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Speaking To The Head And The Heart: Prioritizing Empathetic Communication In The Post-Covid Workplace, Kevin T. Caffrey Jan 2023

Speaking To The Head And The Heart: Prioritizing Empathetic Communication In The Post-Covid Workplace, Kevin T. Caffrey

Administrative / Professional Faculty Articles

As of August 2022, COVID-19 continues to affect our daily lives in physical, psychological, and financial ways. Many vulnerable individuals are struggling to adapt to returning to work and as a result, employee morale is at risk. In times of crises, empathy is needed in the workplace to support one another, but many leaders and employees may not have a firm grasp of the concept. This article seeks to define empathetic communication and explore the need for prioritizing empathy amid the current post-COVID-19 workplace. Through a literature review of empathy, psychological safety in the workplace, and crisis leadership, the author …

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Paper Gowns, Cold Hands, Or Something Else? Black Women's Barriers To Gynecologic Screening, Nadia Ayesha Sesay Jan 2023

Paper Gowns, Cold Hands, Or Something Else? Black Women's Barriers To Gynecologic Screening, Nadia Ayesha Sesay

Theses and Dissertations--Communication

Cervical cancer mortality burden is carried disproportionately by African American women. Early indicators of cervical cancer are identified through prevention screening, a procedure typically performed by a gynecologist. Ideally, the patient group with the most severe mortality would likewise be the group with the most robust communication exchange with their physician to prevent cervical cancer incidence. However, a slew of factors contributes to continued mortalities among Black women. This study uses semi-structured interviews (n=10) and the health belief model to examine one barrier to Black women’s prosocial behaviors regarding routine gynecologic care—awkwardness, which here is conceptualized as social anxiety. The …

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Cold Calling In The Classroom: Exploring Student Perceptions Of Instructor Communication Using The Face Negotiation Theory, Cynthia Chinazo Nnagboro Jan 2023

Cold Calling In The Classroom: Exploring Student Perceptions Of Instructor Communication Using The Face Negotiation Theory, Cynthia Chinazo Nnagboro

Theses and Dissertations--Communication

Using face negotiation theory (Ting-Toomey, 1988) as a theoretical framework, this dissertation sought to determine students’ perceptions of instructor communication during classroom discussions where instructors use cold calling tactics. According to FNT, students perceived that self-construal determines their face concern as either self, other/mutual face. Therefore, an instructor must determine the best facework strategies to prevent face loss during classroom discussions to maintain optimal student outcomes in communication satisfaction and motivation to participate. This was accomplished by using 8 hypothetical vignettes, a pilot test and an experiment that measured face threat, face support, student communication satisfaction and motivation, intention to …

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The Influence Of Instructor Immediacy Beyond The Classroom: An Experimental Investigation Of Relational Messages During Office Hours, Adam Tristan Jan 2023

The Influence Of Instructor Immediacy Beyond The Classroom: An Experimental Investigation Of Relational Messages During Office Hours, Adam Tristan

Theses and Dissertations--Communication

This dissertation examines instructor relational messages during office hours. Office hours are one of the few pedological tools where instructors can engage with their students outside the classroom. Office hours, in general, are widely adopted at many US higher education institutions, yet the context is under-researched and, thus, worthy of exploration. According to rhetorical and relational goals theory (Mottet et al., 2006), some students prefer building relationships with their instructors; others prefer task-focused interactions. To acknowledge the students' relational needs while also addressing students’ academic concerns, instructors could employ instructor immediacy behaviors to achieve simultaneous goals. A 2 x 2 …

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‘It’S Like Flipping A Switch’: Understanding The Challenges, Expectations, And Identity Of High School Wrestlers, Aubree Herman Jan 2023

‘It’S Like Flipping A Switch’: Understanding The Challenges, Expectations, And Identity Of High School Wrestlers, Aubree Herman

Theses and Dissertations--Communication

This study aims to understand the challenges and expectations of high school wrestlers, and how they are managing their social identities within the parameters of the sport. The rise of female wrestlers within the last decade and the hegemonic masculine roots of the sport show how imperative it is that research shed light into the unique experiences of high school wrestlers. Social identity theory was used as a theoretical framework and participants answered interview questions that discussed the three components of their social identity (i.e., cognitive, affective, and evaluative). They also identified challenges that they faced, the kind of expectations …

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The Problematics Of Gender For Aviation Emergency Communication During An Inflight Emergency: A Case Study, Angela Cora Garcia Jan 2023

The Problematics Of Gender For Aviation Emergency Communication During An Inflight Emergency: A Case Study, Angela Cora Garcia

Natural & Applied Sciences Faculty Publications

Due to the rarity of female pilots, aviation communication is typically conducted in a single-gender environment. The role of gender in interactions during inflight emergencies has not yet been adequately explored. This single case analysis uses a qualitative approach based on conversation analytic transcripts to investigate how gender may be relevant either explicitly or implicitly in radio trans-missions between flight crew and Air Traffic Control (ATC) personnel, as well as internal ATC phone interactions as participants work to handle an inflight emergency. This incident involved a female pilot and a male copilot, thus providing a naturally occurring rare event to …

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Wooing “Willing Dupes”: The Bush Administration’S Use Of Emotional Language In The Drive Toward War With Iraq, Michael F. Russo Jan 2023

Wooing “Willing Dupes”: The Bush Administration’S Use Of Emotional Language In The Drive Toward War With Iraq, Michael F. Russo

Faculty Publications

The publicly available texts of the George W. Bush administration from September 11, 2001, to March 19, 2003, as presented in The Public Papers of the Presidents of the United States, were analyzed for word frequency and the words themselves analyzed for emotional weight using the NRC Emotion Intensity Lexicon. Transcripts of six television news agencies (ABC, CBS, NBC, CNN, FOX, and PBS) were also analyzed for word frequency to determine the extent to which these agencies may have repeated and consequently amplified the rhetoric of the administration. Public opinion polling for this same period was examined in an …

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“They Hurt Me Pauley:” Applying Queer Performance Theory Within L.B. Hamilton’S Play A Midnight Clear To Understand Gendered Violence And Prejudice Against Feminine Msm, Skyllar M. Schoening Jan 2023

“They Hurt Me Pauley:” Applying Queer Performance Theory Within L.B. Hamilton’S Play A Midnight Clear To Understand Gendered Violence And Prejudice Against Feminine Msm, Skyllar M. Schoening

Schultz-Werth Award Papers

This essay uses the theoretical lens of queer performance theory to analyze L.B. Hamilton’s play, A Midnight Clear, to increase awareness of gendered violence and prejudice against feminine men-seeking-men (MSM). I first contextualize existing literature about sexual assault and the limited research about feminine men regarding sexual violence and assault. Then, I examine the components of queer performance theory, positing a metaphorical equation of combining both queer theory and performance theory to further understand the roots of queer performance theory. In this section, I also suggest the importance of representation and identity within a dramaturgical and theatrical-based lens from both …

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The Influence Of Peyton Manning’S Christian Masculinity, Jacob Edwards Jan 2023

The Influence Of Peyton Manning’S Christian Masculinity, Jacob Edwards

Schultz-Werth Award Papers

Have you ever had a role model or favorite athlete? I had a few, Peyton Manning was and still is my favorite. My favorite team has always been the Indianapolis Colts and that is the team Peyton Manning played for. Growing up I collected a variety of trading cards. I have a couple of Peyton Manning’s rookie cards and even one of his jersey cards. I remember getting those and being pretty fired up when I got them. I admired his attitude toward the sport as it always seemed like he was trying to make a positive impact, work hard, …

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External Funding Bulletin, January - June 2023, Uno Office Of Research And Creative Activity Jan 2023

External Funding Bulletin, January - June 2023, Uno Office Of Research And Creative Activity

Sponsored Programs Bulletins

No abstract provided.

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Exploring Parents' Knowledge Of Dark Design And Its Impact On Children's Digital Well-Being, Claire Bessant, Luei Lin Ong, Laurel Aynne Cook, Mariea Grubbs Hoy, Beatriz Pereira, Alexa Fox, Emma Nottingham, Stacey Steinberg, Pingping Gan Jan 2023

Exploring Parents' Knowledge Of Dark Design And Its Impact On Children's Digital Well-Being, Claire Bessant, Luei Lin Ong, Laurel Aynne Cook, Mariea Grubbs Hoy, Beatriz Pereira, Alexa Fox, Emma Nottingham, Stacey Steinberg, Pingping Gan

UF Law Faculty Publications

Dark design (also known as deceptive design; Colin et al., 2018 and dark patterns; Mathur et al., 2019) is evidenced by “a user interface carefully crafted to trick users into doing things they might not otherwise do” (Brignull, 2022; page 1). Much dark design is constructed with monetization as the primary goal- even in spaces without ecommerce design (e.g., free-to-play apps representing >95% of all mobile apps; Fitton et al. 2021). Many recent dark design strategies are also oriented towards collecting user information. Concerns about children’s vulnerability to inappropriate online marketing and economic fraud, and the impact of organisational data …

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The Negative Impact Of Social Media's Algorithms On Society, Julia S. Tucker Jan 2023

The Negative Impact Of Social Media's Algorithms On Society, Julia S. Tucker

Emerging Writers

The tools utilized by social media, including algorithms and curation of media feeds, contribute to media phenomenon such as filter bubbles and confirmation biases. These agents transfer from the digital world to the real world, negatively affecting our society, and changing our behaviors. Some examples include political polarization, imposter syndrome, and extremism. These attributes of social media also promote the spread of mis and dis- information, which can negatively impact our social and personal health.

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Improving Spiritual Care Competency Among Intensive Care Unit Nurses: Promoting Holistic Patient Care Towards End-Of-Life, Joanne Nguyen, Dana Bagis Jan 2023

Improving Spiritual Care Competency Among Intensive Care Unit Nurses: Promoting Holistic Patient Care Towards End-Of-Life, Joanne Nguyen, Dana Bagis

Nursing | Student Research Posters

Intensive care unit (ICU) nurses play a crucial role in providing physiological stabilizing care in a dynamic and fast-paced environment, often marked by constant changes and variability in complex patients. Despite their specialization, the aspect of spiritual care tends to be overlooked, particularly in the context of end-of-life care. This is significant because previous studies have shown that a lack of spiritual care leads to poorer health outcomes, decreased coping, increased depression, and diminished quality of life for patients. This research proposal aims to investigate the spiritual care competency among ICU nurses who partake in spiritual care based training, with …

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Infusing Theology In Changemaking Curricula: Engaging Justice Natives With Christian Social Thought, Jonathan Bowman Phd Jan 2023

Infusing Theology In Changemaking Curricula: Engaging Justice Natives With Christian Social Thought, Jonathan Bowman Phd

Communication: Faculty Scholarship

As “justice natives,” today's undergraduate students are motivated to engage directly with the world around them in ways unseen throughout most previous generations. Interestingly, secular humanistic perspectives on changemaking are in keeping with a wide variety of biblical teachings and principles of Christian social thought. At the same time, educators and practitioners can better engage these students to lessen a disconnect that often seems to emerge between social justice causes and the modern church. This paper applies a praxis-based approach, Kingian Theology, the Beatitudes from the gospels, elements of liberation theology, Wesley's thoughts about community engagement, and principles of both …

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Perceptions Of Collegial And Uncollegial Behaviors After A University Consolidation: A Quantitative And Qualitative Analysis Of How Faculty Viewed Members Of Their New Academic Units, Dora E. Saavedra, Jennifer Lemanski, Kristine M. Wirts, Shawn P. Saladin, Joanne Rampersad Jan 2023

Perceptions Of Collegial And Uncollegial Behaviors After A University Consolidation: A Quantitative And Qualitative Analysis Of How Faculty Viewed Members Of Their New Academic Units, Dora E. Saavedra, Jennifer Lemanski, Kristine M. Wirts, Shawn P. Saladin, Joanne Rampersad

Communication Faculty Publications

Much has been written about collegiality in academe, most notably by Cipriano (2011), Buller (2006, 2012), and Cipriano and Buller (2012, 2017), Flaherty (2013). Concomitantly, awareness has increased about instances of abusive supervision (Gere, 2020), incivility (Andersson & Pearson, 1999), microaggressions (Sue & Rivera, 2011) bullying and mobbing (i.e., group bullying) in the workplace and in higher education (Cowan, 2009), Duffy (2009), Lutgen-Sandvik (2006), Lutgen-Sandvik and Tracy (2012), Heeman (2007), Lutgen-Sandvik & McDermott (2011), and Taylor (2012). Instances of incivilities have continued to be a concern as evident in the journal article in Nature titled: “Astronomers victimized colleagues—and put historic …

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Persuasive Attack And Defense Of Campus Free Speech: Implications For The First Amendment, Joseph R. Blaney, Matthew J. Blaney Jan 2023

Persuasive Attack And Defense Of Campus Free Speech: Implications For The First Amendment, Joseph R. Blaney, Matthew J. Blaney

Faculty Publications - Communications

This essay examines controversies and exchanges regarding free speech on college and university campuses in the United States. The authors offer an overview of the general discord about free speech and a review of the most current and relevant jurisprudence. Following this, theories of persuasive attack (Benoit and Dorries, 1996; Legge et al., 2012) and persuasive defense (Benoit, 1995) are used as a lens to characterize the topoi (opportunities for argument) from which attempts to limit or protect campus free speech proceed. Analysis points to future conflicts centered on viewpoint neutrality versus a compelling interest in protecting listeners from potentially …

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Reconstituting Digital Counterpublics In Times Of Crisis: The Case Of The United States And The Republic Of Georgia, Byron B. Craig, Stephen E. Rahko, Nathan Carpenter Jan 2023

Reconstituting Digital Counterpublics In Times Of Crisis: The Case Of The United States And The Republic Of Georgia, Byron B. Craig, Stephen E. Rahko, Nathan Carpenter

Faculty Publications - Communications

Since the advent of social media at the turn of the 21st century, scholars of communication, cultural studies, and media studies have long been invested in the question of the relationship between social media platforms and the discursive formation of counterpublics for social movement mobilization. In this article, we seek to pose a new question for scholarly inquiry: How do citizens leverage the tools of social media platforms to reconstitute counterpublics in times of crisis? Toward this end, we conduct a comparative case study of the way citizens leverage platforms for counterpublic formation in the Republic of Georgia and the …

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Perceptions Of Active Social Media Adults’ Mental Health After Participating Online With Uncivil Political Discourse With Out-Group Members, Bridgette Eastman Jan 2023

Perceptions Of Active Social Media Adults’ Mental Health After Participating Online With Uncivil Political Discourse With Out-Group Members, Bridgette Eastman

Walden Dissertations and Doctoral Studies

Online incivility that occurs in the comment sections of social media sites has become increasingly prevalent. Much of this incivility occurs in the context of political debate. Previous research has indicated that heated political debates online can lead to increased levels of emotional distress and that individuals have the capacity to become addicted to a variety of activities that take place on the internet. Using the theoretical lens of the social identity model of individuation effects, this study explored the impact of online political incivility on the mental health of individuals who engage in this type of behavior. This study …

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Improving Disease Management Among People With Type 2 Diabetes Through Mobile Persuasion: Development And Test Of The Construal Model Of Health-Related Communicative Control, Fatima Barakji Jan 2023

Improving Disease Management Among People With Type 2 Diabetes Through Mobile Persuasion: Development And Test Of The Construal Model Of Health-Related Communicative Control, Fatima Barakji

Wayne State University Dissertations

Many chronic illnesses can be managed by adhering to recommended medical regimens and through the avoidance of unhealthy behaviors, which foregrounds the importance of social control, a construct concerned with restricting/ regulating an existing unhealthy behavior or warning of a future unhealthy behavior (Craddock et al., 2015; Sarason & Sarason, 2001). This dissertation study investigated social control from a communication perspective by developing the concept of health-related communicative control (HRCC), which refers to the reduction, restriction, regulation, or elimination of undesirable health behaviors through persuasive verbal messages. Using this concept along with construal level theory (Trope & Liberman, 2010) from …

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Engineering Emotion Sustainably: Affective Gendered Organizing Of Engineering Identities And Third Space, Patrice M. Buzzanell, Colleen Arendt, Rebecca L. Dohrman, Carla B. Zoltowski, Prashant Rajan Jan 2023

Engineering Emotion Sustainably: Affective Gendered Organizing Of Engineering Identities And Third Space, Patrice M. Buzzanell, Colleen Arendt, Rebecca L. Dohrman, Carla B. Zoltowski, Prashant Rajan

Communication Faculty Publications

The questions of why there are so few women in engineering and how to change engineering cultures to be more inclusive have garnered much social scientific research and considerable funding. Despite numerous findings and interventions, no studies to our knowledge have analyzed how difference is constituted discursively, materially, and affectively in ways that are deeply embedded in engineering occupational and societal cultures. This study takes an affective gendered organizing approach to analyze how affect is constituted through emotions/talk, interactions, and materialities. Using constructivist grounded theory, we explored our interview data of 69 engineers (45 women and 24 men) to find …

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Brand Activism In The Age Of Black Lives Matter Movement, Peter M. Mwencha, Reuben K. Njuguna Jan 2023

Brand Activism In The Age Of Black Lives Matter Movement, Peter M. Mwencha, Reuben K. Njuguna

Atlantic Marketing Journal

This study provides a review of brand activism phenomenon against the background of the Black Lives Matter movement. It is informed by the growing number of activist customers, leaders and corporations that are taking a stand on divisive social and political issues that exists in today’s America. It finds that while socially-conscious consumers respond better to brands that support socio-political causes that they identify with, leaders and corporations should exercise caution when engaging in activism due to its divisiveness as well as the difficulty in aligning a brand’s public stance on an issue and consumers’ beliefs. The study recommends that …

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Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy L. Schauer, Denise Ogden, Doc Ogden Jan 2023

Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy L. Schauer, Denise Ogden, Doc Ogden

Atlantic Marketing Journal

The pandemic came as a blow to retailers that were already under pressure from online competitors that offered low prices and provided the convenience of shopping from home. The media tended to cover the plight and challenges for larger chain stores and big box retailers. However, the small local food providers and retailers also faced challenges and had to manage without the luxury of having dedicated staff and deep pockets with which to navigate through the pandemic. This paper explores the experiences and strategies used by 20 small local value-added food providers and retailers as they navigated the pandemic. Additionally, …

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Identifying The Main Causes For Support Of Crime Control Theater Forms, And Understanding How To Correct The Public’S Perception, Erisjames M. Elliott Jan 2023

Identifying The Main Causes For Support Of Crime Control Theater Forms, And Understanding How To Correct The Public’S Perception, Erisjames M. Elliott

CMC Senior Theses

Much research has been completed on the forms of crime control theater (CCT), and the impact that the existence of CCT laws have on society. Research on CCT laws has shown that they are definitively unsuccessful in providing the safety they were created to provide. This thesis will utilize completed research to explain the main psychological phenomena holding people back from decreasing their support for CCT laws. It will also describe proven methods of correcting misinformation in order to change the perceptions of people who support crime control theater laws, and provide suggestions for how research should be continued.

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The Application Of Interpersonal Concepts To Reframe Instructor Misbehaviors, Jonathan A. Mendoza Jan 2023

The Application Of Interpersonal Concepts To Reframe Instructor Misbehaviors, Jonathan A. Mendoza

All Graduate Theses, Dissertations, and Other Capstone Projects

The research literature surrounding instructor misbehaviors has been largely influenced by two typologies of misbehaviors. Kearney et al. (1991) introduced the first typology of instructor misbehaviors, which included incompetence, offensiveness, and indolence. Goodboy and Myers (2015) later revisited this initial typology, finding additional misbehaviors that reflected changes in the classroom climate, including antagonism and misbehaviors enacted during lectures. Much of the research on instructor misbehaviors utilizes these typologies, using a framework of interpersonal theories as a means of understanding instructor misbehaviors. In my review of the literature, common theories applied included expectancy violations theory, communication privacy management theory, and attribution …

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Public Health Law’S Digital Frontier: Addictive Design, Section 230, And The Freedom Of Speech, Matthew B. Lawrence Jan 2023

Public Health Law’S Digital Frontier: Addictive Design, Section 230, And The Freedom Of Speech, Matthew B. Lawrence

Faculty Articles

This Article argues that, even if courts are unpersuaded by the broadest arguments in favor of a public health approach to regulation of addictive design, they should nonetheless reject the platforms’ efforts to make addictive design a public-health-law-free zone. The public health and internet paradigms can be reconciled as a policy matter because addictive design threatens both public health and innovation online. The public health and internet paradigms can also be reconciled as a legal matter be-cause even strong theories of section 230 and the First Amendment, properly understood, leave states a safe harbor in which to regulate much addictive …

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Private Ownership Of Public Facts: Docudramas, Deals, And Life Story Rights, David Fagundes, Jorge L. Contreras Jan 2023

Private Ownership Of Public Facts: Docudramas, Deals, And Life Story Rights, David Fagundes, Jorge L. Contreras

Faculty Articles

From Elizabeth Taylor to Mike Tyson, celebrities have claimed ownership of their personae. But while the right of publicity and other laws give individuals the right to control commercial exploitation of their images, voices, mannerisms and taglines, the law stops short of recognizing a property interest in the events of their lives. On the contrary, the First Amendment protects producers of expressive works when telling non-defamatory stories about real people. The intuition that exists among celebrities and lay persons alike that individuals own their “life stories” has been fueled by the decades-old Hollywood practice of “acquiring” life story rights from …

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Perspectives On Usability Testing With Iot Devices In Technical Communication Courses, David Wright Jan 2023

Perspectives On Usability Testing With Iot Devices In Technical Communication Courses, David Wright

English and Technical Communication Faculty Research & Creative Works

This Article Offers Perspectives on Adopting Smart Home Technology into Usability Testing for Technical and Professional Communication (TPC) Courses. Usability is a Valued Skill for Technical Communicators. However, Usability Testing Methods Have their Problems as Pedagogical Tools. Internet-Of-Things (IoT) Devices and Smart Home Technology (SHT) May Offer Instructors Tools to overcome Some of Those Problems. This Article Details Advantages and Concerns Associated with using SHT for Curricular Usability Testing.

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I Am An Influencer And I Approve This Message! Examining How Political Social Media Influencers Affect Political Interest, Political Trust, Political Efficacy, And Political Participation, Ben Wasike Jan 2023

I Am An Influencer And I Approve This Message! Examining How Political Social Media Influencers Affect Political Interest, Political Trust, Political Efficacy, And Political Participation, Ben Wasike

Communication Faculty Publications

This study surveyed a random sample of social media users (N = 813) to examine how following political social media influencers (PSMIs) affects political interest and political trust. The study also examined whether political interest and political trust affect internal and external online political efficacy (OPE) and political participation. Structural equation analysis indicated that following a PSMI increased political interest and political trust, with a pronounced effect on political interest. Additionally, political interest boosted both internal and external OPE, while political trust boosted external OPE only. Mediated effects analysis indicated that political interest improved the relationship between following a PSMI …

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บทบาทหนังสือพิมพ์รายวันต่อการนำเสนอเนื้อหาที่ส่งเสริมความร่วมมือระหว่างประเทศสมาชิกประชาคมอาเซียน, ภัทรเวช ฟุ้งเฟื่อง Jan 2023

บทบาทหนังสือพิมพ์รายวันต่อการนำเสนอเนื้อหาที่ส่งเสริมความร่วมมือระหว่างประเทศสมาชิกประชาคมอาเซียน, ภัทรเวช ฟุ้งเฟื่อง

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยนี้มีวัตถุประสงค์เพื่อศึกษาบทบาทของหนังสือพิมพ์รายวันและการทำหน้าที่ของหัวหน้าโต๊ะข่าวต่างประเทศต่อการนำเสนอเนื้อหาที่ส่งเสริมความร่วมมือระหว่างประเทศสมาชิกประชาคมอาเซียน เช่นเดียวกับการศึกษาการรับรู้ของผู้รับสารต่อการนำเสนอเนื้อหาของหนังสือพิมพ์ภายหลังการเปิดประชาคมอาเซียนอย่างเป็นทางการ ระหว่างวันที่ 1 มกราคม 2559 ถึงวันที่ 31 ธันวาคม 2561 ก่อนที่ประเทศไทยจะเป็นประธานหมุนเวียนของอาเซียน การศึกษาครั้งนี้ใช้ระเบียบวิธีการวิจัยเชิงปริมาณร่วมกับการวิจัยเชิงคุณภาพ ได้แก่ การวิเคราะห์เนื้อหาหนังสือพิมพ์รายวันที่มีการนำเสนอเนื้อหาที่ส่งเสริมความร่วมมือระหว่างประเทศสมาชิกประชาคมอาเซียน เพื่อรวบรวมการนำเสนอเนื้อหาที่ถูกนำเสนอในหนังสือพิมพ์ นอกจากนี้ยังมีการสัมภาษณ์เชิงลึก หัวหน้าโต๊ะข่าวต่างประเทศต่อการนำเสนอเนื้อหา และการวิจัยเชิงสำรวจเพื่อศึกษาการรับรู้ของผู้รับสารต่อการนำเสนอเนื้อหาที่ส่งเสริมความร่วมมือระหว่างประเทศสมาชิกประชาคมอาเซียน ผลการศึกษาพบว่า หนังสือพิมพ์แสดงบทบาทในการส่งเสริมความร่วมมือระหว่างประเทศสมาชิกประชาคมอาเซียนผ่านการนำเสนอเนื้อหารายประเทศสมาชิกมากกว่าการนำเสนอเนื้อหาความร่วมมือระหว่างประเทศและเนื้อหาที่เกี่ยวข้องกับประชาคมอาเซียนโดยตรง โดยให้น้ำหนักไปที่ประเด็นด้านสังคมวัฒนธรรมและรายงานสถานการณ์ของประเทศสมาชิกมากกว่า โดยประเทศที่ถูกนำเสนอมากที่สุด ได้แก่ เมียนมา มาเลเซีย อินโดนีเซีย ฟิลิปปินส์ เวียดนาม กัมพูชา ลาว สิงคโปร์ และบรูไนตามลำดับ ส่วนเนื้อหาความร่วมมือระหว่างประเทศพบว่ามีการนำเสนอความร่วมมือระดับทวิภาคีโดยเฉพาะประเด็นความร่วมมือระหว่างประเทศทางด้านสังคมและเศรษฐกิจ สำหรับเนื้อหาที่เกี่ยวกับประชาคมอาเซียนพบว่ามีการนำเสนอเนื้อหาที่เกี่ยวข้องกับประชาคมเศรษฐกิจมากที่สุดเป็นอันดับแรก การทำหน้าที่ของหัวหน้าโต๊ะข่าวต่างประเทศที่พิจารณาเลือกนำเสนอเนื้อหาจากองค์ประกอบด้านผลกระทบที่อาจเกิดขึ้นกับประเทศไทย ความเกี่ยวข้อง ความใกล้ตัว และความสำคัญต่อผู้อ่านมากกว่าการนำเสนอเนื้อหาที่เกี่ยวข้องกับประชาคมอาเซียนที่มีลักษณะอิงเหตุการณ์สำคัญ (event based) มากกว่าอิงประเด็นตามกรอบความร่วมมือของประชาคมอาเซียน ส่วนผู้รับสารมีการรับรู้และความเข้าใจต่อการนำเสนอเนื้อหาที่ส่งเสริมความร่วมมือระหว่างประเทศสมาชิกประชาคมอาเซียนในระดับมาก การรับรู้ต่อประเด็นเกี่ยวกับประเทศสมาชิก และความร่วมมือระหว่างประเทศในประชาคมอาเซียนมีการรับรู้ที่มีความไม่สอดคล้องกับการนำเสนอของหนังสือพิมพ์ ด้านการรับรู้ต่อประชาคมอาเซียนผู้รับสารมีความรู้ความเข้าใจถึงนโยบายและกลไกความร่วมมือทางธุรกิจจองอาเซียนมากกว่าด้านอื่น ๆ

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Correlation Of Motivations To View Facebook Video Advertisements With Willingness To View Future Advertisements, Mokhlisur Rahman Jan 2023

Correlation Of Motivations To View Facebook Video Advertisements With Willingness To View Future Advertisements, Mokhlisur Rahman

Dissertations and Theses

Most people are familiar with the concept of Facebook video ads. Facebook offers enormous features to place in-feed video ads to promote products. An online survey was conducted at the University of South Dakota in Vermillion, South Dakota. The survey looked for user motivations for viewing Facebook video ads. The conceptual framework for this study was chosen as the Uses and Gratifications Theory. Drawing on the UGT, the study uses a previously established and supported scale used in previous uses and gratification studies to measure the correlation among results. All the participants in this study were university students. The study …

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