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Hollins Student Life (1938 Sept 16), Hollins College

Hollins Student Newspapers

Table of Contents:

• Ballator Replaces Canaday on Staff of Art Department: Cornelius Johns, Harriet Allen, and Mary V. Long Also Join Faculty
• Faculty-Students Cooperate to Guide New Hollins Girls
• Nationally Known Artists to be Heard in Concert Series
• Hollins Student Returns After Studying in France
• “Y” Will Give Circus Party for Newcomers Saturday
• Dr. Francis Gaines Will Deliver Speech At Formal Opening: Expansions of Citizenship Will Be the Topic of His Address
• Many Improvements Made on Campus During Summer
• Hollins Student Life Staff
• Student Forum
• Directory of New Students
• Introducing to You (pictures)
• Sport Slants
• Mythical Tour of Hollins Campus: …

A Survey Of Advertising Copy Appeals As Seen In The Milwaukee Journal From January, 1937 To January, 1938, Frances M. Revere

Bachelors’ Theses

The purpose of this thesis is to show what copy appeal are current in present day advertising columns as exemplified by advertising appearing in the Milwaukee Journal for the year, 1937. Advertising copy may be divided into many categories, but the most obvious are the distinct groups which appeal either to the senses or to reason. If this thesis does no more than break down these groups as displayed on the newspaper page and analyze them for their individuating traits, then it will have accomplished its purpose.

The Press And The Radio, Paul F. Thielen

Bachelors’ Theses

With the development of a new media of communication -- the radio -- the status of the newspaper is necessarily affected. As a purveyor of news, and probably more important, of advertising, the radio's entrance into daily life of 122,000,000 Americans may constitute a serious competitive threat to the Fourth Estate. Whether the radio will ever replace the newspaper is a matter of discussion in editorial and broadcasting groups at the present time, and its possibility of relegating the press to the status of a second-rank media of news distribution is a matter that is looked upon with more than …

Hollins Student Life (1938 May 13), Hollins College

Hollins Student Newspapers

Table of Contents:

• Miss Randolph Discusses Diplomatic Trends and Their Significance: Also Announced Marshals to Serve Next Year
• Hollins Honors May Queen: Jeanette Ogsbury Crowned in Forest of Arden
• Student Government Installs Officers: Margaret Anderson Gives Inaugural Address
• Hollins Choral Club Joins V.P.I. in Concert
• Seniors Featured in Commencement Play
• Dr. Ludwig Waagen Will Lecture Here Sunday on German Art of the 11^th to 13 Centuries: Will Encourage Taking Junior Year in Munich
• Cotillion Club Holds Its Final Dance
• Hollins Student Life Staff
• Student Forum
• Sophs Witness Seniors in Gay and Wild Fling
• Blair Carter Presents Her Senior Recital: …

Student Life (1938 May 13), Hollins College

Hollins Student Newspapers

Table of Contents:

• Miss Randolph Discusses Diplomatic Trends and Their Significance
• Student Government Installs Officers
• Hollins Honors May Queen
• Dr. Ludwig Waagen Will Lecture Here Sunday on German Art of the 11th to 13th Centuries
• Hollins Choral Club Joins V.P.I. in Concert
• Seniors Featured in Commencement Play
• New "Cargoes" Staff Publishes Spring Issue
• Cotillion Club Holds Its Final Dance
• Student Forum
• Modernize Your Traditions
• Here We Come
• Three's a Crowd
• Sophs Witness Seniors in Gay and Wild Fling
• Blair Carter Presents Her Senior Recital
• Interesting Art Exhibit Given by Mr. Cannaday
• Why Don't You Read
• Campus Leaders of '38-'39
• Old …

United We Stand, Mary Elizabeth Guinan

Bachelors’ Theses

Cooperative advertising is a comparatively new field. Only one work of any length and comprehensiveness has been as yet written about it--Hugh E. Agnew's Cooperative Advertising by Competitors. Yet, for all its youth, it is amazingly robust and mature.

Spartan Daily, March 31, 1938, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 26, Issue 107

Student Life (1938 Feb 25), Hollins College

Hollins Student Newspapers

Table of Contents:

• Economist Will Deal with Social Security in State
• Old Scrapbook Reveals Big Event at Hollins
• Class of 41 Will Issue Next Student Life
• Light Opera Company to Present "Patience"
• Vocational Guidance Offered to Students
• Virginia Legislation is Subject of Next Forum
• Hollins Relics Shown in Local Library
• Miss Hearsey Urges Blend of Humor, Reality and Dreams
• Sierra's "Cradle Song" Will Be Spring Play
• Founder's Day
• "We Would Be True"
• Alumnae News
• Founder's Day Featured on Radio Broadcast
• Nye Peace Formula Abolished War Profits
• Why Don't You Read?
• Text of Miss Hearsey's Speech
• Humanities Division Holds Annual Meet …

The Cowl - V.3 - N.18 - Feb 25, 1938

The Cowl

The Cowl - student newspaper of Providence College. Volume 3, Number 18 - February 25, 1938. 6 pages.

Hollins Student Life (1938 Feb 25), Hollins College

Hollins Student Newspapers

Table of Contents:

• Economist Will Deal With Social Security in State: Stauffer to Address Student Convocation
• Old Scrapbook Reveals Big Event at Hollins: Big Time Star Has Been in the Little Theatre
• Class of ’41 Will Issue Next Student Life
• Light Opera Company to Present “Patience”: Hollins Students Will Have Part in the Production
• Vocational Guidance Offered to Students: Meetings Will Be Continued Throughout the Spring
• Virginia Legislation is Subject of Next Forum
• Hollins Relics Shown in Local Library: Old Letters and Pictures Were Featured
• Miss Heasey Urges Blend of Humor, Reality, and Dreams: Feeling of Student Body Voiced By …

Spartan Daily, January 4, 1938, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 26, Issue 55

Compilation Of Books In The Field Of Advertising That Have Been Written Or Copyrighted From January, 1928 To March, 1938, Eileen Mary Curtin

Bachelors’ Theses

The purpose of this thesis is simply to provide the faculty and students of the College of Journalism with an easily accessible file for reference work in the field of Advertising. It was compiled with the intention that those persons especially interested in advertising developments, would have an index of all the material that has been written in the last ten years in that and allied fields. Since there is no other complete listing of Advertising books including such subjects as radio, typography, publicity etc. readily available in compact form, it is hoped that this thesis can be used as …

Hollins Student Life (1937 May 6), Hollins College

Hollins Student Newspapers

Table of Contents:

• Miss Williams Lectures on Jefferson as Architect: Slides of Virginian’s Work Shown in Convocation
• Audrey Russert Writes Prize Story for “Cargoes”
• Hot Dogs Will Succeed May Queen in Forest: 25c Guarantees All Anyone Can Eat
• Myra Topping Will Play Lead in “The Tempest”
• Virginia Reifsnider Crowned May Quee
• McCormick and Watt Win “Book Nook” Award
• Dr. Lonn to Lecture May 9 Under Auspices of I.R.C.: Goucher Professor Will Also Lead Discussion
• Biology Group Attends Virginia Meetings
• Newly Elected Council Holds Installation Service: Nancy Peery is President of Incoming Council
• Cherry to Shine as Next Year’s A.D.A. Leader …

Spartan Daily, March 9, 1937, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 25, Issue 97

The Cowl - V.2 - N.14 - Feb 05, 1937

The Cowl

The Cowl - student newspaper of Providence College. Volume 2, Number 14 - February 5, 1937. 6 pages.

Note: Due to the way these issues were bound into volumes, some of the letters on extreme left- and right-hand columns are slightly truncated.

Spartan Daily, November 16, 1936, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 25, Issue 36

The Cowl - V.2 - N.6 - Nov 6, 1936

The Cowl

The Cowl - student newspaper of Providence College. Volume 2, Number 6 - Nov 6, 1936. 6 pages.

Note: Due to the way these issues were bound into volumes, some of the letters on extreme left- and right-hand columns are slightly truncated.

An Analysis Of The Trend Of Newspaper Advertising For The Years 1931-1935, Lucretia Moffatt

Bachelors’ Theses

The purpose of this thesis is to show the more. definite trend toward use of newspaper advertising today than was apparent in the past, in spite of the depressing effects of the economic crash of 1929. Advertising lineage, for most products, experienced a decided decrease between the years 1931 and 1935, but as budgets begin to increase, more and more money is being given over for advertising, the largest part of which is being used for buying newspaper space.

The Trend In Department Store Advertising For 1931 And 1935, Anne Kelly

Bachelors’ Theses

The purpose of this thesis is to show the close connection between economic conditions and all newspaper advertising, in general, and department store newspaper advertising in particular.

1936-06-25 Morehead Independent, Morehead Independent (Morehead, Ky.)

Morehead Independent Archive

Morehead Independent published on June 25, 1936.

Spartan Daily, January 28, 1936, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 24, Issue 69

1935-08-15 Rowan County News, Rowan County News (Morehead, Ky.)

Rowan County News Archive

Rowan County News published on August 15, 1935.

Spartan Daily, June 10, 1935, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 23, Issue 150

Interpreting The Advertising Budget Of A Milwaukee Department Store, Helen Duras

Bachelors’ Theses

The purpose of this thesis is to interpret t e amount of advertising done by one of Milwaukee's leading department stores for the months of September, October and May, 1934. It will be the endeavor of the author to explain why the various products sold in this store received more advertising stress during some periods than in others, why the store purchased more advertising space in the various media in some seasons than in others and why certain advertising media were given preference over others.

A Consideration Of The Advertising Carried In The New York Times And The New York Herald During The Civil War Period (1861-64, Inc.), Franklin R. Ullrey

Bachelors’ Theses

The purpose of this thesis is to consider the nature of the advertising carried in the New York Times and the New York Herald during the Civil War period (1861-64 inc.). Particular attention is given to what is advertised, in what manner the advertising advanced or was detrimental to social betterment, content and layout of the advertisements and to exaggerated claims made in the advertisements.

Colonnade May 29, 1934, Colonnade

Colonnade

No abstract provided.

State College Times, March 30, 1934, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 22, Issue 94

State College Times, March 30, 1934, San Jose State University, School Of Journalism And Mass Communications

State College Times, 1934

Volume 22, Issue 94

State College Times, February 13, 1934, San Jose State University, School Of Journalism And Mass Communications

State College Times, 1934

Volume 22, Issue 72

State College Times, February 13, 1934, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 22, Issue 72