Digital Commons Network^™

Playing On The Communication And Sport Field: Dispositions, Challenges, And Priorities, Lawrence A. Wenner

Communication Studies Faculty Works

This chapter considers the origins, development, and epistemological contexts undergirding the study of communication and sport as an emergent and growing field of inquiry. Early in the chapter, the contexts underlying the development of studying sport in communication and media studies are considered and woven into a brief chronology of the area’s maturation towards disciplinary legitimacy. This is followed by an analysis of the challenges presented by competing and complementary interests at play in three disciplinary and epistemological dispositions seen in the study of communication and sport. The closing section of the chapter considers key challenges that need to be …

A Pilot Study On The Retention And Turnover Of Ncaa Division Ii Sports Information Directors, David Albrecht

Leadership Education Capstones

This study reports on sports information directors (SID) at the collegiate level limited to NCAA Division II athletic programs. An online survey was used for all participants, and select respondents completed follow-up interviews. Surveys were intended to determine the impact of work-life balance and overall workload of the SID role. Survey questions sought to find perceptions of SIDs by athletic administrators, including the athletic director (AD), and if their role provided opportunities for career advancement within collegiate athletic administration. The results of the study showed that institution/department culture, family, and professional growth factored heavily on retention. Adversely, turnover was linked …

'Golden Spike': Examining Atlanta United Fc Communications During The Launch Of The Team, Maria Tsyruleva

USF Tampa Graduate Theses and Dissertations

Atlanta United FC is a unique example of a U.S. soccer club that had set a record in the number of season tickets sold even before the team played its first game in Major League Soccer (MLS). This research constitutes a thematic analysis of the press releases created by Atlanta United during the period between the launch of the club in April 2014 through its first official game in MLS in March 2017, examining what communication strategies Atlanta United adopted as well as what brand attributes the team communicated to its audience, and how the organization did that.

The study …

Ua12/2/1 Fit 2020, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding fitness, includes articles:

• Dees, Marshall. Nostalgic Fun for the Child in You
• Rock Steady, Rock Strong – Boxing
• Dowell, Macie. Red Towel Workouts
• Bowling Green Course Welcomes New Golfers – Bowling Green Parks & Recreation
• Get Out, Get Fit – Parks
• Gym Jams

Ua19/16/1 2020-21 Wku Hilltopper Basketball Preseason Prospectus, Wku Athletic Media Relations

WKU Administration Documents

2020-21 preview of the WKU men's basketball team.

Serena, Inc.: Using Instagram To Build Brand Equity After A Crisis, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Serena Williams is one of the most successful athletes of all time. In addition to dominating the professional tennis circuit for decades, she has also built a massive business empire while becoming a first-time mother and wife. During this time of transition, Williams experienced a significant crisis moment during the 2018 US Open. Williams did not publicly acknowledge or apologise for the crisis and instead focused on a new sense of direction after living through the experience, much of which is documented and promoted on her Instagram account. This exploratory case study focuses on Serena Williams’s use of Instagram as …

Ua12/2/1 College Heights Herald, Vol. 96, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Rash, Liza. Math Department Head Makes a Shocking Model Regarding Potential Campus COVID-19 Death Rate
• Bertucci, Leo. WKU Introduces COVID-19 Testing to Campus Community
• Marshall, Olivia. How Students Can Navigate Campus Facilities This Semester
• Bunton, Gabrielle. Campus Organizations Prepare to Engage Students Amid COVID Restrictions
• Deppen, Laurel. On-campus Students Who Contract COVID to be Moved to New Location to Quarantine
• Stack, Madalyn. Editorial Cartoon re: Social Distancing
• College of Health & Human Services Should Have Been More Involved in Restart Committee
• Deppen, Laurel. From the …

Relationship Marketing And Intercollegiate Sport Promotion, Alison Fridley

Graduate Theses and Dissertations

The first article, a case study on a NCAA Division I Power Five university in the southeastern United States, employed a case study framework, explored target markets and exposure techniques through both the planned behavior theory and social identity theory theoretical lenses. This study aimed to better understand how university students and booster club members identify as a social group. The data emerged into four distinct themes, including communication, social interaction, connection, and hospitality. The findings suggested booster club members are primary fans and help the team generate fan interest. The importance of sociability was clear and the implications for …

Ua3/10 Big Red Restart, Wku President's Office - Caboni

WKU Administration Documents

Report regarding reopening procedures for WKU after COVID-19 shutdown.

An Exploration Of Student Athletes Perception On The Athletic Trainer/Coach Relationship, Nikki Owens

Masters Theses, 2020-current

The goal of this study was to explore how the athletic trainer and coach relationship impacts the social support provided to Division I intercollegiate student—athletes. Through a qualitative-case study design, eleven participants were recruited and interviewed for the study. Criterion for inclusion included all NCAA sports at the university. This included males and females in various years of school and sport. After the completion of data analysis, four main themes were developed. These themes included social support, positive impact, negative impact, and unforeseen findings. Seven of the eleven student—athletes reported feeling that there was a direct relationship between the athletic …

A Phenomenological Approach On Communication Experiences Between Strength And Conditioning Coaches And Head Sport Coaches, Benjamin Charles

Leadership Education Capstones

This study investigates communication experiences between Strength and Conditioning Coaches and Head Sport Coaches using a phenomenological approach. Sixteen Strength and Conditioning Coaches were surveyed, via Qualtrics, to obtain basic demographics and answer open-ended questions to understand communication experiences and strategies Strength and Conditioning Coaches use to have effective relationships, teamwork, and athletic performance with Head Sport Coaches. Participants were required to be currently working for a DI-DIII 4-year University in the United States, have at least 1-year of Strength and Conditioning experience, an accredit certification related to training athletes at the college level, and be at least 21 years …

Social Media As A Personal Branding Tool: A Qualitative Study Of Student-Athletes’ Perceptions And Behaviors, Jin Park, Antonio Williams, Sungwook Son

Journal of Athlete Development and Experience

While previous research focused on social media and student-athletes, there is a lack of knowledge about positive functions of social media use for student-athletes, especially personal branding purposes. Thus, this study aimed to explore how student-athletes perceive and use social media for personal branding purposes. A total of 11 student-athletes at a Division I university participated in semi-structured interviews. Considering the exploratory nature of the study, a qualitative inquiry and a phenomenology approach were employed to grasp an overall understanding of student-athletes’ personal branding via social media. The self-presentation theory was adopted to help understand student-athletes’ use of social media. …

Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick

Atlantic Marketing Association Proceedings

No abstract provided.

Adding Insult To Rivalry: Exploring The Discord Communicated Between Rivals, Jennifer L. Harker, Jonathan A. Jensen

Faculty & Staff Scholarship

Purpose – The purpose of this research is to extend current knowledge regarding rivalry communication among sport consumers to better understand how rivals behave with one another when they communicate.

Design/methodology/approach – This national survey of US sport consumers used a novel approach to explore whether and with whom rivals discuss National Football League (NFL) game outcomes. The survey captured both uniplex and multiplex data by asking respondents to name rival discussants with whom they had recently interacted, and the fan behaviors they exchanged with those named rival discussants.

Findings – Through use of this novel data collection approach, new …

Prospectus, January 23, 2020, Parkland College, Kerry Lippold Jr., Erin Morrison, Michelle Barnhart, Mason Gentry

Prospectus 2020

GOUGH NAMED HEAD COACH, Clean Energy Act Proposed, Why the Tension Between Iran and US?, Faculty Spare Time for Bowling, Meet the Staff: Scott Landells, Black Queens Rock Event Feb. 3, Parkland Basketball Crushes Malcom X

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU volleyball team in 2020.

Ua19/16/1 Wku Lady Topper Basketball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2020-21 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1 Wku Hilltopper Basketball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2020-21 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1/5 Lady Topper Golf 2019-20 Season Statistics, Wku Athlteic Media Guide

WKU Administration Documents

Statistical analysis of the 2019-20 women's golf team season.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletic press releases for 2020.

Ua19/16/1/1 Hilltopper Baseball 2020 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2020 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1/5 Hilltopper Golf 2019-20 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2019-20 men's golf team season.

Covid-19 In Indigenous Communities: Five Protective Factors Of “Exercising” Sovereignty, Kelsey Leonard, Natalie Welch, Alisse Ali-Joseph

Faculty Publications

Indigenous Peoples have an inherent responsibility and right to “exercising” sovereignty - the practice of sport and physical activity in performance of our cultural, political, and spiritual citizenship (Ali-Joseph 2018). During the COVID-19 pandemic, access to and equity (inequity) in sport and physical activity has been felt (physically, spiritually, politically) within Indigenous communities. We implement an abundance-based Indigenous approach to understanding Indigenous Peoples’ responses to the coronavirus pandemic through sport and its far-reaching ramifications in Indian Country. In response to the COVID-19 pandemic we have seen Indigenous Peoples utilize social media such as Facebook and TikTok to reimagine Indigenous sport …

Strategies To Mitigate Negative Social Media Communications In Collegiate Athletics, Jennifer A. Parks

Walden Dissertations and Doctoral Studies

Harmful social media communications in collegiate athletics are challenging, compelling athletic administrators to implement strategies to mitigate costly damage to the university. Grounded in framing theory, the purpose of this qualitative multiple case study was to explore strategies some collegiate athletic administrators use to mitigate negative social media communications by their student-athletes and coaches that may cause problems resulting in reputational damage to the brand, negative publicity, financial loss, sanctions, and fines for the university or college. Participants were 4 collegiate athletic administrators located in the southeastern United States, who had a social media policy and strategies to successfully mitigate …

The Level Of Creative Thinking Of Stem-Oriented Middle And High School Children Associated With The Level Of Self-Motivated Play And Success Within A Builder Game And Engagement In Builder Gaming Communities' Social Media Culture, John Aedo

Electronic Theses and Dissertations, 2020-2023

Literature indicates that the United States has fallen behind other countries in the world in terms of creativity. At the same, children's self-motivated gaming and involvement in gaming communities have grown as a major pass time. The literature is inconsistent on the relationship between games and creativity with some indicating benefit while others indicate harm. Might the observed level of creative thinking among children be associated with the level of a priori self-motivated engagement with creative games and associated social media? Given the wide spectrum of the kinds of games, this research considers the "builder" (e.g. Minecraft) genre and related …

Relationship Between Online Video Game Influencer’S Credibility And Purchase Intention, Aniwat Sankosik

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this study is to exterminate the relationship between video game online influencer’s credibility and purchase intention on video game products. By using video game online influencers to measure how their credibility can have a positive effect on likelihood to purchase video game products. The study used source credibility concept as framework to measure the effectiveness of influencer credibility. Source credibility concept is consisting of three dimension which are attractiveness, trustworthiness, and expertise. The study has selected a Youtuber named Pewdiepie also known as Felix Kjellberg and examine how his viewers perceived his credibility. This study has the …

Lindenwood Digest, December 6, 2019, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Ua12/2/1 Grad Guide, Wku Student Affairs

WKU Administration Documents

Special graduation magazine issue of the College Heights Herald includes articles:

• Robb, Hayley. Dear Fall 2019 Graduates
• Graduation Weekend Schedule
• College of Education & Behavioral Sciences Graduates
• Norvell, Abbey & Ryan Goodlett. Topping Off the College Years – Mortarboards
• Gordon Ford College of Business Graduates
• College of Health & Human Services Graduates
• Benningfield, Chloe. Graduate Christmas List
• Ogden College of Science & Engineering Graduates
• Norvell, Abbey. Picking the Perfect Pair – Shoes
• Potter College of Arts & Letters Graduates
• Brandt, Jess. What Kind of Co-Worker Are You?

A Research On Esports Users’ Motives And Satisfaction In China The Case Of League Of Legends, Qianyin Sun

USF Tampa Graduate Theses and Dissertations

This research mainly explores the motives and satisfaction of Chinese eSports users. Due to the changing role of eSports in China this year, the attitude of Chinese society towards eSports has changed from depreciation to praise, and the identity of belonging sense of game players has become one of the motives for them to continue playing League of Legends (LOL). In addition, as a milestone in eSports field, the playability of LOL itself and its pastime and social functions as a mass media will affect the motives and satisfaction of players. This survey used online survey to investigate the satisfaction …

Back To Beijing: The Future Of The Olympic Games, Jennifer Maynard

Marriott Student Review

Just four years ago, the IOC made an unprecedented decision to award Beijing with the 2022 Winter Olympic Games bid, making China the first Asian country ever to host both the Summer and Winter Games. What’s more, prior to this second visit to China, the Olympics will have been held in Pyeongchang (2018) and Tokyo (2020). At the same time that this national superpower has the opportunity to capitalize once again on the all eyes-on-China phenomenon, the IOC has the chance to truly go global.