Digital Commons Network^™

The Impact Of Brand Ownership Structure On Favorability And Authenticity Perception Of Surf Athlete Sponsorships, Tayler K. Baldwin

Journalism

This study investigates whether the ownership form of a surf brand, i.e., public or private, affects consumer authenticity and brand favorability impressions when partnered with surf athletes. Following Aaker's Brand Equity Model and relevant literature on influencer marketing and subcultural branding, the study employs a mixed-methods approach with a structured questionnaire survey (n = 526) alongside qualitative analysis of open-ended responses. Quantitative results indicate minimal variation in mean brand favorability for public compared to private brands, while privately owned brands had more consistent perceptions of authenticity across combinations of athlete partnerships. Qualitative outcomes support the assumption that privately owned brands …

The Global Classroom: A Phenomenological Study Of International Student Experiences In A Reimagined Intercultural Communication Course, Crystal Bock Thiessen

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

This dissertation examines the experiences of multilingual international student participants who took part in a semester-long intercultural communication course that was purposefully designed and implemented with half enrollment each of domestic and international students at a Midwestern American university. Despite university efforts towards internationalization, they often fall short of the meaningful engagement needed truly promote intercultural and mutual understanding. International and domestic students share classroom and other spaces on campus, yet they remain overwhelmingly disconnected from one another. Using phenomenology and Baker’s (2011) model of Intercultural Awareness, this study analyzed the international students’ experience in this course to learn more …

Queered Tradition: Disidentificatory Practices Of Queer-Affirming Religious Space, Amanda R. Peterson

Department of English: Dissertations, Theses, and Student Research

Responding to high rates of religious trauma in the United States, particularly for LGBTQ people, this study investigates the rhetorical moves made in protestant Christian spaces to consider what makes these spaces safe and affirming for queer people. Specifically, I consider the rhetorical impact these churches make through not only their space but also their liturgy and online presence, which informs the embodied experience of the space.

Through autoethnographic research, I look at three local churches—Metropolitan Community Church of Omaha, Urban Abbey, and Elevate Church–the first two queer-affirming and the third conservative. Findings show the various church elements negotiated with …

The Complete Message Is The Best Message: The Case For Standardizing Wireless Emergency Alerts, Jeannette Sutton, Micki Olson, Hugh Walpole, Lauren B. Cain, Nicholas Waugh, Michele M. Wood

Emergency Preparedness, Homeland Security, and Cybersecurity Faculty Scholarship

Standardized messaging for alerts and warnings has been made possible through the use of the Warning Lexicon and workflow. The effectiveness of this approach to motivate protective action behaviors, in comparison with the current standard of practice, has not yet been tested. Using an experimental design to test the effectiveness of the Warning Lexicon, we tested three message types for five hazards: blackouts, law enforcement incidents, infectious diseases, heavy snow, and chemical releases, and found that messages created using the Warning Lexicon contents and workflow produced better messaging outcomes than the current standard of practice. Specifically, participants who received the …

Quick Response Codes In Extension Outreach Communications: Insights From A Visual Content Analysis And Educators’ Perceptions, Kobina Danful Fanyinkah

Graduate Theses and Dissertations

Increased smartphone use presents an opportunity to enhance the creative inclusion of Quick Response (QR) codes in extension outreach efforts. Tailoring extension programs to communicate with specific audiences has been identified as essential, highlighting the need for targeted and context-specific strategies. The development of QR code technology has provided a unique approach that allows extension professionals to target clientele with specific extension messages and programs. While extension has a commendable record in educational delivery through traditional forms of outreach, research on how best to employ digital tools with extension audiences is thin at best. Though the rising popularity of QR …

The Cowl - V. 88 N. 20 - May 1, 2025

The Cowl

The Cowl - student newspaper of Providence College. Vol. 88 No. 20 - May 1, 2025. 24 pages.

Exploring The Role Of Influencer Marketing In The Animal Health Industry: A Content Analysis Of Strategies And Impact, Haylee Henry

Graduate Theses and Dissertations

A review of literature revealed a lack of peer-reviewed research on influencer marketing within the animal health and nutrition industry, specifically within the livestock sector. This study aimed to address this gap by analyzing how animal health and nutrition companies of different sizes utilized influencer marketing and how consumers interacted with content tailored to influencer marketing. A content analysis was conducted. This study collected and analyzed social media influencer posts from eight North American animal health and nutrition companies, three small, three medium, and two large, between January 2023 and December 2024. Influencer content included posts by individuals, partner organizations, …

Punk's Not Dead, You Are: Punk, Shock-Effects, & Self-Reflection, Fernando Martinez

Electronic Theses, Projects, and Dissertations

In this thesis, I argue that punk can be anything, but dead. I honor punk as part of a wider avant-garde movement. In that spirit, I lay out a theoretical framework of shock-effects that I eventually employ as a lens for analyzing data. In “reviewing” the literature, I call attention to the mysteries that early scholarship revealed, how present-day scholars have turned these mysteries into practical approaches to living, and the importance of autoethnographic approaches to studying punk. To employ autoethnography, I generated data through personal memories of punk, self-observation and self-reflection of punk in my life, and considered what …

Connecting With Millennials: A Guide For Donor Engagement, Sydney A. Hopkins

All Theses

Millennials are emerging as a vital donor demographic, yet many resource-limited nonprofits, including Clemson Community Care (CCC), struggle to effectively engage this generation. This applied thesis project investigates how CCC can build meaningful connections with millennial donors by exploring nonprofit awareness, donor motivations, communication expectations, content preferences, and common barriers to giving. Using qualitative data gathered from two focus groups of millennial participants, this study reveals that millennials represent a diverse and distinct audience with unique expectations for nonprofit communication. Grounded in public relations theories of stewardship and organization-public relationships (OPR), the research highlights the importance of flexibility and autonomy …

Nature Of Smartphone Use: The Underlying Mechanisms Between Nature Exposure And Urge To Use Social Media, Jia Yi Aw

Dissertations and Theses Collection (Open Access)

The urge to use social media is prevalent and costly in modern society. However, little has been researched on how nature exposure can manage urge to use social media to combat its negative consequences. It was hypothesized that nature exposure through Instagram posts in Study 1 and nature park in Study 2 reduces urge to use social media. The underlying mechanisms were tested in a theory-driven serial mediation model, in which positive emotions, attention restoration and self-regulation served as serial mediators. Study 1 employed Instagram experimental manipulation in a laboratory setting by randomly assigning 206 undergraduates to view Instagram accounts …

The Power Of Storytelling In Communication, Marisa Laplante

Celebrating Scholarship and Creativity Day (2018-)

Storytelling is a vital aspect of art and communication. It shapes identity, builds relationships, and conveys complex ideas, engaging audiences emotionally, intellectually, and socially. Scholars recognize the ability of storytelling to capture attention, evoke empathy, and share experiences. Through narratives, whether oral or digital, stories foster connections between storytellers and audiences. Interpersonally, storytelling aids in identity formation and relationship building. Sharing personal stories expresses identity and values while listening fosters empathy by engaging with different perspectives. In intercultural communication, storytelling preserves cultural heritage and promotes empathy. Sharing cultural narratives illuminates community experiences. Digital media revolutionizes storytelling with interactive and multimedia-driven …

Brand Media And Health Perceptions: A Thematic Analysis Of Generational Differences, Julie Irene Diaz

Electronic Theses and Dissertations

This thesis explores the influence of brand identity and media on shaping evolving perceptions of health across generations. The three generations considered are Generation X, Millennials, and Generation Z. The initial hypothesis predicted the popular media and brands that each generation interacts with are most likely to influence their perception. Additionally, the health brands most popular with each generation would influence their overall health perception, based on the identity and values of the brand. A qualitative study was conducted using focus groups to gather data about health perceptions, brand identity, media influence, and holistic health. The findings suggest that individuals …

Digital Revival: The Role Of Social And Streaming Media In The Resurgence Of Appalachian Country Music, Jacob Cody Powers

Electronic Theses and Dissertations

This study investigates the role of digital media, specifically social media, and streaming platforms, in the resurgence of Appalachian country music. In recent years, niche music genres have found new life through online platforms, which offer unique avenues for discovery, engagement, and community building. Using a mixed methods approach, this research combines quantitative survey data and qualitative thematic analysis to explore how audiences discover Appalachian country music on platforms such as TikTok, YouTube, and Spotify. A cross-sectional survey was distributed to college students and social media users, collecting responses on participants' digital engagement habits, platform preferences, and motivations for exploring …

Exploring The Influence Of Social Media Communication On Destination Branding: A Study Of Saudi Arabia, Abdullah Alshehri

Graduate Theses and Dissertations (2019 - present)

Tourists now find social media important in forming their perceptions and decision criteria when traveling. This Research investigates the impact of destination marketing organizations -generated content and tourist-generated content on tourists' inspiration to visit Saudi Arabia, emphasizing the mediating role of destination image dimensions (cognitive, affective, and sensory) and the moderating role of cultural distance. Based on the Elaboration Likelihood Model, Hofstede Cultural Dimension Theory; the research analyzed a dataset of 237 responses using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that destination marketing organizations -generated content and tourist-generated content significantly enhance perceived advertising value, which in …

Black Events As Narrated By Black People: Contextualizing America’S Framing Of Progression In News, Social, And Academic Writing, Tyrina Horton

Electronic Theses, Projects, and Dissertations

This paper is a critical examination of collective and public memories of public events that impact Black lives as constructed in news, social, and academic writing. Using Black mundane life to explore and build localized context and attitudes towards these events, I examine whether the collective memory of an event, as framed by public discourse, accurately portrays how Black communities experienced them. This paper explores what it means for Black people, to experience a disconnect with written accounts of public events that do not properly account for the many layers of Black experience, highlighting where there’s a failure to tell …

Community Media Coalitions: Best Practices To Support Healthy Local News Ecosystems, Stepfanie E. Alfonso

Electronic Theses, Projects, and Dissertations

Local U.S. journalism is in crisis. Communities across the country are suffering from a loss of local outlets, journalists, and a shortage of original coverage that addresses critical information needs. Yet, community media coalitions (CMCs) offer a promising solution. These coalitions bring together media outlets, educational institutions, and civic organizations to collaboratively support local news ecosystems. However, little is known about these coalitions or how to effectively build and operate them from the perspective of their creators.

To address this information gap, a guidebook was created titled A Best Practices Guide for Community Media Coalition Building: How to Wrangle All …

Rhetorics Of Vigilance: Refracting Discourses In Technologies Of Self-Managed Health & Wellness, Haley Swartz

All Dissertations

Rhetorics of Vigilance explores the limits of feminist health rhetorics by examining technologies that promote women’s self-managed health and wellness practices. By establishing a corpus of personal health technologies and associated texts including mobile health applications, pelvic floor training devices, and perimenopause information shared on social media, this dissertation analyzes how discourses refract––redirected and often distorted––to implicate women in persistent self-monitoring. Drawing from interdisciplinary scholarship on women’s health from feminist rhetorical studies, rhetorics of health and medicine, science and technology studies, and digital studies, I theorize rhetorics of vigilance as a framework through which women understand and interpret issues …

“Floptok Is Not A Trend. It’S A Lifestyle”: Camp, Performativity, And Community Dynamics In An Adolescent Tiktok Subculture, Drake Hansen

All Graduate Reports and Creative Projects, Fall 2023 to Present

Floptok is an online meme-sharing community or subculture that began to take shape in 2021, united by a particular sensibility and set of memetic materials. To outsiders, Floptok is seen as a loud, brash, and often abrasive community whose memes, characterized by low-quality audio and video, often feature “icons”—a range of invented characters and real people—and audio of pop songs heavily edited to feature hypersexual lyrics from the rapper CupcakKe, as well as portions of the 2019 Chinese pop song “Yěhuāxiāng.” This thesis built on scholarship in digital and young people’s folklore in an ethnographic case study of Floptok’s humor …

Domestic Challenges, Cultural Factors Driving Ecuador's Authoritarianism Acceleration, Benjamin F. Berlin

Undergraduate Honors Capstone Projects

Using the Cultural Topography (CTops) methodology, this paper provides insight to US policymakers into the cultural factors, combined with current domestic challenges, that are driving Ecuadorians toward authoritarianism. The CTops methodology requires practitioners to conduct primary research on a specific group, which is the population of Ecuador in this paper. To conduct this research, cultural texts and artifacts such as newspaper articles, monuments honoring national heroes, websites and blog posts, and many others were analyzed. Secondary research and an evaluation of current operational realities were also used to inform this paper. Once considered an “Island of Peace,” Ecuador is in …

A Texas-Sized Problem: Abortion Policy And Public Perception On The Border, Sabrina Bustillos

Open Access Theses & Dissertations

The present study is an examination of the impacts Texas' abortion restrictions have had on residents of El Paso, Texas. As of 2022, virtually all instances of abortion are illegal in the state of Texas. Despite the complete overturn of Roe V. Wade, in addition to Texas' passage of the "Texas Heartbeat Act", lawmakers have continued to propose and enact laws that encourage the intimidation, investigation, and punishment of anyone suspected of aiding and abetting an abortion, regardless of whether it occurred outside of state lines. These policies are ever-changing and impact millions of Texans, whether they know it or …

On And Off The Court: Who Am I?, Katie Claire Parker

Graduate Theses and Dissertations

From a very young age, athletically gifted individuals are encouraged to pursue their sport. This can lead to a strong maturity in an athletic sense, yet it comes at the expense of other areas of development. The early commitments to sport require the individual to make sacrifices that allow them to gain competency over others, as a result, additional values and identifying characteristics get pushed aside. Further, athletes are known for performing in the spotlight. Every game has an audience and one team ends up a winner, the other a loser. Typically, the athletes experience the highs of victory and …

Intersectionality In Tennis (Wta) Sports Media, Emily Stoner

Honors Program: Senior Projects (Public)

This “applied knowledge” project investigates and observes intersectionality in tennis sports media via the women’s professional tour (WTA). Intersectionality in Tennis (WTA) Sports Media analyzes how intersectionality as a concept and social justice lens impacts and is impacted by media. By considering intersectional identities and their implications in sports media narratives and coverage, this piece displays some telling patterns and perpetuations.

At the professional level, tennis certainly does not garner the most profit or attention, but it provides a unique world of intersecting identities, cultures, geography and tradition. This work aims to shed light on the state of sports media, …

Mapping Outdoor Alcohol Advertising Around Waterways In An Exploration Of Where And What The Advertisements Feature, Justine E. Leavy, Paula Hooper, Gina Trapp, Renee N. Carey, Gemma Crawford

Research outputs 2022 to 2026

Background: In Western Australia (WA) social activities occur in aquatic environments where alcohol promotion and consumption may be prevalent creating an aquatic alcogenic environment. This poses a challenge for drowning prevention efforts. Restrictions on alcohol advertising placement near aquatic environments require an evidence-base of how prevalent alcohol outlet availability and promotion is in aquatic environments. We aimed to quantify the presence and content of outdoor alcohol advertising in metropolitan WA and map liquor outlet density and licensed venue proximity. Methods: An exploratory, cross-sectional, observational study investigated the geospatial characteristics of five WA coastal precincts. Digitised navigation maps were produced in …

Young People’S Perceptions Of Harm From Accessing Online Sexual Content, Despina Chronaki, Debra Dudek, Giselle Woodley

Research outputs 2022 to 2026

Harm—and the ways in which it is interpreted, negotiated, discussed, and unpacked by adolescents themselves—is a key term in almost all debates about young people’s experiences with online pornography. This essay situates the topic of this special issue—adolescents’ perceptions of harm from accessing online sexual content—within a broader context of the discourses and practices that inform research in this field. We show how discourses of harm and risk circulate around the figure of the innocent child in need of protection and argue for more nuanced understandings of and research about childhood that take into account the lived experiences and perspectives …

A Comparative Analysis Of Advertising Appeals In Anti- Smoking Advertisements (Print And Online Display Ads) From 1990s To 2020s In The U.K, Ayomide Adebare Mr, Jill Nash Dr

Journal of Applied Marketing Theory

This study provides a comparative analysis of advertising appeals in static anti-smoking advertisements in the U.K. from the 1990s to the 2020s, using quantitative content analysis. The research evaluates print and online display advertisements, focusing on the prevalence of rational (gain-framed and statistical) and emotional (fear and guilt) appeals. The study investigates shifts in appeal usage over time and the broader societal and regulatory influences driving these changes. Findings indicate a strategic shift in public health messaging, moving from fear-based appeals in the 1990s to increased reliance on gain-framed appeals by the 2020s. This study enhances academic understanding of how …

Do Parents ‘Know Best’ When It Comes To Their Teenaged Children’S Experiences Of Sexual Content Online?, Harrison W. See, Kjartan Ólafsson, Brian O’Neill, Lelia Green, Carmen Jacques, Kelly Jaunzems

Research outputs 2022 to 2026

In 2010, the EU Kids Online project, and aligned AU Kids Online study, interviewed one parent and one child (9–16) from 25,542 families across 26 countries. Information gathered included parents’ awareness of their child’s experiences of sexual content online. This dataset has since been updated by recent ethnographic work in Australia and Ireland, capturing parents’ approaches to managing their children’s (11–17) digital engagement with sexual content. Parents identified risks and benefits in their children’s encounters with adult content online. This article concludes that parents do not judge the efficacy of their digital parenting around preventing their child from seeing restricted …

Immersive Influence: Examining The Impact Of Virtual Reality On Brand Perception Among The Innovation Generation, Holden Gaylor

Electronic Theses and Dissertations

Now more than ever, brands must create innovative and engaging experiences to enhance perception and build consumer trust. Virtual reality (VR) offers an opportunity for brands to achieve these goals by providing immersive, interactive experiences that, when done right, can strengthen key brand metrics. Despite the growing use of VR in experiential marketing, research on VR’s effectiveness in shaping brand perception and influencing authenticity remains limited. Grounded in media richness theory, this study examined how VR impacts brand perception and whether media richness influences authenticity.

Using a mixed-methods approach, 20 participants engaged with the “Wendyverse,” a branded VR environment. Pre-, …

The Effects Of Hyper-Communication: A Quantitative Study On Workplace Productivity, David J. Olson

Doctoral Dissertations and Projects

Today's workforce is overwhelmed with information delivered by tools designed to make them more productive. In a milieu of distraction and overload, employees are disadvantaged in processing the tremendous volumes of information they receive. This is called hyper-communication, which is associated with stress, overload, communication misalignment, and, ultimately, distractedness that impairs an employee’s work efficiency. This quantitative study presents research conducted through surveys examining hyper-communication's effects on workplace productivity. A sample of 631 respondents, solicited through social media, participated in this study. The participants came from diverse occupational backgrounds, providing cross-sectional insights into how factors like employees' titles, roles, gender, …

From Self To Society: How Threat Type And Message Mode Affect Environmental Intentions Among Young Audiences, Lucas Vogt

Electronic Theses and Dissertations

This study examined the influence of threat type (personal vs. societal) and message mode (narrative vs. utilitarian) on young adults’ environmental intentions. Using the extended parallel process model (EPPM), this study argued for expanding the theory to include threat type (societal vs. personal) to clarify how threat is understood. A 2 x 2 factorial design was utilized to test the effects of threat type and message mode on environmental behavioral intentions. A sample of 266 university students participated in an online survey. Based on prior research, this study hypothesized that personal threats would yield the highest levels of environmental behavioral …

A Family Matter: An Analysis Of Adult Children’S Conflict Communication, Abby Boyd

Electronic Theses and Dissertations

This study examines the relationship of parental conflict styles, family type, stress levels, and parent-child closeness on adult children’s conflict communication. Using Rahim’s conflict management framework and family communication patterns (FCP) theory, this research examined how family dynamics shape conflict behaviors of adult children, specifically within two parent and divorced/separated families. The survey gathered approximately 315 family experiences covering six family types. Separated/divorced and two-parent family types had sufficient numbers to further analyze the differences between these two types.

The findings indicated a significant positive relationship between parental and adult children’s conflict styles, as well as notable differences in conflict …