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Full-Text Articles in Entire DC Network
Stories That Wound, Stories That Heal: Navigating The Effects Of Performing Traumatic Experiences In Collegiate Forensics, Manuel Reyes
Stories That Wound, Stories That Heal: Navigating The Effects Of Performing Traumatic Experiences In Collegiate Forensics, Manuel Reyes
All Graduate Theses, Dissertations, and Other Capstone Projects
This thesis explores the student's motivation for performing traumatic experiences in forensics and what considerations come with the performance of choice. The literature review highlights the intricate nature of trauma, emphasizing benefits of storytelling in recovery, and the current state of forensics when it comes to performing traumatic experiences on judges and spectators. The research examines the motivation on students for performing traumatic experiences and how the students navigate the tensions before, during, and after performance. Through semistructured interviews with current and former competitors, the research delves into the justification and the impacts of performing traumatic experiences. The thesis shows …
Designing Narrative-Based Ai Assistance For Sensemaking In Collaborative Environments: Case Studies In Education And Dementia Care, Dylan Edward Moore
Designing Narrative-Based Ai Assistance For Sensemaking In Collaborative Environments: Case Studies In Education And Dementia Care, Dylan Edward Moore
Dartmouth College Ph.D Dissertations
This thesis addresses a gap in the human-computer interaction literature regarding the design, development, and evaluation of narrative-based AI assistance for collaborative, complex problem solving. I explore this design space through three case studies across the domains of education and dementia care. This work encompasses multi-year industry partnerships and longitudinal fieldwork, user-centered design, dataset curation, model training, and system evaluation.
Specifically, the first case study considers a story-based web platform for teaching AI literacy through peer-generated, personalized narrative scaffolding. Learners on the platform showed significant knowledge gains and other learning-related outcomes. To describe the novel design of this system, I …
Tuning Human And “Artificial” Intelligence: A Sentic Theory Of Resonance And Communication, Michael J. Miller, Chatgpt (Ai~Nesbo+)
Tuning Human And “Artificial” Intelligence: A Sentic Theory Of Resonance And Communication, Michael J. Miller, Chatgpt (Ai~Nesbo+)
Psychology
This paper introduces a new model of intelligence as resonant communication, co-developed by a human researcher and a generative AI system. Drawing from emotion science, communication theory, and studies of AI–human interaction, we argue that intelligence is not merely a function of problem-solving or pattern recognition. Instead, it emerges through dynamic resonance—an attunement process rooted in shared rhythms, emotional calibration, and symbolic co-creation. At the core of this model is the Resonance Octave (8va), a framework of eight foundational emotions conceptualized not as static categories but as waveform phenomena that shape meaning, memory, and predictive cognition.
These emotional waveforms are …
Eurasianism As The Ideological Foundation Of Putin's Russia: Protestant Dimensions., Pavlo Pavlenko
Eurasianism As The Ideological Foundation Of Putin's Russia: Protestant Dimensions., Pavlo Pavlenko
Occasional Papers on Religion in Eastern Europe
This article explores the ideological foundations of contemporary Putinist Russia, identifying Eurasianism as a primary socio-philosophical and geopolitical doctrine driving the Kremlin's imperial ambitions. The author traces the evolution of Eurasianism from its origins in "White émigré" circles to its current role as a conceptual bedrock for Russian fascism. A comparative analysis is provided between Eurasianism and the "Russian World" (Russkiy Mir) doctrine, highlighting their distinct approaches to ethnocentrism and continental unity. A significant portion of the study is dedicated to the "Eurasianization" of Protestant denominations within the Russian Federation, illustrating how these communities have been instrumentalized by the state …
Framing Addiction In The Age Of Vaping: A Journalism-Focused Reporting Toolkit, Jessica L. Riley
Framing Addiction In The Age Of Vaping: A Journalism-Focused Reporting Toolkit, Jessica L. Riley
Graduate Theses, Dissertations, and Problem Reports (ETD)
This project addresses a critical gap in journalism practice: the lack of accessible, evidence-based guidance for reporting on addiction. Particularly as it relates to nicotine, tobacco and vaping. Journalists play a key role in shaping public understanding of substance use, yet existing resources often focus on opioids, lack specificity, or fail to keep pace with rapidly evolving nicotine products and scientific research. As a result, reporters may struggle with inconsistent terminology, unclear risk communication and the potential for unintentionally stigmatizing language.
Grounded in media effects theory, health communication and stigma research, this project examines how journalistic language and framing influence …
Community Resilience Drives Change, Andrew Thomas Solt
Community Resilience Drives Change, Andrew Thomas Solt
Graduate Theses, Dissertations, and Problem Reports (ETD)
The opioid crisis has impacted many Americans. From 1999 to 2023, approximately 800,000 people have died due to opioid overdose (CDC, 2025). What began as overprescriptions of painkillers has quickly evolved into a complex social health issue that is now further worsened by stronger synthetic drugs like fentanyl. Fentanyl and fentanyl analogs (synthetic opioids that are very similar chemically to fentanyl) are often found in illegal drug supplies and in counterfeit pills (CDC, 2025). Thus, individuals who might have been initially overprescribed painkillers might now be pushed towards illegally produced drugs that are significantly more potent than what they were …
Social Media Appearance Pressures And Body Dissatisfaction In Collegiate Athletes: Model Refinement, Group Differences, And Exploratory Insights, Hannah Hunter Miller
Social Media Appearance Pressures And Body Dissatisfaction In Collegiate Athletes: Model Refinement, Group Differences, And Exploratory Insights, Hannah Hunter Miller
Graduate Theses, Dissertations, and Problem Reports (ETD)
In considering athletes’ body image, it is necessary to examine the psychosocial factors, and related psychological processes, that influence it. The body-related pressures athletes experience while navigating social media represent a relatively new and increasingly influential factor that warrants further investigation. The purpose of this study was threefold: (1) to replicate and refine Miller and colleagues’ (in press) model; (2) to examine differences in model variables and relationships across demographic and contextual groups; and (3) to explore aspects of social media perceived as contributing to appearance pressures, as well as strategies athletes may use to mitigate these pressures and their …
Assessing Positive Digital Experiences: A Spanish Validation Of The Digital Flourishing Scale For Adolescents, Alfredo Zarco-Alpuente, Victor Ciudad Fernández, Jasmina Rosič, Sophie Janicke-Bowles, Tamara Escrivà-Martínez, Paula Samper-García
Assessing Positive Digital Experiences: A Spanish Validation Of The Digital Flourishing Scale For Adolescents, Alfredo Zarco-Alpuente, Victor Ciudad Fernández, Jasmina Rosič, Sophie Janicke-Bowles, Tamara Escrivà-Martínez, Paula Samper-García
Communication Faculty Articles and Research
Background: Adolescents are immersed in digital communication, which can benefit or harm their well-being. Digital flourishing captures positive perceptions of this communication-connectedness, authentic self-presentation, positive social comparison, civil participation, and self-control-and how it contributes to well-being. In Spain there is still no validated instrument for adolescents. Method: We adapted and validated the Digital Flourishing Scale for Adolescents (DFSA) for Spanish adolescents. Study 1 involved a pilot survey (n = 13) and cognitive interviews (n = 10) to improve clarity and cultural relevance. Study 2 used a cross-sectional survey (n = 1,786) to examine the DFSA’s latent structure, measurement invariance by …
The Machine And The Masses: A Sociolinguistic Study Of Ai Political Rhetoric, Yaseen Tasnif
The Machine And The Masses: A Sociolinguistic Study Of Ai Political Rhetoric, Yaseen Tasnif
2026 Spring Honors Capstones Projects
With increased use of and access to generative Artificial Intelligence, or AI, political communications have begun to see its influence, leading to the question of how this AI generated political rhetoric is received. In previous research, AI output has been extensively researched and indexed, highlighting specific qualities such as overly polished speech as indicators of use. Research has also been done on perception and detectability of AI, showing that people can accurately identify AI-generated text, but tend to be overconfident. However, such research has not been done in the context of political rhetoric, which is consumed in different ways than …
America’S Spectacle: The Business Of Female Beauty In Professional Cheerleading, Marlene Adelman
America’S Spectacle: The Business Of Female Beauty In Professional Cheerleading, Marlene Adelman
Capstone Showcase
The National Football League (NFL) is built on values that also represent the deep rooted patriarchal structures within the country it exists in. The NFL is more than a game; it’s a mirror of America’s powerful subjugation of its women. Using one of the most recognizable cheerleading teams, the Dallas Cowboys Cheerleaders, this thesis aims to illustrate how gender is constructed and commodified in professional sports media, which reinforces the male gaze, furthers racial and gender inequalities, and contributes to women’s mental health and body image issues. This paper uses several theories, including male gaze, gender, and intersectionality, along with …
Developing Identity After Goodbye: Social Identity Theory And How Adolescent Survivors Navigate Suicide Loss, Elizabeth Susan Lawton
Developing Identity After Goodbye: Social Identity Theory And How Adolescent Survivors Navigate Suicide Loss, Elizabeth Susan Lawton
Graduate Student Theses, Dissertations, & Professional Papers
Adolescents who lose a loved one to suicide, known as suicide-loss survivors, face a disruption to identity development, a life stage defined by identity formation (Adler et al., 2018) and group belonging (Pittman & Richmond, 2008). Suicide bereavement is complicated not only by grief but also by stigma, which can fracture social ties and undermine self-concept. Social identity theory (SIT) provides a framework for examining how young adults, now ages 18 to 30, reconstruct their social identities after experiencing suicide loss in adolescence. Research in other stigmatized contexts shows that adopting positive in-group identities can buffer against stigma and protect …
The Influence Of Familial Substance Use Disorder On Perceptions And Attitudes Towards Substance Use Disorders And Participant Substance Use Behavior Among Emerging Adults, Elijah M. Lefeld, Jennifer Stanley
The Influence Of Familial Substance Use Disorder On Perceptions And Attitudes Towards Substance Use Disorders And Participant Substance Use Behavior Among Emerging Adults, Elijah M. Lefeld, Jennifer Stanley
Williams Honors College, Honors Research Projects
This research project explores how the lived experience of having an immediate family member with a substance use disorder (SUD) influences a person’s perceptions, attitudes, and behaviors related to substance use. Rather than focusing on the individual diagnosed with SUD, the study examines the reciprocal impact on family members within the social subsystem. Using a quasi-experimental design, the project will compare participant responses using with and without a familial connection to SUD. Data will be collected through Qualtrics surveys distributed via SONA. These measures will record demographic information, personal substance use habits, attitudes toward addiction, perception of substance use disorders, …
Gen Z Perspectives On Mental Health Service Interaction: A Qualitative Content Analysis Of Reddit Discourse, Victor A. Aguiar
Gen Z Perspectives On Mental Health Service Interaction: A Qualitative Content Analysis Of Reddit Discourse, Victor A. Aguiar
Honors Undergraduate Theses
Compared to prior generations, Generation Z engages with mental health and mental health service interaction in distinct ways, frequently using social media platforms to share experiences, concerns, and opinions. Previous research has examined mental health discourse on Reddit; however, much of this work relies on inductive thematic approaches and offers limited focus on mental health service interaction and the factors influencing utilization. Guided by the Theory of Planned Behavior (TPB), this study examines how Generation Z discusses mental health service use through online discourse. Public Reddit posts authored by users identifiable as Generation Z, based on self-reported age, school enrollment, …
Responsible People Analytics For Remote-Work Decisions: A Machine-Learning Benchmark For Classifying Perceived Productivity, Ruth Menjivar, Nima Molavi, Narges Mashhadi Nejad
Responsible People Analytics For Remote-Work Decisions: A Machine-Learning Benchmark For Classifying Perceived Productivity, Ruth Menjivar, Nima Molavi, Narges Mashhadi Nejad
Journal of International Technology and Information Management
This study examines whether employee-perception survey data can support responsible people-analytics decisions about remote-work productivity. Using the public New South Wales (NSW) Remote Working Survey 2021 (N=1,512), the study benchmarks statistical and machine-learning classifiers for self-reported perceived productivity classes (same, less, or more productive when working remotely relative to onsite work), not objective output, under default, class-weighted, and resampling protocols. Main evidence comes from 5×5 repeated stratified cross-validation using macro F1 and balanced accuracy with fixed model specifications. Class-balanced separability is modest. Random Forest, CatBoost, and LightGBM form a leading cluster with overlapping confidence intervals (macro F1 ≈0.51–0.52). Affective/well-being items, …
Between Care And Protection: Constraints On Political Authority In Kamala Harris's 2024 Presidential Campaign, Marissa Barbara Pax
Between Care And Protection: Constraints On Political Authority In Kamala Harris's 2024 Presidential Campaign, Marissa Barbara Pax
Graduate Student Theses, Dissertations, & Professional Papers
Competing expectations about strength, care, and protection shape how presidential leadership and authority are constructed in contemporary U.S. politics, particularly for members of marginalized communities. This thesis examines Kamala Harris’s 2024 presidential campaign as a case study to explore how candidates negotiate competing understandings of political authority through appeals to Lakoff’s (2002, 2008) Strict Father Morality and the Nurturant Parent Morality. An analysis of her campaign reveals that Harris repeatedly appeals to both moral frameworks, constructing authority through empathy, mutual responsibility, and care while also emphasizing threat identification, protection, discipline, and moral strength. Although Harris successfully mobilizes the rhetorical resources …
From Screens To Stress: Public Health Implications Of Cancer Worry In A Digitally Connected World, Shreya Mathur, Ethan Burns, Michael Pokojovy, Tzu-Liang Bill Tseng, Sunil Mathur
From Screens To Stress: Public Health Implications Of Cancer Worry In A Digitally Connected World, Shreya Mathur, Ethan Burns, Michael Pokojovy, Tzu-Liang Bill Tseng, Sunil Mathur
Mathematics & Statistics Faculty Publications
Aims:
This study examines how digital information environments, genetic testing experiences, health behaviors, and psychological distress influence cancer-related worry among adults in the United States. It further considers the public health implications of elevated or reduced cancer worry for prevention and risk communication.
Methods:
Data were drawn from a nationally representative survey of 6,252 U.S. adults. Measures included reliance on social media for health decision-making, smoking status, history of genetic testing, and psychological distress. Multivariable analyses assessed associations between these factors and levels of cancer worry.
Results/Findings:
Reliance on social media for health decisions was associated with greater cancer worry, …
Choose Your Own Adventure: A Different Course Structure, Jacquelyn Kate Seymour
Choose Your Own Adventure: A Different Course Structure, Jacquelyn Kate Seymour
2026 Scholarly Teaching Conference: Poster Session Papers
As commonly accepted in upper-level courses, course work should appeal to higher levels of Bloom’s taxonomy such as analyze, evaluate, and create (Halupa, 2021). However, course design choices can limit a student’s potential in reaching these higher levels of learning when a preselected number of topics and assignment types are provided by the instructor (Halupa, 2021). Additionally, not all students will thrive with instructor selected assignment design. Instead, instructors can offer a “choose your own adventure” approach to course designs (Sutherland, 2023; Yetter, 2022). Specifically, this has taken the form of allowing students to choose their own assignments within my …
Nostalgic Rhetoric: Unraveling An "Authentic" Past, Quinn Thomas Gienapp
Nostalgic Rhetoric: Unraveling An "Authentic" Past, Quinn Thomas Gienapp
Dissertations and Theses
Our changing awareness of time and memory can generate feelings of nostalgia that impact perceptions of the past, present, and future. Nostalgia should not be described as inherently good or bad. In certain contexts, nostalgia can be used as a positive or negative tool to convey values, arguments, and reactions to the past that are much more than simply appealing to feelings of longing. In this thesis, I examine how nostalgic rhetoric is used to convince individuals of various ideas surrounding memory, culture, and politics. In particular, I identify and describe three modes of nostalgic rhetoric: gratification, denial, and subversion. …
Design Thinking For Corporate Social Responsibility Program Proposal Creation, Michelle "Mindy" D. Danovaro
Design Thinking For Corporate Social Responsibility Program Proposal Creation, Michelle "Mindy" D. Danovaro
University of the Pacific Theses and Dissertations
This qualitative study used action research to explore how the use of design thinking engaged employees in the creation of a corporate social responsibility (CSR) program proposal in a small- to medium-enterprises (SME) in the Sacramento region of California. The purpose of the study was to assess whether employee participation in a design thinking exercise could improve employee perception of engagement, inclusion, and reciprocity during the CSR program proposal creation. The study was grounded in social exchange theory, stakeholder theory, and design thinking methodologies. The iterative research process followed action research cycles (i.e., plan, act, observe, and reflect) integrated with …
Making Sense Of Membership: Organizational Socialization Of African Immigrant Employees In U.S. Workplaces, Ikeola J. Bodunde
Making Sense Of Membership: Organizational Socialization Of African Immigrant Employees In U.S. Workplaces, Ikeola J. Bodunde
Theses and Dissertations--Communication
This dissertation examines how African immigrant employees make sense of organizational socialization in U.S. workplaces. As global mobility reshapes the labor force, nearly one in five U.S. workers is foreign-born, making organizational socialization an increasingly complex communicative process. Classic socialization models assume linear, uniform adjustment, yet international employees often face ambiguity, cultural mismatch, and racialized expectations that complicate early workplace experiences. Guided by sensemaking theory, this study conceptualizes socialization as an ongoing, nonlinear process through which newcomers notice cues, construct interpretations, act on provisional understandings, and revise meanings as contexts shift. Using a qualitative, interpretive design, I conducted semi-structured interviews …
A Comparison Of Conversational Chatbots And The Internet For Consumer Information Search, Wondwesen Tafesse, Yoseph Mamo
A Comparison Of Conversational Chatbots And The Internet For Consumer Information Search, Wondwesen Tafesse, Yoseph Mamo
STEMPS Faculty Publications
This study compares consumer perceptions of conversational chatbots and the internet for information search. While the internet is a mature platform, conversational chatbots represent an emerging technology, and insight into how consumers view them in relation to the internet for information search is lacking. Drawing on the information source utility perspective, the study builds a comparative model based on four key dimensions: information currency, information customisation, information trustworthiness, and media richness. Additionally, the study investigates consumers’ prior experience with conversational chatbots as a moderating factor. Data was collected from 191 respondents recruited through MTurk. Paired sample t-tests assessed mean differences …
Hot Topic Of The Cold War: Analyzing The Bomb In American Media During The Late Twentieth Century, Ryan Lambert
Hot Topic Of The Cold War: Analyzing The Bomb In American Media During The Late Twentieth Century, Ryan Lambert
Graduate Research Theses & Dissertations
This thesis explores nuclear war–related media (i.e., media involving “the Bomb”) from the late twentieth century, beginning in the early 1950s and ending in the late 1990s, although media from the 2000s and beyond are briefly touched on. Unlike other studies of nuclear war narratives, this analysis intends to explore this media through a rhetorical framework of an “eroding” society, and the “erosion” concepts of the 50s–70s paved the way for cumulative “erosion” storylines in the 80s (the height of the Cold War), and then “restoration” storylines in the 90s (after the end of the Cold War). This framework is …
Assessing Global Citizenship Pathways In A Communication, Advocacy, And Global Citizenship Classroom In The Midwest, Satveer Kaur-Gill
Assessing Global Citizenship Pathways In A Communication, Advocacy, And Global Citizenship Classroom In The Midwest, Satveer Kaur-Gill
UNL Faculty Course Portfolios
To assess instruction in an undergraduate communication course titled Communication, Advocacy, and Global Citizenship, this qualitative inquiry examined how undergraduate students at a Midwest university engaged with global citizenship as a communicative process by conducting a content analysis of student assignments, guided by three key research questions formulated from four course objectives. The assessment found that place-based learning on global issues enhanced students' understanding of the meaning of global citizenship in a globalized world. Based on a qualitative evaluation of their key assignments, students successfully articulated threads and connections between local community concerns and issues as globally situated communicative phenomena. …
Doping And The Discourse Of Crisis: A Communication Case Study Of Paul Pogba, Emmanuel Karikari
Doping And The Discourse Of Crisis: A Communication Case Study Of Paul Pogba, Emmanuel Karikari
All Graduate Theses, Dissertations, and Other Capstone Projects
This study examines crisis communication in elite sports through the case of Paul Pogba’s doping scandal. The study addressed the existing crisis communication frameworks, which primarily focus on strategic messaging and reputation management while giving limited attention to identity and audience interpretation. As a Black Muslim athlete and global sports celebrity, Pogba’s case provides an opportunity to explore how crisis communication, identity, and audience responses interact in contemporary digital media environments.
A qualitative case study design was employed. Data consisted of public statements, interviews, media reports, and audience responses on X/Twitter collected across different stages of the crisis. Public texts …
Health Literacy/Numeracy-Related Factors Affecting Interpretation In Medical Laboratory Values, Rachel L. Childs
Health Literacy/Numeracy-Related Factors Affecting Interpretation In Medical Laboratory Values, Rachel L. Childs
School of Medical Diagnostics & Translational Sciences Publications
Background
Health literacy and numeracy are broad terms that relate to a patient’s understanding of their health information. While there is a substantial amount of research on this topic in a general sense as well as in relation to how deficiencies in these skills impact patients’ understanding of laboratory results, little is known regarding the extent to which underlying factors, which are impacted by health literacy/numeracy, affect how patients interpret their results. This literature review attempts to shed light on the current literature on this more focused and narrow issue, including recommendations to address these barriers.
Content
To perform this …
The Crowdfunding Paradox In Crisis: Rising Funder Demand Vs. Declining Entrepreneur Supply, Dan Liu, Guangzhi Shang, Cynthia Fan Yang
The Crowdfunding Paradox In Crisis: Rising Funder Demand Vs. Declining Entrepreneur Supply, Dan Liu, Guangzhi Shang, Cynthia Fan Yang
Journal of International Technology and Information Management
This study investigates how the crowdfunding marketplace responds to major crises, focusing on behavioral shifts among funders and entrepreneurs. Results show a dual impact on platform dynamics. On the demand side, funders become more engaged, with notable increases in the number of backers, average contributions, and total pledge amounts. This heightened activity suggests stronger altruistic motivations, as individuals view crowdfunding as a way to support others during difficult times. On the supply side, however, entrepreneurs act more cautiously, leading to a decline in new project launches. This drop likely reflects increased risk aversion and uncertainty as creators navigate volatile conditions. …
Modeling Joint Visual Attention In Naturalistic Dyadic Interactions, Kuushini Thennakoon, Yasasi Abeysinghe, Bhanuka Mahanama, Vikas Ashok, Sampath Jayarathna
Modeling Joint Visual Attention In Naturalistic Dyadic Interactions, Kuushini Thennakoon, Yasasi Abeysinghe, Bhanuka Mahanama, Vikas Ashok, Sampath Jayarathna
Computer Science Faculty Publications
Joint visual attention (JVA) provides important insight into how individuals coordinate attention during social interaction. Egocentric eye tracking enables the study of JVA in natural, multi-user settings. This work presents a multi-stage framework to identify and analyze JVA using egocentric video and gaze data. The approach consists of three steps: spatiotemporal tube-based visual similarity, gaze-guided object detection, and attention pattern analysis using the ambient–focal coefficient K. Results show that object-focused collaborative activities exhibit high JVA, with object detection capturing higher joint attention than visual similarity, whereas conversation-based or independent activities show lower and more fragmented joint attention. Analysis of K …
Susceptibility To High-Fidelity Misinformation: An Eye-Tracking Analysis, Yasasi Abeysinghe, Gavindya Jayawardena, Enkelejda Kasneci, Sampath Jayarathna
Susceptibility To High-Fidelity Misinformation: An Eye-Tracking Analysis, Yasasi Abeysinghe, Gavindya Jayawardena, Enkelejda Kasneci, Sampath Jayarathna
Computer Science Faculty Publications
With the rise of online misinformation and AI-generated text, understanding human perception of news truthfulness is critical. In this study, we examine visual attention and cognitive processing using eye-tracking measures as individuals read fake and real news articles sharing nearly identical structure and imagery, differing only in subtle textual changes. Using the public FakeNewsPerception dataset, we analyze advanced gaze measures, including scanpaths, AOI transitions, and luminance-corrected pupil measures, beyond basic gaze features, in relation to news truthfulness and perceived believability. Results show that, given the high fidelity of the fake news, readers exhibited comparable visual scanning patterns, attention allocation across …
The Transforming Image | Wintersession 2026 Syllabus, Hunter Whitaker-Morrow, Movement Lab
The Transforming Image | Wintersession 2026 Syllabus, Hunter Whitaker-Morrow, Movement Lab
Course Materials
This studio course engages the contemporary digital moving (and sounding) image as a medium undergoing rapid development. Advancing the exploratory ethos of early video art, participants will probe new possibilities for experimentation against the contemporary backdrop of ubiquitous access to smartphones and production capabilities as well as the proliferation of tools for digital signal manipulation, media recycling, and image sequencing.
Coursework will center on a variety of hands-on creative exercises that challenge predominant conceptions of the moving image and engage with medium-specific approaches including video installation, desktop performance, generative cinematics, recycling media, realtime audio-visual performance, and notions of digital materiality. …
Sweet Skepticism: Health Consciousness And Consumer Resistance To Health-Oriented Gummy Products, Raghava Gundala Dr, Kathleen Mckee, Pritosh Kumar
Sweet Skepticism: Health Consciousness And Consumer Resistance To Health-Oriented Gummy Products, Raghava Gundala Dr, Kathleen Mckee, Pritosh Kumar
Atlantic Marketing Journal
Health consciousness is usually modeled as a driver of demand for healthier food. This study asks what happens to that relationship when the product itself is indulgent. Survey data were collected from students at a public university in the United States, and a first-stage moderated mediation model (PROCESS Model 7) was estimated on the 231 respondents with complete data. After adjustment for perceived marketing effectiveness and demographic covariates, health consciousness was negatively related to perceptions of health-oriented gummy products and to purchase frequency, although its zero-order correlation with product perception was near zero. Part of the health-consciousness relationship with purchase …