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Articles 1651 - 1680 of 27328
Full-Text Articles in Entire DC Network
Navigating Crises In Education: A Study Of Communication Strategies In Pk-12 Public School Districts, Darian Byrd
Navigating Crises In Education: A Study Of Communication Strategies In Pk-12 Public School Districts, Darian Byrd
All Dissertations
This study explores the crisis communication strategies utilized by superintendents and communication leaders in PK-12 public school districts, focusing on their structural, human resource, political, and symbolic dimensions. Employing a qualitative, multi-site, multi-case study approach, this research delves into the communication frameworks, practices, and decision-making processes during crises, providing a comprehensive understanding of effective crisis management in educational settings.
The research is anchored in Bolman and Deal’s Four-Frame Model, which offers a multidimensional perspective on organizational analysis. By integrating this theoretical framework, the study examines how different communication strategies align with structural, human resource, political, and symbolic aspects …
News Media Coverage And Framing Of Human Trafficking In The United States, Chloe Junkerman
News Media Coverage And Framing Of Human Trafficking In The United States, Chloe Junkerman
Graduate Theses and Dissertations
This study examines what makes mainstream news media representations of human trafficking cases newsworthy, and how news media choose to frame sensationalized human trafficking stories. While there have been several notable studies examining news media framing of human trafficking as a social issue more generally, prior research has yet to empirically investigate how the news media cover specific human trafficking cases, thus overlooking what types of attributes make cases newsworthy. This is an important gap in research as the types of cases that get covered, or ignored, by news media, and how stories frame various aspects of these crimes, informs …
To Be Framed: Investigating The Influence Of American Media Frames On Gun Control, William C. Chamblee
To Be Framed: Investigating The Influence Of American Media Frames On Gun Control, William C. Chamblee
Graduate Theses and Dissertations
Gun control may be one of the most polarizing political issues facing America today. While there are many factors that contribute to gun control controversy, one may be how it is framed by news organizations. Research suggests that the emergence of partisan news media, differing levels of issue salience, and the public’s increased willingness to selectively expose could widen the gap between both Republicans and Democrats through their opinions on the issue of gun control, causing polarization. Using a survey, this study found that both Republicans and Democrats are likely to selectively expose to partisan media outlets and that a …
Praying To Tiktok, Seeking The Self: How Rhetoric Reveals And Conceals The World’S Most Powerful Guru Of The Postindustrial Age, Samantha L. Gillespie-Hoffman
Praying To Tiktok, Seeking The Self: How Rhetoric Reveals And Conceals The World’S Most Powerful Guru Of The Postindustrial Age, Samantha L. Gillespie-Hoffman
Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–
Imagine a world where the most powerful leader is a wellness guru that runs an elaborate church with millions of followers. The guru is so powerful that everyone believes they can read minds and make ordinary people rich and famous. The guru controls forms of communication, media channels, consumer tastes, and what people eat, drink, say, and even think. What if this guru was not human but actually an algorithm? Does this sound like the plot of a science fiction novel? I argue that this scenario is closer to reality than most will admit. In this project, readers encounter a …
Exploring The Use Of Social Media Among Theme Park Guests: A Uses And Gratification Theory Approach, William J. Henderson
Exploring The Use Of Social Media Among Theme Park Guests: A Uses And Gratification Theory Approach, William J. Henderson
All Dissertations
Theme parks have provided billions of dollars to the local economies of tourist destinations (Blair & Rush, 1998; Warden, 2019). In the digital age, the theme park experience is shared with vast online audiences and so there is a need to understand how theme parks are presented on social media from the guest perspective. Specifically, it is vital to understand the uses and gratifications of social media use and content creation from guests and influencers within a theme park context.
The Uses and Gratifications Theory serves as a foundational theory for this research to understand the psychological gratifications found through …
A Comparative Study Of Hpv Vaccine Acceptability Across Global North And South Countries: Usa And Kenya, Robert Nyaga, Prince Adu Gyamfi
A Comparative Study Of Hpv Vaccine Acceptability Across Global North And South Countries: Usa And Kenya, Robert Nyaga, Prince Adu Gyamfi
Faculty Publications
This study examined the HPV vaccine landscape in Kenya and the USA with
a focus on if differences exist in the perceptions of HPV knowledge, vaccine
attitudes, subjective norms, perceived behavioural control, and vaccine
intention among students across country and gender. It also provides useful
findings that can inform the design of persuasive health messages to promote
the uptake of HPV vaccines among college students in Kenya and the USA.
The study used surveys to recruit 1,033 participants (511 Kenyan and 522 USA
students). The two-way MANOVA analysis revealed that the multivariate
main effects showed no significant differences for gender, …
“We Need To Wake Our World Up”: Collegiate Athletes’ Communicative Constitution Of Activism, Lillian B. Feder, Diane L. Jackson, Sean M. Eddington
“We Need To Wake Our World Up”: Collegiate Athletes’ Communicative Constitution Of Activism, Lillian B. Feder, Diane L. Jackson, Sean M. Eddington
College of Communication Faculty Research and Publications
This study examines National Collegiate Athletic Association (NCAA) Division I athletes’ experiences engaging in activism through the lens of the communicative constitution of organizations. Specifically, we investigated the modalities and approaches collegiate athletes employ in their activism. Findings indicate that collegiate athletes gravitate toward online and offline channels, and fiscal, ideological, and organizational activities as modalities for their activist efforts. We also uncovered that collegiate athletes’ inclination to call-in versus call-out is characterized by their willingness to engage with the recipients of their cause-related messages. This inquiry demonstrates the discursive and material nature of collegiate athlete activism, highlighting the call-in …
Examining The Link Between Information Processing And Preventive Behavior In The Risk Information Seeking And Processing (Risp) Model: A Panel Study, Timothy K.F. Fung, Ho Man Leung, Po Yan Lai, Robert J. Griffin
Examining The Link Between Information Processing And Preventive Behavior In The Risk Information Seeking And Processing (Risp) Model: A Panel Study, Timothy K.F. Fung, Ho Man Leung, Po Yan Lai, Robert J. Griffin
College of Communication Faculty Research and Publications
The RISP model postulates that individuals who process risk information systematically are likely to hold stronger attitudes toward preventive behavior than those who process information heuristically. Therefore, individuals’ attitudes toward risk preventive behavior developed or changed through systematic processing are likely to be more persistent over time than those whose attitudes are based on heuristic processing. To examine this proposition, a two-wave panel study was conducted during the COVID-19 pandemic. The findings support the proposition.
Birds, Bees, And The Babies: Study Of The Influence Of Self-Efficacy On Parent-Child Sex Communication, Cassandra M. Craig
Birds, Bees, And The Babies: Study Of The Influence Of Self-Efficacy On Parent-Child Sex Communication, Cassandra M. Craig
All Graduate Theses and Dissertations, Fall 2023 to Present
Previous studies show that parents tend to be uncomfortable discussing sexual topics with their children, such as menstruation, masturbation, and/or condom use. This study offers a look at the part confidence plays in a parent's intentions to talk to their kids about such topics. The results indicated that the confidence parents feel about discussing sexual topics is not related to how much their own parents talked with them about sex. However, the confidence they feel that could be coming from other models, like social media or peers, is related to how much parents intend to talk with their own children …
Factors Influencing Online Repurchase Intention In Indonesia’S E-Commerce Market: A Structural Equation Modeling Approach, Egia Etha, Pijar Suciati, Ajenk N. Citra
Factors Influencing Online Repurchase Intention In Indonesia’S E-Commerce Market: A Structural Equation Modeling Approach, Egia Etha, Pijar Suciati, Ajenk N. Citra
Jurnal Sosial Humaniora Terapan
The rapid expansion of e-Commerce in Indonesia has revolutionized consumer behavior, shifting preferences from traditional retail to the dynamic world of online shopping. This paradigm shift necessitates a deep understanding of consumer online buying behavior, which unfolds in two critical stages: initial purchase intention and the all-important repurchase intention. The latter is a key determinant of e-Commerce success, reflecting customer loyalty and the overall health of an online business. This research delves into the significant factors driving Indonesian consumers' online repurchase intentions, employing a robust quantitative methodology. A comprehensive survey was conducted with 200 e-commerce shoppers, utilizing both email and …
Suicide And Its Nexus: A Theoretical Reconstruction Of Suicide, Nastiti Soegeng Lestari
Suicide And Its Nexus: A Theoretical Reconstruction Of Suicide, Nastiti Soegeng Lestari
Masyarakat: Jurnal Sosiologi
In Indonesia, suicide research has largely overlooked structural factors at the meso and macro levels, whether as primary causes, contributing factors, or considerations for prevention strategies. The dominance of psychological and psychiatric approaches has marginalized sociological perspectives, limiting a more holistic understanding of suicide. Existing heuristic models primarily frame suicide as a consequence of mental health disorders or economic conditions, reinforcing a dichotomy: one perspective views suicide as a psychological and/or psychiatric phenomenon, while the other treats it as a sociological fact. However, suicide encompasses a far more complex reality that transcends this binary. This study offers a comprehensive theoretical …
The Gender Ideology Of State Ibuism And Women’S Roles In Care Practices At The Rawa Panjang Waste Bank, Bojonggede, Bogor, Marini Purnamasari
The Gender Ideology Of State Ibuism And Women’S Roles In Care Practices At The Rawa Panjang Waste Bank, Bojonggede, Bogor, Marini Purnamasari
Masyarakat: Jurnal Sosiologi
This article examines women's involvement in community-based waste management through the Waste Bank program. It argues that women’s participation in managing waste banks reflects the state’s gender ideology, which reinforces the reproduction of female labor and caregiving roles within society. Applying Suryakusuma’s (2011) concept of state ibuism, this study explores women’s roles in the Waste Bank program in Rawa Panjang, Citayam, Bogor Regency. Employing a qualitative approach, it utilizes methods such as observation, focus group discussions (FGDs), photoelicitation interviews, and in-depth interviews. The findings indicate that the Waste Bank program in Rawa Panjang serves as a contemporary manifestation of state …
Bunuh Diri Dan Untai Problematikanya: Sebuah Rekonstruksi Teoritik Atas Bunuh Diri, Nastiti Soegeng Lestari
Bunuh Diri Dan Untai Problematikanya: Sebuah Rekonstruksi Teoritik Atas Bunuh Diri, Nastiti Soegeng Lestari
Masyarakat: Jurnal Sosiologi
In Indonesia, suicide research has largely overlooked structural factors at the meso and macro levels, whether as primary causes, contributing factors, or considerations for prevention strategies. The dominance of psychological and psychiatric approaches has marginalized sociological perspectives, limiting a more holistic understanding of suicide. Existing heuristic models primarily frame suicide as a consequence of mental health disorders or economic conditions, reinforcing a dichotomy: one perspective views suicide as a psychological and/or psychiatric phenomenon, while the other treats it as a sociological fact. However, suicide encompasses a far more complex reality that transcends this binary. This study offers a comprehensive theoretical …
Increasing Social Entrepreneurship In Digital Media For Individuals With Lupus And Low Vision, Firmansyah Firmansyah, Andalusia Neneng Permatasari, Arba'iyah Satriani, Ratri Rizki Kusumalestari, Septiawan Santana Kurnia
Increasing Social Entrepreneurship In Digital Media For Individuals With Lupus And Low Vision, Firmansyah Firmansyah, Andalusia Neneng Permatasari, Arba'iyah Satriani, Ratri Rizki Kusumalestari, Septiawan Santana Kurnia
ASEAN Journal of Community Engagement
This paper discusses the development of social entrepreneurship empowerment for individuals with lupus and limitations in vision through Asset-Based Community Development (ABCD), defined based on identifying their substantial aspects. After defining the characteristics of conditions of individuals with disadvantaged health, such as lupus and low vision, an ABCD approach is developed. The approach is planned within the framework of business development using digital media, carrying out five key steps—Discovery, Dream, Design, Define, and Destiny. It is argued that the ABCD concept can be effective in the continuity of the empowerment process, particularly in helping individuals with health inequalities. This study …
Social Media For Pr In University: Building Community And Engagement, Ajenk N. Citra, Intan Primadini, Pijar Suciati
Social Media For Pr In University: Building Community And Engagement, Ajenk N. Citra, Intan Primadini, Pijar Suciati
Jurnal Sosial Humaniora Terapan
Public relations and stakeholder engagement at universities have been transformed by social media. According to several studies, colleges are using social media more and more to share information, advertise events, and project a positive image. Some claim, however, that colleges have not fully embraced the participatory features of social media and instead use it as a "spectator sport" for one-way communication. This study aims to analyze how social media helps build community and engagement for public relations purposes in the university. This study uses a qualitative descriptive approach with a case study method. Data are collected through interviews and then …
“How I Dress Is No One’S Business!”: Fashion As A Subversive Language Of Resistance Among Female Christian Celebrities In Ghana, Amanda E. Gyesi
“How I Dress Is No One’S Business!”: Fashion As A Subversive Language Of Resistance Among Female Christian Celebrities In Ghana, Amanda E. Gyesi
Communication ETDs
Influenced by burgeoning literature on feminism and feminist theories, specifically within the African context, I analyze the intersection of religion and celebrity culture among a select group of women in Ghana. Using the African feminist critical discourse analysis, guided by Stuart Hall’s encoding and decoding model, this research examines how female Christian celebrities in Ghana enact resistance, project their agency, and shape their identities through their fashion statements and sartorial choices, hence contributing to the broader discourse on fashion communication among religious women.
Through a critical analysis of Instagram comments and YouTube interview transcripts, I argue that fashion communication among …
Impacts Of Social Media Use On The Wellbeing Of Older Adults : Evidence From China During The Covid-19 Pandemic, Xuying Dong
Impacts Of Social Media Use On The Wellbeing Of Older Adults : Evidence From China During The Covid-19 Pandemic, Xuying Dong
Lingnan Theses (Doctoral degree)
Given the trend of increasing use of information and communication technologies among Chinese elder population, more attention should be drawn on the relationship between social media use and wellbeing of older adults. This research explores the social media use situation among older adults in mainland China as well as its influences on their wellbeing, and employs a mixed approach including quantitative questionnaire distributed via WeChat social media platform and qualitative interview among Chinese older adults who are over 60 years of age in Jingzhou, Hubei Province. Generally speaking, social media use can improve the wellbeing of Chinese older adults, more …
The Relationship Between Planning Process And Job Satisfaction Of Part-Time Personnel, Saskia Azalia, Ali Araafi Akbar
The Relationship Between Planning Process And Job Satisfaction Of Part-Time Personnel, Saskia Azalia, Ali Araafi Akbar
Jurnal Sosial Humaniora Terapan
This research investigates the part-time Human Resource Planning process at the Indonesia International Motor Show (IIMS) 2022 event organized by PT Dyandra Promosindo, alongside the job satisfaction levels of the Human Resources during their tenure. Employing a qualitative approach, we utilized methods such as direct field observations, interviews, and the distribution of questionnaires (surveys) to assess Human Resource performance. The findings indicate that the part-time Human Resource Planning process at PT Dyandra Promosindo encompasses forecasting requirements, identifying the requisite number of Human Resources, determining Human Resource needs, training (briefing), and monitoring and controlling. The job satisfaction levels of the Human …
Lindenwood Digest, July 24, 2024, Lindenwood University
Lindenwood Digest, July 24, 2024, Lindenwood University
Lindenwood Digest
The Lindenwood Digest has been a digital employee newsletter since 2009.
Evaluating Language And Communication Surrounding Responsible Gambling, Marla B. Royne Stafford, Anastasia Hronis, Alan Feldman, William T. Hartwell
Evaluating Language And Communication Surrounding Responsible Gambling, Marla B. Royne Stafford, Anastasia Hronis, Alan Feldman, William T. Hartwell
UNLV Gaming Research & Review Journal
The topic of responsible gambling has been the focus of debate over recent years. Unfortunately the language surrounding responsible gambling has proven ineffective, due to varying definitions and debate over stigma related to responsibility. This paper discusses the importance of language in communicating about consumer protection and harm minimization to the public. Three key areas of discussion are highlighted: 1) decoupling responsible gambling and problem gambling to reduce the barrier of stigma; 2) redefining responsible gambling, and 3) the need for conversations amongst peers and parents, all with the view to proactively prevent gambling-related harms.
Systematic Literature Review On Parental Involvement In Digital Education, Dóra Szabó, Krisztina Győri, Panna Lajos, Gabriella Pusztai
Systematic Literature Review On Parental Involvement In Digital Education, Dóra Szabó, Krisztina Győri, Panna Lajos, Gabriella Pusztai
Journal of Media Literacy Education
Today it is generally known that digital tools suitable for enriching education can benefit and hinder teaching-learning. To understand the reasons behind students’ behavior, one must take an ecological approach to digital education. It would be misleading to think that only teachers experience difficulties; Digital education raises many questions and is the subject of constant debate, to which the COVID-19 pandemic has contributed significantly. In our systematic literature review, using the PRISMA model, we aimed to explore parental techniques and the degree of parental efficiency revealed by the literature on the digital education of children in families. After the multi-step …
Effect Of Media Literacy On Entrepreneurial Development Of Learners In Adult And Vocational Education, Othuke Valentine Oroka, Columbus D. Bessong, Napoleon Osang Bessong, Agnes Awoli Ewuru, Gloria Iniobong Olori
Effect Of Media Literacy On Entrepreneurial Development Of Learners In Adult And Vocational Education, Othuke Valentine Oroka, Columbus D. Bessong, Napoleon Osang Bessong, Agnes Awoli Ewuru, Gloria Iniobong Olori
Journal of Media Literacy Education
Much attention has been paid to the contributions of media literacy to children and adolescent development in most developed countries. This study adopted a non-equivalent control type of quasi-experimental research design involving the experimental and control groups. The sample size for the study was 90 learners drawn from all public adult and vocational education centres across Nigeria. The Entrepreneurial Development Test” (EDT) was the data collecting instrument. Data gathered were analysed using mean, standard deviation and analysis of covariance. Findings show that learners exposed to media literacy had a higher positive effect on entrepreneurial development than basic literacy. Furthermore, the …
The Role Of New Media Literacy In Shaping Online Learning Satisfaction: Evidence From Egyptian Universities, Abdelmohsen Hamed Okela
The Role Of New Media Literacy In Shaping Online Learning Satisfaction: Evidence From Egyptian Universities, Abdelmohsen Hamed Okela
Journal of Media Literacy Education
The pervasive adoption of online learning in educational systems worldwide has resulted in delivering this learning to digital natives, today’s university students. In this context, it is crucial to acknowledge the significance of students’ satisfaction in determining the success or failure of online learning. This study examines the impact of the four New Media Literacy (NML) dimensions on students’ satisfaction with online learning (SOL). A total of 640 university students from four universities in Egypt were included in the data collection process. The findings derived from structural equation modelling revealed that the four dimensions of (NML), namely functional consumption, critical …
Developing And Measuring An Assessment Instrument For Media Literacy Among Digital Natives Using Digital Intelligence (Dq) Framework, Siti Nor Amalina Ahmad Tajuddin, Khairul Azam Bahari, Fatima Mohamed Al-Majdhoub, Nia Kurnia Maliki, Shanthi Balraj Baboo
Developing And Measuring An Assessment Instrument For Media Literacy Among Digital Natives Using Digital Intelligence (Dq) Framework, Siti Nor Amalina Ahmad Tajuddin, Khairul Azam Bahari, Fatima Mohamed Al-Majdhoub, Nia Kurnia Maliki, Shanthi Balraj Baboo
Journal of Media Literacy Education
The emergence of digitalisation focusing on media literacy is becoming more prevalent and thus forcing educators to embrace innovations as our digital natives are now shifting their attention to digital technologies. This study aimed to develop and measure an assessment instrument for media literacy focusing on knowledge, skills, and values for digital natives in Malaysia. Adopting the digital intelligence (DQ) framework, we have constructed the assessment instrument relevant to our digital natives of secondary school students and distributed it across schools in eleven states and one Federal Territory of Malaysia. We received a complete set of instruments from 1,276 respondents …
What Kinds Of Personal Data Do Primary School Pupils Share With Whom? Children’S View Of Personal Data And Its Implications For Teaching About Privacy, Martin Hermida, Raffael Meier, Iwan Schrackmann, Nina Imlig-Iten, Eva Marinus
What Kinds Of Personal Data Do Primary School Pupils Share With Whom? Children’S View Of Personal Data And Its Implications For Teaching About Privacy, Martin Hermida, Raffael Meier, Iwan Schrackmann, Nina Imlig-Iten, Eva Marinus
Journal of Media Literacy Education
Safeguarding personal digital data is crucial and requires appropriate training. However, privacy remains a novel topic, leaving teachers with limited guidance. This study investigates how elementary school students perceive personal data and assesses pre-service teachers’ accuracy in predicting children’s responses. Employing Nissenbaum’s contextual integrity framework, the outcomes of this research offer a nuanced perspective on privacy, considering different recipients and data types. The study surveyed 94 Grade 3 and Grade 5 students, asking them to indicate with which recipients (no one, parents, best friends, class, all other people) they would share specific information. In addition, 75 pre-service teachers were asked …
Social Media Microinterventions: Testing Information Activism As A Media And Information Literacy Tool, Maia Klaassen, Maria Murumaa-Mengel, Marju Himma
Social Media Microinterventions: Testing Information Activism As A Media And Information Literacy Tool, Maia Klaassen, Maria Murumaa-Mengel, Marju Himma
Journal of Media Literacy Education
Several studies have shown the effect of information activism and microinterventions, such as I Am Here International, the Elves and #NAFO to combat information disorder and hate online. Nevertheless, microinterventions have yet to be conceptualised in promoting media and information literacy (MIL) and informational resilience. This study positions microinterventions as information activism tools and empirically tests microinterventions in the context of higher education. Using an action research approach at a university MIL training course, we aim to understand what types of information activism are used and how the collective interventions affected the participants' MIL-s. We construct a typology of information …
Memetic Memory As Vital Conduits Of Troublemakers In Digital Culture, Alexander O. Smith, Jordan Loewen-Colón
Memetic Memory As Vital Conduits Of Troublemakers In Digital Culture, Alexander O. Smith, Jordan Loewen-Colón
School of Information Studies - Post-doc and Student Scholarship
Recent fears of data capitalism and colonialism often argue using implicit assumptions about cybernetic technology’s ability to automate data about culture. As such, the level of data granularity made possible by cybernetic engineering can be used to dominate society and culture. Here we unpack these implicit assumptions about the datafication of culture through memes, which both act as cultural data and cultural memory. Using Alexander Galloway’s critical method of protocological analysis and descriptions of media tactics, we respond to fears of cybernetic domination. Protocols – the source by which cybernetic technologies enable automated datafication – enables us to respond to …
Film As An Educational Media In Building Awareness On Wild Animal Conservation (Case Study: Petualangan Sherina 2), Gumelar Setiaji, Melisa Bunga Altamira
Film As An Educational Media In Building Awareness On Wild Animal Conservation (Case Study: Petualangan Sherina 2), Gumelar Setiaji, Melisa Bunga Altamira
Jurnal Vokasi Indonesia
Currently, films are not only a medium for entertainment, but can also be used as a medium for information, persuasion, and even education. Nature conservation is one of the environmental issues that is currently of concern. In a survey conducted by a non-governmental organization, the public paid sufficient attention to protecting biodiversity, flora, and fauna. Wild animal conservation is an issue that will be addressed in this research. The film "Petualangan Sherina 2" is a musical genre film that focuses on the importance of the conservation of wild animals, namely orangutans. This research will discuss how a film can be …
Unfaithful Brands: How Brand Attachment Can Lead To Negative Responses To Influencer Marketing Campaigns, Kara Bentley, Priyali Rajagopal, Katina Kulow
Unfaithful Brands: How Brand Attachment Can Lead To Negative Responses To Influencer Marketing Campaigns, Kara Bentley, Priyali Rajagopal, Katina Kulow
Business Faculty Articles and Research
The use of influencer marketing campaigns has increased exponentially in recent years as brands have embraced such campaigns in order to capitalize on the relationships that social media influencers (SMIs) have built with their followers as a means of increasing brand awareness and sales. Although influencer marketing is extensively utilized in practice, much is still unknown about the effects of these campaigns, including potential downsides and audience-level variables that could moderate their success. In the current research, we find that partnering with SMIs is perceived as a norm violation for consumers with a high brand attachment, negatively impacting consumption intentions. …
Framing The Path To Fitness: Age Differences In Response To Framed Exercise Messages, Iliya Sherif, David B. Taullahu, Alyssa R. Minton, Joseph A. Mikels
Framing The Path To Fitness: Age Differences In Response To Framed Exercise Messages, Iliya Sherif, David B. Taullahu, Alyssa R. Minton, Joseph A. Mikels
DePaul Discoveries
Physical activity is one of the most protective health behaviors one can engage in, yet 75% of active adults in the US, meaning those who exercise regularly, fall short of the recommended levels of physical activity, with an even greater percentage of older adults living inactive lives, meaning they exercise minimally and engage in prolonged sedentary behavior (CDC, 2019). The goal of the current study was to explore different types of message framing targeted at encouraging older and younger adults to exercise. We recruited older adults (n = 184; Mage = 69.45 years, age range: 65- 80 years) and younger …