Digital Commons Network^™

Investigating The Impact Of Television Advertisement Image Quality On Telepresence, Attitude Towards Brands And Purchase Intentions, Cheryl C. Bracken

Communication Faculty Publications

In an experiment manipulating the image quality of television ads, 127 participants watched television commercials in either high or low image quality. The participants rated each ad for their attitude towards the ad and purchase intentions. Additionally, sensations of telepresence and transportation were assessed. The participants who viewed the ads in higher image quality reported more positive attitudes towards the brands, and higher levels of telepresence. The implications are discussed.

A Legacy Of Letters: The Construction Of An Aging Masculine Identity, K. Tiffani Baldwin

Electronic Theses and Dissertations

The purpose of this study is to investigate the construction of a masculine identity through a qualitative analysis of personal letters written by an aging man over the last two decades of his life (age 68-89). Symbolic interaction and life-span communication are the guiding frameworks behind the development of the research questions and the subsequent analyses. Research question one asks: What themes emerge from the personal letters written by an aging man? The following two themes emerged: a) relationality, and b) age and aging. Research question two asks: What do the metaphors that emerge from personal letters reveal about the …

Active Learning With Efficient Feature Weighting Methods For Improving Data Quality And Classification Accuracy, Justin Martineau, Lu Chen, Doreen Cheng, Amit P. Sheth

Kno.e.sis Publications

Many machine learning datasets are noisy with a substantial number of mislabeled instances. This noise yields sub-optimal classification performance. In this paper we study a large, low quality annotated dataset, created quickly and cheaply using Amazon Mechanical Turk to crowdsource annotations. We describe computationally cheap feature weighting techniques and a novel non-linear distribution spreading algorithm that can be used to iteratively and interactively correcting mislabeled instances to significantly improve annotation quality at low cost. Eight different emotion extraction experiments on Twitter data demonstrate that our approach is just as effective as more computationally expensive techniques. Our techniques save a considerable …

Loose Connections, Strong Networks: Self-Enrollment And The Rhetoric Of 350.Org, Daisy Celine Lucile Brightman

Communication Studies

No abstract provided.

Créativité Et Lecture En Langue Seconde : Propositions Pour La Lecture Des Textes Des Journaux Francophones Du Cameroun, Louis Martin Onguéné Essono

Présence Francophone: Revue internationale de langue et de littérature

Nowadays, it is common to say that the French press in Africa greatly contributes to the lower level of French. If true, this assertion hides a much deeper problem that concerns the act of writing and the act of reading in a non-native language. The performance of newspaper, radio or television journalists show that these writers share the same competence and face the same difficulties as the entire French-speaking population who is compelled to transmit ideas and information in a second language they do not master, or just a bit. This paper aims at understanding the reasons why non-African readers …

Designing Playful Games And Applications To Support Science Centers Learning Activities, Michail N. Giannakos, David Jones, Helen Crompton, Nikos Chrisochoides

Teaching & Learning Faculty Publications

In recent years there has been a renewed interest on science, technology, engineering, and mathematics (STEM) education. Following this interest, science centers' staff started providing technology enhanced informal STEM education experiences. The use of well-designed mobile and ubiquitous forms of technology to enrich informal STEM education activities is an essential success factor. The goal of our research is to investigate how technology applications can be better used and developed for taking full advantage of the opportunities and challenges they provide for students learning about STEM concepts. In our approach, we have conducted a series of interviews with experts from science …

Object Pleasures And Job Segregation: Barbers, Hairstylists, And The Material (Be)Longings Of Work, Craig Rich

Communication Studies Faculty Works

Increasingly, organization and communication scholars are paying critical attention to the materiality work/life. In this vein, this paper explores the connections between job segregation, object relations, and the performance of work belongings. In particular, it speaks into the question: how do object relations constitute segregated job belongings? Drawing on data from a year-long, comparative ethnography of barbers and hairstylists, the analysis focuses on barbershop and hair salon mirrors and the complex relations produced by barbers’ avoidance and hairstylists’ engagement of this common object. Specifically, these object relations were found to not only differentiate job belongings, but also materialize erotics (pains …

Idealism And Pragmatism In The Rhetoric Of John Boehner: A Weaverian Analysis Of Congressional Discourse, Cody Hawley

Masters Theses

American political rhetoric is characterized by a synthesis of contradictory idealistic and pragmatic elements, both of which are necessary if there is to be convincing persuasion. The way in which politicians rhetorically approach this dichotomy is significant, however, current studies on the topic are limited to presidential discourse. There is little research on this topic in other settings such the United States House of Representatives. This criticism analyzes John Boehner's congressional rhetoric in the idealistic-pragmatic dichotomy. The critical method utilized is Richard Weaver's four forms of argument-genus, similitude, consequence, and circumstance. Eight speeches of John Boehner, four from his position …

Russian Women And Belly Dancing: Body Work, Fun And Transformation, Galina Khartulari

College of Communication Theses and Dissertations

The study explores how Russian women’s socio-cultural experiences can be understood through belly dancing and transformed in belly dance classes. The study findings are based on the analysis of eleven interviews with Russian women of various ages and occupations, engaged in belly dancing for an extended period of time. Drawing on belly dancing as an embodied practice within the Russian context, the findings demonstrate that initial expectations of Russian women regarding belly dancing mutated over time, and new meanings were attached to this bodily practice. The emergent meanings are broadly conceptualized within the following dimensions: (1) remedial effects of belly …

Gender Representation In Sports Communication, Michelle R. Stiller

Communication Studies

No abstract provided.

America's Heroes And Darlings: The Media Portrayal Of Male And Female Athletes During The 2014 Sochi Games, Matthew K. Curtis

Theses and Dissertations

It has been well documented that female athletes receive much less media attention than male athletes, with estimates placing coverage of male athletes at 95% of all sport-related media (Coakley, 1986). While not to that extent, studies focusing on media portrayals of Olympic athletes also confirm that the media dedicates the majority of coverage to male athletes (Duncan, 1990; Duncan & Hasbrook, 1988; Hambrick, Simmons, Greenhalgh, & Greenwell, 2010; Higgs, Weiller, & Martin, 2003; Lee, 1992; Kinnick, 1998; Pfister, 1978). Some evidence suggests that media coverage of female athletes and the recognition of their achievements are slowly increasing (Higgs et …

Public Interest In Climate Change Over The Past Decade And The Effects Of The ‘Climategate’ Media Event, William R. L. Anderegg, Gregory R. Goldsmith

Biology, Chemistry, and Environmental Sciences Faculty Articles and Research

Despite overwhelming scientific consensus concerning anthropogenic climate change, many in the non-expert public perceive climate change as debated and contentious. There is concern that two recent high-profile media events—the hacking of the University of East Anglia emails and the Himalayan glacier melt rate presented in the Fourth Assessment Report of the Intergovernmental Panel on Climate Change—may have altered public opinion of climate change. While survey data is valuable for tracking public perception and opinion over time, including in response to climate-related media events, emerging methods that facilitate rapid assessment of spatial and temporal patterns in public interest and opinion could …

Beyond Assumptions: How Urban Students View And Practice Digital Literacies In And Out Of School, Storey Mecoli

Current Issues in Emerging eLearning

This qualitative, ethnographic case study investigates digital literacy practices and perceptions of students at an urban public high school in the Boston metropolitan area comprising a racially, ethnically, linguistically, and economically diverse student body, an under-studied demographic. The study compares in-school and out-of-school literacy practices and posits the role schools might play in preparing learners. The study examines digital literacy practices among student based on information gathered through focus groups, survey methods, and interviews. Three controlling questions guided the study:

1. What digital literacy practices are students in Washington High School engaging in outside of school?
2. What purposes do these youth …

Library Portal 2.0: The Social Research Management System, Apostolos Koutropoulos

Current Issues in Emerging eLearning

Library 2.0 (L2) has been discussed in depth in library circles in recent years. This article looks at L2 initiatives and technology implementation with regard to L2 and proposes a reboot, repositioning the library portal as a Social Research Management System (SRMS). This SRMS adheres to the L2 principles of purposeful, user-driven, library services. The SRMS is envisioned as the center of academic research and activity at universities, not as a peripheral tool. Creating a new generation library portal (the SRMS) is a group endeavor, thus by utilizing both on-campus and peer resources, the realization of the faceted, modularized, SRMS …

Group Productivity In Varying Communication Mediums: Testing Face-To-Face And Virtual Interaction, Jessica Walker

Undergraduate University Honors Capstones

Research in the field of industrial organizational psychology identifies key factors that affect team productivity in the workplace. One such critical factor is communication mode and the integration of technology into work interaction. Using an experimental design modeled after Straus and McGrath's 1994 study on productivity when using face-to-face (FTF) and chatroom communication, this study focuses on a Deaf population and adds computer-mediated video communication. Fourteen groups of 3-5 participants were each assigned one of the three nodes of communication and given three timed tasks to answer together. At the end, participants filled out an individual survey reflecting upon the …

Informing, Entertaining And Persuading: Health Communication At The Amazing You, David Haldane Lee

USF Tampa Graduate Theses and Dissertations

This is a study of the communication environment at The Amazing You, an exhibition about health and wellness with over 400 different exhibits at the Tampa Museum of Science and Industry (MOSI). The purpose of this study is to describe a multi-media, multi-vocal health communication environment which incorporates forms of intervention from various medical communities of practice into a narrative about human life stages. Describing communication at a science center as circular, complex and multi-directional allows for notions of feedback to be considered in an otherwise unilinear and unidirectional process from message to receiver. This research is about science center …

Spartan Daily, May 8, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 40

Affect Perception In Computer Mediated Communication, Rachel E. Townsend, Chris Allen

Student Research Symposium

The perception of affect influences the subjective perception of an individual’s environment (Isbell & Burns, n.d.). Accurate affect perception leads to increased resilience and positive coping mechanisms when faced with daily life stressors (Robinson, 2012). Communication technologies have revolutionized the ways in which individuals connect to one another professionally and socially (Walther, 1996). This study investigated accurate affect perception in computer mediated communication (CMC) from a multidisciplinary perspective.

Communication research posit several theories to accommodate the ways in which we communicate using CMC (J. B. Walther, 1996). Personality research has documented the correlation between the traits extraversion and neuroticism with …

Tensions And Metaphors In Higher Education Fundraising Profession, Jessica Martin Carver

Masters Theses & Specialist Projects

This research examined the language used by higher education development professionals, specifically similar and dissimilar tropes and how they shape the perception of those development professionals. By studying these linguistic devices, insight is provided into this particular occupation and the effects these devices have on perceptions and interpretation. The findings in this study could help to produce more skilled communicators in the field and could be used as a framework to study other professional positions. Semi-structured interviews were conducted to gather data from twelve participants, and the data was then analyzed through thematic analysis. Findings revealed the types of metaphors …

Using Statistical Methods To Determine Geolocation Via Twitter, Christopher M. Wright

Masters Theses & Specialist Projects

With the ever expanding usage of social media websites such as Twitter, it is possible to use statistical inquires to form a geographic location of a person using solely the content of their tweets. According to a study done in 2010, Zhiyuan Cheng, was able to detect a location of a Twitter user within 100 miles of their actual location 51% of the time. While this may seem like an already significant find, this study was done while Twitter was still finding its ground to stand on. In 2010, Twitter had 75 million unique users registered, as of March 2013, …

Talking Hands: Does Gesture Production Help Bilingual Preschoolers Learn Words?, Bailey Bell Marks

Renée Crown University Honors Thesis Projects - All

As multilingualism grows throughout the world, so does the need to develop appropriate teaching methods for the multilingual population, especially during the crucial stages of language acquisition that occur during childhood. Bilingual children must develop two vocabularies concurrently; this is a difficult task for many, but non-speech expression of language such as gestures may aid the process of acquiring new words in one’s vocabulary. The mirror neuron system provides a physiological basis for the connection between language centers in the brain and the execution and observation of hand movements. To examine how using gestures affects children’s word learning, the researcher …

The Impact Of Intolerance Of Uncertainty On International Students' Intercultural And Intracultural Conflict Management, Yekaterina Syrtsova

Graduate Theses and Dissertations

This study investigates the role of intolerance of uncertainty in international students' conflict management in intracultural and intercultural settings. International students at a large U.S. university were surveyed and their responses were analyzed using quantitative methods. Analyses indicated that the higher the intolerance of uncertainty scores, the higher the use of dominating and avoiding strategies. The results in this study also revealed that when controlling for sex, the higher the individuals' intolerance of uncertainty score, the lower their preference for integrating-compromising strategy. Finally, there were limited differences between the ways international students handle conflict with conflict partners from their own …

Presidential Epideictic Rhetoric During Times Of Crisis: Barack Obama's "9/11" Moment, Michael Eisenstadt

UNLV Theses, Dissertations, Professional Papers, and Capstones

Epideictic or ceremonial rhetoric, in its most basic and essential function, praises or blames an object. Ceremonial speakers seek to articulate why those particular objects are worthy of honor or the reverse. In the unfortunate event of a national tragedy, citizens may be confused or troubled, presenting the need for clarification and reassurance. Often times, concrete political solutions do not satisfy these needs because they do not explain what has occurred in terms the public can understand and proceed from. Presidents often inject memories of the past into public address to define these troubling situations in ways that broad, national …

Organizing Livelihoods: An Examination Of Political Discourses Organizing A Public Park, Jared Kopczynski

Boise State University Theses and Dissertations

Organizational communication scholars have a history of challenging previous understandings of organization and complicating the ways organizations are understood and practiced. As organizations have been studied from communicative perspectives, some scholars have suggested moving beyond the organization to apply the rich insights gained to new problems and phenomena. Guided by the call to take organizational communication insights beyond the “organization,” this thesis examines constitutive communicative interactions and lived experiences within a public park. Public parks are frequently overlooked as mundane places in contemporary Western society, but this study demonstrates how that they are important places for meaning making and organizing. …

Narrating Gender: A Feminist Approach To The Narratives Of The Transgender Experience, Jamie K. Lange

Boise State University Theses and Dissertations

Gender and identity are complex and often ubiquitous in nature. This is a study about gender and identity and the ways in which they manifest through the narratives of five transgender individuals, who all transitioned after the age of 45, who now live as women. This study about the transgender experience adds a significant and important perspective on gender, identity, identification, and the relationship between gender and identity. The most important conclusions are the lengths to which these people go to support gender social constructs, reinforcing the immense strength of the social construction of gender. The idea that social constructs …

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …

Telling Tales As Oral Performance: A Cross-Cultural Comparison Of Storytelling In Ireland, Scotland And Southern Appalachia, Annalee Tull

Electronic Theses and Dissertations

I sought to link, through this paper, cultural performances of identity through storytelling in Ireland, Scotland, and southern Appalachia. I evaluated storytelling practices, whether it was a public or private performance, using symbolic interactionism, dramatist theory, narrative paradigm, and performance theory. The author studied abroad in Ireland and Scotland through the East Tennessee State University Appalachian, Scottish, and Irish Studies Program and experienced an array of stories. She then evaluated her own experiences with storytelling from growing up in southern Appalachia and visited the International Storytelling Festival in Jonesborough, TN. The research is rooted in grounded theory from ethnographies, with …

Learning Two Languages: Maze Behaviors In Narrative Discourse For Spanish-English Bilinguals, Joel Hopper

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

This study was designed to determine whether mazing behavior in narrative retells of bilingual English and Spanish speaking children was affected by language, complexity of sentence structure, and language development over time. Language transcripts were analyzed from English and Spanish narrative retells elicited from 216 children between the ages of 5 and 9 at the beginning and end of kindergarten, first, and second grade years. Findings revealed a statistically significant difference in the average maze scores and sentence types. A significant interaction was also found between time and language, with maze scores remaining nearly level over time in English and …

An Exploratory Study Of Generational Differences In Health Information Seeking And Smoking Behaviors In Bulgaria, Iva Stoyneva

Communication & Theatre Arts Theses

Smoking is a serious global public health threat that causes more than 6 million deaths annually (WHO, 2013). Smoking is also the single, most preventable cause of death (CDC, 2014). According to a recent study, Bulgaria was ranked as one of onlyl 1 countries in the world, in which half of the adult male population smokes, as well as one of 11 countries in which more than one-quarter of the adult female population smokes. Research suggests that the most significant predictors of smoking behavior in Bulgaria were age and geographic location (Balabanova, Bobak & McKee, 1998). Contributing to these finings, …

Alice's Adventure Through Second Language Acquisition: An Educator's Perspective, Jessica Pryor Lee

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

The author employs narrative writing to illustrate annotated bibliographies, classroom observations, research and research proposals, and self-reflections for second language learning. Elementary, secondary, adult, and college-level teachings are addressed. The author focuses on communicative language teaching, brain-based teaching, and dual language immersion with content based instruction. She addresses the importance of writing, authentic materials, task-based activities, communication, and the recognition of heritage learners. The main character is Alice and she travels through Argentina and Chile. Footnotes are used to keep the narrative style of the portfolio coherent. While the storyline is fictitious, all information included is based on the author’s …