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Pearl Harbor, Richard C. Crepeau

On Sport and Society

This piece on Pearl Harbor and Baseball was the fifteenth of this series of essays on Sport and Society. It dates from December of 1991 the 50th Anniversary of the attack on Pearl Harbor and was written as a radio commentary for WUCF-FM an NPR affiliate in Orlando. It aired on December 6, 1991.This seemed like a good time to retrieve it from an HD floppy disc and air it out one more time.

2015-12-03 Athletic Program Budget Overview, Morehead State University. Office Of Athletics.

Faculty Senate Records

A response to an article in the Chronicle of Higher Education and the Huffington Post referring to the athletic program budget at Morehead State University from December 3, 2015.

Extravagance, Richard C. Crepeau

On Sport and Society

In a recent analysis of the money flow in intercollegiate football, The Washington Post, laid out in considerable detail the not so surprising conclusion that revenue at the Power Five Conferences has increased dramatically over the past decade, while spending has exceeded the growth of revenue. Nationally between 2004 and 2014 some 48 athletic departments increased their income from $2.67B to $4.49B. Despite the apparent windfall 25 of those departments ran a deficit in 2014, and two of them, Auburn and Rutgers, lost more money in 2014 than they did in 2004.

2015-12-03, Morehead State Board Of Regents

Morehead State Board of Regents Agenda Books and Meeting Minutes

No abstract provided.

Spectator Attendance Strategies: A Best Practices Examination Of Mls Expansion Franchises, Bryce Schomburg

Recreation, Parks, and Tourism Administration

The expansion of Major League Soccer (MLS) has dramatically raised league awareness throughout the nation. This impact was influenced by the additional consideration organizations have paid to the role of spectator attendance within professional sports. The purpose of this study was to examine the best practices for spectator attendance strategies employed by recent MLS expansion franchises. The following organizations were evaluated for the comparative analysis: Seattle Sounders, Portland Timbers, and New York City FC. These organizations were analyzed through a best practices comparison guide developed by the researcher. Data were collected from the selected teams’ websites, third party organization analysis, …

Beyond Amateurism: The Rebranding Of Major College Athletics, Dallas D. Branch Jr., Olin L. Adams, Marie Kraska

Journal of Applied Marketing Theory

For decades prior to NCAA v. Board of Regents, the brand of college athletics, even at the highest level, was amateurism. However, the last three decades of surging revenues and costs, as well as the current wave of litigation challenging amateurism, force decision makers in major college athletics to contemplate a future in which amateurism is banished or in retreat. In sum, the brand has outgrown amateurism. Major college athletics can survive a paradigm shift by selling the action in its games, the game day experience, and the traditions of the institutions.

A Comparison Of Athletic Identity And Career Maturity Of Female Student-Athletes At Different Levels Of Competition, Simeon Hinsey

Graduate Theses and Dissertations

This study explored the relationship between the athletic identity and career maturity of women’s basketball student-athletes. Differences in athletic identity and career maturity were also investigated based on a women’s basketball student-athlete’s level of competition, race, year in school, socioeconomic status, and professional athletic career aspirations. In order to examine the relationship between these variables, a convenience sample of 209 women’s basketball student-athletes from NCAA Division I (n = 62), NCAA Division II (n = 40), NCAA Division III (n = 50), and NAIA (n = 57) institutions located in the southeastern region of the United States participated in the …

Characteristics And Motivations Of Die-Hard Sport Fans, Ryan Smart, Steve Chen, Kenneth Henderson

Journal of Applied Marketing Theory

Past research has examined the die-hard fans’ characteristics, consumption behaviors, and attending motivation of avid sport fans. The study further evaluated those fans’ characteristics and motivation through a series of qualitative interview questions based on the conceptual frameworks of loyalty, fan motivation, fan identity, and “sport-as-religion.” The participants were 24 season-ticket holders of a Mid-west professional football team who also identified themselves as a fan of football, baseball, basketball, and hockey. Their fanship varied from collegiate to professional level teams of various locations. Results showed die-hard fans’ game-attending motivations were influenced by their family, popularity and performance of players, and …

The Senator Nat G. Kiefer University Of New Orleans Lakefront Arena: An Internship Academic Report, Nicholas Cassara

Arts Administration Master's Reports (1984-2016)

This report discusses my internship with the Lakefront Arena at the University of New Orleans. Included in this report is a breakdown of the Arena’s management and facilities, internship overview, organization analysis based upon my observations, best practices comparing similar venues, and recommendations to the Lakefront Arena. The internship concluded with a job offer as the interim Campus Booking Coordinator, to which I accepted.

Gameday Food And Beverage: The Perspective Of College Football Fans, Brody J. Ruihley, Rob Hardin

Journal of Applied Marketing Theory

This study examines sport spectators’ food and beverage experience through the lens of service quality, targets of quality, and standards of quality in sport-based services. Both qualitative and quantitative data were collected from 1,495 adults attending at least one American college football game. Thematic analysis produced five themes of price, variety, quality, service, and amenities while comparison analysis found several demographic differences. Findings reveal food and beverage to be critical in overall experience at sporting events. The overwhelming majority of comments were negative and findings provide feedback as to how important this aspect of the game experience is.

Thanksgiving, Richard C. Crepeau

On Sport and Society

As with all American traditions, if it happened once or twice it is one. Therefore I present my traditional Thanksgiving piece.

Mud Volleyball Tournament Fundraiser Event Supporting The Water Project, Autumn Gammon

Honors Theses

The WMU Mud Volleyball Tournament took place on September 26, 2015 as Autumn Gammon and Morgan DeBoer’s honors thesis project for the Lee Honors College. The tournament was a fundraising event that helped bring awareness to The Water Project, a non-­‐profit organization that is dedicated to bringing clean water systems to communities throughout Sub-­‐Sahara Africa. Held at the Kalamazoo County Expo Center and Fairgrounds, the event brought together Western Michigan University students and surrounding community members for a fun-­‐filled day in the mud supporting a deserving cause.

The event took a great deal of organizing, with planning starting in the …

Mud Volleyball Tournament Fundraiser Event Supporting The Water Project, Morgan Deboer

Honors Theses

The WMU Mud Volleyball Tournament took place on September 26, 2015 as Autumn Gammon and Morgan DeBoer’s honors thesis project for the Lee Honors College. The tournament was a fundraising event that helped bring awareness to The Water Project, a non-­‐profit organization that is dedicated to bringing clean water systems to communities throughout Sub-­‐Sahara Africa. Held at the Kalamazoo County Expo Center and Fairgrounds, the event brought together Western Michigan University students and surrounding community members for a fun-­‐filled day in the mud supporting a deserving cause.

The event took a great deal of organizing, with planning starting in the …

Proceedings Of The International Interdisciplinary Business And Economics Conference: Volume 5, Cihan Cobanoglu, Serdar Ongan

University of South Florida (USF) - M3 Publishing

This is the fifth volume of the International Interdisciplinary Business and Economics Conference Proceedings Series.

ISSN: 2372-5885

A Month To Remember, Richard C. Crepeau

On Sport and Society

For the past several weeks I have seen a multitude of stories from the wild world of sport that have struck me as something about which I wanted to write and set my brain whirring. Unfortunately for a number of reasons I have not been able to find the time to expound on any of them.

Larry Brown Etc., Richard C. Crepeau

On Sport and Society

Larry Brown was awarded the hat trick this week by the NCAA. For the third time in his college coaching career Brown is the head basketball coach at a university whose basketball program was found to have violated NCAA regulations. The first came in the early eighties at UCLA where his program was found to be guilty of getting “improper inducements” from UCLA boosters. The second came in the late eighties at Kansas where recruiting violations and improper use of travel funds were on the list of achievements

By Any Other Name: Image Advertising And The Commercial Speech Doctrine In Jordan V. Jewel, Kelly Miller

Loyola of Los Angeles Entertainment Law Review

This Comment focuses on the commercial speech doctrine as applied to modern advertising strategies, specifically, corporate image advertising. It centers on the recent litigation between basketball superstar Michael Jordan and a Chicago-area grocery chain, Jewel-Osco. When Michael Jordan was inducted into the Basketball Hall of Fame, Jewel-Osco was invited to submit a congratulatory ad for a commemorative issue of Sports Illustrated devoted exclusively to Jordan’s career and accomplishments. Because Jordan had spent the bulk of his storied professional basketball career with the Chicago Bulls, the ad seemed a natural fit. Jordan, who did not give permission for his name to …

Perceived Value E-Ticketing As Sports Entertainment Options, Amber A. Smith-Ditizio

Atlantic Marketing Association Proceedings

Through the advantages of online and electronic ticketing services, the sporting entertainment industry has been able to increase the production and effectiveness of their customer relation management department. While simultaneously minimizing and perfecting the current concerns of electronic ticketing such as; costs, safety measures to both consumers and companies, delivery modes, comparisons to traditional ticket services, and technological sophistication. An empirical study of business professionals in the Pittsburgh, Pennsylvania metropolitan area revealed that age, amount of disposable income, and education were not predictive of the degree of customer satisfaction derived from the use of e-ticketing for sports events, possibly pointing …

Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik

Atlantic Marketing Association Proceedings

A rapidly growing trend in the business of professional sports is the use of dynamic pricing as a tool for maximizing revenue generation. Dynamic pricing (DP) is defined as a system in which prices respond to supply and demand pressures in a real time (or nearly real time) manner (Sahay 2007). American Airlines is credited with the first widespread use of DP as a pricing tool to handle the mismatches in supply and demand for certain flights (McAfee & te Velde 2006). DP has spread to numerous other industries, including entertainment, hotels, manufacturing to order, and lately, to Major League …

Branding Gender In Sport: A Visual-Rhetorical Analysis Of The Branding Of Roller Derby, Tylean Coleman, Jon Littlefield

Atlantic Marketing Association Proceedings

Branding a sport has a significant effect on its reception by the public, particularly for sports that are newer or for which consumer awareness is less. Hence, how a sport is positioned to potential spectators will likely play a key role in its success. Roller derby has been a part of American cultural landscape since the 1880’s and took its modern form during the Great depression. Historically, it involved women competing for points circling a flat track, and was primarily target to working class spectators. Over the last few decades, however, roller derby has experienced a resurgence in popularity due …

The Sensoryscape Of Theaters: A Case Of Two University Associated Theaters, Peggy O. Shields

Atlantic Marketing Association Proceedings

Live theater productions, must compete with other forms of entertainment offered in the experience economy (Barlow and Maul 2000). An impressive sensory experience that entertains and excites consumers is a key element that can differentiate and distinguish one experience from another (Gobe 2001). To be competitive theater productions should use their delivery facilities to provide an immersion experience in a theater’s sensoryscape.

Theater venues offer a sensory experience that contributes to the service offering and also provide an opportunity to contribute to the achievement of numerous marketing goals. By consciously developing the sensoryscape, not only will consumer enjoyment and satisfaction …

Tennis, Richard C. Crepeau

On Sport and Society

Nearly every year the U.S. Open Tennis Championships seem to offer some remarkable match, a stunning upset, or tennis at an extremely high level. This year it showcased all three.

Goodell, Richard C. Crepeau

On Sport and Society

The opening of the new NFL season also marks the fifth anniversary of the elevation of Roger Goodell to the position of NFL Commissioner. It also marks the resolution of the biggest issue that he has dealt with in his role of leadership of the most popular and successful sports league in the United States.

Missouri, Richard C. Crepeau

On Sport and Society

On Monday the protests on the campus of the University of Missouri came to their climax with the resignation of Tim Wolfe the president of the Missouri system, and Chancellor R. Bowen Loftin of the Columbia campus. For the past several months students have been protesting a range of arbitrary and unpopular actions initiated by President Wolfe. African American students contributed the charge of “racial insensitivity’ to the growing list of complaints about President Wolfe.

Pharoah And Roger, Richard C. Crepeau

On Sport and Society

In the world of sport or in the world generally, how often can you say that today there are two major pieces of good news? Yesterday was such a day.

2015 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Fall convocation program held on August 12, 2015.

Brady And Goodell, Richard C. Crepeau

On Sport and Society

The success of the NFL derives in part from its mastery of the electronic media as the league is able to blanket that world at all times and places. There is no off-season for the NFL. On the rare occasion, there can be drawbacks to this dominance. The last seventy-two hours is not what the media mavens at the NFL would call “a good run.”

Hall Of Fame Denial, Richard C. Crepeau

On Sport and Society

This past Tuesday the U.S. Justice Department announced that it was dropping the obstruction of justice case against Barry Bonds. He had been charged with perjury and obstruction of justice in 2007 for testifying to a grand jury that he had never knowingly used anabolic steroids or human growth hormone, Bonds’ testimony was given to the grand jury in 2003 as part of a federal investigation into steroid use by athletes popularly known as the BALCO case. Estimates of the cost of this failed pursuit of Bonds run upwards of $100M.

Women's World Cup, Richard C. Crepeau

On Sport and Society

It was a remarkable performance. Two goals in five minutes, four goals in sixteen minutes. Five overall in a 5-2 World Cup Victory in front of over 53,000 fans in Vancouver. According to NPR early reports put the peak U.S. television audience at nearly 23 million viewers. It is the highest rating and largest audience for any U.S. World Cup match in U.S. television history. The overnight rating approached the ratings of the recently concluded NBA Finals. The game had such excitement that even FOX’s commentators and announcing team could not put a damper on the event.

Boom & Bust: The Perils Of Guaranteed Long Term Contracts. Evidence From Ops100 Performance Over The Contract Cycle, Heather M. O'Neill

Business and Economics Faculty Publications

This study focuses on panel data of 256 MLB free agent hitters under the 2006-2011 Collective Bargaining Agreement (CBA) to demonstrate that hitters, on average, increase their offensive production, measured by OPS100, during the last year of their contract and subsequently underperform the first year of the newly signed long term contract. The contract year phenomenon arises from the incentive to land a lucrative guaranteed contract for players not intending to retire. Signing a long term guaranteed contract creates an incentive to shirk (underperform) the first year of the new contract because performance and pay become unlinked and the need …