Digital Commons Network^™

Supporting Career Navigation With An Online Occupational Information-Sharing Platform, Jay W. Rojewski, Janette R. Hill, Eunice Kim, Sejung Kwon, Linda Mccauley, Ikseon Choi

Journal of Research in Technical Careers

Rapid changes to the nature of work and the workplace have shifted responsibility for career success from organizations to individual workers. Successful navigation of one’s career requires a proactive perspective where individuals anticipate training needs and make decisions for achieving both short- and long-term career goals. Relevant and accurate occupational information is an essential component of career success; yet few sources of reliable and targeted information exist for adult workers. This article provides a conceptual overview of an online system (eMPACT) that provides personalized occupational information for selected health care professionals. The contributions and benefits of key stakeholders—employees, trainers, employers—in …

From Discrete Manufacturing To Continuous Manufacturing: Examining The Relationship Among Digital Capability, Organizational Learning, And Enterprise Performance, Demu Chen

Dissertations and Theses Collection (Open Access)

In 2018, Company J launched its intelligent drive digital transformation project, which was completed and entered operation in 2021. That December, the project obtained certification under Zhejiang Province's "1353" system for the future factory enterprises, marking a successful transition from discrete to continuous manufacturing. To address the asynchronous flows of logistics, information, personnel, capital, and value indiscrete manufacturing enterprises, as well as pain points such as lowper capita output, long product delivery cycles, and low annual inventory turnover rates, this study, based on organizational learning theory, constructs ananalytical model encompassing digital capability (independent variable X), organizational learning (mediating variable Z), …

The Bandwagon Model, Dean A. Williams

All Dissertations

Professional sports teams are in the entertainment market where owners of teams invest in players with the hopes of converting their talents into wins, and in turn, added revenues for their team. To gain an understanding of the incentives that shape these team talent investment decisions, prior economists have created theoretical models of professional sports leagues that give predictions regarding the cost to acquire talent, and the winning percentage of teams from different market sizes. These models are then used to show how team talent investment decisions change once professional sports leagues implement policies such as first-year player drafts, salary …

Educating For Impact: A Prosocial Marketing Approach To Foster Altruism Among Young Consumers, Bela Florenthal

Journal of Applied Marketing Theory

This study explores how a prosocial marketing intervention in a dual-enrollment course fosters altruistic values and emotional development among young consumers while deepening their understanding of cause-related and social marketing. Grounded in holistic and experiential learning, the project required students to engage in weekly acts of kindness, reflect on their experiences, and share their actions on social media to amplify impact. Thematic analysis of qualitative data collected over two academic years revealed personal growth driven by intrinsic motivation (e.g., belonging, self-esteem) and positive emotions (e.g., joy, pride). Students demonstrated greater social awareness and practical application of marketing principles through volunteering, …

Motion Picture Reviews As Determinants Of Box Office Revenue In The Post-Covid Environment, Fernando Comiran, Velitchka D. Kaltcheva, Anthony Patino

Journal of Applied Marketing Theory

The decline in motion picture box office receipts and shortened release windows following the COVID-19 pandemic have placed heightened pressure on early performance as a critical determinant of commercial viability. Building upon earlier research suggesting that, as moviegoing frequency decreases, consumers are more likely to rely on audience reviews than critics’ reviews when making a decision to see a movie (Chakravarty et al., 2010), we examine which source of early reviews—professional critics reviews or audience reviews (WOM)—has an impact on early performance following the COVID-19 pandemic. We estimate a linear regression model using actual behavioral data—namely, eight years of motion …

2025 December, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2025.

Feedback Strategies In The Market With Uncertainties, Mustapha Nyenye Issah

Graduate Theses and Dissertations (2019 - present)

This paper explores how established firms use strategic advertising to deter new competitors in uncertain markets. Specifically, it models a situation where market demand evolves unpredictably - captured by the CKLS stochastic process, and the incumbent firm may be either strong or weak, a fact hidden from potential entrants. For a company already in the market, advertising is not just about driving immediate sales, it is a strategic tool to project an image of strength and deter potential new competitors. On the other side, a business thinking about entering that market faces a high-stakes, irreversible decision. It will typically hold …

Human Capital, Immigration, And Growth: A State-Level Dynamic Panel Study, William R. Cooper

Graduate Theses and Dissertations (2019 - present)

This study examines whether who immigrates, rather than how many, matters for state economic growth in the United States. It integrates a policy-relevant proxy for skill (H-1B approvals) into an augmented Solow framework that separates immigration's quantity channel from its human capital channel and estimates dynamic effects in a balanced quarterly panel of 50 states (2010 to 2023 ). The empirical strategy estimates a two-step difference GMM Arellano-Bond model that reinforces identification using a double/debiased machine learning (DML) variant that orthogonalizes high-dimensional nuisance components via cross-fitting. This design targets the distinct roles of immigrant headcount versus skill in per capita …

An Examination Of Brand Avoidance Among Consumers Of Membership Business Models, Cara Peters, Bradley W. Brooks

Journal of Applied Marketing Theory

The purpose of this study is to examine how the increasingly prevalent business membership model is linked to potential brand avoidance. Based on a qualitative examination of consumer complaints from two organizations that utilize membership business models, this research demonstrates how consumer complaints are highly consistent with established brand avoidance antecedents. The findings offer a cautionary warning to business decision-makers who manage membership business models with consumers as well as to those who are considering implementing such an approach. The implications for these decision-makers are discussed.

Is Political Information Over Facebook Credible? A Look At The 2020 Presidential Election, Kristina Harrison, Shawn Thelen, Boonghee Yoo, John B. Ford

Journal of Applied Marketing Theory

Much controversy still exists surrounding the events before, during, and after the 2020 U.S. presidential election. Some of this is attributable to voters’ uncertainty, driven by conflicting messages transmitted over social media, about the credibility of information surrounding the candidates and election results. Examining data collected shortly before the 2020 election, this study investigates how consumers perceive political information presented on Facebook. Drawing from Source Credibility Theory and the Elaboration Likelihood Model (ELM), the research tests a model that includes medium dependency, medium interactivity, information quality, information presentation, personal expertise, and power perception. Data from 407 participants were analyzed using …

The Role Of Apparel In College Student Athletic Affiliation, Robin Hardin, Michelle L. Childs

Journal of Applied Marketing Theory

Athletics is often considered the virtual front porch of a university, as it is often the most recognizable aspect of a college or university. This study examines how college students use apparel to affiliate with their university’s athletic brand. Results revealed three key factors influencing athletic-related merchandise preference: fashionable appeal, uniqueness, and official merchandise. Further analysis found that merchandise featuring official logos, colors, and recognizable branding elements significantly enhances consumers’ ability to associate with the university’s athletics brand. Gender differences emerged in preferences for fashionable items, with men showing greater interest. These findings provide valuable insights for marketers and university …

Decoding The Dynamics Of Ceo Sociopolitical Activism And Stakeholders’ Response, Nayyer Naseem, Yuqi Wang, Faraz Moin

Journal of Applied Marketing Theory

Business leaders today function as powerful symbolic figures whose sociopolitical stances can transform consumer loyalty, investor confidence, and organizational stability. This study decodes how stakeholders interpret executive actions and respond through behaviors such as boycotts, divestment, or heightened advocacy, highlighting both short and long-term consequences. Drawing on signaling, stakeholder, social identity, social influence, intrinsic motivation, and reputational risk theoretical frameworks, this study develops a four-stage interpretive model that links leadership behavior to stakeholder perceptions, reactions, and market outcomes within varying contextual and environmental conditions. Through a case-based analysis, it illustrates how CEO stance, media framing, and ideological alignment shape these …

Purpose And Nonprofit Enterprise, Cathy Hwang, Dorothy S. Lund

Faculty Scholarship

Nonprofit enterprise is responsible for a large share of economic activity across the globe. And yet, leading theories fail to explain why nonprofit business survives and even thrives across a vast number of industries, ranging from artificial intelligence to beer brewing, despite an absence of shareholder control. Indeed, as shareholder ownership and intervention rights have become the core component of successful corporate governance, this success is all the more surprising.

This Essay offers a novel “purposeful enterprise” theory to explain the puzzling success of nonprofit enterprises. Drawing on research in behavioral economics and organizational science, it argues that organizational purpose …

The Discouraged Borrower: How Stereotype Threat Blocks Capital Access For Urm Entrepreneurs, Mauricio Mercado

The Lender Center for Social Justice

Entrepreneurship thrives on access to capital, yet many underrepresented racial minority (URM) founders find themselves discouraged from even applying for loans. This is not simply due to past denials or lack of financial literacy, it is a response to the psychological burden of stereotype threat. Our research shows that the fear of confirming negative stereotypes shifts entrepreneurs into a prevention mindset, leading them to avoid opportunities for growth in order to minimize the risk of rejection. This dynamic makes Black entrepreneurs nearly three times more likely, and Latino entrepreneurs five times more likely, to self-select out of the loan application …

Raising An Innovator: A Parent's Guide To Fostering An Entrepreneurial Mindset, Mauricio Mercado

The Lender Center for Social Justice

Empower your teen to thrive in a fast-changing world by instilling an entrepreneurial mindset. This isn't just about starting a company; it's about cultivating a mindset of resilience, creativity, and proactive problem-solving. An entrepreneurial mindset helps your teen see challenges not as roadblocks, but as opportunities. It teaches them to be resourceful, communicate their ideas with confidence, and understand the basics of financial literacy. These are life skills that will serve them well in any career path they choose. This guide offers practical ways you can nurture that spirit at home, based on a structured curriculum designed for young innovators.

Dentistry And The Law: Miscellaneous Questions About Dental Records, Daniel Schulte Jd

The Journal of the Michigan Dental Association

This column addresses the legal requirements surrounding dental records. Dentists must furnish copies of records to patients or those acting on their behalf (with signed consent), but the original records should always be retained by the treating dentist. Patient information regarding care and treatment is confidential and privileged; disclosure requires written patient consent unless specific legal exceptions apply, such as court orders, defense of a claim, or HIPAA compliance for treatment, payment, or healthcare operations. Dentists must also obtain a signed release from the patient (or guardian for minors) before displaying "before and after" photos for commercial use to avoid …

The New Professional: The Legacy Of Women In Dentistry, And Your Place In It, Amrita Patel Dds

The Journal of the Michigan Dental Association

Women now constitute over half of dental graduates, transforming the profession’s culture and leadership. While women hold a majority of seats on the MDA Board of Trustees, wage disparities, underrepresentation in certain specialties, and work-life balance pressures remain challenges. The author emphasizes that the legacy of women in dentistry is an active, evolving force. New professionals have the opportunity and responsibility to advance this legacy by engaging in mentorship, advocating for fair workplace policies, pursuing ownership, and serving as role models. This ensures the profession is defined by opportunities rather than barriers.

A Strategic Audit Of Live Nation Entertainment: Industry Position, Competitive Dynamics, And Long-Term Growth Outlook, William H. Wooden Iv, Owen B. Crone, Reece L. Flores, Grace A. Schaefer, Eric M. Jacob, Sydney A. Beck

Honors Program: Senior Projects (Public)

Live Nation Entertainment is the dominant global leader in the concert and live events industry, supported by a vertically integrated model that spans artist management, concert promotion, venue operations, ticketing, and sponsorship. This strategic audit evaluates Live Nation’s internal strengths, external threats, competitive position, corporate governance, and long-term strategic prospects based on comprehensive analysis of company reports, industry dynamics, and market trends. Live Nation benefits from unmatched scale, global venue ownership, exclusive artist relationships, and the substantial network effects generated by Ticketmaster, which collectively create high barriers to entry and sustained competitive advantage. The audit also examines significant challenges such …

Advancing Environmental Sustainability In The Uae: The Interplay Of Women’S Empowerment, Financial Development, And Natural Resource Management, Suzanna Elmassah, Eslam A. Hassanein

All Works

This study addresses a critical gap in the literature by exploring the intricate relationships between women’s empowerment, financial development, and natural resource management within the context of environmental sustainability in the United Arab Emirates (UAE). Utilizing the Women, Business, and Law Index to quantify women’s socioeconomic empowerment alongside the ecological footprint as a metric for environmental sustainability, this study employs an autoregressive distributed lag (ARDL) model to analyze data from 1990 to 2021. The findings reveal that women’s empowerment exerts a significant positive effect on environmental sustainability in both the short and long term. While financial development and natural resource …

Sztuczna Inteligencja W Systemach Informatycznych Zarządzania W Środowisku Procesowym, Małgorzata Oleś-Filiks

Monografie/Monographs

Współczesne systemy informacyjne zarządzania wraz z procesami biznesowymi odgrywają kluczową rolę w funkcjonowaniu organizacji, wspierając zarówno codzienne operacje, jak i podejmowanie strategicznych decyzji. Monografia przybliża problematykę integracji sztucznej inteligencji z wybranymi typami systemów informatycznych zarządzania ze szczególnym uwzględnieniem Business Process Management jako środowiska sprzyjającego implementacji sztucznej inteligencji jako narzędzia wspomagającego sterowanie, analizę i optymalizację procesów biznesowych. Szeroko prezentuje m.in. typy systemów informacyjnych zarządzania, w których wdrożenie AI przynosi największe korzyści, ze szczególnym uwzględnieniem Business Process Management jako środowiska, w którym sztuczna inteligencja może być skutecznie osadzona jako komponent sterujący i analityczny.

Artificial Intelligence in IT Management Systems in a Process …

Riding Attention Spikes: How Analysts Respond To Advertising, Minjae Koo, Annika Yu Wang, Yin Wang, Liandong Zhang

Research Collection School Of Accountancy

Product market advertising, while containing little new information, triggers spikes in investor attention. Using weekly advertising data, we find that sell-side analysts issue optimistic earnings forecasts in response to heavier advertising in the prior week. This effect is not driven by confounding earnings or product news. It is more pronounced for experienced analysts and analysts affiliated with brokerages relying solely on trading revenues. The optimistic forecast bias intensifies the impact of advertising on investor trades, especially on retail buying, of the underlying stock during the following week. Overall, analysts appear to issue optimistic forecasts to exploit retail investor attention spikes …

Designing Payment Models For The Poor, Bhavani Shanker Uppari, Sasa Zorc

Research Collection Lee Kong Chian School Of Business

Millions of people in poverty lack access to basic services such as energy, clean water, and cooking gas. Private firms are increasingly delivering these services—for example, by offering solar home systems or clean cooking packages with remote lockout capabilities—through pay-as-you-go (PAYGo) contracts that give consumers flexibility over payment timing and amount to match their erratic cash flows. Because firms cannot observe consumer liquidity, however, consumers may misuse this flexibility and prioritize other needs over repayment. We study how to design contracts that preserve flexibility while creating incentives for timely repayment using an optimal contracting approach. The optimal contract summarizes each …

Riding The Waves Of Power: Power Fluctuation, Cognitive Energy, And Goal Pursuit, Hae-Lueng Rose Kim, Trevor A. Foulk, Michael Schaerer, Jake Gale, Eric A. Anicich

Research Collection Lee Kong Chian School Of Business

A central finding in the power literature is that experiencing elevated power facilitates employees’ goal-relevant cognitions and behaviors. In this work, we suggest that the relationship between power and goal pursuit is more complex than previously assumed. Specifically, we examine how experiencing power fluctuation—alternating states of high and low power during the workday—can uniquely promote employees’ goal-relevant behaviors beyond the effect of static power. Integrating insights from the Dynamic Equilibrium Model of Organizing (DEMO) and the Model of Proactive Motivation (MPM), our work demonstrates that power fluctuation can facilitate employees’ cognitive energy, in a way that enhances their goal-relevant cognitions …

Over-Reliance On Aesthetics? The Appearance-Reveals-Character Lay Theory Increases Consumers’ Devaluation Of Unattractive Produce, Shilpa Madan, Krishna Savani, Gita Venkataramani Johar

Research Collection Lee Kong Chian School Of Business

Approximately 40% of all produce is rejected because it appears unattractive, contributing significantly to food waste. Whereas previous research attributes this devaluation to the ugly-is-bad effect, this research identifies an important moderator of consumers’ reliance on this heuristic: the lay theory that a person’s outer appearance reveals their inner character. Specifically, consumers who believe that people’s appearances reveal their character are less willing to accept unattractive (vs. attractive) produce because they generalize their lay theory to produce and are, thus, more likely to infer that unattractive produce is of lower quality. Consumers who do not hold the lay theory do …

The Persistence Of Homophobia In Men’S Friendship Norms, Sherrie Y. Xue, Stephanie C. Lin, Christilene Du Plessis

Research Collection Lee Kong Chian School Of Business

Across five studies and one supplementary study (five preregistered; N = 3,215 adults), we found that men, more than women, avoided shared experiences (e.g., going to the movies, sharing food) with individuals of the same gender. Furthermore, persistent societal expectations that men should be unambiguously heterosexual underpinned this pattern: Men felt more apprehensive about signaling same-gender romance in platonic relationships than women did. In turn, romantic prototypicality drove the pattern of men (more than women) avoiding shared activities, above and beyond differences in how hedonic, enjoyable, and feminine the activities were; our findings further suggested that men’s reluctance to share …

Incident-Driven Esg Engagements, Hao Liang, Yongheng Sun, T. Mandy Tham

Research Collection Lee Kong Chian School Of Business

We examine when and why institutional investors engage portfolio firms on ESG issues using proprietary engagement records from a European asset manager. Salient negative incidents emerge as a powerful trigger—second only to firm size—because they heighten reputational accountability for investors and reveal new information about hidden ESG weaknesses, particularly at firms perceived as ESG leaders. Monitoring also extends along the supply chain: incidents at key suppliers prompt investor engagement with focal firms. Finally, engagement is associated with higher firm value, stronger ESG performance, and increased cash flows. Together, the findings illuminate the drivers and mechanisms of ESG engagement and underscore …

Growing Up Under Mao And Deng: On Politician Ideology And Corporate Policies, Hao Liang, Rong Wang, Haikun Zhu

Research Collection Lee Kong Chian School Of Business

We provide firm-level evidence on how politicians’ ideologies shape economic outcomes, using a unique setting of ideological discontinuity in China, transitioning from Maoism to Dengism around 1978. We find that ideological exposure during a politician’s early adulthood has a lasting impact on contemporary firm policies in their city. Firms governed by “Maoist mayors” show greater stakeholder spending, lower pay inequality, and less internationalization compared with those governed by “Dengist mayors.” Further evidence suggests that politicians’ ideologies influence corporate behaviors through nonpolicy channels, and these results cannot be fully explained by selection bias, endogenous matching, or the age of the mayor.

2025-12-01 Message From The President, Morehead State University. Office Of The President.

Staff Congress Records

A message sent by the Office of the President to the campus community on December 1, 2025, regarding upcoming events on campus, construction progress, Board of Regents meeting, and awards.

Executive Summaries

The Foundation Review

No abstract provided.

Editorial, Julia Coffman

The Foundation Review

No abstract provided.