Digital Commons Network^™

The Night Circus - The Traveling Edition: An Advertising Campaign And Cross-Cultural Analysis, Charlee A. Salinas

Honors Program: Senior Projects (Public)

This thesis is an outline of my advertising plansbook that examines how culturally adapted advertising for a single book affects perceived authenticity, emotional resonance, and purchase intent across three distinct markets: the United States, Brazil, and Vietnam. This study examines three culturally distinct markets to identify which advertising elements require full localization versus those where standardization is acceptable. By comparing adapted campaigns against a standardized approach, this research provides actionable insights for publishers navigating the efficiency-effectiveness trade-off.

The research questions asked:

-       How does culturally adapted advertising for the same book affect perceived authenticity, emotional resonance, and purchase intent across …

The New York Times: A Strategic Audit, Kaylee Campbell, Cassidy June, Keira Cummins, Tanner Maas, Alyssa Fjelstad

Honors Program: Senior Projects (Public)

The New York Times is a legacy newspaper that has navigated a great many changes since its founding in 1851. The company rose to success with its traditional print journalism, but has now transformed into a largely digital, subscription-based business model that provides subscribers with access to news, games, recipes, podcasts, product recommendations, and more. This provides an excellent foundation for a strategic audit to understand how one of the giants of a dying industry has not only managed to stay alive, but to thrive.

A PESTEL and Porter’s Five Forces analysis reveals that The New York Times operates in …

Netflix, Inc. Strategic Audit, Jadyn J. Koehler

Honors Program: Senior Projects (Public)

Netflix is a dominant company in the global entertainment industry. The company has changed the way people watch and interact with movies and shows. Netflix has over 300 million subscribers and operations in more than 190 countries. This strategic audit examines Netflix’s current situation, including its performance, governance structure, internal strengths, and external environment. This audit also examines some of the biggest problems, which include increased competition, higher content costs, and changes in consumer behavior. This analysis considers strategic alternatives and recommendations to support long-term growth. The goal of this report is to evaluate Netflix’s ability to maintain its competitive …

A Behavior Analytic Blueprint For Rapport-Building: Investigating The Key Elements For Success, Nelmar Jacinto Cruz

Theses and Dissertations

Rapport can be defined as a positive relationship between people built through specific actions. Building rapport can benefit organizations by improving performance and increasing work satisfaction. Despite these benefits, research on rapport remains scarce. Curry et al. (2019) completed the most recent rapport study and found that rapport-building led to increased productivity and discretionary effort. The present study replicated and extended Curry et al. (2019) and addressed three limitations of their research: the lack of a control group, the large disparity in time spent with the experimenter, and the rigidity of their rapport conversation script. The study was completed in …

Intraday Cotton Futures Price Responses To World Agricultural Supply And Demand Estimates (Wasde) News, Owen Mclane Tyrone

Graduate Theses and Dissertations

Price discovery in agricultural futures markets is augmented by information about supply and demand, leading markets to react when public reports are released. Effective price discovery in futures markets is vital to allocate physical commodities across time, synthesize information, and provide hedging tools. Price discovery in cotton markets is unique because it is less liquid than many other commodity markets. Therefore, our objective is to measure the initial price response in the cotton futures market to unanticipated ending stocks information in the WASDE report; then determine if markets continue to adjust after the initial price change. To meet our objective, …

Consumer Perceptions Of Fda Front-Of-Package Nutrition Labeling, Madison Price

Graduate Theses and Dissertations

The U.S. Food and Drug Administration (FDA) proposed a front-of-package nutrition labeling (FOPL) rule in early 2025 to help consumers more quickly and easily compare the nutritional quality of packaged foods (U.S. Food and Drug Administration, 2025). FOPL is gaining attention as a way to encourage healthier eating habits and consumer choices, but there is still debate over which label format works best. The objective of this study was to examine consumer perceptions, understanding, and trust of FDA FOPL, and to determine how these labels impact purchasing behavior and nutritional decision-making. Data were collected via an online Qualtrics survey distributed …

The Effects Of Vocational Self-Concept Crystallization And Career Choice On Crop Farming Apprenticeship Completers: An Exploratory Qualitative Analysis, Stormy Zane Speaks

Graduate Theses and Dissertations

Across the United States, a farmer shortage threatens the future of food production as the population continues to grow. However, farming apprenticeship programs may be a solution to this crisis. This study addressed a gap in research regarding the career decision-making processes of farm apprenticeship completers. Specifically, this study sought to identify whether farm apprenticeship completion resulted in greater vocational self-concept crystallization as well as farming as a career choice. Due to the lack of research, an exploratory qualitative research design was most suitable for this study. Donald Super’s self-concept development theory was the theoretical framework. Self-concept development theory was …

2026 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2026.

Creative Brief For Upkept, Angela Cheng

Marketing Undergraduate Honors Theses

The repair and alterations market is currently outdated and fragmented, despite the demand for repair services. Consumers are willing to spend money on repairs, but there isn’t currently a convenient solution that makes the process easy. Upkept is trying to change this market by offering a more modern, tech-enabled, online solution that makes garment repair simple and accessible. Instead of going to a tailor in person, the process is streamlined. The goal is to make clothing repair feel like an easy, everyday option rather than an expensive inconvenience. Helping consumers save time, be more sustainable, and get more value and …

Creative Brief For Upkept, Ashley A. Wheeler

Marketing Undergraduate Honors Theses

My thesis is a creative brief and pitch for the client Upkept along with an appendix. Upkept is a tech-enabled, affordable, sustainable, online repair and alterations service. The current market for the repair and alterations industry is fragmented and outdated. Consumers want a different solution like Upkept. Our goal was to help Upkept build trust, awareness, increase accessibility, and make repair feel easy, like an everyday option rather than an expensive inconvenience. Our three deliverables for the brand were partnerships with the university and influencers, in-person touchpoints, and expanded drop-off locations and lockers.

Shopper Marketing Thesis For Upkept, Chesney Cox

Marketing Undergraduate Honors Theses

This shopper marketing brand thesis focuses on Upkept, an online tailoring and alterations company based in Rogers, Arkansas. Using research gathered through in-depth interviews, empathy maps and user personas are created to better understand customer motivations, behaviors, and perceptions surrounding clothing repair. Based on these insights, three strategic deliverables, partnerships, in-person touchpoints, and expanded services, are designed to increase brand awareness and encourage a shift in target market attitudes toward clothing repair as a valuable, accessible, and sustainable solution.

Expanding Links Between Work Values And Occupations: Development Of The Occupational Values Inventory (Ovi), Nicholas F. Heimpel, Kevin Hoff, Zihan Liu, Federick L. Oswald, James Rounds

Research Collection Lee Kong Chian School Of Business

This research developed the Occupational Values Inventory (OVI), a 30-item measure that expands the content coverage of work values by linking into a broad range of O*NET occupational descriptors, including Work Activities and Work Contexts, along with salary data from the Bureau of Labor Statistics. The OVI assesses 11 work values—Interpersonal, Outdoor, Physical, Leadership, Salary, Prestige, Variety, Interest, Work Hours, Knowledge Utilization, and Autonomy—providing an updated and refined coverage of work values relevant to people and occupations in the modern labor market. Study 1 (N = 768) developed and refined the OVI’s scales using conceptual and psychometric criteria, also reporting …

Factors Influencing Patient Recall For Follow-Up In The Multi-Stage Deployment Of Medical Intelligent Screening Systems, Wenjie Chen

Dissertations and Theses Collection (Open Access)

With the deep integration of artificial intelligence (AI) technology in the healthcare sector, intelligent screening systems have achieved significant breakthroughs in predictive accuracy; however, they commonly face a management challenge in clinical implementation: accurate early warnings but limited patient recall. To address this ineffective technological empowerment issue in practice, this study proposes a theoretical framework featuringbidirectional interactions between "technological empowerment" and"relational empowerment" based on empowerment theory to systematicallyinvestigate the dynamic evolution mechanisms and boundary conditions of patient recall willingness under multi-stage, cross-departmental deployment of medical intelligent screening systems. Using a leading municipal hospital as the primary experimental setting, the study …

An Examination Of Student-Faculty Relationships As A Factor In Retention Of Students In The Department Of Agriculture, Macie C. Johnson

Electronic Theses and Dissertations

The purpose of this study was to discover the best approach in building academic relationships between students and faculty. Based on past research, student GPA, learning style, faculty relatability, and involvement were common factors in retention research. These factors contributed to the creation of statements used to analyze the best course of action in building academic relationships between students and faculty. Students and faculty in the Department of Agriculture at Stephen F. Austin State University were able to rank statements using a Quasi-Q-Sort. Results from the Quasi-Q-Sort were analyzed using cross-tabulation, descriptive statistics, Kendall’s W, and Mann-Whitney tests. Following these …

Abigail Sarai: A Neuroaesthetic Approach To Fashion Brand Development, Abby Martos

Theses

This thesis project presents a comprehensive direct-to-consumer business plan for an independent women’s fashion brand, Abigail Sarai, strategically positioned around the commercial value of aesthetic design. The project is grounded in an interdisciplinary theoretical framework integrating neuroaesthetics and consumer behavior research. Existing literature demonstrates that visual principles such as symmetry, harmony, and proportion activate neural reward systems associated with pleasure, while consumer research identifies happiness and emotional well-being as central drivers of purchasing behavior. Building upon these findings, this project proposes that aesthetic beauty can function as a deliberate and measurable value proposition within fashion entrepreneurship. By aligning brand design …

Unveiled Voices: An Ode To Black Brides A Digital Resource Guide For Black Brides And Inclusive Bridal Design, Jaslyn A. Banks

Theses

This project examines the lack of inclusivity within the bridal industry, with a specific focus on the absence of skin-tone appropriate illusion mesh and diverse representation for Black brides. Through a combination of scholarly research and visual analysis, this study identifies how Eurocentric design standards continue to influence fabric development, marketing practices, and overall bridal aesthetics.

In response to these findings, this project introduces a digital lookbook titled Unveiled Voices: An Ode to Black Brides A Digital Resource Guide for Black Brides and Inclusive Bridal Design, which serves as a curated resource highlighting Black bridal designers who prioritize inclusivity, cultural …

Rainbow Row: Tourism, Color, And The Making Of A Civic Icon, 1930s – 1960s, Samantha E. Threlkeld

All Theses

This thesis investigates the emergence of Rainbow Row in Charleston, South Carolina, as a civic and tourism icon through an integrated analysis of visual culture, preservation governance, and material evidence. While Rainbow Row has become one of the most recognizable images of Charleston’s historic district, the chronology and cultural mechanisms through which its colorful façades were produced, interpreted, and disseminated have remained largely unstudied. This study addresses the primary research question: How Rainbow Row’s painted façades were leveraged in marketing and tourism narratives between the 1930s and the 1960s, and what those representations reveal about the construction of Charleston’s civic …

Algorithmic Resilience Memory: Designing Agentic Ai Systems For Organizational Learning And Climate-Crisis Adaptation, Harsha Sammangi, Aditya Jagatha, Navyasri Maddukuri

Research & Publications

Climate disruption has become a persistent organizational condition rather than an episodic event, yet most information systems designed to support organizational resilience treat each disruption as an isolated incident. Existing digital resilience platforms, disaster recovery systems, and AI-driven decision support tools lack the capacity to accumulate, encode, and reuse organizational knowledge across successive climate-related crises. This paper introduces Algorithmic Resilience Memory (ARM), a novel IS construct defined as an AI-enabled organizational capability through which agentic AI systems sense climate-related disruptions, encode prior organizational responses, preserve decision rationale, generate contextually adaptive recommendations, and reconfigure future actions through structured outcome feedback. Drawing …

Do I Have To Know Someone? The Impact Of Factors Beyond The Playing Field That Affect Mlb Hall Of Fame Voting., Jackson Wollscheid

Economics Undergraduate Honors Theses

With the creation of WAR (Wins above Replacement), it has created an index to measure the player’s value using a variety of statistics relevant to that player’s position. The higher a player’s career WAR then the greater the impact that player had on the game during his career. However, players are not simply inducted into the Hall of Fame on this measure of value but on voting from members of the BBWAA (Baseball Writers’ Association of America). This research investigates external factors outside of standard playing statistics’ influence on Hall of Fame voting, including team affiliation, career length, and other …

Integrating People And Technology: Exploring The Validation Of The King And Hughes Hrd, Technology Ethics, And Leadership Scale, Hannah King

Graduate Theses and Dissertations

People and technologies have coexisted within organizations for centuries. In the wave of the fourth and fifth industrial revolutions, however, organizations must place an emphasis on ethically integrating new technologies, like artificial intelligence, alongside people in order to sustain a competitive advantage in the marketplace. A review of the literature identified a need for more research examining ethics in the use of technology by HRD professionals. The purpose of this descriptive research study was to assess the relationship between HRD activities, ethics, and technology and examine the influence that an organization’s code of ethics has on their integration. This study …

Voices Of A New Era: A Discursive Psychology Study Of Influencer-Follower Discourse On Tiktok, Andrea Guerrero Hernandez

Electronic Theses and Dissertations

The present study researched and investigated the discourse of five mega fashion influencers on TikTok, as well as the discourse of 15 followers engaging with fashion influencer content on the same platform. The theory used to guide this study was discursive psychology theory, which provided the groundwork for understanding how both influencers and followers position their identities, justify their actions and decisions, and construct their reality. The primary aim of this research is to deepen understanding of how influencer discourse shapes follower discourse, identifying recurring patterns, contradictions, and the ways in which tensions are negotiated. The findings reveal a range …

A Systems Engineering-Based Method For Enabling Digital Transformation In A Binational Small Healthcare Enterprise, Manuel Adrian Alvarez Ramirez

Open Access Theses & Dissertations

The year 2020, often described as "the great accelerator" for emerging technologies, marked a period of significant transformation in lifestyles, work patterns, and business strategies. For instance, online meetings have become more convenient than in-person interactions, even with colleagues in neighboring offices. For small businesses, rapid regulatory and technological changes required swift adaptation, including the acquisition of new technologies, tools, and software to ensure survival. This transition also necessitated adopting indirect engagement, revising communication protocols, and digitally transforming information. Small and Medium-sized Enterprises (SMEs) in essential service sectors face also a fundamental paradox: their dependence on the skills, relationships, and …

Three Essays On Consumers' Financial Decision-Making, Zakieh Kaveh

Open Access Theses & Dissertations

This dissertation examines how emerging financial and service technologies shape consumer decision-making and consumption behavior. Across three essays, this research investigates how technological features embedded in payment methods, self-service systems, and artificial intelligence influence consumers' psychological processes and behavioral outcomes in financial and marketplace contexts.

Public Art And The Future Of Remembrance In Contested Spaces, Rebecca Ann Munoz

Open Access Theses & Dissertations

This dissertation examines the memorial landscape of El Paso, Texas as a contested site of public memory, cultural identity, and community representation. Situated at the U.S.-Mexico border, El Paso functions as a palimpsest of layered histories shaped by colonization, militarization, and ongoing negotiations of belonging. Drawing on memory rhetoric and composition studies, and art history, the paper raises critical questions about community engagement, representational equity, and the politics of visibility in public art processes. The paper ultimately calls for a deeper examination of the rhetorical strategies and institutional frameworks that shape memorial meaning-making at the local level, with broader implications …

Three Essays On Workplace Ethics And Ai: Conceptualizing, Scale Development, And Validation Of Self-Value Actualization, And Ai-Enabled High-Performance Work Systems, Mansura Nusrat

Open Access Theses & Dissertations

This dissertation advances understanding of workplace ethics and responsible AI integration across three interconnected essays unified by social cognitive theory. My first essay introduces self-value actualization (SVA), a novel construct defined as the dynamic, integrated psychological process through which individuals continually strive to align and fulfill their core moral values through observable professional behavior. Drawing on social cognitive theory and emotional intelligence theory, I conceptualize SVA as a higher-order self-regulatory orientation comprising three mutually reinforcing processes: value congruence, moral reflection, and adaptive morality. I developed and validated a 9-item SVA scale across four studies using expert panels, exploratory factor analysis, …

One For All, All For Innovation: Transforming The Indonesia’S Public Sector Through Ambidextrous Leadership, Dian Mulia Sari, Elok Savitri Pusparini

International Conference on Business and Management Research (ICBMR)

In an era defined by volatility, uncertainty, complexity, and ambiguity (VUCA), public sector organizations face increasing pressure to innovate. This study examines how ambidextrous leadership influences innovative work behavior (IWB) among civil servants, with psychological ownership (PO) serving as a mediator. Using a quantitative approach, data were collected from 152 structural and functional officials within Indonesia’s State Finance Organization (OKN) and analyzed using PLS-SEM. The results indicate that ambidextrous leadership has a significant direct effect on IWB. More importantly, psychological ownership mediates this relationship through two distinct pathways: promotive PO strengthens IWB by fostering confidence and proactive contribution, while preventive …

Strategies To Maximize User Satisfaction And Experience, Consumers' Perspective On Logistic Company Performance In Surabaya., Hananiel M. Gunawan Mr

International Conference on Business and Management Research (ICBMR)

This study examines the influence of Cost Efficiencies (CE), Regulatory Compliance (RC), Technology Integration (TI), and Network Reach (NR) on Customer Experience (CX) and Customer Satisfaction (CS), and how these factors subsequently affect Company Performance (CP) in the context of express delivery services for export activities. The research employed primary data with 100 valid responses from a total of 168 returned questionnaires, collected through purposive sampling. Eligible respondents were UPS customers who had used export services at least twice within the past three months. Data obtained were analyzed using quantitative methods. The findings reveal a significant positive relationship between Customer …

Unraveling The Evolution Of Customer Perspectives In Ride-Hailing And Ridesharing: A Bibliometric Analysis, Arga Hananto, Rhenald Kasali Ph.D, Sri Rahayu Hijrah Hati Ph.D

International Conference on Business and Management Research (ICBMR)

Ride-sourcing services (i.e., ride-hailing and ridesharing)—represent one of the fastest-growing segments of the sharing economy. Although their success fundamentally depends on customer engagement, scholarly reviews have often focused more on operational and technical developments than on customer behavior, satisfaction, and loyalty. This study examines the evolution of ride-sourcing research during the COVID and post-COVID period (2020–2025) through a bibliometric and content analysis of 297 journal articles retrieved from Scopus. While earlier reviews often emphasized operational and technological aspects, this analysis focuses on customer-centered perspectives such as adoption, satisfaction, loyalty, and attitudes.

The findings show a substantial increase in research output …

Forcing The Issue: Nebraska’S Collective Bargaining Stand-Off, Shannon Cummins

Journal of Collective Bargaining in the Academy

This paper describes the unusual collective bargaining landscape for public academic institutions in the state of Nebraska where state legislation has mandated both pay transparency and limits to the collective bargaining process. Specifically, it explores the unprecedented 2024-2025 bargaining cycle which relied on innovative union tactics of nationwide freedom of information requests (FOIA) to reach contract agreement in the face of twelve years of administration stonewalling tactics. The case study of Nebraska is important as it provides an actual account of negotiations where state limits on collective bargaining have yet to be tested in the courts.

Mapping The Global Classroom: An Innovation Spotlight On The Ngo Education Survey Directory Database, Angie Holzer, Roseanne M. Mirabella

Journal of Nonprofit Innovation

This article highlights the NGO Education Survey Directory Database as a critical tool for strengthening global nonprofit infrastructure by addressing longstanding gaps in data on nonprofit education programs. It maps the global landscape of nonprofit management education with detailed, institution-level insights, enabling researchers, funders, and practitioners to better understand capacity-building efforts worldwide. By improving transparency and access to information, the directory supports more strategic philanthropy, fosters collaboration, and promotes the development of locally grounded leadership within the nonprofit sector.