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Articles 361 - 390 of 5317
Full-Text Articles in Entire DC Network
The Nfl And The Digital Era: How Social Media Has Redefined The National Football League, Lexis Brattain
The Nfl And The Digital Era: How Social Media Has Redefined The National Football League, Lexis Brattain
Whittier Scholars Program
To summarize this senior project, you can look at it from two perspectives. One being- a sports fan interested in fan engagement, or someone more interested in social media marketing. This paper shows how both work together to improve one another just the same. As the NFL transitioned from traditional marketing to a dynamic, real-time digital strategy, social media emerged as a powerful tool to reach diverse audiences and foster deeper connections with fans. By leveraging platforms, the NFL has not only expanded its global digital footprint but also redefined its presence in the entertainment industry. This report analyzes the …
How High School Athletic Directors In Southwest Michigan Paths Differ, Lily Browning
How High School Athletic Directors In Southwest Michigan Paths Differ, Lily Browning
Honors Theses
The world of athletics continues to grow at a rapid rate, athletic directors are at the forefront of the sporting world particularly in high school athletics. So, how does one begin a career in athletic directing. The traditional path has been being a teacher or coach at the school and then moving into the administration portion of athletics. However, that is not the case for everyone and that is why the findings of this study are important to the field. There are not certain paths that get you to the job quicker than others in the world of athletic directing. …
Physical Activity Curriculum And Marketing Strategy For Dale Vuelta To Empower Young Girls In Mexico., Reagan A. Dodson, Eunice M. Lee
Physical Activity Curriculum And Marketing Strategy For Dale Vuelta To Empower Young Girls In Mexico., Reagan A. Dodson, Eunice M. Lee
SPARK Symposium Presentations
The World Health Organization (WHO) found that nearly one-third of the world’s adult population are physically inactive, not meeting the global recommendations of at least 150 minutes of necessary physical activity per week (WHO, 2024). Adolescent girls were less active than adolescent boys, with 85% in comparison to 78%. In Mexico, 88% of girls, ages 11-17, are physically inactive (WHO, 2022). In Mexico, the stigma around girls practicing sports remains strong; gender-based violence grows by the year, and girls are often bullied, questioned, or discouraged from participating in sports (B. Möller, personal communication, September 23, 2024). Dale Vuelta, a non-profit …
Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations
Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases and game statistics for WKU women's basketball team in spring 2025.
Ua19/16/2 Ahletics Press Releases, Wku Athletic Media Relations
Ua19/16/2 Ahletics Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases regarding general activities of the WKU Athletics Department for spring 2025.
Ua19/16/2 Volleyball Press Relations, Wku Athletic Media Relations
Ua19/16/2 Volleyball Press Relations, Wku Athletic Media Relations
WKU Administration Documents
Press releases and game statistics for WKU volleyball team in spring 2025.
Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations
Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases and game statistics for WKU track teams in spring 2025.
Ua19/16/2 Football Press Releases, Wku Athletic Media Relations
Ua19/16/2 Football Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases and game statistics for WKU football team in spring 2025.
Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations
Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases and game statistics for WKU soccer team in spring 2025.
Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations
Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases and game statistics for WKU men's basketball team in spring 2025.
Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations
Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases and game statistics for WKU golf teams in spring 2025.
Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations
Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases and game statistics for WKU tennis teams in spring 2025.
Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations
Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases and game statistics for WKU softball team in spring 2025.
Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations
Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases and game statistics for WKU baseball team in spring 2025.
Transforming The Feminist Movement – How Female Celebrities Influence The Economic Power And Consumer Behaviors Of Women, Erin Lewantowicz
Transforming The Feminist Movement – How Female Celebrities Influence The Economic Power And Consumer Behaviors Of Women, Erin Lewantowicz
Senior Theses
This thesis explores the evolving relationship between feminism, economic power, and celebrity culture in the 21st century. Through an examination of three key industries—entertainment, athletics, and influencers—this study highlights how female celebrities like Taylor Swift, Caitlin Clark, and Alix Earle act as catalysts for significant shifts in women’s economic and consumer power. Taylor Swift’s impact on the entertainment industry, Caitlin Clark’s role in redefining women’s sports, and Alix Earle’s influence on the social media marketing landscape illustrate the growing authority of women as consumers and change-makers. Utilizing social media, brand partnerships, and unprecedented fan engagement, these women transcend traditional …
Athlete Decision-Making Process In The Liminality After Career-Ending Injuries, Grace Davie
Athlete Decision-Making Process In The Liminality After Career-Ending Injuries, Grace Davie
Theses and Dissertations
This qualitative study explored the decision-making process of athletes in the liminal period immediately following career-ending injuries. While existing research has examined transition challenges and coping strategies, there remains a critical gap in understanding how athletes actively make decisions that shape their post-sport trajectories during this crucial period. Using Crisis Decision Theory (CDT) as a theoretical framework, this study investigated athletes' overall experience, support systems, injury severity assessment, and response option determination and evaluation during the immediate post-injury decision-making process. Key findings demonstrated that athletes' decision-making processes closely aligned with CDT's three-stage framework: assessing injury severity, determining response options, and …
Does Name, Image, And Likeness Increase Gender Inequality In College Athletics?, Aimee Christenson
Does Name, Image, And Likeness Increase Gender Inequality In College Athletics?, Aimee Christenson
Political Science Theses and Capstones
In June of 2021, the National Collegiate Athletic Association adopted its first interim policy regarding Name, Image, and Likeness. From here, college athletes have been able to benefit from opportunities regarding their brand as an athlete. While this development has been historic in its expansion of rights to athletes, it highlights the inequities between male and female athletes. Title IX requires equal opportunity for male and female students. This research raises questions about whether NIL is increasing the disparity between male and female athletes. To answer this question, I looked at NIL data collected by Kyle Ems on the NIL …
Consumer Intentions And Its Influence On Local Rodeo Attendance, Sierra H. Greene, Melinda Mclelland
Consumer Intentions And Its Influence On Local Rodeo Attendance, Sierra H. Greene, Melinda Mclelland
AMTP Proceedings 2025
The sport of rodeo has been an American fan favorite for many decades. The opportunity to experience western culture is captivating to many consumers. Although the sport has remained popular, there is limited research exploring consumer attitudes and behavioral intentions related to rodeo. Ultimately, this research will explore consumer attitudes and behavioral intentions toward rodeo via two studies. The objective for study one is to explore how students perceive local rodeos and how this impacts intentions to attend. The purpose of this study is to understand students’ attitudes towards rodeo and their intentions to participate and provide actionable insights to …
Sustainability And Visit Intentions: The Mediating Role Of Identification With The Destination., Nicolas G. Lorgnier
Sustainability And Visit Intentions: The Mediating Role Of Identification With The Destination., Nicolas G. Lorgnier
AMTP Proceedings 2025
The United Nations' Sustainable Development Goals (SDGs) provide a framework to enhance tourism competitiveness, crucial for recovery post-COVID-19. Despite initial successes, research on SDGs' impact on destination brand image is limited. This study explores SDGs' influence on destination brands and the mediating role of identification in a cross-cultural context, organized around four research questions. The study uses data from online surveys in five countries, analyzed through PLS-SEM. Results show that destination SDGs are the most predictive of visit intention, with tourist SDGs negatively moderating this influence. The study finds that SDG-congruity measures are redundant and do not enhance visit intention …
Reducing Information Asymmetry: Economic Value Of Airbnb Signals In A Small College Town, Hatice Sena Akkurt
Reducing Information Asymmetry: Economic Value Of Airbnb Signals In A Small College Town, Hatice Sena Akkurt
Theses and Dissertations
Trust is the backbone of platform operations. Airbnb platform designers implement various methods including trust-building mechanisms, user interface (UI) artifacts, and reputation management systems. Previous research has explored trust in Airbnb, yet little is known about the economic value of trust indicators in smaller cities and rural areas. Thus, this thesis investigates the economic significance of User Interface (UI) artifacts, including the “Superhost” badge, star ratings, and listing photographs, within the peer-to-peer accommodation sector in the Columbia Metropolitan Area. Drawing on signaling theory, we conducted quantitative analysis, to examine the relationship between trust indicators and listing prices, controlling factors like …
Who’S On First, What’S On Second An Analysis Of Major League Baseball Fans And Multiple Points Of Attachment, Ryan W. Dastrup
Who’S On First, What’S On Second An Analysis Of Major League Baseball Fans And Multiple Points Of Attachment, Ryan W. Dastrup
Theses and Dissertations
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Book Review: Justice Batted Last, Darlene A. Kluka, Aaron Livingston
Book Review: Justice Batted Last, Darlene A. Kluka, Aaron Livingston
Global Sport Business Journal
Book Review of Don Zminda's (2025) Justice Batted Last: Ernie Banks, Minnie Miñoso, and the Unheralded Players Who Integrated Chicago's Major League Teams
“Burned At The Stake”: Unpacking Disinformation In The Story Of A Coach Allegedly “Terminated” For Expressing Anti-Transgender Women Athlete Beliefs, Ellen J. Staurowsky
“Burned At The Stake”: Unpacking Disinformation In The Story Of A Coach Allegedly “Terminated” For Expressing Anti-Transgender Women Athlete Beliefs, Ellen J. Staurowsky
Journal of Issues in Intercollegiate Athletics
On August 29, 2023, a video testimony entitled ‘Burned at the Stake’: One NCAA Coach’s Battle to Protect Women’s Sport was released. The film was part of a “female athlete storytelling series” developed and funded by the Independent Women’s Forum (IWF) designed to support the IWF’s stated agenda to “fight to save women’s sports and counter the radical agenda that seeks to erase women” by allowing transgender girls and women on teams that match their identities. The central figure in the video is Kim Russell, then head women’s lacrosse coach at NCAA Division III Oberlin College, who claimed her right …
The Relationships Between Perceived Stress, Burnout, And Work-Family Conflict Among Athletic Trainers Working In Collegiate Sport, Stephanie M. Singe, Alexandrya Cairns, Christianne M. Eason
The Relationships Between Perceived Stress, Burnout, And Work-Family Conflict Among Athletic Trainers Working In Collegiate Sport, Stephanie M. Singe, Alexandrya Cairns, Christianne M. Eason
Journal of Issues in Intercollegiate Athletics
Athletic trainers in collegiate sport experience burnout and work family conflict, however the relationship with perceived stress in this setting has yet to be explored. The purpose of this study was to explore the impact that perceived stress has on self-reported measures of burnout and work family conflict. Secondarily, the study aims to better understand if subdivision (DI, DII, DIII) within the NCAA impacts perceived stress, burnout, or work family conflict. A web-based cross-sectional survey (Qualtrics, Provo, UT) was utilized to collect data on collegiate athletic trainers’ perceptions of stress, burnout, and work family conflict as well as demographics relevant …
The Road Less Traveled: Analyzing The Career Paths Of Women Athletic Directors Utilizing Social Network Analysis, Mary C. Motley, Jonathan A. Jensen, Erianne Weight, Brad Bates
The Road Less Traveled: Analyzing The Career Paths Of Women Athletic Directors Utilizing Social Network Analysis, Mary C. Motley, Jonathan A. Jensen, Erianne Weight, Brad Bates
Journal of Issues in Intercollegiate Athletics
The purpose of this research is to analyze the career paths of current NCAA Division I women athletic directors (ADs), towards the goal of building and identifying networks within intercollegiate athletics. By using social network analysis (SNA), this research builds out a hiring network within intercollegiate athletics by analyzing the career changes of current Division I women ADs. The objectives of this study included exploring current women AD career paths, uncovering institutions deemed most influential in the network, and comparing the career paths of women and men ADs. Findings suggest that on average, women ADs have longer career paths than …
Book Review: The Price: What It Takes To Win In College Football's Era Of Chaos, Rob Mcdermand
Book Review: The Price: What It Takes To Win In College Football's Era Of Chaos, Rob Mcdermand
Journal of Issues in Intercollegiate Athletics
In The Price: What It Takes to Win in College Football's Era of Chaos Armen Keteyian and John Talty have written the first comprehensive post-NIL examination of college football’s new landscape for coaches, athletes, agents, and athletic departments. The authors explore the newly disrupted landscape of college football, likening it to the "Wild West" where traditional structures have been upended. The authors detail the profound impact of recent upheavals, including the COVID-19 pandemic, the transfer portal, and name, image, and likeness (NIL), which have collectively struck the sport like a nuclear bomb, leaving coaches and administrators grappling with unprecedented challenges. …
Evaluation Of Online Information On The Cold Shock Response To Accidental Immersion In Cold Water, Adam Wilson, Heather Massey, Clare M. Eglin
Evaluation Of Online Information On The Cold Shock Response To Accidental Immersion In Cold Water, Adam Wilson, Heather Massey, Clare M. Eglin
International Journal of Aquatic Research and Education
Many of the UK open water accidental deaths have been attributed to the initial responses to cold water immersion (CWI) collectively known as the cold shock response (CSR). The aim of this study was to analyse the publicly available internet information on CWI and CSR for accuracy and quality compared to the ‘gold standard’ published, peer-reviewed research. Seventy-eight webpages which provided information in English on unexpected CWI and CSR were evaluated. Webpages were accessible, widely available, and had appropriate readability scores. Webpage accuracy was suboptimal including only presenting on average 10 (range 3-16) CSR components out of 19. Quality of …
High Performance International Student-Athletes’ (Isas’) Career Experience: Cultural Intelligence (Cq) And Transition To Sec Schools, Tsu-Lin Yeh, Mark S. Nagel, Allison Anders, Stephen Shapiro
High Performance International Student-Athletes’ (Isas’) Career Experience: Cultural Intelligence (Cq) And Transition To Sec Schools, Tsu-Lin Yeh, Mark S. Nagel, Allison Anders, Stephen Shapiro
Journal of Athlete Development and Experience
Given the increasing recruitment of International Student Athletes (ISAs) in the US, this study investigated high-performance international athletes’ career transitions in Southeastern Conference (SEC) schools. Utilizing Cultural Intelligence (CQ) theory, which explains a person’s capability for performing well in culturally diverse environments (Fang et al., 2018), this study specifically examined how the four CQ elements (metacognition, cognition, motivation, and behavior) impacted ISA’s transitions. Using criterion-based sampling and snowball sampling, a total of 14 ISAs (five females and nine males) were interviewed. The four CQ elements were utilized as protocol coding for analyzing the interview manuscripts (Saldaña, 2016). Facing new/different cultural …
Take A Risk Or Play It Safe? Views Held By Student-Athletes, Russell D. Ravert, Marissa K. Turner, Wenting Sun
Take A Risk Or Play It Safe? Views Held By Student-Athletes, Russell D. Ravert, Marissa K. Turner, Wenting Sun
Journal of Athlete Development and Experience
Because assessing and managing risks is an integral part of sports, athletes may develop general beliefs regarding taking and avoiding risks that they draw upon. This qualitative study used inductive content analysis of survey responses to examine risk-related experiences and attitudes in sample of U.S. NCAA Division I college student-athletes (N = 101) from a variety of sports. Participants were asked to describe situations they experienced that required deciding whether or not to take risks, and to describe their “personal philosophy” on taking risks and playing it safe. Thematic analysis identified five situational contexts in which the student-athletes said …
#Rookieparty: The Intersections Of Social Media, Hazing, And Canadian Varsity Sport, Jay Johnson Dr., Geneva Gudmundson, Jessica W. Chin, Margery Holman
#Rookieparty: The Intersections Of Social Media, Hazing, And Canadian Varsity Sport, Jay Johnson Dr., Geneva Gudmundson, Jessica W. Chin, Margery Holman
Journal of Athlete Development and Experience
Prior to the start of the pandemic in 2020, almost two-thirds of all varsity athletes across gender and sport in Canada had engaged in a sport hazing ritual (Johnson et al., 2018). While hazing in sport has been researched from a variety of perspectives, few studies have examined hazing in the context of varsity athletes' social media use. This is a potential space where Johnson (2017) suggested that technological tools such as cellphones, that provide instant access to social media, have enabled users to more easily capture and post online, potentially exacerbating the trauma inflicted on rookies during team hazing …