Digital Commons Network^™

Consumer Insights About Wood Pellets And The Heating Industry, Marlana Krug, Camille Gagnon, Harrison Synder, Ashton Rounsley

AMTP Proceedings 2026

This study investigates consumer purchasing behaviors and decisions within the wood pellet and heating industry with a focus on Central Pennsylvania. Research examined the decisions behind heating sources, pellet retailers, and pellet vendors. These findings are focused on understanding the purchasing habits of consumers, preferred retailers, and other considerations that influence pellet choice. Gaining an understanding of these purchasing choices and heating options is essential for improving marketing strategies. The Customer Engagement Theory served as the theoretical framework for this research, while the survey used quantitative questions to conduct and gather data on household decision-making.  Overall, the findings highlight the …

Deploying Root-Cause Analysis (Rca) Agents: An Implementation Blueprint For Ai-Augmented Marketing Analytics, Seojoon Oh

AMTP Proceedings 2026

Artificial intelligence is widely adopted in marketing, yet many organizations struggle to translate analytical outputs into timely action. This paper presents a practitioner-oriented blueprint for deploying root-cause analysis (RCA) agents within AI-augmented marketing analytics systems. We propose a three-layer reference architecture—semantic data layer, autonomous RCA agent, and action layer—that enables continuous anomaly detection, causal diagnosis, explanation generation, and recommendation delivery. Through simulated e-commerce use cases, we demonstrate how RCA agents identify performance disruptions such as email engagement declines and checkout failures, and translate diagnostic findings into actionable guidance. Beyond system design, we outline organizational workflows, trust-building validation loops, scalability pathways …

Extending The Job Demands-Resource Model In Classified Work Environments: A Longitudinal Analysis Of Job Demands, Resources, Job Satisfaction, And Retention Among Engineers, Gregory Gooden

Engineering Management & Systems Engineering Theses & Dissertations

The Job Demands–Resources (JD-R) model is a widely used framework for understanding how work conditions influence employee attitudes and retention-related outcomes. However, empirical evidence testing JD-R dynamics in classified technical work environments remains limited, particularly using longitudinal designs that account for structural constraints, nonrandom participation, and outcome-specific measurement challenges. Classified work is characterized by persistent demands, restricted flexibility, and security-driven limitations on available resources, raising questions about whether and how JD-R processes generalize to this context.

This study examines whether job demands and job resources predict subsequent job satisfaction and retention intent in a classified technical workforce using multi-wave longitudinal …

Framing Emirati Womanhood: Heritage, Modernity, And Soft Power In Tourism Discourse, Valerie Priscilla Goby

All Works

This paper examines how Emirati womanhood is framed within the tourism discourse of the United Arab Emirates, analysing how gendered representation operates as both a cultural and political instrument in nation branding. Drawing on framing theory and informed by feminist perspectives on tourism and media representation, this study explores the visual and textual portrayal of women on official online platforms, including Visit Dubai, Visit Abu Dhabi, Emirates Airlines, and the UAE Ministry of Culture and Youth. These materials constitute a state-sanctioned narrative of national identity that integrates cultural heritage with modernity. Through qualitative framing analysis, four recurrent interpretive frames were …

Exploring The Relationship Between Esg Activities And Firm Performance: The Carrot And Stick Approach, Jeongbin Whang, Jong-Ho Lee, Jaeho Lee

Asia Marketing Journal

This study uses stakeholder theory to investigate the impact of firms' ESG activities on performance, paying particular attention to the moderating roles of executive ESG compensation (the ``carrot'') and external ESG audits (the ``stick''). Utilizing Thomson Reuters ESG data from 1,523 US firms over six years (2017–2022) and applying fixed-effects models, the analysis reveals that environmental and social activities are positively associated with firm performance. In contrast, governance activities are negatively related to financial performance but positively related to non-financial outcomes. Furthermore, executive ESG compensation and external audits positively moderate the relationship between ESG activities and firm performance. Executive compensation …

Internal Public Relations Influence On Organizational Citizenship Behaviors: Integrating Social Identity Perspectives In Organizational Contexts, Daewook Kim

Asia Marketing Journal

This study examined how internal public relations encourages employees to participate in organizational citizenship behaviors. Using a national survey of employees (N = 339), we tested a conceptual model that proposed linkages among dialogic internal communication, organizational social capital, communal relationships, and organizational citizenship behaviors. The results suggest dialogic internal communication can enhance organizational social capital and encourage internal publics to participate in organizational citizenship behaviors. Additionally, organizational social capital mediated the effects of dialogic internal communication on communal relationships and organizational citizenship behaviors. The findings highlight a critical connection between public relations and social identity perspectives within organizational …

Temporal Dynamics Of Online Shopping: A Multidimensional Clustering Approach For Optimizing Time-Specific Advertising Strategies, Hye Ra Oh, Yunjae Cheong

Asia Marketing Journal

This study clusters consumers according to their hourly online shopping consumption patterns and develops optimized advertising strategies that can be practically applied by companies. Specifically, we considered multidimensional variables related to consumers, including demographic characteristics, shopping frequency, information search and content consumption characteristics, and lifestyle traits. We explored consumer types by comparing various clustering algorithms and applying the optimal clustering method for each time period. The analysis results show significant differences in payment amounts according to payment time periods. Regarding consumer types, consumption tendencies are distinctly differentiated by payment time periods, with each cluster showing different characteristics. This study is …

The Impact Of Green Lean Manufacturing On Sustainability Dimensions: An Analytical Study Of Opinions A Sample Of Employees At The National Home Furniture Manufacturing Company, Rana Salim Mataab

Muthanna Journal of Administrative and Economics Sciences

This study aims to determine the extent of the association and impact of green lean manufacturing practices on the dimensions of sustainability (economic, social, and environmental) from the point of view of individuals working in national companies for the manufacture of home furniture. To achieve this goal, a questionnaire was designed according to a five-point Likert scale. In July 2024, using the cross-sectional studies approach, (213) responses that could be analyzed statistically were collected from the study sample. These data were analyzed using two software packages: (AMOSv24) and (SPSSv26). The results indicate that green lean manufacturing practices are associated with …

Application Of A Fuzzy Multi-Objective Defuzzification Method To Solve A Multi-Modal Transportation Problem, Qusay H Khalaf, Khalid Zeghaiton Chaloob

Muthanna Journal of Administrative and Economics Sciences

Multi-modal transportation systems are the logistics networks for global economy. Transportation systems are fraught with uncertainties that hinder the traditional deterministic models reaching the optimal performance. The main obstacle for traditional deterministic models is the uncertainties (e.g., fuel prices volatility, inaccurate transit-times prediction, and evolving environmental regulations). This paper proposes a novel method of fuzzy multi-objective defuzzification. It integrates a modified center of gravity (COG) technique with multi-objective linear programming (MOLP) to address the uncertainty challenges. Triangular fuzzy numbers and partitioning to sud-intervals generated crisp solutions to balance conflicting objectives: cost, time, and environmental sustainability. A four transportation-mode used as …

Using The Four-Quadrant Model Of Think/Feel/Fast/ Slow To Understand The Decision-Making Of Self-Managed Superannuation Fund Trustees, Roger Colbeck, Steven D’Alessandro, John Minas

Research outputs 2022 to 2026

This research focuses on decision-making by trustees of self-managed superannuation funds (SMSFs) in Australia. Behavioral attributes are examined using the four-quadrant model (FQM) developed by Lovric et al. (2010), comprising the cognitive, affective, controlled, and automatic quadrants. The FQM integrates two closely related dual-process theories (DPT). Both the DPT framework and the FQM draw on foundational principles from the cognitive and behavioral sciences. The result of the mixed methods study uses the FQM to explain investment decision-making. The dataset was examined using cluster analysis to identify underlying group structures, followed by regression modelling to assess the relationships between key variables. …

The Role Of Organizational Resilience In Reducing Organizational Collapse: An Analytical Study Of The Opinions Of A Sample Of Workers In The Tal Afar Education Department, Shuab Ahmed Aziz Al-Mawla

Muthanna Journal of Administrative and Economics Sciences

Purpose: This research aims to study the relationship between organizational resilience (capital resilience, strategic resilience, cultural resilience, learning resilience, and relationship resilience) and organizational breakdown (internal factors, external factors, structural factors, human factors, and financial factors) in the Tal Afar Education Department, Nineveh Governorate. Design/Methodology: Based on stratified random sampling, 400 questionnaires were distributed from a population of 650 to employees of the Tal Afar Education Department. The sample was drawn using Sakran’s (2010) formula. A similar questionnaire was also distributed to principals and assistant principals working in affiliated schools. Of these, 191 questionnaires were deemed valid. The …

Blockchain Technology As A Tool To Enhance Information Security Elements In The Government Organizations Sector: An Exploratory Study In The Nineveh Governorate Traffic Directorate, Saif Khalid Zakaria

Muthanna Journal of Administrative and Economics Sciences

Purpose: The objective of this study is oriented to investigate what are the determinant features of Blockchain Technology (BCT) that contribute in boosting ISE factors in governmental institutions. The research work is grounded on referring to the most popular features of Blockchain (BC) in enhancing the core and supportive (ISE). Research Design/ Methods and approach: The data for this research was based on a crosssectional and correlational survey (95 responses were finally analyzed). The collected data were first analyzed using SPSS v.26 and then through variance based structural equation modeling (SEM; Smart PLS v.4) for assessing validity and …

Green Value Chain Analysis And Its Role In Improving Resource Allocation Decisions: A Case Study In Diwaniya Dairy Factory, Ail Abdul-Hussein Hani Al-Zameli, Nabaa Duaa Fakher

Muthanna Journal of Administrative and Economics Sciences

The purpose of this study is to justify the role of The green value chain as a modern technique of management accounting in facilitating investment decisions and optimizing the effectiveness in resources utilization at industrial units. The premise underlying the study is that green value serves as a frame of reference for analysing activities, which in turn allows to separate value-adding from non-value adding ones, leading to cost reduction and environmental soundness. Management is also not about finding faults for waste and allocating funds, it's all about tapping new ways of creating value by eliminating non-value adding activities. The deductive …

Enhancing Introductory Cybersecurity Learning: A Design-Based Research Case Study, Manny Niri Dr.

Journal of Cybersecurity Education, Research and Practice

This study employs a design-based research (DBR) framework to examine the impact of a comprehensive curriculum redesign in an introductory Foundations of Security module for undergraduate students in computing and cybersecurity at a UK public university between 2019 and 2025. The redesign aimed to enhance student learning, engagement, and critical thinking through the embodiment of evidence-based pedagogical strategies, including flipped classroom delivery, blended learning, gamified practical exercises, repeated low-stakes mock assessments, and structured problem-solving activities. Student feedback, assessment outcomes, attendance records, and faculty reflections were analysed to evaluate the effectiveness of the redesign. The results indicate substantial improvements in student …

Reconstruction Of Information System Acceptance Model In The Era Of Integrated Artificial Intelligence: A Systematic Literature Review, Ilham, Merlin Apriliyanti

Library Philosophy and Practice (e-journal)

This study aims to explain the rapid development of Artificial Intelligence (AI) which has driven significant transformations in the development and use of information systems. However, most classical information system acceptance models, such as the Technology Acceptance Model (TAM) and  (UTAUT), have not been able to fully explain the unique characteristics of AI-based systems that are autonomous, adaptive, and complex. This study aims to reconstruct the information system acceptance model in the era of integrated AI through a Systematic Literature Review (SLR) approach. This study was conducted using the PRISMA protocol on 130 leading scientific articles indexed by Scopus and …

2026-03-27 Agenda Booklet, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents meeting of March 27, 2026, held in Prestonsburg, which includes the meeting minutes of the meeting held on February 13, 2026.

2026-03-26 Message From The President, Morehead State University. Office Of The President.

Staff Congress Records

Message sent on March 26, 2026 by the President to the campus community regarding upcoming dates of importance, congratulatory recognitions, State budget and campus personnel updates.

2026-03-26 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from March 26, 2026.

2026-03-26 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter from March 26, 2026.

Ai-Scm Cmm: A Capability Maturity Model For Artificial Intelligence Integration In Supply Chain Management, Lordt Becklines, Omar F. El-Gayar, Patti Brooks, Insu Park

Annual Research Symposium

Artificial intelligence is increasingly deployed in supply chain management, yet many organizations struggle to align adoption efforts with process readiness, data quality, governance, and workforce capabilities, and they still lack validated supply chain specific roadmap for assessing readiness, sequencing investments, and reducing implementation risk. This study develops and evaluates a Capability Maturity Model for Artificial Intelligence Integration in Supply Chain Management to address that gap. Using a design science research approach, the study synthesizes prior literature and practitioner knowledge to define maturity dimensions, capability indicators, and staged progression levels for AI integration in supply chain contexts. The artifact and assessment …

Aiw26s: Prompt Engineering, Ila Lama

Paul English Applied Artificial Intelligence (AI) Institute Publications

This workshop introduced participants to prompt engineering and how to effectively communicate with AI systems. Led by Ila Lama, the session covered key strategies such as defining goals, providing examples, setting constraints, and refining prompts to improve AI-generated outputs.

Participants explored applications of AI across domains, including education, business, and social media, while also discussing responsible AI use. The workshop emphasized that strong prompt design leads to more accurate, structured, and useful results, and that AI should be used to enhance human creativity and decision-making.

Spatial Narrative Beyond The Proscenium: Set Design As A Tool For Wellness, Christina Griffey

LSU Master's Theses

Inspired by a health crisis that led to spending time in medical settings, this thesis examines how our surroundings impact our well-being. By developing a framework that explores the topics of storytelling, space, place, theatre, and expanded scenography, I propose that set design can be used as a tool for wellness. I explore several disciplines through the lens of set design and highlight the disciplines, professionals, and designers that are contributing to the creation of therapeutic environments using scenographic practices.

The Use Of Artificial Intelligence For Innovation In The Public Procurement System, Karem Sayed Aboelazm, Khalid Mohamed Dganni, Fady Tawakol, Raghda Raafat

All Works

Public procurement represents a substantial share of national economies and is increasingly shaped by the deployment of artificial intelligence (AI). The research problem addressed in this study concerns how AI can be integrated into public procurement systems without undermining core principles of transparency, accountability, and legality. The purpose of the paper is to examine the transformative potential of AI in public procurement while identifying the legal, institutional, and ethical challenges it generates. Methodologically, the study adopts a comparative analytical approach based on procurement laws, government reports, and peer-reviewed scholarship, focusing on the United Arab Emirates (UAE), Estonia, and South Korea. …

The Writing On The Wall: The Rise Of Applied Ai And The Life-Or-Death Choice Every Ceo Must Make Now, Gary Sheng, Ron Roberts

Digital Laboratory: Publisher of Internet Journal

Applied AI is putting AI to its highest and best use: running your organization as autonomously as possible so you can deliver value for humanity while maximizing the scale of the value. The economy is splitting. Organizations that adopt applied AI are expanding their capacity, accelerating their impact, and pulling ahead. Those that don't are quietly becoming irrelevant, not because they're doing bad work, but because the gap between what they can do and what the moment requires is widening every day. This is not a technology question. It is a leadership question. This paper is written for organizational leaders, …

Enhancing Cyber Hygiene Among Communities Through Experiential Cyber-Security Awareness Programs, Dr Atul Bamrara, Partha Roy, Vishwanath Gargote, Khandu Thungon

Journal of Cybersecurity Education, Research and Practice

Human error remains the most frequently exploited vulnerability in the cyber-security ecosystem. Despite substantial investments in technical safeguards, cybercriminals increasingly rely on social engineering, misinformation, and emotionally manipulative tactics to compromise users. This study examines behavioral changes among participants who underwent structured cyber-security workshops addressing both conventional cyber hygiene practices and emerging digital threats. The training modules covered digital arrest scams, identity theft, sextortion, fake technical support fraud, fake social media profiles, online gaming related risks, and deep fake manipulation. The workshops were designed using interactive simulations, real world case studies, and hands on problem based exercises, with the explicit …

Can A Slot Machine’S Allocation Of Pay Table Variance Affect A Gambler’S Time On Device?, Anthony F. Lucas, A.K. Singh

UNLV Gaming Research & Review Journal

Modified pay tables from a licensed reel slot machine were altered to examine whether two games with equal variance and par could produce meaningful differences in the duration of play, at the level of the individual gambler. To the best of our knowledge, this was the first study to examine this possibility. Industry executives consider time on device (TOD) to be a critical measure of gaming value, especially for losing players. Additionally, TOD experiences are theorized to produce knock-on effects related to loyalty behaviors. The results of 18 simulations featuring six different player engagement protocols supported the ability of differences …

Optimizing Warranty Policies For Remanufactured Products: When Should They Be Longer, Shorter, Or Identical To New Product Warranties?, Kunpeng Li, Jun-Yeon Lee

Faculty Publications

Manufacturers adopt different warranty strategies for remanufactured products, offering shorter, identical, or longer warranty periods compared to new products. However, prior research has only focused on manufacturers offering either shorter or identical warranties. In addition, the existing literature has not captured the diminishing returns of warranties, i.e., as the warranty coverage increases, its incremental benefits begin to decrease but the costs continue to increase. To address these gaps, we develop an optimization model that jointly considers pricing and warranty decisions while accounting for warranty’s diminishing effect on consumer’s willingness to pay for remanufactured products. We show that all three observed …

Pull Factors Of College Selection: The Role Of Club Sports In Student Enrollment Decisions, Brett A. Anderson, Sean Seiler, Thomas Baker

Journal of Issues in Intercollegiate Athletics

The relationship between club sports in intercollegiate athletics and their influence on student recruitment and retention remains underexplored within the broader participatory sport ecosystem. Guided by push–pull models of college selection, this study examines whether the availability of club sports functions as a meaningful pull factor in students’ decisions to enroll in and remain at an institution. Survey data were collected from 151 current undergraduate and graduate club sport athletes across the United States. Exploratory factor analysis identified a distinct Club Sports factor, demonstrating strong construct validity and internal consistency. Multiple regression analyses revealed that club sport availability was a …

Boarding By Biometrics: How Smart Technology Is Reshaping Passenger Experience, Xiaoting Chi, Frank Badu-Baiden, Seongseop (Sam) Kim, Junwei Cao, Elena-Nicoleta Untaru, Heekyoung Jung, Heesup Han

Rosen Research Review

The research by Chi, Badu-Baiden, Kim, Cao, Untaru, Jung, and Han explores how biometric boarding transforms airline travel. Using technology acceptance, agenda setting, and behavioral reasoning theories, the study reveals how ease of use, usefulness, media exposure, and attitudes shape adoption. Findings stress convenience, engagement, and targeted communication, with age and gender influencing responses. For airport managers and designers, the research offers practical strategies for secure, efficient, and passenger-centered boarding systems.

The Pleasure Principle: Why Enjoyment May Be The Missing Link In Ai Adoption, Arthur Huang, Ahmet Bulent Ozturk, Tingting Zhang, Efren De La Mora Velasco, Adam Haney

Rosen Research Review

The research by Huang, Ozturk, Zhang, de la Mora Velasco, and Haney reveals a compelling insight: enjoyment—not just efficiency—is a key driver of whether guests will continue using AI in hospitality and tourism. By expanding the expectation-confirmation model, the study shows that perceived enjoyment, alongside performance and satisfaction, plays a pivotal role in shaping future use intentions. This shift toward hedonic value reframes how hoteliers and tourism professionals should design and promote AI services. The findings suggest that delight, fun, and emotional resonance are just as important as functionality when it comes to long-term engagement with AI-powered experiences.