Digital Commons Network^™

Business Students Complete Service-Learning With The Women’S Foundation Of Greater St. Louis, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Eating What They Kill: The Stark Reality Of Athlete Compensation In Mixed Martial Arts And Potential Solutions, Christopher Piel

Arkansas Law Review

“They eat what they kill.” Dana White, President of the Ultimate Fighting Championship (“UFC”) said this about the state of fighter pay in the organization. White, the voice of the company, holds firm that fighters are adequately compensated for their services. The reality is that UFC fighters are not paid what they deserve, and, one way or another, there are big changes coming to the organization and the sport of Mixed Martial Arts (“MMA”) as a whole. In this Comment, I will discuss how the UFC has used its market power to suppress fighters’ wages and subject fighters to inequitable …

Antecedents Of Brand Authenticity In Cause-Related Sport Marketing Campaigns, Keevan Statz, Brian Gordon

Journal of Applied Sport Management

Cause-related sport marketing (CRSM) has been a popular managerial technique over the last two decades. There is a common perception that for CRSM to be effective, consumers must perceive the sponsoring brand to be authentic in its actions. Minimal empirical research has analyzed the antecedent factors that lead consumers to perceive a brand as authentic in CRSM. Using multiple linear regression, six antecedent factors’ impact on brand authenticity were tested. Perceptions of the brand’s motives and brand transparency were found to have a statistically significant impact on brand authenticity.

The Role Of Fans’ Responses To Sponsorship Activation In Shaping Sport Sponsorship Effectiveness, Junyi Bian, Benjamin Colin Cork

Journal of Applied Sport Management

The study explored how types of benefit in sponsorship affect fans’ inference of sponsors’ motives and their consequences on sponsorship effectiveness. A total of 1,478 National Basketball Association fans were recruited via Amazon Mechanical Turk and completed surveys through Qualtrics. Findings indicated that sponsors’ motives varied with types of benefit, with egoistic motives linked to utilitarian benefit and altruistic or normative motives tied to hedonic and social benefit. These results extended previous research by exploring more than the altruistic-egoistic motive dichotomy in linking benefit types to sponsorship effectiveness, highlighting the importance of aligning benefit with fan preference to boost relevance.

Matching Colors In Jersey Sponsorship: The Effect Of Team-Colored Sponsor Logo On Jersey Aesthetics And Purchase Intention, Sung Wook Son, Antonio Williams

Journal of Applied Sport Management

In jersey sponsorship, some sponsors today have decided to modify their logo colors to match the team colors. The present research examined the role of team-colored sponsor logo in jersey sponsorship, paying particular attention to its impact on perceived aesthetics of the jersey and fans’ willingness to purchase. Three experiments using both fictitious and actual sponsors across two different sports showed that the team-colored sponsor logo on a jersey was a positive predictor for both perceived aesthetics and purchase intention at all levels of team identification. The findings also revealed the indirect effect of the team-colored sponsor logo on purchase …

The Benefits Of Service With The Applied Sport Management Association: Make A Contribution!, Chad Seifried

Journal of Applied Sport Management

The Applied Sport Management Association’s Distinguished Service and Mentorship Award was initiated in 2022 as a renaming and repurposing of the ASMA Scholar Lifetime Achievement Award presented from 2009 to 2020. This service and mentorship award recognizes an ASMA member who has exhibited continued, exemplary service to ASMA, who connects sport management research with practitioners in an applied manner, and who demonstrates dedication to students and mentorship within the ASMA. Recipients of this award provide a keynote address to the ASMA membership at the annual conference. The content of this address is published in the Journal of Applied Sport Management, …

“The Only Ones I Could Rely On”: An Exploration Of The International Athlete Experience At Ncaa Division I Institutions, Chris Corr, Nicole Sellars, Christopher Atwater, Charles Macaulay, Karina Jolly, Sarah Stokowski, Marek Taškár

Journal of Applied Sport Management

International athletes constitute a significant demographic within NCAA Division I athletics, offering diverse cultural perspectives and often enhancing team performance. Despite the documented importance of social support structures in facilitating their socio-cultural adaptation, the role of institutional and organizational support remains underexplored. This study aims to bridge this gap by examining the experiential satisfaction of international athletes competing in NCAA Division I sports, with a particular focus on their perceptions of institutional and organizational support. Utilizing a qualitative approach, semi-structured interviews were conducted with 33 international athletes across multiple NCAA Division I institutions. The findings reveal varying degrees of dissatisfaction, …

Advancing The Mission: Highlights From The 2025 Asma Conference, Marshall Magnusen

Journal of Applied Sport Management

The Journal of Applied Sport Management (JASM) is the official publication of the Applied Sport Management Association (ASMA), which is a scholarly organization that builds research partnerships between faculty and students. ASMA also facilitates connections between sport management faculty and students studying sport and practitioners working in the sport industry. In 2025, the annual conference was hosted by the University of Cincinnati under the direction of Dr. Matt Huml. Highlights from the annual conference include Dr. Chad Seifried from Louisiana State University receiving the ASMA Distinguished Service and Mentorship Award and Dr. Lawrence Judge of Ball State University becoming an …

2025 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2025.

Something’S Gotta Give: An Analysis Of Team Derogation And Deviant Behavior Surrounding Rivalry Games, Cody T. Havard, Timothy D. Ryan, Michael Hutchinson

Findings in Sport, Hospitality, Entertainment, and Event Management

This case analysis discusses the ever-growing concern over players and participants showing derogation and negative behavior toward competitors before, during, and after rival contests. We discuss examples taken from the 2024 Rivalry Week in college football, along with underlying literature addressing out-group derogation, in-group bias, and the impacts of competition and rivalry on participant and fan behavior. A call for additional research on the phenomenon of increasingly negative behavior is provided.

Unveiling The Pathways: Exploring Influential Factors Shaping The Intentions To Engage With Chatgpt, Nurul Izzah, Anusuyah Subbarao

International Journal of Management, Finance and Accounting

Artificial intelligence (AI), notably embodied in ChatGPT, has transformed various sectors, including education and content creation. Initially conceptualized in the 1950s, AI’s integration into education has facilitated personalized learning and dynamic evaluations. ChatGPT, an AI language model, exhibits advancements in natural language processing, aiding users in generating custom content. ChatGPT has rapidly gained popularity, reaching over 100 million monthly users. Its educational potential lies in providing tailored learning experiences and streamlining administrative tasks. However, there is a lack of research in the literature on factors influencing the use of ChatGPT among university students in Malaysia for educational purposes. Therefore, the …

Exploring The Incidence Of Synthetic Versus Non-Synthetic Cannabinoid-Induced Psychosis: A Scoping Review, Ruaa Al-Juboori, Zachariah Francois, Precious Patrick Edet, Marie Barnard

Faculty and Student Publications

Cannabinoids, including synthetic and non-synthetic variants, are associated with diverse mental health outcomes including the development of psychotic symptoms. While non-synthetic cannabinoids such as THC are well-studied, the stronger affinity of synthetic cannabinoids for cannabinoid receptors may lead to more severe and unpredictable health outcomes, including acute psychosis. Therefore, the objective of this scoping review is to investigate if the literature reported differences in the incidence of synthetic cannabinoid-induced psychosis versus non-synthetic cannabinoid-induced psychosis and quantify these differences if present. Following the JBI guidelines for scoping reviews, we will conduct a literature search across multiple databases including PubMed, PsycINFO, Scopus, …

Examining Factors Affecting Consumers’ Daily Fantasy Sports And Sports Betting Participation: Comparing Motivation And Perception Of Skill Versus Luck, Koo Yul Kim, Colin Lopez

UNLV Gaming Research & Review Journal

With the Supreme Court lifting the federal ban on sports betting, dominant Daily Fantasy Sports (DFS) operators including DraftKings and FanDuel have entered the sports gambling market and operate in legalized states in the United States. These providers of both DFS and sports betting are making efforts to better understand the characteristics of both DFS and sports betting consumers and develop effective marketing strategies to target each consumer segment. This research investigates the differences in motivation to participate and perception of skill vs. luck between DFS and sports betting participants. 934 adults (sports betting = 434, DFS = 500) were …

The Future For Sport Officiating Research: An Expert Statement, Tom Webb, David J. Hancock, Matthew Weston, Stacy M. Warner, Werner F. Helsen, Clare Macmahon, Noel Brick, Roy D. Samuel, Jacob K. Tingle

School of Business Faculty Research

Research, coverage, and understanding in sport officiating related scholarly activity have increased markedly in the last decade. Sport officials (referees, judges, umpires) have been historically underrepresented in the sport management, psychology, and physiology literature, but this collection of experts provides avenues for collaboration and exploration that can contribute to understanding systems, individuals, and initiate real-world changes for sporting organisations, policy makers, and officials themselves. Focused and organised around the key research areas and priorities of physiology, decision making, psychology, mental health, management, and training and development, this statement offers detail on the development of the research and associated literature and …

The Future For Sport Officiating Research: An Expert Statement, T. Webb, D. J. Hancock, M. Weston, S. Warner, W. F. Helsen, C. Macmahon, N. Brick, R. D. Samuel, Jacob K. Tingle

School of Business Faculty Research

Research, coverage, and understanding in sport officiating related scholarly activity have increased markedly in the last decade. Sport officials (referees, judges, umpires) have been historically underrepresented in the sport management, psychology, and physiology literature, but this collection of experts provides avenues for collaboration and exploration that can contribute to understanding systems, individuals, and initiate real-world changes for sporting organisations, policy makers, and officials themselves. Focused and organised around the key research areas and priorities of physiology, decision making, psychology, mental health, management, and training and development, this statement offers detail on the development of the research and associated literature and …

Ua80/1 Meeting Minutes, W Club

University Organizations

Minutes of the January 2025 W Club Board of Directors meeting.

A Comparative Study Of Leadership Styles Of U.S. Olympic Swimming Head Coaches, Stephanie Barnes

Masters Theses

The role of leadership is paramount in successful sport coaching. The current study explored the realm of coaching in swimming to gain a deeper understanding of the unique and diverse leadership styles of U.S. Olympic Head Swimming Coaches. This study employed a qualitative phenomenological research design using a case study approach with two specific cases. Purposeful sampling was utilized to investigate two former U.S. Olympic Head Swimming Coaches with a combined 80 years of elite professional swim coach experience. Through semi-structured interviews and detailed questions, meaningful insight was gained into coaching practices, athlete interactions, and self-perceived effectiveness. Data analysis utilizing …

The Likelihood Of Sport Fans Selecting A Team To Follow Based On Uniform Color, Frederick G. Grieve, Daniel L. Wann, Logan M. Grieve, Jordan M. Pearsall

Findings in Sport, Hospitality, Entertainment, and Event Management

The purpose of the present investigation was to examine the relationship between color and supporting sport teams. Some reasons why individuals support teams are team identification, need to belong, and the minimal group paradigm. Participants in this study (final sample N = 131) completed a questionnaire packet to assess their selection of teams because of uniform color. Participants provided their favorite team and demographics, then completed the SSIS, SFQ, vignette, and TAS. Results from the current study indicated that some participants selected a team based on color. Those who did select a team based on color reported that they would …

Juegos Panamericanos Y Parapanamericanos 2023. Estudios Sobre El Impacto Social, Turismo, Voluntariado, Y Equilibrio De Género, Gonzalo A. Bravo, Daniel Duclos-Bastías, Jorge Silva-Bórquez, Jose María López-Gullón, Jose Miguel Vegara-Ferri, Salvador Angosto-Sánchez, Melissa L. Roco-Olivares, Patricio A. Rubilar-Arancibia, David Gallegos-Meza, Natasha Santos-Lise

Faculty & Staff Scholarship

During the Santiago 2023 Pan American and Parapan American Games, held between October and November of 2023 in Santiago, Chile, six researchers from universities in the United States, Spain and Chile, conducted data collection for four research studies. These studies focused on: (1) the Games’ social impact on residents; (2) tourist profiles and their evaluations of the event; (3) volunteer motivations, empowerment, satisfaction, and future intentions; and (4) progress toward gender equity in Pan American sport organizations. Over 13,000 responses were collected. Findings on social impact showed improved public perception, enhanced infrastructure, a better city image, and a stronger sense …

Gotta Take My Avatar Shopping: Impacts Of Interactive Virtual Shopping In Esport, Yongjin Hwang, Keshav Gupta

Faculty Publications

Purpose

Esports game developers are incorporating interactive virtual shopping (IVS) experiences into their products to facilitate consumer–brand interactions. Despite the potential influence of IVS, existing research lacks an understanding of its impact on consumers’ overall affect– particularly game enjoyment, a critical factor in sustaining engagement with esports products – and on attitudinal change toward brands in the real world.

Design/methodology/approach

An experiment was designed to examine the impact of shopping in the virtually interactive esports marketplace on game enjoyment. Mediating effects of positive change in brand attitude, perceived realism and character attachment and the moderating effect of self-avatar gender congruity …

How Agency From Precollege Experiences Empowers Black Student-Athletes To Succeed And Find Belonging At Pwis: A Phenomenological Study, Deborah V. Hogan

Journal of Issues in Intercollegiate Athletics

In the ever-changing college football landscape, Division I (DI) student-athletes seek to maximize their athletic and financial potential while navigating the academic and social challenges of college life. For Black student-athletes (BSAs) at predominantly White institutions (PWIs), the campus racial climate shapes their college experience and sense of belonging. The current phenomenological study explores how DI Black football student-athletes (BFSAs) use agency from precollege experiences to navigate racial climates and find belonging at PWIs. Using Critical Race Theory (CRT) and sense of belonging frameworks, semi-structured interviews were conducted with 13 former BFSAs from DI PWIs. The study revealed three main …

2025 Transfer & Adult Students Viewbook, Morehead State University. Office Of Communications & Marketing.

Communications and Marketing Publications Archive

The 2025 Morehead State University Transfer and Adult Students Viewbook.

Ua19/16/5/13 Athletic Media Relations - Baseball Film/Video/Audio File, Wku Archives

WKU Archives Collection Inventories

Film, and video of WKU baseball games.

Ua19/16/5/16 Athletic Media Relations - Volleyball Film/Ideo/Audio File, Wku Archives

WKU Archives Collection Inventories

Video of WKU volleyball games.

Ua19/16/1/1 2025 Hilltopper Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2025 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Investigating Esports Training And Performance: An Evaluation Of Research And Practice, Kalem Griffin

Undergraduate Honors Theses

This paper investigates performance and training in eSports. The guiding research question is: What does an investigation of the academic literature on esports performance and training reveal? Performance and training are significant areas of interest in esports, as they encompass a range of insights, challenges, and opportunities. While performance and training have been well researched and documented across the broader sport industry, insight and understanding into esports performance and training remain limited, despite their considerable impact and significance.

Much remains to be explored, discussed, and achieved regarding eSports performance and training. In this area, much is at stake in the …

Accelerating The Growth And Development Of Entrepreneurship Within The Neurodiverse Community, Donna Iucolano Ph.D., Jonathan Ali, Jason Schwartz, Christian Michaels

Business: Faculty Publications

This paper shares the results of student efforts in a Fall 2024 undergraduate Capstone course at Molloy University’s School of Business. During the 14-week semester, eight students worked in two teams to address an opportunity for Backyard Players & Friends (BYP), a nonprofit organization based in Rockville Centre (Long Island), New York dedicated to inclusivity for people 14+ years old. To help fulfill its mission, BYP ventured into retail by opening a boutique named Front Porch Market (FPM) in December 2022. FPM was the focus of a Capstone in Spring 2024, and those efforts led to this follow-up engagement. The …

The Legend Of Taylor Heinicke: An Autoethnography Of Unexpected, Passionate Fandom, Brendan O'Hallarn

Communication & Theatre Arts Faculty Publications

Passionate fandom is not a novel phenomenon in the field of sport. The fervor of fans builds stadiums and has allowed the sport industry to grow exponentially in the past few decades. Scholars have examined the passionate fan through many theoretical lenses, but comparatively little scholarship has looked at sport fandom fervor from inside. An autoethnographic examination of my unexpected journey as a fan of journeyman National Football League (NFL) quarterback Taylor Heinicke demonstrates how fandom can stir passions and create rituals in sport followers. A multimedia diary of Heinicke's unexpected ascension to starting quarterback of the Washington Commanders provides …

Fair Play? Gender Equity, Title Ix And Resource Allocation In College Athletics, Caleb Horsch

Honors Theses

Amid a period of rapid transformation in college athletics, gender equity and Title IX remain underemphasized in the discourse. This study investigates disparities in athletic expenditure by gender, finding that in 2022, Division I institutions spent approximately $1.30 on men’s teams for every $1.00 spent on women’s teams. While Title IX does not mandate equal spending, it does require that schools provide equitable experiences for male and female student-athletes. The persistence and magnitude of an expenditure gap call into question if schools are continuing to meet Title IX. This study identifies the characteristics of schools associated with less equal expenditure …

Dominance Of Leading Business Schools In Top Journals: Insights For Increasing Institutional Representation, Rodrigo Romero-Silva, Erika Marsillac, Sander De Leeuw

Information Technology & Decision Sciences Faculty Publications

The competitive push for business schools to publish in prestigious journals has resulted in a disproportionate number of papers in prestigious Management and Operations Research/Management Science (OR/MS) journals coming from a select group of institutions. Our analysis shows the Matthew effect of prestigious journals favors established schools with 51.2% of papers in 18 Management ABS 4* journals and 61.3% of papers in 3 OR/MS ABS 4* journals involving authors from the 100 top business schools identified by the University of Texas at Dallas (UTD). Citation patterns are similarly concentrated among papers authored by scholars from UTD-listed business schools, with nearly …