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An Examination Of The Fitsparation Principles Of Influence, Anita Faerchuk May 2024

An Examination Of The Fitsparation Principles Of Influence, Anita Faerchuk

Masters Theses, 2020-current

Obesity is a health issue that continues to get worse. A contributing factor to this health issue is various marketing techniques that have made it harder for an individual to understand health information. This study was designed to help understand these tactics and how one can be armed against these marketing techniques as well as use them to help influence themselves and others to be healthy.


Narrative Harmony: The Implementation Of Sound Design And Its Immersive Nature, Patrick Joseph Kelly May 2024

Narrative Harmony: The Implementation Of Sound Design And Its Immersive Nature, Patrick Joseph Kelly

Graduate Theses and Dissertations

Sound is the first tool we are given to interact with the world we inhabit. Despite this, most discussion of narrative content revolves around written and visual storytelling. This often means audio is forgotten or overlooked during the production process. A phenomenon which is especially present amongst inexperienced content creators. By combining the transportation imagery model and Narrative Paradigm theories, a formula for analyzing narratives and immersion within the modern setting becomes prevalent. This combination would then lead to the creation of a four-episode podcast series was created where each episode was mixed to highlight a different component in sound …


Ripperature: Crossing Gender And Genre, Gracie M. Bain May 2024

Ripperature: Crossing Gender And Genre, Gracie M. Bain

Graduate Theses and Dissertations

The murders of Polly Nichols, Annie Chapman, Elizabeth Stride, Catherine Eddowes, and Mary Jane Kelly in London in 1888 by the serial killer commonly known as “Jack the Ripper” were grotesque displays of violence against vulnerable women. As unsolved crimes, they have continuously been sensationalized and fictionalized since they occurred, beginning with dime novels like The Whitechapel Murders; Or, On the Track of a Fiend (1888) and continuing with novels like Stalking Jack the Ripper (2016). The sheer number of adaptations is staggering. This extensive adaptation process results in the mythologization of Jack the Ripper as a culture-text. This study …


Decolonizing Neo-Liberalism, Empowering The Local: A Global South Reading Of Noir In The 2000s., Jean-Hugues Bita’A Menye May 2024

Decolonizing Neo-Liberalism, Empowering The Local: A Global South Reading Of Noir In The 2000s., Jean-Hugues Bita’A Menye

Graduate Theses and Dissertations

This research aims at providing a Global South reading of noir in the late 1990s and early 2000s. It relies on the premise that noir, a sub-genre of crime fiction born in France during World War II, offered new avenues of literary creation and political criticism. Based on a selection of authors from the U.S., Mexico, Algeria, and Cameroon, the dissertation explores how authors from underrepresented or formerly-colonized communities discuss the impact of neoliberal thinking in their communities. With an emphasis on race and gender dynamics, nation building and terrorism, police corruption and brutality, or the growth of organized, each …


Gender Bias And The Long Shot Launch Advertisement, Breck Gillespie May 2024

Gender Bias And The Long Shot Launch Advertisement, Breck Gillespie

Graduate Theses and Dissertations

This thesis investigated the role of traditional gender stereotypes as utilized in political advertising, specifically by women in the regional South. This study utilized two exemplars of candidates leaning into opposite gender stereotypes, MJ Hegar and Jaime Harrison, to determine how focus group participants reacted to each candidate’s use of stereotypes and their experimental advertisements as a whole. Additionally, the effectiveness of this new and innovative genre of long shot launch advertisements was analyzed to see if these advertisements are a potential tool for change, specifically for women running for office. These focus group sessions produced 161 pages of double-spaced …


Advancing Qualitative Inquiry In Agricultural Communications: An Analysis Of Theories, Methodologies, And Standards For Quality, Karli Yarber May 2024

Advancing Qualitative Inquiry In Agricultural Communications: An Analysis Of Theories, Methodologies, And Standards For Quality, Karli Yarber

Graduate Theses and Dissertations

This dissertation offers a deep dive into the evolving landscape of qualitative research within the field of agricultural communications. Through a trio of research articles, this research critically assesses the application of theories, methodologies, and standards for quality across studies published in six disciplinary journals from 2003 to 2023. The first manuscript explores the theoretical frameworks guiding qualitative research in agricultural communications, uncovering a diverse but scattered theoretical underpinning with Framing, Diffusion of Innovations, and Uses and Gratifications Theory emerging as the most prevalent. The second manuscript meticulously examines the methodologies employed, revealing a growing acceptance and application of qualitative …


Beyond The Bedroom Door: Investigating Representations Of Sex In Young Adult Literature, Amelia Gutche May 2024

Beyond The Bedroom Door: Investigating Representations Of Sex In Young Adult Literature, Amelia Gutche

English Undergraduate Honors Theses

This thesis examines representations of sex in young adult (YA) fiction, focusing on negative patterns, empowerment, and healthy relationships. Through analysis of seven YA novels and existing scholarship, three research questions are addressed: the evolution of sexual representations in the twenty-first century, patterns characterizing teenage sexual situations, and distinctions between healthy and unhealthy relationships. Findings reveal a shift toward more inclusive and empowering depictions, yet lingering conservative values and silences persist. YA literature often portrays sex as a source of fear and obsession, limiting adolescent power and perpetuating unrealistic ideals. Healthy relationships are characterized by support systems, mutual respect, and …


Lindenwood Digest, May 1, 2024, Lindenwood University May 2024

Lindenwood Digest, May 1, 2024, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.


Harnessing Social Media For Climate Action In Developing Countries: A Case Study Of Egypt, Nicolas Hamelin, Passant Halawa May 2024

Harnessing Social Media For Climate Action In Developing Countries: A Case Study Of Egypt, Nicolas Hamelin, Passant Halawa

Faculty Journal Articles

Like many developing nations, Egypt is facing a climate crisis due to its agricultural dependence and the Nile Delta’s vulnerability. Despite government plans for sustainable development, recent infrastructure projects have resulted in large-scale green space removal. Effective communication about environmental issues can spark pro-environmental behavior and citizen activism. This study explores social media’s potential to bridge this gap in Egypt. Utilizing Facebook AB testing with a limited budget, we reached a significant 2.3% of Egypt’s online population (nearly 2 million users). This study explored message framing, with findings showing that rational posts resonated best while fear appeals had minimal impact. …


Engaging For A Cause: How Nonprofits Can Leverage Theory To Maximize Video Engagement On Instagram., Aiko A. A. A. Jones May 2024

Engaging For A Cause: How Nonprofits Can Leverage Theory To Maximize Video Engagement On Instagram., Aiko A. A. A. Jones

Electronic Theses and Dissertations

Video is the second-richest form of media, conveying both verbal and nonverbal cues to viewers (Hasim et al., 2020). When coupled with the accessibility of social media, videos can spark consumer interest and convert neutral parties to brand-supporters (Alamäki et al., 2019; Tseng & Wei, 2020). This study aimed to investigate the effects of using Aristotle’s persuasive appeals, Berger’s STEPPS, and Monroe’s Motivated Sequence on the success of nonprofit organizations’ social media videos, measured in engagement metrics (likes and comments). Through a content analysis of 50 videos posted to Instagram by randomly selected nonprofit organizations, this study found that pathos …


The Accuracy Of Videos Related To Breastfeeding On Tiktok: A Content Analysis, Brianna Jack May 2024

The Accuracy Of Videos Related To Breastfeeding On Tiktok: A Content Analysis, Brianna Jack

Theses, Dissertations and Culminating Projects

Breastfeeding is widely recognized as the best nutrition for infants, yet its rates remain below recommended levels due to various factors. One such factor is the dissemination of misleading information, often from online sources like social media. This study investigates the accuracy of information in TikTok videos related to breastfeeding and whether differences exist between the accuracy of videos and narrator identification, skin color, and gender. This study also aims to investigate the relationship between the accuracy and popularity of videos based on the number of views, likes, comments, and shares. A content analysis was used to code the most …


Intersectionality And The Experience Of Stuttering For Latinos In The U.S., Carolina Beita-Ell May 2024

Intersectionality And The Experience Of Stuttering For Latinos In The U.S., Carolina Beita-Ell

Theses, Dissertations and Culminating Projects

In research, intersectionality seeks to explore, reflect on, and validate variations in human experience. This study adopted an intersectional approach when contemplating the experience of stuttering for individuals living in the U.S. who identified as Latinx (Latino/Latina/Hispanic). Nine Latinx people who stutter (PWS) - six reported their gender as ‘male’ and three reported their gender as ‘female’, with a mean age of 41, from five U.S. states and Washington, D.C. - participated in the study. A mixed methods design, which consisted of semi-structured interviews conducted online using videoconferencing technology and an online survey that contained three quantitative measures as well …


Talking About Aphasia: A Social Media Analysis Of What Individuals With Aphasia And Communication Partners Convey About Functional Discourse, Anna Williams May 2024

Talking About Aphasia: A Social Media Analysis Of What Individuals With Aphasia And Communication Partners Convey About Functional Discourse, Anna Williams

Graduate Theses and Dissertations

This study aimed to blend what we know about aphasia and functional communication. Specifically, how individuals with aphasia are functionalizing communication on the social media platform of YouTube. Extensive clinically significant literature exists on functional communication within speech-language pathology that provides practical guidance for clinical applications. Moreover, an emerging theoretical framework on functional communication and aphasia has sparked fresh insights, particularly from the perspective of individuals with aphasia. This perspective holds promise for exploring how individuals and their families leverage social media for functional communication. This study aims to integrate established clinical research findings on functional communication with the evolving …


Mental Health In College Journalists: Recognizing Causes Of Trauma And Recommendations For Training In College Programs, Sydney R. Mulvenon May 2024

Mental Health In College Journalists: Recognizing Causes Of Trauma And Recommendations For Training In College Programs, Sydney R. Mulvenon

Graduate Theses and Dissertations

News reporting serves as an important vehicle for sharing breaking news across diverse communities, yet it often entails significant stressors. Some news reporters may experience trauma while covering challenging stories or navigating negative experiences within the newsroom. Many professionals in journalism have expressed concerns about the lack of awareness of mental health in the field. Addressing this need, this research using a documentary format, explores the need for integrating trauma training and awareness initiative into college-level journalism programs. Drawing on stories from former journalists and other professionals connected to journalism, this documentary highlights the pressing need for trauma-focused coursework to …


The International Experience: Foreigners In Fayetteville, Khadn Blaine Adderley May 2024

The International Experience: Foreigners In Fayetteville, Khadn Blaine Adderley

Graduate Theses and Dissertations

This project is aimed toward showcasing the stories of some international students who currently attend or recently attended the University of Arkansas and have lived in Fayetteville, Arkansas. With the University of Arkansas being home to a range of international students from all over the world, it’s important to get an understanding from some of those students who leave their home country to spend the next four years as a member of the Fayetteville community. This project is a podcast that is split up into four episodes, highlighting the experiences of international students, University of Arkansas employees who assist with …


Towards Explainable Harmful Meme Detection Through Multimodal Debate Between Large Language Models, Hongzhan Lin, Ziyang Luo, Wei Gao, Jing Ma, Bo Wang, Ruichao Yang May 2024

Towards Explainable Harmful Meme Detection Through Multimodal Debate Between Large Language Models, Hongzhan Lin, Ziyang Luo, Wei Gao, Jing Ma, Bo Wang, Ruichao Yang

Research Collection School Of Computing and Information Systems

The age of social media is flooded with Internet memes, necessitating a clear grasp and effective identification of harmful ones. This task presents a significant challenge due to the implicit meaning embedded in memes, which is not explicitly conveyed through the surface text and image. However, existing harmful meme detection methods do not present readable explanations that unveil such implicit meaning to support their detection decisions. In this paper, we propose an explainable approach to detect harmful memes, achieved through reasoning over conflicting rationales from both harmless and harmful positions. Specifically, inspired by the powerful capacity of Large Language Models …


The Post Pandemic Learner: How Spatial Dynamics & Accessibility Impact The Learning Experience, Erikka Misrahi May 2024

The Post Pandemic Learner: How Spatial Dynamics & Accessibility Impact The Learning Experience, Erikka Misrahi

All Theses

The COVID-19 pandemic had unprecedented impacts on Generation Z (Gen Z) in regard to mental wellbeing and learning impacts. While the world shut down in March 2020, the majority of students who have since entered college were forced to attend some portion of high school using remote learning platforms. This transition, while necessary at the time, has had repercussions that are still being felt in higher education. These impacts, combined with the challenges that Gen Z were already experiencing due to the pressures of social media, and the impacts that technology has had on attention spans, have changed their learning …


Online Political Participation Among Younger Generations: A Case Study Of The Nigerian Presidential Election, Bowale Odukale May 2024

Online Political Participation Among Younger Generations: A Case Study Of The Nigerian Presidential Election, Bowale Odukale

All Theses

The 2023 presidential elections in Nigeria represented a significant milestone in the nation's democratic progression, capturing the interest of observers both within the country and abroad. This study identifies the key online opinion leaders who participated in the electoral discourse, their generational affiliation, and the role of social media in facilitating youth engagement throughout the political process. Using Sprinkl, an online monitoring tool to harvest publicly available tweets containing the hashtag #NigeriaDecides2023 from February 11 to March 15, coupled with interviews, the study identified the prominent opinion leaders with significant influence, their types of messages and the motives behind youth …


Deliberative Democracy, Political Strategy, And The Gop: A Habermasian Discourse Analysis Surrounding The Israel-Hamas War, William Nunley May 2024

Deliberative Democracy, Political Strategy, And The Gop: A Habermasian Discourse Analysis Surrounding The Israel-Hamas War, William Nunley

All Theses

The realm of the digital public sphere remains an area of interest for scholarship concerned with the democratic project. Technology once promised an upward trajectory for democratic conversation and the transmission of ideas, yet the actualization of those technologies seemingly undermines the promises of a time passed. This thesis is concerned with social media, namely X (Twitter), as a realm for political engagement and the implications of digital discourse. I start by tracking deliberative democracy theory, as an ideal, and the practical functionalities of the theory outlined in the twenty-first century. For the process of deliberation to unfold, a healthy …


“Home On The Phone”: How Black Students At A Pwi Use Digital Space To Form Community, Malaysia Barr May 2024

“Home On The Phone”: How Black Students At A Pwi Use Digital Space To Form Community, Malaysia Barr

All Theses

College is a time when students are traditionally away from home in the hopes of not only securing a better future through higher education but have the ability to shape who they are as individuals. As Predominately White Institutions serve few minority students, this can prove to be challenging for them as they do not fit into the majority racial group. This thesis investigates how Black students at a PWI utilize the mobile app, GroupMe, as a method of connecting and networking within their racial community. Through focus groups and individual interviews, this study found that Black students use digital …


“Vacation, All I Ever Wanted?” A Qualitative Analysis Of Travel Narratives From Interabled Families, Mary Heather Johnson May 2024

“Vacation, All I Ever Wanted?” A Qualitative Analysis Of Travel Narratives From Interabled Families, Mary Heather Johnson

Electronic Theses and Dissertations

The present study researched and investigated the travel narratives of 13 interabled families through qualitative research methods of thematic and contrapuntal analysis. Participants were parents who have at least one dependent with a disability in their family unit. Theories used to guide this study include narrative theory, family systems theory, and relational dialectics theory. Narrative theory laid the groundwork for understanding how stories function to communicate and construct identity. Family systems theory provided definitions and terms for how to understand dynamics within families. Relational dialectics theory guided the understanding for what tensions are at play for interabled families and how …


Will Consumer-Generated Reviews And Electronic Word-Of-Mouth Communications Affect Subjective Norm Perceptions, Attitudes Toward Social Commerce, And Social Shopping Intensions Among Gen Z Consumers?, Adebusola Azeezat Adewale May 2024

Will Consumer-Generated Reviews And Electronic Word-Of-Mouth Communications Affect Subjective Norm Perceptions, Attitudes Toward Social Commerce, And Social Shopping Intensions Among Gen Z Consumers?, Adebusola Azeezat Adewale

Open Access Theses & Dissertations

Social commerce has become a global phenomenon in recent years. Its convenience and accessibility have revolutionized how consumers shop and interact with brands and merchants. Gen Z consumers make up the majority (55.5%) of social buyers, and they are likely to be influenced by consumer-generated reviews (CGRs) and electronic word-of-mouth (eWOM) on social media. This thesis draws on the Theory of Planned Behavior (TPB) and employs a quantitative online questionnaire to determine whether CGRs and eWOM influence subjective norms (SN) perceptions, attitudes toward social commerce (ASC), and social shopping intention (SSI) of Gen Z consumers. The theoretical framework also included …


Groomer Discourse: A Transgender-Sensitive Critical Discourse Analysis Of Queerphobic Hate Speech On Twitter, William Evans May 2024

Groomer Discourse: A Transgender-Sensitive Critical Discourse Analysis Of Queerphobic Hate Speech On Twitter, William Evans

Honors Theses

In recent times, online internet hate speech has received more and more attention due to its adaptive and mutative nature, emerging not in a vacuum but instead sprouting from the seeds of social inequity. A specific form of queerphobic hate speech known as groomer discourse or predation libel has taken new form in online spaces. This recent development, targeted almost exclusively towards the queer community and their allies, is uniquely situated at the intersection of transgender rights and sexual education in the United States. Using qualitative and quantitative methods, this study expands Spallaccia’s gender-sensitive critical discourse analysis (CDA) into a …


Untangling Influence: The Effect Of Follower-Followee Comparison On Social Media Engagement, Yi Peng, Liling Lu May 2024

Untangling Influence: The Effect Of Follower-Followee Comparison On Social Media Engagement, Yi Peng, Liling Lu

Research Collection Lee Kong Chian School Of Business

Social media platforms and marketers are keen on identifying truly influential creators. Number of followers (i.e., those who follow creators) and number of followees (i.e., those who are followed by creators) serve as cues to infer creators' influence. However, a cue of creators' actual influence is under-addressed and its effect on social media engagement remains to be explored. This research fills the gap in the literature by investigating how the cue of creators' actual influence (i.e., follower-followee comparison) may affect followers' engagement behavior. The study further examines the moderation effects of media-, topic-, and creator-related factors. The present work leverages …


Lessons Lost: The Complicated Filtering Of History Curricula, Kate Burchnell Apr 2024

Lessons Lost: The Complicated Filtering Of History Curricula, Kate Burchnell

Quest

Argument and Proposal Essay

Research in progress for ENGL 1302: Composition II

Faculty Mentors: Lisa Kirby, PhD and Kyle Wilkison, PhD

Introduction from Dr. Lisa Kirby

It was my pleasure to work with Kate Burchnell on her paper, “Lessons Lost: The Complicated Filtering of History Curricula.” Kate’s project began as an assignment in my Fall 2021 Composition II course. This assignment allowed students to choose a topic they were passionate about, write a persuasive essay about the issue, and propose a solution to the problem. Students were encouraged to pick topics in their future professions or fields of study. As …


Co-Designing Of Patient Safety Incident Disclosure Process In Primary Healthcare System In Qatar, Nawal Khattabi, Reena Francis, Reem Abdul Malik, Amal Al Ali, Mariam Abdul Malik Apr 2024

Co-Designing Of Patient Safety Incident Disclosure Process In Primary Healthcare System In Qatar, Nawal Khattabi, Reena Francis, Reem Abdul Malik, Amal Al Ali, Mariam Abdul Malik

Patient Experience Journal

The importance of disclosing a patient safety incident to the patient involved is recognized. In Qatar, there is no legal requirement for disclosure. The primary health care system in Qatar includes 30 health centers located around the country, managed by the Primary Health Care Corporation (PHCC). Over 63 nationalities of staff deliver care in the health centers, many coming from countries where a disclosure policy is not implemented, and staff would be reluctant to disclose an incident to a patient for fear of reprimand. Many patients who receive care in the health centers come from countries where the health system …


Which War Stories Get Told? How The Identifiability Of Villains And Victims Impacts Media Coverage Of Conflicts, Anna D. Sène Apr 2024

Which War Stories Get Told? How The Identifiability Of Villains And Victims Impacts Media Coverage Of Conflicts, Anna D. Sène

Political Science Honors Projects

In the last decade, armed conflicts have been proliferating around the world. While most conflicts still get covered in the mass media, some have received more international attention than others. This disparity in attention can affect the resolution of conflicts and the support victims can get to rebuild their lives. This study seeks to answer the question of why some armed conflicts receive more media coverage than others. I hypothesize that journalists cover conflicts with clearer victims and villains more than conflicts with more vague victims and villains, because clear victims and villains provide stronger narrative frames and fewer actors …


Visions Of Inclusivity: A Screenplay Focusing On Women, Sexism And Film During The 1990s, Abigail Hayman Apr 2024

Visions Of Inclusivity: A Screenplay Focusing On Women, Sexism And Film During The 1990s, Abigail Hayman

Master's Projects

In the 1990s film scene, Margaux Archambeau leaves for New York City to uncover the truth about her late mother. This research summary, "Visions of Inclusivity," acknowledges and carefully researches women's struggles and triumphs. This essay intends to share information about the film industry and the inappropriate treatment of women so that men and women in the film industry can support one another.


The Drivers Of Academic Novelty In Digital Capitalism: Job Insecurity, Mental Illness And Time Poverty, Adalberto Fernandes Apr 2024

The Drivers Of Academic Novelty In Digital Capitalism: Job Insecurity, Mental Illness And Time Poverty, Adalberto Fernandes

Emancipations: A Journal of Critical Social Analysis

The present-day digital capitalist academy increases novel academic results by leveraging factors such as precarious academic employment, time poverty, and mental illness. This paradigm reveals a confluence that turns seemingly negative aspects into productive elements. The consequence of this hypothesis is that by enhancing work, time and mental health conditions, there may be a reduction in the number of novelties, with an enhancement of academic's role as producers of truth.


Theorizing Folk Cinema, Cora M M Lewis Apr 2024

Theorizing Folk Cinema, Cora M M Lewis

Media and Cultural Studies Honors Projects

This honors project theorizes the concept of folk cinema. The project grapples with the complex history of the study of folklore and cinema’s historic inaccessibility as a medium in order to position folk cinema as a revolutionary project capable of reimagining both cinema and folklore. Avoiding concrete definitions or the urge to label any specific films as folk cinema, the project explores folk cinema theoretically through the experimental Spanish short film Aguaespejo Granadino, the films of the Bolivian Third Cinema filmmaking collective the Ukamau Group, and finally my own creative intervention via the creation of a short diary film.