Digital Commons Network^™

Raising Arizona: A Visual Rhetorical Analysis Of Kyrsten Sinema's And Martha Mcsally's 2018 Campaign Announcement Videos, Audrey L. Oswald

EWU Masters Thesis Collection

This study examines the visual and verbal components of Kyrsten Sinema’s and Martha McSally’s campaign video announcements as both candidates competed for the 2018 Arizona Senate. The primary research objective was to understand how the audience demographics and the rhetorical situation faced by each candidate affected the choice of visual components for the persuasion of potential voters. The study concludes that the visual messages were chosen primarily to appeal to each candidate’s supporting viewers. Sinema’s message, however, was more intersectional in that it appealed to a larger body of potential voters across party lines. The candidates appeal to voters using …

'Stand Up To Suicide', Katherine Hickman

Williams Honors College, Honors Research Projects

This paper reviews the planning and implementation of a suicide prevention event titled ‘Stand Up to Suicide’ held at The University of Akron in September 2018. This project was designed in response to the rising suicide crisis. After reviewing various peer-reviewed articles, communication methods, and interviewing mental-health professionals, an event was created and implemented to empower students to speak up about suicide awareness and get connected to suicide prevention resources. While an average of 123 individuals die by suicide in the United States every day, suicide is preventable. With a space to enter into the tough conversation of suicide, this …

Fragile Oceans, Synthetic Flotsam And Microbial Collaboration – Explorations In The Visual Communication Of The Plastic Crisis, Ivan Langesfeld

Pomona Senior Theses

Scientific evidence that the ocean plastic crisis is larger in scale and more sinister than previously thought continues to mount, but the rate of plastic production is only rising. What will it take to decisively turn the tide against plastic? We need scientists, politicians, and industry changemakers to continue producing knowledge and positive change in the industry, but we need to go further still. This thesis explores art as an alternative visual communication strategy with the capacity to encourage curiosity, empathy, and positive engagement with the issue of ocean plastics. The series of work explores bacterial bioluminescence as an artistic …

Von Star City Sports Bis #Gbr: Reflektion Von Qualität Und Leistung Der Lokalen Sportberichterstattung Im Mittleren Westen Amerikas, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Good local sports journalism reflects the community it serves and thereby develops society. This essay discusses local sports journalism in the context of collegiate athletics in Nebraska in the Midwest. It is particularly important to produce good, solid journalism in the context of sport. This reflection of local sports journalism of the University of Nebraska-Lincoln uses the following themes for analysis: context, critical media work, diversity, representation in the newsroom, and the role of owned media and branding. The essay also describes the American collegiate athletic system and a new, innovative undergraduate major in „Sports Media and Communication“ at the …

The Soft Power Of Ephemeral Communities A Short History Of Las Vegas Technology Conventions, 1959-2019, Julian Kilker

Hank Greenspun School of Journalism and Media Studies Faculty Research

This article presents an overview of the large Las Vegas–based technology conventions: Comdex, CES (the Consumer Electronics Show), and NAB (the NationalAssociation of Broadcasters trade show).

Vietnamese Consumers’ Attitude Toward H&M Brand, Visual Merchandising And Their Purchasing Behavior, Ha My Phan Thi

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research wants to investigate Vietnamese consumers’ attitude toward H&M brand, visual merchandising and their purchasing behavior since visual merchandising in fast fashion has been considered to be one of the most strategic marketing tools among others. Quantitative research method was employed by distributing online questionnaire to collect data from Vietnamese consumers living in Ho Chi Minh city. Two hundred and two survey participants were 18 years old or older, visited H&M stores in the past 6 months, and bought H&M products over the past 12 months. The results showed that there were positive relationships between attitude toward H&M visual …

Generation Z'S Attitude Towards Music Consumption On Joox Online Music Streaming Application, Ravisrarat Pibulpanuvat

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this study is to investigate Thai generation Z’s attitude towards their music consumption on Joox online music streaming application. A qualitative approach was selected, using semi-structured, in-depth interviews. Ten participants, Thai generation Z music listeners, aged 17-24 years old who consume Joox online music streaming application every day for at least six months, were selected through purposive, snowballing sampling methods. The interviews were interpreted using In Vivo coding. This study based on the theoretical framework of Ajzen and Fishbein’s (2000) theory of planned behavior which suggested that actual behavior is motivated by the combination of attitude towards …

ผลของสีบรรจุภัณฑ์และประเภทสินค้า ต่อพฤติกรรมผู้บริโภค, ชุลี กอบวิทยาวงศ์

Chulalongkorn University Theses and Dissertations (Chula ETD)

งานศึกษาชิ้นนี้มีวัตถุประสงค์เพื่อศึกษาผลกระทบหลักและผลกระทบเชิงปฏิสัมพันธ์ของ สีบรรจุภัณฑ์ (สีโทนร้อนและสีโทนเย็น) และประเภทสินค้า (สินค้าที่ตอบสนองความต้องการด้านอารมณ์ความรู้สึกและสินค้าที่ตอบสนองความต้องการด้านประโยชน์ใช้สอย) ต่อพฤติกรรมผู้บริโภค ซึ่งประกอบด้วยตัวแปรย่อย ได้แก่ การรับรู้ความอร่อย การรับรู้ความมีประโยชน์ต่อสุขภาพ ทัศนคติต่อบรรจุภัณฑ์ ทัศนคติต่อตราสินค้า ทัศนคติต่อสินค้า และความตั้งใจซื้อ ด้วยวิธีการวิจัยเชิงทดลองรูปแบบ 2 x 2 แฟคทอเรียล โดยเก็บข้อมูลในช่วงเดือนเมษายน พ.ศ. 2563 กับนักศึกษาระดับปริญญาตรี จำนวน 137 คน ผลการวิจัยพบว่า สีบรรจุภัณฑ์ส่งผลกระทบหลักต่อพฤติกรรมผู้บริโภคในด้านทัศนคติต่อบรรจุภัณฑ์ ส่วนประเภทสินค้าส่งผลกระทบหลักต่อพฤติกรรมผู้บริโภคในด้านการรับรู้ความมีประโยชน์ต่อสุขภาพ และทัศนคติต่อสินค้า ในขณะที่สีบรรจุภัณฑ์และประเภทสินค้าส่งผลกระทบเชิงปฏิสัมพันธ์ต่อพฤติกรรมผู้บริโภคอย่างไม่มีนัยสำคัญทางสถิติ

ผู้มีอิทธิพลทางความคิดระดับจุลภาคแนวไลฟ์สไตล์บนอินสตาแกรม การสื่อสารผ่านภาพ และความผูกพันของผู้ติดตาม, พีร์ บุญวิวัฒนาการ

Chulalongkorn University Theses and Dissertations (Chula ETD)

การศึกษาวิจัยครั้งนี้มีวัตถุประสงค์เพื่อศึกษาข้อมูลเชิงลึกของผู้มีอิทธิพลทางความคิดระดับจุลภาคแนวไลฟ์สไตล์บนอินสตาแกรม การสื่อสารผ่านภาพ และความผูกพันของผู้ติดตาม โดยใช้วิธีวิจัย 3 ขั้นตอน ได้แก่ 1) สัมภาษณ์เชิงลึกเจ้าของเพจไลฟ์สไตล์ 3 เพจ และวิเคราะห์เอกสารที่เกี่ยวข้อง 2) วิเคราะห์ภาพโดยใช้ชุดภาพบนหน้าหลักจากแต่ละเพจ 3 ภาพ 3) สัมภาษณ์เชิงลึกกับผู้ติดตามเพจที่มีความผูกพันสูง 15 คน ผลการวิจัยด้านข้อมูลเชิงลึกพบว่า ผู้มีอิทธิพลทางความคิดระดับจุลภาคแนวไลฟ์สไตล์บน อินสตาแกรม มีภูมิหลังที่สนใจกิจกรรมนอกห้องเรียน เป็นกลุ่มคนเจเนอเรชั่นวายที่เติบโตในเมืองหลวง มีการศึกษาสูง และเป็นผู้ที่มีความสามารถพิเศษ มีที่มาจากการเป็นผู้ที่มีประสบการณ์ในการเล่นแอปพลิเคชันอินสตาแกรม โดยจุดเปลี่ยนเริ่มขึ้นจากการทดลองเรียนรู้สิ่งใหม่ ๆ มีแนวคิดหลักในการนำเสนอเนื้อหาที่ให้พลังด้านบวกและเอกลักษณ์ส่วนตัวของตัวเอง ผลงานมีการสื่อสารแบบตรงประเด็นชัดเจน รวมถึงมีเทคนิคที่ช่วยส่งเสริมให้ผลงานมีความน่าสนใจมากขึ้น มีเอกลักษณ์ที่โดดเด่นในด้านความสดใสร่าเริงและความเป็นตัวของตัวเอง มีไลฟ์สไตล์ที่ชื่นชอบการท่องเที่ยวและชอบไปร้านกาแฟ การสื่อสารผ่านภาพบนอินสตาแกรมเพจไลฟ์สไตล์พบว่า ด้านเนื้อหามีการสื่อความหมายโดยตรง และชัดเจน ด้านของสีมีการใช้โทนพาสเทลที่มีความละมุน ด้านการจัดองค์ประกอบเชิงพื้นที่จะมีการสร้างจุดสนใจในภาพเสมอ ด้านแสงมีการใช้แสงแบบนุ่มนวลที่มีความสว่าง และด้านการแสดงออกของอารมณ์ภาพในภาพรวมจะสื่อถึงไลฟ์สไตล์ที่มีความสดใส ความเยาว์วัยและเป็นด้านบวก ด้านความผูกพันของผู้ติดตามที่มีต่อเนื้อหาพบว่า ผู้ติดตามมีการกดถูกใจเป็นประจำ กดบันทึกและแบ่งปันเนื้อหาค่อนข้างบ่อย แต่มีการแสดงความคิดเห็นที่ค่อนข้างน้อย ส่วนความผูกพันของผู้ติดตามที่มีต่อตัวบุคคลพบว่า ผู้ติดตามมีการสร้างความผูกพันใกล้ชิด เนื่องจากต้องการติดตามเนื้อหาอย่างใกล้ชิดและไม่ให้พลาด ผู้ติดตามมีความหลงใหลและชื่นชอบในตัวตนของเจ้าของเพจ และผู้ติดตามเกิดความผูกมัดที่มีความตั้งใจจะติดตามและสนับสนุนเจ้าของเพจตลอดไป

Screening Religiosity In Contemporary Polish Films. The Role Of Religious Motifs In Visual Communication., Mariola Marczak

Journal of Religion & Film

In the paper the Polish contemporary cinema has been explored as a vehicle through which films can reflect and communicate social issues, such as religiosity of Polish society, the character of it, the ways of expression and values promoted by it. The main components of modern Polish religiosity are shown as they are exhibited in film works perceived as part of modern visual culture. The examination also comprises most frequently and typically tools used for communicating or revealing the transcendent sphere in the contemporary Polish films, such as Christ-figures - including apocryphal ones and parables. They are considered as a …

The Rhetoric Of Missions Reporting, Bailey Cate

Electronic Theses and Dissertations

Missions, especially short-term trips, are becoming more and more controversial. As short-term missionaries interact in the field, they take pictures depicting the poverty, lack of resources, and overall sense of destitution around them. These photos have helped generate income, as many Christians who see the photos as part of updates on mission work they supported come to see themselves in a position of “savior” because they have resources to give to “those in need.” Evangelism is a critical component of Christianity; however, how people evangelize and how they communicate about that evangelism is equally critical. By analyzing both the church …

The Use Of A Celebrity In Advertising A Potentially Unhealthy Product: Using Psi And The Effects On Consumers’ Body Image, Oliver Taylor

Honors Capstones

No abstract provided.

Hyperreality Among Defense Of The Ancients 2’S Players, Putri Surya Cempaka, Johannes Haryatmoko

JURNAL KOMUNIKASI INDONESIA

Studi ini meneliti kondisi dan praktik hiperrealitas di antara para pemain game online Dota 2 yang menunjukkan perspektif yang disebut pasca-manusia, sebuah perspektif yang percaya bahwa kemajuan teknologi akan memudahkan kehidupan secara umum. Dalam istilah kritis, ini mengurangi akal sehat manusia karena percaya bahwa teknologi telah mengambil alih fungsi manusia. Dalam memahami konsep post-human, dalam penelitian ini, kami merujuk kondisi post-human sebagai praktik hiperrealitas dengan berfokus pada persepsi visual para pemain Dota 2 selama aktivitas permainan mereka dan makna tentang permainan video mereka. Penelitian ini menggunakan konsep simulakra, simulasi, dan hiperrealitas menurut Jean Baudrillard. Dalam kondisi hiperrealitas, representasi yang tertanam …

From Hybrid Space To Dislocated Space: Mobile Virtual Reality And A Third Stage Of Mobile Media Theory, Michael Saker, Jordan Frith

Publications

Research in the field of mobile communication studies (MCS) has generally moved away from focusing on how mobile phones distract users from their physical environment to considering how the experience of space and place can be enhanced by locative smartphone applications. This article argues that trajectory may be complicated by the emergence of a new type of mobile technology: mobile virtual reality (MVR). While an increasing number of handsets are specifically developed with MVR in mind, there is little to no research that situates this phenomenon within the continuum of MCS. The intention of this paper is accordingly twofold. First, …

Unraveling Identity Signifier Literacy: A Case Study Of First-Year Composition Students' Communication Practices, Bailey Mcalister

Master of Arts in Professional Writing Capstones

Identity signifier literacy is defined as one’s ability to accurately read – via personal interactions or via visual, verbal, written, or digital communication – the signifiers others display in direct and indirect ways and interpret these signifiers to gain understanding of others’ identities. In this study, 22 first-year composition students were surveyed about their communication practices in order to see how their identity signifier literacies influence and are influenced by digital environments and composition. These results are meant to improve first-year composition pedagogy by making connections between students’ informal composition practices and their academic composition courses.

The Self And Other: Portraying Israeli And Palestinian Identities On Twitter, Jason Deegan, John Hogan, Sharon Feeney, Brendan K. O'Rourke

Irish Communication Review

The conflict between Israel and Palestine has lasted over half a century, with both sides enduring military and political turmoil. This paper explores how Twitter is being used as a medium to portray identities in the conflict. We examine the tweets contained in the @IDFspokesperson and @ISMPalestine Twitter accounts between late 2015 and early 2016. Using textual analysis, we gain an insight into how these Twitter accounts, defined by the conflict, are used in portraying the self and the other.

Name That Place: Reconsidering Diversity And Globalization Through The Architecture Of Ethnic Enclaves, Tim Michaels

Discourse: The Journal of the SCASD

Introducing students to a conversation about the disbursement of cultures through globalization is often difficult to approach. In this single-class activity, globalization is introduced through a virtual game which is focused on ethnic enclaves, the small immigrant neighborhoods that retain much of the immigrants’ original culture despite existing within a dominant one. Students will reconsider their intercultural communication, diversity awareness, and understanding about the effects of globalization and cultural assimilation by assessing stereotypes that emerge from the architecture of ethnic enclaves. By challenging students to identify the location of several ethnic enclaves through pictures, without the broader geographic context, a …

Spartan Daily, May 9, 2018, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2018

Volume 150, Issue 42

Chimes: May 4, 2018, Calvin College

Chimes

Aguilar wins senate election by Alejandra Crevier & Emily Stroble

Prof denied tenure by board by Gwyneth Findlay

Plans brew for new coffee shop in Heckman Library by Alejandra Crevier

New history prof ushers in digital humanities program by Dana Drosdick

SPIN bike rental initiative pedals to a smooth start by Molly Bruns

Changes to ecosystem preserve slated for summer by David Fitch

Student activities office celebrates 25th anniversary by Brandon Schreur

Dancing, Mindfulness, And Our Emotions: Embracing The Mind, Body, And Sole, Alisha M. Collins

Dissertations, Theses, and Capstone Projects

This capstone project examines dance, as an intervention and mindfulness practice that assists with managing our emotions. There is a need for dance therapy in social institutions such as, healthcare facilities, schools, and community centers. Dance therapy has the potential to reduce negative emotions, create mindfulness, improve self-expression, and promote a healthy well-being. I am proposing that dance therapy is applied as a regular practice in social institutions to develop mindfulness and promote emotional stability.

In this study, I argue that dance therapy can contribute to our well-being long term. In addition to this written thesis, a visual component of …

Eggplants And Peaches: Understanding Emoji Usage On Grindr, Emeka E. Moses

Electronic Theses and Dissertations

This study focuses on how gay men communicate on the Grindr dating app. Prior research has been conducted on how gay men construct their online identities, however, few studies explore how gay men experience interactions online, negotiate their relationships with other men online, and perceive other users. The researcher conducted in-depth interviews with 20 men who use the Grinder app, a location-based dating app used by men who have sex with men. Additional data were collected by observing user profiles on the app, which is free and public. This comprehensive, qualitative study of gay men who use Grindr provides insights …

Vlogging In Korea: From Film Student To Youtuber, Kalyn Edwards

Mahurin Honors College Capstone Experience/Thesis Projects

Video blogging, or vlogging, has become its own genre on YouTube in almost a “reality show” type atmosphere. This project aims to examine that world of video blogging from a personal level, not only as a film student, but also from the perspective of an aspiring businesswoman. The goals of this project are to take on the role of a vlogger, along with all its struggles, while exposing myself to a new culture in hopes of appealing to a certain demographic. It appears as though we have gone from a world relying on telegrams and postcards to becoming a society …

Communication In Live Sports Broadcasts: Attributions Of Task Performance Errors, Benjamin J. Lynn

Theses and Dissertations

A single study was conducted exploring perceptions of causal attributions communicated through a task performance error during a live sports broadcast. Participants were recruited from within the live broadcast sports community and causal attributions of a camera operator’s performance were measured using a Multidimensional Observer Attributions for Performance Scale (MOAPS) developed by Rutherford, Harari, and Rudolph (2013). Additional scales were created to measure perceptions of importance, frequency, and future hiring recommendations. Results found that following a camera mistake in a live sports broadcast, the camera operator’s relationship with the director significantly influenced future hiring recommendations and attributions of ability in …

But First, Let Me Take A Selfie: A Content Analysis Of Female And Male Celebrity Selfies On Instagram, Maureen Grace Elinzano

Theses and Dissertations

The purpose of this research is to analyze the differences between women and men and their selfies on the popular social media application Instagram. Past research and notions in popular culture show that women take more selfies than men do, and that they place more time and effort into their selfies than men do. The goal is to show that women may not solely do the action of taking and posting selfies and that the stereotype of taking and posting selfies being a feminine action should not be prevalent. We conducted a thorough visual content analysis of selfies on Instagram …

The Antelope, University Of Nebraska At Kearney

The Antelope

No abstract provided.

The Keepers: A Collaborative Constructive Narrative Podcast, Shay Carroll

Honors Projects

This is a fictional podcast series that presents a story that is completed through roleplaying. The structure follows that of a video game, with the main characters, or "players," interacting with a set plot while deciding their own course of action. I act as the narrator for the story, controlling the plot and setting as well as non-player characters, or "NPCs." For the purposes of consistency and making sure the characters do not do anything that would be considered too over-powered or unrealistic, I have chosen to use the rule guide and statistics modifier system presented by Wizards of the …

Curriculum Change In Undergraduate Strategic Communications Programs: How Strategic Communications Programs Are Adapting To 21st Century Media, Allyson B. Goodman

Theses, Dissertations and Capstones

The year 2014 has been described by scholars as transformative in how consumers interact with technology and media. Pointing to such digital milestones as the explosion of social media and mobile technology and the decline of traditional television ratings, these scholars have described the evolution as a move from a broadcast era to a postbroadcast era of media. This mass media evolution has opened a digital talent gap between the skills needed by the industry and the abilities of current and potential employees.

Focusing on undergraduate strategic communications programs, this research discusses the current status of new and social media …

Digital Citizenship Tools For Cause-Based Campaigns: A Broadened Spectrum Of Social Media Engagement And Participation-Scale Methodology, Jennifer Miller

Electronic Theses and Dissertations

Digital Citizenship Tools for Cause-Based Campaigns: A Broadened Spectrum of Social Media Engagement and Participation-Scale Methodology develops and applies two new tools for understanding, measuring, and recursively adjusting small to medium-size social media-based philanthropic campaigns to better foster participation and engagement—in other words, democratic digital citizenship. First, a theoretical model is offered broadening current binary conceptions of success and failure or impact of campaigns, situating specific participant actions in social media on a spectrum. Then, from that model, a new methodology is provided to measure participation and engagement generated by campaign posts. Recommendations are also offered for recursively adjusting campaign …

Building A Blog/Building A Brand: Public Relations Campaign For "Goodwill Hunting" Fashion Blog, Yanik Gene Flowers

Masters Theses

The ability to consistently and cohesively communicate a brand's identity is the central focus of a public relations campaign. This project chronicled the creative and promotional efforts put forward to effectively communicate the brand of Goodwill Hunting - a fashion blog based on the thrift adventures of a 21-year-old college student. Exploring concepts embedded in branding, authenticity, blogging and social media; this campaign was able to establish and maintain a brand identity for Goodwill Hunting through the intentionality of content creation and promotional activity. Goodwill Hunting's blog site and Instagram account was ran for four months and the efforts of …

Gender, Parasocial Interaction, And Nonverbal Communication: Testing The Visual Effect Of Sports Magazine Cover Models, Ben Wasike

Communication Faculty Publications

An experiment examined gender, parasocial interaction, and nonverbal communication regarding sports magazine cover models. Results indicate that a correlation exists among parasocial interaction, nonverbal communication, and gender, with female cover models eliciting larger effects on test subjects. However, gender did not correlate with parasocial interaction or nonverbal communication among the test subjects, contradicting extant literature. Also, the parasocial interaction and nonverbal communication measurement scales positively correlated. In conclusion, static images are reliable experimental stimuli for parasocial interaction studies and nonverbal measurement scales, and sports magazines are better served by featuring more women.