Digital Commons Network^™

Youtube Influencers In Bangladesh: Analyzing Message Strategies Of Sponsored Ads In Vlogs, Monira Begum

Master's Theses

Social media influencers, particularly YouTube influencers marketing emerged as a growing industry in Bangladesh. However, research on this topic is limited. This study effectively addresses this gap and following quantitative methods and content analysis, this study mainly examines Influencers and brand categories, the narration of sponsored brands in advertising, influencers’ interactivities, and engagement with the followers, and message strategies in ads employing Taylor’s six-segment message strategy wheel, advertising appeals, and message formats. Results indicate that influencers' dominant vlog content is entertainment, as well as technology as prevalent brand characteristics in the study.

Regarding the narration of the sponsored ads, this …

Developing Recommendations For More Inclusive Academic Librarian On-Site Interviews, Christina M. Miskey, Kathryn M. Houk, Jason Aubin

Library Faculty Research

This chapter will discuss the work of the University of Nevada, Las Vegas (UNLV), library faculty Ad Hoc Committee for Diverse Recruitment and Retention: Campus Visits and Interviews (hereafter referred to as the campus visits committee), which was formed by the library faculty in 2020 to recommend ways for the faculty interview process to be more inclusive and to allow candidates from diverse backgrounds to excel during their interview process. The culmination of the committee’s work was the internal report for library faculty, Recommendations for Hosting UNLV Library Faculty Candidates, which is in the process of being implemented for …

Examining The Link Between Information Processing And Preventive Behavior In The Risk Information Seeking And Processing (Risp) Model: A Panel Study, Timothy K.F. Fung, Ho Man Leung, Po Yan Lai, Robert J. Griffin

College of Communication Faculty Research and Publications

The RISP model postulates that individuals who process risk information systematically are likely to hold stronger attitudes toward preventive behavior than those who process information heuristically. Therefore, individuals’ attitudes toward risk preventive behavior developed or changed through systematic processing are likely to be more persistent over time than those whose attitudes are based on heuristic processing. To examine this proposition, a two-wave panel study was conducted during the COVID-19 pandemic. The findings support the proposition.

Further Developing Drought Early Warning Information Systems Using Mixed-Methods And Multiple Streams Of Data, Caily Claire Schwartz

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Drought is a complex phenomenon with varying degrees of impacts and monitoring methods. No drought is alike, creating a challenge for both water managers and communities. No area is immune to a drought. Due to the cyclical nature of drought events, clear information to those impacted is necessary to reduce risk and move towards proactive responses, as opposed to reactive responses. To better provide communication and mitigation tools, Drought Early Warning Information Systems (DEWIS) have been developed in various regions and contexts. To improve early warning, an understanding of the end user’s perceptions of risk, and the applicability of data …

The Guardian The Month Of August 2024, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of August 2024. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Birds, Bees, And The Babies: Study Of The Influence Of Self-Efficacy On Parent-Child Sex Communication, Cassandra M. Craig

All Graduate Theses and Dissertations, Fall 2023 to Present

Previous studies show that parents tend to be uncomfortable discussing sexual topics with their children, such as menstruation, masturbation, and/or condom use. This study offers a look at the part confidence plays in a parent's intentions to talk to their kids about such topics. The results indicated that the confidence parents feel about discussing sexual topics is not related to how much their own parents talked with them about sex. However, the confidence they feel that could be coming from other models, like social media or peers, is related to how much parents intend to talk with their own children …

The Rise And Fall Of Elizabeth Holmes: Investigating Myths Within Media Coverage, Charlotte Emelia Williams

All Graduate Theses and Dissertations, Fall 2023 to Present

When Elizabeth Holmes became the youngest female billionaire in 2014, news media framed her as the next Steve Jobs due to her similarities as a dropout, a passionate industry disruptor, and a visionary. When she was discovered as a fraud in 2018, coverage framed her as a feminine, seductive monster who duped everyone. I analyzed the media coverage in both years to uncover myths that guided these narratives and argue that these news frames contributed to the large interest in her rise and fall while also reinforcing harmful ways of thinking toward success and female leadership.

Empowering Change To Shape Tomorrow: An Integrated Marketing Communications Plan For The Building Wealth Initiative, Ramtin Ranjpour

Electronic Theses, Projects, and Dissertations

We are witnessing a renaissance — one where organizations are expected to be a community with a valued culture. With the rise of this wave, incorporating integrated marketing communications (IMC) into organizations is more vital than ever. This project uses the public relations theory of relationship management, and the marketing model of AIDAR (attention, interest, desire, action, retention) to craft a professional IMC plan for the Building Wealth Initiative (BWI), an Inland Empire nonprofit organization specializing in financial literacy and services. The project uses focus groups and secondary research through informal online observations to gain the essential understanding for creating …

Exploring The Use Of Social Media Among Theme Park Guests: A Uses And Gratification Theory Approach, William J. Henderson

All Dissertations

Theme parks have provided billions of dollars to the local economies of tourist destinations (Blair & Rush, 1998; Warden, 2019). In the digital age, the theme park experience is shared with vast online audiences and so there is a need to understand how theme parks are presented on social media from the guest perspective. Specifically, it is vital to understand the uses and gratifications of social media use and content creation from guests and influencers within a theme park context.

The Uses and Gratifications Theory serves as a foundational theory for this research to understand the psychological gratifications found through …

My Identity Blew Up On Tiktok: Exploring Content Creators And The Transparasocial Relationship, Russell Garret Harger

Graduate Theses and Dissertations

This study investigated transparasocial relationships as they relate to identity management for content creators. Unlike traditional parasocial relationships, transparasocial relationships indicate high levels of interactivity between the creator and audience members. This study investigates how this interactivity affects the identity of the creators, specifically content creators on TikTok. A diverse set of 21 creators were reached out to and interviewed in a semi-structured respondent style over videoconference calls. Thematic analysis was conducted to discover how these creators are managing their identities within the context of their roles as content creators. A particular interest was taken to see if there were …

A Comparative Study Of Hpv Vaccine Acceptability Across Global North And South Countries: Usa And Kenya, Robert Nyaga, Prince Adu Gyamfi

Faculty Publications

This study examined the HPV vaccine landscape in Kenya and the USA with

a focus on if differences exist in the perceptions of HPV knowledge, vaccine

attitudes, subjective norms, perceived behavioural control, and vaccine

intention among students across country and gender. It also provides useful

findings that can inform the design of persuasive health messages to promote

the uptake of HPV vaccines among college students in Kenya and the USA.

The study used surveys to recruit 1,033 participants (511 Kenyan and 522 USA

students). The two-way MANOVA analysis revealed that the multivariate

main effects showed no significant differences for gender, …

We're Swarming Again! Swarming, Collectivity, And Trope: The Case Of Extinction Rebellion, Tyler J. Behymer

Department of Communication Studies: Dissertations, Theses, and Student Research

This thesis explores the rhetoric of the eco-movement Extinction Rebellion, focusing on the use of swarming and nature tropes to mobilize collective action and revivify contemporary notions of collectivity. Drawing on rhetoric of social movement scholarship, cultural studies, and psychoanalysis, this essay theorizes swarming as a tropological economy that expands the conditions of propriety in the context of collectivity. Through an analysis of Extinction Rebellion’s discourse, this study demonstrates how the naturalization of swarming tropes works in various ways to rewild conventional political discourse, galvanize disruptive collective assembly, and challenge green neoliberalism.

Advisor: Casey Ryan Kelly

Praying To Tiktok, Seeking The Self: How Rhetoric Reveals And Conceals The World’S Most Powerful Guru Of The Postindustrial Age, Samantha L. Gillespie-Hoffman

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Imagine a world where the most powerful leader is a wellness guru that runs an elaborate church with millions of followers. The guru is so powerful that everyone believes they can read minds and make ordinary people rich and famous. The guru controls forms of communication, media channels, consumer tastes, and what people eat, drink, say, and even think. What if this guru was not human but actually an algorithm? Does this sound like the plot of a science fiction novel? I argue that this scenario is closer to reality than most will admit. In this project, readers encounter a …

“Koláče In The Blogosphere: Cultivating Food Expertise Through Domesticity, Femininity, And Ethnicity”, Cathryn Janka

Institute for the Humanities Master's Papers, Projects, and Capstones

Koláče in the Blogosphere is an analysis of food blogs to determine how female food bloggers cultivate food expertise through domesticity, femininity, and ethnicity. Their readership are predominately the adult children and grandchildren of immigrants seeking rediscovery of lost recipes or the completion of partial recipes of loved ones that have passed on. The bloggers are typically recent immigrants themselves or native writers in their home countries sharing recipes with those seeking rediscovery. Gender and food studies scholars have studied women as guardians of domesticity, ethnicity, the world of ethnic cuisine, and food authenticity along with the matrilineal transmission of …

Press Benefits And The Public Imagination, Erin C. Carroll

Georgetown Law Faculty Publications and Other Works

In an era when the press faces unprecedented challenges, those who believe in the importance of a free press find themselves playing defense. Press advocates have been forced to articulate, with renewed clarity and urgency, why the press is not merely important but vital to an effective democracy and why it needs to be saved from a “death spiral” and an “extinction-level event.” These arguments often focus on the crucial role the press plays—the “press function,” as lawyers call it—in informing the public, holding power to account, and facilitating democratic discourse.

Scholars and commentators generally discuss the press function through …

News Media Coverage And Framing Of Human Trafficking In The United States, Chloe Junkerman

Graduate Theses and Dissertations

This study examines what makes mainstream news media representations of human trafficking cases newsworthy, and how news media choose to frame sensationalized human trafficking stories. While there have been several notable studies examining news media framing of human trafficking as a social issue more generally, prior research has yet to empirically investigate how the news media cover specific human trafficking cases, thus overlooking what types of attributes make cases newsworthy. This is an important gap in research as the types of cases that get covered, or ignored, by news media, and how stories frame various aspects of these crimes, informs …

To Be Framed: Investigating The Influence Of American Media Frames On Gun Control, William C. Chamblee

Graduate Theses and Dissertations

Gun control may be one of the most polarizing political issues facing America today. While there are many factors that contribute to gun control controversy, one may be how it is framed by news organizations. Research suggests that the emergence of partisan news media, differing levels of issue salience, and the public’s increased willingness to selectively expose could widen the gap between both Republicans and Democrats through their opinions on the issue of gun control, causing polarization. Using a survey, this study found that both Republicans and Democrats are likely to selectively expose to partisan media outlets and that a …

Reachability-Aware Fair Influence Maximization, Wenyue Ma, Maximilian K. Egger, Andreas Pavlogiannis, Yuchen Li, Panagiotis Karras

Research Collection School Of Computing and Information Systems

How can we ensure that an information dissemination campaign reaches every corner of society and also achieves high overall reach? The problem of maximizing the spread of influence over a social network has commonly been considered with an aggregate objective. Less attention has been paid to achieving equality of opportunity, reducing information barriers, and ensuring that everyone in the network has a fair chance to be reached. To that end, the fairness objective aims to maximize the minimum probability of reaching an individual. To address this inapproximable problem, past research has proposed heuristics, which, however, perform less well when the …

“We Need To Wake Our World Up”: Collegiate Athletes’ Communicative Constitution Of Activism, Lillian B. Feder, Diane L. Jackson, Sean M. Eddington

College of Communication Faculty Research and Publications

This study examines National Collegiate Athletic Association (NCAA) Division I athletes’ experiences engaging in activism through the lens of the communicative constitution of organizations. Specifically, we investigated the modalities and approaches collegiate athletes employ in their activism. Findings indicate that collegiate athletes gravitate toward online and offline channels, and fiscal, ideological, and organizational activities as modalities for their activist efforts. We also uncovered that collegiate athletes’ inclination to call-in versus call-out is characterized by their willingness to engage with the recipients of their cause-related messages. This inquiry demonstrates the discursive and material nature of collegiate athlete activism, highlighting the call-in …

Tiktok For Adlab's Brand Awareness, Apriansyah Wicaksono, Besty Priyandhini

Jurnal Vokasi Indonesia

Currently, social media has become a communication tool that exists in almost every aspect of life. Social Media marketing has become a form of marketing that is very relevant with advances in social web technology. A Social Media Specialist has an important role in increasing the existence of a TikTok account to expand the brand awareness. The focus of this thesis is to highlight the role of Social Media Specialists in developing TikTok Adlab UI brand awareness, outline the message to form Adlab brand awareness, and describe the content strategy implemented. The methodology used in this writing includes observation and …

Factors Influencing Online Repurchase Intention In Indonesia’S E-Commerce Market: A Structural Equation Modeling Approach, Egia Etha, Pijar Suciati, Ajenk N. Citra

Jurnal Sosial Humaniora Terapan

The rapid expansion of e-Commerce in Indonesia has revolutionized consumer behavior, shifting preferences from traditional retail to the dynamic world of online shopping. This paradigm shift necessitates a deep understanding of consumer online buying behavior, which unfolds in two critical stages: initial purchase intention and the all-important repurchase intention. The latter is a key determinant of e-Commerce success, reflecting customer loyalty and the overall health of an online business. This research delves into the significant factors driving Indonesian consumers' online repurchase intentions, employing a robust quantitative methodology. A comprehensive survey was conducted with 200 e-commerce shoppers, utilizing both email and …

Increasing Social Entrepreneurship In Digital Media For Individuals With Lupus And Low Vision, Firmansyah Firmansyah, Andalusia Neneng Permatasari, Arba'iyah Satriani, Ratri Rizki Kusumalestari, Septiawan Santana Kurnia

ASEAN Journal of Community Engagement

This paper discusses the development of social entrepreneurship empowerment for individuals with lupus and limitations in vision through Asset-Based Community Development (ABCD), defined based on identifying their substantial aspects. After defining the characteristics of conditions of individuals with disadvantaged health, such as lupus and low vision, an ABCD approach is developed. The approach is planned within the framework of business development using digital media, carrying out five key steps—Discovery, Dream, Design, Define, and Destiny. It is argued that the ABCD concept can be effective in the continuity of the empowerment process, particularly in helping individuals with health inequalities. This study …

Lindenwood Digest, July 31, 2024, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Double Burden Of Persons With Disabilities: Are Those More Likely To Suffer From Chronic Disease?, Salsabila Kusumawardani, Hardiyani Puspitasari, Muhammad Ciro Danuza, Yusuf Faisal Martak

Masyarakat: Jurnal Sosiologi

This study examines the likelihood of persons with disabilities experiencing chronic diseases compared to those without disabilities, emphasizing the role of demographic characteristics. Prior research shows that individuals with disabilities have a higher risk of chronic diseases due to pre-existing health conditions, secondary complications, healthcare access barriers, and limited health education. Beyond these factors, we argue that demographic characteristics—such as age, gender, insurance status, and living environment—also shape daily habits and lifestyles that influence long-term health outcomes. Using probit regression analysis, this study quantifies the probability of chronic disease among persons with disabilities. Our findings indicate that individuals with disabilities …

Social Media For Pr In University: Building Community And Engagement, Ajenk N. Citra, Intan Primadini, Pijar Suciati

Jurnal Sosial Humaniora Terapan

Public relations and stakeholder engagement at universities have been transformed by social media. According to several studies, colleges are using social media more and more to share information, advertise events, and project a positive image. Some claim, however, that colleges have not fully embraced the participatory features of social media and instead use it as a "spectator sport" for one-way communication. This study aims to analyze how social media helps build community and engagement for public relations purposes in the university. This study uses a qualitative descriptive approach with a case study method. Data are collected through interviews and then …

“How I Dress Is No One’S Business!”: Fashion As A Subversive Language Of Resistance Among Female Christian Celebrities In Ghana, Amanda E. Gyesi

Communication ETDs

Influenced by burgeoning literature on feminism and feminist theories, specifically within the African context, I analyze the intersection of religion and celebrity culture among a select group of women in Ghana. Using the African feminist critical discourse analysis, guided by Stuart Hall’s encoding and decoding model, this research examines how female Christian celebrities in Ghana enact resistance, project their agency, and shape their identities through their fashion statements and sartorial choices, hence contributing to the broader discourse on fashion communication among religious women.

Through a critical analysis of Instagram comments and YouTube interview transcripts, I argue that fashion communication among …

(Dis)Connecting Incommensurable Relationalities: Aesthetics Of Desirable Citizenship & Interethnic Solidarity In Vietnamese/American Diasporic Media, Anh A. T. Nguyen

Communication ETDs

Employing critical diasporic rhetoric to articulate the pull and push glimmer of essentialist and nationalistic agendas of constructing Vietnamese diasporic subjectivities, I elucidate the complicated structure of diasporic nationalism that gives shape to ambiguities, paradoxes, and contradictions of Vietnamese diasporic withdrawal and regroupment in interethnic politics. Through three case studies explicating Vietnamese diasporic responses to the Chinese virus rhetorics, the appearance of the South Vietnamese flag on January 6 Capitol grounds, and the Atlanta shootings in Saigon Broadcasting Television Networks (SBTN), I highlight how Vietnamese diasporic authorities perform and enact citizenships of becoming desirable, which elevates oppressive forces of ideological …

Impacts Of Social Media Use On The Wellbeing Of Older Adults : Evidence From China During The Covid-19 Pandemic, Xuying Dong

Lingnan Theses (Doctoral degree)

Given the trend of increasing use of information and communication technologies among Chinese elder population, more attention should be drawn on the relationship between social media use and wellbeing of older adults. This research explores the social media use situation among older adults in mainland China as well as its influences on their wellbeing, and employs a mixed approach including quantitative questionnaire distributed via WeChat social media platform and qualitative interview among Chinese older adults who are over 60 years of age in Jingzhou, Hubei Province. Generally speaking, social media use can improve the wellbeing of Chinese older adults, more …

Enhancing Credibility And Fairness: A Qualitative Study Of Transparent Judging In The Festival Film Indonesia, Ngurah Rangga Wiwesa, Wan Hartini Wan Zainodin Dr, Dzaa Imma Abdul Latiff

Jurnal Sosial Humaniora Terapan

The implementation of a transparent judging process is vital for the credibility of the Festival Film Indonesia (FFI). Clear evaluation criteria, including aspects like theme, originality, technical execution, and cultural impact, should be publicly accessible to foster trust in the system. A diverse jury pool, comprising established filmmakers, rising talents, regional representatives, and experts in various film aspects, is essential to ensure a balanced perspective and reduce bias. Strengthening FFI's credibility also involves a robust nomination and selection process, with preliminary screenings by specialized committees to ensure high-quality contenders. Ensuring the judging process is free from undue influence through measures …

The Relationship Between Planning Process And Job Satisfaction Of Part-Time Personnel, Saskia Azalia, Ali Araafi Akbar

Jurnal Sosial Humaniora Terapan

This research investigates the part-time Human Resource Planning process at the Indonesia International Motor Show (IIMS) 2022 event organized by PT Dyandra Promosindo, alongside the job satisfaction levels of the Human Resources during their tenure. Employing a qualitative approach, we utilized methods such as direct field observations, interviews, and the distribution of questionnaires (surveys) to assess Human Resource performance. The findings indicate that the part-time Human Resource Planning process at PT Dyandra Promosindo encompasses forecasting requirements, identifying the requisite number of Human Resources, determining Human Resource needs, training (briefing), and monitoring and controlling. The job satisfaction levels of the Human …