Digital Commons Network^™

Human-Ai Collaboration In Marketing Brainstorming: A Meta-Analytic Investigation Of Implementation Approaches And Creative Outcomes, Michael Michaels

USF Tampa Graduate Theses and Dissertations

Marketing organizations face intensifying pressure to sustain creative output while managing constrained resources and accelerating digital content cycles. The integration of artificial intelligence into marketing brainstorming processes presents a promising response to this challenge; however, prior to this investigation, no comprehensive quantitative synthesis had established the overall effectiveness of human-AI collaboration in marketing creativity contexts or identified optimal implementation strategies.

This dissertation presents a systematic meta-analytic investigation of AI-enhanced brainstorming effectiveness in marketing contexts. Following PRISMA guidelines, 42 independent empirical studies (N = 2,166 participants) published between 2018 and 2025 were identified across four primary academic databases, coded for implementation …

Analysis Of Student Satisfaction With The Ppg Student Registration Process At Universitas Negeri Malang Using The Servqual And Delone & Mclean Models, Dedi Prestiadi, Darmawan Satyananda, Dedi Tiarno

Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan

This study aims to analyze student satisfaction levels with the Teacher Professional Education (PPG) registration system at Universitas Negeri Malang using an integration of the SERVQUAL and DeLone & McLean models, as well as to develop a strategy for Continuous Quality Improvement (CQI) using Plan-Do-Check-Act (PDCA) cycle. This study uses a descriptive quantitative approach with 10,701 student respondents from three registration stages (BGT 1, Kemenag, and BGT 2). The data collection instrument is a 1–5 Likert questionnaire covering three main aspects: requirements, process, and registration application. Data analysis was conducted through validity and reliability tests, multiple linear regression, and Principal …

Workplace Diversity In A Diverse World: Why Inclusion And Ethics Matter, Julianna Cutcher

The Downtown Review: An Interdisciplinary Journal Written and Peer-Reviewed by Mandel Honors College Students at Cleveland State University

As global populations grow and evolve, diversity becomes an increasingly prominent and complex characteristic of society and the workplace. Diversity encompasses the vast array of individual differences and similarities among people, affecting how organizations operate and interact. In the United States, the diversity index rose to 61.1% in 2020, reflecting a significant demographic shift. However, promoting diversity alone is insufficient; effective management also requires attention to equity and inclusion. Organizations must foster ethical workplace cultures that support diverse perspectives through comprehensive training, employee development, and inclusive policies. By embracing a holistic approach to diversity, equity, and inclusion (DEI), businesses can …

Leadership Identity Formation As A Developmental Process Supported By Coaching: A Literature Review, Ann-Sofie Kruger

Organizational Leadership and Management Department Graduate Course Papers

No abstract provided.

The Role Of Pet-Parenting Attitudes In Shaping Consumer Behavior Toward Preventive And Wellness-Oriented Pet Care, Jin Hua Jian, Chee Vui Wong, Jiangwei Yang

Jesselton Journal of Educators and Scholars

The increasing tendency to view pets as family members has transformed consumer behaviour in contemporary pet care markets, particularly in relation to preventive and wellness-oriented consumption. This study examines how pet-parenting attitudes shape consumer decision-making and expenditure on preventive pet care in an emerging urban context. Grounded primarily in Consumer Culture Theory, with the Theory of Planned Behavior as a supporting lens, the study adopts a quantitative approach using survey data collected from 400 urban pet-owning households. The findings indicate that pet-parenting attitudes exert a significant positive influence on preventive and wellness-oriented pet care expenditure. This influence operates both directly …

Applying Means–End Chain Theory To Online Buying And Understanding Consumers' Motivation To Disclose Private Information, Brikena Berisha, Maja Konečnik Ruzzier

Economic and Business Review

The purpose of this study is to define and understand the motives that influence consumers’ decisions to disclose personal data online. Using means–end chain theory as the main theoretical framework, 10 in-depth interviews conducted through soft laddering revealed how both utilitarian and hedonic motivations jointly shape disclosure behavior. The findings show that these motivations interact, demonstrating that data disclosure is driven not only by functional considerations but also by emotional and experiential factors embedded in consumers’ value systems. The study concludes that motivation plays a central and multifaceted role in online data disclosure decisions.

Internal Quality Enhancement: Case Of A Uae Business School, Valentine Matthews

International Journal of Applied Management and Technology

This paper presents a case study of a quality enhancement process of a small business school in the United Arab Emirates. The research explores this specific quality enhancement process with a focus on why it is implemented by the case institution and how it achieves quality improvement. The case quality enhancement process is an internal institutional approach that deviates from the Scottish Enhancement-Led Institutional Review approach. Articulation of the process is conducted from policy and practice. The articulation provides deeper and clearer understanding of the approach to quality enhancement, how it achieves quality improvements, and the leadership’s justifications for adopting …

Workforce Participation In Northeast Kentucky: A Qualitative Documentary Study, Timothy A. Gibbs

Morehead State Theses and Dissertations

A capstone submitted in partial fulfillment of the requirements for the degree of Doctor of Education in the Ernst and Sara Lane Volgenau College of Education at Morehead State University By Timothy A. Gibbs on March 2, 2026.

Leveraging Csr To Buffer Brand Challenges During Crises: A Saudi Arabian Perspective, Nouf Alrayes, Abdullah Alhidari

Journal of Marketing and Consumer Behaviour in Emerging Markets

Crises, such as economic downturns or global health pandemics, pose significant business challenges. Engaging in CSR initiatives that contribute to societal well-being can help mitigate the negative consequences of crises, reinforce customer gratitude, and minimize corporate hypocrisy. CSR is critical in shaping a company’s accountability and ethical responsibilities. Consequently, there is an opportunity for the firm to see the role of CSR and how it affects customers’ responses and attitudes during any difficult situation. Drawing upon attribution theory and the customer gratitude reciprocity cycle, a conceptual framework was developed to test the impact of CSR on the variables: corporate hypocrisy, …

Literature Review - Orgl 547: Coaching Methods, Assessments, And Research, Jeff Bailey

Organizational Leadership and Management Department Graduate Course Papers

No abstract provided.

The Impact Of Employee Equity Incentives On Enterprise Innovation Efficiency: From The Perspective Of Granting Restricted Stocks To Employees, Zongjie Ji

Dissertations and Theses Collection (Open Access)

Against the dual backdrop of the in-depth implementation of the innovation-driven development strategy and the continuous deepening of SOE reforms, restricted equity has emerged a mainstream instrument for medium- and long-term employee incentives in Chinese SOEs. However, the underlying mechanisms, effect characteristics, and boundary conditions through which employee restricted equity incentives influence innovation efficiency in SOEs remain to be systematically examined. Drawing on panel data of 4,880 firm-year observation from Chinese A-share SOMEs over the period of 2015-2024, this study develops a direct effect model of “Equity Incentives-Innovation Efficiency” from the perspective of employee restricted equity grants. It further introduces …

Human–Ai Interaction In Graduate Academic Work: A Job Demands-Resources Conceptualization Of Satisfaction And Emotional Exhaustion, Joey Oliveira

Human Resource Development Student Publications and Presentations

Artificial Intelligence (AI) technologies are increasingly embedded in graduate academic work, shaping how faculty and students perform cognitive, analytical, and knowledge-based tasks. As AI tools become integrated into writing, research, and instructional activities, human–AI interaction has emerged as a central feature of contemporary academic work environments. However, existing research has largely focused on AI adoption and technological capability, with limited attention given to how ongoing human–AI interaction influences well-being experiences in academic contexts. Drawing on the Job Demands-Resources (JD-R) framework, this conceptual paper develops a model that links human–AI interaction to student learning satisfaction, faculty job satisfaction, and emotional exhaustion. …

A Closer Look At The Innovator: The Interplay Between Divergent And Convergent Processes Of Self-Regulation, Ronald Bledow, Hye Jung Eun, Lien Vossaert

Research Collection Lee Kong Chian School Of Business

Creativity and innovation are essential for modern organizations. While abundant research has helped to better understand creativity in everyday work life, considerably less attention has been paid to how individuals achieve creative performance during the implementation of innovation projects. We articulate a dialectical interplay between divergent and convergent processes of self-regulation that supports creative performance in innovation projects. We propose that a divergent exploration orientation contributes to creative performance by inducing a broad search for novelty and by stimulating iteration—repeated cycles of experimentation and refinement. Convergent processes of self-regulation—outcome focus and planning—strengthen the relationship between divergent processes and creative performance. …

The Hidden Cost Of Performative Culture In Learning Organizations Introduction, Coby Dillard

Human Resource Development Student Publications and Presentations

Purpose

The aim of this article is to present a viewpoint that performative culture disrupts organizational learning by eroding alignment between espoused values, system design, and lived experience. Design/methodology/approach

This article adopts a conceptual and practitioner-oriented approach, drawing on foundational theories of organizational culture and learning to examine how misalignment between values and systems shapes organizational behavior. The discussion integrates insights from organizational culture and learning frameworks to reinterpret performative culture as a system design issue. Findings

The article identifies that performative culture undermines organizational learning in three key ways: by eroding trust through inconsistent signals, fragmenting systems and reducing …

Prescribing Tourism: Cultivating Positive Travel Experiences For Individuals With Health Conditions, Fangli Hu, Jun Wen, Sebastian Filep

Research outputs 2022 to 2026

Clinical evidence of tourism's health-related benefits for people with health conditions is notably scarce. Prescribing tourism, wherein medical professionals recommend engaging in tourism activities to enhance overall health and well-being, could offer unique insights into the tourism–health nexus. This paper adopted a conceptual approach, underpinned by a state-of-the-art literature review conducted in accordance with the PRISMA framework to identify knowledge gaps in the existing literature. This paper proposed prescribing tourism as a novel research agenda at the intersection of tourism and health, and further introduced it as a promising approach for people with health conditions, aiming to potentially minimise adverse …

Interest Fit Beyond The Riasec: The Comprehensive Assessment Of Basic Interests-O*Net (Cabin-Net), Chu Chu, Kevin A. Hoff, Zihan Liu, Nicholas F. Heimpel, Anthony Greco, Frederick L. Oswald, James Rounds

Research Collection Lee Kong Chian School Of Business

Over the past half-century, Holland’s RIASEC model has dominated vocational interest research. Although the RIASEC categories effectively capture general occupational themes, their breadth obscures meaningful variability across underlying basic interests, which are more refined interest scales. In this research, we adapted the Comprehensive Assessment of Basic Interests (CABIN; Su et ., 2019) to be used alongside O*NET for assessing interest fit, resulting in the 60-item CABIN-NET that measures 20 basic interest scales organized under RIASEC domains. In Study 1, we refined items for the CABIN-NET using a nationally representative adult sample (N = 768). In Studies 2 and 3, we …

To Swear Or Not To Swear: Exploring The Role Of Profanity In Influencer Marketing, Mahdi Niknejad Moghadam, Vijay Mahajan

Marketing Faculty Publications and Presentations

Influencers play a central role in promoting products and services on digital platforms. Understanding the impact of their linguistic choices, including the use of profanity, is therefore important for marketers seeking to engage target audiences. This study investigates how influencers’ profanity usage shapes user engagement. The authors analyze videos shared by influencers on a popular video-sharing platform and extract auditory, visual, and verbal features using a range of machinelearning tools. The findings indicate that profanity in focal content is associated with lower engagement, with a substantially larger effect in categories where profanity is less normatively expected. This negative effect is …

The Role Of Negotiable And Non Negotiable Dimensions In Brand Revitalization: The Case Of Whisky Packaging Design, Liang Wang

Dissertations and Theses Collection (Open Access)

In consumer sectors such as digital appliances, apparel, cosmetics, and food and beverages, the number of brands has grown explosively, intensifying market competition. As the primary touchpoint between brands and consumers, product packaging design directly shapes consumer attitudes. Adjustments to packaging elements can catalyze brand growth but may also trigger trust crises. Although recent studies have explored the role of packaging design in brand revitalization, research remains insufficient regarding its “negotiable” and “non-negotiable” dimensions and the mechanisms through which it influences consumer attitudes.

Drawing on brand life cycle theory, brand image theory, and consumer behavior theory, this dissertation investigates how …

Dyadic Trust Congruence And Asymmetry: The Mediating Role Of Psychological Needs On Trust And Performance, Hongyin Cai

Dissertations and Theses Collection (Open Access)

This thesis examines how trust congruence and trust asymmetry shape leader-subordinate relationships and how these dynamics influence LTS and subordinate job performance. Trust congruence and trust asymmetry are defined by the degree of alignment between STL and SFT. Drawing on Self-Determination Theory, this study investigates these processes from the subordinate’s perspective using a mixed-method design that integrates qualitative interviews and quantitative analysis.

Results show that subordinate trust in leader (STL), subordinate felt trust (SFT) and leader trust in subordinate (LTS) are three distinct constructs. Trust asymmetry is prevalent, with subordinate often trusting more than they feel trusted. Asymmetry meaningfully shapes …

Antecedents And Consequences Of Cognitive And Affective Trust In Wealth Management: Impacts On Wealth Manager Selection And Asset Under Management (Aum) Growth, Ting Hsi Chen

Dissertations and Theses Collection (Open Access)

Trust is key to wealth management decision-making; there is little empirical clarity on the relationships between different dimensions of trust and client behavior at each stage of the relationship. Previous works differentiated Cognitive trust, based on perceived competence, and Affective trust, based on relational and emotional connections. Nevertheless, the mechanisms under which these trust dimensions act during the pre- and post-account-opening phases have not yet been thoroughly studied. This research addresses this gap by exploring the stage-dependent influence of Cognitive and Affective trust on the central behavioral outcomes in wealth management.

The approach is a quantitative research based on a …

Gen Z Employees’ Characteristics And Their Impacts On Work Motivation And Outcomes: A Comparative Study Of Private Firms And State-Owned Enterprises In China, Yanfang Zheng

Dissertations and Theses Collection (Open Access)

This study examines the characteristics of Generation Z (Gen Z) employees and investigates how these traits influence work motivation and job-related outcomes within the Chinese organizational context. Specifically, the research compares employees working in state-owned enterprises (SOEs) and private firms, two dominant but structurally distinct organizational forms in China. Drawing upon self-determination theory, generational cohort theory, and organizational behavior literature, the study proposes a conceptual model in which Gen Z characteristics influence job outcomes both directly and indirectly through intrinsic and extrinsic motivation, with organizational type acting as a moderating variable. A quantitative, multi-source survey design was employed. Data were …

How Does Communication Breakdown Impact Group Cohesion Over The Lifespan Of A Team?, Hannah Dyche

University Honors Theses

Communication is one of the main determinants of whether a team or group achieves a successful outcome; when it starts to erode, the team's overall goal often erodes with it. Communication breakdown within teams directly impacts group cohesion, causing small misunderstandings to escalate into larger conflicts. Every team experiences ups and downs, but maintaining a strong foundation of communication and continually strengthening it will prevent this breakdown.

Most of the existing research on team dynamics focuses on corporate environments. By shifting the focus to a short-term academic team, this thesis shows how communication breakdown impacts group cohesion over the lifespan …

When Toxic Behaviors Sneak Into Practice, Amrita Patel, Dds

The Journal of the Michigan Dental Association

This article addresses the challenge for new dentists in identifying and managing toxic workplace behaviors. It details common red flags such as chronic negativity, poor communication, "blame culture," and excessive production pressure that compromises ethics. The author explains how these environments can lead to burnout and practicing defensively rather than confidently. The source emphasizes the importance of developing self-awareness, seeking external mentorship, and establishing professional boundaries. It concludes that recognizing when to leave an unhealthy practice is an act of professional self-respect and essential for long-term career satisfaction.

The Moderating Effects Of Executive Functions: A Multi-Level Analysis Of Daily Stress And Problematic Social Media Use, Wee Qin Ng, Hwajin Yang

Research Collection School of Social Sciences

Mixed findings on the relationship between daily stress and social media use suggest the presence of moderators that buffer this link. Previous longitudinal studies, with assessment intervals from 1 month to 1 year, may not accurately capture daily fluctuations in stress and social media use. To address this gap, we conducted a fine-grained, temporally sensitive 7-day daily-diary longitudinal study investigating the dynamic within-person and between-person associations between daily stress, problematic social media use, and objective screen time. Using a theory-driven approach, we examined whether executive functions (EF)—a set of cognitive processes crucial for goal-directed behaviors—moderate the link between daily stress …

Does Ict Use As A Strategic Response To Globalization Matter For Sme Performance In Nigeria? Mediating Roles Of Entrepreneurial Orientation, Strategic Agility, And Organizational Resilience, Uzoma H. Ononye

Journal of Global Business Insights

This study examined the effect of information and communication technology (ICT) use on small and medium-sized enterprise (SME) performance with a focus on the mediating roles of entrepreneurial orientation, strategic agility, and organizational resilience. Cross-sectional data were collected from 298 SMEs in Lagos, Nigeria, using a questionnaire based on previously validated measurement scales. Partial least squares modelling was applied to test the hypothesized five-factor model. The results demonstrate that ICT use, in response to globalization, exerts a significant and positive effect on SME performance. However, this effect is fully mediated by entrepreneurial orientation, strategic agility, and organizational resilience. The analysis …

Dental Rankings: Relevant Or A Psychological Rollercoaster?, Stuart L. Segelnick Dds, Ms

The New York State Dental Journal

It may take a village of dentists honing in on their own rankings to reverse the profession’s downward trend.

Moving Beyond Words To Action: A Practitioner’S Playbook For Achieving Collaboration Success, Tessa Lesage, Jonathan L. Romine, Jane Wei Skillern

The Foundation Review

This article argues that foundations must shift from acting as grantmakers alone to becoming active stewards of cross-sector collaborative networks.

Drawing from more than two decades of field experience and research each, the authors outline a framework for moving from collaborative rhetoric to action, identifying four essential and interconnected actions: fueling trust, elevating purpose, nurturing networks, and strengthening stewardship.

Through case examples, the article illustrates how authentic, trust-based relationships, shared goals, and relational network leadership can drive scalable, sustainable impact.

The article offers both a compelling critique of traditional philanthropic approaches and a strategic road map for how foundations can …

Beyond The Check: Lessons In Trust, Support, And Structure For Flexible Well-Being Grants, Martena Reed, Jennifer Marsack, Chelsey Hurt, Gladys Hairston, Karla Mendez, Tejaswini Vemuganti, Valerie Stewart, Cindy Alvarado

The Foundation Review

This article draws on a developmental evaluation of the Blue Cross and Blue Shield of North Carolina Foundation’s Well-Being Grants, which awarded over 100 small, flexible grants to support nonprofit staff and organizational well-being. Using surveys, interviews, focus groups, and document review, authors examined how organizations defined well-being, how they used the funds, and what factors shaped their choices.

Findings show that, while grantees valued flexibility, many relied on familiar approaches such as retreats, stipends, and team building. Long-standing compliance norms engendered caution about experimentation, even when funders encouraged it.

The authors argue that funders must pair flexible dollars with …

What Are We Learning About The Research-Practice Gap From Hrd Scholars And Hrd Scholar-Practitioners?, Kelly Moore, Yonjoo Cho

Human Resource Development Faculty Publications and Presentations

The research-practice gap (the gap) in HRD remains a significant challenge, hindering the application of academic research to practice and the integration of workplace challenges into research efforts. It is critical for HRD research to address the gap to develop evidence-based solutions for learning and organizational performance. The purpose of this study was to explore how HRD scholars and scholar-practitioners define, motivate, address barriers to, and recommend strategies for bridging the gap in HRD. Building on the study by Moore and Cho (2024) from the perspective of HRD practitioners, we investigated the perspectives of HRD scholars and scholar-practitioners to examine …

A Multi-Dimensional Analysis Of Household Food Waste In The Republic Of Ireland: Drivers, Patterns, And Impacts, Courage Yaw Krah

Doctoral

Despite growing research on consumer food waste, existing efforts have fallen short of achieving meaningful reductions. This challenge has primarily been attributed to the complex behavioural and demographic diversity within populations, reflected in varying practices of food acquisition, storage, preparation, and disposal. In addition, there is a limited understanding of the broader impacts of discarded food, particularly the environmental, economic, and nutritional losses. This results in an oversimplified view of HFW and leads to less effective intervention strategies. An integrated assessment that incorporates environmental, nutritional, and economic consequences can provide a more holistic representation of the problem and support the …