Digital Commons Network^™

The Influence Of Ai Chatbots On Purchase Intention Of Electric Vehicles Among Consumers In China, Ning Fang

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of the paper is to study the effects of perceived usefulness (PU), perceived ease of use (PEU) and perceived enjoyment (PE), perceived cyber risks (PCR) of AI chatbots on the purchase intention (PI) of EVs among consumers in China. The study is conducted in a quantitative approach by using online questionnaires as a tool to collect data from 300 Shanghai based respondents, aged between 31-40, and have intention or experience using AI chatbots or EVs. The results show that overall respondents have a possibilities attitude towards PCR (M=3.36), PEU (M=3.27), PU (M=3.26), and PEU (M=3.26) of AI chatbots. …

Influences Of Millennial Consumers’ Perceived Value And Attitude On Usage Intention Towards Spa, Salisa Sornsaruht

Chulalongkorn University Theses and Dissertations (Chula ETD)

This survey research examines the influences of millennial consumers' perceived value and attitude on usage intentions towards spa. An online questionnaire was developed to collect data from 207 male and female respondents, aged between 27 and 39 years, living in Thailand, with prior experience of at least one spa within the last six months. The research findings indicated that, in terms of perceived value, the most dominant dimension among the respondents is social value, followed by functional value, value for money, and emotional value, respectively. In addition, the perceived value and attitude of millennial consumers have a statistically significant influence …

Factors Affecting Online Purchase Intention Of Thai And Non-Thai Shoppers On Lazada In Thailand, Su Myat Hay Thi

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this study were to identify the factors that have the highest effect on the online purchase intention of Thai shoppers on Lazada in Thailand, to identify the factors that have the highest effect on the online purchase intention of non-Thai shoppers on Lazada in Thailand, and to study the differences in factors affecting the online purchase intention of Thai and non-Thai shoppers on Lazada in Thailand. A quantitative online survey was employed to collect data from 212 respondents who were all genders, aged between 19 to 39, currently residing in Thailand, and had purchased a product on …

Integrating The Theory Of Planned Behavior And Bonding Social Capital To Examine Chinese Women’S Tampon Use Intentions, Yin Yang, Young Kim

College of Communication Faculty Research and Publications

This study integrates the theory of planned behavior with a structural approach to examining social capital to investigate how bonding social capital affected Chinese women’s tampon use intentions. Bonding social capital was operationalized as network closure, which included two main dimensions: density and hierarchy. Results from an online survey (N = 766) showed that network density was positively associated with attitudes toward, social norms about, and perceived behavior control around tampon usage, while network hierarchy negatively predicted attitudes only. Moreover, the indirect effects of network density on tampon use intentions were mediated by descriptive norms and perceived behavior control. …

Covering (Il)Legible Bodies: A Cda Of News Discourse About Undocuqueer Life In The U.S., Ayleen Cabas-Mijares

College of Communication Faculty Research and Publications

News narratives about immigration shape not only constructions of immigrants but of nation states. Through a critical content analysis informed by intersectionality and queer of color critique, this study explores how the news coverage of undocumented LGBTQ immigrants and the Undocuqueer Movement render distorted and incomplete constructions of these immigrants, their struggles and activism. Furthermore, the analysis shows how selective (mis)representations and erasures in the coverage contribute to the constitution of a homonationalist reimagination of the United States. Additionally, the paper makes the case for the incorporation of transnational sensibilities to enhance intersectional approaches to reporting.

Twitter Sentiment Analysis: Applications In Healthcare And Finance, Jiali Wang

Dissertations

This research explores the influence of Twitter sentiment on healthcare and finance industries. It assesses how Twitter sentiment and culture measure influence COVID-19 statistics, and it investigates the impact of Twitter sentiment on S&P 1500 stock mispricing. Furthermore, it examines how tweet sentiment predicts major industry returns.

The first part examines how Hofstede’s Culture Dimensions (HCD) and Twitter economic uncertainty index (TEU) relate to COVID-19 infection rate and death rate. The results show certain aspects in HCD, such as power distance index (PDI) and masculinity (MAS) both are negatively and significantly associated with the infection rate, while indulgence (IVR) and …

Tanoker Community As A Counter Culture Movement To Communicate Traditional Games In Ledokombo Jember Indonesia, Juariyah Juariyah, Putri Robiatul Adawiyah

Informasi

Tanoker is one of the traditional games in Indonesia which is one of the cultural heritages whose existence must be protected and preserved. The Tanoker community has begun to actively promote this traditional game to be introduced to the community. The purpose of this study is to examine the Tanoker community in their efforts to prevent the negative impact of online gaming culture through traditional games. This type of research using in this study is a qualitative approach with ethnographic methods was used in this study as well as by analyzing the text and interview results. The results showed that …

Policy Communication In The Implementation Of The Keluarga Sasaran Jaminan Perlindungan Sosial Program In The City Of Yogyakarta, Marita Ahdiyana, Arum Diyan Sukmawati

Informasi

Policy makers and implementers need to consider a good communication strategy as an instrument to support effective policy implementation. This article aims to analyze policy communication in the implementation of Social Security Target Families in Yogyakarta City. The research design used is descriptive qualitative. The results showed that the process of delivering information, clarity of information, and consistency of information have been able to support the successful implementation of the policy. Submission of information to policy implementers has been carried out through regular coordination meetings. Meanwhile, the delivery of information to the target group is carried out through socialization through …

Commodification Of Betawi Culture Of Palang Pintu Festival, Suraya Mansur, Nurhayani Saragih, Wiwik Novianti, S Bekti Istiyanto, Utas Mahligai

Informasi

The Kemang Palang Pintu Festival is an annual event. The purpose of this event is to preserve culture and celebrate the anniversary of the city of Jakarta. The organizers display many Betawi cultural arts while visitors who come are not only Betawi residents. This study uses a constructivist qualitative approach. The research method used is a case study by conducting interviews & direct observation to make observations. The technique of checking the validity of the data is using the source triangulation technique. The results of this study indicate that the Kemang Palang Pintu Festival has carried out good planning. Starting …

Effective School Organizational Communication Management: Descriptive Study At Madrasah Aliyah Negeri 1 Yogyakarta, Ayu Usada Rengkaningtias, Siswantoyo Siswantoyo

Informasi

Organizational communication management determines the effectiveness of an educational institution. Good communication in educational organizations will make a school more effective. Conversely, without good organizational communication management, miscommunication often occurs. This article aims to analyze and describe organizational communication management at Madrasah Aliyah Negeri 1 Yogyakarta as one of the leading schools in the city of Yogyakarta. This study used descriptive qualitative method. The results of the study show that for superior schools, communication within the organization is vital in school management. As a top school, the management of MAN 1 Yogyakarta carries out various ways to improve achievement through …

Intelektuwal Na Talambuhay Ni Bonifacio P. Sibayan: Muhon Ng Pagpaplanong Pangwika At Bilingguwal Na Edukasyon Sa Pilipinas, Jay Israel B. De Leon

Malay Journal

Nilalayon ng papel na ito na pag-aralan ang buhay at mga gawa ni Bonifacio P. Sibayan (1916–2005), isang Pilipinong lingguwista, sa pamamagitan ng isang intelektuwal na talambuhay. Partikular nitong sinisiyasat ang kaniyang mga ideya bilang tagapangunang iskolar ng pagpaplanong pangwika sa Pilipinas. Pangunahing ginamit ang mga primaryang batis na nasusulat, katulad ng mga aklat at mga artikulo, at di-nasusulat, katulad ng personal na panayam sa mga iskolar na nagkaroon ng personal na interaksiyon kay Sibayan. Ginabayan naman ng metodong biograpikal, partikular ng anyong iskolarli-historikal, at balangkas ng intelektuwal na talambuhay ang pagsusuri ng papel. Tatlong pangunahing tema ng mga ideya …

Technology In The Classroom: The Features Language Teachers Should Consider, Sophie Cuocci, Padideh Fattahi Marnani

Journal of English Learner Education

The fast development of technology and the new generation of highly computer literate students led to consider the integration of technology in school as essential. Throughout the last two decades, research has identified multiple factors leading to the successful and unsuccessful integration of technology in the classroom. Educators must consider these factors when deciding on which technology tools to use and how to integrate them to their lessons. Simultaneously, the increasing number of English learners in the United States calls for the identification of teaching strategies that will best support their needs. Many language teachers now rely on teaching techniques …

The Impact On Gay Men Of Support And Enforcement Of Workplace Dei Policies: A Meta Analysis, Steven M. Vega

Student Theses and Dissertations

The poor enforcement of workplace DEI policies affects gay men in ways that are unique and invite close attention. The nature of the impact of missing or unsupported DEI policies on gay men has been widely debated in the field of human resources and communication studies, with scholars such as David Wicks, Helen Seitzer, James Ward, and Diana Winstansley arguing that these effects include lasting negative mental and physical health effects and discomfort with self-disclosure in the workplace. However, the existing research on this topic has not sufficiently considered the effects of the poor enforcement of workplace DEI policies side …

Designing A Loving Robot: A Social Construction Analysis Of A Sex Robot Creator’S Vision, Annette Masterson

Human-Machine Communication

In 2018, one of the world’s first sex robots was released by CEO Matt McMullen and his company, RealDoll. With artificial intelligence capabilities, the Harmony model is meant to support and converse with users. Using a social construction of technology theory lens, this study develops the theory’s fourth level of analysis, emphasizing mass media’s construction abilities. A critical discourse analysis of 38 publicity interviews found a tendency to emphasize the companionship of sex robots while envisioning a future where integration is normalized, and a sentient robot is possible. As the creator, McMullen’s vision could determine the future of robotic design, …

Gender Ambiguity In Voice-Based Assistants: Gender Perception And Influences Of Context, Sandra Mooshammer, Katrin Etzrodt

Human-Machine Communication

Recently emerging synthetic acoustically gender-ambiguous voices could contribute to dissolving the still prevailing genderism. Yet, are we indeed perceiving these voices as “unassignable”? Or are we trying to assimilate them into existing genders? To investigate the perceived ambiguity, we conducted an explorative 3 (male, female, ambiguous voice) × 3 (male, female, ambiguous topic) experiment. We found that, although participants perceived the gender-ambiguous voice as ambiguous, they used a profoundly wide range of the scale, indicating tendencies toward a gender. We uncovered a mild dissolve of gender roles. Neither the listener’s gender nor the personal gender stereotypes impacted the perception. However, …

Gender And Human-Machine Communication: Where Are We?, Leopoldina Fortunati, Autumn P. Edwards

Human-Machine Communication

In this introduction to the fifth volume of the journal Human-Machine Communication, we present and discuss the five articles focusing on gender and human-machine communication. In this essay, we will analyze the theme of gender, including how this notion has historically and politically been set up, and for what reasons. We will start by considering gender in in-person communication, then we will progress to consider what happens to gender when it is mediated by the most important ICTs that preceded HMC: the telephone, mobile phone, and computer-mediated communication (CMC). We outline the historical framework necessary to analyze the last section …

Utilizing Resilience And Persistence Strategies To Reduce African American Doctoral Attrition, Dudley Davis

Doctoral Dissertations and Projects

The purpose of this qualitative phenomenological study is to explore the attrition rate of African American doctoral students and how to improve their retention and graduation using resilience and persistence. Across all disciplines, 40–60% of students who began doctoral programs did not persist to graduation (Falconer & Djokic, 2019; Mirick & Wladkowski, 2020). A semi-structured interview format was used to collect the data from 27 African American participants, 20 females and 7 males, who had already obtained their doctoral degrees. The study sought to explain the phenomenon of African American doctoral students who persevered to finish their degree, in spite …

Bibliotherapy In The Helping Professions: A Heuristic Model For Intervention Design, Natalie Marie Haney

Masters Theses

I propose a new approach to examining bibliotherapy’s usefulness in the community-based care of individuals with serious mental illness (SMI), focused on producing a heuristic that benefits helping professionals who offer non-clinical and non-psychiatric services. Meant for writers designing bibliotherapy interventions in the helping professions, I conceptualize bibliotherapy in a model against the backdrop of community-based care’s history. A model has the potential to allow each writer to conduct situation-specific inquiry, invent bibliotherapy intervention designs suited to the unique needs of the profession’s help-seekers, and reflect on knowledge generated for intervention reiteration. Referring to Dewey, Rosenblatt and Barnlund to create …

Crafting A Presence: How Muslim Designers Are Making Their Mark, Imani S. White

Capstones

Muslim designers and models, specifically those who wear hijab, or the Islamic headcovering, are changing the focus of mainstream fashion. They're challenging norms, subverting ideology, and redefining what fashion can mean and who it can include. A handful of Muslim designers sat down with me to discuss how their religious beliefs influced their craft — if it does at all. We also delve into the challenges faced by hijabi designers in an industry that sometimes tokenizes them, emphasizing the importance of individuality and agency. Furthermore, the article touches upon the intersection of fashion, Islam, and sustainability, with new designers like …

Reclaiming South Asian Beauty, Rizwana Zafer

Capstones

Shows like Never Have I Ever, Bridgerton, and Love Is Blind have put South Asian beauty at the forefront of American media. However, the increased popularity of these shows has also reignited an interest in the appropriation of South Asian beauty trends. Through their work in the beauty industry and social media, Arpita, Susana Mollick, and Soni Kohli are reclaiming South Asian beauty in the face of appropriation.

Link to capstone project:

https://medium.com/@rizwana.zafer81/reclaiming-south-asian-beauty-9d8484f00a14

Flying Hope: Bringing Pets To Safety In Nyc, Jose D. Santiago-Morales

Capstones

The animal overcrowding issue is impacting stray pets in Puerto Rico. Various not-for-profit organizations in NYC (The Sato Project and Wings of Rescue) are working to bring these animals from the island to states across the Northeast of the United States and helping by finding them their forever homes. One pet at a time.

https://dansantiagojournalist.wordpress.com/2023/10/01/flying-hope-bringing-pets-to-safety-in-nyc/

Engagement Journalism In Action: Supporting New Yorkers With Long Covid, Sarah Luft

Capstones

What do asthma and long COVID have in common? 1 in 13 U.S. adults are living with them. This report is a recap of my efforts to address the information needs of New Yorkers with long COVID as a student in CUNY's Craig Newmark Graduate School of Journalism engagement program. For my final project, I partnered with THE CITY, a nonprofit news outlet serving New Yorkers, to expand the MISSING THEM project. The report details the what, why, and how of my engagement reporting process, including a community engagement framework, a service journalism series, and lessons to carry forward. You …

Advocacy Journalism And Climate Justice In A Global Southern Country, Shafiq Ahmad Kamboh, Muhammad Ittefaq

School of Communication Studies - Faculty Scholarship

Being among the world’s most affected countries by climate change, Pakistan is facing a variety of cases of climate injustice committed by internal and external drivers. Waisbord’s referred “Advocate-journalist” model carries a good potential to advocate these injustices to stimulate democratic dialogue among the audience that eventually pushes leadership to make eco-friendly policies. This study critically analyses advocacy journalism coverage of cases of local and regional climate injustice in the editorial contents of mainstream Pakistani newspapers by using the quantitative content analysis method. Results reveal that selected newspapers gave inappropriate coverage to climate injustice issues both in quantity and quality. …

A Transdisciplinary Emergent Approach For Systems And Interventions (Easi), Chaithanya Renduchintala

Electronic Theses and Dissertations, 2020-2023

In modeling human behavior and social structures several factors can emerge over time this can be attributed to the availability of new data, increased complexity, changes to the organizational structure, interventions, introduction of innovative technology or services and due to improved knowledge and treatments. We hypothesize a new class of emergent decision support systems that continually evolve to account for this "Causal Drift". In this work, we illustrate the application of the Emergent Approach to Systems and Intervention (EASI™) methodology with the example of Community Intervention Activity Model (CIAM) to reduce the rate of diabetic hospitalization at the local/ county …

Modeling The Effects Of Diversity And Corporations On Participation Dynamics In Floss Ecosystems, Olivia Newton

Electronic Theses and Dissertations, 2020-2023

A multitude of societal issues associated with the development of technology have emerged over the years including, but not limited to: insufficient personnel for maintenance; a lack of accessibility; the spread of harmful tools; and bias and discrimination against marginalized groups. I propose that a systems perspective is necessary to identify potential leverage points in technology production systems to influence them towards increased social good and evaluate their effectiveness for intervention. Toward this end, I conducted a mixed-methods study of a widely-adopted approach in tech production, free/libre and open source software (FLOSS) development. A survey was distributed to elicit responses …

​​Pr 101: A Resource For New Public Relations Professionals, Ilana M. Weinberger

Publications and Research

The field of public relations (PR) is often misunderstood, despite the fact that it is a growing field (Fawkes, 2018). New employees enter the field of PR every year, whether as new graduates or as those making a career change, yet the intricacies of working in PR are not generally taught in the classroom (Meganck, Smith & Guidry, 2020). Most people do not have a solid understanding of what PR professionals do on a day-to-day basis, and in fact, many of those entering the field don’t either. They may think that PR is simply social media management, or even confuse …

Vietglish - A Reluctant Acceptance Of The Close-Minded Literate Society, Ngọc Hải Nguyễn '26

Best First-Year Seminar Writing

The portmanteau Vietglish refers to the combination of specific aspects belonging to both the Vietnamese language and the English language in particular ways, of which this paper will focus on two divisions. The first is a combination of English words in the day-to-day Vietnamese communication, signifying a lack of correct vocabulary. The speaker usually maintains the Vietnamese accents to keep the conversation mainly in Vietnamese, despite the difficulties that they have to deal with finding the lexicon needed. The other is the “incomplete” formation of Vietnamese conversation, mixing in English grammatical structures, making each sentence sound less “natural” to the …

Volume 5, Issue 2 (2022) Migration, Community, And Environment During A Pandemic

International Journal on Responsibility

No abstract provided.

Scientology's Faq: Sciencing, Tech-Romancing, Simulacra, & Simulation An Estranged Content Analysis, David Scott Morrill

Dissertations and Theses

This thesis examines how the practice of sciencing, tech-romancing, simulacra, and simulation manifests in both the text and symbols used on audiences of the Church of Scientology’s outreach materials. It specifically examines its official FAQ page. Self-framing was observed that satisfied the definition of sciencing and tech-romancing. Under an Estranged approach, Morrill examined selections of the Church’s FAQ pages, coding for instances of sciencing, tech-romancing, simulacra, and simulation. The data indicate that the Church frequently adopts simulacra and engages in simulation. The Church was seen frequently adopting technological and scientific symbols and jargon. The degree of sciencing, tech-romancing, simulacra, and …

Music Meets Algorithm: How Tiktok Is Changing The Music Industry For Independent Artists, Tatiana Krisztina Morales

Capstones

Music Meets Algorithm: How TikTok is changing the music industry for independent artists - A profile of two music artists who have had their career kick off after posting videos on TikTok that went viral. Link to Capstone Project: https://tatianakrisztina.wixsite.com/website/capstone