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Articles 271 - 300 of 72384
Full-Text Articles in Entire DC Network
When Loyalty Intentions Fail: Evidence On The Intention–Behaviour Gap And Customer Retention In Mobile Telecommunications, Danilo Tomšič
When Loyalty Intentions Fail: Evidence On The Intention–Behaviour Gap And Customer Retention In Mobile Telecommunications, Danilo Tomšič
Economic and Business Review
This paper quantifies and explains the consumer intention–behaviour gap in mobile telecommunications and shows how it matters for competitive resource allocation. Using a two-wave longitudinal survey of 4887 consumers, I compare stated switching intentions at time t with self-reported provider choice at t + 1 and identify a 15.4% divergence comprising two forms: nonswitching intenders (consumers who intended to switch but did not) and switching nonintenders (consumers who did not intend to switch but did). Binary logistic models reveal temporal asymmetry in determinants. Among nonswitching intenders, higher baseline loyalty (satisfaction, repeat-choice commitment, and recommendation intention) lowers the likelihood of remaining …
Beyond Adoption: How Technology–Organization–Environment Factors Shape The Use Of Social Media Technologies And Performance In B2b Companies, Peter Grabner, Barbara Čater
Beyond Adoption: How Technology–Organization–Environment Factors Shape The Use Of Social Media Technologies And Performance In B2b Companies, Peter Grabner, Barbara Čater
Economic and Business Review
This study examines how technological, organizational, and environmental factors shape social media technology (SMT) use in business-to-business (B2B) markets and how SMT use relates to customer relationship performance and marketing performance. Building on the technology–organization–environment (TOE) framework, we develop and test a structural model in which perceived simplicity of SMT (technology), SMT strategy (organization), and mimetic competitive pressure (environment) shape SMT use, which in turn affects customer relationship and marketing performance. We collected data with an online survey of 195 marketing and sales professionals from B2B companies in Slovenia. Results indicate that SMT strategy is the strongest predictor of SMT …
The Pickleball Opportunity: A Case Study To Evaluate The Market Demand And Feasibility Of Opening A Private Pickleball Facility, Dene Williamson, Janet Jones
The Pickleball Opportunity: A Case Study To Evaluate The Market Demand And Feasibility Of Opening A Private Pickleball Facility, Dene Williamson, Janet Jones
Global Sport Business Journal
This case study explores the market demand and financial feasibility of opening a privately owned, indoor pickleball facility in Warrensburg, Missouri. The central character, Mr. Dink, returns to his rural hometown with the goal of building a community-centric recreational space centered around America’s fastest-growing sport—pickleball. Students are asked to evaluate the business opportunity through comprehensive market research, financial forecasting, and risk assessment. Drawing from comparative data provided by an established facility in Florida, the case challenges students to adapt proven strategies to a smaller, lower-cost market. The case provides a platform to practice feasibility analysis, pricing strategy, break-even modeling, marketing, …
Analyst Visibility And Earnings Forecast Quality, Qiang Cheng, Tian Deng, Sterling Huang, An-Ping Lin
Analyst Visibility And Earnings Forecast Quality, Qiang Cheng, Tian Deng, Sterling Huang, An-Ping Lin
Research Collection School Of Accountancy
This study examines how a reduction in analysts’ visibility, resulting from brokerages’ switch to anonymous forecasts on Eikon, affects earnings forecast quality. Using a difference-in-differences design, we find that treatment analysts respond by issuing more accurate forecasts in the post-anonymization period. Treatment analysts who improve forecast quality the most can sustain visibility, as reflected in their coverage by the financial media, enhance their likelihood of being voted as star analysts, and induce greater client trading. These results are consistent with analysts’ incentives to offset the reduced visibility so as to advance their careers and increase trading commissions for their brokerages. …
Human Capital Disclosure And Labor Market Outcomes: Evidence From Regulation S-K, Jung Ho Choi, Dan Li, Daniele Macciocchi
Human Capital Disclosure And Labor Market Outcomes: Evidence From Regulation S-K, Jung Ho Choi, Dan Li, Daniele Macciocchi
Research Collection School Of Accountancy
We examine the labor market consequences of the 2020 Regulation S-K requiring human capital disclosure in 10K filings. Using large-sample job-level data and a Generative Large Language Model (GLLM), we observe that public firms subject to the regulation increase their disclosure of diversity, equity, and inclusion (DEI) information in job postings relative to a matched sample of large private firms. The increase in job-posting disclosure is more pronounced among firms facing greater external pressure to increase their workforce diversity. These findings suggest a shift in demand for diverse candidates by public firms following the regulation. Yet, consistent with short-term inelastic …
Exnovation And Digital Open Innovation: A Capability Pathway From Digital Dependency To Digital Sovereignty, Areeba Abid, Balqees Almessabi, Ajmal Waheed, Noor Ul Hadi
Exnovation And Digital Open Innovation: A Capability Pathway From Digital Dependency To Digital Sovereignty, Areeba Abid, Balqees Almessabi, Ajmal Waheed, Noor Ul Hadi
All Works
Digital transformation in emerging economies increasingly unfolds under conditions of dependence on externally controlled platforms, infrastructures, standards, and data ecosystems. Although digital sovereignty has become a prominent policy objective, the institutional processes through which public organizations move from digital dependency toward greater governance autonomy remain insufficiently theorized. To address this gap, this study develops a conceptual framework through a concept-driven hermeneutic narrative review to explain how digital open innovation can support the development of digital sovereignty. The framework conceptualizes digital sovereignty as an institutional governance capability that emerges through a sequential process rather than as a static policy objective. Specifically, …
Neural Symphony Of Flow Experience: Evidence For High-Dimensional Metastable Dynamics, Abdelrahman B.M. Eldaly, Kris Zhangguang Kang, Fiona Fui Hoon Nah, Leanne Lai Hang Chan, Keng Leng Siau, Xiao Fan Liu, Richard Huskey, Langtao Chen, Tejaswini Yelamanchili, René Weber
Neural Symphony Of Flow Experience: Evidence For High-Dimensional Metastable Dynamics, Abdelrahman B.M. Eldaly, Kris Zhangguang Kang, Fiona Fui Hoon Nah, Leanne Lai Hang Chan, Keng Leng Siau, Xiao Fan Liu, Richard Huskey, Langtao Chen, Tejaswini Yelamanchili, René Weber
Business and Information Technology Faculty Research & Creative Works
Flow, an optimal experience characterized by deep immersion and engagement in an activity, has been extensively studied in behavioral research. However, its neural dynamic mechanism remains poorly understood. In a within-subject video gaming experiment, we captured neural activity underlying flow, boredom, and anxiety using a 64-channel electroencephalogram (EEG) system. Compared to boredom and anxiety, flow exhibits the highest global functional connectivity, metastability, and dimensionality of dynamic functional connectivity patterns, suggesting that flow is a highly adaptable process that is supported by high-dimensional neural dynamics. Unlike previous studies that focused on identifying static or localized brain activity, we examine the neural …
Green Information Systems Adoption And Business Outcomes In Ugandan Smes: An Extended Theory Of Planned Behaviour Approach, Sonny Juma Nyeko, Samali Mlay, Cosmas Ogenmungu, Abdallah Ibrahim Nyero
Green Information Systems Adoption And Business Outcomes In Ugandan Smes: An Extended Theory Of Planned Behaviour Approach, Sonny Juma Nyeko, Samali Mlay, Cosmas Ogenmungu, Abdallah Ibrahim Nyero
Business Management Review
The study assesses the relationship between TPB antecedents and GIS business outcomes in SMEs, using an expanded TPB framework. Researchers gathered data from SMEs via a survey and analysed it using PLS-SEM. The framework used in the study explains 58.5% of the differences in GIS business outcomes. The results reveal that subjective norms, attitude, benefits, and obstacles are significant predictors of GIS business outcomes such as ecological IT practices, although perceived behavioural control displays an insignificant negative relationship. The study extended the TPB model by incorporating GIS benefits and GIS obstacles as additional factors influencing GIS adoption, business outcomes, …
From The President - The Transformative Value Of Our Profession, Melanie E. Mayberry, Dds, Ms-Hcm
From The President - The Transformative Value Of Our Profession, Melanie E. Mayberry, Dds, Ms-Hcm
The Journal of the Michigan Dental Association
Melanie E. Mayberry, MDA President, reflects on the transformative value of dentistry on both patients and the personal lives of practitioners. The article emphasizes how the dental profession builds stronger communities through service, empathy, mentorship, and continuous learning. Highlighting student and patient resilience in the face of adversity, Mayberry draws inspiration from events like the Kalamazoo Mission of Mercy, where volunteers provided over one million dollars in free dental care. She encourages dentists of all generations to foster a community of belonging, embrace professional evolution, and appreciate the spiritual and personal rewards of their service.
Mda At Your Service - Protecting Your Practice, Finding Talent And More, Mda Membership Department Staff
Mda At Your Service - Protecting Your Practice, Finding Talent And More, Mda Membership Department Staff
The Journal of the Michigan Dental Association
This Q&A compiled by MDA staff provides critical guidance to support practice owners. It outlines key warning signs of employee embezzlement, such as closely guarding job duties or refusing cross-training, and highlights complimentary risk assessment tools and endorsed investigative services available through Prosperident. Furthermore, the article introduces free recruitment resources on the MDA Job Board for searching job-seeker profiles and posting openings. It also provides practical advice for resolving communication and online portal login issues by verifying registered email addresses with the MDA membership department.
Dentistry And The Law - Understanding ‘Rollover Equity’ When Selling Your Practice, Daniel Schulte Jd
Dentistry And The Law - Understanding ‘Rollover Equity’ When Selling Your Practice, Daniel Schulte Jd
The Journal of the Michigan Dental Association
Daniel J. Schulte, MDA Legal Counsel, addresses the legal and tax implications of 'rollover equity' when dentists sell their practices to private equity-backed buyers. The article outlines typical shareholder and buy-sell agreement restrictions, noting how equity is often subject to vesting and employment covenants. Schulte explains the critical importance of making an Internal Revenue Code Section 83(b) election within 30 days of closing. Failing to file this election results in taxation at high ordinary income rates as the stock vests, whereas a timely election accelerates tax payments but secures lower capital gains tax rates upon eventual sale.
Mda Insurance - Online Open Enrollment Now Available For Mda Health Plan, Craig Start
Mda Insurance - Online Open Enrollment Now Available For Mda Health Plan, Craig Start
The Journal of the Michigan Dental Association
Craig Start, President of MDA Insurance, discusses health insurance planning for dental practices and families, introducing a new secure online open enrollment process through Employee Navigator for the MDA Health Plan. Running through October and November 2026, this online portal coordinates plan sponsors and employees to adjust coverage and add dependents. The article highlights other critical 2027 health coverage enrollment timelines, including individual marketplace plans and Medicare supplement choices, and emphasizes the personalized, cost-free advisory and claims advocacy services provided by MDA Insurance agents to support informed decision-making.
Udm Dean's Report - A Look At The Student Of Today As We Prepare Them For Tomorrow, Mert N. Aksu Dds, Jd, Mhsa, Cert. Dph
Udm Dean's Report - A Look At The Student Of Today As We Prepare Them For Tomorrow, Mert N. Aksu Dds, Jd, Mhsa, Cert. Dph
The Journal of the Michigan Dental Association
UDM Dental School Dean Mert N. Aksu discusses the profiles, expectations, and challenges of modern dental students, highlighting their collaborative nature, tech-savviness, and focus on wellness and work-life balance. The report outlines UDM's clinical curriculum enhancements, including systems-based biomedical integration, and extensive clinical practice labs. Aksu addresses the substantial 58% inflation-adjusted rise in educational debt since 2008 and updates on community service rotations (Corktown Clinic, Titans for Teeth), the implementation of the new Vermont Track for rural care, the adoption of AI radiographic analysis, and comprehensive student mental health support programs.
Um Dean's Report - Meeting The Challenge Of Educating Dentists In A Constantly Evolving Profession, Jacques E. Nör
Um Dean's Report - Meeting The Challenge Of Educating Dentists In A Constantly Evolving Profession, Jacques E. Nör
The Journal of the Michigan Dental Association
University of Michigan School of Dentistry Dean Jacques Nör highlights the school's historical legacy during its 150th anniversary and details recent academic, clinical, and research progress. Key developments include the establishment of the state-of-the-art Digital Dentistry Center for in-house digital workflows, a pediatric certificate program in Social Epidemiology funded by a $2.1 million federal grant, the transition to Epic electronic health records (integrated with MyChart), and the community-based collaborative care rotation program in Marquette. The report also highlights national faculty leadership roles and $24.1 million in research funding.
The Back Page - A New Chapter For The Mda Journal, Timothy Rath
The Back Page - A New Chapter For The Mda Journal, Timothy Rath
The Journal of the Michigan Dental Association
Tim Rath, MDA's Content and Editorial Manager, introduces himself as the managing editor of the MDA Journal. He outlines a new strategic chapter focused on aligning the journal's clinical content with the association's broader advocacy, educational, and membership events. Celebrating the legacy of Dave Foe and welcoming new Editor-in-Chief Dr. Romesh Nalliah, Rath emphasizes that the best story ideas originate from practitioners in the field. He invites Michigan dentists to share personal narratives of unique career paths, fascinating hobbies, unique patient cases, and life outside the clinic to foster professional inspiration.
When Dentists Spoke Up, The Law Changed, Timothy Rath
When Dentists Spoke Up, The Law Changed, Timothy Rath
The Journal of the Michigan Dental Association
This article details how grassroots member advocacy led to the passage of Michigan Senate Bill 105. Championed by the Michigan Dental Association, the law requires insurers to offer at least one fee-free payment method for dental reimbursements, protecting practices from being forced to pay transaction fees of 3% to 5% to access virtual credit card payments. Once a dentist opts out under the new law, insurers must maintain the alternative payment method. This legislative victory highlights the power of organized dentistry in relieving the administrative and financial burdens faced by individual practitioners amid rising operational overhead costs.
Reappraisal Of Adverse Weather As A Catalyst For Special Tourism Experiences, Valério Souza-Neto, Brent Moyle, Yawei Jiang, Gui Lohmann
Reappraisal Of Adverse Weather As A Catalyst For Special Tourism Experiences, Valério Souza-Neto, Brent Moyle, Yawei Jiang, Gui Lohmann
Research outputs 2022 to 2026
On any given day millions of travellers find themselves contending with weather that deviates dramatically from prior expectations. Traditionally regarded as an unwelcome disruption, adverse weather has rarely been examined for its potential to enrich, rather than diminish, the value of tourist experiences. Consequently, this research critically explores how tourists positively reappraise adverse weather disruptions in tourism experiences. Based on eight focus groups (n = 42), transcript data were analysed using reflexive thematic analysis within a social-constructivist paradigm, combining iterative coding with abductive reasoning. Findings demonstrate that adverse weather can function as a situational catalyst that enables tourists to reinterpret …
Adjusting To Extreme Demand Volatility: A Comparative Analysis Of Air Navigation Service Provider Financial Resilience In The Southern Asia-Pacific, Margaret Arblaster, Gui Lohmann
Adjusting To Extreme Demand Volatility: A Comparative Analysis Of Air Navigation Service Provider Financial Resilience In The Southern Asia-Pacific, Margaret Arblaster, Gui Lohmann
Research outputs 2022 to 2026
Air navigation service providers fund their operations almost entirely through activity-based user charges, creating a structural dependency between revenue and air traffic volume. When traffic collapses, revenue falls immediately, but the cost base, dominated by specialised labour under fixed-term employment contracts and long-lived capital infrastructure, adjusts slowly, if at all. This paper examines how five corporatised, wholly government-owned air navigation service providers in the southern Asia-Pacific (i.e., Airservices Australia, Airways New Zealand, AirNav Indonesia, NiuSky Pacific in Papua New Guinea, and Fiji Airports) responded to the extreme demand shock of the COVID-19 pandemic and assesses the role of government grants …
Smart Service Experience And Consumer Loyalty In Saudi Arabian Smart Hotels: The Mediating Roles Of Tourist Happiness And Value Co-Creation, Fahad M. Alhuqbani
Smart Service Experience And Consumer Loyalty In Saudi Arabian Smart Hotels: The Mediating Roles Of Tourist Happiness And Value Co-Creation, Fahad M. Alhuqbani
Journal of Global Business Insights
Drawing on Cognitive-Affective System Theory (CAST), this study investigates the mediating roles of tourist happiness and willingness to co-create value in the relationship between Smart Service Experience (SSE) and loyalty among consumers of smart hotels in Saudi Arabia. Data were collected from 367 guests who had stayed in a smart hotel in Saudi Arabia within the past year and analyzed using Partial Least Squares Structural Equation Modeling. The findings reveal that SSE positively influences both tourist happiness and co-creation willingness, which in turn drive guest loyalty. Notably, the affective pathway through tourist happiness exerts a stronger effect on loyalty than …
Market Orientation And Strategic Performance In Global Firms: A Sequential Mediation Model Of Innovation And Supply Chain Resilience, Meisam Karami
Market Orientation And Strategic Performance In Global Firms: A Sequential Mediation Model Of Innovation And Supply Chain Resilience, Meisam Karami
Journal of Global Business Insights
This study examines how market orientation is associated with strategic performance in globally operating firms through the sequential mediating roles of innovation and supply chain resilience. Drawing on the Resource-Based View and Dynamic Capabilities Theory, the research proposes a capability-sequencing framework in which market orientation reflects a sensing capability, innovation represents a seizing capability, and supply chain resilience embodies a reconfiguring capability that stabilizes value creation under environmental disruption. Using cross-sectional survey data from 356 manufacturing and service firms engaged in international activities, partial least squares structural equation modeling was employed to test the hypothesized relationships. The results indicate that …
Motivation, Empowerment, And Entrepreneurial Intentions: A Pls-Sem Analysis Of Female Students In Algeria, Lotfi Mekhzoumi, Salima Ben Omar, Abderrazak Laouid, Sabrina Chikh-Amnache
Motivation, Empowerment, And Entrepreneurial Intentions: A Pls-Sem Analysis Of Female Students In Algeria, Lotfi Mekhzoumi, Salima Ben Omar, Abderrazak Laouid, Sabrina Chikh-Amnache
Journal of Global Business Insights
This paper investigates the multidimensional nature of women’s empowerment and its impact on entrepreneurial intentions among female students at the University of El Oued, Algeria. It aims to clarify how motivational factors and perceived barriers interact with psychological, social, political, and economic empowerment to shape entrepreneurial aspirations in a developing economy context. A stratified sample of 353 female university students was used for quantitative research. A validated online questionnaire assessed entrepreneurial intention, motivation, empowerment, and barriers. Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to test direct, indirect, and mediating effects between constructs, along with rigorous reliability and validity …
Technological Appropriation As A Strategic Policy In Smes: Building Anticipatory Capabilities For Digital Transformation, Hernán Cornejo
Technological Appropriation As A Strategic Policy In Smes: Building Anticipatory Capabilities For Digital Transformation, Hernán Cornejo
Journal of Global Business Insights
Abstract: Technological appropriation has become a critical strategic issue for small and medium-sized enterprises (SMEs) undergoing digital transformation. While many SMEs adopt digital tools to address immediate operational needs, fewer succeed in embedding them into organizational routines, strategic decision-making, and long-term adaptation. This study examines technological appropriation as a key mechanism through which SMEs convert digital adoption into strategic organizational capability. Drawing on the literature on technological appropriation, dynamic capabilities, and strategic foresight, the paper proposes and empirically tests an integrated model. A mixed-methods design was employed, combining a survey of 198 SMEs from Argentina, Chile, and Colombia with 15 …
A Game-Theoretic Approach To Customer Rating Of Hotels On Ota Platforms, George Lymperis, Lambros B. Drossos
A Game-Theoretic Approach To Customer Rating Of Hotels On Ota Platforms, George Lymperis, Lambros B. Drossos
Journal of Global Business Insights
This study develops a game-theoretic model of moral hazard in hotel–guest interactions on Online Travel Agency (OTA) platforms, addressing a question the reputation literature has largely overlooked: can customer reviews discipline hotel behavior even in genuinely one-shot transactions, where a guest and hotel never interact again? Standard repeated-game accounts of reputation rely on a shadow of the future that is absent in tourist-dependent markets dominated by one-time visitors. Drawing on principal–agent theory and community-enforcement models of reputation, we model the hotel–guest interaction as a static moral hazard game in which a neutral OTA verifies and enforces review-based penalties. Hotels choose …
The Competence Architecture Of Nonprofit Organizations: A Conceptual Model Linking Leadership, Governance, And Human-Capital Systems To Institutional Credibility, Franklin Livingston
The Competence Architecture Of Nonprofit Organizations: A Conceptual Model Linking Leadership, Governance, And Human-Capital Systems To Institutional Credibility, Franklin Livingston
Journal of Global Business Insights
Nonprofit organizations are judged through the competence of visible leaders, yet organizational competence is not reducible to the capabilities of any single executive. Reviews of nonprofit capacity report inconsistent associations between organizational capacity and performance. This conceptual article proposes a theoretical explanation for that inconsistency, one that remains compatible with methodological explanations. It develops a model of nonprofit competence architecture in which competence is an output that organizational systems continuously produce, correct, retain, and make visible, not a stock organizations possess. A theory-synthesis design specifies four mechanisms: Leadership-formation systems generate managerial capability; governance systems detect and partially compensate for capability …
Staff Matters - How Can We Strengthen Our Hiring Process?, Jodi Schafer Sphr, Shrm-Scp
Staff Matters - How Can We Strengthen Our Hiring Process?, Jodi Schafer Sphr, Shrm-Scp
The Journal of the Michigan Dental Association
Jodi Schafer, SPHR, SHRM-SCP, provides practical strategies to help dental practice owners navigate the highly competitive labor market and strengthen their hiring process. The article advises practices to update outdated job descriptions, evaluate competitive salary data for geographical areas, and look beyond traditional job boards to employee referrals and patient networks. It stresses the significance of positive candidate experiences during recruitment, formalizing written job offers with clear compensation and benefit terms, and establishing structured onboarding programs to significantly enhance staff retention, job performance, and long-term practice success.
J Mich Dent Assoc Sept. 2026
The Journal of the Michigan Dental Association
Each month, the Journal of the Michigan Dental Association delivers news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200-plus members. It remains the main publication reaching Michigan dentists and is available worldwide through ADA Commons.
The September 2026 (Volume 108, No. 9) issue of the Journal is published in print format to provide updates and insights for Michigan's oral health community and MDA members. Print editions occur every other month beginning with January.
This full compilation of the September 2026 Journal of the Michigan Dental Association features the deans' reports from the …
Patient-Centered Imaging In Dentistry, Erika Benavides Dds, Phd, Fabiana Naomi Soki, James R. Geist Dds, Ms, Angela M. Hoikka, Dds, Ms
Patient-Centered Imaging In Dentistry, Erika Benavides Dds, Phd, Fabiana Naomi Soki, James R. Geist Dds, Ms, Angela M. Hoikka, Dds, Ms
The Journal of the Michigan Dental Association
This clinical feature discusses joint guidelines by the ADA and AAOMR for patient-centered dental radiography and cone-beam computed tomography (CBCT), emphasizing individual risk-based needs rather than routine schedules. It covers the principles of radiation safety: justification, optimization (ALARA/ALADA), and dose limitation. The article maps out specific imaging modalities recommended for caries, periodontal disease, endodontics, orthodontics, implants, and TMJ disorders. Additionally, it summarizes Michigan's administrative rules for X-ray installation shielding, equipment alignment, stable mechanical support, operator positioning, and the mandatory radiography training program requirements for dental assistants.
Heroclix®: A Multiplayer Chess Game For Teaching The Fundamentals Of Human Capital Management, Chin Heng Low, Jiunwen Wang, Paul Lim, Bernie Koh
Heroclix®: A Multiplayer Chess Game For Teaching The Fundamentals Of Human Capital Management, Chin Heng Low, Jiunwen Wang, Paul Lim, Bernie Koh
Research Collection Lee Kong Chian School Of Business
This article describes the adaptation and use of the HeroClix® board game to teach critical real-world principles for effective human capital management within teams. In a HeroClix® game, players pit their team of miniature figurines against other players’ miniatures in combat. This is akin to organizations striving in the business environment today, with well-structured human capital within their teams as a key competitive advantage. In this article, we suggest how the game can be applied in the classroom for undergraduate students to experience, reflect on, and learn more about the prerequisite considerations in proficient people management, the dynamic nature of …
The Application Of Machine Learning And Deep Learning On Demand Forecasting Across Time-Critical Industries: A Systematic Review, Asmaa Seyam, Sujith Samuel Mathew, May El Barachi, Cheng Zhang, Jun Shen
The Application Of Machine Learning And Deep Learning On Demand Forecasting Across Time-Critical Industries: A Systematic Review, Asmaa Seyam, Sujith Samuel Mathew, May El Barachi, Cheng Zhang, Jun Shen
All Works
The applications of machine learning and deep learning in demand forecasting have attracted increasing attention, as they offer remarkable predictive capabilities that help automate forecasting processes and achieve higher accuracy. While numerous review studies have examined solutions within specific industries, there is a lack of comprehensive literature review investigating these solutions across different sectors. Therefore, this study overviews machine learning and deep learning applications in demand forecasting across time-critical industries, including power, tourism, water, transportation, and food. A two-tier classification framework is proposed to categorize demand forecasting studies by both application industry and methodological architecture. In addition, the most popular …
Uncovering Customer Sentiment And Brand Perception By Leveraging Large Language Models: A Case Study In The Automotive Industry, Sujith Samuel Mathew, Kadhim Hayawi, Faseela Abdullakutty, Neethu Venugopal, May El Barachi
Uncovering Customer Sentiment And Brand Perception By Leveraging Large Language Models: A Case Study In The Automotive Industry, Sujith Samuel Mathew, Kadhim Hayawi, Faseela Abdullakutty, Neethu Venugopal, May El Barachi
All Works
Analyzing customer perceptions has become increasingly important in the automotive industry as it provides actionable insights into consumer satisfaction, preferences, and areas requiring improvement. This study proposes a novel perception analysis framework for automotive reviews using advanced Large Language Models (LLMs), including BERT, FLAN-XXL, and Mistral 7B, leveraging zero-shot learning to categorize reviews without task-specific training data. The framework follows a two-stage evaluation process, beginning with zero-shot perception classification and followed by a detailed topic-wise perception analysis. Model performance was evaluated using accuracy, precision, recall, and F1-score across reviews from five major automotive brands—Toyota, Kia, Honda, Nissan, and Hyundai. While …