Digital Commons Network^™

Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …

Advr 3310: Branding And Strategic Media (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.

Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.

Jrsm 3900: Visual Media (Syllabus), Ashley Perks

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.

Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.

Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …

Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.

Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.

The Queer Performance, Owen Coldsnow

Williams Honors College, Honors Research Projects

For my project, I decided to make a documentary focusing on the experiences of queer, University of Akron students appropriately called, “The Queer Performance.” As a member of the LGBTQ+ community myself, it was particularly important to me to document the unique challenges that queer students have to face. One specific challenge that rings true for me is putting on many different personas in different situations, and I wanted to see how this compared and contrasted with other members of the community. According to Goffman’s Dramaturgical Theory, everyone puts on an act when they are around people, but each of …

The Mental Health Issue (2023), University Of Montana--Missoula. School Of Journalism

Byline

'It Just Happens Here': In a perfect storm of risk factors, Montanans grapple with barriers to mental health care -- The Other End of the Line: Crisis line workers meet struggle with empathy -- 'The Most Eloquent Prayer': How the Chippewa Cree are fighting a suicide crisis on Rocky Boy's Reservation -- Their Own Remedy: Veterans navigate a lack of mental health resources -- Embracing Forest Bathing: Through meditation, guidance and science, locals are centering nature in their healing -- Tripping for Treatment: At the fringes of care options, some Montanans find hope through psychedelics -- The Montana State Hospital: …

Journal Of Communication Pedagogy, Complete Volume, 2023

Journal of Communication Pedagogy

No abstract provided.

Not A Do-Or-Die Affair: Freelance Journalists In Nigeria And Ethical Dilemmas, Tolulope O. Olasoji

Graduate Theses, Dissertations, and Problem Reports (ETD)

This study explores the ethical dilemmas Nigerian freelance journalists face and their implications for their work. It will use in-depth interviews with select freelance journalists. Several studies have established that ethical concerns are rife in—and indeed the bane of—journalism in Nigeria. However, these pieces of research reflect the reality across conventional newsrooms, where, ideally, there is some organizational structure and support. No scholarly attention has been given to freelance journalists, otherwise known as entrepreneurial journalists, due to their autonomous nature, to understand the ethical dilemmas they may be entangled in primarily. This study seeks to address this gap in research. …

The Truth-Default, Diagnostic Utility, And The Value Of Contextual Knowledge In Deceptive Interactions, Heath A. Howard

Graduate Theses, Dissertations, and Problem Reports (ETD)

This dissertation describes and reports an experimental study examining the predictions of truth-default theory (TDT). TDT is an expansive, modular theory of deception detection which explains the processes by which people abandon the truth-default state and navigate judgments of message veracity in conversations. The first goal of this study was to test TDT’s seventh proposition, which explains how communicators abandon the truth-default state through trigger events (i.e., actions which prompt communicators to be uncertain about the accuracy of the message) such as decreased sender believability and message coherence. The second goal of this study was to test the predictions of …

Depersonalizing Troubles In Institutional Interaction: Routinizing In Parent-Teacher Conferences, Danielle M. Pillet-Shore

Faculty Publications

This article advances our understanding of institutional interaction by showing when and how it can be advantageous for professionals to treat addressed-recipients as non-unique. Examining how teachers talk about children-as-students during parent-teacher conferences, this investigation illuminates several specific interactional methods that teachers use to depersonalize the focal student’s trouble, delineating as among these the novel practice of “routinizing”—citing firsthand experience with other similar cases. Analysis demonstrates how teachers use routinizing to enact their expertise, both responsively as a vehicle for attenuating and credentialing their advice-giving to parents/caregivers, and proactively to preempt parent/caregiver resistance to their student-assessments/evaluations. This research …

What Gives? Leveraging Marketing Knowledge To Increase Consumers’ Charitable Giving, Caitlin Michael

Graduate Theses, Dissertations, and Problem Reports (ETD)

Marketing plays a central role in nonprofit organizations that compete for the donations of individual consumers to achieve their respective missions. To this end, marketing researchers and practitioners have devoted much attention to the antecedents of charitable giving and ways in which solicitations may be made more effective and efficient. This gives rise to the questions: “What has the field learned?” and, relatedly, “What novel effects have not yet been explored?” Within this dissertation, three essays address these questions through the use of multiple methodologies.

The first essay seeks to outline what the marketing field has learned about consumers’ charitable …

Social Comparison Theory: The Effects Athletic Influencers Have On An Appalachian Generation Z Men Audience, Aaron David Dickens

Graduate Theses, Dissertations, and Problem Reports (ETD)

Many studies have highlighted how social comparison can influence self-efficacy for exercise, body dissatisfaction, and motivation to exercise, especially on social media; in addition, several studies have supported how attitude toward exercise and confidence toward exercise correlate with one another. However, these dependent variables have not been examined in the context of Generation Z men in Appalachia. Despite the lack of literature on this demographic, it is important to study Generation Z Appalachian men because of the frequent health problems this demographic faces, such as obesity. Therefore, this pretest-posttest between-subjects lab experiment investigated how an athletic influencer on social media …

Exploring The Impact Of Pediatric Short Bowel Syndrome On Parent Well‐Being Using A Disease‐Specific Pilot Survey, Marie L. Neumann, Jessica Y. Allen, Amy Ladner, Swapna Kakani, Meaghann S. Weaver, David F. Mercer

Department of Communication Studies: Faculty Publications

Background: Children with short bowel syndrome (SBS) have complex care needs, most of which are met in the home by family caregivers who may experience a range of stressors unique to this experience. Prior research suggests that parents of children with SBS have poorer health‐related quality of life than peers parenting children without health needs, but the mechanisms shaping parent outcomes are understudied.

Methods: A pilot survey was developed using a community‐driven research design to measure the impact of disease‐specific items on parent‐perceived well‐being. The cross‐sectional survey, which included both closed‐ended and open‐ended items, was distributed to a …

Learning Outcomes And Learner Satisfaction: The Mediating Roles Of Self-Regulated Learning And Dialogues, Sean Eom, Nicholas Jeremy Ashill

Journal of International Technology and Information Management

The interdependent learning process is regarded as a crucial part of e-learning success, but it has been largely ignored in e-learning empirical research. Grounded in constructivist and social constructivist theory, we present and test an e-learning success model consisting of eight e-learning critical success factors (CSF) derived from constructivist and social constructivist models. Three hundred seventy-two on-line students from a Midwestern university in the United States participated in the survey. The data collected from the survey was used to examine the partial least squares structural equation model. The results highlight the importance of self-regulated learning and dialogical processes to explain …

Acceptance Of Interoperable Electronic Health Record (Ehrs) Systems: A Tanzanian E-Health Perspective, Emmanuel Mbwambo, Herman Mandari

Journal of International Technology and Information Management

The study assessed factors that influence the acceptance of interoperable electronic Health Records (EHRs) Systems in Tanzania Public Hospitals. The study applied a hybrid model that combined the Technology Acceptance Model (TAM) and Technology-Organization-Environment (TOE). Snowball sampling technique was applied and a total of 340 questionnaires were distributed to selected clinics, polyclinics and hospitals, of which 261 (77%) received questionnaires were considered to be valid and reliable for subsequent data analysis. IBM SPSS software version 27.0 was employed for data analysis. Findings indicated that relative advantage, compatibility, management support, organizational competency, training and education, perceived ease of use, perceived usefulness, …

Analysis Of The Impact Of Vaccinations On Pandemic Metrics In The New York Metropolitan Area, Oredola A. Soluade, Heechang Shin, Robert Richardson

Journal of International Technology and Information Management

This study evaluates the relationship between pandemic cases and vaccination usage, ICU bed utilization, hospitalizations, and deaths in the New York City metropolitan area. The study includes variables for the lockdown period and confirmed infections. The evaluation addresses three periods: (1) before vaccinations, (2) after vaccinations, and (3) the lockdown period. In addition, the number of vaccines per day for the manufacturers (Pfizer, Moderna, and Johnson & Johnson) are included in the study. Comparisons with New Jersey and Connecticut are used to validate that New York statistics are consistent with other states. The results provide a general model of the …

Novice Advanced Practice Nurses And The Delivery Of Unsatisfactory Health News, Jenny F. Schulte

Graduate Research Projects

No abstract provided.

“My Ob/Gyn Has The Worst Bedside Manner…” A Qualitative Analysis Of Patient-Provider Communication And Mental Health Outcomes Of Women In Rural Georgia, Tobi F. Oloyede

College of Graduate Studies: Theses & Dissertations

Despite technological advances in medicine and public health innovations, maternal mortality in the United States remains significantly higher than in other developed countries. Specifically, Georgia ranks as the second worst place to give birth in the country. Maternal mental health conditions are common, manageable complications that can happen at any point during pregnancy, childbirth, or in the first year following delivery, with 1 in 5 women affected. Unfortunately, 75% of women who experience MMH symptoms are left untreated.

This study focuses on patient-provider communication through the birthing experiences of women who have been pregnant in Georgia to examine how their …

An Arbitrary Aesthetic: Cultural Reproduction And Hegemonic Canonical Formations In The Western Theatrical Academy, Sim C. Rivers

Theses and Dissertations

Theatre as an artistic practice has often been celebrated as an art of and for the people, being a modality that in theory the common person has access to learn, explore and experience. In recent years I have become preoccupied with the growing rarification and privileging of this art form, particularly in how it is cognized and taught in the academic world. As such, I set out to investigate the mechanisms at work at levels structural, artistic, and personal that determine how theatre is taught and understood within the western academy.

This thesis seeks to examine and unpack the perceived …

Sport Celebrities’ Covid-19 Prevention On Social Media: The Effect Of Credibility, Social Distance, Identification, And Message’S Power Style On Health Behavioral Intentions, Kyu-Soo Chung, Chad Goebert

Faculty Articles

During the COVID-19 outbreak, there emerged on social media an active cohort of sport celebrities, promoting through their messages virus-prevention behaviors. The study tested how people’s intentions to adopt COVID-19 prevention practices were affected by their perceived credibility of sport celebrities, perceived social distance of sport celebrities, and identification with sport celebrities. The study also tested how the message’s power style moderated those relations. The researchers selected four sport celebrities who were active on social media and applied powerful and powerless linguistic styles in developing their social media messages. College students (N = 284) were randomly exposed to one of …

The Toolkit For Social Support And Social Anxiety: S*A*S*S*, Cynthia E. Kmety

Masters Theses

The purpose of this study was to create a toolkit for social support and social anxiety using the Communal Coping method. There was background research conducted on social anxiety and social support, COVID impact, Communal Coping, and resilience and skill building. Before constructing the toolkit, a survey was conducted with 29 Eastern Illinois University students to measure their assessment of their social anxiety and social support. The results of this survey found that students have a need for social support and are affected by their anxiety. Once the toolkit: the workbook and the facilitator’s manual, were completed, a pilot class …

Distinctly Average: Analysis Of The Musician Celebrity's Persona Shift, Cole J. Belcher

Masters Theses

Shifting genres is not an entirely new concept for any celebrity, however, it is something that can severely impact the connection that they share with their audience members who have formed parasocial relationships with them. This study which focuses on the uses and gratifications within the parasocial connection between audience members and musician celebrities sought out to better understand how negotiations are conducted when expectations placed on the relationship are violated during a shift in celebrity persona. During this time, there are competing ideologies at play which determine whether or not this change in the foundations of the relationship will …

U.S Fans’ Identification With La Liga Teams, Pilar Barrio Sánchez

Masters Theses

This study explores LaLiga fandom in the U.S. by examining fan identification, loyalty, and commitment to their favorite LaLiga team. Moreover, the study explored the reasons why fans first choose their favorite team to support as well as their motives to watch or attend soccer games. To do so, a mixed method approach was used in which participants from LaLiga teams around the U.S. were asked to complete a survey questionnaire and participate in an in-depth interview. Based on the findings, the discussion identifies key strategic considerations and needs of future research for LaLiga to better adjust its communication strategies …

Personal Branding, Reality Television, And Social Media: How Former Big Brother Contestants Create, Maintain, And Alter Their Public Image, Justin L. Richards

Masters Theses

This study interrogated how these theories were potentially used, or aspects of the theories used to create, alter, or maintain, the contestant’s personal brands on two social media platforms. Informed by previous literature on personal branding and impression management, 1,021 pieces of social media communication were analyzed, 499 pieces of communication from Taylor Hale, and 522 pieces of communication from Paulie Calafiore. This study determined that there were up to five different patterns on the kind of content produced that still qualified under these theories for Taylor Hale, and up to four different patterns for Paulie Calafiore. Some patterns appeared …

Aadej Comm 9 1 2023

AADEJ - The Communicator

The Communicator is the official journal of the American Association of Dental Editors and Journalists (AADEJ). It is published quarterly, distributed digitally via email to members, and posted on the Association's website, AADEJ.org. Each issue includes regular updates from the editorial team and AADEJ board, as well as feature articles on current issues in the field.

Aadej Comm 9 3 2023

AADEJ - The Communicator

The Communicator is the official journal of the American Association of Dental Editors and Journalists (AADEJ). It is published quarterly, distributed digitally via email to members, and posted on the Association's website, AADEJ.org. Each issue includes regular updates from the editorial team and AADEJ board, as well as feature articles on current issues in the field.