Farida Farida, Herlina Harsono Njoto, Hamizah Sahharon, Vinna Amalia Aug 2026

Empathetic Political Communication As The Political Identity Of Female Legislators: A Phenomenological Study In The Surabaya City Dprd, Nurannafi Farni Syam Maella, Farida Farida, Herlina Harsono Njoto, Hamizah Sahharon, Vinna Amalia

JURNAL KOMUNIKASI INDONESIA

Politics has long been constructed as a masculine arena dominated by discourses of power, authority, and instrumental rationality. The presence of female legislators disrupts this hegemony by foregrounding empathetic modes of political communication that emphasize inclusivity, relational engagement, and responsiveness to social realities. These communicative practices not only contest dominant masculine norms in political discourse but also expand deliberative spaces and support the formulation of gender-responsive public policies. Accordingly, this study examines how female legislators in the Surabaya Legislative Council construct and enact empathetic political communication as a core expression of their political identity. Using a qualitative phenomenological approach, this …


How Philip K. Dick Used The Unreliable Narrator To Transport Unwitting Acolytes, Michael Barros, Jordi Smith Aug 2026

How Philip K. Dick Used The Unreliable Narrator To Transport Unwitting Acolytes, Michael Barros, Jordi Smith

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

This essay examines the use of the unreliable narrator to transport the reader into narrative worlds, specifically in Philip K. Dick's fiction. By exploring the phenomenon of narrative transportation and the role of emotions in engagement with fiction, we argue that Dick's use of the unreliable narrator significantly engages and transports readers into his narrative worlds. Subsequently, we contend that his belief in the fundamental reality of those worlds is effectively positioning himself as a gatekeeper and mediator between the narrative world and the real world, which sets him, in his mind, as a prophet, using fiction as a tool …


Flows That Teach: Multimodal Hip-Hop Pedagogy For Equity In Special Education, Camille O'Quin, Sara Jozwik Aug 2026

Flows That Teach: Multimodal Hip-Hop Pedagogy For Equity In Special Education, Camille O'Quin, Sara Jozwik

Journal of the Arts and Special Education

Hip-Hop can be more than a soundtrack played at home, it can be a bridge between culture, language, and learning at school. This article shows how Hip-Hop pedagogy, translanguaging, and code-meshing can support students with disabilities, especially those who speak African American Vernacular English (AAVE), in the classroom setting. Grounded in culturally relevant pedagogy and translanguaging theory, the approach uses rhythm, storytelling, and performance to build narrative fluency, language awareness, and confidence. Examples include students drafting rap verses about personal experiences, holding structured cypher circles to practice turn-taking and self-expression, and blending AAVE with Mainstream American English in writing for …


Baseline Nutrition Knowledge And Feasibility Of A Whatsapp-Delivered Nutrition Education Intervention Among California Wildland-Urban Interface Firefighters, Lauren E. Anderson Aug 2026

Baseline Nutrition Knowledge And Feasibility Of A Whatsapp-Delivered Nutrition Education Intervention Among California Wildland-Urban Interface Firefighters, Lauren E. Anderson

Master's Theses

Wildland firefighters perform physically demanding work under challenging environmental conditions that place substantial demands on nutritional health and occupational performance. Despite the importance of nutrition in supporting physical performance, recovery, and long-term health, limited research has examined nutrition knowledge and dietary behaviors among California wildland firefighters or evaluated the feasibility of remotely delivered nutrition education interventions within this occupational population. Therefore, the purpose of this pilot study was to assess baseline nutrition knowledge, nutrition self-efficacy, and dietary behaviors while evaluating the feasibility of a 12-week WhatsApp-delivered nutrition education intervention among California wildland firefighters.

Twenty-four firefighters completed the baseline assessment and …


The Startup: Critical Perspectives On Technology Entrepreneurship And Digital Labor, Kochav Koren Aug 2026

The Startup: Critical Perspectives On Technology Entrepreneurship And Digital Labor, Kochav Koren

All Duquesne Faculty Scholarship

Communication and media studies are rapidly reshaped by socio-technological forces within the framework of informational capitalism, where startups emerge as key drivers of the global creative economy. This study critically examines the global startup movement through political economy, classical sociology, and Southern perspectives to assess whether digital entrepreneurship fosters genuine, decentralized innovation or perpetuates speculative financialization and labor precarity. Employing a multi-layered theoretical framework—including Schumpeterian creative destruction, Marxist commodity fetishism, and Weberian charismatic authority—and qualitative fieldwork across North and Latin American tech hubs, the analysis reveals startups as network enterprises that both disrupt markets and reproduce structural inequalities. The findings …


Investigating The Role Of Patient-Provider Interaction Quality And Illness Interference In Patients' Basic Psychological Need Fulfillment And Subjective Well-Being, Rebecca Erin Elwood Aug 2026

Investigating The Role Of Patient-Provider Interaction Quality And Illness Interference In Patients' Basic Psychological Need Fulfillment And Subjective Well-Being, Rebecca Erin Elwood

All Graduate Theses and Dissertations, Fall 2023 to Present

Patient-provider communication occurs between patients and medical professionals. This type of communication is experienced by most U.S. adults yearly, and it can lead to positive health outcomes. The purpose of this study was to examine the role of this type of communication in patient’s lives overall. Specifically, the study considered if good quality patient-provider communication is associated with people feeling an overall sense of autonomy, competence, relatedness, and an overall positive experience of their life. It also considered how much symptoms or treatment of health issues impact people’s lives. Data in the study was collected through an online survey with …


"In Any Other Circumstance I Am Not In Work Mode. I Am Clocked Out": Chappell Roan And The Objectified Persona, Aubry Louise Aug 2026

"In Any Other Circumstance I Am Not In Work Mode. I Am Clocked Out": Chappell Roan And The Objectified Persona, Aubry Louise

All Graduate Theses and Dissertations, Fall 2023 to Present

It is known that celebrities have influence on their audience’s attitudes and behaviors. Within the last few decades, multiple celebrities have created distinctions between their public/stage self and their private self, however, less is known about the ways that they differentiate between the two. This paper looks at celebrity public persona’s and how these persona’s influence their audience. I use Kayleigh Amstutz, otherwise known as Chappell Roan, as my case study. This thesis offers an analysis of how Amstutz talks about Kayleigh differently than Chappell within social media posts, interviews, and commentary from media outlets. I use the concepts of …


A Brand With A Brand: Constructing Lived-In Identity In Kylie Cosmetics And Khy, Nicole Obiukwu Aug 2026

A Brand With A Brand: Constructing Lived-In Identity In Kylie Cosmetics And Khy, Nicole Obiukwu

Communications and Digital Media Theses

Celebrity-owned brands benefit from the visibility and recognition of their founders, but celebrity ownership alone does not necessarily establish authenticity. This study examines how celebrity-owned brands communicate authenticity through a comparative case study of Kylie Jenner’s Kylie Cosmetics and KHY. Using directed content analysis, 75 Instagram posts from Kylie Cosmetics, KHY, and Jenner’s personal account were analyzed alongside relevant contextual materials. The analysis focused on four dimensions identified through existing literature: Consistency of Self, Evidence of Use, Environmental Alignment, and Evolution Over Time. Findings showed that Kylie Cosmetics demonstrated greater accumulated continuity with Jenner’s established public identity, drawing on shared …


Closer Than They Appear: Parasocial Relationships, Social Processes, And Emotional Intimacy, Paige Bedore Aug 2026

Closer Than They Appear: Parasocial Relationships, Social Processes, And Emotional Intimacy, Paige Bedore

All-Inclusive List of Electronic Theses and Dissertations

Decades of research have attempted to clarify the mechanisms underlying parasocial relationships, or one-sided relationships. Yet, relatively little empirical attention has been given to the subjective experiences of intimacy that occur in these relationships or to making direct comparisons between social and parasocial relational processes within individuals. The present study aimed to address these gaps and to investigate whether selected variables associated with social relationships similarly predicted parasocial relationship strength. Adult participants identified both a meaningful social relationship target and a parasocial target before completing measures of relationship strength, intimacy, attachment style, and cumulative exposure for each relationship type. Hypotheses …


Content Appeals And Messaging Used By Tik Tok Influencers Promoting Peptides, Hannah R. Gunter, Jack Dominick, Allison Komosa, Alexis Zeidner, Aida Calo, Richard M. Perloff Aug 2026

Content Appeals And Messaging Used By Tik Tok Influencers Promoting Peptides, Hannah R. Gunter, Jack Dominick, Allison Komosa, Alexis Zeidner, Aida Calo, Richard M. Perloff

Student Scholarship

Peptides, small protein-like molecules that regulate important body functions, have exploded in popularity, in large part due to persuasive appeals on social media and a plethora of online promotions by social media influencers. However, there is large gray market of unregulated peptides that have serious side effects. This timely content analysis thoroughly examines how peptides are promoted on TikTok by prominent and popular male and female influencers. The study sheds light on the strategies influencers employ, and the disturbing fact that a small minority of messages mention side effects that users may confront or other adverse consequences of these supposedly-miracle …