Digital Commons Network^™

For The Animals: A Case Study On The Effects Covid-19 Has On Programming For Nonprofit Animal Shelters, Sammie Musielak

Nonprofit and NGO Studies Student Projects

Nonprofit programs have been drastically changed by the COVID-19 pandemic, particularly for animal shelters. There has been some short term- benefits but these changes cause downfalls in the long term. This research project surveys how animal shelter workers in DeKalb Illinois examined their shelters’ current response to COVID- 19 as well as how they believe the pandemic will impact the future of programming and operations at their shelter. To determine the impact the pandemic has had on shelter programs this research is a case study on Tails Humane Society in DeKalb Illinois. This was done through an in-depth interview with …

Donating Through Memberships: Perks, Presence, And Purpose, Erin Cronin

Nonprofit and NGO Studies Student Projects

This paper discusses why donors choose to give through membership at the Egyptian Theatre in DeKalb, Illinois. Information regarding the Egyptian Theatre is found within the methodology section, describing its history, size, and events held at the Theatre. Within this piece, the topics of defining membership, membership at nonprofits, member’s impact of giving to nonprofits, member’s motivation for giving at nonprofits are explored within the literature review. These draw from other works and look towards existing information within the academic world in regard to donor motivation and the impact of reoccurring giving. The methodology explains how this research was conducted …

Looking In The Mirror: Does Representation In Marketing Impact The Consumer?, Alyssa Collins

Honors Projects in Marketing

This study explores the implications of fitness apparel marketing on consumer self-esteem, attitude towards brands and ads, and purchase intention. Furthermore, this study explores the relationship between a diverse, inclusive (body size and ethnicity) model and consumer attitudes. Female participants were recruited to share their feelings towards their own personal body satisfaction, how they perceive advertisements, how they feel about the brand based on the advertisement that they view, and their intentions to buy the product. The study found that while the original hypotheses were not statistically significant, that there was a positive correlation of customers being more likely to …

Determinants Of Public Construction Works Contract Performance Application: An Empirical Survey, Geleta Demera Gomero, Mohd Abass Bhat, Kefyalew Obssilencha

Management Dynamics

The overall purpose of the study was to identify determinants of public works contract performance, in Benishangul Gumuz Region. The researchers used survey method for the study and data were collected from the target population by means of self-administrative questionnaire and sample was selected by using stratified sampling. Descriptive and inferential analysis was employed to analyze the determinants of public construction works contract performance. The consequence shows that all determinants like contractor performance, consultant performance, contract management, and risk management significantly and positively affects public works contract performance; on the other hand cost overrun significantly and negatively affects public works …

2022- The Twenty-Sixth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twenty-sixth Annual Symposium of Student Scholars, held on April 19, 2022. Includes abstracts from the presentations and posters.

Leveraging Both Art And Science In National Level Sales Competitions, Sarah Obermeyer

Honors Theses

The following report is an analysis of the preparation and results that come from utilizing both the art and science of sales while preparing the Western Michigan University team for the 2022 National Collegiate Sales Competition. In this report, I introduce Western Michigan University's sales and business marketing program and review how the National Collegiate Sales Competition functions. There is an analysis of which aspects of art and science the competitors leveraged in their preparation to give them a competitive edge. Finally, I review the competition results and takeaways. Any data or information cited in the paper can be found …

Twitter Marketing Research, Ty Nicholson, Bailey Allen, Robert Austin Drake, Larsen Lewallen, Tanner Davie

Undergraduate Research Conference

Research Objective:

• To examine the relationship between usage rates for individuals ages 46 and up, versus other similar social media platforms.

• Are adults aged 46+ using Facebook at a disproportionate rate to Twitter?

• What atmosphere/content is the 46+ age demographic seeking when surfing social media?

• What can Twitter marketing do to improve brand image among older potential users?

Bridges To Business Campaign Proposal, Carleigh Garrett

Undergraduate Research Conference

No abstract provided.

Real Estate: Investing In Your Future, Rick Lowry

Undergraduate Research Conference

PURPOSE OF RESEARCH: Examine the benefits, processes and risks of residential real estate investments, and communicate to new graduates.

Organizing A Local Job Fair During The Pandemic: Challenges And Takeaways, Brooke Pulliam

Undergraduate Research Conference

The purpose of this project was to organize a local job fair for the local businesses in these two counties to match them with the students from the university. The goal of the project was to have 8 local small businesses vendors and students. Students who attended were able to make connections with the prospective employers. TAKEAWAYS

Why Is Student Organization Attendance Down At Non-Football Sporting Events At Stephen F. Austin, Grant Lebkowsky

Undergraduate Research Conference

No abstract provided.

Marketing Of Services: Sfa's Student Center Chick-Fil-A, Carleigh Garrett

Undergraduate Research Conference

No abstract provided.

Clash Of Two Cultures, Kelley Bridges

Undergraduate Research Conference

No abstract provided.

Telepresence: Remote Technologies Allow You To Be Here, Even When You Are There, Olivia Escobedo, Bo Yanas, Zachary Yanas, Deaven Ivy, David Bennett

Undergraduate Research Conference

No abstract provided.

2022-April-07-Etsu Planetarium Playing Important Regional Role, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 7, 2022) – As audience members make their first “flight” to Mars, Dr. Gary Henson often makes note of the audible gasps that fill the room. 

“It makes the investment in the full-dome technology well worth it,” he said. 

An associate professor in the Department of Physics and Astronomy, Henson is the director of the East Tennessee State University Planetarium, a spacious theatre capable of stunning visual graphics thanks to a state-of the-art, full-dome digital projection system. 

The planetarium is playing an important role on ETSU’s campus, as well as in the region.

Visit the …

Navigating The Public Funding Landscape: Lessons From One Small, Isolated, Rural, Arts Organization, Elise L. Kieffer

Faculty & Staff Research and Creative Activity

This study follows the experience of one arts organization in an isolated, rural, Appalachian community of Kentucky, to explore the relationship between the NEA and the state arts agencies with which they partner. Using the case study of Burkesville Academy of Fine Arts as an inspiration, this question is explored: If BAFA had received necessary technical support from the KAC, is it likely that it might have been awarded funding by the NEA? The study compares BAFA to organizations in comparable communities who received NEA funding. Following findings, suggestions for policy and practice are provided.

2022 Research Day Program, Lincoln Memorial University

Research Day

This program contains abstracts and presentation summaries from LMU's 2022 Annual Research Day conference.

2022 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2022.

The Impact Of Social Media Marketing On The Broadway Industry: A Study Of Hamilton: An American Musical, Jordan Pontelandolfo

Senior Theses

In recent years, social media has become an increasingly important part of the marketing strategies for many Broadway productions. Yet, many Broadway marketing teams do not take complete advantage of their social media channels, instead relying on traditional marketing methods to attract audiences. Hamilton: An American Musical is a recent Broadway production that has used an innovative social media marketing strategy to attract diverse audiences and create a dedicated fanbase. By analyzing the strategy across Hamilton’s Instagram, Facebook, Twitter, YouTube, and TikTok, I determine what made its social media so successful and how other Broadway shows can learn from …

2022-03-31 Agenda Book, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents meeting of March 31, 2022 which includes the meeting minutes of the quarterly meeting held on December 2, 2021.

Congregating As A Social Phenomenon; The Social Glue That Binds, Martin Maccarthy, Ashlee Morgan, Claire Lambert

Research outputs 2022 to 2026

Purpose:

This study aims to consolidate and hone existing spectating and crowd theory. This is achieved by marrying socio-cultural ideas and concepts from related disciplines.

Design/methodology/approach:

This conceptual review examines what people do when they congregate at an event, and in doing so, answers the question of what they forgo when denied a crowd. Concepts are teased from the literature as to what happens during participatory congregation (in company, in situ), punctuated by relegation without it.

Findings:

Related concepts are organised into a typology. The metamodel is the essence of the paper and includes four themes: (1) identity construction, (2) …

Holy Week In Spain: Negotiating Meanings In Tourism Contexts, Antonio M. Nogués-Pedregal

International Journal of Religious Tourism and Pilgrimage

What is known as religious tourism has experienced spectacular growth in Spain in recent years. To highlight some aspects of the relationship between tourism and religious practices during Holy Week, this paper describes some occurrences involving processions and itineraries, understanding these itineraries to be social ways of creating symbolic spaces within the city layout. The paper analyses the case of a mature coastal tourist destinations in Southern Spain.

There is general agreement among scholars that tourism produces commodification either through the commercialisation of culture by way of its recreation and inclusion in the category ‘heritage’ or through the invention of …

School Of Culinary Arts And Food Technology Newsletter-Spring Edition 2022, James Murphy

Other resources

The School of Culinary Arts and Food Technology, TU Dublin, Spring Newsletter captured the many events, research, awards, significant contributions and special civic and community activities which the students and staff members of the school have successfully completed up to the Spring period of 2022. The successful completion of these activities would not be possible without the active and on-going support of the 'INSPIRED' friends of Culinary Arts (school supporters) and our school's industry association supporters.

2022-March-01-Appalachian Love Story, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – To conclude its 2021-22 season, the Department of Theatre and Dance at East Tennessee State University will present the Appalachian love story musical “Bright Star.” The show will be performed in the Bert C. Bach Theater at the Martin Center for the Arts at 7:30 p.m. on April 1-2 and 7-9, and at 2 p.m. on Sundays, April 3 and 10.

“Bright Star” is written and composed by Steve Martin and Edie Brickell. The score is inspired by the pair’s 2013 collaboration bluegrass album, “Love Has Come for You.” The Old Globe Theater in San Diego performed …

2022-March-01-Inaugural Etsu Heroes Recognized During Ceremony, University Marketing And Communication, East Tennessee State University

ETSU News

Inaugural ETSU Heroes

JOHNSON CITY – East Tennessee State University celebrated the extraordinary and impactful stories of the inaugural recipients of the ETSU Heroes during a ceremony on March 30. The ETSU Heroes recognition program honors the exemplary service of those who “embody excellence and contribute significant and innovative accomplishments” to the university.

Recipients of …

2022 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2022.

Co-Occurrence Network Analysis (Cna) As An Alternative Tool To Assess Survey-Based Research Models In Hospitality And Tourism Research, Mehmet A. Koseoglu, John A. Parnell, Hasan E. Arici

Journal of Global Business Insights

Hospitality and tourism (H&T) researchers employ structural equation modeling (SEM) and other multivariate techniques to test their models with survey data. These approaches assess relationships among constructs and model fit, but they do not highlight the most influential survey items or links among them. Other challenges include method-specific requirements for appropriate data, the best indices to identify optimal models, minimum sample sizes, missing data, and interpreting the results from complex models. Co-occurrence network analysis (CNA) can mitigate these limitations. This study validates CNA in the H&T field with a survey dataset that assesses market strategy, nonmarket strategy (NMS), organizational values, …

2022-03-00 Newsletter, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress newsletter from March of 2022.

Does The Dna Of Business Schools Need To Change?, Arnoud Cyriel Leo De Meyer

Research Collection Lee Kong Chian School Of Business

The causes, effects and consequences concern corporate governance and organisational management as much as political conflict, environmental sustainability and foreign diplomacy. In Business Schools on an Innovation Mission, a report released by the Association to Advance Collegiate Schools of Business in May 2010, management and leadership were clearly positioned, side-by-side with science and technology, as vital components to the innovation value chain. The business world exists as an eco-system of business, government, NGOs and non-profits, each interlocking. To be truly a "School for Business" it is also important to build strong relationships and strategic partnerships with the business world. In …

Tech-Sheet Infographics Designed For Tolosa Winery, Jennifer A. Craddock

Graphic Communication

Wineries produce thousands of wines that are individually altered by each growing season and conditions that Mother Nature presents, which vary year-by-year. From increased rainfall and fog conditions, to soil composition and vineyard proximity to the ocean, there are countless factors that go into each bottle’s unique taste and aroma. In order for consumers to understand the details of their wine they must know what aromas, growing conditions, and notes go into each bottle, hence the importance of having readily accessible “tech-sheets.”

For my senior project, I chose to revamp the informational tech sheets at Tolosa Winery during an 8-month …