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Full-Text Articles in Entire DC Network
The Writing’S On The Wall: Using Multimedia Presentation Principles From The Museum World To Improve Law School Pedagogy, Cecilia A. Silver
The Writing’S On The Wall: Using Multimedia Presentation Principles From The Museum World To Improve Law School Pedagogy, Cecilia A. Silver
Dickinson Law Review (2017-Present)
Law school pedagogy is a relic. Nearly 150 years after Christopher Langdell pioneered the case method, the typical doctrinal course remains predominantly a verbal domain, featuring lectures, Socratic dialogue, and final exams. But the visual disconnect between legal education and legal practice does students a disservice. Under the proliferating influence of laptops, iPads, smartphones, and Zoom, students now read, work, and study electronically more than they ever have before. So instead of business as usual, it’s time to embrace “visualization”—using multimedia to enhance, or even supplant, the near-exclusive reliance on language—to build a more vibrant and inclusive learning environment.
Law …
Source Credibility And Persuasive Communication: Effects On Social Media Influencers, Influencer Marketing, And Consumer Attitude Change, Isabelle Jia
CMC Senior Theses
Social psychology has long been researching how source credibility influences persuasive communication. With the world transitioning into a society interested in digital consumption, communication, and connection, this paper serves as a literature review of how different characteristics of source credibility can aid influencer credibility through various modes of social media messaging. The examination of three source credibility characteristics: 1) expertise, 2) trustworthiness, and 3) likability showcase how social media influencers can establish credibility with their consumers and build further connections with them. The results underline the importance of source credibility in influencing consumer attitude change and behavior over continued exposure …
Children’S Digital Citizenship Project: Your Perspectives: A Report For Children, Harrison See, Kylie Stevenson, Emma Jayakumar, Phoebe Zeng
Children’S Digital Citizenship Project: Your Perspectives: A Report For Children, Harrison See, Kylie Stevenson, Emma Jayakumar, Phoebe Zeng
Research outputs 2022 to 2026
This report talks about a teamwork project between the LEGO Group, the Australian Research Council (ARC) Centre of Excellence for the Digital Child (Digital Child) and Edith Cowan University (ECU).
In 2022, the LEGO Group, ECU and Digital Child researchers teamed up to ask children and adults in India, Korea and Australia about digital citizenship. We collected all this information together and compared our results, and then made some suggestions about how we can all do things better to help kids be safer, smarter, and happier online.
Children’S Perspectives Of Digital Citizenship In India, Korea And Australia: Report Of Findings From Children’S Digital Citizenship And Safety Roundtables, Kylie Stevenson, Emma Jayakumar, Harrison See, Yeonghwi Ryu, Shruti Das
Children’S Perspectives Of Digital Citizenship In India, Korea And Australia: Report Of Findings From Children’S Digital Citizenship And Safety Roundtables, Kylie Stevenson, Emma Jayakumar, Harrison See, Yeonghwi Ryu, Shruti Das
Research outputs 2022 to 2026
This report presents data and findings from Phase Two of the research project Digital Safety and Citizenship Roundtables. In this phase, which focuses on children’s perspectives of digital safety and digital citizenship, three child-focused, play-based roundtables were held in Seoul (Korea), Delhi (India) and Perth (Australia) respectively in the months of June and July 2022, with 48 children in total contributing their perspectives. Qualitative data was collected from these child participants through 90-minute play-based roundtables featuring three sections: a short introductory drawing activity using prompt cards; a discussion regarding the children’s understanding of digital citizenship; and a LEGO play activity …
Accustomly Intermarried: Racial/National Intermarriages And Their Negotiation Of Family Celebrations, Jori Adrianna Nkwenti
Accustomly Intermarried: Racial/National Intermarriages And Their Negotiation Of Family Celebrations, Jori Adrianna Nkwenti
All Graduate Theses, Dissertations, and Other Capstone Projects
Previous quantitative works gives a decent account for the predictors of racial/national intermarriages, and qualitative research finds that intercultural couples negotiate their racial, national, religious, class, and cultural differences within the context of their intimate relationships and the broader stigma of the social world. However, no scholars, to my knowledge, have looked intently at this intersection of interracial and international intermarriages. Related, scholars have not dissected how these couples negotiate their family celebrations-despite research showing the importance of celebrations to family well-being. Through autoethnographic reflexivity, and in-depth interviews with a convenience sample of 4 individuals married to a spouse of …
An Examination Of Trust In News Mediums By College Students: A Comparison Of Egypt And The Usa, Karim Soliman
An Examination Of Trust In News Mediums By College Students: A Comparison Of Egypt And The Usa, Karim Soliman
Electronic Theses and Dissertations
Polls have shown a decline in trust in the USA when it comes to trust in Media. This study looks at if trust in news mediums really does matter. The study also compares a sample from USA to Egypt. The study finds that American college students have more trust in traditional news media but use it less than newer forms such as social media. The Egyptian sample has high trust in social media and low trust in traditional news media that are normally under the influence of the Egyptian government. The frame works used are the uses and gratification theory, …
The Impact Of Facebook Affordances On Doomscrolling Behaviors During The Relational Dissolution Process, Emma Williams
The Impact Of Facebook Affordances On Doomscrolling Behaviors During The Relational Dissolution Process, Emma Williams
Electronic Theses and Dissertations
The affordances provided by social networking sites (SNSs) impact how different social media platforms are used. Facebook has unique affordances such as ease of use, community, information seeking, escapism, and common interests that impact Facebook use. Interpersonal electronic surveillance, categorized as doomscrolling for this study, is a behavior of continuous scrolling and consumption of negative content. Facebook affordances, paired with digital artifacts from terminated relationships, create an environment for doomscrolling (IES) behavior. Building off of the “grave-dressing” and “resurrection” stages of relational dissolution, I examined the relationships of these Facebook affordances with doomscrolling (IES) behaviors through an online survey (N …
“Every Beat You Make Has A Time Of Day Or Color”: How Producers And Rappers Changed The Course Of Sampling Music, Elvin M. Castellanos
“Every Beat You Make Has A Time Of Day Or Color”: How Producers And Rappers Changed The Course Of Sampling Music, Elvin M. Castellanos
Theses and Dissertations
This thesis demonstrates the importance of the producer and artist relationship in hip hop songwriting and sampling, focusing on producers The Alchemist, Madlib, Sounwave, and Terrace Martin, and artists Freddie Gibbs, MF DOOM, Prodigy, and Kendrick Lamar. Topics covered range from sampling lawsuits and their impact on producers and artists in songwriting; what a producer and artist relationship looks like and how they benefit from their relationship; and the quality of music that comes from a close relationship between a producer and artist. I build upon research about the effects of sampling on hip hop by musicologist Amanda Sewell; sampling …
The Rite Of Becoming, Pilar Von Hummel
The Rite Of Becoming, Pilar Von Hummel
CGU Theses & Dissertations
The body is a term that has been vastly manipulated but never fully trapped. The body is in constant transformation and movement, always becoming. Catherine Malabou claims that our bodies are plastic, meaning they have the capacity to give and receive form as well as to explode. Plasticity which has an element of temporality is resistance, it is multiple and transformational. What are the conditions of possibility for the body to transform? Art resists and dance as art resists with the body: its main medium is the body. I claim that dance as art is a site to put plasticity …
Action-Centric Relation Transformer Network For Video Question Answering, Jipeng Zhang, Jie Shao, Rui Cao, Lianli Gao, Xing Xu, Heng Tao Shen
Action-Centric Relation Transformer Network For Video Question Answering, Jipeng Zhang, Jie Shao, Rui Cao, Lianli Gao, Xing Xu, Heng Tao Shen
Research Collection School Of Computing and Information Systems
Video question answering (VideoQA) has emerged as a popular research topic in recent years. Enormous efforts have been devoted to developing more effective fusion strategies and better intra-modal feature preparation. To explore these issues further, we identify two key problems. (1) Current works take almost no account of introducing action of interest in video representation. Additionally, there exists insufficient labeling data on where the action of interest is in many datasets. However, questions in VideoQA are usually action-centric. (2) Frame-to-frame relations, which can provide useful temporal attributes (e.g., state transition, action counting), lack relevant research. Based on these observations, we …
Difficult Dialogues At Laguardia Community College, Cuny, Ian Mcdermott, Caterina Almendral, Jacqueline A. Brashears
Difficult Dialogues At Laguardia Community College, Cuny, Ian Mcdermott, Caterina Almendral, Jacqueline A. Brashears
Open Educational Resources
This document summarizes the process of leading a difficult dialogues workshop. Supplemental files are attached, which include a script and slides. We recommend following the script to ensure the workshop is organized and follows the methods outlined below. These materials have served as the basis for an ongoing series of workshops at LaGuardia Community College in a variety of contexts, from faculty and staff discussing gender identity to student interactions at the College. Most recently and frequently, the workshop has been held for Student Success Mentors to help them navigate their relationships with the students they supervise and the professors …
Source Characteristics, Attitude, And Purchase Intention Toward Fashion Product With Inclusive Advertising, Diskul Skuldist
Source Characteristics, Attitude, And Purchase Intention Toward Fashion Product With Inclusive Advertising, Diskul Skuldist
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research was conducted in a quantitative manner. The research objectives were to explore and to test the relationships of source characteristics, attitudes toward inclusive advertising of fashion products and purchase intention toward fashion product with inclusive advertising among generation Z and Y with an inclusive model, Asianna Scott as a research subject. 213 respondents were acquired in total. The findings showed that Miss Scott received a positive score in all characteristics. The respondents indicated that they would have a positive attitude toward inclusive fashion advertising. The respondents also revealed that they would have a positive purchase intention toward fashion …
อิทธิพลของคุณลักษณะบุคคลและคุณลักษณะความเชื่อ ต่อพฤติกรรมผู้บริโภคกลุ่มวัยเริ่มต้นทำงาน, กัญญารัตน์ วิโรจนะ
อิทธิพลของคุณลักษณะบุคคลและคุณลักษณะความเชื่อ ต่อพฤติกรรมผู้บริโภคกลุ่มวัยเริ่มต้นทำงาน, กัญญารัตน์ วิโรจนะ
Chulalongkorn University Theses and Dissertations (Chula ETD)
การวิจัยเชิงสำรวจในครั้งนี้มีวัตถุประสงค์เพื่อศึกษา 1) คุณลักษณะบุคคล (ได้แก่ คุณลักษณะพื้นฐาน และคุณลักษณะประกอบ) คุณลักษณะความเชื่อ และพฤติกรรมของผู้บริโภคกลุ่มวัยเริ่มต้นทำงาน (ได้แก่ ด้านโหราศาสตร์ ด้านความเชื่อลางร้าย ด้านเครื่องรางนำโชค ด้านการพนัน ด้านการส่งเสริมการตลาด และด้านสลากกินแบ่ง) และ 2) อิทธิพลของคุณลักษณะบุคคลและคุณลักษณะความเชื่อ ต่อพฤติกรรมของผู้บริโภคกลุ่มวัยเริ่มต้นทำงาน โดยเก็บข้อมูลผ่านช่องทางออนไลน์จากกลุ่มตัวอย่างที่มีอายุ 23 – 29 ปี เป็นผู้ที่สำเร็จการศึกษาระดับปริญญาตรี และมีงานทำในปัจจุบัน จำนวน 403 คน ผลการวิจัยพบว่า คุณลักษณะพื้นฐานที่มีผลต่อคุณลักษณะความเชื่อของผู้บริโภคกลุ่มวัยเริ่มต้นทำงาน ได้แก่ ความต้องการด้านวัตถุ ความต้องการด้านร่างกาย และความไม่มั่นคงทางอารมณ์ ส่วนคุณลักษณะประกอบที่มีผลต่อคุณลักษณะความเชื่อของผู้บริโภคกลุ่มวัยเริ่มต้นทำงาน ได้แก่ การอยู่กับปัจจุบัน และคุณลักษณะความเชื่อ มีอิทธิพลต่อพฤติกรรมผู้บริโภคทั้ง 6 ด้าน ได้แก่ ด้านโหราศาสตร์ ด้านความเชื่อลางร้าย ด้านเครื่องรางนำโชค ด้านการพนัน ด้านการส่งเสริมการตลาด และด้านสลากกินแบ่ง โดยคุณลักษณะความเชื่อมีอิทธิพลต่อพฤติกรรมด้านโหราศาสตร์มากที่สุด
The Teleserye Story: Three Periods Of The Evolution Of The Filipino Tv Soap Opera, Louie Jon A. Sanchez
The Teleserye Story: Three Periods Of The Evolution Of The Filipino Tv Soap Opera, Louie Jon A. Sanchez
English Faculty Publications
The essay chronicles the history of the teleserye or the Filipino TV soap opera, one of today’s transnational televisual products making waves in different parts of the globe. It covers three periods—the period of transition from radio to TV (1962 to 1986), the period of competition (1986-2000), and the period of transformation (2000-present). Traversing through 60 years of the form’s enduring presence in Philippine television, it traces the format’s beginnings as it was introduced to the medium in a highly volatile social environment, and assesses its continued flourishing in democratized, contemporary times and consequent entry into the highly competitive global …
Perceived Image Of Samui Island From Local Stakeholders, Ponatip Phetrat
Perceived Image Of Samui Island From Local Stakeholders, Ponatip Phetrat
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objective of this research was to explore the perceived image of Samui island from local stakeholders. An in-depth interview was selected as the research instrument for this study. The data is collected from 15 respondents who were local stakeholders of Samui island, they are those who live and work in Samui for more than 10 years, aged between 24-45 years old. The findings indicated that according to brand associations in terms of attributes the respondents perceived Samui island as “beach” “nature” and “cultural tourist destination” also, respondents perceived Samui as having “friendly” “lively” “complicated” and “easy-going” personalities. In terms …
Undergraduate Academic Advising Experiences With Confirmation And Supportive And Connected Communication Climate, Sara Pitts
Graduate Theses, Dissertations, and Problem Reports (ETD)
This dissertation examined undergraduate student perceptions of academic advisors use of communication confirmation and supportive and connected communication climate. Additionally, this dissertation investigated if academic advisors use of confirmation behaviors had an effect on student learning, specifically, cognitive learning outcomes, affective learning outcomes, and satisfaction. Focus groups were conducted with 33 current undergraduate students. First and second cycle coding of the data revealed four academic advisor confirming behaviors: (a) recognize students’ experiences outside the classroom, (b) collaborate on educational/career goals, (c) recall prior interactions with the student, and (d) offer praise and positive feedback. Additionally, students identified three disconfirming behaviors …
Smartphrases: Optimizing Discharge Education In Limited English Proficiency (Lep) Spanish-Speaking Patient Encounters, Somer Knight
Smartphrases: Optimizing Discharge Education In Limited English Proficiency (Lep) Spanish-Speaking Patient Encounters, Somer Knight
Doctor of Nursing Practice Projects
Health inequities due to communication barriers exist at a high rate for those who identify with limited English proficiency. This quality improvement project aimed to decrease these inequities by providing pre-translated discharge instructions (AVS) to patients who receive surgical services and recover in the pediatric post anesthesia care unit (PACU) of a state hospital. Specifically, this project examined if the availability of pre-translated instructions (SmartPhrases) increased nurse and interpreter satisfaction with the discharge process, and improved their perceived level of equitable care they are able to provide. Discharge instructions were gathered from the participating surgical and interventionist teams, and the …
Postpartum Depression Symptoms In New Mothers And The Disclosure Process, Kelsey Lunsford
Postpartum Depression Symptoms In New Mothers And The Disclosure Process, Kelsey Lunsford
Electronic Theses and Dissertations, 2020-2023
Using a qualitative approach, this study examined disclosure patterns of women who have experienced symptoms of postpartum depression (PPD). Postpartum depression is a mental illness that new parents are at risk of developing. If left unresolved, PPD can have severe, negative impacts on the development of the baby and the well-being of the parent. Unfortunately, due to the stigmatized nature of the illness, parents are sometimes reluctant to bring up their struggles with this illness and seek help. Eighteen women who had experienced PPD within the past five years were recruited and participated in an interview where they were asked …
Leveraging Natural Language Processing To Analyse The Temporal Behavior Of Extremists On Social Media, May El Barachi, Sujith Samuel Mathew, Farhad Oroumchian, Imene Ajala, Saad Lutfi, Rand Yasin
Leveraging Natural Language Processing To Analyse The Temporal Behavior Of Extremists On Social Media, May El Barachi, Sujith Samuel Mathew, Farhad Oroumchian, Imene Ajala, Saad Lutfi, Rand Yasin
All Works
Aiming at achieving sustainability and quality of life for citizens, future smart cities adopt a data-centric approach to decision making in which assets, people, and events are constantly monitored to inform decisions. Public opinion monitoring is of particular importance to governments and intelligence agencies, who seek to monitor extreme views and attempts of radicalizing individuals in society. While social media platforms provide increased visibility and a platform to express public views freely, such platforms can also be used to manipulate public opinion, spread hate speech, and radicalize others. Natural language processing and data mining techniques have gained popularity for the …
Wattpad As An Online Medium For Contemporary Folklore, Alisha Tess Helton
Wattpad As An Online Medium For Contemporary Folklore, Alisha Tess Helton
Online Theses and Dissertations
This project focuses its discussion within the discipline of folklore by identifying Wattpad.com as a contemporary medium of online folkloric content. Wattpad provides its users with a text-based—and sometimes multimodal—means of communication via its interface that mimics traditional communication as we know it—a means founded in orality, literacy, and the archive. Wattpad users are creating new folktales that are nuanced with elements from Wattpad’s archive, which characterizes contemporary online folklore in a way that has not been fully explored. This project serves to identify the past and present discourses that inform such a discussion while also explaining the intricacies of …
The State Of Innovation And Media Viability In East Africa: From Indepth Media House Surveys, Hesbon Hansen Owilla, Rose Kimani, Ann Hollifield, Julia Wegner, Dennis Reineck, Roland Schürhoff
The State Of Innovation And Media Viability In East Africa: From Indepth Media House Surveys, Hesbon Hansen Owilla, Rose Kimani, Ann Hollifield, Julia Wegner, Dennis Reineck, Roland Schürhoff
Graduate School of Media and Communications
Media houses globally are grappling with how best to produce quality content while at the same time remaining financially viable in the wake of shrinking revenues, technological disruptions, the emergence of peripheral content creators, competition for advertisement revenues from big tech platforms, the COVID-19 pandemic, and a myriad of other changes in the ecosystem. Despite these challenges, it is in the interest of the public that news media organisations (NMOs) produce quality content and do so in a financially sustainable fashion. Media viability, that is, producing quality journalism in a financially sustainable way, is, therefore, a growing area of focus. …
The Prospector, January 18, 2022, Utep Student Publications
The Prospector, January 18, 2022, Utep Student Publications
The Prospector
Headline: Beto O'Rourke Returns to El Paso
E-Payment Adoption In Saudi Arabia, Alexander N. Chen, Joseph Y. Thomas, Mark E. Mcmurtrey Ph.D., Michael E. Ellis
E-Payment Adoption In Saudi Arabia, Alexander N. Chen, Joseph Y. Thomas, Mark E. Mcmurtrey Ph.D., Michael E. Ellis
Journal of International Technology and Information Management
Internet technology has influenced banking systems because of its capability to enhance the performance of financial operations. Several factors influence the adoption of new technology within the financial industry. Namely the customers’ perception of benefit, quality, Ease of Use, Security, Self-Efficacy, and Trust. However, various cultures and geopolitical issues influence technology adoption and are therefore worth further study. This paper focuses on the factors that influence the behaviors of Saudi Arabians and their adoption of e-payment systems. The paper shows the fundamental discoveries of an investigation examining the dispersion and the adoption of e-payment technology in …
The Impact Of Oppo's Brand Equity On Purchasing Intentions Of Thai Consumers, Xiaoyuhui Yang
The Impact Of Oppo's Brand Equity On Purchasing Intentions Of Thai Consumers, Xiaoyuhui Yang
Chulalongkorn University Theses and Dissertations (Chula ETD)
Among the objective of this research are to study the brand equity and purchase intention of Oppo consumers and the relationship between brand equity and the purchase intention of Oppo consumers. The total number of participants in this study is two hundred and forty-two Thai consumers aged 18-45, who were required to complete the online questionnaire. The result portraited that, in general, Thai consumers’ perception toward the Oppo brand’s equity is positive with an average mean value (M = 3.25). There are four detentions under brand equity, esteem received the highest mean score (M = 3.4), and differentiation received the …
What Motivates Saudi Females' Intentions To Get Mammography? A Randomized Control Trial To Evaluate Effective Preventative Messages, Saleh Bin Khulayf
What Motivates Saudi Females' Intentions To Get Mammography? A Randomized Control Trial To Evaluate Effective Preventative Messages, Saleh Bin Khulayf
Theses and Dissertations
Background. In Saudi Arabia, breast cancer mortality is a public health concern where females often discover breast cancer at an advanced stage due to ignoring preventative testing such as mammography. While increasing mammography awareness is essential in Saudi Arabia, almost nothing is known about the effectiveness of health communication messages in mammography's context. This research tested whether exposure to Entertainment-Education (E-E) message or educational infographic messages would influence Saudi females' intentions to get mammography.
Method. This research relied on a randomized control trial among n=240 Saudi females older than 40. Respondents were randomly assigned to watch YouTube E-E message or …
The Inclusion Of Rape And Other Non-Consensual Sexual Acts In Self-Insert Fanfiction, Diana Rose Humble
The Inclusion Of Rape And Other Non-Consensual Sexual Acts In Self-Insert Fanfiction, Diana Rose Humble
Dissertations and Theses
As the internet grew in popularity, fanfiction followed suit. As of April 2022, there are over 9,188,000 works posted on Archive of Our Own, one of the internet’s most popular fanfiction hosting sites. A large number of the stories posted on this site feature a concept known as self-insert, where an author chooses to write themselves into their own story as a central character. Instead of naming their self-insert characters, many authors will use the tag y/n—meaning “your name”—to expand the fantasy to include all readers. Curiously, a subsect of self-insert fanfiction features rape or non-consensual sexual acts perpetrated against …
Thailand Generation Z Consumers’ Brand Perception Of Bonchon Restaurantin Thailand, Aditep Jirattikorn
Thailand Generation Z Consumers’ Brand Perception Of Bonchon Restaurantin Thailand, Aditep Jirattikorn
Chulalongkorn University Theses and Dissertations (Chula ETD)
The present study is dedicated to investigating the Thailand generation z consumer’s brand perception of the brand Bonchon. This study aims to learn how generation z in Thailand perceives all aspects of the brand Bonchon in addition, this study also aims to cover whether Korean pop culture has an effect on how the consumer perceives the brand. Generation z participants in Thailand (n=227) who is a customer of Bonchon were asked to complete the questionnaire. The questionnaire is designed to discover respondents' cognitive, emotional, language, and actions toward the brand Bonchon. The research adopted certain theories on branding and consumer …
The Influence Of Perceived Risk And Perceived Value On Consumer Adoption Of Cryptocurrency, Athit Rodpangtiam
The Influence Of Perceived Risk And Perceived Value On Consumer Adoption Of Cryptocurrency, Athit Rodpangtiam
Chulalongkorn University Theses and Dissertations (Chula ETD)
The purpose of this research is to study the perceptions of risk and value of cryptocurrency adopters from the social media platform Reddit by assessing the influence of Perceived Risk (PR) and Perceived Value (PV) on their intention to adopt cryptocurrency. Demographic factors of (Gender, Age, Education Level, Income, Investment Experience) were analyzed as control variables. The study within this paper was conducted with a quantitative approach through the utilization of a survey technique. Data was gathered through purposive sampling, and 200 respondents from the Cryptocurrency News & Discussion subreddit were studied among a sample of 1444 respondents. The data …
East Asian Tourists’ Exposure To Social Media Advertising, Attitude, And Their Purchasing Behavior With Hotels In Bangkok, Chaitach Sirisachdecha
East Asian Tourists’ Exposure To Social Media Advertising, Attitude, And Their Purchasing Behavior With Hotels In Bangkok, Chaitach Sirisachdecha
Chulalongkorn University Theses and Dissertations (Chula ETD)
The ultimate goal of this research was to study the correlations between East Asian tourists' exposure to social media advertisements by hotels in Bangkok, their attitude toward the advertisements, and their purchasing behavior. The primary reason for conducting this study is the COVID-19 pandemic's effect on the hospitality industry within Bangkok and the expectation of an increase in the tourist population visiting Bangkok at the end of 2022 and the beginning of 2023. East Asian tourists were targeted for this study because they have historically been the demographic that had most visited Thailand. Two hundred respondents were requested to complete …
The Hong Kong Consumers' Perceptions Of Boys' Love Dramas And Their Attitudes Toward Thailand And The Gay Community, Chung Yan Chan
The Hong Kong Consumers' Perceptions Of Boys' Love Dramas And Their Attitudes Toward Thailand And The Gay Community, Chung Yan Chan
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research aimed to explore Hong Kong consumers' perceptions and attitudes toward Thai Boys' Love (BL) dramas, Thailand, and the gay community. To conduct the research, a qualitative approach is used with the instrument of in-depth interviews. A total of twelve Hong Kong consumers participated in this study. They are aged between 18-30 years old. The results depicted that Over-the-top (OTT) streaming platforms and reference groups contributed to the distribution and exposure of Thai BL dramas in the Hong Kong market. Aesthetic elements, actors, storyline, and Thailand culture are the elements that attract participants to watch Thai BL dramas continually. …