Digital Commons Network^™

Jrsm 4910: Advanced Social Media (Syllabus), Kerry Crawford

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced skills in social media content creation, apps, and analytics. Emphasis on messaging strategies for news and strategic communication. Evaluation of capabilities and tactics for existing and emerging media platforms.

Jour 1700: Survey Of Media (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.

Jour 3526: Digital Imaging (Syllabus), Jay Adkins

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.

Jour 3526: Digital Imaging (Syllabus), Jay Adkins

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.

Jour 3900: Visual Communication (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.

Jour 3900: Visual Communication (Syllabus), Jason R. Terrell

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.

Jour 3900: Visual Communication (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.

Jour 3900: Visual Communication (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.

Jour 4900: Multimedia Visual Comm (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Using computers to learn process/software/production design concepts involved in multimedia primarily designed for computer communication; digital editing of still images, off-line video editing, animation and production techniques for assembling all into a single CD or video to convey advertising, public relations, or news editorial concepts.

Jour 4910: Advanced Social Media (Syllabus), Kerry Crawford

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to basics of using social media in strategic ways as a reporter and/or a public relations or advertising professional; many changes in the media landscape and skills needed in today's media careers will be discussed.

Jour 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Theoretical foundations of visual communication, including Gestalt, semiotics, user interface design, and theories of practice. Application of skills to develop design projects.

Jour 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Theoretical foundations of visual communication, including Gestalt, semiotics, user interface design, and theories of practice. Application of skills to develop design projects.

Jour 1700: Survey Of Media (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.

Designing Effective Messages To Promote Future Zika Vaccine Uptake, Jeanine Guidry

Theses and Dissertations

The Zika virus is associated with the devastating birth defect microcephaly, and while a vaccine was not yet available in early-2017, several were under development. It is imperative to identify effective communication strategies to promote uptake of a new vaccine, particularly among women of reproductive age. Moreover, though the Zika outbreak has received much social media attention, little is known about these conversations on Instagram. The purpose of this dissertation, therefore, was to understand current Zika-focused communication on Instagram and to inform effective communication strategies to promote future Zika vaccine uptake intent.

The study aims were: (1) explore Zika conversations …

Communication Strategies As Drivers Of Nonprofit Donor Retention, Tamieka Jameson

Walden Dissertations and Doctoral Studies

According to scholars and organizations that focus on the performance of organizations in the nonprofit sector, retaining loyal and engaged donors has been a critical component of sustainability. Through the conceptual lens of single- and double-loop learning and organizational communications theory, this single-case study explored donor communication strategies used by 3 executive-level leaders of a nonprofit organization in Minneapolis, Minnesota. Data collected from semistructured interviews, organizational documents, and Guidestar, an online information service specializing in reporting on U.S. nonprofit companies, were manually coded and thematically analyzed. Two key themes emerged: effective processes for donor communication strategy development and organizational learning …

Confederate Symbols And Media Coverage: A Look At Mississippi Newspapers Over Time, Madison Elizabeth Heil

Honors Theses

The purpose of this thesis was to examine how the media coverage of Confederate symbols in Mississippi has changed over time by focusing on the following events: the banning of flag sticks at the University of Mississippi athletic events in 1997, the removal of the Mississippi state flag from campus in 2015, the modification of the song Dixie at football games in 2009, and the banning of the song from athletic events in 2016. A sample of news articles featured on the front page of three different Mississippi-based newspapers were reviewed through content analysis by two trained coders for changes …

กลยุทธ์การสร้างแบรนด์เครื่องหอมไทยสู่แบรนด์เครื่องหอมโลก, วสี อัชกุลพร

Chulalongkorn University Theses and Dissertations (Chula ETD)

การศึกษาครั้งนี้มีวัตถุประสงค์ (1) เพื่อศึกษากลยุทธ์การสร้างแบรนด์เครื่องหอมไทย (2) เพื่อศึกษากลยุทธ์การสื่อสารแบรนด์เครื่องหอมไทย (3) เพื่อศึกษาปัจจัยขับเคลื่อนแบรนด์เครื่องหอมไทย แบรนด์ PAÑPURI และแบรนด์ HARNN โดยใช้ระเบียบวิธีวิจัยเชิงคุณภาพ โดยศึกษาข้อมูลจากการสัมภาษณ์แบบเจาะลึก ผู้เกี่ยวข้องจำนวน 20 คน ผลการศึกษาพบว่า (1) แบรนด์ทั้งสองมีกลยุทธ์การสร้างแบรนด์ตามแนวคิดไลฟ์สไตล์แบรนด์ ประกอบด้วยความเป็นมาของแบรนด์ จากการใส่เรื่องราว ความเชื่อของแบรนด์ และอุดมการณ์ของแบรนด์ โดยการนำเสนอไลฟ์สไตล์ รหัสไลฟ์สไตล์ที่เป็นเอกลักษณ์เฉพาะของแบรนด์ สำหรับแบรนด์ PAÑPURI ได้กำหนดแนวคิดของแบรนด์ไว้ว่า ผลิตภัณฑ์สุดหรู ชูจุดเด่นเรื่องออแกนิก ส่วนแบรนด์ HARNN กำหนดแนวคิดของแบรนด์ คือ ความร่วมสมัย หรูหรา และเอกลักษณ์ของเอเชีย (2) การสื่อสารแบรนด์เครื่องหอมไทย แบรนด์ทั้งสองมีการสื่อสารแบรนด์ตามแนวคิดไลฟ์สไตล์แบรนด์ มีแนวคิดการเล่าเรื่องราวผ่านผู้ที่มีอิทธิพลทางความคิดที่มีไลฟ์สไตล์ที่คนในสังคมปรารถนา ผ่านการสื่อสาร 3 ลักษณะ คือ ผ่านกิจกรรมการสื่อสารที่มีการเล่าเรื่องราวเดียวกันทั้งออนไลน์และออฟไลน์ ผ่านผลิตภัณฑ์ตามแนวคิดสุนทรียศาสตร์ ที่มีความหมายทางอารมณ์และสอดคล้องกับผู้บริโภค และผ่านการสื่อสารในร้านค้า มีพนักงานทำหน้าที่ให้คำแนะนำผลิตภัณฑ์และเผยแพร่เรื่องราวดึงดูดความสนใจผู้บริโภค (3) ปัจจัยขับเคลื่อนแบรนด์เครื่องหอมไทย แบรนด์ทั้งสองขับเคลื่อนแบรนด์ตามแนวคิดไลฟ์สไตล์แบรนด์ มีผู้นำแบรนด์ที่เป็นผู้กำหนดวิสัยทัศน์ให้แก่แบรนด์และองค์กร กล่าวคือ ผู้นำจะออกแบบเรื่องราว สิ่งที่แบรนด์เชื่อ อัตลักษณ์ของแบรนด์ รวมถึงการนำเสนอไลฟ์สไตล์ ผ่านแนวคิดของแบรนด์ นอกจากนี้ ผู้นำยังเป็นผู้กำหนดปรัชญาการทำงานในองค์กร โดยผู้นำมองว่า พนักงานเป็นกลไกที่สำคัญของบริษัท มีการคำนึงถึงความสุขของพนักงาน ด้านพนักงาน มีแนวทางการทำงานที่สะท้อนวิสัยทัศน์ผู้นำ โดยสอดคล้องกับภาพลักษณ์ของแบรนด์และบริษัทที่ทำธุรกิจเกี่ยวข้องกับสุขภาพความงาม

The Institute Of New Feelings: Plastic Identities And Imperfect Surfaces, Weijian Zhou

Theses and Dissertations

Digital media are moldable spaces where an image is simultaneously a thought. This instance and flexibility enables digital existences to be malleable, transformative, situational, and unstable. They are plastic images. Video games generate digital bodies that are a fusion of subjectivities and cybernetic simulations, in a perceivable and ambiguous process. Such bodies are extensions of ourselves, being girlish, imperfect, unfinished and happening—digesting and emitting clusters of feelings, regardless of our biological gender and age. The performative experience of play is progressively departing from spectacle, gambling and competition, and increasingly shifting towards an emotional journey of alternate realities, spreading subjectivities into …

Open / Close: Assimilating Immersive Spaces In Visual Communication, Anika Sarin

Theses and Dissertations

I am interested in two spaces obverse to each other: open and closed. An open space develops organically based on how people inhabit it. Interacting with an open space is a dynamic, sporadic, multisensory, immersive, and subjective experience. In such spaces, we are confronted with an alternative aesthetic, one that is in conflict with the seamlessness of a closed space. A closed space is anchored on definite variables like structure, use and boundaries. While interaction between people and space is important, the space is tightly controlled and interaction is designed. Through this thesis project, I present a method that metaphorically …

Existing Without Permission: A Visual Rhetorical Analysis On Banksy's Nola Children And The Betrayal Of Authority, Phillip J. Tennison

EWU Masters Thesis Collection

This study examines eight images by the world renowned—and incognito—graffiti street artist known only as Banksy. The eight images are all of lone children; fourteen paintings comprise the total of Banksy’s 2008 visit to post-Katrina New Orleans. For the research, the eight images of children are referred to collectively as the “NOLA Children Series.” Banksy critics and fans have provided their own names for each piece: Simpsons Boy, Umbrella Girl, Fridge Kite, Levee Boy, Life Preserver Swing, Girl on Stool, and Trumpet Boy 1 & 2. The primary research objective was to understand Banksy’s motives for creating these eight “dramas” …

Three Factors Leading To The Failure Of Communications In Emergency Situations, James E. Burroughs

Walden Dissertations and Doctoral Studies

The failure of communications, particularly related to interoperability, between police and firefighters responding to dangerous situations has resulted in death or injury to themselves or those they strive to protect. Using Grebner's and Shannon and Weaver's conceptualizations of communications theory as the foundation, the purpose of this general qualitative study was to evaluate, from the perspective of first responders, what barriers exist that may impede opportunities for interoperability of communications systems. Data were collected through semi-structured interviews with a purposive sample of 18 experienced first responders from the states of California, New York, and Texas. Interview data were deductively coded …

The Value Of Images: Using Pictures And Words To Enhance Intercultural And International Communication, Alun Price, Stuart Medley

Research outputs 2014 to 2021

As our institution expands its international offerings it is increasingly important to be able to communicate with intelligent and able people who have not had much exposure to learning in English. It has been difficult however to communicate verbally due to the low English proficiency of international clients and lack of language skills on the part of the Australian participants. This experience in international communication has highlighted the need for alternative methods of communicating information. In communicating with the students from a Japanese university I found that using diagrams and sketches worked well for example, in creating a cartoon of …

Retirement Reboot: A Website Redesign, Christina Gillen

Honors Projects

A website could be created with the latest technology, but after a few years it will still need to be updated. This is what happened to Swanton Health Care and Retirement Center’s website. This project is designed to remedy the problem by creating an entirely new website with updated content, images, and interactive features to bring Swanton Health Care’s online presence back to life.

The Antelope, University Of Nebraska At Kearney

The Antelope

No abstract provided.

Social Media: The Impact Of Imagery And Engagement In Athletic Social Media, Michael W. Eldridge

Communication Theses - Archive

As the athletic communication field enhances its practices on social media in order to have the highest reach, the impact of visual content and its role in increasing social media engagement cannot be overstated. This study explores social media patterns, specifically the use of visual content within professional sports, and how the role of semiotics influences the viewer. As social media moves forward in athletics, the practice of two-way communication has become vital. This study of social media across the NFL provides insight on specific content that engages sports fans. Findings suggest both the type of content and the timing …

Using Relationship Theory To Improve Stem Outreach To Corporations: A Case Study For Starbase Los Alamitos, Mark Gibson

Journalism

The goal of this study was to improve corporate outreach efforts for an educational program called Starbase Los Alamitos. This Starbase program is part of a larger effort by the Department of Defense to improve STEM (science, technology, engineering, and mathematics) education in the United States.

This study was guided by the following research question: How can STEM programs use relationship management theory to improve corporate outreach? A review of the literature was performed and this study used relationship theory to design eight questions for a four person focus group. Control and treatment websites were identified. Participants were shown the …

From Portraits To Selfies: Family Photo-Making Rituals, Krystal M. Bresnahan

USF Tampa Graduate Theses and Dissertations

From family-style portraits to selfies, who is photographer and/or photographed varies as families engage, stage, and interpret the visual. How families participate in photo-making changes how individual family members feel about and relate to not only their photographs, but also each other. In this dissertation, I examine photographs as visual and material objects, and include the communication processes and ritual practices of producing, consuming, curating, viewing, and circulating these photos. By framing family photo-making as ritual, I explore how families do photo-making in everyday life, and identify the patterns of choice embedded in the genre of family photography, which symbolically …

Instattack: Instagram And Visual Ad Hominem Political Arguments, Sophia Evangeline Gourgiotis

USF Tampa Graduate Theses and Dissertations

The purpose of this project is to examine the visual political ad hominem arguments used on Instagram during the 2016 presidential campaign. Using Walton’s (2007) five subtypes of ad hominem arguments, this study analyzes the “attack ads” posted on Instagram from five of the 2016 presidential candidates into each subtype. This project seeks to understand how ad hominem arguments within political rhetoric function when they are visual. This study uses Kress and van Leeuwen’s (2006) theory of modality and Rose’s (2012) compositional interpretation to analyze compositional structure of the image and parallels this analysis with ad hominem subtypes.

Findings reveal …

Media Education In Ireland: An Overview, Brian O'Neill

Irish Communication Review

The Irish educational system is frequently celebrated as a world class system that is held in high domestic esteem, has contributed substantially to Ireland’s economic success and been compared very favourably with our counterparts elsewhere in the European Union. Such contentment belies the fact that it has also been a system very slow to change, is notoriously centralised and has only in the last decade instituted significant legislative reform that will enable and facilitate the growth of new curricular areas such as media studies – the topic of this article – an area in which Ireland lags substantially behind our …

Media Education In Ireland: An Overview, Brian O'Neill

Irish Communication Review

The Irish educational system is frequently celebrated as a world class system that is held in high domestic esteem, has contributed substantially to Ireland’s economic success and been compared very favourably with our counterparts elsewhere in the European Union. Such contentment belies the fact that it has also been a system very slow to change, is notoriously centralised and has only in the last decade instituted significant legislative reform that will enable and facilitate the growth of new curricular areas such as media studies – the topic of this article – an area in which Ireland lags substantially behind our …