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Articles 1531 - 1560 of 19514
Full-Text Articles in Entire DC Network
Rhetoric Of Surrogacy: Re-Considering Agency Through Embodied Performance, Ann Kitalong-Will
Rhetoric Of Surrogacy: Re-Considering Agency Through Embodied Performance, Ann Kitalong-Will
Dissertations, Master's Theses and Master's Reports
Surrogacy as a medical practice goes back, in a practical sense, to 1988, when the court case, “In the Matter of Baby M, A Pseudonym for an Actual Person,” was tried in the Supreme Court of New Jersey. At the heart of the issue, was the question of who Baby M’s legally-recognized mother was in the relationship between the contracting parents and the woman who gestated and gave birth to Baby M. Using this case as a jumping off point, this dissertation traces a history of surrogacy as a global industry. This project explores rhetorical agency in the embodied performance …
Blough Dairy Farm Comprehensive Safety & Training Manual, Riley Elaine Elenz
Blough Dairy Farm Comprehensive Safety & Training Manual, Riley Elaine Elenz
Honors Program Theses
No abstract provided.
The Rite Of Becoming, Pilar Von Hummel
The Rite Of Becoming, Pilar Von Hummel
CGU Theses & Dissertations
The body is a term that has been vastly manipulated but never fully trapped. The body is in constant transformation and movement, always becoming. Catherine Malabou claims that our bodies are plastic, meaning they have the capacity to give and receive form as well as to explode. Plasticity which has an element of temporality is resistance, it is multiple and transformational. What are the conditions of possibility for the body to transform? Art resists and dance as art resists with the body: its main medium is the body. I claim that dance as art is a site to put plasticity …
Exploring Visitor Perceptions And Behaviours Related To Ticks And Lyme Disease Risk In An Ontario Protected Area, Ryan Brady
Theses and Dissertations (Comprehensive)
Lyme disease is the most common vector-borne zoonosis in North America and over the past decade, reported cases of the disease have been rapidly increasing in many regions throughout Canada. The relative novelty of this public health threat presents nature-based tourism and recreation organizations with a range of policy and management challenges. Currently, there is a limited understanding of public perceptions and behaviours associated with tick and Lyme disease risk, especially within a Canadian parks and protected areas visitation and visitor experience context. To address this practical and scholarly knowledge gap, this study utilized in-situ surveys to explore visitor perceptions, …
The Web And The Blockbuster Poster: An Examination Of The Impact Of Streaming Services On Movie Advertising, Holden Edward Strausser
The Web And The Blockbuster Poster: An Examination Of The Impact Of Streaming Services On Movie Advertising, Holden Edward Strausser
Graduate Theses, Dissertations, and Problem Reports (ETD)
The year 2020 brought a widespread closure of movie theaters, exacerbating a trend wherein streaming services gained an increasing importance in movie distribution. This study examines how the changing nature of the motion picture distribution market after the advent of the streaming service is reflected in movie advertising, specifically the movie poster. The research uses a content analysis methodology to compare film posters across time, from before the beginning of streaming services to the arrival of the 2020 COVID-19 pandemic in the United States. Analysis is derived from Uses and Gratifications theory and scholarship on star power. The research shows …
Perceived Image Of Samui Island From Local Stakeholders, Ponatip Phetrat
Perceived Image Of Samui Island From Local Stakeholders, Ponatip Phetrat
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objective of this research was to explore the perceived image of Samui island from local stakeholders. An in-depth interview was selected as the research instrument for this study. The data is collected from 15 respondents who were local stakeholders of Samui island, they are those who live and work in Samui for more than 10 years, aged between 24-45 years old. The findings indicated that according to brand associations in terms of attributes the respondents perceived Samui island as “beach” “nature” and “cultural tourist destination” also, respondents perceived Samui as having “friendly” “lively” “complicated” and “easy-going” personalities. In terms …
Saving A Species: A Look Into Novel Techniques Being Used To Conserve Wildlife, Sierra R. Cistone
Saving A Species: A Look Into Novel Techniques Being Used To Conserve Wildlife, Sierra R. Cistone
Graduate Student Theses, Dissertations, & Professional Papers
Wildlife is held in public trust, and the public plays an important role in management and conservation as voters, advocates and beneficiaries of the many services and enjoyment that wildlife provides. But understanding wildlife issues, conservation and management decisions can be challenging given the often complex science around wildlife ecology and diverse public perspectives. That is why careful and accurate reporting around wildlife and environmental topics is imperative and a requirement of a well-informed electorate. This master’s portfolio is a collection of extensively reported stories around wildlife issues that are designed to be accessible to general readers to fulfill that …
Crmm 4500: Web Publish L: Html/Css (Syllabus), Jin Yang
Crmm 4500: Web Publish L: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 6500: Web Publish L: Html/Css (Syllabus), Jin Yang
Crmm 6500: Web Publish L: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 4600: Creative Social Video (Syllabus), Michael Robinson
Crmm 4600: Creative Social Video (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: The course offers instruction, training, practice and analysis on YouTube channel development, including research, organization, branding, and content presentation skills. The course will focus on effective production and editing concepts as they relate to video, audio and graphic design. The framework of the course is centered on YouTube, but the skills translate to all popular social media platforms.
Crmm 4500: Web Publish L: Html/Css (Syllabus), Garrett Pilgrim
Crmm 4500: Web Publish L: Html/Css (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Jrsm 3900: Visual Media (Syllabus), Ruoxu Wang
Jrsm 3900: Visual Media (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.
Crmm 6500: Web Publish L: Html/Css (Syllabus), Garrett Pilgrim
Crmm 6500: Web Publish L: Html/Css (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
A Swipe To The Right: Exploring Tinder Use In College Students, Madisyn Smith
A Swipe To The Right: Exploring Tinder Use In College Students, Madisyn Smith
Williams Honors College, Honors Research Projects
A Swipe to the Right: Exploring Tinder Use in College students set out to explore different ways in which college students used the dating application Tinder . More specifically, the study focused on what kind of relationships college-aged users were hoping to form on Tinder (i.e. committed, casual, or neither) and what factors determined whether these users swiped right versus left on other Tinder users. This study was conducted by way of five qualitative, semi-structured, one-on-one interviews between participant and researcher. While Tinder is commonly thought of as a "hookup app", the results of the interviews proved otherwise; college students …
How Do Nonprofits Increase Civic Engagement? Testing A Model Of Online And Offline Advocacy And Activism., Maria Clara Bello Martucci
How Do Nonprofits Increase Civic Engagement? Testing A Model Of Online And Offline Advocacy And Activism., Maria Clara Bello Martucci
Wayne State University Dissertations
The current landscape of Americans’ civic engagement has changed and taken new forms that are strongly impacted by the internet and social media communication. This dynamic can potentially influence nonprofit organizational effectiveness and nonprofit public relations strategies, yet it lacks in-depth scholarly investigation and understanding. Therefore, this dissertation sought to understand public support behaviors from the general population toward nonprofits, considering four different modes of civic engagement activities and three geographic levels of nonprofit organizations. Specifically, this dissertation introduced a conceptual model to explain individual factors that lead Americans to engage in online and offline advocacy and activism through and …
Exploring Effects Of Message Framing On Supportive Behaviors Toward Environmental Corporate Social Responsibility, Young Kim, Myoung-Gi Chon
Exploring Effects Of Message Framing On Supportive Behaviors Toward Environmental Corporate Social Responsibility, Young Kim, Myoung-Gi Chon
College of Communication Faculty Research and Publications
Purpose
The purpose of this study was to shed light on how effective environmental corporate social responsibility (CSR) communication can be achieved through persuasive communication strategies using message framing.
Design/methodology/approach
This study conducted an online experimental study with a 2 (narrative: narrative or non-narrative) × 2 (framing: gain or loss) between-subjects design.
Findings
The findings showed that environmental CSR communication using narrative framing messages is most effective in creating strong CSR associations between a company and the environmental CSR domain and sharing the company's CSR information on supportive communication and advocating for the environmental campaign.
Originality/value
This study highlights the …
The Relationship Between Food Retailers And Distributors, Madison Seigler, Julia Anderson, Aidan Morton, Cassandra Williams, Victoria Bloomgren, Jacob Tutty
The Relationship Between Food Retailers And Distributors, Madison Seigler, Julia Anderson, Aidan Morton, Cassandra Williams, Victoria Bloomgren, Jacob Tutty
Undergraduate Theses, Professional Papers, and Capstone Artifacts
Our understanding of the science of anthropogenic climate change and its immediate and indirect impacts has grown within the last decade.Alongside anincrease in concern for the inequities within the industrialized food system, climate change is impacting agriculture and the communities that depend on it in myriad ways. These challenges have catalyzed investment in sustainable agriculture, “eat local” food movements, and rethinking of all aspects of food systems, including consumers, producers, retailers, and distributors. The body of literature on food systems primarily focuses on the connection between consumers and retailers; however, there is a notable absence of literature on the relationships …
Action-Centric Relation Transformer Network For Video Question Answering, Jipeng Zhang, Jie Shao, Rui Cao, Lianli Gao, Xing Xu, Heng Tao Shen
Action-Centric Relation Transformer Network For Video Question Answering, Jipeng Zhang, Jie Shao, Rui Cao, Lianli Gao, Xing Xu, Heng Tao Shen
Research Collection School Of Computing and Information Systems
Video question answering (VideoQA) has emerged as a popular research topic in recent years. Enormous efforts have been devoted to developing more effective fusion strategies and better intra-modal feature preparation. To explore these issues further, we identify two key problems. (1) Current works take almost no account of introducing action of interest in video representation. Additionally, there exists insufficient labeling data on where the action of interest is in many datasets. However, questions in VideoQA are usually action-centric. (2) Frame-to-frame relations, which can provide useful temporal attributes (e.g., state transition, action counting), lack relevant research. Based on these observations, we …
Conserving And Sharing Freshwater In The West, Kelsea Harris-Capuano
Conserving And Sharing Freshwater In The West, Kelsea Harris-Capuano
Graduate Student Theses, Dissertations, & Professional Papers
There are infinite stories to be told about water in the West. As an essential and finite resource, countries, states, tribal nations and neighbors must figure out how to manage this shared resource, whether for ecosystem sustainability, agricultural, household, or recreational use.
The Flathead Lake Biological Station in Polson, MT is one of the oldest active biological research stations in the United States. One of its former faculty, Dr. Mark Lorang, has been working on Flathead Lake’s erosion problem for over 30 years. As a result of seasonal lake level fluctuations controlled by the dam, erosion over the years has …
‘Big’ And ‘Little’ Quo Vadis? In The United States, 1913–1916: Using Gis To Map Rival Modes Of Feature Cinema During The Transitional Era, Jeffrey Klenotic
‘Big’ And ‘Little’ Quo Vadis? In The United States, 1913–1916: Using Gis To Map Rival Modes Of Feature Cinema During The Transitional Era, Jeffrey Klenotic
Faculty Publications
This article emanates from a geospatial database of over 600 premieres of the Cines company’s Quo Vadis? (1913), an eight-reel film distributed by George Kleine, and nearly 250 premieres of the Quo Vadis Film Company’s Quo Vadis? (1913), a three-reel film of ambiguous origins distributed by Paul De Outo. By mapping local premieres of both films across the United States from 1913 through 1916, the data show with spatiotemporal precision the spread of Quo Vadis? as one of cinema’s early blockbuster titles. Yet within this national phenomenon, the two films’ footprints reveal differing cultural geographies served by competing efforts to …
The Inclusion Of Rape And Other Non-Consensual Sexual Acts In Self-Insert Fanfiction, Diana Rose Humble
The Inclusion Of Rape And Other Non-Consensual Sexual Acts In Self-Insert Fanfiction, Diana Rose Humble
Dissertations and Theses
As the internet grew in popularity, fanfiction followed suit. As of April 2022, there are over 9,188,000 works posted on Archive of Our Own, one of the internet’s most popular fanfiction hosting sites. A large number of the stories posted on this site feature a concept known as self-insert, where an author chooses to write themselves into their own story as a central character. Instead of naming their self-insert characters, many authors will use the tag y/n—meaning “your name”—to expand the fantasy to include all readers. Curiously, a subsect of self-insert fanfiction features rape or non-consensual sexual acts perpetrated against …
Bridging The Gap: Where Indigenous Knowledge And Western Science Come Together To Shape Environmental Stewardship, Bowman Leigh
Bridging The Gap: Where Indigenous Knowledge And Western Science Come Together To Shape Environmental Stewardship, Bowman Leigh
Graduate Student Theses, Dissertations, & Professional Papers
In the era of climate change, humans are grappling with how to ensure that natural resources exist into the future. For millennia, Indigenous people have actively managed the environment, drawing upon deep connections to the land passed down through generations. The Western worldview, on the other hand, sees humans as separate from nature — an attitude that has led to many of the environmental crises we see today.
This portfolio examines places and programs where Western science and Indigenous knowledge (IK) or traditional ecological knowledge (TEK) come together to shape environmental stewardship. Western science and IK/TEK are inherently different ways …
Strategies That Improve Ux (User Experience) Design Through Product Innovation, Jibing Zhao
Strategies That Improve Ux (User Experience) Design Through Product Innovation, Jibing Zhao
Walden Dissertations and Doctoral Studies
User Experience (UX) design improvement can alter business results. Information technology (IT) company leaders are concerned with UX design improvement, as it is the number one indication of product innovation success and user satisfaction. Grounded in Christensen’s disruptive innovation theory, the purpose of the qualitative single case study was to explore strategies IT company leaders and UX designers used to identify critical UX design elements that lead to improved product innovations. The participants were five IT company leaders and a focus group of four UX designers employed by a sizeable telecom organization in Beijing, China. The data were collected from …
Partnerships Create Success For The Devil’S Garden Wild Horses, Laura K. Snell
Partnerships Create Success For The Devil’S Garden Wild Horses, Laura K. Snell
Human–Wildlife Interactions
Many wild horse (Equus ferus caballus) populations that inhabit designated federal land in the United States currently exceed management objectives. Overabundant wild horse populations can adversely impact the ecosystem, native wildlife, and other land uses. Unfortunately, there is not a universal solution, as each impacted area may differ ecologically, economically, socially, and politically. Wild horse management is not just a 1-time project but a long-term program where buy-in is needed from the federal and state agencies, local governments, and private partners. Local county governments and private partners can have important insights and significant influence on the development and …
On (Not) Seeing The Chicken: Perdue, Animal Welfare, And The Failure Of Transparency, Calvin Coker, Rachel A. Coker
On (Not) Seeing The Chicken: Perdue, Animal Welfare, And The Failure Of Transparency, Calvin Coker, Rachel A. Coker
Faculty and Staff Scholarship
In this essay, we analyze Perdue’s animal welfare campaign from 2016 to 2020 to isolate how demands for transparency are mediated and subverted by Perdue’s public facing rhetoric. Though Perdue’s annual releases and commitments to change nominally constitute a victory for animal welfare advocates, the company’s campaign enacts transparency as a sort of publicity for the company that belies marginal gains for the lives of chickens and may ultimately result in increased meat consumption. In providing trackable metrics, offering paternalistic justifications for their treatments of chickens, and through strategic omissions of language and visuals, Perdue satisfies demands for transparency without …
The Hong Kong Consumers' Perceptions Of Boys' Love Dramas And Their Attitudes Toward Thailand And The Gay Community, Chung Yan Chan
The Hong Kong Consumers' Perceptions Of Boys' Love Dramas And Their Attitudes Toward Thailand And The Gay Community, Chung Yan Chan
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research aimed to explore Hong Kong consumers' perceptions and attitudes toward Thai Boys' Love (BL) dramas, Thailand, and the gay community. To conduct the research, a qualitative approach is used with the instrument of in-depth interviews. A total of twelve Hong Kong consumers participated in this study. They are aged between 18-30 years old. The results depicted that Over-the-top (OTT) streaming platforms and reference groups contributed to the distribution and exposure of Thai BL dramas in the Hong Kong market. Aesthetic elements, actors, storyline, and Thailand culture are the elements that attract participants to watch Thai BL dramas continually. …
Millennial Consumers' Behavior On Purchasing Amulet Jewelry, Nuanhatai Tantayotai
Millennial Consumers' Behavior On Purchasing Amulet Jewelry, Nuanhatai Tantayotai
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objective of this research is to study millennial consumers’ behavior on purchasing amulet jewelry. Qualitative method was used to collect data from 15 Thai Generation Y females, aged between 25 and 34 years old, living in Bangkok, Thailand, and purchased amulet jewelry at least once within the year 2022. The findings indicate that millennial consumers spend over eight hours per day on social media. They prefer online marketing communication content that is short, precise, and easy to understand. In term of beliefs, consumers believe that wearing amulet jewelry can make them confident, enhance their prosperity and fortune, help businesses …
Generation Z Consumers’ Behavior On Jones’ Salad’S Online Marketing Communications, Pitchaya Watcharodomprasert
Generation Z Consumers’ Behavior On Jones’ Salad’S Online Marketing Communications, Pitchaya Watcharodomprasert
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objective of this research was to study consumer behavior on Jones’ Salad’s online marketing communications. Two hundred and thirty-eight people who are current customers purchasing Jones’ Salad once a month, exposed to the brand’s online marketing communications in the past three months, and aged between 18 and 25 years old residing in Thailand, were asked to complete online questionnaire survey. The findings in the cognitive part reveal that Jones’ Salad’s online platforms, especially Facebook and Instagram, are significant communication platforms among its Generation Z’s customers. The majority of the samples rely on Jones’ Salad online media for brand information. …
ความสัมพันธ์ระหว่างการรับรู้จุดจูงใจทางเพศ กับอารมณ์ ทัศนคติ และความตั้งใจสมัครสมาชิกของผู้บริโภคของสถานออกกำลังกาย, โกศล สรวมศรี
ความสัมพันธ์ระหว่างการรับรู้จุดจูงใจทางเพศ กับอารมณ์ ทัศนคติ และความตั้งใจสมัครสมาชิกของผู้บริโภคของสถานออกกำลังกาย, โกศล สรวมศรี
Chulalongkorn University Theses and Dissertations (Chula ETD)
การวิจัยเชิงสำรวจในครั้งนี้ มีวัตถุประสงค์เพื่อศึกษา 1) การรับรู้จุดจูงใจทางเพศ อารมณ์ ทัศนคติ และความตั้งใจสมัครสมาชิกของผู้บริโภคของสถานออกกำลังกาย และ 2) ความสัมพันธ์ระหว่างการรับรู้จุดจูงใจทางเพศ กับอารมณ์ ทัศนคติ และความตั้งใจสมัครสมาชิกของผู้บริโภคของสถานออกกำลังกาย โดยใช้แบบสอบถามในการเก็บข้อมูลผ่านช่องทางออนไลน์จากกลุ่มตัวอย่าง อายุระหว่าง 23 – 42 ปี จำนวน 205 คน โดยเป็นผู้ที่มีการออกกำลังกายในฟิตเนสอย่างน้อย 2 ครั้ง ต่อสัปดาห์ ผลการวิจัยพบว่า กลุ่มตัวอย่างมีการรับรู้จุดจูงใจทางเพศ อารมณ์ ทัศนคติ และความตั้งใจสมัครสมาชิกปานกลางค่อนไปทางมาก นอกจากนั้น การรับรู้จุดจูงใจทางเพศยังมีความสัมพันธ์ในเชิงบวกกับอารมณ์ ทัศนคติ และความตั้งใจสมัครสมาชิกของผู้บริโภค กล่าวคือ ยิ่งกลุ่มตัวอย่างมีการรับรู้จุดจูงใจทางเพศมากเพียงใด ก็จะยิ่งมีอารมณ์ ทัศนคติ และความตั้งใจสมัครสมาชิกในเชิงบวกเช่นเดียวกัน นอกจากนั้น กลุ่มตัวอย่างที่เป็นผู้ใช้บริการฟิตเนสเป็นประจำ มีอารมณ์ในเชิงบวกมากกว่ากลุ่มตัวอย่างที่เป็นผู้ใช้บริการฟิตเนสเป็นครั้งคราว
ภาพลักษณ์ประเทศแหล่งกำเนิด ทัศนคติและพฤติกรรมของผู้บริโภคซีรีส์วาย, ธีระเดช พรหมมะ
ภาพลักษณ์ประเทศแหล่งกำเนิด ทัศนคติและพฤติกรรมของผู้บริโภคซีรีส์วาย, ธีระเดช พรหมมะ
Chulalongkorn University Theses and Dissertations (Chula ETD)
การวิจัยเรื่อง “ภาพลักษณ์ประเทศแหล่งกำเนิด ทัศนคติและพฤติกรรมของผู้บริโภคซีรีย์วาย” ใช้ระเบียบวิธีแบบผสมผสาน (Mixed Methods Research) ในรูปแบบเชิงคุณภาพ (Qualitative) และเชิงปริมาณ (Quantitative) มีวัตถุประสงค์เพื่อ 1) ศึกษาภาพลักษณ์ประเทศแหล่งกำเนิดซีรีส์วาย ทัศนคติและพฤติกรรมของผู้บริโภค 2) ศึกษาความสัมพันธ์ของภาพลักษณ์ประเทศแหล่งกำเนิดของซีรีส์วายและทัศนคติต่อองค์ประกอบซีรีส์วายของผู้บริโภค และ 3) ศึกษาความสัมพันธ์ของภาพลักษณ์ประเทศแหล่งกำเนิดของซีรีส์วายและพฤติกรรมของผู้บริโภค การศึกษาครั้ง ได้ศึกษาซีรีส์วายทั้งหมด 3 ประเทศแหล่งกำเนิด ได้แก่ ซีรีส์วายประเทศไทย ซีรีส์วายประเทศญี่ปุ่น และซีรีส์วายประเทศเกาหลีใต้ โดยมีการเก็บข้อมูลใน 2 รูปแบบได้แก่การสัมภาษณ์เชิงลึก (In-Dept Interview) จากผู้ที่มีความเชี่ยวชาญด้านซีรีส์วายหรือผู้ที่อยู่ในอุตสาหกรรมซีรีส์วาย ทั้งหมด 4 คน ซึ่งบทบาทหน้าที่ที่แตกต่างกัน ได้แก่ ผู้ผลิต สื่อ นักการตลาด และนักวิชาการ ในส่วนของเชิงปริมาณใช้เครื่องมือแบบสอบถามออนไลน์ในกลุ่มที่เกี่ยวข้องกับการรับชมซีรีส์วาย โดยมีผู้ตอบแบบสอบถามทั้งหมด 400 คน งานวิจัยครั้งนี้ใช้ค่าสัมประสิทธิ์สหสัมพันธ์แบบเพียร์สัน (Person’s Product Moment Correlation Coefficient) เพื่อใช้ในการทดสอบสมมุติฐาน ผลการวิจัยพบว่า ภาพลักษณ์ประเทศแหล่งกำเนิดซีรีส์วาย มีความสัมพันธ์กับทัศนคติของผู้บริโภคต่อองค์ประกอบซีรีส์วายโดยตัวแปรทั้งสองมีความสัมพันธ์ในทิศทางเดียวกันในระดับสูง และภาพลักษณ์ประเทศแหล่งกำเนิดของซีรีส์วายมีความสัมพันธ์ต่อพฤติกรรมของผู้บริโภคโดยตัวแปรทั้งสองมีความสัมพันธ์ในทิศทางเดียวกันในระดับต่ำ