Digital Commons Network^™

อิทธิพลของคุณลักษณะผู้ส่งสารในโฆษณาต่อพฤติกรรมผู้บริโภคตราสินค้าจากประเทศญี่ปุ่น, ณัฐนรี กิตติมงคลชัย

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยเชิงสำรวจในครั้งนี้ มีวัตถุประสงค์เพื่อศึกษา 1) คุณลักษณะผู้ส่งสารในโฆษณา (ได้แก่ มิติด้านความเชี่ยวชาญ มิติด้านความน่าไว้วางใจ และมิติด้านความน่าดึงดูดใจ) และพฤติกรรมผู้บริโภคตราสินค้าจากประเทศญี่ปุ่น (ได้แก่ ทัศนคติต่อโฆษณา ทัศนคติต่อตราสินค้า และความตั้งใจซื้อของผู้บริโภค) และ 2) อิทธิพลของคุณลักษณะผู้ส่งสารในโฆษณาต่อพฤติกรรมผู้บริโภคตราสินค้าจากประเทศญี่ปุ่น โดยใช้แบบสอบถามเก็บข้อมูลผ่านช่องทางออนไลน์ จาก 1) กลุ่มตัวอย่างอายุระหว่าง 24 - 44 ปี ที่เคยซื้อและใช้งานสินค้าเครื่องปรับอากาศ Daikin ภายในช่วงเวลา 3 ปีที่ผ่านมา จำนวน 110 คน และ 1) กลุ่มตัวอย่างอายุระหว่าง 24 - 44 ปี ที่เคยซื้อและบริโภคสินค้าบะหมี่กึ่งสำเร็จรูป Nissin ภายในช่วงเวลา 3 เดือนที่ผ่านมา จำนวน 110 คน รวมทั้งหมด 220 คน ผลการวิจัยพบว่า คุณลักษณะผู้ส่งสารในโฆษณาที่เป็นผู้มีชื่อเสียงที่มีค่าเฉลี่ยรวมมากที่สุด คือ มิติด้านความน่าดึงดูดใจ ขณะที่คุณลักษณะผู้ส่งสารในโฆษณาที่เป็นตัวการ์ตูนที่มีค่าเฉลี่ยรวมมากที่สุด คือ มิติด้านความเชี่ยวชาญ นอกจากนั้น คุณลักษณะผู้ส่งสารในโฆษณาที่เป็นผู้มีชื่อเสียงที่มีอิทธิพลต่อพฤติกรรมผู้บริโภคตราสินค้าจากประเทศญี่ปุ่นมากที่สุด คือ มิติด้านความน่าดึงดูดใจ และคุณลักษณะผู้ส่งสารในโฆษณาที่เป็นตัวการ์ตูนที่มีอิทธิพลต่อพฤติกรรมผู้บริโภคตราสินค้าจากประเทศญี่ปุ่นมากที่สุด คือ มิติด้านความเชี่ยวชาญ

The Pacific Sentinel, January 2023, Portland State University. Student Publications Board

The Pacific Sentinel

Editor: Dan Chilton

Articles in this issue include:

• Wednesday & the Challenges of Adaptation
• First Impressions: A Newcomer's Guide to Portland
• Ooligan Press's Comic Debut
• The Land, the Water, the Sky
• Notes From Behind the Bar
• A Chat with ChatGPT
• Measure 110 & the Roadblocks of Negative Perceptions
• Pre-Covid: It's a Jungle out there. Post-Covid: It's a Jungle in Here

Paper Gowns, Cold Hands, Or Something Else? Black Women's Barriers To Gynecologic Screening, Nadia Ayesha Sesay

Theses and Dissertations--Communication

Cervical cancer mortality burden is carried disproportionately by African American women. Early indicators of cervical cancer are identified through prevention screening, a procedure typically performed by a gynecologist. Ideally, the patient group with the most severe mortality would likewise be the group with the most robust communication exchange with their physician to prevent cervical cancer incidence. However, a slew of factors contributes to continued mortalities among Black women. This study uses semi-structured interviews (n=10) and the health belief model to examine one barrier to Black women’s prosocial behaviors regarding routine gynecologic care—awkwardness, which here is conceptualized as social anxiety. The …

Identity And Perception Among Aspec Consumers Of Mass Media, Jericho Franke

Theses and Dissertations--Communication

The portrayals of sex and romance, as well as asexuality and aromanticism, in mass media can have a profound impact on the way asexual and aromantic media consumers view relationships and their own identities, and affect the perception and treatment of the aspec community as a whole. This study uses mixed qualitative methods of online discourse analysis and participant interviews to examine the how mass media has shaped the self-perception and life experiences relating to sex and romance among aspec audience members.

Fighting For What Is Right: A Rhetorical Analysis Of The Fan Campaign To Save Anne With An E From Cancellation, Marie E. Anderson

Electronic Theses and Dissertations

The Anne with an E fan campaign highlighted storylines of social issues that fans felt were important for society. Of particular interest to the fan community was a storyline from the series in which Anne and her friends organized a protest following incidents of sexual assault and censorship aimed at silencing girls from speaking out on gendered issues. This storyline was heavily referenced in the billboards that the fan-based campaign displayed in Toronto and New York City (Anne Nation, 2020). In this analysis, I used fantasy theme analysis (Bormann, 1972) and metaphorical criticism (Osborn, 2018) to conduct a visual and …

Halloween 2023: It's A Barbie World!, Jin-A Choi, Yi Luo, Bond Benton, Keith Green

College of Communication and Media Scholarship and Creative Works

Move over, black and orange, and step aside for the color that is going to dominate Halloween this year, “Barbie Pink.” And yes, Ken, “it won’t matter what you do, you will always be number two,” at least when it comes to Halloween costumes in 2023. And those wildly popular Star Wars and Marvel character costumes traditionally seen during the “spookiest” time of the year? It seems they won’t match the popularity of the fictional character, Barbie, who reemerged this year on the pop culture scene after the incredible success of the Warner Bros. film “Barbie” released in July.

Based …

External Funding Bulletin, January - June 2023, Uno Office Of Research And Creative Activity

Sponsored Programs Bulletins

No abstract provided.

Assessing Transfer Student Acclimation And Help-Seeking, Dylan Haase

Dissertations and Theses @ UNI

No abstract provided.

Perspectives On Usability Testing With Iot Devices In Technical Communication Courses, David Wright

English and Technical Communication Faculty Research & Creative Works

This Article Offers Perspectives on Adopting Smart Home Technology into Usability Testing for Technical and Professional Communication (TPC) Courses. Usability is a Valued Skill for Technical Communicators. However, Usability Testing Methods Have their Problems as Pedagogical Tools. Internet-Of-Things (IoT) Devices and Smart Home Technology (SHT) May Offer Instructors Tools to overcome Some of Those Problems. This Article Details Advantages and Concerns Associated with using SHT for Curricular Usability Testing.

Pandemic Communication: International Communication, Anthony Spencer

Other Scholarly Publications

The COVID-19 pandemic has transformed our world as we previously knew it. One of those major changes is how we communicate with one another across national borders. The pandemic forced us to find ways to improve the way we utilize social media outlets to communicate with others around the world. Research into global communication has long been too focused on the West, and particularly the United States. This shift in our communication usage also provides a moment of pause to reflect on ways to make the field of international communication more inclusive and focus on key issues which influence transnational …

Determining The Effectiveness Of Rosemary Essential Oil On The Shelf Life Of Ground Beef Under Different Lighting Conditions, Jordan T. Looper, Kelly R. Vierck

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

This study determined the effectiveness of rosemary extract on the shelf life of ground beef patties under different retail display conditions. Ground beef patties were produced from an 85%:15% blend (lean:fat). Patties were formed from batches of control or amended with rosemary extract. Patties were individually packaged using overwrap. Groups were assigned into one of two lighting groups (3000K and 3500K). Patties were placed in a simulated retail display for 5 d under continuous lighting and rotated once a day. Lipid oxidation and color samples were taken each day. Relating to lipid oxidation, there was no three-way interaction between display …

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Tools For Collective Thought: Augmenting Collaborative Sensemaking, Jacob Zimmerman

Pomona Senior Theses

As some pioneers of personal computing argue, we have yet to reach the potential that computing offers to enhance our cognition. Some modern scholars of tools for thought give a prerogative to develop transformative tools for thought (Matuschak & Nielsen, 2019), recognizing that the tools we may use enable new thought patterns and thus new cognitive abilities. As cognition is mediated both by our tools and by the minds of others, I evaluate the current state of literature on tools built to support collaborative sensemaking, a domain of collective cognition characterized by various interdependent cognitive processes. To apply and test …

Out Of Sight, Out Of Mind: An Exploration Of Wastewater Issues And Possible Solutions In And Out Of Montana, Keely I. Larson

Graduate Student Theses, Dissertations, & Professional Papers

Larson, Keely, M.A., Spring 2023

Major:Environmental and Natural Resources Journalism

Out of sight, out of mind: An exploration of wastewater issues and possible solutions in and out of Montana

Chairperson: Dennis Swibold

Co-Chairpersons: Nadia White, Sarah Halvorson

This is a master’s project, featuring three stories, linked in theme. The first starts with a nationally scoped story about septic systems in resort towns and what happens when too many people want to visit areas like Cape Cod, the Florida Keys or, more locally, Seeley Lake, and overwhelm waste disposal methods. Often in these areas that are more remote, septic systems …

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 24 2023, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Portrayals Of Family Resilience In Webcomics During The Covid-19 Pandemic: A Thematic Analysis, Claire Catherine Heaney

Theses and Dissertations--Family Sciences

Families and couples were challenged with stresses unlike any other as individuals faced adversities from lockdowns, as well as fears derived from the coronavirus. During the pandemic, trends of webcomics became more popular, particularly comics that depicted characters in romantic relationships dealing with “the new normal.” In this project, I suggest that social media webcomics incorporated topics of coping. The purpose of this study was to examine webcomics that documented daily life situations during lockdowns and stress-buffering skills found in couples’ interactions when dealing with concerns. Utilizing Braun and Clarke’s (2006) thematic analysis, 585 romantic relationship webcomics posted from March …

Fostering Infant And Toddler Music Competence At The Jean Tyson Child Development Study Center, Ellen Mathews, Laura Herold, Shelley Mcnally, Donia Timby

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

This paper presents a creative research project that introduced musical instruments in an outdoor setting to infants and toddlers ages 0-to-3 years old. It was grounded in research suggesting that music plays a vital component in expanding development in the early childhood years, helping to promote learning across many domains. This project began with a survey distributed to 7 infant and toddler classroom educators, after which responses were analyzed for themes regarding perceived infant interests. Subsequent observations were conducted to evaluate the best fit for the implementation of an outdoor experiential music space. Based on the findings, a developmentally appropriate …

Validation Of A Diagnostic Marker For Primocane-Fruiting In Blackberry, Isabella Vaughn, Alexander Silva, Carmen Johns, Lacy Nelson, Margaret Worthington

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Typical blackberries (Rubus subgenus Rubus) have perennial crowns and roots and biennial canes. The first-year canes (primocanes) are usually vegetative, while second-year canes (floricanes) produce fruit. Primocane-fruiting blackberries produce fruit on first-year canes and are desirable to growers because they potentially allow for a longer harvest season in temperate regions and enable production in tropical areas where no natural chill hours are accumulated. The development of molecular markers for desirable traits can potentially increase efficiency in blackberry breeding. However, to date, there are no diagnostic molecular markers for economically important traits in blackberries. Primocane-fruiting is recessively inherited, and tetraploid blackberries …

Making Scientific Information Usable: Development And Assessment Of A Novel Intervention To Boost Healthy Lifestyle Decision-Making, Brittany Nelson

Dissertations, Master's Theses and Master's Reports

Context—Improving diet can reduce the risk of chronic health conditions such as cancer and heart disease. However, people continue to make poor dietary health decisions. A novel intervention based on the science of behavior change and incorporating Human-Centered Design (HCD) methodology is needed to boost informed dietary decision-making.

Objective—This research presents a Behavior Change Wheel (BCW), Human-Centered Design (HCD) approach to develop a novel high-usability video intervention that will increase informed decision-making for whole-grain dietary decisions. The intervention will target college students, improving habits that can carry on throughout later adulthood.

Design—Study 1 consisted of preliminary data …

An Inclusive Playground For Infant And Toddler Development, Amanda M. Swartz, Jacquelyn D. Wiersma-Mosley, Donia Timby, Shelley Mcnally, Caitlyn Daniel

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

The purpose of this project was to help children reach more developmental goals and to make outdoor play at the Jean Tyson Child Development Study Center more inclusive for all children. Children gain many developmental goals from playing outside and being exposed to other environments as compared to just being inside the classroom. Outdoor play should be as inclusive as indoor play and offer many different activities and outlets, just as the indoor classroom does. The implementation of this service-learning creative project was to add more versatility to the outdoor area at the University of Arkansas Jean Tyson Child Development …

The Guardian The Month Of January 2023, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of January 2023. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Underwater Communication Acoustic Transducers: A Technology Review, Laila Shams, Tian-Bing Xu, Zhongqing Su (Ed.), Branko Glisic (Ed.), Maria Pina Limongelli (Ed.)

Mechanical & Aerospace Engineering Faculty Publications

This paper provides a comprehensive review on transducer technologies for underwater communications. The popularly used communication transducers, such as piezoelectric acoustic transducers, electromagnetic acoustic transducers, and acousto-optic devices are reviewed in detail. The reasons that common air communication technologies are invalid die to the differences between the media of air and water are addresses. Because of the abilities to overcome challenges the complexity of marine environments, piezoelectric acoustic transducers are playing the major underwater communication roles for science, surveillance, and Naval missions. The configuration and material properties of piezoelectric transducers effects on signal output power, beamwidth, amplitude, and other properties …

Hopeful Oscillation: Metamodernism, Barbenheimer, And Our New Cultural Undercurrent, Jewel T. Miller

Capstone Showcase

Recent societal changes have pushed artwork and media away from postmodernism as a dominant cultural philosophy. In its place has risen a new theoretical approach, titled Metamodernism, which attempts to discover the meaning behind present day art and media’s strengthening affective qualities, and provide a possible label for this new post-postmodernist state. This is not only an important attempt at understanding the society we live in today but also its broader impact on how we communicate through media. This paper explores the rise of Metamodernism as a theoretical approach within media studies and philosophy, including the term’s inception and growing …

Crmm 4500: Web Publish L: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.

Jrsm 3900: Visual Media (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.

Crmm 6500: Web Publish L: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.

Crmm 4500: Web Publish L: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.

Jrsm 3900: Visual Media (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.

Crmm 6500: Web Publish L: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.

Listening To The Aftermath Of Crime: True Crime Podcasts, Amanda R. Keeler

College of Communication Faculty Research and Publications

No abstract provided.