Digital Commons Network^™

The Guardian, January 19, 2011, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

The Prospector, January 18, 2011, Utep Student Publications

The Prospector

Headline: Cesar Chavez Day Removed as Campus Holiday

Chimes: January 14, 2011, Calvin College

Chimes

Nation shocked by Tuscon shooting, honors dead by Abby Zwart

Knights sink the Flying Dutchmen by Jon Behm

Crowds flood J. Series by Elizabeth Vander Heide

Kill-A-Watt calls for stewardship by Tyler Slamkowski

Floods hit Australia by Christine Bennett

Grandin lectures in CFAC by Josiah Kuiper

Knights douse Comets, stay perfect by Tim Clover

Nor'easter News Volume 4 Issue 7, Nor'easter News Staff

Nor'easter News

The thirty-fourth issue of the University of New England's student-run newspaper, Nor'easter News.

Analysis Of Teens' Attitudes Toward Health Claims On Branded, Prepackaged Foods, Michael J. Mcateer

Theses, Dissertations and Capstones

In the 31 years since Stuart Hall added a defiant read to audience reception analysis, several scholars have broadened its use beyond television discourse. The current study used directed focus groups to attempt the same. Encoding/decoding (1980) revolutionized modern critical thought by expanding audience interpretation. Gone were notions that mass audiences simply bowed to their message overlords in every case without thought or conviction. The oppositional read was a breakthrough with few comparisons. Still present and true to standard critical thought, was the preferred read—an interpretation of text that closely followed authorial intent (Hall,1980, p. 107). The negotiated read yielded …

It's The Cheese: Collective Memory Of Hard Times During Deindustrialization, Kristen Lucas, Patrice M. Buzzanell

Department of Communication Studies: Faculty Publications

Unquestionably, food and the way we communicate about it are important markers of identity. Like other chapters in this volume that illuminate connections to cultural, social, and gendered identities, food also is inherently linked to social class. Dougherty, Dixon, and Chou (2009) explain that people from different social classes have distinct relationships with food. From the security and taken-for-grantedness of food in middle and upper classes to the insecurity of food in lower socioeconomic classes, people's relationships to food structure everyday practices and discourses. Particularly for working class people (because "food on the table" is not always a taken-for-granted assumption), …

Porting Transmedia Storytelling To Journalism, Kevin Timothy Moloney

Electronic Theses and Dissertations

This thesis examines how the methods of transmedia storytelling emerging in the entertainment industry might be used in a journalism context. Journalism is facing many crises, not the least of which is a loss of readership and perceived relevance to its public. Presented with an ever-expanding array of media with which to interact, the public is more difficult to attract to a socially relevant issue or a politically important story. Faced with similar issues, the entertainment industry has developed a means to engage with fans in a way that draws them across multiple media platforms, better captures their imagination and …

Saying Goodbye To Friends: Situation Comedy As Lived Experience, Anne Marie Todd

Faculty Publications

The series finale for NBC’s sitcom Friends was a media event, a two-hour broadcast promoted for months, and immediately followed by cast appearances on late night comedy shows and the next morning’s news shows. The show’s popularity demonstrated by fan response to the last episode positions the online and broadcast media discourse surrounding the finale as a rich cultural text for examining the influence of the modern sitcom on fans’ cultural identities and social communities. The Friends broadcast finale taken together with the online discussion of the show creates a site for the production and consumption of fan culture in …

A Communication Approach To Understanding Rapid Responses To Others: The Importance Of Flexibility Across Goal Conditions, Betsy App

Electronic Theses and Dissertations

Two studies evaluated the communication approach to rapid display responses (RDRs) to others by 1) examining the influence of specific communicative goals on RDRs and, 2) identifying the social outcomes associated with correspondence between communicative goals and responses. Both studies showed that people in general can change the magnitude of their most rapid responses according to communication goals to either respond or suppress responses. For some stimulus-response pairs, the ability to flexibly deploy RDRs to align with goals is associated with positive social outcomes for those who are socially active. In Study 1, individual differences among socially active first-year college …

Ua42/1 Wku Winter Term, Wku Summer Sessions & Winter Term

WKU Administration Documents

Annual report of the WKU Winter Term giving a summery of course enrollments, college data, course section information and marketing efforts.

Cloudvista: Visual Cluster Exploration For Extreme Scale Data In The Could, Keke Chen, Huiqi Xi, Fengguang Tian, Shumin Guo

Kno.e.sis Publications

The problem of efficient and high-quality clustering of extreme scale datasets with complex clustering structures continues to be one of the most challenging data analysis problems. An innovate use of data cloud would provide unique opportunity to address this challenge. In this paper, we propose the CloudVista framework to address (1) the problems caused by using sampling in the existing approaches and (2) the problems with the latency caused by cloud-side processing on interactive cluster visualization. The CloudVista framework aims to explore the entire large data stored in the cloud with the help of the data structure visual frame and …

This Is Not A Love Story: A Semiotic Discourse Analysis Of Romantic Comedies, Stephanie Lynn Gomez

Theses Digitization Project

This study is an examination of the ideologies present in the highest-grossing romantic comedy from each year in the past decade. Because romantic comedies feature prominent romantic relationships, repeated exposure to romantic comedies may influence audiences' perceptions of what romantic relationships should be like. People who are exposed to media content depicting romantic relationships may rely on those portrayals when they are either considering beginning a new romantic relationship, or evaluating a current romantic relationship.

Columbia Chronicle (2011-2012) Media Kit, Columbia College Chicago

Columbia Chronicle

The Columbia Chronicle's 2011-2012 Media Kit. This issue is 24 pages.

Reconciling Owl And Rules, David Carral Martinez, Adila A. Krisnadhi, Frederick Maier, Kunal Sengupta, Pascal Hitzler

Computer Science and Engineering Faculty Publications

We report on a recent advance in integrating Rules and OWL. We discuss a recent proposal, known as nominal schemas, which realizes a seamless integration of Datalog rules into the description logic SROIQ which underlies OWL 2 DL. We present extensions of the standardized OWL syntaxes to incorporate nominal schemas, reasoning algorithms, and a first naive implementation. And we argue why this approach goes a long way towards overcoming the present paradigm split.

A Content Analysis Of Advertising In Popular Video Games, Peter G. Lindmark

ETD Archive

There have been a plethora of analyses on the effects of and brand image of advertising in video games, but a dearth of analyses simply examining the role advertising has played in video games over the years. This study seeks to add to the available research on this topic. This study has yielded a great amount of information which should have pre-dated any analysis of the effects of advertising in video games, or brand placement and recall, and certainly any analysis on purchase intent as a result of interacting or observing brand or product placement in video games. Not only …

Measuring Scholarly Metrics, Gordon R. Mitchell, Scott Church, Travis Bartosh, Getachew Dinku Godana, Rachel Stohr, Sarah Jones, Adam Knowlton

Department of Communication Studies: Faculty Publications

The following chapters explore six contemporary metrics of scholarly authority (Journal Impact Factor, Web of Science citations, h-index, SCImago, article download usage data, university press book publication), considering each metric’s strengths and weaknesses as measurement tools, and speculating on the consequences their widespread utilization of each might mean for the field of Communication, the academy, and society. Leaving the task of a systematic meta-analysis of scholarly metrics for another day, this report instead is designed to work as an entry point for readers interested in how the advent of new digital measurement tools carry potential to compete with traditional gold …

Epideictic Rhetoric In The Service Of War: George W. Bush On Iraq And The 60th Anniversary Of The Victory Over Japan, Denise M. Bostdorff

All Faculty Articles

This essay explores the relationship between epideictic discourse and war through the analysis of George W. Bush's August 20, 2005, address at the Naval Air Station near San Diego, ostensibly to commemorate the 60th anniversary of the Allied victory over Japan. The case also serves as an exemplar for how Bush routinely interwove epideictic appeals with collective memories of World War II in order to promote the Iraq war and deflect criticism of his policies there. Bush praised the greatest generation and linked it to the current generation; blamed and dehumanized enemies of the past and present; advocated for war …

Visual Rhetoric And The Promotion Of Scientific Ideas: The Strange Case Of The Prion, Carol Reeves

Scholarship and Professional Work - LAS

In the field that investigates infectious brain diseases such as mad cow disease, the verbal and visual packaging of scientific visuals associated with identifying the agent, prion, its processes, and structure served the community ritual of establishing belief in a highly unorthodox phenomenon. Visual promotion fed into cultural expectations of single agents and simple processes, even though the actual agency and disease process have proven highly complex and perhaps unknowable.

Using Science Fiction To Teach Science Facts, Stephanie N. Putt

All Graduate Theses, Dissertations, and Other Capstone Projects

Hugo Gernsback, the publisher of one of the first science fiction magazines and the man whom some people label as the godfather of modern science fiction, defined science fiction as "a charming romance intermingled with scientific fact and prophetic vision" (cited in Westfahl, 1998, pp. 38-39). If science fiction truly includes scientific facts, it can have serious implications for the teaching of science to students, as well as implications for the general reader. Studies by Negrete and Lartigue, as well as by Stanhope, Cohen, and Conway, have provided evidence that information learned through narratives can be retained for a longer …

Saving The Home Of The Tadpoles One Tree At A Time: A Framing And Pedagogical Analysis Of Wangari Maathai's Green Belt Movement, Anke Thorey Wolbert

Wayne State University Dissertations

While often mistaken for `just' an environmental organization, Kenya's Green Belt Movement (GBM) is engaged in environmental protection, feminism, human rights, education, sustainable development, democratic participation, and peace issues, amongst others. This diverse approach to social change makes it sometimes difficult to place the GBM within current social movement theory. To further our understanding of the GBM's unusual approach, this dissertation examines the framing efforts of the GBM's leader, Nobel Peace laureate Wangari Maathai, as well as the organization's educational practices. Leaning on Entman's (1993) and Kuyper's (2006) definitions of framing, this project analyzes the development of the GBM's frame(s) …

Communication Technology And Education, Paul A. Soukup

Communication

Probably as far back as people can remember, education has drawn on communication technologies, either to teach students how to use them effectively or to make use of those technologies in the educational process itself. In the former instance, the educational sector typically follows a cultural valuation that regards a given technology as so essential that people cannot leave its use or teaching to chance—reading and writing provide the clearest examples here, with schools teaching both the mechanics of writing and reading (forming or deciphering letters, spelling properly, adhering to a common grammar, and so on) and the composition of …

Social Media At Academia's Periphery: Studying Multilingual Developmental Writers' Facebook Composing Strategies, Kevin Eric Depew

English Faculty Publications

This article focuses on the writing strategies second-language students use to compose on social media sites. These alternative and unconventional sites for learning provide language learners opportunities to acquire language by using multiple modalities to respond to various rhetorical situations. In comparison to these sites, academic writing contexts, particularly the developmental-writing course, impose monolingual norms and deficient identities on students. Where these courses articulate these language learners as possessing inadequate skills to perform well in mainstream writing courses, the students' social-media compositions demonstrate that these students have the potential to respond to communicative situations in rhetorically complex ways. This study …

International Graduate Student Powerpoint Presentation Designs: A Reality Check, Alla Zareva

English Faculty Publications

The present study set out to examine what novice international graduate student presenters consider to be effective PowerPoint slide design practices and the extent to which these practices are in agreement with experts’ advice. The analysis focused on three main features of students’ PowerPoint presentations – organisation, style and typography. The general conclusion is that we can mostly rely on students’ intuitions concerning ‘relevance’ and ‘simplicity’ of PowerPoint presentation designs, but we should draw their attention to ‘consistency’, i.e., the systematic application of the organisation, style and typological features to their PowerPoint presentations.

Protecting The Magazine Brand: Brand Manuals, Their Uses And Implementation, Callie Jean Blackwell

Electronic Theses and Dissertations

This thesis discusses the need for a brand manual for a magazine after the creation of a first issue. A brand manual ensures each subsequent issue of the magazine has consistent design from issue to issue as well as keeps the tenets of the overall magazine brand intact. This thesis was project based and conclusions were met by means of a literature review of branding, interviews and experiential research. The foundational similarities between brands and magazines through the lens of magazine design was discussed and found to be one in the same: magazines are brands. Brands are only as good …

Surrealism Is Not Dead: A Look At Surrealism In Contemporary Mass Communication Via Analysis Of Modern Popular Films, Joi Deanne Chadwick

Communication & Leadership Dissertations and Theses

This study examined three modern films - Toy Story 3, Alice in Wonderland, and Iron Man 2 - to understand the place of Surrealism in contemporary communication. The thesis began with a review of literature regarding Surrealism's revolutionary propensities and its flow into the mainstream. The review's basis was postmodernist philosophy rooted in Roland Barthes's and Umberto Eco's semiotics and Stuart Hall's cultural studies. This underlying philosophy asserted the complexity and mutability of signs and styles, a media role in acceptance and mutation of signs/styles, and endurance of ideas through cultural shifts. Semiotic analysis was crucial methodology in this study …

Interpretations And Anxiety During Initial Encounters In A Formal Business Networking Setting, Justin Hunter

Communication & Leadership Dissertations and Theses

Many business professionals explore opportunities to develop relationships with others in their industry during coordinated business networking functions to potentially increase their clientele and strengthen their presence in their respective industry. This study analyzes initial interactions among business professionals during a business networking function utilizing symbolic interactionism and the theory of anxiety/uncertainty management. Both theories have been separately implemented in an abundance of theses over several decades to analyze the nature and implications with interpersonal communication among strangers; however, there is a significant lack of research dedicated to how strangers engage during initial business interactions at networking functions. This study …

Print Magazines: Linking To The Digital World, Stephanie Swartzlander

Graphic Communication

This study will show how magazines and their advertisers are using print to send their readers to digital sources of information. Placing URLs, QR codes, promoting Facebook/Twitter and mobile/iPad apps are becoming very popular ways to advertise products and services. Print magazines are utilizing these trends to link their readers from the print to the digital world and are reaping the benefits.

Seven different magazines were analyzed in this study. In studying the trends from 2008 to 2011, it is obvious that magazines and their advertisers want readers to expand their scope of knowledge by visiting their digital counterparts for …

Homemaker To Seductress: A Content Analysis Of Gender Stereotypes In Online Embedded Advertisements, Danica L. Stith

All Graduate Theses, Dissertations, and Other Capstone Projects

Countless studies have documented and analyzed the presence of gender stereotypes in print and television advertisements, but very few have been performed on online advertisements. While the World Wide Web is no longer an exciting new domain for us, researchers are only beginning to analyze the vast number of gender stereotypes that are presented to viewers on a daily basis. The proliferation of gender stereotypes (specifically female stereotypes) is obvious in print advertisements and television advertisements, but do they also abound in online advertisements? In my research, I performed a content analysis of online embedded advertisements, specifically in three types …

Circus: An Integrated Curriculum Unit, Institute For The Development Of Gifted Education, Ricks Center For Gifted Children, University Of Denver

Ricks Curriculum Units Series

An integrated curriculum is an instructional approach that connects the disciplines to an underlying theme or topic. Immersing students in an integrated-thematic unit provides the backdrop for experiences to occur across the disciplines. Shaping coursework around integrated themes is especially appropriate for gifted students, however using an integrated-thematic curriculum is appropriate for all learners as it develops students' abilities to make connections, to solve problems by looking at multiple perspectives, and to integrate information from different fields of experience. An integrated-thematic curriculum permits students to be active participants in their own learning as they design their own explorations and take …

The Bison: 2011: Part 2, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.