Digital Commons Network^™

อิทธิพลของความเหมือนกันของผู้บริโภคกับตราสินค้า และเนื้อหาโฆษณาบนอินสตาแกรมรีลส์ต่อพฤติกรรมผู้บริโภค, อภิกษณา จิตรเกาะ

Chulalongkorn University Theses and Dissertations (Chula ETD)

การศึกษาครั้งนี้มีวัตถุประสงค์เพื่อศึกษาความเหมือนกันของผู้บริโภคกับตราสินค้าที่มีอิทธิพลต่อทัศนคติต่อเนื้อหาโฆษณาบนอินสตาแกรมรีลส์ และอธิบายอิทธิพลของทัศนคติต่อเนื้อหาโฆษณาบนอินสตาแกรมรีลส์ที่มีต่อทัศนคติต่อตราสินค้า ความเต็มใจในการส่งต่อ และความตั้งใจซื้อของผู้บริโภคเจเนอเรชันซี ใช้ระเบียบวิธีวิจัยเชิงปริมาณ เทคนิควิจัยเชิงสำรวจด้วยแบบสอบถามออนไลน์ มีกลุ่มตัวอย่างเป็นผู้บริโภคเจเนอเรชันซี มีอายุระหว่าง 18 – 26 ปี ทุกเพศสภาพ ที่อาศัยอยู่ในเขตกรุงเทพมหานคร จำนวน 400 คน โดยกระจายแบบสอบถามผ่านช่องทางอินสตาแกรม เฟซบุ๊ก และทวิตเตอร์ ในช่วงเดือนมีนาคม พ.ศ.2566 ผลการวิจัยพบว่า ความเหมือนกันของผู้บริโภคกับตราสินค้าของกลุ่มผู้บริโภคเจเนอเรชันซีมีอิทธิพลเชิงบวกต่อทัศนคติต่อเนื้อหาโฆษณาบนอินสตาแกรมรีลส์ที่แสดงความเป็นมิตรต่อสิ่งแวดล้อม และเนื้อหาโฆษณาบนอินสตาแกรมรีลส์ที่แสดงผลิตภัณฑ์เท่านั้น ที่ระดับนัยสำคัญทางสถิติที่ .05 เช่นเดียวกัน นอกจากนี้ ยังพบว่า ทัศนคติต่อเนื้อหาโฆษณาบนอินสตาแกรมรีลส์ที่แสดงความเป็นมิตรต่อสิ่งแวดล้อม และทัศนคติต่อเนื้อหาโฆษณาที่แสดงผลิตภัณฑ์เท่านั้น มีอิทธิพลเชิงบวกต่อทัศนคติต่อตราสินค้า ความเต็มใจในการส่งต่อ และความตั้งใจซื้อ ที่ระดับนัยสำคัญทางสถิติที่ .05

Brand Communication With Transmedia Storytelling Of Riot Games: Transmedia Engagement, Brand Attitudes, And Brand Experience., Hao-When Tsai

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study seeks to understand how brands communicate through the application of transmedia storytelling from the message and to the receivers. While existing studies mainly aim at conceptualizing the term ‘transmedia storytelling’, this study explores the term from a game-centric narrative perspective. Using Riot Games as a case study due to its global success and popularity, this research applies a qualitative mixed-method approach of documentary research (qual) and in-depth interview (QUAL). The investigation places special emphasis on undercovering consumer attitude and experience upon engagement with brand transmedia stories. To do so, Jenkins’ (2003) concept of transmedia storytelling was adopted as …

Afroam: A Virtual Film Production Group, Bill Taylor Jr.

Antioch University Dissertations & Theses

Because of the gatekeeping practices of the Hollywood film industry, and the high cost of both filmmaking and distribution in general, Afro-American filmmakers have struggled to produce films with “global reach.” This study visits the possibility of Afro-American filmmakers using alternative technologies and infrastructures to produce high-quality films, thereby bypassing the high cost and exclusionary practices of Hollywood studios. Using new 21st-century digital technology, this study involved the creation of a small geographically dispersed virtual film production team. The study’s foundational framework was a constructivist qualitative research paradigm, using Action Research, and supported by 24 months of triangulated data from …

Identity Negotiations In Family Relationships: Discussing Substance Use Disorder Through The Communication Theory Of Identity, Sarah-Michele Q. Weaver

Electronic Theses and Dissertations

Guided by the communication theory of identity (CTI), the current study explores identity negotiations among family members who have experience with substance use disorder. Semi-structured interviews were conducted with 9 participants. Personalenacted, enacted-relational, and personal-relational identity gaps guide the scope and use of CTI. Findings mirrored 3 major themes in consideration of these identity gaps: (1) participants embraced or rejected SUD as a central aspect of personal identity, (2) participants experienced turbulence in relational identities due to SUD, and (3) personalrelational identity gaps and alignment surface in multiple contexts where interpersonal communication occurs.

Framing Fashion Sustainability In Fashion Magazines, Kristen Ann Mohammadi

Graduate Theses, Dissertations, and Problem Reports (ETD)

This study explores the framing, dominant frame, story focus, and tone of sustainable fashion coverage in prominent fashion magazines, Vogue and Refinery29, seeking to understand if the publications frame their coverage differently and if the framing changes after the emergence of COVID-19. To do so, this study uses a sample consisting of articles from summer months (May-August) spanning three years (2019, 2020, and 2021), as COVID-19 was first discovered in the United States in 2020. This study uses content analysis methodology to analyze a total of 206 articles. This kind of research is important, as environmental and social issues stemming …

The Process And Case Study Approach To Implementing A Nutrition-Specific Dissemination And Implementation Science Training In Appalachia, Ayron E. Walker

Graduate Theses, Dissertations, and Problem Reports (ETD)

Introduction: Nutrition professionals face implementation challenges due to their lack of knowledge to incorporate D&I science into intervention design. To improve intervention outcomes, nutrition professionals must be trained in D&I science, which are currently absent in the field.

Aims: To identify and assess nutrition educators and practitioners perceived motivations, self-efficacy, and attitudes in using D&I science to inform the educational design and strategies of a nutrition-specific D&I curriculum for nutrition educators. Then to test feasibility of the nutrition-specific curriculum in increasing knowledge, self-efficacy, and attitudes by a case study approach, pre/post intervention design.

Methods: First, scoping review methodology involved the …

Media Framing Of Marriage Practices In Afghanistan, Hakima Afzaly

Dissertations and Theses @ UNI

Culturally, in Afghanistan, marriage is given much importance and seen as something that completes life. Through this study, I analyze how marriage practices, such as dowry (Mahr), bride price, and the “virginity ritual,” are described in newspapers and magazines of Afghanistan. In particular, I explore how the popular press, such as 8 Sobh and Khama Press in Afghanistan frame their discussion of marriage practices. The findings from this analysis reveal that newspapers and magazines of Afghanistan frame marriage as an economic issue and a major focus of the articles is on the financial pressure on poor families due to the …

Fashion And Sustainability: Consumption And Shared Responsibility, Jie Gao Fowler, Timothy Reisenwitz, Rongwei Chu

Atlantic Marketing Journal

Indulgence in fashion has been indispensable in modern societies, as it is a crucial device for self-image and identity construction. With the advanced technology and globalization of production, the fashion industry has skewed towards fast fashion, making the latest trends available to mass consumers at affordable prices. This research aims to examine how Chinese consumers perceive sustainable consumption in the context of fashion. We endeavor to explore the factors that influence the engagement of sustainable consumption. This study aims not to argue whether sustainable fashion should mobilize or replace the current fashion system but to provide evidence on consumers' perception …

Children’S Perspectives Of Digital Citizenship In India, Korea And Australia: Report Of Findings From Children’S Digital Citizenship And Safety Roundtables, Kylie Stevenson, Emma Jayakumar, Harrison See, Yeonghwi Ryu, Shruti Das

Research outputs 2022 to 2026

This report presents data and findings from Phase Two of the research project Digital Safety and Citizenship Roundtables. In this phase, which focuses on children’s perspectives of digital safety and digital citizenship, three child-focused, play-based roundtables were held in Seoul (Korea), Delhi (India) and Perth (Australia) respectively in the months of June and July 2022, with 48 children in total contributing their perspectives. Qualitative data was collected from these child participants through 90-minute play-based roundtables featuring three sections: a short introductory drawing activity using prompt cards; a discussion regarding the children’s understanding of digital citizenship; and a LEGO play activity …

The Commodification Of Economic Perspectives In Islamic Religious Education Studies On Social Media, Heri Fathurahman, Umasih Umasih, Gumgum Gumelar, Andy Hadiyanto, Assyifa Amelia Azzahra

Informasi

Economic empowerment in Indonesia is quite dynamically developing, this is also not free from the study of Islamic religious education on Islamic economics. Apart from this, researchers also used YouTube social media for review in this study. The formulation of the research problem is how to commodify an economic perspective in the study of Islamic religious education on social media. This study aims to analyze the commodification of economic perspectives in the study of Islamic religious education on social media. Researchers use a quantitative approach with a survey method where data will be taken from a predetermined population and sample …

The Effect Of Network Convergence On Digital Culture Industry: Model Construction Of Network Industrial Economics And Empirical Study On China, Panqiang Niu, Anang Masduki, Xigen Li, Filosa Gita Sukmono

Informasi

This paper constructs the model of network economics to study the effect of different levels of network convergence on the digital culture industry. Then uses regression models and mediating effect models to test the effect mechanism of network convergence on the digital culture industry of China. This paper used panel data to conduct an empirical study. The data in this paper were quarterly. The time range was from the first quarter of 2009 to the third quarter of 2013 for 19 quarters.The three data types in econometrics are time series data, cross-sectional data, and panel data.The main conclusions are as …

Quran, Name, And Scientific Communication, Ajat Sudrajat, Ita Rahmania Kusumawati

Informasi

The objective of this study is to investigate the views of the Qur'an about the origin of the name and its position in relation to language and the development of science. The research model is literature research utilizing the sources collection (heuristic), source criticism, interpretation, and writing. The findings of this study are: (1) the Qur'an states that Allah SWT gives teachings about the names to the Prophet of Adam As; (2) These names correlate with the language because they are composed of the names that have been introduced to the Prophet Adam As; (3) The name and language are …

Gameplays Versus Playstyles: The Social Construction Of Transmediated Communities Among Filipino Children Gamers In Minecraft And Roblox, Cheeno Marlo Sayuno

ASEAN Journal of Community Engagement

The children of today’s generation are considered as digital natives, which means that they have the capacity to navigate technological terrains to the best of their abilities and create online communities in new storyworlds. Minecraft and Roblox, two sandbox open-world mobile games, are manifestations of such ability to create worlds, survive in difficult gaming situations, face opponents in combat, and interact with players within a community. Even more so, such transmedia engagements allow the child participants, as evidenced in this study, to transact with players and the app itself to introduce new playstyle strategies that complement or subvert the gameplays …

Achieving Health Goals In India: The Role Of Community Engagement And Communication, Vishal Singh

ASEAN Journal of Community Engagement

India is committed to achieving the Sustainable Development Goals (SDGs) set up by United Nations. Community engagement (CE) and communicating health is the key aspect for achieving the desired results. Goal setting for health sector in India has long history. This systematic review aims to examine the evidence on community engagement and communication from studies that report on program outcomes in India. To our knowledge, there are limited reviews available that examine outcomes of CE in achieving health goals. This review seeks to fill this knowledge gap. We describe role of CE and communication in achieving the SDG health goals …

A Qualitative Study Of Early Adolescents’ Critical Thinking About The Content And Consequences Of Media Violence, Erica Scharrer, Yuxi Zhou

Journal of Media Literacy Education

Research shows that young people are likely to encounter considerable amounts of violence in the media they use. Some of those depictions trivialize the severity of violence. Past studies show that media literacy education can spur critical thinking regarding violent portrayals in media texts. But rarely do prior studies employ qualitative methods to understand how young media audience members reason through the key question of whether media violence is either surprising or concerning. In the current study, an in-school media literacy program is offered to 48 6th graders who provide data in the form of written responses to a number …

An Approach To Creative Media Literacy For World Issues, Abduljalil Nasr Hazaea

Journal of Media Literacy Education

This article introduces an approach to creative media literacy for world issues (WIs) such as Covid-19. In so doing, the article integrates four positions on discourse and media as terrible facets of globalization in the context of critical discourse analysis (CDA). The objectivist position deals with WIs as neutral discourse shared among humanity and distributed through English as an international language and educational media. The ideologist position treats creative media literacy as relations of power between global and local identities in the form of competing discourses associated with WIs. The rhetorical position reveals the hidden strategies used in global media …

The Guardian, Week Of December 20, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of December 20, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Volume 19, Summer 1992 Communication And Theater Association Of Minnesota Journal

Communication and Theater Association of Minnesota Journal

Complete digitized volume (volume 19, Summer 1992) of Communication and Theater Association of Minnesota Journal.

Volume 18, Summer 1991 Communication And Theater Association Of Minnesota Journal

Communication and Theater Association of Minnesota Journal

Complete digitized volume (volume 18, Summer 1991) of Communication and Theater Association of Minnesota Journal.

Volume 23, Summer 1996 Communication And Theater Association Of Minnesota Journal

Communication and Theater Association of Minnesota Journal

Complete digitized volume (volume 23, Summer 1996) of Communication and Theater Association of Minnesota Journal.

Volume 26, Summer 1999 Communication And Theater Association Of Minnesota Journal

Communication and Theater Association of Minnesota Journal

Complete digitized volume (volume 26, Summer 1999) of Communication and Theater Association of Minnesota Journal.

Volume 29, Summer 2002 Communication And Theater Association Of Minnesota Journal

Communication and Theater Association of Minnesota Journal

Complete digitized volume (volume 29, Summer 2002) of Communication and Theater Association of Minnesota Journal.

Volume 30, Summer 2003 Communication And Theater Association Of Minnesota Journal

Communication and Theater Association of Minnesota Journal

Complete digitized volume (volume 30, Summer 2003) of Communication and Theater Association of Minnesota Journal.

The Guardian, Week Of December 6, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of December 6, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Covid-19'S Impact On Communication Practices In The Animal Welfare Nonprofit Sector, Tiffany M. Davis

Master of Arts in Professional Writing Capstones

Historically, writing and communication practices have been vital components in the nonprofit sector. With the rise of the COVID-19 pandemic, the writing and communication practices within the nonprofit sector have been forced to adapt and change for organizations to continue disseminating their missions and continuing fundraising. Specifically, animal welfare nonprofit organizations have had to shift their communication practices in the wake of the virus. This capstone aims to answer questions about the value of writing and communication practices, and also answer research questions about the effects of COVID-19 on the animal welfare nonprofit sector. Through secondary and primary research, in …

Ict Based Agricultural Knowledge Transfer Of Women Farmers: A Case Of Gender Responsiveness From A Developing Country Perspective, Susmita Das, Paritosh Mondal, Rajesh Kumar Das

Library Philosophy and Practice (e-journal)

Women are increasingly becoming an integral part of the rural economy. Feminization and empowerment in agriculture is taking place while outmigration of males in the rural Bangladesh is visible due to higher off farm income. The objective of this study is to determine the current state of the ICT-based agricultural knowledge transfer of female farmers in Bangladesh involved in agricultural operations. Data were collected through survey method using structured questionnaire from 140 female farmers involved in public ICT service centers of Bangladesh. The questionnaire was administrated face-to-face and collected data were analysed with SPSS version 23.0. The result from the …

The Stages Of Environmentalism And How The Movement Can Be Maintained Through Generation Z, Emma Jean Vanden Brink

Masters Theses

The state of a social movement is characterized by the stages through which it progresses. The environmentalism movement began hundreds of years ago when humans first noticed how significantly their actions influenced the nature around them. The movement advanced with the arrival of the industrial era and modern society. According to Stewart et al. (2012), there are five main stages through which a social movement proceeds: genesis, social unrest, enthusiastic mobilization, maintenance, and termination. Today, environmentalism is in the maintenance stage, as determined by the current organizational structure of the movement. The objective of this study was to determine how …

Communities Of Play And Practice: Collaborating With Audiences And Coworkers In Performative Online Spaces, Paul Oppold

Electronic Theses and Dissertations, 2020-2023

This study describes an ethnographic investigation of Communities of Play within Communities of Practice. As professional 'content creators', whose 'work' is 'play', are increasingly interacting with non-professional content consumers, whose 'play' is a kind of 'work', the barriers between 'work' and 'play' are increasingly dissolving. The purpose of this study was to examine the nature and frequency of the professionals' interactions with coworkers in an office and with the content consumers while working from home. Data were collected in the form of gameplay videos uploaded by the professional streamers from January of 2017 to March of 2018, downloaded by the …

Why Science Is Important To Us All: Identity And Environment, Anita K. Foeman

Sustainability Research & Practice Seminar Presentations

Professor Anita Foeman, Communication and Media - Why Science is Important to Us All: Identity and Environment

How “Interested” Criticism Fueled The Formulation Of Nineteen Eighty-Four’S Cultural Afterlife, John Cameron Bosch

All Theses

George Orwell’s Nineteen Eighty-Four carries a “cultural afterlife” as a result of “interested” criticism, which has a set political/practical barometer or motive. While everyone agrees that the novel presents a frightening dystopia, many also consider it a prophetic piece that illuminates the possible corruption of executive power of a nation thanks to this cultural afterlife; the modern and popular term “Orwellian” resulted from these sorts of analyses and have only escalated in the years since its inception. As a result, within the past decade, multiple scholars, analysts, and journalists have referenced Orwell’s novel as a factual representation of this executive …