Digital Commons Network^™

An Analysis Of Online Perceptions In Response To Microsoft’S And Google’S Scandals., Roxana Maiorescu

Emerson Authors, Researchers, & Creators

This study contributes to the literature on corporate diversity and crisis management by analyzing stakeholder perceptions in the aftermath of Google’s and Microsoft’s sexual harassment scandals. The results reveal that both scandals were construed from the perspective of activism, an inherent feature of social media communication. While users made demands for additional corrective action from both companies, Google’s scandal was predominantly defined from the frames of controllability and perceived injustice, possibly eroding corporate reputation. By contrast, the frame of severity prevailed in the online discourse around Microsoft and showed a delineation between perceptions of senior leadership and HR. The findings …

Winona State University Improving Our World Blog: 2013-2022, Winona State University

Winona State University Blogs

The Winona State University (WSU) Improving Our World Blog articles and entries from September 2013-February 2022. Note: there may be format coding in the document.

Discourses That Undermine Union Movements: A Multimodal Analysis Of Union-Busting Videos, Theresa A. Catalano, Julia Schleck

Department of Teaching, Learning, and Teacher Education: Faculty Publications

Labor unions in the United States have experienced decades of decline, but recent years have seen a rebirth of union campaigns and successes. Because unions are once again becoming a threat to large companies, it is reasonable to assume that efforts to discourage organizing efforts will increase and become even more robust in the near future. Although traditionally, companies have worked to suspend union organizing through captive audience meetings in which unions were discussed via verbal or written modes, more recent means of reaching workers with anti-union messages incorporate a variety of communication strategies to get the message across. As …

Authentic Leadership: 20-Year Review Editorial, Andrei A. Lux, Kevin B. Lowe

Research outputs 2022 to 2026

Our field has reached a critical juncture. Authentic leadership, which once promised to illuminate how leaders inspire and influence through genuine actions, has become mired in conceptual ambiguity and ideological bias. Much of the research is based on evaluations of behaviour conflated with antecedents and outcomes, presuming an oversimplified, positive view of authenticity. To advance, we must refocus on what authentic leaders actually do – their discrete behaviours – as signals of leadership. In this editorial, we redefine authentic leadership through signalling theory to address unresolved critiques and provide a platform for meaningful progress. We then summarise and synthesise the …

Showcasing Leximancer In Tourism And Hospitality Research: A Review Of Leximancer-Based Research Published In Tourism And Hospitality Journals During 2014–2020, Edmund Goh, Violetta Wilk

Research outputs 2022 to 2026

This study showcases how the Leximancer program can be used to review Leximancer-based research published in tourism and hospitality journals during 2014-2020. Along with a Leximancer-generated concept map, a new tags' association visual analysis was also performed. This innovative method of analysis is a key contribution, as past Leximancer studies in hospitality and tourism have predominantly relied on thematic analysis only. An Insight Dashboard report that is based on Bayesian algebra algorithm in calculating Prominence Scores (PS) for key concepts and compound concepts emergent from the data, supplemented the visual analyses. Thirty-three (33) tourism and three (3) hospitality papers were …

Going Green To Sell, N'Dja D. N'Guessan

Student Theses and Dissertations

The following thesis project discusses green communication strategies that can be implemented across industries to improve sales while aligning with consumers’ environmental values. It incorporates practical ideas and techniques within the reach of for-profit organizations when creating, developing, and promoting green products. The environmental, social, and governance expectations have challenged organizations across industries for years. By producing and interpreting the results of a meta-analysis of green business strategies found in existing research, Going Green to Sell offers ideas to new and growing organizations on how to market their products, using functional communication strategies that have worked before, focusing on green …

Empowher: Creating Digital Pathways To Funding And Cultivating Community For Women Entrepreneurs, Nicole Riojas

Masters Theses

”EmpowHER: Creating Digital Pathways to Funding and Cultivating Community for Women Entrepreneurs” embarks on a comprehensive exploration of the dynamic world of women entrepreneurship, deciphering the intricate dynamics that influence their journey to success. With a focus on fostering gender diversity and promoting innovation, this thesis delves into the profound impact of accessible funding mechanisms and community engagement on women entrepreneurs’ trajectories while in the growth stage of their business. As women-owned enterprises continue to rise, this project dissects their economic potential and explores how innovative practices can dismantle the barriers that hinder their progress. By employing various research methods …

Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner

Graduate Theses and Dissertations

This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …

International Tourists' Perceptions Towards Destination Brand Image: A Case Study Of Socotra Island, Yemen, Ahmed Abdullah Omer, Madhuri Sawant, Rajesh Ragde

Journal of Tourism Insights

The influence of brand image on consumer behavior is widely recognized. It affects how tourists make pre-purchase decisions, making destinations with more substantial images more likely to be chosen. Additionally, the destination needs a strong brand image to maintain its position in the competitive business world. Product differentiation is crucial because Socotra Island, the research area, has a unique landscape, botanical, marine, and bird biodiversity, and cultural and heritage features and offers tremendously attractive destinations. Purposive random sampling was used to gather data from 410 international tourists at the sample locations for this study, which intends to examine how tourists …

The Psychological Motivations Of Attendees To Engage And Share Their Event Experiences, Denise Matoushek

Theses

Social media usage, content creation and consumption has increased steadily throughout the years. This facet has impacted the event industry and their audiences’ expectations of immersive and high-end digital opportunities with the goal of memory capturing and user generated content. In addition to providing digital event opportunities, meeting audiences on their psychological level when in attendance at events heightens the likelihood of revisits, word-of-mouth, and social media sharing. The two main psychological aspects to study are that of belonging and internal motivation. In the event field, belonging is the feeling or association to a community of peers and internal motivation …

Lean Thinking As An Approach For Improving Client Communication During The Design Process, Ayman Ahmed Ezzat Othman, Ghada N. Mossad, Nishani Harinarain

Architectural Engineering

Lean thinking is perceived as a successful strategy for saving time and cost, while improving at the same time the position in the market. Lean thinking is about eliminating waste and increasing the quality. When applied correctly, lean thinking is a well understood and well examined platform upon which to build firm practices. In the architectural profession miscommunication has a lot of consequences including time and cost overruns, conflict and ultimately project failure. The aim of this research was to investigate the role of lean thinking in improving the communication between the client and the architect during the design process. …

The Sounds Of Travel: Video Ethnography In Multisensory Tourism Research, Francesc Fusté-Forné

Journal of Sustainability and Resilience

While the analysis of the tourist experience often relies on the visual representations, recent research also increasingly calls for a multisensory understanding of tourism research. Soundscapes are an emerging type of tourism attraction that contributes to the protection and promotion of the sense of place. Departing from the use of video in ethnographic practice, this research notes illustrates the features of soundscapes in nature-based tourism research based on video auto-ethnography. Results show that the sounds of water, animals and gastronomy are evocative of people, places and practices in nature-based tourism experiences.

The Differential Effects Of Virtual Reality (Vr) On The Novice And Experienced Vr Users, Youjung Jun

Asia Marketing Journal

Although research on Virtual Reality (VR) has uncovered numerous technical advantages of VR over traditional media, little is known about how individual VR users with varying prior experience respond to VR differently. This paper examines the effect of users' prior VR experience on their subsequent real-life behavior in the domain of charitable consumption. Specifically, we find that compared to experienced VR users, novice VR users are more likely to support a charitable cause in real life (e.g., ocean conservation) after experiencing this cause in VR. The increased support among novice VR users occurs because they perceive the use of VR …

Capturing Visuals In Hospitality: A Multi-Dimensional Exploration Of Photographs In Interdisciplinary Research, Ningqiao Li

Theses and Dissertations

The widespread practice of photo-taking and sharing behavior fosters research on photographs to probe into consumer behavior and business strategies. Consequently, the critical role of photographic research has been acknowledged in the fields of marketing as well as tourism and hospitality. To delve deeper into understanding photographs, this dissertation carried out three independent but interconnected studies to examine photographs from both macro and micro perspectives.

The first study systematically reviews photographic research across sociology, marketing, computer science, and tourism and hospitality. It explores key topics, methodologies, and theories, and compares the merits and drawbacks of various research methods employed in …

Engagement And Customer Satisfaction Behaviour Model Increasing Repurchase Intention In The Health Services Industry In Jakarta, Jatmiko Jatmiko, Sugiyanto Sugiyanto, Adrie Putra, Fachmi Tamzil

ASEAN Marketing Journal

Manuscript Type: Research Article.

Research Aims: Testing the influence of E-Service Quality, Customer Engagement and Perceived Quality on Repurchase Intention through Customer Satisfaction in the health services industry in Jakarta, in order to develop a marketing strategy based on customer satisfaction.

Design/Methodology/Approach: Data was collected through an online survey from 150 outpatients who were at least 17 years old and had undergone inpatient treatment once a year in 2023, or underwent outpatient treatment once in the last 6 months. Data was analyzed via PET Analysis.

Research Findings: E-service quality, customer involvement, and perceived quality positively influence repurchase intention by …

Can Digital Marketing On Instagram Help To Promote Sustainable Travel? Abstract, Jacques Bulchand-Gidumal Professor, Armin Brysch Professor

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The contribution of digitalization and digital platforms to tourism sustainability is a timely topic. In this research we analyze if a digital platform such as Instagram could contribute and be used as a tool to promote sustainability by destinations and by travelers. To this aim, we implement a methodology comprised of four steps: identifying the most recognized sustainable destinations in the world (i.e. Slovenia, New Zealand and Costa Rica), downloading and analyzing the last posts from the official accounts of the DMOs of these destinations, identifying the most frequently used hashtags related to sustainable tourism (#ecoturismo, #ecotourism, #sustainabletravel, #ecotravel and …

2023 School Of Culinary Arts & Food Technology Newsletter - Summer Edition 2023, James Murphy

Other resources

The School of Culinary Arts and Food Technology, TU Dublin, Summer Edition Newsletter captured the many events, sustainability, research, awards, significant contributions and special civic and community activities which the students and staff members of the school have successfully completed up to the Summer period of 2023. The successful completion of these activities would not be possible without the active and on-going support of the 'INSPIRED' friends of Culinary Arts and our 'Transforming Tommorrow' partners (school supporters) plus our school's industry association supporters. If you would like to support our school and the next Generation of Food, Culinary and Horticulture …

Market Analysis And Strategy Formulation For Appalachian Cast Iron, Perry Kate Chumbley

Undergraduate Honors Theses

Marketing as a revenue generator for businesses seeks to entice consumers into making a final purchase. How this is achieved varies greatly depending on the size of firm, the goods or services being advertised, distribution channels, and other factors. This manuscript includes the creation of a marketing strategy for a small, online business, Appalachian Cast Iron, through the investigation of current literature, and analyses of the external and internal environments. The results provide strategies for areas in which the firm has opportunities to improve.

Catholicism Online: How The Church Is Communicating In The Visual Field, Alexandra Barfield

Honors Theses

ABSTRACT

Given the rise and importance of social media in the last two decades, religious institutions, especially the Roman Catholic Church, have an important place online to fulfill their mission and belief of spreading the Gospel message. Communicating this message on social media and with contemporary marketing practices is an opportunity and a challenge for churches, Catholics, and apostolates alike. In this study, I analyze a variety of Catholic-related Instagram accounts and interview individuals involved in Church management and content creation. This primary research is prefaced with secondary research exploring the status of the Catholic Church in the United States, …

Extending The Diversity Conversation: Fashion Consumption Experiences Of Underrepresented And Underserved Women, Lena Cavusoglu, Deniz Atik

Marketing Faculty Publications

This research brings in the voice of underserved and underrepresented women of various racial or ethnic origins and social classes, who have differing buying powers, sexual orientations, body shapes, and physical appearances, into the conversation of fashion diversity. Through a qualitative inquiry with 38 semi-structured in-depth interviews, the researchers analyzed the consumption experiences of diverse women to expose what the fashion scene is lacking. The study's main contribution is the depiction of overlooked diversity categories in fashion, such as the non-White and non-Black women of color, women of average sizes, and women with characteristics that the fashion industry has long …

Proceedings Of Inaugural Designing Retail And Service Futures Colloquium, Katelijn Quartier, Bethan Alexander, Zakkiya Khan, Francesca Murialdo, Mia Münster

DRS Conference Volumes

These proceedings were created by compiling the papers presented at the first colloquium of the Special Interest Group (SIG) Designing Retail & Service Futures from the Design Research Society (DRS). The SIG was established in 2021. The SIG strives to gain a better understanding of the value of design in the commercial sector, including disciplines, such as interior design, architecture, retail and hospitality, branding, marketing, strategic design, design management and consumer psychology. Design and its value have been a subject of study for many years and from many different disciplinary perspectives (ranging from product design to marketing, business economics, service …

Linkedin Analysis Job Placement For Students In The Sport Management Program Of An Eastern Kentucky Public University, Jose Garcia, Will Wellman, Steve Chen, Christy Trent

Posters-at-the-Capitol

LinkedIn Analysis Job Placement for Students in The Sport Management Program of An Eastern Kentucky Public University

In addition to standardized tests and program assessments of academic programs, tracking college graduates’ employment is also dimed as an effective method for measuring student learning and success. In this case study, the authors examined 334 students’ LinkedIn profiles (57% males & 43% females) by using main keywords such as the name of the institution and sport management to gather information about current employment status, degree of program completion and primary self-identified skills of observed individuals. The results showed that 205 students had …

Effective Strategies For Using Telecommuting By Owners Of Small Businesses, Thomas Law

Walden Dissertations and Doctoral Studies

Small business owners who lack effective strategies to incorporate telecommuting may be unable to retain teleworking employees, create a flexible working environment, or improve workforce morale, negatively impacting company productivity and profitability. Grounded in transformational leadership theory and sociotechnical systems theory, the purpose of this qualitative multiple case study was to explore strategies small business owners use to incorporate telecommuting to retain teleworking employees. Data were collected from five small business owners in Texas with at least 1 year of management experience and created and maintained remote working strategies. Data collection included semistructured interviews and company documents. Three themes emerged …

Soft System Methodology Applied To Stakeholder Engagement In Social Services Nonprofit Organizations, Robyn Chin

Full-Text Theses & Dissertations

This dissertation explored the challenges of a Community Development Financial Institution (CDFI), a non-profit social service organization, and the value of employing a systems thinking approach to problem formulation and problem-solving to address its challenges. Soft Systems Methodology (SSM), a systems-informed framework, encourages collective learning and fosters an appreciation for differing perspectives about problem formulation amongst stakeholders instead of rushing to solve predefined issues. One common challenge from current research is that due to reliance on sparse profits and grants earmarked for programmatic endeavors, there is insufficient funding for organizational development. The literature also identified a deficit in stakeholder engagement …

Strategies Automotive Manufacturing Managers Use To Deliver Work In Alignment With Project Milestones, Sashidhar Mr. Sankaranarayanan

Walden Dissertations and Doctoral Studies

Project managers working in manufacturing firms in the automotive industry frequently face challenges such as cost overruns, schedule delays, and scope changes. Project managers often lack effective strategies to ensure that different departments deliver their work in alignment with project milestones, which can negatively affect project success rates. Grounded in the balanced scorecard framework, the purpose of this qualitative single case study was to explore strategies managers in the automotive manufacturing industry used in their different departments to deliver their work in alignment with project milestones. The participants were three project managers who had successfully implemented strategies that reduced the …

Effective Strategies For Using Telecommuting By Owners Of Small Businesses, Thomas Law

Walden Dissertations and Doctoral Studies

Small business owners who lack effective strategies to incorporate telecommuting may be unable to retain teleworking employees, create a flexible working environment, or improve workforce morale, negatively impacting company productivity and profitability. Grounded in transformational leadership theory and sociotechnical systems theory, the purpose of this qualitative multiple case study was to explore strategies small business owners use to incorporate telecommuting to retain teleworking employees. Data were collected from five small business owners in Texas with at least 1 year of management experience and created and maintained remote working strategies. Data collection included semistructured interviews and company documents. Three themes emerged …

2023-2024 Faculty Handbook, Morehead State University. Faculty Senate.

Faculty Senate Records

Morehead State University Faculty Handbook for 2023-2024.

Paid Advertising: Understanding How Ad Format And Visuals Impact Ad Link Clicks And Conversions, Samantha Ensinger

Honors Projects

Limited research exists that effectively describes what format of ads (photos, videos, graphics, or GIFs), receive the most link clicks, the most adds-to-cart, and the most conversions. There is even less research available that describes the extent to which the visual structure of advertisements, such as chosen colors, imagery, text, and duration impacts ad performance. This study sets out to address and help close this research gap by creating and testing multiple advertisements on Facebook and Instagram.

2022-2023 Faculty Handbook, Morehead State University. Office Of The Provost.

Faculty Senate Records

Faculty Handbook of Morehead State University, issued by the Office of the Provost on November 22, 2022.

A Review Of The Literature On The Effects Of Social Media On Buying Fashion Apparel Intention And Decision, Win Min Thein

Mountain Plains Business Conference

The fashion apparel industry has radically changed over the period with the impact of technology and the complex integration of business procedures in the contemporary business environment. The initiation of the internet and digital disruption have resulted in extreme changes in fashion clothing that have impacted consumer buying decisions. The review paper aims to evaluate the effect of social media on the buying decisions of Thai consumers in the fashion apparel industry with an assessment of all social media factors impacting the buying decision. The information was gathered from fifty secondary sources, like articles and journals, written about the research …