Digital Commons Network^™

Quick Response Codes In Extension Outreach Communications: Insights From A Visual Content Analysis And Educators’ Perceptions, Kobina Danful Fanyinkah

Graduate Theses and Dissertations

Increased smartphone use presents an opportunity to enhance the creative inclusion of Quick Response (QR) codes in extension outreach efforts. Tailoring extension programs to communicate with specific audiences has been identified as essential, highlighting the need for targeted and context-specific strategies. The development of QR code technology has provided a unique approach that allows extension professionals to target clientele with specific extension messages and programs. While extension has a commendable record in educational delivery through traditional forms of outreach, research on how best to employ digital tools with extension audiences is thin at best. Though the rising popularity of QR …

The Benefits Of Different Graphic Design Elements And What Satisfies Consumers, Kathryn R. Marston

Honors Theses

This thesis investigates the principles, elements, methodologies, and emerging trends of website design. It has a focus on user experience and design elements such as color, shape, and fonts. As websites have evolved from being a place to share information to a place where goods are bought and sold, design directly impacts the satisfaction of the consumer using the website. This study explores the connection between graphic design and user experience elements and satisfaction of consumers.

The research uses qualitative research to discover the impact of graphic design elements of a website including color scheme, button shapes, and font styles …

Enhancing A Client’S Website Design Through Research On Executive Function Skills: Informed Decision-Making In A Service-Learning Context, Jacob Irelan

Honors Projects

This synthesis project explores how research on executive function skills can inform effective website design in a service-learning context. Executive function skills—including working memory, inhibitory control, and cognitive flexibility—are foundational to learning and development. By conducting a comprehensive literature review and engaging in service-learning through a client-based web design project, the study bridges interdisciplinary knowledge between education and visual communication technology. The project involved redesigning a client’s website focused on supporting individual's executive function skills, enhancing both its usability and search engine optimization. Hands-on, service learning experience supplemented by academic research allowed for the development of practical skills such as …

The Enterprise Work Management Framework’S Impact On Organizational Effectiveness, Jessica J. Crowley

JWU Dissertations & Theses

Organizations need to be effective to stay relevant in a constantly changing environment (Mergel et al., 2019). No pre-existing theoretical frameworks provide leaders with a tested, holistic work management strategy that is proven to positively impact organizational effectiveness (Mergel et al., 2019). Without structured work management practices, organizations experience low levels of work visibility which translates into reactive decision-making and decreased organizational effectiveness (Burke, 2024).

The newly created Enterprise Work Management (EWM) framework provides leaders with a holistic work management strategy that is proven to positively impact organizational effectiveness. The findings from this study address a gap in organizational effectiveness …

The Influence Of Advertised Social, Academic, And Athletic Life On Decision-Making Across Different College And University Community Sizes, Elizabeth Hall

Honors Projects in Marketing

This study aims to understand how colleges use social media advertisements to promote different aspects of their school and appeal to potential students. The literature explores the impact of social media marketing by colleges and universities on students’ decision-making processes regarding their attitudes based on student life aspects and the size of the school. It emphasizes the need for targeted strategies and highlights the importance of understanding audience demographics, brand image, and effective promotion tactics to optimize resources and foster personal connections. A 3x3 experiment was conducted with the categories being campus sizes (small, medium, and large) and different aspects …

Corsets Of Empowerment, Dorsa Farzi

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

This project explores the intersection of fashion and activism, using contemporary design to reflect on significant women’s rights movements from around the world. This exhibition presents four uniquely crafted corsets, each representing a pivotal movement, from the Suffragette era to the ongoing fight for gender equality in Iran. Through modern aesthetics, innovative construction, and symbolic details, this project transforms clothing into a medium for dialogue and advocacy. Fashion becomes more than just design—it becomes a powerful tool for storytelling, sparking awareness, and encouraging new perspectives on gender equality and activism.

This project was exhibited at the Robert Hillestad Gallery, University …

The Impact Of Visual Brand Identity On Consumer Response In Rebranding: A Case Study Of Burger King, Andressa De Ungaro Dos Santos

USF Tampa Graduate Theses and Dissertations

This case study investigates consumer perceptions of rebranding through the lens of visual brand identity (VBI) and brand associations, focusing on Burger King’s recent rebranding. Using the Aaker Model as the theoretical framework, the study analyzes how brand awareness and associations influence consumer responses to visual identity changes. The research involves two focal areas in which comparative study will be applied by: (1) analyzing rebranding awareness by evaluating media coverage of Burger King’s new branding; (2) examining consumer-brand relationships through social media interactions to understand responses to the rebranding and to measure emotional and associative responses to visual elements. Through …

Are Emojis The New Words? A Sentiment Analysis Of Social Media Brand Conversations, Yashodhan Karulkar, Dev T. Vora, Siddharth Vaddepalli, Yash Thakur

Journal of International Technology and Information Management

Emojis have become an increasingly important aspect of consumer-brand interactions in the Indian subcontinent. However, the impact of emoji use on brand image and mental health remains underexplored, particularly in emerging economies like India, where structured research on this topic is limited. To address this gap, the present study analyzes over 4,600 consumer tweets related to 19 prominent brands across eleven industries. Using VADER sentiment analysis, the research develops a metric to assess consumer sentiment and brand engagement in relation to emoji usage. The findings indicate that effective integration of emojis contributes to positive consumer sentiment and enhanced brand engagement. …

Streaming Media Platforms And Film/Video Arts Distribution, Aras Ozgun, Andreas Treske

Markets, Globalization & Development Review

Streaming media platforms have emerged as new and natively digital forms of content delivery for mainstream news and entertainment media over the past decades. Underlying technologies also unfold new possibilities for the circulation artistic/creative digital video works. Yet, such potential remains relatively underexplored, due to the complexities involved in the public distribution of such works. In this study, we analyze these complexities and critically evaluate emerging models, such as open access streaming media platforms, subscription-based platforms, and cryptocurrency and NFT-based platforms that feature new administrative forms and governance strategies. We finally discuss the possible roles of traditional public cultural institutions …

Beauty Comes With A Price: But How Much Is It Worth It, Fabliha Afia

Dissertations, Theses, and Capstone Projects

The global skincare market, valued at 104.24 billion dollars in the year 2022, is very heterogeneous, ranging from prestige brands to more drugstore types. Even when the same key ingredients are present, the latter often sells for much higher due to branding and packaging and the aura of prestige created. This capstone project entitled "Beauty comes with a price: but how much is it worth?" investigates if such higher costs are justified due to superior quality or are driven by non-functional factors. It systematically compared the high-end versus drugstore skincare products in categories like sunscreens, serums, and exfoliants with respect …

The Impact Of Social Media Influencers On Contemporary Art Trends - A Comprehensive Analysis, Babette Meng

MA Theses

Social media have revolutionized the contemporary art market, how artists promote their work, how collectors initially find pieces, and how art is valued and sold. This study investigates the effects of social media on the art industry using a mixed methods approach consisting of qualitative case studies enabled by thematic analysis and quantitative survey with statistical correlation analysis. Key findings from this paper show that with social media, the artist's visibility is vastly increased, direct-to-collector sales are promoted, and dependence on traditional galleries is reduced. The study considers the position of art influencers in the process of art promotion, which …

Reputation Management: Branding A Higher Education Graduate Program To Increase Visibility, Vanderbilt Artaxerxes Brabson Iv

Student Theses and Dissertations

This capstone project offers a comprehensive training tool for non-communication professionals working in higher education programs. Its main goals are to give users (1) a summary of valuable research on higher education reputation management, branding, and strategic communication, and (2) an online toolkit for non-communication professionals to boost the visibility and impact of their educational initiatives. By providing practical, actionable resources, these tools help higher education professionals effectively handle the challenges of strategic communication management. The toolkit is especially useful because it delivers evidence-based strategies and methods that can be directly applied to improve communication efforts in higher education. It …

Building Bridges An Inclusive Practices Toolkit To Empower Neurodivergent Adults In The Workplace, Gloria Saldana

Student Theses and Dissertations

In this toolkit, designed for managers of neurodivergent employees, we will dig into the complexities of neurodivergence, specifically of Autism Spectrum Disorder (ASD). This toolkit aims to promote inclusivity within the workplace. We need to bridge the gap in improving neurodivergence education by understanding characteristics and communication differences, identifying cues, stigma, and consequences of actions ( e.g., bullying). Prioritizing each person's needs allows neurodivergent individuals and employers to discover natural talents and thrive within a diverse society. Through interactive sessions and practical exercises, managers will learn strategies for clear and concise communication, facilitating smoother collaboration, and initiating changes in the …

Human Nature: Exploring The Role Of Design In Skincare Branding, Gus Smith

Honors College Theses

Human Nature is a clean skincare brand aimed at first-time skincare users in their mid-20's that uses a four-step system to provide a simplified approach to high-quality skincareI aim for Human Nature to be an approachable, relatable, trustworthy product for buyers in this demographic, and branding is tantamount to this goal. The research stage of this project focused on other skincare brands and advertising, mapping out where my brand would fit and how it would respond to other brands. As this is a graphic design project, This project includes a cohesive visual identity that communicates the brand, including packaging, web …

What Makes A Great Movie Trailer?​, Bridget Hill

Honors Projects

This research analyzes four case study films across two genres to identify the best tactics used in trailer marketing and editing in order to create box office successful films that attract their identified target audiences. Existing research and a pre-existing interview were used to identify and define these tactics before then applying the strategies onto existing film trailers. The two genres chosen in this analysis include Romantic Comedies and Animated Action/Adventure Family Films. In each genre, a successful and unsuccessful film were chosen then compared against one another to determine if the successful film trailers utilized the previously identified tactics. …

Graphic Design And Automation, Ellen Fixsen

Masters Theses

This research examines the use of artificial intelligence (AI), machine learning, and DIY-centric template tools in the area of graphic design and how they affect businesses using them for branding and visuals, and how that impacts the graphic design industry. Although the use of AI in graphic design is a fairly new trend, the technology has been developing over the last several decades, if not longer. With AI definitely here to stay, it has become vital to explore how businesses and designers will move forward and utilize the tools it offers. Incorporating historical and statistical evidence, professional insights, case studies, …

Promotional Product Brand Message Effectiveness: A Study Of Brand Awareness Using The Nudge Theory, Seth Barnett

JWU Dissertations & Theses

This dissertation explored the efficacy of promotional products as marketing nudges for new market entrants. It employs Nudge Theory, a measure used to induce behavioral changes (Thaler & Sunstein, 2021), to analyze their influence on human behavior and decision-making. Through voluntary surveys, participants' brand awareness was assessed, examining changes in branding awareness and general brand perception by using promotional products as a catalyst.

Promotional products are tangible items imprinted with a company's logo or message and distributed to consumers to enhance brand awareness and foster emotional connections (Pennington, 2002). Often given at no cost, these items are constantly reminded of …

Beyond The Box: Delivering A New Look To Ohayo Korea, Beatrice Diaz

Graphic Communication

Ohayo Korea, a newly established business in South Korea, specializes in providing buying, packing, consolidation, and forwarding services for international customers seeking exclusive South Korean products or bulk shipments for business purposes. Despite offering valuable services, The business faces significant challenges in establishing visibility and trust in the marketplace. Currently, the business relies primarily on word-of-mouth and minimal social media presence, which restricts its reach and credibility among potential customers. In a highly competitive market, these constraints hinder Ohayo Korea’s ability to stand out and communicate its unique offerings effectively.

To address these challenges, a cohesive brand identity that resonates …

Juegos De Rol En El Desarrollo De Projectpipe: Una Inmersión En El Uso De Metodologías De Diseño, Julieth A. Gómez Hernández, Cristian C. Orozco Ospina, Nicolas Restrepo Henao

Journal of Roleplaying Studies and STEAM

En el entorno digital actual, la evolución del concepto de juegos de rol ha llevado al desarrollo de aplicaciones web interactivas y educativas. En sintonía con este planteamiento, se presenta la siguiente propuesta, que adopta una metodología integrada para aprovechar la versatilidad del método de Bruno Munari y el Diseño Centrado en el Usuario (DCU). La metodología de Munari descompone la gestión macro del proyecto en pasos manejables; mientras que el DCU se enfoca en la creación de una interfaz intuitiva y funcional mediante prototipos iterativos y pruebas continuas de usabilidad. Como complemento a estas estrategias se integra la metodología …

A Business Framework Of Architecture For A Retail Information System, Kateryna Czerniachowska, Marcin Hernes, Sergey Subbotin

European Management Studies

Purpose: Retail is one of the most important sectors in modern life. Retail information systems support organizational processes in retail chains. Since such systems are very complex, they need to be structured in a framework based on actual business requirements for understanding the nature and sources of retail information systems. This article focuses on developing a business framework of architecture for a retail information system. This framework allows us to explore the main modules of retail information system.

Design/methodology/approach: Research is based mainly on theoretical studies of retail information systems. Findings: As a result, we developed a framework that …

13th International Conference On Business, Technology And Innovation 2024, University For Business And Technology - Ubt

UBT International Conference

Welcome to IC – UBT 2024

UBT Annual International Conference is the 13th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make …

A Business Model For Communication Design Enterprises (Paper), Con Kennedy

Academic Articles

Several international reports and studies indicate that the Communication Design sector has a skill deficit in entrepreneurship and business management, and a greater understanding of these topics is needed. Some authors advocate applying existing business models for design enterprises. However, the skill deficit prevails. It is worth noting that these reports discuss the entrepreneurship deficit in general terms without an explanation of the causes of this deficit or how to remedy the issue. Therefore, this paper explores the development of a Business Model specific for Design Entrepreneurs for deployment in Communication Design enterprises. A theoretical framework for a specific business …

Analyzing The Message Complexity, Signal Words, And Readability Of Medical Tourism Warning Messages, Alicia Mason, Sakshi Bhati

Faculty Submissions

Medical tourists are deemed to be a vulnerable patient population because they often have limited knowledge of the specialized health care treatment and services they seek. They are also frequently unfamiliar with the medical tourism physicians, providers, and facilitators with whom they interact. As a result, travel, biomedical, and procedural risks are often difficult to define and estimate. This analysis uses computer-automated technology to analyze the risk and warning messages distributed by government and private medical associations to medical tourists. Results show these messages are often complex and highly textual with little visual graphic elements. The messages frequently lack key …

2024 August, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2024.

A Model Of Information Visualization Interpretation, Michael Gene Hilgers

Business and Information Technology Faculty Research & Creative Works

Since the groundbreaking work by Cleveland and McGill in 1984, studies have revealed the difficulties humans have extracting quantitative data from visualizations as simple as bar graphs. As a first step toward understanding this situation, this paper proposes a mathematical model of the interpretation effort of a bar graph using concepts drawn from eye tracking. First, three key areas of interest (AOIs) are identified, and fixations are modeled as random point clouds within the AOIs. Stochastic geometry is introduced via random triangles connecting fixations within the adjacent key visual regions. The so-called landmark methodology provides the basis for the probabilistic …

Analysis Of Global Tourism And Creative Economy Trends To Support Jakarta As A Global City, Banu Muhammad Haidlir, Budiman Mahmud Musthofa, Basuki Muhammad Mukhlish

Journal of Indonesian Tourism and Policy Studies

The city of Jakarta is currently faced with new challenges to become a global city because the status of the country's capital has been revoked. The transformation of Jakarta into a global city requires in-depth study by exploring global trends and looking for the city's potential so that Jakarta can become a globally competitive city. One of the areas that is the focus of this study is tourism and the creative economy. The aim of this study is to analyze global and national trends in tourism and the creative economy. Through library research and document study methods, the author discovered …

Engaging For A Cause: How Nonprofits Can Leverage Theory To Maximize Video Engagement On Instagram., Aiko A. A. A. Jones

Electronic Theses and Dissertations

Video is the second-richest form of media, conveying both verbal and nonverbal cues to viewers (Hasim et al., 2020). When coupled with the accessibility of social media, videos can spark consumer interest and convert neutral parties to brand-supporters (Alamäki et al., 2019; Tseng & Wei, 2020). This study aimed to investigate the effects of using Aristotle’s persuasive appeals, Berger’s STEPPS, and Monroe’s Motivated Sequence on the success of nonprofit organizations’ social media videos, measured in engagement metrics (likes and comments). Through a content analysis of 50 videos posted to Instagram by randomly selected nonprofit organizations, this study found that pathos …

Proposed Charlotte To Atlanta High-Speed Passenger Rail Line: An Economic, Infrastructural, And Developmental Analysis In The Upstate Of South Carolina, Ian C. Macurda, Kimberly Whitehead

SC Upstate Research Symposium

This research paper is an in-depth analysis of the high-speed passenger rail line proposed between Charlotte, NC and Atlanta, GA and its impact on the economy, infrastructure, and future development of the Upstate of South Carolina. Currently, passenger rail service between Charlotte and Atlanta is offered on Amtrak at late hours throughout the night on its long-distance passenger rail line The Crescent from New York City, NY to New Orleans, LA. The train is often delayed and is operating at a deficit for Amtrak, like most of their long-distance routes. Traffic on Interstate 85 through the Upstate is another issue …

Qualitative Insights From Dod's Cost Community: Data Visualization Challenges And Recommendations, Izel N. Reyes

Theses and Dissertations

Data visualization plays a significant role in decision-making for military leadership. Cost organizations create and utilize data visualizations to reap cost-saving benefits, boost productivity, and expedite task processes. Our research aims to support the development of such tools and provide insights from cost leadership. To do this, we conducted semi-structured interviews with cost professionals to learn how cost professionals manage and view their data, as well as what day-to-day challenges they face while working in the cost community. We used grounded theory for the interview process to detect common trends and attempted to generate new theory from the interview data. …

The Problem Of Communication Of The Sign And Symbol In The Design Of The Brand In Society: The Differences Resulting From Forgery And Imitation (Analytical Study), Sattar Al-Juboori

Middle East Journal of Communication Studies

The research problem focused on studying the consequences of communicating through signs and symbols in the context of the current world, given the huge amount of diverse industrial and commercial products and the challenges related to distinguishing those products. The research aims to find out the problem of perception of the sign and symbol in the designs of logos and trademarks for the consumer, the role that the sign or symbol plays in the symbolic representation of the consumer, and the desires and motivations that the brand raises for the consumer in the purchasing process. The research community is limited …