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When The Rival Shines: Consumer-Brand Identification And Its Dark Sides, Allison Smarr, Shuqin Wei, Tyson Ang May 2026

When The Rival Shines: Consumer-Brand Identification And Its Dark Sides, Allison Smarr, Shuqin Wei, Tyson Ang

Atlantic Marketing Association Proceedings

No abstract provided.


Efforts Toward Employee Inclusion To Increase Customer Loyalty, Mario Norman May 2026

Efforts Toward Employee Inclusion To Increase Customer Loyalty, Mario Norman

Atlantic Marketing Association Proceedings

No abstract provided.


Effects Of Cross-Cultural Dimensions On Global Perceptions Of Restaurant Service Quality, Justin Moist, Melek Meral Anitsal, Ismet Anitsal May 2026

Effects Of Cross-Cultural Dimensions On Global Perceptions Of Restaurant Service Quality, Justin Moist, Melek Meral Anitsal, Ismet Anitsal

Atlantic Marketing Association Proceedings

No abstract provided.


Examination Of The Differences In Attitudes And Purchase Intentions By Forms Of Nostalgia, Montana Mcknight, Michael Levin May 2026

Examination Of The Differences In Attitudes And Purchase Intentions By Forms Of Nostalgia, Montana Mcknight, Michael Levin

Atlantic Marketing Association Proceedings

No abstract provided.


Smart Phone Usage And Large Truck Crashes, Ahren Johnston May 2026

Smart Phone Usage And Large Truck Crashes, Ahren Johnston

Atlantic Marketing Association Proceedings

No abstract provided.


How Does Compensation Affect New Product Valuation?, Prachi Gala, Saim Kashmiri, Duncan Nicol May 2026

How Does Compensation Affect New Product Valuation?, Prachi Gala, Saim Kashmiri, Duncan Nicol

Atlantic Marketing Association Proceedings

No abstract provided.


Marketing For The Dreamwork Wrestling: How To Keep A Small Entrepreneurial Business And Dream Alive!, Steve Chen, Jennifer Mak, Karen Doran, Liz Allen May 2026

Marketing For The Dreamwork Wrestling: How To Keep A Small Entrepreneurial Business And Dream Alive!, Steve Chen, Jennifer Mak, Karen Doran, Liz Allen

Atlantic Marketing Association Proceedings

No abstract provided.


Corporate Sociopolitical Activism On Instagram: Brand Responses To Covid-19 And Black Lives Matter, Cynthia B. Hanson May 2026

Corporate Sociopolitical Activism On Instagram: Brand Responses To Covid-19 And Black Lives Matter, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.


Credit Card Indebtedness During The Covid-19 Pandemic, Alan D. Smith May 2026

Credit Card Indebtedness During The Covid-19 Pandemic, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon, Jennifer Y. Mak, Lei Ouyang May 2026

The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon, Jennifer Y. Mak, Lei Ouyang

Atlantic Marketing Association Proceedings

No abstract provided.


Consumer Acquisition And Dissemination Of Phci On Social Media & Networks, Joe Cangelosi, Terry Damron, David Kim May 2026

Consumer Acquisition And Dissemination Of Phci On Social Media & Networks, Joe Cangelosi, Terry Damron, David Kim

Atlantic Marketing Association Proceedings

No abstract provided.


Comparison Of Selected Supply Chain Management Practices Of Three Major Regional/Metropolitan Hospitals, Alan D. Smith May 2026

Comparison Of Selected Supply Chain Management Practices Of Three Major Regional/Metropolitan Hospitals, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


A Qualitative Study Of Business Leaders – Comparing Uncertainty Differences & Similarities During Covid Vs. 2008 - 2009, Ryan Matthews May 2026

A Qualitative Study Of Business Leaders – Comparing Uncertainty Differences & Similarities During Covid Vs. 2008 - 2009, Ryan Matthews

Atlantic Marketing Association Proceedings

No abstract provided.


Comparison Of Concerns Among Careers By Marketing Seniors About Covid-19: Beginning Versus A Year Into The Pandemic, Alan D. Smith May 2026

Comparison Of Concerns Among Careers By Marketing Seniors About Covid-19: Beginning Versus A Year Into The Pandemic, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Students’ Attitudes Toward Immersive Learning Activities: An Exploratory Examination, Denny Mccorkle, James Reardon, Joe F. Alexander May 2026

Students’ Attitudes Toward Immersive Learning Activities: An Exploratory Examination, Denny Mccorkle, James Reardon, Joe F. Alexander

Atlantic Marketing Association Proceedings

No abstract provided.


Student Perspectives On Converting Classes To Online Due To Covid-19, Anita Whiting, Joie Hain May 2026

Student Perspectives On Converting Classes To Online Due To Covid-19, Anita Whiting, Joie Hain

Atlantic Marketing Association Proceedings

No abstract provided.


A Three Word Rubric: Successful Experiential Learning Guided By What, Why, How, Harvey Simon May 2026

A Three Word Rubric: Successful Experiential Learning Guided By What, Why, How, Harvey Simon

Atlantic Marketing Association Proceedings

No abstract provided.


Beauty During A Pandemic: The Impact Of Covid-19 On The Cosmetic Industry, Katelyn Gardner, Diane R. Edmondson, Lucy Matthews May 2026

Beauty During A Pandemic: The Impact Of Covid-19 On The Cosmetic Industry, Katelyn Gardner, Diane R. Edmondson, Lucy Matthews

Atlantic Marketing Association Proceedings

No abstract provided.


The Drive Diaries: How Motivation Shapes Work And Performance, Christian D. Diaz May 2026

The Drive Diaries: How Motivation Shapes Work And Performance, Christian D. Diaz

Masters Theses, 2020-current

Employee motivation remains central to organizational research, yet less is known about how employees personally experience the relationship between intrinsic and extrinsic motivation and performance. Grounded in Self-Determination Theory and Expectancy Theory, this qualitative narrative inquiry examined how employees describe their motivational experiences and their influence on workplace effectiveness. Semi-structured interviews were conducted with 3 employees across diverse industries and analyzed using thematic analysis.

Four themes emerged: (1) autonomy as a primary driver of sustained performance, (2) recognition as a reinforcing factor, (3) organizational culture as either amplifying or diminishing motivation, and (4) motivation as evolving across career stages. Findings …


The Motivation Tapes: Employee Narratives Of Leadership That Matters, Jessica Gray May 2026

The Motivation Tapes: Employee Narratives Of Leadership That Matters, Jessica Gray

Masters Theses, 2020-current

This qualitative phenomenological study explored how employees describe their lived experiences at work. The purpose of the research was to understand the relational, emotional, and developmental dimensions that shape employees’ day-to-day workplace realities and the meanings they assign to those experiences. Four participants from diverse occupational backgrounds were interviewed using semi-structured protocols designed to elicit rich, descriptive accounts of their work environments, relationships, and sense-making processes. The findings reveal that participants shared experiences of supportive and hands-on leadership, opportunities for autonomy and ownership, and moments of connection, meaning, and long-term growth. Participants also described disruptions to these experiences. The implications …


Plastic Bottle Transformation Drawing, Molly Szado May 2026

Plastic Bottle Transformation Drawing, Molly Szado

Bryant University Undergraduate Journal

No abstract provided.


Plastic Bottle Transformation Drawing, Kylie Sweren May 2026

Plastic Bottle Transformation Drawing, Kylie Sweren

Bryant University Undergraduate Journal

No abstract provided.


Plastic Bottle Transformation Drawing, Troy Stockwell May 2026

Plastic Bottle Transformation Drawing, Troy Stockwell

Bryant University Undergraduate Journal

No abstract provided.


Plastic Bottle Transformation Drawing, Jill Sexton May 2026

Plastic Bottle Transformation Drawing, Jill Sexton

Bryant University Undergraduate Journal

No abstract provided.


Plastic Bottle Transformation Drawing, Gannon Moore May 2026

Plastic Bottle Transformation Drawing, Gannon Moore

Bryant University Undergraduate Journal

No abstract provided.


Plastic Bottle Transformation Drawing, Aidan Monahan May 2026

Plastic Bottle Transformation Drawing, Aidan Monahan

Bryant University Undergraduate Journal

No abstract provided.


Plastic Bottle Transformation Drawing, Logan Lefebure May 2026

Plastic Bottle Transformation Drawing, Logan Lefebure

Bryant University Undergraduate Journal

No abstract provided.


Plastic Bottle Transformation Drawing, Anthony Lapante May 2026

Plastic Bottle Transformation Drawing, Anthony Lapante

Bryant University Undergraduate Journal

No abstract provided.


Plastic Bottle Transformation Drawing, Will Hurley May 2026

Plastic Bottle Transformation Drawing, Will Hurley

Bryant University Undergraduate Journal

No abstract provided.


Plastic Bottle Transformation Drawing, James Hillis May 2026

Plastic Bottle Transformation Drawing, James Hillis

Bryant University Undergraduate Journal

No abstract provided.