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A Fine Arts Program For No. 1 Chase Manhattan Plaza, Paul Richert-Garcia May 2026

A Fine Arts Program For No. 1 Chase Manhattan Plaza, Paul Richert-Garcia

Theses and Dissertations

This thesis reads Chase Manhattan's 1959 art program as a reconstitution of ornament. The spatial and affective work historically performed by murals, carved stone, and mosaic was now performed by collecting—contemporary art, ethnographic holdings, folk art—deployed by committee across a corporate modernist master plan stripped of the handcraft tradition.


A Behavior Analytic Blueprint For Rapport-Building: Investigating The Key Elements For Success, Nelmar Jacinto Cruz May 2026

A Behavior Analytic Blueprint For Rapport-Building: Investigating The Key Elements For Success, Nelmar Jacinto Cruz

Theses and Dissertations

Rapport can be defined as a positive relationship between people built through specific actions. Building rapport can benefit organizations by improving performance and increasing work satisfaction. Despite these benefits, research on rapport remains scarce. Curry et al. (2019) completed the most recent rapport study and found that rapport-building led to increased productivity and discretionary effort. The present study replicated and extended Curry et al. (2019) and addressed three limitations of their research: the lack of a control group, the large disparity in time spent with the experimenter, and the rigidity of their rapport conversation script. The study was completed in …


Program Factors Influencing Investment In Nhri Leadership Mentoring Relationships, Elizabeth A. Kenes May 2026

Program Factors Influencing Investment In Nhri Leadership Mentoring Relationships, Elizabeth A. Kenes

Department of Agricultural Leadership, Education, and Communication: Dissertations, Theses, and Student Research

The purpose of this study was to examine how specific programmatic factors influence levels of investment within mentoring relationships in a collegiate leadership mentoring program. Previous research has demonstrated the benefits of mentoring; however, much of this work has relied on self-reported data and has not directly linked program factors to clearly defined mentoring outcomes. This study addresses this gap by examining how relationship duration, meeting consistency, and training and learning predict mentoring investment using observational program data.

Using the Investment Triangle framework and an integrative theoretical framework as guiding foundations, this study examined mentoring investment within NHRI Leadership Mentoring …


Voices Of A New Era: A Discursive Psychology Study Of Influencer-Follower Discourse On Tiktok, Andrea Guerrero Hernandez May 2026

Voices Of A New Era: A Discursive Psychology Study Of Influencer-Follower Discourse On Tiktok, Andrea Guerrero Hernandez

Electronic Theses and Dissertations

The present study researched and investigated the discourse of five mega fashion influencers on TikTok, as well as the discourse of 15 followers engaging with fashion influencer content on the same platform. The theory used to guide this study was discursive psychology theory, which provided the groundwork for understanding how both influencers and followers position their identities, justify their actions and decisions, and construct their reality. The primary aim of this research is to deepen understanding of how influencer discourse shapes follower discourse, identifying recurring patterns, contradictions, and the ways in which tensions are negotiated. The findings reveal a range …


"Forward Together, Not One Step Back": Southern Women, Joy, And The Revitalization Of A Movement, Katelyn Holly Johnson May 2026

"Forward Together, Not One Step Back": Southern Women, Joy, And The Revitalization Of A Movement, Katelyn Holly Johnson

Graduate Theses and Dissertations

This study seeks to illuminate the ways that working women across the Southern United States organize labor within their communities both in and outside of the traditional union space. Due to the repressive nature of labor policy across the Southern US, this study focuses on how both unions and non-union organizations in the South generate feelings of collective identity and sustain solidarity. This study explores one central question: How do women in unions and worker-organizations in the South build solidarity and sustain collective action under restrictive labor conditions. Early findings reveal that working women in the South navigate multiple barriers …


Unlocking Innovation: The Impact Of Psychological Safety, Organizational Structure, And Rigidity On The Pursuit Of Innovation Within The Firm, Robert Kyle Rudd May 2026

Unlocking Innovation: The Impact Of Psychological Safety, Organizational Structure, And Rigidity On The Pursuit Of Innovation Within The Firm, Robert Kyle Rudd

Theses and Dissertations

Innovation is often a competitive advantage generator, growth, and organizational success. However, there is relatively little empirical literature that describes how organizations may be designed such that employees also feel significant freedom to innovate. This dissertation investigates the role of psychological safety and organizational design conditions, perceived organizational structure and perceived organizational rigidity as joint predictors of perceived freedom to innovate (PFTI) of employees.

The quantitative, cross-sectional survey design was used to gather data of 425 full-time U.S.-based employees who were recruited through CloudResearch. Respondents undertook validated scales of psychological safety, perceived organizational structure, perceived organizational rigidity and perceived freedom …


Rainbow Row: Tourism, Color, And The Making Of A Civic Icon, 1930s – 1960s, Samantha E. Threlkeld May 2026

Rainbow Row: Tourism, Color, And The Making Of A Civic Icon, 1930s – 1960s, Samantha E. Threlkeld

All Theses

This thesis investigates the emergence of Rainbow Row in Charleston, South Carolina, as a civic and tourism icon through an integrated analysis of visual culture, preservation governance, and material evidence. While Rainbow Row has become one of the most recognizable images of Charleston’s historic district, the chronology and cultural mechanisms through which its colorful façades were produced, interpreted, and disseminated have remained largely unstudied. This study addresses the primary research question: How Rainbow Row’s painted façades were leveraged in marketing and tourism narratives between the 1930s and the 1960s, and what those representations reveal about the construction of Charleston’s civic …


Assessing The Viability Of Cryptocurrency As A Payment Method: A Consumer Perspective, Aadavan Dharumaiyan May 2026

Assessing The Viability Of Cryptocurrency As A Payment Method: A Consumer Perspective, Aadavan Dharumaiyan

Dissertations

The problem addressed in this study was the limited mainstream adoption of cryptocurrencies for daily retail transactions despite continued technological advancement and increasing institutional interest. The purpose of this qualitative study, grounded in Husserlian descriptive phenomenology, was to explore the perceptual and behavioral factors influencing this adoption gap. Participants were recruited using snowball sampling, resulting in eight participants divided into two cohorts: active cryptocurrency payment users (Cohort 1, n = 2) and cryptocurrency holders who did not use cryptocurrencies for payments (Cohort 2, n = 6). Data were analyzed using the Moustakas phenomenological approach to identify patterns in participant experiences. …


Technological Strategy Paths, Dynamic Capability And Innovation Performance In Complex Product Industries: A Mechanism Study Based On China’S New Energy Vehicle Industry, Fan Zhang May 2026

Technological Strategy Paths, Dynamic Capability And Innovation Performance In Complex Product Industries: A Mechanism Study Based On China’S New Energy Vehicle Industry, Fan Zhang

Dissertations and Theses Collection (Open Access)

In recent years, the new energy vehicle (NEV) industry has developed rapidly, moving from electrification toward an intelligent phase characterized by software-defined vehicles. NEV firms pursue product and technological innovation through diverse strategic paths, including internal research and development, collaborative development, and platform-based development, yet their innovation performance varies. Most extant research focuses on the industry level, offering limited insight into how, at the firm level, different technological paths shape the innovation outcomes through firms’ dynamic capabilities. It still remains unclear whether and how these relationships among paths, capabilities, and innovation outcomes differ across technological domains.

This study adopts a …


The Smallholder’S Dilemma In Agroecological Transitions: The Diseconomy Of Agroecology For Small Farmers In Industrial Agriculture, Qian Forrest Zhang May 2026

The Smallholder’S Dilemma In Agroecological Transitions: The Diseconomy Of Agroecology For Small Farmers In Industrial Agriculture, Qian Forrest Zhang

Research Collection School of Social Sciences

A scalar contradiction exists between agroecology's three goals: while ecological sustainability is best pursued at the landscape scale, social equity and livelihood goals often require organizing production at the small scale of family farms. In China's ‘industrial agriculture of small farmers’, ecological farming practices became economically unviable at small farmers' minuscule scales. Agroecological transitions almost always first go through a scale expansion, a process fraught with tension. The empirical analysis focuses on three ‘ecological farms’ that enjoyed favorable conditions unattainable to smallholders. Yet, lock-ins across five dimensions have either made their operations economically unsustainable or forced compromises in agroecological principles.


From Clicking To Committing: Psychological Distance And Persuasion In Online Animal Adoption Platforms To Enhance Shelter Visitation, David Goodweather May 2026

From Clicking To Committing: Psychological Distance And Persuasion In Online Animal Adoption Platforms To Enhance Shelter Visitation, David Goodweather

Graduate Theses and Dissertations (2019 - present)

Online animal shelter platforms have become a primary channel through which potential adopters view and evaluate adoptable animals, yet many users do not progress from online engagement to visiting a physical shelter. The dissertation examines how online pet viewing translates into intention to book a shelter visit by focusing on the roles of psychological distance and persuasive influence cues within a high-involvement decision context. Drawing on Construal Level Theory and persuasion research, a sequential process is proposed in which sustained interaction with pet profiles reduces distance-related abstraction, increasing receptivity to influence cues that facilitate movement from initial assessment to action. …


Analyzing The Effects Of Message Testing On The Public's Opinion About Gene Editing In Agriculture And Medicine, Luke Sanford Wimpy May 2026

Analyzing The Effects Of Message Testing On The Public's Opinion About Gene Editing In Agriculture And Medicine, Luke Sanford Wimpy

Graduate Theses and Dissertations

This paper will present results from the final survey of a multi-stage project examining factors that influence opinions about gene editing in agriculture and medicine. In this final survey, 3,200 U.S. respondents were recruited and randomized to view one of eight videos that communicated the safety of gene editing to determine which factors are most influential in changing opinions. The eight videos were designed based on data collected from focus groups and three previous surveys in this multi-stage project. The eight videos varied by three attributes: messenger, message, and application. The messenger in the videos was either a researcher or …


Biodiversity Risk And Firm Valuation: Regional Heterogeneity And Value-Chain Exposure In Global Capital Markets, Madelein Wentzel May 2026

Biodiversity Risk And Firm Valuation: Regional Heterogeneity And Value-Chain Exposure In Global Capital Markets, Madelein Wentzel

Doctoral Dissertations (DBA)

This study examines whether biodiversity-related risks are priced in global equity markets and whether that pricing varies across regions, using a cross-sectional sample of more than 10,000 globally listed firms with biodiversity and financial data drawn from the fourth quarter of 2025. Consistent with a regional heterogeneity hypothesis, the results show that biodiversity risk is significantly negatively associated with firm valuation in developed markets such as the United States and OECD countries, while the relationship is weaker, insignificant, or even positive in certain emerging regions including Latin America and the Middle East and Africa. The analysis further distinguishes between value-chain …


Strategies In Bargaining Faculty Retrenchment Provisions: Insights From Cases Of Implementing Contract Language, Gary Rhoades Apr 2026

Strategies In Bargaining Faculty Retrenchment Provisions: Insights From Cases Of Implementing Contract Language, Gary Rhoades

Journal of Collective Bargaining in the Academy

In this article on faculty (and professional staff) retrenchment, based on my recent national analysis of 506 collective bargaining agreements, I delineate four strategies to negotiating the topic found in contract provisions (with more than one strategy often found in the same contract). The strategies are: Procedural (focused on due process); consultative (addressing employee involvement in deliberations); conditional (defining pre-conditions of retrenchment); and re-alignment (speaking to reversing the decades-long relative disinvestment in academic and student facing professional staff). In exploring four cases of institutions—two community colleges and two universities—experiencing retrenchment, I consider how the contract provisions have played out in …


Forcing The Issue: Nebraska’S Collective Bargaining Stand-Off, Shannon Cummins Apr 2026

Forcing The Issue: Nebraska’S Collective Bargaining Stand-Off, Shannon Cummins

Journal of Collective Bargaining in the Academy

This paper describes the unusual collective bargaining landscape for public academic institutions in the state of Nebraska where state legislation has mandated both pay transparency and limits to the collective bargaining process. Specifically, it explores the unprecedented 2024-2025 bargaining cycle which relied on innovative union tactics of nationwide freedom of information requests (FOIA) to reach contract agreement in the face of twelve years of administration stonewalling tactics. The case study of Nebraska is important as it provides an actual account of negotiations where state limits on collective bargaining have yet to be tested in the courts.


One Faculty, One Mission: A Unified Faculty Model For California Community Colleges, Debbie Klein Apr 2026

One Faculty, One Mission: A Unified Faculty Model For California Community Colleges, Debbie Klein

Journal of Collective Bargaining in the Academy

This article advances a unified, non-tiered faculty model as essential to fulfilling the mission of the California Community Colleges (CCC) system. Although the system is charged with realizing open access and educational equity, nearly 70% of faculty serve in part-time or contingent roles—often without proportional compensation, institutional stability, or meaningful participation in governance. Drawing on research demonstrating that faculty working conditions shape student learning conditions, the article argues that structural employment inequities undermine the system’s democratic promise. Situating the proposal within national “One Faculty” efforts and recent legislative attention to pay parity in California, it demonstrates that reform is both …


Preventable Tragedy: A Negligence Case Study In University Recreation Programs, John J. Miller, Jeffrey F. Levine, Jason W. Lee Apr 2026

Preventable Tragedy: A Negligence Case Study In University Recreation Programs, John J. Miller, Jeffrey F. Levine, Jason W. Lee

Global Sport Business Journal

This case study examines the lightning strike that killed a player during a university intramural softball game, emphasizing the importance of understanding legal responsibilities in sport and recreation settings. The incident occurred after visible lightning was observed yet play continued due to the absence of a formal severe-weather policy and uncertainty among student officials and administrators. Although industry standards for lightning safety were widely available, the lack of clear institutional guidance contributed to delayed decision-making and confusion at a critical moment.

This case study is important to students because it demonstrates how legal concepts discussed in class can have real, …


The Missing Step To Equality: Feminist Readings Of The Broken Rung, Putri Rizky, Muhammad Irfan Syaebani, Rofikoh Rokhim Apr 2026

The Missing Step To Equality: Feminist Readings Of The Broken Rung, Putri Rizky, Muhammad Irfan Syaebani, Rofikoh Rokhim

International Conference on Business and Management Research (ICBMR)

Women’s underrepresentation in leadership remains a persistent global challenge, often analyzed through the metaphor of the glass ceiling. While this concept highlights barriers at the top of organizational hierarchies, it fails to capture the earlier and more foundational obstacle of the broken rung: women’s disproportionate exclusion from their first promotion into managerial positions. This research employs a desk analysis to examine the causes, mechanisms, and implications of the broken rung within the Indonesian context, linking it to three theoretical frameworks: liberal feminism, symbolic violence, and intersectionality.

The study finds that from a liberal feminist perspective, the broken rung …


When Work Becomes Decent: Linking Decent Work To Turnover Intention Through Direct And Indirect Pathways In Indonesia’S Blue-Collar Sector, Dewi Setiani, Elok Savitri Pusparini Apr 2026

When Work Becomes Decent: Linking Decent Work To Turnover Intention Through Direct And Indirect Pathways In Indonesia’S Blue-Collar Sector, Dewi Setiani, Elok Savitri Pusparini

International Conference on Business and Management Research (ICBMR)

High turnover remains a persistent challenge in labor-intensive industries, particularly among blue- collar workers in developing countries. This study investigates the role of Decent Work in reducing Turnover Intention through the mediating effect of Job Satisfaction, focusing on employees in the false eyelash manufacturing sector in Central Java, Indonesia. Guided by the Psychology of Working Theory (PWT), Self-Determination Theory (SDT), and the Job Demands–Resources (JD-R) framework, the study aims to provide theoretical and practical insights into employee retention strategies.

Data were collected through a survey of 578 production employees across five major eyelash manufacturing companies. Covariance-based structural equation modeling (CB-SEM) …


The Role Of Relational Capital As A Dynamic Capability And Its Effect On The Relationship Between Directors’ Network And Firm Performance, Saiful Bakhtiar Masduki, Norman Mohd Saleh, Lokhman Hakim Osman, Mara Ridhuan Che Abdul Rahman, Kamarul Baraini Keliwon Apr 2026

The Role Of Relational Capital As A Dynamic Capability And Its Effect On The Relationship Between Directors’ Network And Firm Performance, Saiful Bakhtiar Masduki, Norman Mohd Saleh, Lokhman Hakim Osman, Mara Ridhuan Che Abdul Rahman, Kamarul Baraini Keliwon

The South East Asian Journal of Management

Research Aims: This study aims to examine how directors’ networks (DIRNET) improve firm performance and how relational capital (RELCAP) helps mediate this relationship in Malaysian public-listed firms.

Design/Methodology/Approach: The adopted research design makes use of secondary data that involves 579 publicly listed firms within the period of 2017-2019. DIRNET and RELCAP measured through social network analysis techniques. Panel regression is applied to test the models and ensure robustness of the research findings.

Research Findings: DIRNET is positively related to firm performance, and this effect is partially mediated by RELCAP, which positively influences performance. However, the relationship between DIRNET and firm …


From Religious Sites To Cinematographic Sets: Symbolism Of Religious Cultural Heritage In The Italian Series ‘Le Indagini Di Lolita Lobosco’, Antonietta Ivona, Lucrezia Lopez Apr 2026

From Religious Sites To Cinematographic Sets: Symbolism Of Religious Cultural Heritage In The Italian Series ‘Le Indagini Di Lolita Lobosco’, Antonietta Ivona, Lucrezia Lopez

International Journal of Religious Tourism and Pilgrimage

Cinema and television, as core components of the creative industries, play a crucial role in transforming cultural heritage into meaningful narrative and symbolic resources. This study explores how religious cultural heritage is reconfigured from sacred sites into cinematographic sets, focusing on the Italian television series Le Indagini di Lolita Lobosco, set in Apulia. Drawing on the cultural and spatial turn in geography and media studies, the research examines the symbolic, aesthetic, and spatial functions of religious architecture and sacred landscapes within the series. Churches, monasteries, and coastal sacred spaces are not treated as mere backdrops, but as narrative devices that …


Sacred Steps: Walking, Religion, And The Path To Peace, Francesca Benna Apr 2026

Sacred Steps: Walking, Religion, And The Path To Peace, Francesca Benna

International Journal of Religious Tourism and Pilgrimage

Walking is one of the simplest and most primordial human acts, yet it carries profound meanings that transcend cultures, religious traditions, and paths of individual and collective transformation. Walking is not merely a means of movement but a practice that fosters reconnection with oneself, the environment, and the community. Bruce Chatwin, in The Songlines (1987), highlights how nomadism is an inherent human condition, suggesting that movement is essential not only for physical survival but also for mental and spiritual well-being. In an era marked by environmental crises, conflicts, and increasing technological alienation, rediscovering the value of walking responds to a …


Impact Of Mass Tourism On Corsican Religion: Between Spectacularisation And Commercialisation The Case Of The Sartène Catenacciu, Pierre-François Marchiani Apr 2026

Impact Of Mass Tourism On Corsican Religion: Between Spectacularisation And Commercialisation The Case Of The Sartène Catenacciu, Pierre-François Marchiani

International Journal of Religious Tourism and Pilgrimage

This study aims to question the impact of mass tourism on the religious expression of the Corsicans. In 2012, across France, 44% of cultural tourism had a spiritual and religious aspect, representing around 20 million travellers (Baziou, 2004:336). It is often the discovery of heritage, whether built or intangible, that leads people to engage in this form of ‘religious tourism’. Although arising from good intentions, this form of tourism is accompanied by a process of secularisation that alters the very object being sought. This is what we shall examine through a synchronic and diachronic study of the Catenacciu di Sartène, …


Separating Access Legitimacy From Utilization Analytics: A Two-Layer Evaluation Model For Philanthropy And Development, Stephanie Zabriskie Apr 2026

Separating Access Legitimacy From Utilization Analytics: A Two-Layer Evaluation Model For Philanthropy And Development, Stephanie Zabriskie

Journal of Nonprofit Innovation

This article introduces a two-layer evaluation model for philanthropic and development decision-making in access-based interventions. The first layer treats Access as Outcome (AAO) as a recognized outcome when essential goods, services or resources are delivered through a viable delivery pathway, without requiring post-access utilization or compliance to validate legitimacy. The second layer evaluates post-access variation through System Coherence Conditions (SCC), defined as internal alignment across governance and decision-making, distribution and logistics, social accountability and norms, and scarcity management and continuity, which explain differences in utilization, continuity, and downstream effects as signals of system coherence rather than as retroactive worthiness thresholds. …


Building Sustainable Competitive Advantage Through Customer Centricity: Evidence From Fmcg Firms In Indonesia, Oskar Fajar Damanik, Elliot Simangunsong, Fathony Rahman, Eka Ardianto Apr 2026

Building Sustainable Competitive Advantage Through Customer Centricity: Evidence From Fmcg Firms In Indonesia, Oskar Fajar Damanik, Elliot Simangunsong, Fathony Rahman, Eka Ardianto

The South East Asian Journal of Management

Research Aims: This study aims to develop a comprehensive model that leverages customer-centric strategies to build sustainable competitive advantage within the dynamic and complex context of changing consumer behaviour.

Design/Methodology/Approach: Data were obtained from 235 sales and marketing managers across 63 Fast Moving Consumer Goods (FMCG) firms using a convenience sampling method. A structured questionnaire employing Likert-scale items was distributed via Google Forms. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) in SmartPLS 3 and further validated through semi-structured interviews with top management practitioners.

Research Findings: The findings of the study indicate that a customer-centric strategy …


The Digitalisation Of Administrative Processes And Institutional Agility In Sucs Cebu City: The Mediating Role Of Employee Digital Readiness, Leovigilda L. Bithay Apr 2026

The Digitalisation Of Administrative Processes And Institutional Agility In Sucs Cebu City: The Mediating Role Of Employee Digital Readiness, Leovigilda L. Bithay

The South East Asian Journal of Management

Research Aims: This study examines how the digitalisation of administrative processes influences institutional agility in SUCs in Cebu City, Philippines, and explicitly investigates employee digital readiness as a mediating capability that translates digital investments into organisational adaptability.

Design/Methodology/Approach: A quantitative predictive research design was employed using a structured survey administered to 300 administrative employees selected through purposive sampling. PLS-SEM was used to test direct and indirect relationships.

Research Findings: The digitalisation of administrative processes has a significant positive effect on institutional agility. Employee digital readiness partially mediates this relationship, indicating that technological modernisation alone yields limited gains in agility unless …


Combined Hybrid Ardl-Garch-Bigru Model In Analyzing And Forecasting Currency In Circulation Issued By The Central Bank Of Iraq, Abdulrazzaq Tallal Akram, Omar Abdulmohsin Ali Apr 2026

Combined Hybrid Ardl-Garch-Bigru Model In Analyzing And Forecasting Currency In Circulation Issued By The Central Bank Of Iraq, Abdulrazzaq Tallal Akram, Omar Abdulmohsin Ali

Journal of Economics and Administrative Sciences

This research examines the dynamics and forecasting performance of currency in circulation (CIC) in Iraq. It uses a theoretical framework that recognizes long-run equilibrium relationships, short-run adjustment, volatility clustering, and nonlinear patterns. These complexities limit the adequacy of traditional linear models and motivate hybrid approaches. Accordingly, a triple hybrid model is employed. This combines autoregressive distributed lag (ARDL), Generalized Autoregressive Conditional Heteroskedasticity (GARCH) with Generalized Error Distribution (GED) to capture heavy-tailed behavior, and Bidirectional Gated Recurrent Unit (BIGRU). Stationarity is assessed using ADF tests. Residual diagnostic tests confirm heteroskedasticity, thereby justifying the inclusion of a GARCH component. The proposed model …


Comparison Of 1d-Convolution Neural Network And Hilbert Huang Transform-Based Features For Ecg Signal Classification, Baqir Ahmed Hussein, Rabab Abdulrida Saleh Apr 2026

Comparison Of 1d-Convolution Neural Network And Hilbert Huang Transform-Based Features For Ecg Signal Classification, Baqir Ahmed Hussein, Rabab Abdulrida Saleh

Journal of Economics and Administrative Sciences

The electrocardiogram (ECG) signal is one of the primary biological signals used in the diagnosis of cardiac arrhythmias. However, conventional analysis and classification methods are often limited by the nonlinear and non-stationary nature of ECG signals. This research aims to evaluate the performance of a one-dimensional convolutional neural network (1D-CNN) and hybrid models that integrate Hilbert–Huang Transform (HHT)-based features with 1D-CNN for ECG signal classification. Five standard diagnostic categories (N, S, V, Q, and F) were considered. A comparative framework was developed, including a standalone 1D-CNN model and three hybrid models based on different HHT-derived features. Model performance was assessed …


A Forgotten Tool? Intellectual Property Rights And The Competitive Potential Of Micro, Small, And Medium-Sized Enterprises In Tanzania, Saudin J. Mwakaje Apr 2026

A Forgotten Tool? Intellectual Property Rights And The Competitive Potential Of Micro, Small, And Medium-Sized Enterprises In Tanzania, Saudin J. Mwakaje

Business Management Review

This article offers a hybrid assessment of law and its impact on business by examining how intellectual property rights (IPR) promote business competitiveness by granting enterprises exclusive statutory rights over their innovations and creative ideas. The article situates the discussion in the Tanzanian context and focuses on Micro, Small, and Medium-Sized Enterprises (MSMEs). Using a qualitative approach, the discourse examines ongoing national and continental reforms and the evolving business and market environment that are driving MSMEs to adopt innovation to achieve market control and sustainability. Recent continental and regional regulatory developments, including the adoption of the Agreement on African Continental …


From Awareness To Action: Exploring The Behavioral Gap In Green Computing Among Surveyed University Students In Tanzania, Victor G. Wilson Apr 2026

From Awareness To Action: Exploring The Behavioral Gap In Green Computing Among Surveyed University Students In Tanzania, Victor G. Wilson

Business Management Review

As digital technologies become increasingly embedded in higher education, promoting environmentally responsible computing practices has become an important sustainability and management concern. This study applies the Norm Activation Model (NAM) to examine green computing behavior among university students in Tanzania. Drawing on responses from 868 students across science, education, and business programs, the study investigates how Awareness of Consequences, Ascription of Responsibility, and Personal Norms influence green computing behaviors. Hierarchical regression analysis was used to assess both the explanatory power of the NAM variables and the selective moderating roles of gender and academic program. Findings reveal that both awareness and …