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Vietnamese Gen Z'S Perception Of National Brand Identity Through Cộng Cà Phê Packaging Design, Ngoc Thao Chi Nguyen

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examined how Vietnamese Gen Z perceive national brand identity expressed through Cộng Cà Phê's packaging design. Through online questionnaires, 247 Gen Z respondents aged 18-27 evaluated the packaging design across four dimensions: cognition, emotion, language, and action. Results showed strong recognition of cultural design elements, particularly the color palette and retro typography that reference Vietnam's subsidy era. Emotionally, the packaging evoked national pride in Vietnamese identity among respondents. Linguistically, participants rated the design as highly authentic in conveying national character. Behaviorally, many respondents indicated they would choose Cộng Cà Phê to introduce Vietnamese coffee culture to international friends. …

บทบาทของการสื่อสารในการเผยแพร่ซีรีส์วายในฐานะซอฟต์พาวเวอร์ผ่านข่าวออนไลน์และการสนทนาออนไลน์, ชนนิกานต์ พันธกานกุล

Chulalongkorn University Theses and Dissertations (Chula ETD)

งานวิจัยนี้มีวัตถุประสงค์เพื่อศึกษาบทบาทของการสื่อสารในการเผยแพร่ข้อมูลเกี่ยวกับซีรีส์วายในฐานะซอฟต์พาวเวอร์ ผ่านข่าวสารออนไลน์และการสนทนาออนไลน์ของกลุ่มแฟน งานวิจัยใช้วิธีวิจัยแบบผสมผสาน (Mixed Method) ตามรูปแบบ Convergent Design โดยเก็บข้อมูลข่าวจำนวน 966 บทความจาก 15 แพลตฟอร์มข่าวออนไลน์ ระหว่างปี พ.ศ. 2563 ถึงเดือนกันยายน พ.ศ. 2568 และเก็บข้อมูลจาก Pantip, Reddit, X และ Facebook พร้อมใช้วิธีการทางวิทยาการคอมพิวเตอร์เชิงสังคมศาสตร์ในการวิเคราะห์ผล ผลการวิจัยพบว่าแพลตฟอร์มข่าวออนไลน์มักนำเสนอซีรีส์วายไทยในรูปแบบข่าวทั่วไปและข่าวประชาสัมพันธ์อย่างต่อเนื่อง อย่างไรก็ตาม สัดส่วนของข่าวที่เชื่อมโยงซีรีส์วายกับเศรษฐกิจสร้างสรรค์ ซอฟต์พาวเวอร์ และภาพลักษณ์ประเทศมีแนวโน้มเพิ่มขึ้น ซึ่งสะท้อนบทบาทของสื่อกระแสหลักในการขับเคลื่อนซอฟต์พาวเวอร์แบบบนลงล่าง (Top-down) ในขณะเดียวกัน กลุ่มแฟนคลับมีบทบาทสำคัญในการขับเคลื่อนซอฟต์พาวเวอร์แบบล่างขึ้นบน (Bottom-up) ผ่านการพูดคุยเกี่ยวกับนักแสดง บทวิจารณ์ โปรเจกต์ของแฟน ๆ การท่องเที่ยวตามรอย รวมถึงการแปลและอธิบายวัฒนธรรมไทยเป็นภาษาต่าง ๆ ทำให้แฟนคลับทำหน้าที่เป็นทั้งผู้บริโภค ผู้สนับสนุนเศรษฐกิจ และผู้ร่วมผลิตเนื้อหาทางวัฒนธรรมในเวลาเดียวกัน ซึ่งสามารถเชื่อมโยงซีรีส์วายกับการท่องเที่ยว การบริโภคสินค้าไทย และภาพลักษณ์เชิงบวกของประเทศ ข้อค้นพบทั้งหมดนำไปสู่ข้อสรุปว่า ซีรีส์วายไทยมีศักยภาพในฐานะซอฟต์พาวเวอร์ที่เชื่อมโยงกับเศรษฐกิจสร้างสรรค์ อย่างไรก็ตาม การบูรณาการเชิงนโยบายและโครงสร้างสนับสนุนจากภาครัฐยังมีข้อจำกัด และจากการสื่อสารของทั้งสองสื่อดังกล่าวชี้ให้เห็นว่าประเทศไทยยังขาดการพัฒนากลวิธีการสื่อสารและการพูดถึงยุทธศาสตร์การสื่อสารอย่างเป็นระบบ

Chinese Audiences' Perceptions And Responses To Crisis Communication In Thai Romantic Drama Series, Xiaoyun Ying

Chulalongkorn University Theses and Dissertations (Chula ETD)

The study was to explore Chinese audiences’ perceptions, attitudes, and behavioral intentions toward crisis response strategies in Thai Boys’ Love (BL) romantic drama series. A quantitative approach was employed using an online survey with 200 respondents who are Chinese, living outside mainland China, aged 18-45, and have watched Thai BL series at least once in the last three months. The results indicated that the overall level of respondents’ perceptions is moderate (M = 4.23) toward crisis response strategies. Additionally, the level of respondents’ perceptions is moderate to high to trust the organization and view the information as credible and transparent …

Codec-M: The Multi-Lingual Manosphere Subcorpus Of The Corpus Of Digital Extremism And Conspiracies, Rachel Mccullough, Daniel Drylie, Mindl Barta, Cass Dykeman, Daniel Smith

English Faculty Publications

In 2023, the U.S. Surgeon General warned the public of the current “loneliness epidemic” and its potential consequences on physical and mental health. One possible consequence of this epidemic is the growth of a movement defined by loneliness and isolation: the incel (“involuntary celibate”) movement. This warning presents a worrying glimpse at the future, as the incel movement, along with other parts of the manosphere, is one that espouses violently misogynist rhetoric which is intrinsically linked to right-wing extremism. While linguistic studies have been conducted on the speech of incels and other constituent movements of the manosphere, few of these …

Between Worlds, Between Selves: Comparative Self-Presentation Under Social Expectation Uncertainty Among U.S. Students And Vietnamese International Students, Thu Dang

Communication Theses - Archive

In an increasingly globalized professional environment, this study examines differences in uncertainty about social expectations, social comparison, and inauthentic self-presentation between U.S. students and Vietnamese international students on LinkedIn. Grounded in cultural dimensions and social comparison frameworks, the research investigates (1) differences in uncertainty, social comparison, and inauthentic self-presentation between the two groups, (2) the predictive roles of uncertainty and social comparison on inauthentic self-presentation, and (3) the moderating effects of country and self-construal levels on these relationships.

Survey data were collected from Vietnamese international students (n = 163) and U.S. students (n = 160). The findings revealed …

Cross-Cultural Narratives: A Comparative Analysis Of "Yo Soy Betty, La Fea" And "Ugly Betty", Marcos Falck Hernandez

Theses and Dissertations

This thesis examines the cross-cultural adaptation of the Colombian telenovela Yo soy Betty, la fea (1999–2001) into the American dramedy Ugly Betty (2006–2010), by analyzing how the latter reimagined the original narrative to address U.S.-specific cultural dynamics. Through qualitative analysis and literature review of the narrative structure, this study shows how “Ugly Betty” expanded its predecessor’s critique of beauty standards to explore Latino identity, multiculturalism, and workplace diversity in America. While both series center on an unconventional protagonist navigating the fashion industry, “Ugly Betty” uniquely foregrounds the experiences of a Mexican American family, offering nuanced depictions of immigration, cultural assimilation, …

Application Of Machine Learning And Natural Language Processing To Understand The Partisan Mobilization Of Ethnic Minorities, Ani Tepnadze

Graduate Theses, Dissertations, and Problem Reports (ETD)

This dissertation explores how competing interests across secondary dimensions of identity shape marginalized groups' capacity to institutionalize their grievances, particularly ethnic minorities. More specifically, I explore two mechanisms, intragroup cohesiveness and distinctiveness, as a driving force of grievance mobilization. This research is interdisciplinary, drawing on theories from political sociology, political communications, and computational social science. I examine the question of ethnic group particization in two stages. In the first stage, I developed an original machine learning pipeline to process large text corpora and identify the indicators of the strength of collective ethnic grievances in online group discussions. In the second …

World As Other, World As Self: Beyond Dualism In Environmental Narratives, Tamara Wallace Ramirez

CGU Theses & Dissertations

Stories of place matter to the way we live with the Earth. A dualistic perspective that pits "culture" against "nature" enables environmental degradation on small and large scales. Conversely, understanding humans and nonhumans as entwined allows us to think and act differently with our planetary community. This view entails integrating the "self" and the "other." Instead of being antithetical to the other, the self arises through engagement with others, human and nonhuman. Understanding our mutuality with others while respecting their alterity and agency fosters caring and dedication. Our sense of connection with the more-than-human world inspires our compassion. However, such …

Casd 2482 Introduction To Rehabilitative Audiology, Rosette Reisman

Open Educational Resources

Auditory intervention for children and adults; implications for early hearing detection and intervention; assessing communicative needs. Amplification devices, cochlear implants, hearing assistive technology, hearing protection and modes of communication. Experiential clinical-related activities.

Introduction To Communication Disorders, Anne Therese Frederiksen

Open Educational Resources

In this course, students will get an overview of the field of Communication Disorders and gain an understanding of the distinction between communication differences and disorders. We will discuss multicultural concerns in the professions of speech-language pathology and audiology, as well as the following: roles, responsibilities in professional practice across the lifespan and work settings; scope of practice related to speech, language, communication, and swallowing disorders; interprofessional practice; prevention, assessment, and intervention from an evidence-based perspective. 

A New Theater For Age-Old Social Patterns: An Exploratory Study Of Interpersonal Dynamics And The Overlay Of Gender Within Ai Companionship, Miriam Wolff

Theses and Dissertations

The emergence of artificial intelligence (AI) companions fundamentally shifts the landscape of interpersonal communication, introducing artificial entities as relational partners rather than mere facilitators of human-to-human interaction. This exploratory study examines the interplay of machine gendering, self-disclosure, perceived partner responsiveness (PPR), and interpersonal satisfaction within human-AI interactions. Participants engaged in conversations with gendered AI companions through the program Replika, completed structured surveys, and participated in qualitative interviews. Findings indicate that users' willingness to self-disclose was influenced by their perceptions of AI responsiveness, while gendered characteristics of AI significantly shaped user expectations and communication patterns. Specifically, users often attributed distinct personality …

Cultural Identity In Mental Health Services And Helpseeking Behaviours Among African International Students, Mark Ofosu Asirifi

Theses and Dissertations

Acculturation stress impacts international students’ psychological well-being and academic success, yet research on African students remains limited. For African international students, this stress is intensified by cultural stigma surrounding mental health services, deterring help-seeking due to fears of judgment and ostracization. This identity negotiation complicates their willingness to access support, reinforcing cultural barriers to mental health care. This study explores how cultural identity shapes the mental health perceptions and help-seeking behaviors of African international students in the United States. Grounded in the Communication Theory of Identity (CTI) and the Health Belief Model (HBM), the research examines how acculturative stress, stigma, …

African Restorative Justice Philosophy: Practicing The Ubuntu Paradigm In The Composition Classroom, Francis Hamza Issah

Wayne State University Dissertations

As the field of rhetoric and composition studies grapples with problematic institutional paradigms militating against its growth, changes taking place in the field mean that opportunity is created for a more equitable, inclusive, and diversified composition classroom. Questions of diversity, equity and inclusion have led me to investigate the composition classroom to identify and decenter structural systems of white mainstream literacy and language practices as a way of encouraging and building on the prior literacy practices of not just minority students, but all categories of students. In my dissertation research, I propose the practice of ubuntu as a way of …

Negotiating Power Relationships In Interprofessional Health Care Groups, Allison L. Noyes

Communication Studies Faculty Works

This chapter examines the communication challenges associated with the hierarchical structure of power relationships among the health professions. It is commonly believed that balancing power relationships is crucial for successful interprofessional collaboration in providing patient care, but because hierarchy is deeply embedded in healthcare organizations, balancing power among health professionals may be an unrealistic ideal. This chapter therefore reframes thinking about professional hierarchy-from a monolithic absolute to a flexible and negotiable social order that can serve multiple purposes at different points in the patient care process. It proposes a communicative framework of interprofessional hierarchy negotiation that can help us to …

Exploring The Stem Career Identity Development Of Black Women Across Their Lifespan, Veronica Hurd

Theses and Dissertations

Although STEM is the fastest-growing career sector, Black women are grossly underrepresented as they account for 2.5% of the workforce. Research highlights that this underrepresentation is due to racialized structures in K-12, postsecondary, and career settings that restrict Black girls’ and women’s STEM opportunities. While macrosystems such as hegemonic ideologies, attitudes, and social conditions shape Black girls’ and women’s opportunities in STEM, they continue to persist and achieve their career goals. To explore these barriers and Black women’s persistence in this industry, this study draws from the autobiographical memories of 10 Black women in the field or formerly in the …

Comparative Semiotic Analysis Of Non-Verbal Communication: Apis Mellifera Waggle Dance And Human Kinesic Signaling Systems, Nishtha Tikalal

Honors Undergraduate Theses

There are many parallels between two seemingly disparate forms of non-verbal communication: the waggle dance of Apis mellifera (honeybees) and human kinesic signaling systems. Through a comparative semiotic analysis, this research aims to conduct a comparative semiotic analysis, investigating structural and functional similarities between these communication methods, challenging anthropocentric assumptions about meaning making in the natural world. This research employs a meta-synthesis approach, drawn from a methodological literature review to examine historical representations of bee-human relationships, semiotics of non-verbal communication, and the specific mechanisms of the waggle dance and human kinesics. This methodology involves systematic categorization and analysis of extracted …

Exploring Patient-Provider Communication In Indian American Populations: A Scoping Review, Pranav S. Nadella

Honors Undergraduate Theses

Effective provider-patient communication directly influences patient satisfaction, treatment adherence, and health outcomes, yet the unique experiences of Indian Americans—one of the fastest-growing U.S. populations—remain underexplored in communication research. This scoping review, following Joanna Briggs Institute guidelines, systematically mapped the existing literature on provider-patient communication involving Indian Americans. Eleven studies met inclusion criteria, with data extracted on methods, populations, and seven coded aspects related to communication.

Findings revealed a narrow focus on first-generation immigrants and women, leaving men’s experiences and second-generation voices largely unexamined. Communication was shaped by language discordance, cultural stigma, family involvement, trust dynamics, and health literacy. No studies …

Predicting Crises On The African Frontier Stock Markets With Investor Sentiment Indicators: A Machine Learning Approach, David Korsah, Lord Mensah

Journal of International Technology and Information Management

This study examined the predictive ability of machine learning algorithms in identifying crises within African stock markets. The study employed seven distinct machine-learning models, analyzing historical stock prices from eight stock markets, three major sentiment indicators, and the exchange rates of local currencies against the US dollar, with each data spanning from May 1, 2007, to April 1, 2023. Extreme Gradient Boosting (XGBoost) emerged as the most effective algorithm for predicting crises. Historical stock prices and exchange rates were identified as the most critical features for prediction. On the sentiment side, investors’ perceptions of potential volatility on the S&P 500, …

Political Communication In A Multicultural Metropolis: Chinese Ethnic Media And The 2023 Toronto Mayoral By-Election, Dongwei Lin

Theses and Dissertations (Comprehensive)

Chinese are the second largest visible minority group in Canada and the most frequently reported ethnic or cultural origin in Toronto. Mandarin and Cantonese are, respectively, the largest and third largest non-official languages in Toronto. However, little research exists on the role of the Chinese ethnic community in Toronto municipal politics, especially the role of Chinese ethnic media in Toronto municipal elections.

The key argument of this thesis is that “Chinese ethnic media represent complementary public sphere(s) for informing and engaging Chinese Canadians in local political participation and discussion.” Through the 2023 Toronto Mayoral By-Election case study, this thesis examines …

Exploring The Shadows: How Taylor Swift's Music Embodies Dark Sound As A Popular Music Artist, Kristyn E. Cole

Theses and Dissertations (Comprehensive)

To challenge the conceptual matter of “dark sound”, this major research paper centers around the popular music artist, Taylor Swift to demonstrate an overarching feminist wisdom in an alternative style of music to identify how Taylor Swift presents and embodies qualities of “dark sound”. Research done by D. Ferrett, Theodor Adorno, Roland Barthes and Paul C. Jasen are used to examine her popular music, and its intersections and influence on our culture and society. Using multimodal critical discourse analysis, this research paper discusses three of Swift’s songs; “willow” (evermore, 2020) for her sound, All Too Well: The Short …

What We Owe Each Other: An Examination Of Social Exchange Theory And Public Perception Of Healthy Relationships, Sarah R. Korbich

West Chester University Graduate Theses, Dissertations, and Final Projects

This study uses prior literature on social exchange theory and uses various frameworks to examine the public’s perception and comprehension of SET through examining user-generated content on TikTok. Social exchange theory is based upon the idea that when interacting with other persons, you are exchanging rewards and costs. This study was guided by two questions that explore how social exchange is generalized and understood by the public, and how well the public’s ideas of positively contributing to a healthy relationship aligns with operational measures of SET. This study’s intention is to encourage SET’s usage in application to relational contexts as …

Diaspora Politics And A Rising China: Ambivalent Ties Amid Geopolitical Changes, Jiaqi M. Liu

Research Collection School of Social Sciences

Over the past decade, the rise of China on the global stage has witnessed the emergence of members of the Chinese diaspora as new meso-level actors in mediating Sino-Western relations. As part of China’s burgeoning “public diplomacy” around the globe, Chinese migrants organize cultural events to establish grassroots and semi-official exchanges between China and the West. This chapter provides a state-of-the-art examination of so-called “diasporic public diplomacy” whereby the Chinese diaspora plays an increasingly important role in promoting China’s soft power abroad. Based on long-term fieldwork in a prominent emigrant community, I analyse how Chinese national policies envision two specific …

Minds, Made Up Or Malleable? Covert Commands At The Eclipse Of Vaccine Communications, David H. Lee

Publications and Research

Abstract: Although millions have died from SARS-CoV-2 illness, COVID vaccines are credited with stemming the tide. Vaccinations and boosters significantly decrease the incidence of severe illness and death (even if they don’t usually prevent COVID-19 infection). Despite the success of global vaccination efforts, frequent reports of vaccine hesitance and refusal suggest that public health communications need improvement.

The chapter begins by acknowledging adverse events associated with COVID vaccination, including rare cases of anaphylaxis, GBS, and myocarditis. An inoculation-theoretic rationale is offered for this admission of vaccine risks: just as immune defenses mount when organisms are exposed to pathogens, so too …

Floating Signifiers: Ai, Semiotics, And The Crisis Of Meaning In Music, Kehinde Aruwajoye

Dartmouth College Master’s Theses

This thesis examines how AI-generated music disrupts traditional meaning-making processes in musical expression. Through semiotic analysis (Saussure, Peirce) and cultural theory (Hall), I demonstrate how AI produces technically proficient but culturally hollow compositions, what I term "floating signifiers." Case studies reveal AI's inability to replicate the lived experiences that give music its depth, despite accurate stylistic reproductions. The work identifies three fundamental losses: contextual grounding, authentic hybridity, and historical consciousness. I propose ethical frameworks for human-AI collaboration that preserve music's essential humanity while leveraging algorithmic capabilities. Ultimately, this research shifts the debate from technical possibility "Can AI compose?" to cultural …

Roll The Film, Play The Music, Lauren Sutton

Comm-entary

No abstract provided.

The Pussyhat And Performative Activism: What Happens When Protest Becomes Fashionable?, Layla Hanissian

Comm-entary

No abstract provided.

Shattering The Glass Ceiling: Comparative Narratives Of Women Leaders In Public Relations In Ghana And The United States Of America, Adriana Kukuwaa Adu

All Graduate Theses, Dissertations, and Other Capstone Projects

This study explores the lived experiences of women in public relations (PR) leadership roles in both Ghana and the United States, focusing on the cultural, institutional, and societal barriers that shape their professional journeys. Employing a qualitative research design, the study involved ten women in senior PR positions, five from each country, through in-depth, semi-structured interviews. Thematic analysis identified six key themes: institutional barriers and gendered expectations; double standards in leadership communication; the influence of stereotypes; mentorship and support; intra-gender competition; and leadership agency and optimism. Guided by Social Role Theory, Glass Ceiling Theory, Feminist Standpoint Theory, and Transformational Leadership …

White Coats And Scrubs: Bridging The Gaps In Accommodation, Tristan Stauffacher

Electronic Theses and Dissertations

Effective communication between nurses and physicians is critical for patient safety, yet these interactions often occur within hierarchical structures that can hinder open dialogue and collaboration. This study explores nurse-physician communication through the lens of Communication Accommodation Theory (CAT), specifically focusing on how nurses accommodate their communication using the framework’s strategies. Drawing on qualitative data from semi-structured interviews with registered nurses, this study identifies key themes including convergence, organizational silence, and maintenance as strategies that nurses engage in. The findings of this study reveal that accommodation choices are not solely motivated by intrinsic goals but can be motivated by external …

Visual Semiotics In Parks: Assessing Pictorial Symbol Effectiveness In Outdoor Recreation Settings, Miranda Jane Foster

Graduate Student Theses, Dissertations, & Professional Papers

As interest in outdoor recreation grows, so does the need for effective communication in parks and protected areas. With a larger, more diverse visiting population, managers face new challenges, including intensified recreational use, staffing demands, and barriers to communication presented by cultural and linguistic diversity (Manning et al., 2017; Perry et al., 2021). Effective, indirect communication tools, such as pictorial symbol signage, are essential for addressing these challenges. Pictorial symbol signs are widely used in recreational signage and serve as vital indirect management strategies for communicating to diverse visitors as a universal visual language (Davies et al., 1998). However, research …

Narrative Inquiry Into The Socio Economic Integration And Resilience Of The Mien Community In The United States, Teresa M. Saefong

University of the Pacific Theses and Dissertations

This qualitative study examined the socioeconomic integration of the Mien community, a refugee minority sometimes overlooked in research and policy discussions, in the United States. Five participants shared their experiences through in-depth interviews and community observations. The study utilizes narrative inquiry and is informed by community cultural wealth and resilience theory. The analysis incorporated restorying, comparative, and performative approaches. The findings suggested that Mien integration depended on intergenerational storytelling, clan-based networks, multilingual skills, and the adaption of traditional practices within U.S. institutions. Community organizations were important for keeping culture alive and filling in the gaps in institutional services by giving …