Digital Commons Network^™

A Qualitative Analysis Of The Challenges And Prospects Of Communicating Scientific Information About Gmos To Farmers In Kenya, Joseph J. Olomy, Abraham K. Mulwo

Journal of Humanities and Social Sciences

The increasingly polarised public debate surrounding genetically modified organisms (GMOs) often lacks sufficient expert input, leading to heightened public fears and misconceptions. This prompts the questions as to how effectively scientific information on genetically modified foods (GMFs) is communicated to the general public. This study presents findings from interviews with eight crop scientists involved in GMF crop research in Kenya, with the objective of assessing the challenges and opportunities of communicating GMF research findings to the public, and especially to farmers. The participants were selected using a snowballing technique, where the initial participants were identified based on their active engagement …

The Data Driven Body, Kimberlyn P. Konen

Departmental Honors & Graduate Capstone Projects

This paper examines how wearable fitness technologies function as persuasive digital tools that shape cultural understandings of health. Through a qualitative rhetorical analysis of popular devices such as Fitbit, Apple Watch, Garmin, and WHOOP, the study explores how interface design, data visualizations, notifications, and marketing materials communicate implicit messages about wellness. Rather than acting as neutral measurement tools, fitness trackers promote specific values, including quantification, discipline, optimization, and self-surveillance. Findings reveal that these devices define health through numerical metrics, encourage consistent productivity, frame wellness as competitive performance, and use emotional feedback to reinforce success or failure. Additionally, marketing imagery promotes …

Please Don’T Kill Big Bird: The Crusade Against Public Broadcasting, Paige Meyer-Draffen

Whittier Scholars Program

The sword and shield conservatives wield in their crusade against the CPB are contradictory constructs that represent the hypocrisy, greed, and monopolistic inclinations that underpin the efforts to kill public broadcasting. The Shield that conservatives stand behind is the rhetorical defenses employed to degrade the institution of Public Broadcasting. Arguments like protecting the American Family in the culture wars from programming like PBS’ Tales of the City (1993), or accusing NPR of being a biased, inaccurate journalistic outlet, and reducing PBS and NPR to only serving “wealthy, white, urban liberals and progressives, who generally look down on and judge rural …

The Perception Of Single Mothers On Romantic Reality Television, Rachel A. Bliss

Departmental Honors & Graduate Capstone Projects

This paper examines how single mothers are represented on romantic reality television, focusing on Love Island USA and the storyline of contestant Huda Mustafa. Using a qualitative content analysis of episodes one through seven, this study looks at how motherhood is framed through Huda’s self representation, the reactions of other islanders, and the show’s editing and production choices. The findings show that Huda presents motherhood as a central and meaningful part of her identity, while also navigating fear of judgment and possible rejection in a dating environment. Other contestants largely respond with support and acceptance, which challenges common stereotypes about …

Developing An Effective Integrated Marketing Communication Game Plan For Today’S Consumers: Examining Marketing Methods That Work And How To Make The Proper Strategy Adjustments To Remain Relevant In The Future, Michele M. Wisnesck

Electronic Theses and Dissertations

As a seasoned marketing professional, I’ve seen marketing trends and gimmicks come and go, but more critically, I’ve seen consumers shift their behavior in significant ways. The guiding research question for this project asks: With the constantly evolving marketing and consumer landscape and regular use of AI agents like ChatGPT or Google Gemini, how can marketing and communication professionals remain relevant? In short, the answer to this question is that integrated marketing communication (IMC) practitioners must adapt to ongoing consumer behavior changes brought on by technology advancements while leveraging a combination of traditional persuasive techniques, a variety of modern marketing …

The African American Pulpit And The Reconstruction Of Narrative Ground In The Black Community, Nathaniel Cox

Electronic Theses and Dissertations

This dissertation explores how the African American pulpit serves as a living wellspring for rebuilding stories, memory, and identity, a task made urgent by centuries of erasure, from the trauma of the Middle Passage to the ongoing reverberations of that violence. My central claim is that African American preaching, when viewed through the insight-rich frameworks of Gadamer, Burke, and Frankl, becomes not just a form of speech, but a lifeline. It helps reclaim "narrative ground": the deep roots of meaning, belonging, and shared purpose that nourish a wounded people and allow genuine flourishing.

The journey unfolds across six movements. Chapter …

Qualitative Analysis On Cancel Culture And Family Vloggers: Examining Child Welfare And Digital Accountability On Youtube, Alyson M. Hardy

Departmental Honors & Graduate Capstone Projects

This study uses qualitative content analysis to examine how cancel culture on YouTube highlights concerns about children’s rights and parenting ethics in family vlogging. It focuses on YouTube channels 8 Passengers and DaddyOFive. The research analyzes selected videos and audience comments to identify recurring patterns in parenting practices, child treatment, and public response. The study explores how disciplinary moments, emotional distress, and monetized family content are interpreted by audiences and framed within broader ethical debates. Findings show that viewers frequently express ethical concern, empathy for children, and distrust of their parents, while also calling for accountability and regulation. Rather than …

A Content Analysis Of Media Framing Regarding Name, Image, And Likeness And The Transfer Portal In Men’S College Basketball, Ethan Alexander

Honors College Theses

This study investigates media framing as it relates to name, image, and likeness (NIL) and the transfer portal in men’s college basketball. This study serves as an introductory point for future framing research surrounding NIL and the transfer portal, two topics that have not been thoroughly researched up to this point. While the analysis does reveal previously unrecorded frames, the data and study as a whole serve as foundational tools for future research and are not conclusive regarding these specific topics and their usage within framing research. Through the deductive coding of articles published by ESPN throughout the last five …

Closing The Gap In Crawford County: Enhancing Collaboration Through Interorganizational Communication, Hailey N. Goodrich

Graduate Student Creative Works

This project examines how organizations in Crawford County, Kansas communicate services related to poverty, homelessness, food insecurity, mental health, and crisis support. Through a qualitative content analysis of five local organizations, the project explores how communication practices shape accessibility, service navigation, and coordination across community resources. Guided by interorganizational relations (IOR) and domain theory, the project analyzes public-facing communication including websites, referral information, service descriptions, and organizational messaging. Findings reveal a consistent pattern of strong internal communication but limited visible coordination between organizations. While each organization clearly communicates its own services and role within the community, communication rarely reflects a …

Pop Prophets: How Celebrity Culture Shapes Gen Z'S Worldview, Olivia G. Usie

Honors Theses

Generation Z has grown up in a social environment shaped by constant connectivity, digital communication, and immediate access to the lives of others. Because of this, celebrity culture and pop culture may play a larger role in shaping attitudes, behaviors, and identity than they did for previous generations. This study explores how celebrity culture shapes Gen Z’s worldview through four areas: pop culture, celebrity, herd mentality, and cancel culture.

A mixed-method approach was used. Quantitative data was collected through a 28-question survey of 202 participants ages 18–25. Qualitative data was gathered through one focus group of eight participants and three …

Authenticity And Audience Relationships Among Nano-Influencers, Samantha O. Lichtenstein

Honors Theses

This study examines how nano-influencers with 2,500 to 25,000 Instagram followers utilize authenticity and vulnerability to build audience trust and drive engagement. Through a thematic analysis of semi-structured interviews with 10 creators, the research identifies three core strategies: maintaining a digital best friend persona through reciprocal interaction, practicing "calibrated vulnerability" that balances personal disclosure with strict safety boundaries, and prioritizing ethical brand alignment to ensure honesty. Grounded in Parasocial Interaction Theory, the findings demonstrate that nano-influencers disrupt traditional one-way media models by fostering intimate, two-way relationships. Ultimately, the results suggest that for this influencer tier, success and consumer action are …

The Role Of Media Coverage Of Conflicts In Shaping Public Opinion: Exploring The Cnn Effect In The Russia-Ukraine War, Grace A. Landry

Honors Theses

This study examines how media coverage of the initial Russian invasion of Ukraine on February 24, 2022 influenced public opinion and policy discourse in the United States through the lens of the CNN Effect, agenda-setting, and framing. Focusing on the initial reporting is important because it captures a moment of high uncertainty, when audiences and policymakers were most reliant on journalistic framing to interpret the conflict that is still ongoing today. This research utilizes a qualitative content analysis to analyze fifteen news articles from three major U.S. newspapers, the New York Times, Washington Post, and Wall Street Journal, covering the …

Lindenwood Digest, May 6, 2026, Lindenwood University

Lindenwood Digest

Event & Date: The 2026 Lindenwood Showcase was held on Wednesday, May 6, 2026. 

Geographic Grounding: The event occurred at Lindenwood University in St. Charles, Missouri. 

Key Honorees/Awards: Student winners included Reghan Gacki and Luisa Gonzalez for Original Research Project, Aidan Brynes for Creative Project, Lauren Roberts, Brendan Finnery, and Judah Davis for Exploratory Project, Chloe Ceballos for Proposal Project, and Allison Schrumf and Eleri Tye for Civic Engagement Project; Kimberly Sanchez received the Alpha Chi People's Choice Award; Oral presentation winners included Ava Bilton, Stephanie Greenhalgh, Kadence Berry, Taylor Bertubin, and Piper Colantone. 

Institutional Context: The showcase highlights diverse …

Evaluating Team Formation Strategies With Algorithms, Ethan E. Lopez, Andy Vo

Student Scholar Symposium Abstracts and Posters

Effective teamwork is essential for collaborative learning, yet forming compatible student groups remains a persistent challenge. This study explores how algorithmic team-building methods influence students’ social and academic compatibility overtime. To support this investigation, we designed a visual survey system called “The Disco Ball." Evaluating work ethics, lifestyles, behaviors, and communication styles, students were initially assigned to project teams using one of three conditions: (1) random assignment (control), (2) a “most matches” condition maximizing similarity between students, and (3) a “diverse communication styles” condition designed to balance differing interaction preferences. After an initial collaboration period, students were given the opportunity …

Propasafe-Hybrid: A Text-Based Hybrid Propaganda Detection Tool, Thomas Kimmeth, Avijit Roy, Vivek Sharma

Publications and Research

Propagandistic content increasingly circulates through online news and social media, where readers often encounter it with limited scrutiny, highlighting the need for reliable and fine-grained detection. This paper introduces Propasafe-Hybrid, a sentence-level system that integrates a fine-tuned transformer classifier with LLM-based technique classification to identify, label, and explain specific propaganda strategies. The pipeline generates actionable outputs, including highlighted sentences, technique assignments, and concise rationales, so users can immediately understand why a sentence was flagged and how each label was determined. To control inference cost, Propasafe-Hybrid employs a cost-aware pre-filtering stage that forwards only high-likelihood sentences to LLMs, reducing token usage …

'Here's What Bali Can Do For You': Social Media's Impact On Travel Writing, Carlisle Avalon Jarnigan

Senior Honors Theses

This thesis examines how social media has initiated a shift in the genre of travel writing from educational cultural observation to a form of engagement-driven, monetized travel content creation. Historically, the genre has functioned as a descriptive genre dedicated to educating readers who would never get to see the destinations they read about modern travel writing and content creation use emotional persuasion to market travel experience as a product, redefining the genre. Using methods like geotagging, user-generated content (UGC), and emotionally charged storytelling approaches, travel creators no longer just describe locations but instead promise readers that if they visit, they …

Where's The Love: Portrayals Of African American Romantic Relationships In Media, Christopher Johnson

Caravel Undergraduate Research Journal

In today’s world, the media is a pervasive and influential force that has a great impact on an individual’s thoughts, beliefs, and actions. Given this power, it can ingrain images in a person’s mind, that when not properly monitored, can cultivate “realities” that are nonexistent or slightly distorted. This study looks to understand heterosexual romantic relationship behavior in the African American sitcom “The Game” and the potential effects it could have on viewers. Employing a content analysis, interpersonal expressions were measured between characters in this television show that reinforce positive or negative relationship behavior. It was found that there were …

Harness The Darkness! Blackout Poetry And Drama Therapy For Systemic Existential Dread: A Proposed Methodology, Kerry Sullivan

Expressive Therapies Theses

This thesis explores the intersection of drama therapy and blackout poetry as a therapeutic intervention to address systemic existential dread (SED) among emerging adults. The proposed methodology is titled "Bringing Blackout Poetry to Life" and consists of five sessions designed to explore the participants’ SED and generate poetry, culminating in a public performance. By integrating elements from psychodrama and drama therapy with the therapeutic process of blackout poetry, the intervention intends to aid processing on all levels of the expressive therapies continuum (ETC), strengthen tolerance for uncertainty, and facilitate sustainable community action. This theoretical framework is supported by a wide-ranging …

Illustrated Children's Book: "The Adventures Of Mr. C", Anne-Marie Wadsworth, Joanne Whitcombe

Honors Capstones

"The Adventures of Mr. C" is a children's book written by Anne-Marie Wadsworth and her grandmother, Joanne Whitcombe. It was illustrated by Anne-Marie Wadsworth, 2026 NIU graduate, as her honor's capstone project. The book was presented at NIU's 2026 Visual Communication Senior Show on April 30th. It is a christian-inspired true story about an abandoned bird (Mr .C) that becomes part of Joanne's family. Mr C. flies away from his home and is lost for many months, until Joanne experiences a timely, unexpected miracle that only God and his angels can take credit for.

Miracles Or Mirages? Miracle Language In Medical Communication, Thomas Yu

Senior Honors Theses

The current study seeks to understand how miracle language exists as a persuasive tool by examining the usage of miracle language in the discourse surrounding the release of Xolair for individuals with food allergies. This was accomplished by conducting a qualitative analysis of the miracle language employed by those engaged in the Xolair discourse. An extensive literature review was conducted to gain a foundational understanding of medical persuasion and miracle language, as well as an understanding of the theoretical foundations of this study. Twenty-four pieces of literature from pharmaceutical companies, and food allergy community members were chronicled and studied utilizing …

A Captured Audience: How Job Stress Leads Employees To Online Shopping Via Cyberloafing, Seth Williams

Atlantic Marketing Journal

This paper investigates the hyper-connected workplace and how the modern employee deals with job stress in their work environment. Using the theory of compensatory consumer behavior and partial least squares structural equation modeling, we investigate how job stress impacts employees in the workplace to shop online. This shopping is done via cyberloafing, which is using the internet for personal reasons at work. Psychological detachment is also studied as a mediator. Theoretical and practical implications are discussed for managers in the workplace as well as businesses marketing to individuals taking a break on the clock.

Five Strategic Categories Ai Is Transforming Marketing, Ryan Matthews

Atlantic Marketing Journal

Artificial intelligence (AI) is a revolutionary technology that provides tools and methodologies to expand marketings impact. AI enables companies to better understand customer needs, preferences, and behaviors to personalize an approach to different market verticals and segments. AI has become a significant factor influencing how businesses interact and retain the attention of customers. Customers increasingly have an appetite for a highly personalized interaction. AI-driven data approaches and innovative technologies are increasing personalization and efficiency. AI is a revolutionary tool that enables marketing to grow beyond traditional limitations. Understanding the correct tool is vital for marketing executives, whether they are obtaining …

A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States, Christy M. Cook, Pia A. Albinsson, James E. Stoddard

Atlantic Marketing Journal

This study is a cross-cultural exploration of consumer hoarding behavior during Covid-19; specifically, a comparison between Sweden and the United States. This research analyzes whether Swedish and American consumer hoarding behavior factors of prosocial orientation, consumer resilience and consumer risk-taking propensity reflect identical relationships during less predictable environmental forces (i.e., Covid-19 or global pandemic). Results from Partial Least Squares-Structural Equation Modeling (PLS-SEM) show that consumer prosocial orientation is negatively related to consumer hoarding and prosocial orientation is positively related to consumer resilience. In turn, both prosocial orientation and consumer resilience exhibit a positive relationship towards consumer hoarding. Consumer resilience is …

Going For Gold: Increasing Overall Membership In The Mankato Figure Skating Club, Stephanie Carlson

Strategic Communication Master of Arts Thesis Projects

The Mankato Figure Skating Club (MFSC) is a non-profit community sports organization that provides skating lessons to the Mankato Community. The main problem facing MFSC is its unstable membership numbers. The purpose of this project is to use research and analysis to uncover strategic and creative solutions. Secondary research revealed that volunteer volume, management, organization culture, and community investment are important in running a successful non-profit sports organization. MFSC needs to grow its membership numbers, otherwise this 50-year-old organization may have to disband. MFSC has not conducted research and analysis like this before; this project is the first to provide …

Bring The Heat, Bring The Savings: Supporting Strategic Growth For A Minnesota-Based Energy Efficiency Nonprofit, Abigail P. Oldenberg

Strategic Communication Master of Arts Thesis Projects

The Minnesota-based nonprofit organization Center for Energy and Environment (CEE) exists to deliver effective energy solutions to cold-climate states. Its primary mission is to make energy more affordable for residents and businesses, promote environmental equity, and lower carbon footprints. This project considers the social and political landscape in the United States and its impact on environmental nonprofits. Given the status of grants allocated for energy efficiency programs, while prioritizing the organization’s business development goals, Center for Energy and Environment must diversify its revenue streams. Primary and secondary research conducted for this project includes annual impact reports, social media and website …

Media And Government: Celebrity Endorsements And Their Effect On Voter Efficacy, Political Confidence, And Voter Turnout, Macey Wyler

Journalism Undergraduate Honors Theses

Celebrity endorsements have played a role in American politics for centuries, but their influence has evolved in the digital age with the rise of social media. This study examines how endorsements by public figures influence voter efficacy, confidence, and engagement among college-aged individuals. Using a convenience sample of 162 students ages 18-23, participants responded to a web-based survey featuring hypothetical social media posts to measure how likely they would be to register to vote, engage politically, or share endorsement content based on an endorsement by a public figure. Quantitative analysis in Google Sheets and StatCrunch revealed descriptive trends, and qualitative …

How Elements Including Location, Time Of Day, And Narrative Structure Influence Audience Engagement And Emotional Connection Within Short Form Video Content, Ashleighe Gibson

Communications and Digital Media Theses

This study examines how TikTok-based digital storytelling communicates urban walking experiences in New York City, focusing on how content strategies influence audience engagement and emotional connection. While both walking and short-form video storytelling have been widely studied, their intersection in shaping perceptions of urban environments remains underexplored. Using a mixed-methods approach, a TikTok account was created to document walking experiences, with content systematically varied by key factors including narrative structure, posting frequency, and environmental context. Engagement metrics, including views, likes, comments, and shares were analyzed alongside qualitative reflections to identify patterns in audience engagement and response. Findings indicate that engagement …

Implementing Engagement Strategies For Growth On Twitch, Chandler Gravely

Communications and Digital Media Theses

Online media sites have changed how viewers’ are taking in content in addition to how content creators engage with their audiences. One of these sites that has proven itself as the main source for live-streaming content, is Twitch. Despite how popular the site is, there is a lack of research on how individual creators can use growth and engagement methods over a period of time to help grow an audience and viewer base. This study will look at how doing so over a three-month period can provide valuable insight into expanding one’s viewer base and channel on Twitch. In order …

The Cultivating Influences Of Mass Media: Portrayals Of Female Athletes In The Wnba, Reece Wassink

Senior Seminars and Capstones

The differences in how male and female athletes are represented in the media are a significant topic of scholarly interest for decades. My goals are to better understand how female athletes are positioned within the media landscape and how such portrayals may cultivate public perceptions of their athletic performance, because the sports community is powerful, influential, and historically dominated by masculine identities. This study extends the research conversation by examining the portrayal and coverage of female athletes on accounts/posts dedicated to women’s sports, especially the WNBA. This research is conducted through the observation and qualitative systematic content analysis of selected …

Organizational Visibility In The Nonprofit Sector: Perspectives Of Communication Professionals, Theophilus Femi Alawonde

All Theses

Nonprofit organizations need to manage relationships with their stakeholders and audiences for varying reasons, one of which is the desire to stay visible. Given the peculiarities of the nonprofit sector, this study sought to understand how visibility is conceptualized in practice, and how nonprofit professionals work towards optimizing and evaluating visibility efforts, given organizational and sectoral constraints.

Drawing on Structuration Theory’s duality of structure framework, the study examined the structural constraints that shape visibility in the nonprofit sector, and extends the literature by examining the role of agency in enacting visibility among selected nonprofit organizations in the United States.