Digital Commons Network^™

An Exploration Of The Correlation Between Students’ Political Orientation And Sport Fandom, Rick Grieve, Jairus Davenport

Findings in Sport, Hospitality, Entertainment, and Event Management

As of late, researchers in the field of sport psychology have made efforts to deepen our overall understanding of sport fandom and what it entails. As a result, there has been a great deal of research conducted that relates directly to the examination of sports watching behaviors, fans’ motivations behind their consumption of particular sports leagues, and team identification, but, at present, there has been minimal research conducted that has examined whether there is a correlation between one’s sport fandom and political orientation. As such, the current study sought to explore the possibility of there being a relationship between college …

2023-November-17-Etsu Athletic Equipment Staff Help Players, Coaches In Myriad Ways.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

While most of the glory in athletics is reserved for on-the-field heroics, there are droves of dedicated staffers who labor long hours.

Such is the case at East Tennessee State University.

And while Sam Rice and Roger Hammons work in relative obscurity, both perform critical work, finding their profession of athletic equipment management exciting and rewarding.

They call it a “customer service” job. “You have to take care of the players every day – coaches as well – making sure everybody has the equipment they need for practice and games,” said Rice, athletic equipment manager in ETSU’s Department of Intercollegiate …

Sports Information And Media, Chad Goebert

KSU Distinguished Course Repository

This class is designed to familiarize students with the field of sport information including mass communication, print media, broadcast media, sports news releases, interviewing, and public relations. Emphasis is placed upon the gathering, managing, and delivering information about sport organizations, teams, players, and coaches to the public.

2023-November-13-First-Year Experience Course Eases Transition From High School To College.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The first year of college provides excitement, opportunities to learn and make new friends, and a degree of newfound freedom for young adults. It can also give them a bit of anxiety and uncertainty as they navigate a larger campus and tougher classes than they had in high school.

That’s where first-year experience (FYE) courses come in, helping to make the transition from high school to college smoother for students. At East Tennessee State University, “ETSU 1020,” or “Foundations for Student Success,” does just that.

While it has been through a couple of name changes in its history, ETSU 1020 …

Management Of Operations In Projects Including Planning, Organization And Control From The Beginning To The End Of Implementation, Burim Isa Berisha Dr.Sc

International Journal of Business and Technology

The project usually arises as soon as the client’s need is identified, and goes through all the extensive phases and sub-phases to take its true form and put into operation. The project is divided into two main parts that include Planning and Implementation that are separate in these stages: definition, planning, organization, control, completion. Planning involves a detailed calculation of the project. This includes known facts, admissible facts and risk calculation. Activity model used by IKOMs Planning as a process involves the cost that accompanies it. The manager must strike the balance between cost and benefit. Project control uses data …

Project Planning And Control, Burim Isa Berisha Dr.Sc

International Journal of Business and Technology

Operations management is important because it relates to the creation of products and services on which we are all dependent. Operations management is also quite motivating; operations are the center of many changes that affect business - changes in customer preferences, changes in the supply chain caused by technologies based on the businesses where we work, where we want to work and so on.

Operations Management includes the role of operations management, the various characteristics of processes, management activities, the responsibilities of managers, and the timely evolution of Operations Management.

Operations Management is a constant change, fostering creativity which allows …

The Relationship Between Sport Fan Dysfunction And Trait Aggression, Daniel L. Wann Phd, Jana Hackathorn, Morgan Brost

Findings in Sport, Hospitality, Entertainment, and Event Management

The current investigation was designed to examine the relationships among sport fandom, dysfunctional sport fandom, and trait aggression. Although past research had yielded inconsistent results (Wann et al., 1999, 2002), based on more recent research (Castleman et al., 2020) it was hypothesized that fan dysfunction would be a significant positive predictor of trait aggression while sport fandom would be a significant negative predictor of trait aggression. Additionally, we predicated that fan dysfunction would mediate the relationship between sport fandom and trait aggression. Analyses supported each hypothesis, indicating that once one takes into account the dysfunctional component of sport fandom, fandom …

Ua80/1 Meeting Agenda & Minutes, W Club

University Organizations

Agenda and minutes of the November 2023 W Club Board of Directors meeting.

2023-11-03 Agenda Book, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents meeting of November 3, 2023 which includes the meeting minutes of August 18, 2023.

Ua80 Bylaws Revised, W Club

University Organizations

Agenda and minutes of the November 2023 W Club Board of Directors meeting.

Pricing Under Uncertainty: Forward And Option Pricing In Sports Markets, Preethika Sainam, Sridhar Balasubramanian, Shantanu Bhattacharya, Lin L. Ong

Research Collection Lee Kong Chian School Of Business

Tickets to popular elimination style tournaments (e.g., NFL Super Bowl) are expensive and scarce. Sports organizations sell these tickets well in advance of the final game. Fans hesitate to buy them because they are unsure about whether their favorite team will play in it. We present two alternatives to the current practice: consumer forwards and options. A fan pays a reserve price to secure her team-specific forward ticket. If that team makes it to the final game, the fan must (in the option case, has the choice to) pay an exercise price to purchase the ticket. If the team does …

The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen

Journal of Motorsport Culture & History

This article critically evaluates the contribution of Jackie Stewart in making motor racing a safer sport for competitors. It challenges the validity of the popular assumption that Jackie Stewart by himself developed a ‘culture of safety’ that transformed the sport. Instead, the role of other individuals are identified alongside the importance of three social processes. These processes are identified as the changing balance of power between different masculine identities, the development of commercial sponsorship and a growth in the coverage of the sport on television.

The development of motor racing from the 1960s onwards as a safer sport in which …

Book Review- Racing With Rich Energy: How A Rogue Sponsor Took Formula One For A Ride., James Miller

Journal of Motorsport Culture & History

No abstract provided.

Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean

Journal of Motorsport Culture & History

No abstract provided.

Winning Back Attendance: Effects Of Winning Performance, Online Search, And The Mlb Rule Changes For More Dynamic Games, Rhino Kim, Sue Ryung Chang

Asia Marketing Journal

As Major League Baseball (MLB)’s continuous decline in popularity has caused its game attendance to drop gradually, the league makes a desperate attempt such as game rule changes to remain relevant. Along with the introduction of new rules to make games more dynamic such as the pitch clock, bigger bases, and defensive shift limitations, it is important for MLB franchises to understand drivers for game attendance. We focus on the effect of accumulated winning performance of the two teams on game attendance, one of the key drivers of game attendance, and investigate how it is influenced by consumer and industry …

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU men's basketball team from August to December 2023.

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU women's basketball team from August to December 2023.

Cobm Adjunct Faculty Newsletter: October 2023, Ellen Ramsey

College of Business and Management Adjunct Faculty Newsletter

No abstract provided.

The Role Of Intercultural Communication In Recruiting And Retaining Student-Athletes: A Phenomenological Study On Understanding The Sociocultural Aspects Of Building Non-Revenue Teams In Intercollegiate Sport, Eva Rouser

PhD in Organizational Leadership

Recruiting and retaining student-athletes at NCAA Division I and II member institutions is difficult. However, the coaches of non-revenue-producing sport have developed communication measures to assist in successfully fielding teams of culturally unique individuals that build an ingroup culture to compete despite limiting factors. The purpose of this qualitative phenomenological study was to examine the lived experience of non-revenue-producing sporting coaches’ intercultural communication methodical variations in interactions with student-athletes as each coach adapts exchanges to serve as relationship-building elements to balance cultural norms with the acceptance of unfamiliar cultural behaviors. Relevant themes emerged from the data gathered during participant interviews, …

Concluding Athletic Careers: Post-Athletic Transitions In The Atlantic Coast Conference, Eric Sabin, Sarah Stokowski, Chris Corr, Brennan K. Berg, Michael Hutchinson

Journal of Applied Sport Management

Due to the pervasiveness of athletic role engulfment and a salient athletic identity, collegiate athletes often experience difficulties upon conclusion of their competitive athletic career. Such engulfment and fixed athletic identity are detrimental to an athlete’s post-athletic transition. Given the role of athletic department institutional members (e.g., administrators, coaches, staff) in the formative development of collegiate athletes’ lives, athletic departments occupy an integral position to assist athletes in their post-athletic transition. To examine the practices currently implemented among National Collegiate Athletic Association (NCAA) athletic departments relative to holistic athlete development, semi-structured interviews were conducted with institutional members at nine ( …

Exploring The Managerial Perspective On Developing A New Sport Team Brand, Melissa Davies, Matt Blaszka, Cole Armstrong

Journal of Applied Sport Management

In recent years, research examining new sport teams has emerged. A total of ten senior sales and market executives were interviewed from recent expansion teams from Major League Soccer (MLS) to analyze team brand development for this study due to its continued expansion efforts across North America and the fact that the MLS continues to compete for market share against other “Big Four” sport teams in their respective cities. Utilizing content analysis, findings from this study identified four themes when developing a new team brand. These themes were Market Research, Soccer Culture, Brand Associations, and Supporter-Led Initiatives. Practical implications are …

Risky Business: Reopening Recreational Sport Facilities During Covid-19, Leeann M. Lower-Hoppe, Annemarie Farrell, Alina Cioletti, Ali Talcott, Mackenzie Rector, Shea M. Brgoch, Robert J. Barcelona

Journal of Applied Sport Management

At the onset of COVID-19, sport and fitness administrators shut down facilities to mitigate viral spread. To reopen facilities, safety protocols and policies reflecting risk mitigation strategies were established. This case study adopted the International Standards Organization’s risk management framework to explore strategies for reopening collegiate recreational sport facilities during the pandemic. Document analysis was employed to analyze the reopening plans of four collegiate recreation departments across North America. The reopening plans focused on the risk assessment and treatment process and used a phased approach, with strategies moving from risk avoidance to risk reduction and transfer. Common risk management strategies …

Pledging Engagement: Motivations And Intentions For College Sport Attendance Among Greek-Letter Organizations, Stacey A. Forsythe, Alison Fridley, Chris Corr, Sarah Stokowski, Nnamdi Ezike

Journal of Applied Sport Management

While ticket sales and revenue have remained relatively constant in collegiate athletics over the past decade, attendance has steadily declined. Given the range of entertainment options available, student attendance at collegiate athletic events has, specifically, declined. While athletic administrators are often revenue oriented, decreasing attendance has effects that span campus communities and cultures. As Greek-letter organizations are nearly ubiquitous within the higher education setting, fraternity and sorority members serve a unique opportunity area for engagement with fan attendance initiatives and future alumni giving. Accordingly, this study examined the motivations for attending collegiate athletic events as a member of a Greek-letter …

Sports Marketing And Branding Among Gen Z And Their Digital Associations, Jordan C. Basso

Student Publications

This study addresses the intersection between sports marketing and branding among Generation Z, investigating the challenges, opportunities, and evolving dynamics in the digital realm. The problem at hand revolves around the intricate web of issues faced by athletes and stakeholders, including the implementation of Name, Image, and Likeness (NIL) rules, ethical considerations, and the transformative impact of social media. Background information was gathered from peer-reviewed literature. Using a qualitative research method, five participants from diverse sporting backgrounds provided insights through interviews. The participants were asked questions in a semi-formal setting about their personal experiences, background and understanding, education on these …

Effects Of Ai Voice Assistants’ Messages On Pro-Environmnetal Consumer Behavior: Message Content And Voice Attributes, Somang Min

Theses and Dissertations

The hospitality and tourism industry has increasingly prioritized environmental concerns, driving the adoption of green practices and communication strategies. This dissertation investigates the role of AI voice assistants in hotel rooms in promoting pro-environmental behavior, recognizing the importance of fostering environmental mindfulness through technology and behavioral interventions. This research explores the influence of voice attributes and message content on consumers' pro-environmental behavior when conveyed through AI voice assistants. It specifically focuses on the marketing cue of Kindchenschema cuteness by examining how a baby-like voice in AI voice assistants may enhance pro-environmental communication, a topic rarely addressed in the hospitality and …

Decoding Trustworthiness And Helpfulness Of Online Reviews In Hospitality: A Reader-Centric Perspective, Xiaonan Zhang

Theses and Dissertations

Online review is an ongoing popular topic for both researchers and practitioners. Consumers’ decision-making is largely influenced by the online reviews, especially those that are perceived as trustworthy and helpful given the information overload issue and existence of fake reviews. This dissertation consists of three independent but closely related studies focusing on trustworthiness and helpfulness of online reviews in hospitality industry. The objectives of this dissertation are to explore the factors affecting review trustworthiness and helpfulness as identified in previous research and determine their relevance to consumers' real-world reading and decision-making experiences, as well as the impact of message framing …

Ua80/1 Meeting Agenda & Minutes, W Club

University Organizations

Agenda and minutes of the September 2023 W Club Board of Directors meeting.

With Name, Image, And Likeness, College Sports Enters The Gig Economy, Sam C. Ehrlich, Joe Sabin, Neal C. Ternes

Management Faculty Publications and Presentations

With the arrival of name, image, and likeness (NIL), the college sports labor market has distinctly taken on similar characteristics to the gig economy, with athletes able to earn extra compensation through external NIL-based independent contractor “gigs.” But with this comparison comes comparable issues, and scholarship and litigation examining and challenging gig economy structures have identified several legal and ethical concerns both individual to each worker and more broadly affecting labor markets. Building off this literature, we conceptualize the NIL phenomenon within the gig economy space, exploring the legal and ethical concerns that have plagued companies like Uber and applying …

Ua80/1 Meeting Agenda & Minutes, W Club

University Organizations

Agenda and minutes of the August 2023 W Club Board of Directors meeting.

Ua80 Bylaws Revised, W Club

University Organizations

Bylaw revisions made in August 2023.