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Coordinating Meaning With Ai System Cards: A Thematic Analysis, Jennifer Rene French Cyrek Jul 2026

Coordinating Meaning With Ai System Cards: A Thematic Analysis, Jennifer Rene French Cyrek

Doctoral Dissertations and Projects

As the meaning of AI risk remains unsettled across sociotechnical and public discourse, AI system cards are an emergent, yet understudied, genre of technical documentation through which AI technology developers publicly frame new AI system capabilities including risks. This thematic content analysis study examines how AI technology developers coordinate meaning regarding risk and responsible development in stewardship of AI. Guided by a constitutive view of communication and systems theory, second-order cybernetics, and the cybernetic tradition, this study analyzes a purposive corpus of AI system cards collected from 2023-2025 using thematic content analysis and the hierarchy of meaning heuristic from coordinated …


Comparing Text Score Strategies For Online Music Making, Craig Pedersen, Lindsay R. Vickery, Stuart James Jul 2026

Comparing Text Score Strategies For Online Music Making, Craig Pedersen, Lindsay R. Vickery, Stuart James

Journal of Network Music and Arts

This paper investigates a range of approaches to using text scores in online and networked music performance, focusing on their alignment with strategies proposed by Wilson (2020) for aesthetic and technical approaches to networked music performance. Text scores, emerging from the experimental music movement of the 1960s, communicate musical ideas through words rather than traditional notation, taking instructional, allusive, and hybrid forms. Although there are many aesthetic and pragmatic approaches to text score composition, the temporal openness of many such works makes the medium well-suited to the latency-challenged practice of telematic performance. The study evaluates four text scores—Craig Pedersen’s July …


A Quantitative Content Analysis Of Media Framing Of Illegal Mining In Ghana, Ebenezer Ato Kwamena Aidoo, Patrick Ansah, Fredrick Daoyenikye, Maame Aba Afful Jul 2026

A Quantitative Content Analysis Of Media Framing Of Illegal Mining In Ghana, Ebenezer Ato Kwamena Aidoo, Patrick Ansah, Fredrick Daoyenikye, Maame Aba Afful

Faculty Scholarship

Illegal mining in Ghana has attracted considerable public and policy attention due to its far-reaching environmental, social, and health consequences. Our study examines how Ghanaian news media frame illegal mining, the tone of media coverage, and the stakeholders represented in news narratives. Using a quantitative content analysis, 800 news articles were sampled from six widely read media outlets, Daily Graphic, Ghanaian Times, TV3 Ghana, GTV, Joy FM, and Citi Newsroom. A multivariate analysis of variance (MANOVA) was employed to examine differences in framing, tone, and stakeholder representation across outlets. Findings indicate that news organizations emphasize distinct frames, resulting in varied …


Values-Based Leadership In Public Discourse: How University Leaders Frame Character And Commitment, Heather Carroll, Jeff Fritz, Sarah Williams, Cheryl A. Maurana Jul 2026

Values-Based Leadership In Public Discourse: How University Leaders Frame Character And Commitment, Heather Carroll, Jeff Fritz, Sarah Williams, Cheryl A. Maurana

The Journal of Values-Based Leadership

Public leadership speech is a consequential site of ethical positioning where institutional values are named, contested, and interpreted under pressure, and where the choice of virtue language shapes where attention is directed. Analyzing published quotations from university leaders during the first 100 days of the second Trump administration, we examine how virtue language functioned as a public act of values-based leadership through a socio-ecological framework for flourishing that treats character as dynamic and relational. We find that leaders constructed ethical stances by anchoring commitment to moral virtues that named goods, intellectual virtues that narrated deliberative process, and occasionally pairing both …


No One’S Child: Regulatory Gaps And The Wellbeing Of High School International Students (Hsis) In Homestays In Ontario, Canada, Patricia Quan Jul 2026

No One’S Child: Regulatory Gaps And The Wellbeing Of High School International Students (Hsis) In Homestays In Ontario, Canada, Patricia Quan

Critical Internationalization Studies Review

No abstract provided.


Rhetorical Physics And The Laws Of Language: A Comparative Analysis Of President Trump And President Macron At The United Nations 2025, David Edmund Allen Jul 2026

Rhetorical Physics And The Laws Of Language: A Comparative Analysis Of President Trump And President Macron At The United Nations 2025, David Edmund Allen

Research outputs 2022 to 2026

The paper features a textual analysis of the UN speeches made by the US President Donald Trump and by France’s President Macron. President Trump’s speech was made in the absence of a teleprompter and lasted almost an hour. President Macron’s speech was representative of a more standard diplomatic speech. Both speeches are analyzed using a variety of models and techniques. The analysis incorporates an exploration of Manin’s link of Zipf’s law to concepts from information theory and algorithmic complexity, Tao’s concepts applied to power laws, ‘E pluribus unum’, out of many, one, plus a completely new application of Villermaux’s universal …


The Narrative Dynamics Of Special Books By Special Kids Youtube Videos And Comments: A Study Of Disability Rhetoric And Public Narrative Engagement, Jessica Louise Allee Jul 2026

The Narrative Dynamics Of Special Books By Special Kids Youtube Videos And Comments: A Study Of Disability Rhetoric And Public Narrative Engagement, Jessica Louise Allee

Graduate Theses and Dissertations

Digital media has expanded disability advocacy and community building by enabling accessible, visual storytelling and connection. Special Books by Special Kids (SBSK), a YouTube channel using interview-based disability storytelling, foregrounds people’s experiences with disabilities in the videos, while inviting viewers to interpret, identify with, and respond in the comments. As a participatory storytelling space, SBSK offers a site for examining how disability meanings are constructed, negotiated, and transformed through narratives, multimodal practices, and audience uptake, while revealing how dominant disability rhetoric or ableist discourse that positions people with disabilities as burdens, inherently deficient, or socially devalued, can be reproduced, complicated, …


Toward Professionalization: Insights From Sign Language Interpreters In Vietnam, Anh P. Doan Jun 2026

Toward Professionalization: Insights From Sign Language Interpreters In Vietnam, Anh P. Doan

Journal of Interpretation

This study examines how sign language interpreters in Vietnam perceive the professionalization of their field and the strategies they propose for establishing it as a recognized profession. Despite growing demand for communication access, sign language interpreting in Vietnam remains an emerging field with limited institutional infrastructure and no formal interpreter education programs. Data were collected through an online qualitative survey of 28 hearing interpreters working in sign language interpreting across Vietnam. Responses were analyzed using thematic analysis to identify key themes in interpreters’ experiences and perspectives. Findings show that many interpreters enter the field through informal pathways such as community …


The Meme Event: Memefication, Memory-Making And Political Resistance In The Biafra Digital Discourse, Chimaobi Dick Onwukwe Jun 2026

The Meme Event: Memefication, Memory-Making And Political Resistance In The Biafra Digital Discourse, Chimaobi Dick Onwukwe

Theses - ALL

In this thesis, I examine the Biafran digital commemoration on May 30th every year—Biafra Commemoration Day. Specifically, I examine how the Biafran digital commemorative culture functions as memorialization and political action. Drawing on theoretical reserves from modern meme studies and performance studies, I propose a theory of “meme event”—a coordinated digital practice that encompasses not just memetic content but the larger ecology of its creation, circulation, strategic timing (May 30th), and strategic deployment. The rallying slogan “We don’t die, we multiply” serves as the anchor around which the meme event revolves, circulating both memetic content and non-meme posts. This theoretical …


The Strange Case Of Family: How The Dual Character Is Represented In 2025 American Horror Films, Camila Flores Jun 2026

The Strange Case Of Family: How The Dual Character Is Represented In 2025 American Horror Films, Camila Flores

Theses - ALL

This thesis examines the representation of dual-role characters in contemporary American horror cinema through a qualitative textual analysis of three 2025 horror films: The Monkey (Osgood Perkins), Sinners (Ryan Coogler), and Frankenstein (Guillermo del Toro). While dual or doubled characters have historically been analyzed through psychoanalytic frameworks centered on the ego, repression, and identity fragmentation, this study argues that recent horror films move beyond the traditional “double as self” narrative. Instead, these films position dual-role characters within broader social, cultural, and familial contexts, emphasizing how doubling reflects generational trauma, collective memory, and systems of oppression. Guided by Stuart Hall’s theory …


A Scoping Review Of Sycophancy In Large Language Models: Operational And Theoretical Recognition, Kallen Zhou, Manning Littlejohn, Isabella Garrard Jun 2026

A Scoping Review Of Sycophancy In Large Language Models: Operational And Theoretical Recognition, Kallen Zhou, Manning Littlejohn, Isabella Garrard

Endeavors: Mississippi State Undergraduate Research Journal

As large language models (LLMs) usage grows across different domains, sycophancy, the tendency for output to align with users, is increasingly being recognized as a primary issue arising from applying LLMs into critical areas. Current research has provided a variety of theoretical definitions, mitigation techniques, and quantification for sycophancy. However, there is little to no consistency across different papers. This scoping review seeks to connect different works on LLM sycophancy by identifying themes in theoretical definitions, measurement methods, and inducement techniques of sycophancy. By analyzing 26 papers (preprints, conference proceedings, and journal articles) from arXiv, ACL Anthology, and Scopus, this …


Navigating Multiple Roles: Communication Strategies Of Indonesian Postgraduate Women In A Patriarchal Collectivist Culture, Shela Kusumaningtyas, Wawan Hadinata, Nur Iman, Yunati Alinda, Adinda Aulia Nurhaliza, Leoni Nindyasari Jun 2026

Navigating Multiple Roles: Communication Strategies Of Indonesian Postgraduate Women In A Patriarchal Collectivist Culture, Shela Kusumaningtyas, Wawan Hadinata, Nur Iman, Yunati Alinda, Adinda Aulia Nurhaliza, Leoni Nindyasari

JURNAL KOMUNIKASI INDONESIA

This study examines how Indonesian postgraduate women negotiate simultaneous roles as wives, mothers, workers, and students within a patriarchal collectivist culture. Using a qualitative case study with a constructivist orientation, the research focuses on six postgraduate students at the University of Indonesia who were selected through purposive criteria because they simultaneously managed family, work, and academic responsibilities. Data were collected through in-depth interviews, limited contextual observation, and supporting documents, and were analyzed using open, axial, and selective coding procedures. The findings show that role conflict is experienced not merely as a matter of time management, but as a layered burden …


From Hashtags To Regime Change: How Ai-Driven Social Media Algorithms Fueled Youth Protests Against Authoritarianism In Bangladesh But Stalled In Pakistan (2020-2025), Rafia Nishan Abbasi Jun 2026

From Hashtags To Regime Change: How Ai-Driven Social Media Algorithms Fueled Youth Protests Against Authoritarianism In Bangladesh But Stalled In Pakistan (2020-2025), Rafia Nishan Abbasi

Electronic Theses and Dissertations

In this research, it has been investigated that how and why youth protests were amplified by AI based social media algorithms in Bangladesh; however, their impacts resulted in occasional and isolated resistance in Pakistan during 2022-25, taking in account the differences in state regulations, platform governance, and civil society networks. While utilizing Mixed-methods approach, this study employs comparative discourse analysis, a structured survey (N=466), semi-structured interviews, legal and policy tracing, and platform data. This research has proposed a novel theoretical framework of Algorithm Regime Mediation (ARM). ARM considers platform algorithms as politically intermingled intermediaries which can determine socio-political outcomes by …


Exploring Border Rhetoric, Resistance, And The American Dream: Alexandria Ocasio-Cortez' First House Address, Candice L. Ruh Phd, Cassandra Hightower Jun 2026

Exploring Border Rhetoric, Resistance, And The American Dream: Alexandria Ocasio-Cortez' First House Address, Candice L. Ruh Phd, Cassandra Hightower

Feminist Pedagogy

Border rhetoric can be a “muddy” topic for undergraduates, as borders are often taught as fixed, factual lines that divide places and people. However, from a communication perspective, borders are fluid, symbolic, and socially constructed. This difference between viewing borders as physical dividers versus rhetorical constructs creates a valuable opportunity for students to think critically about how meaning is shaped by borders of land, language, and identity.             This original teaching activity uses Representative Alexandria Ocasio-Cortez’ (D-NY) first House speech—the most-watched C-SPAN video within 12 hours of release (Gajanan, 2019)—as a central case. It invites students to analyze a key moment …


Introduction Jun 2026

Introduction

Al-Kīmiyā

Bien que non thématisées explicitement, les contributions de ce numéro traitent, une fois encore, des transformations technologiques, pédagogiques et sociopolitiques qui caractérisent notre époque et redessinent profondément les contours des pratiques et des professions langagières. Traduction, interprétation, et analyse du discours se trouvent aujourd’hui au cœur de mutations majeures qui interrogent à la fois les modalités de production du sens, les conditions de communication et de transmission des savoirs et les formes contemporaines du pouvoir discursif. Ce numéro réunit quatre contributions et un compte rendu qui explorent ces dynamiques et mettent en lumière les défis ainsi que les opportunités qu’elles …


Rethinking Interpreter Training: The Role Of Microlearning In Boosting Knowledge Retention, Hicham Boughaba Jun 2026

Rethinking Interpreter Training: The Role Of Microlearning In Boosting Knowledge Retention, Hicham Boughaba

Al-Kīmiyā

This study examines the effectiveness of microlearning interventions in enhancing knowledge retention and interpreting performance among trainee interpreters. A quasi-experimental design was employed, with interpreting students divided into two groups: an experimental group receiving targeted microlearning modules on specialized terminology and a control group relying on general knowledge only. Their performance was evaluated according to four criteria: accuracy, clarity and fluency, terminology usage, and cultural and contextual understanding. Results indicate that participants who were exposed to microlearning modules achieved significantly higher scores across all evaluation criteria, with notable gains in accuracy and terminology usage. These findings suggest that microlearning constitutes …


Penet, Jc., Moorkens, J. & Yamada, M. (Eds.). 2026. Teaching Translation In The Age Of Generative Ai: New Paradigm, New Learning? Language Science, May Hobeika Haddad Jun 2026

Penet, Jc., Moorkens, J. & Yamada, M. (Eds.). 2026. Teaching Translation In The Age Of Generative Ai: New Paradigm, New Learning? Language Science, May Hobeika Haddad

Al-Kīmiyā

Dès l’introduction, cet ouvrage collectif s’inscrit dans le prolongement de publications récentes consacrées à l’intelligence artificielle et à la traduction, que Penet mentionne explicitement, notamment celles de Kenny, Machine Translation for Everyone: Empowering Users in the Age of Artificial Intelligence (2022), et de Pym et Hao, How to Augment Language Skills: Generative AI and Machine Translation in Language Learning and Translator Training (2025).
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Discursive Analysis Of Authoritarian Islamist Populism: The Case Of The Justice And Development Party (Morocco), Youssef Aboudi Jun 2026

Discursive Analysis Of Authoritarian Islamist Populism: The Case Of The Justice And Development Party (Morocco), Youssef Aboudi

Al-Kīmiyā

This article analyzes the linguistic modalities constitutive of political populism, with particular attention to its contemporary authoritarian-leaning manifestations. Conceived as a discursive construction or a style of communication (Taguieff, 1997), populist discourse is organized around a charismatic figure who claims a direct relationship with an idealized people, set in opposition to an elite deemed illegitimate and inherently malevolent (Breton, 2009). The study advances the hypothesis that the staging of charismatic power, grounded primarily in conspiratorial logics that generate an atmosphere of insecurity and fear (Wodak, 2015), contributes to reinforcing mechanisms of symbolic and political domination while inhibiting critical reflexivity (Weber, …


Professions Langagières Et Intelligence Artificielle : Grand Remplacement Ou Complémentarité Éthique ?, Mary Yazbeck Jun 2026

Professions Langagières Et Intelligence Artificielle : Grand Remplacement Ou Complémentarité Éthique ?, Mary Yazbeck

Al-Kīmiyā

The emergence of artificial intelligence (AI) in the fields of translation and interpreting has sparked renewed debate about the future of language professions. Does the increasing integration of AI signal the gradual displacement of human expertise, or does it instead point to a reconfiguration of professional roles through new forms of human–machine cooperation? This article addresses this question through a philosophical and technocritical perspective, drawing on the work of Luciano Floridi, Hans Jonas, and other thinkers concerned with responsibility, digital ethics, and the place of the human within technological systems. It argues that the development of AI does not entail …


الهجانة في الترجمة الفورية: مسيرة تكيّف, سليمى غريّب البستاني, لينا منعم Jun 2026

الهجانة في الترجمة الفورية: مسيرة تكيّف, سليمى غريّب البستاني, لينا منعم

Al-Kīmiyā

Linguistic mediation is undergoing profound transformations due to rapid developments in artificial intelligence technologies and automated text processing. Innovations in the field, such as Neural Machine Translation (NMT), Automatic Speech Recognition (ASR), and Computer-Assisted Translation and Computer-Assisted Interpreting (CAT-CAI), have induced new forms of interaction between translators, interpreters, and technological systems. By reviewing how simultaneous interpreting adapts to developments in the labor market and technological innovation through hybridization, this study aims to demonstrate that the integration of modern technology and artificial intelligence into the field is nothing but the emergence of a new form of hybridity, this time embodied in …


Listener Factors In Integrating Syntax And Plausibility In Sentences Produced With Versus Without Stuttering, Gabriella L. Burgess Hayes Jun 2026

Listener Factors In Integrating Syntax And Plausibility In Sentences Produced With Versus Without Stuttering, Gabriella L. Burgess Hayes

USF Tampa Graduate Theses and Dissertations

Purpose: Development of communication-focused therapy for people who stutter requires better understanding of how stuttering impacts oral comprehension. One aim was to investigate how stuttering impacts listeners’ ability to integrate syntax and world knowledge (plausibility) in sentence processing. A second aim was to investigate how listener factors predict ability to integrate information in sentences with stuttering.

Methods: 224 adults heard 24 experimental sentences interspersed with 24 fillers. Experimental sentences included six plausible double-object dative (DO) constructions, six plausible prepositional dative (PD) constructions, six implausible DO constructions, and six implausible PD constructions. Implausible constructions served as analogues of communication breakdowns. Half …


Breaking The Silence: A Content And Expert Analysis Of The 2025 Ramadan Series Lam Shamseya's Framing And Subversion Of Child Sexual Abuse Discourse In Egypt, Maya Abouelnasr Jun 2026

Breaking The Silence: A Content And Expert Analysis Of The 2025 Ramadan Series Lam Shamseya's Framing And Subversion Of Child Sexual Abuse Discourse In Egypt, Maya Abouelnasr

Theses and Dissertations

This thesis analyzes how the 2025 Egyptian TV series Lam Shamseya served as a sociocultural intervention and awareness platform for reframing and subverting the typical child sexual abuse (CSA) discourse in Egypt. Using a mixed-methods approach, the study triangulates framing theory and two complementary tools of the critical discourse analysis (CDA) and the circuit of culture model through a scene-level content analysis of 304 scenes across all 15 episodes of the series and ten semi-structured interviews with media experts, media practitioners, and psychologists. Key findings include reported corroboration of subversion of traditional tropes and archetypes, as well as reframing of …


Experiences Of U.S. Airmen In Navigating Cross-Cultural Communication Within The Workplace, Monica Carloss Jun 2026

Experiences Of U.S. Airmen In Navigating Cross-Cultural Communication Within The Workplace, Monica Carloss

Walden Dissertations and Doctoral Studies

No abstract provided.


Modeling The Spread Of Competing Narratives In Multimodal Social Media Network, Mayor Inna Gurung Jun 2026

Modeling The Spread Of Competing Narratives In Multimodal Social Media Network, Mayor Inna Gurung

Theses and Dissertations

Social media has fundamentally transformed how narratives are produced, contested, and disseminated, enabling competing interpretations of the same event to spread rapidly across networked populations. Understanding how narratives gain traction over others in these environments is critical for addressing misinformation, supporting informed public discourse, and designing effective counter-messaging strategies. Yet existing research largely treats narrative propagation as a single-process phenomenon and focuses predominantly on textual data, overlooking both the competitive dynamics between opposing narratives and the growing role of visual symbolic communication in shaping how narratives are received. This dissertation addresses these gaps through a multi-platform, multimodal framework applied to …


Viral Visions Of Femininity: A Visual Thematic Analysis Of Trending Tradwife Imagery On Instagram, Phoebe L. Lim Jun 2026

Viral Visions Of Femininity: A Visual Thematic Analysis Of Trending Tradwife Imagery On Instagram, Phoebe L. Lim

Masters Theses

This study uses visual thematic analysis and a semiotics lens to examine how trending tradwife content on Instagram constructs domestic femininity through recurring signifiers of whiteness, homemaking, motherhood, and hyperfeminine aesthetics. Current rhetorical analysis of the tradwife movement argues that the imagery of sweet, nostalgic traditionalism functions to mask visual and semiotic codes associated with patriarchal hierarchies, anti-feminism, pronatalism, and alt-right ideologies (Proctor, 2022). Drawing on the theoretical models of Saussure, Peirce, and Barthes (1972), this research analyzes how strategically curated visuals of domesticity and femininity function as ideological signifiers within digital culture. Analysis of 100 posts under #tradwife found …


An Analysis Of Immigration Frames In The News Media Post- Second Trump Administration, Olivia Hartley Jun 2026

An Analysis Of Immigration Frames In The News Media Post- Second Trump Administration, Olivia Hartley

Communication Studies

Immigration has been a particularly controversial issue since the 2nd Trump Administration. There has been an increase in Immigration Customs Enforcement activity, including deportations and detainments of immigrants across the United States (Craft & Witherspoon, 2026). Given the uptick in media coverage regarding these events, it is essential to understand how this information is being presented to the public. The framing of news media impacts how the public perceives issues, determining the acceptable treatment of immigrants in our society. In this study, a content analysis was performed to determine the prevalence of generic immigration news frames following the start of …


Building On Rented Land: An Interpretive Phenomenological Analysis Of Black Women’S Digital Homeplace-Building On Tiktok, Monica Thompson Jun 2026

Building On Rented Land: An Interpretive Phenomenological Analysis Of Black Women’S Digital Homeplace-Building On Tiktok, Monica Thompson

Dissertations, Theses, and Capstone Projects

This interpretative phenomenological analysis (IPA) examined the lived experiences of seven Black women TikTok users, exploring how they describe and make meaning of TikTok as a space of digital expression amid algorithmic constraint and platform precarity. Grounded in Black Cyberfeminism, Critical Race Theory, and hooks’ (1990) homeplace theory, the study asked three questions: how Black women describe their use of TikTok; how they make meaning of the platform as a space of expression; and how they navigate platform instability, political threats, and content restrictions while maintaining authentic expression. Drawing on semi-structured Zoom interviews and analyzed using Smith et al.’s (2009) …


Rewarding Risk: How Political Health Messaging Drives Virality And Controversy On X, Hiba Ali May 2026

Rewarding Risk: How Political Health Messaging Drives Virality And Controversy On X, Hiba Ali

Quantitative Social Science Undergraduate Senior Theses

No abstract provided.


Jihad As Discourse: The Houthi Movement's Official Rhetoric On The 2023–2024 Red Sea Attacks, Moh. Iqbal Bulgini, Imam Khomaeni Hayatullah May 2026

Jihad As Discourse: The Houthi Movement's Official Rhetoric On The 2023–2024 Red Sea Attacks, Moh. Iqbal Bulgini, Imam Khomaeni Hayatullah

Journal of Terrorism Studies

This study examines how Ansar Allah (the Houthi movement) constructs and legitimises a jihad discourse through official speeches and formal statements issued by military spokesperson Yahya Sarea and the movement's official platforms during the 2023–2024 Red Sea attacks. Employing Norman Fairclough's three-dimensional Critical Discourse Analysis (CDA) framework—integrating textual analysis, discursive practice, and sociocultural context—the study analyses a purposive corpus of 45 verified institutional texts. Three dominant and mutually reinforcing discursive formations are identified: (1) the Humanitarian-Juridical Discourse, which reconstitutes armed attacks as legally and morally obligatory acts of protection; (2) the Anti-Hegemonic Resistance Discourse, which constructs the movement as a …


Unveiling The Power Of Credibility: How Virtual Influencers Shape Consumer Attitudes And Purchase Intentions In Fashion, Danita Van Heerden, Jade L. Verbeek May 2026

Unveiling The Power Of Credibility: How Virtual Influencers Shape Consumer Attitudes And Purchase Intentions In Fashion, Danita Van Heerden, Jade L. Verbeek

Journal of Marketing and Consumer Behaviour in Emerging Markets

Artificial intelligence (AI) is at the forefront of influencer marketing, particularly in the fashion industry. Consequently, brands are using virtual influencers (VIs) to engage consumers in this space. Yet little is known about VIs’ credibility and their influence on purchase intentions, especially in an emerging market where they are less prevalent. This study examines the influence of VIs’ credibility (i.e., trustworthiness, attractiveness, and expertise) on consumers’ attitudes towards VIs and the subsequent impact on purchase intention for fashion products in South Africa, grounded in the Source Credibility Theory. Data were collected from active social media users using non-probability convenience and …