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A Study Of Public Accounting And Related Economic Concepts, Seth Gerus

Honors Theses

This thesis consists of several case studies relating to different topics within the world of accounting. These cases were completed as assignments within the thesis practicum class taught by Dr. Victoria Dickinson. Each case pertains to a different accounting-related topic, and topics include the fundamentals of accounting as well as recent events in the business world. The thesis also includes a five-week long case competition in which students were put into groups to present Audit, Tax, and Advisory strategies for companies headquartered in the United States. Each of these cases were completed during the course of the Fall 2020 and …

Practicum In The Study Of Financial Accounting, Laine Keel

Honors Theses

This paper was intended to be a practicum in the study of financial accounting. The different sections encompass many distinct aspects of the field and was completed over two semesters. Each section had a goal to investigate a specific area related to accounting, and my mission was to focus on this area and express my thoughts on the section. To do this, I would explain how each topic was related to accounting and how that would affect me in my future positions – often alone but sometimes as a part of a group. Additionally, this deep dive into the various …

A Series Of Case Studies, Bailey Baudier

Honors Theses

Throughout the course of my junior year at the University of Mississippi, I was given the amazing opportunity to work with Dr. Victoria Dickinson and complete my thesis as an accounting major. Each week, we were given a case assignment to work on with a different topic to cover. From potential future living arrangements to researching a financial crisis, our range never settled for anything lower than the high expectations given as an honors student. All of this was used to prepare us for the dedication we needed to put in for our most important assignment. In the last semester …

Accounting: A Series Of Case Studies, Anne Elise Pillow

Honors Theses

This thesis explores many areas under the topic of accounting. Under Dr. Dickinson’s instruction, I was given a weekly topic to explore and write about my findings. I used various media to research and learn about the topics such as the internet, interview, and documentaries. The topics included the following: researching two potential cities in which I could intern and live; evaluating FASB’s definition of assets; certification in Excel; off-shore accounting to provide tax benefits; interviewing a mentor; the housing crisis of 2008; and a five-week-long case competition where my group teamed to create audit, tax, and advisor strategies using …

Honors Practicum, Niland Fortenberry

Honors Theses

This work was conducted over the course of my junior year of college. I was a part of Dr. Victoria Dickinson’s accounting practicum course. Over the first semester of thiscourse, we spent each week writing papers pertaining to various topics, including potential cities where we were interested in interning, relevant news topics, and relevant accounting matters, to name a few. We spent time researching and increasing our knowledge about different subject matters. We also gained greater expertise in Excel, as we completed a mastery course one week during the class. During the second semester, we spent much of our time …

A Study Of Accounting And Economic Concepts With Reflection On Various Speakers, Kaitlin Seiberlich

Honors Theses

This thesis contains a series of twelve cases covering various accounting and economic concepts, including five cases providing a deeper analysis of Alphabet Inc. in relation to audit, tax, and advisory strategies formed based on public information and the company’s annual financial statements. The case topics were directed by Victoria Dickinson in accordance with the standards set by the Sally McDonnell Barksdale Honors College at the University of Mississippi. A few of the more technical issues covered in this thesis include a discussion on asset measurement practice, the completion of an excel certification course, and the effects of the Financial …

Downsizing The Silver Screen: An Analysis Of Covid-19'S Impact On The American Filmmaking Industry, Andrew Paxson

Information Systems Undergraduate Honors Theses

The following case analysis details the impact of the COVID-19 pandemic on the American entertainment industry, with particular commentary given to ethical considerations amongst the changing landscape of consumer behavior. While the entertainment sector suffered at great lengths due to prolonged closures, multimedia firms such as Warner Bros. and Disney elected to modify their service methods, delivering continued programming at the expense of business partners and creatives. Through legally ambiguous and precedent setting business decisions, cinema chains were neglected and employed talent disenfranchised, thereby setting a trend in the industry that seeks to both eliminate communal theater experiences and reinterpret …

Covid-19 & Broadway: A Comparative Analysis Of The Shifting Marketing Strategies Of Playbill And The Broadway League, Leah Gaffney

Honors College Theses

On March 12th, 2020, all Broadway productions closed their theaters due to the declaration of the Covid-19 global pandemic. This shutdown led to companies in the Broadway industry transitioning to nontraditional marketing strategies. This paper will outline how the Covid-19 pandemic led to changes in strategic marketing decisions and compare the motivations of these decisions for two Broadway companies: Playbill and The Broadway League. Previous literature denotes changes to marketing strategies as a result of other historic events in the
industry, and current news sources provide industry insight into the campaign discussions.Primary research will be conducted through one-on-one structured interviews …

2022-May-01-Etsu Students Named Interns At Barter Theatre, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Three East Tennessee State University students from the Department of Theatre and Dance have been selected as interns at Barter Theatre for the summer.

Seth Buckles

Kailey Kyle

Rock On: The State Of Rock Music Among Generation Z, Gianna Cicchetti

Honors College Theses

Rock music is a significant part of American culture and has always had ties to the socialization of the youth since its rise in the 1950s. Many musicians and music journalists have pushed forth the opinion that the genre is “dead” as its relevance in young adult culture has faded away in favor of different genres of mainstream music. However, rock artists have seen more success and virality in the past few years. This is primarily true through the social media platform TikTok, the largest platform of its kind with most young people as part of its userbase. The following …

A Historical And Practical Analysis For Neuromarketing In Business Practices Today, Scott Wicinski

Marketing Undergraduate Honors Theses

What thoughts come to your mind when you think of the term neuromarketing? In a digital age where personal privacy seems to be diminishing and data exploitation appears to be rising, many people are skeptical about businesses' attempts to combine neurology, psychology, and business. This skepticism is unfortunately, legitimate. Our history reveals plenty of occasions where businesses have exploited their customers through unethical means and traded valuable relationships and resources for profits. However, despite the flaws business can introduce, business is arguably still the most powerful tool for creating value in a community. Through business, customers have had access to …

Hospitality Art: A Research Note On The Main Factors Affecting Attractiveness Of Visual Art In Airbnb Settings, Maksim Godovykh, Carissa A. Baker

Faculty Scholarship and Creative Works

The hospitality sector has a long history of creating aesthetic landscapes. Artworks, from paintings and photographs to sculptures and architectural features, have received prominent placement in hospitality spaces. Decades of discussion in the industry and academia exist on art in hotels as well as the aesthetic communication present in a service- scape, or the physical environment of a service landscape that influences image, brand perception, and emotional and cognitive processes (Bitner, 1992; Lin, 2004, 2016; Wakefield & Blodgett, 2016). Art-based initiatives function as a form of value creation that strengthens emotional attachment and relationships with brands (Koronaki, Kyrousi, & Panigyrakis, …

2021-2022 Program And Abstracts: Celebration Of Student Scholarship, Morehead State University. Undergraduate Research Fellowship Program.

2022 Celebration of Student Scholarship - Poster Presentations

The 2021-2022 Program and Abstracts for the Celebration of Student Scholarship at Morehead State University held on April 27, 2022. A Showcase of Student Research, Scholarship, Creative Work, and Performance Arts.

The Artist's Artist, Katherine Cacopardo

Honors Scholars Collaborative Projects

My senior project is the creation of a brand identity that explores how sounds, words, and imagery work together to create a complete experience by illustrating the recorded music and lyrics of fellow honors student McCall Chapin. My project includes album/single artwork, one music video, one lyric video and lyric video concepts for each of the other songs, streaming strategy, social strategy, and supplementary photos and graphics for promoting the work on social media. The idea is to create a complete brand that not only fits who McCall Chapin is as an artist but also visually tells the story of …

For The Animals: A Case Study On The Effects Covid-19 Has On Programming For Nonprofit Animal Shelters, Sammie Musielak

Nonprofit and NGO Studies Student Projects

Nonprofit programs have been drastically changed by the COVID-19 pandemic, particularly for animal shelters. There has been some short term- benefits but these changes cause downfalls in the long term. This research project surveys how animal shelter workers in DeKalb Illinois examined their shelters’ current response to COVID- 19 as well as how they believe the pandemic will impact the future of programming and operations at their shelter. To determine the impact the pandemic has had on shelter programs this research is a case study on Tails Humane Society in DeKalb Illinois. This was done through an in-depth interview with …

Donating Through Memberships: Perks, Presence, And Purpose, Erin Cronin

Nonprofit and NGO Studies Student Projects

This paper discusses why donors choose to give through membership at the Egyptian Theatre in DeKalb, Illinois. Information regarding the Egyptian Theatre is found within the methodology section, describing its history, size, and events held at the Theatre. Within this piece, the topics of defining membership, membership at nonprofits, member’s impact of giving to nonprofits, member’s motivation for giving at nonprofits are explored within the literature review. These draw from other works and look towards existing information within the academic world in regard to donor motivation and the impact of reoccurring giving. The methodology explains how this research was conducted …

Looking In The Mirror: Does Representation In Marketing Impact The Consumer?, Alyssa Collins

Honors Projects in Marketing

This study explores the implications of fitness apparel marketing on consumer self-esteem, attitude towards brands and ads, and purchase intention. Furthermore, this study explores the relationship between a diverse, inclusive (body size and ethnicity) model and consumer attitudes. Female participants were recruited to share their feelings towards their own personal body satisfaction, how they perceive advertisements, how they feel about the brand based on the advertisement that they view, and their intentions to buy the product. The study found that while the original hypotheses were not statistically significant, that there was a positive correlation of customers being more likely to …

Determinants Of Public Construction Works Contract Performance Application: An Empirical Survey, Geleta Demera Gomero, Mohd Abass Bhat, Kefyalew Obssilencha

Management Dynamics

The overall purpose of the study was to identify determinants of public works contract performance, in Benishangul Gumuz Region. The researchers used survey method for the study and data were collected from the target population by means of self-administrative questionnaire and sample was selected by using stratified sampling. Descriptive and inferential analysis was employed to analyze the determinants of public construction works contract performance. The consequence shows that all determinants like contractor performance, consultant performance, contract management, and risk management significantly and positively affects public works contract performance; on the other hand cost overrun significantly and negatively affects public works …

2022- The Twenty-Sixth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twenty-sixth Annual Symposium of Student Scholars, held on April 19, 2022. Includes abstracts from the presentations and posters.

Leveraging Both Art And Science In National Level Sales Competitions, Sarah Obermeyer

Honors Theses

The following report is an analysis of the preparation and results that come from utilizing both the art and science of sales while preparing the Western Michigan University team for the 2022 National Collegiate Sales Competition. In this report, I introduce Western Michigan University's sales and business marketing program and review how the National Collegiate Sales Competition functions. There is an analysis of which aspects of art and science the competitors leveraged in their preparation to give them a competitive edge. Finally, I review the competition results and takeaways. Any data or information cited in the paper can be found …

Twitter Marketing Research, Ty Nicholson, Bailey Allen, Robert Austin Drake, Larsen Lewallen, Tanner Davie

Undergraduate Research Conference

Research Objective:

• To examine the relationship between usage rates for individuals ages 46 and up, versus other similar social media platforms.

• Are adults aged 46+ using Facebook at a disproportionate rate to Twitter?

• What atmosphere/content is the 46+ age demographic seeking when surfing social media?

• What can Twitter marketing do to improve brand image among older potential users?

Bridges To Business Campaign Proposal, Carleigh Garrett

Undergraduate Research Conference

No abstract provided.

Real Estate: Investing In Your Future, Rick Lowry

Undergraduate Research Conference

PURPOSE OF RESEARCH: Examine the benefits, processes and risks of residential real estate investments, and communicate to new graduates.

Organizing A Local Job Fair During The Pandemic: Challenges And Takeaways, Brooke Pulliam

Undergraduate Research Conference

The purpose of this project was to organize a local job fair for the local businesses in these two counties to match them with the students from the university. The goal of the project was to have 8 local small businesses vendors and students. Students who attended were able to make connections with the prospective employers. TAKEAWAYS

Why Is Student Organization Attendance Down At Non-Football Sporting Events At Stephen F. Austin, Grant Lebkowsky

Undergraduate Research Conference

No abstract provided.

Marketing Of Services: Sfa's Student Center Chick-Fil-A, Carleigh Garrett

Undergraduate Research Conference

No abstract provided.

Clash Of Two Cultures, Kelley Bridges

Undergraduate Research Conference

No abstract provided.

Telepresence: Remote Technologies Allow You To Be Here, Even When You Are There, Olivia Escobedo, Bo Yanas, Zachary Yanas, Deaven Ivy, David Bennett

Undergraduate Research Conference

No abstract provided.

2022-April-07-Etsu Planetarium Playing Important Regional Role, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 7, 2022) – As audience members make their first “flight” to Mars, Dr. Gary Henson often makes note of the audible gasps that fill the room. 

“It makes the investment in the full-dome technology well worth it,” he said. 

An associate professor in the Department of Physics and Astronomy, Henson is the director of the East Tennessee State University Planetarium, a spacious theatre capable of stunning visual graphics thanks to a state-of the-art, full-dome digital projection system. 

The planetarium is playing an important role on ETSU’s campus, as well as in the region.

Visit the …

Navigating The Public Funding Landscape: Lessons From One Small, Isolated, Rural, Arts Organization, Elise L. Kieffer

Faculty & Staff Research and Creative Activity

This study follows the experience of one arts organization in an isolated, rural, Appalachian community of Kentucky, to explore the relationship between the NEA and the state arts agencies with which they partner. Using the case study of Burkesville Academy of Fine Arts as an inspiration, this question is explored: If BAFA had received necessary technical support from the KAC, is it likely that it might have been awarded funding by the NEA? The study compares BAFA to organizations in comparable communities who received NEA funding. Following findings, suggestions for policy and practice are provided.