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Donor Motivation To Ncaa Division I Football Bowl Subdivision Athletic Departments, Daniel White Jan 2016

Donor Motivation To Ncaa Division I Football Bowl Subdivision Athletic Departments, Daniel White

Electronic Theses and Dissertations

No abstract provided.

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Player Performance And Team Revenues: Nba Player Salary Analysis, Tyler Stanek Jan 2016

Player Performance And Team Revenues: Nba Player Salary Analysis, Tyler Stanek

CMC Senior Theses

The National Basketball Association (NBA) generated well over $4 billion in revenues during the 2014-15 season. I analyze the value of a win to a team in terms of revenue and examine the potential underpayment or overpayment of players and superstars throughout the league relative to their marginal revenue product (MRP). My findings suggest that players are overpaid, especially superstars. However, it is important to consider the fixed-revenue streams a team receives before assuming a player is simply overpaid compared to his MRP. In congruence with previous literature, I find that veterans are overpaid at the expense of younger players’ …

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Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle Jan 2016

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

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M.B.A. In Sports Revenue Generation 2016, Nova Southeastern University Jan 2016

M.B.A. In Sports Revenue Generation 2016, Nova Southeastern University

Huizenga Postgraduate Course Catalogs

No abstract provided.

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Sport Consumer Behavior Research: Improving Our Game, Daniel Funk, Daniel Lock, Adam Karg, Mark Pritchard Jan 2016

Sport Consumer Behavior Research: Improving Our Game, Daniel Funk, Daniel Lock, Adam Karg, Mark Pritchard

All Faculty Scholarship for the College of the Sciences

Sport consumer behavior (SCB) research continues to grow in both popularity and sophistication. A guiding principle in much of this research is that sport consumers seek out sport-related experiences, and the benefits they yield, in order to satisfy needs and wants. This approach has provided new knowledge and insight into sport consumers. One outcome of this focus is that the vast majority of research on sport consumers has centered on psychological characteristics of these sport experiences related to evaluative and affective components. In addition, this research has predominately relied on cross-sectional studies and attitudinal surveys to collect information with less …

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An Exploration Of Organizational Trust In Intercollegiate Athletic Departments, Jacob K. Tingle Jan 2016

An Exploration Of Organizational Trust In Intercollegiate Athletic Departments, Jacob K. Tingle

School of Business Faculty Research

Scholars in in educational leadership, business management, and organizational psychology have thoroughly explored the construct of organizational trust. While trust has attracted some attention from sport management scholars, the research has primarily focused on the individual, rather than organization. This manuscript provides an overview of the organizational trust literature with specific application to the area of intercollegiate athletic departments. Additionally, the Athletic Department Trust Scale (ADTS) is introduced as an instrument to measure organizational trust in the setting. The procedures taken to refine and test the instrument are summarized. Results revealed the ADTS as psychometrically sound. The instrument was used …

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What Is Wrong With Chinese Soccer? Consumers’ Attention, Involvement, And Satisfaction, Bo Gong, Nathan D. Pifer, Jerry J. Wang, Minhong Kim, Minkil Kim, Tyreal Y. Qian, James J. Zhang Jan 2016

What Is Wrong With Chinese Soccer? Consumers’ Attention, Involvement, And Satisfaction, Bo Gong, Nathan D. Pifer, Jerry J. Wang, Minhong Kim, Minkil Kim, Tyreal Y. Qian, James J. Zhang

AMTP Proceedings 2016

While Chinese supporters represent one of European soccer’s fastest-growing fan bases (Sporting Intelligence, 2011), the high-level of enthusiasm surrounding the European soccer leagues does not seem to be shared with China’s domestic league, the Chinese Super League (CSL). Soccer is in fact the most popular sport in China; however, locals have developed an attitude of resentment toward the product as they appear unhappy and unwilling to attend and watch CSL events, nor consume licensed CSL products. Based on these observations, the purpose of this study was to investigate Chinese soccer fans’ levels of satisfaction and dissatisfaction on the basis of …

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Re-Branding: The Case Of Southern Miss Athletics, Dennis Phillips, R. Doug Manning, Brian Crow, Dallas Branch, Ronald Dick Jan 2016

Re-Branding: The Case Of Southern Miss Athletics, Dennis Phillips, R. Doug Manning, Brian Crow, Dallas Branch, Ronald Dick

AMTP Proceedings 2016

In late July 2011, administrative trademark judges in the US Patent and Trademark Office ruled, in a 2-1 decision, that the University of Southern Mississippi would have to discontinue the use of its Golden Eagle logo because it was too similar in appearance to the University of Iowa Hawkeye (Hinton, 2011). Administrative trademark judge David Bucher wrote in his majority opinion that he backed Iowa's claim that there would be "the likelihood of confusion" in merchandise sales between the schools and the “the overall similarity in appearance of the marks on the goods, particularly in light of the use of …

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Online Universities: Who Is Creating Virtual Communities?, Lisa Witzig, Joe Spencer, Katlyn Myers Jan 2016

Online Universities: Who Is Creating Virtual Communities?, Lisa Witzig, Joe Spencer, Katlyn Myers

AMTP Proceedings 2016

The use of online social communities for online universities seems a topic where usage can be taken for granted. This paper provides a literature review that shows the importance of community for students and alumni, and builds the case that online universities need to use online communities to deepen relationship. The paper then identifies the top social media network sites that can be used to build online communities and analyzes the activities of the top 54 undergraduate and top 53 graduate online programs at these sites. Despite the need to engage through these social media sites, online universities in general …

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The Effects Promotional Incentives Have On College Basketball Attendance In Power Five Conferences, Alexander Ryan Cramer Jan 2016

The Effects Promotional Incentives Have On College Basketball Attendance In Power Five Conferences, Alexander Ryan Cramer

Electronic Theses and Dissertations

The purpose of this study was to explore promotional incentives effects on attendance at men and women college basketball games in Power Five conferences during the 2015-16 season. The sub-objective was to explore the data to determine if distinct market segments emerged based on the promotional strategies measured as part of the study. The study variables are based on recommendations and suggestions from completed research exploring similar phenomenon among MLB teams (Boyd & Krehbiel, 2003, Boyd & Krehbiel 2006, Browning & Debolt, 2007, Howell, Klenosky, McEvoy, 2015). There were 20 men and 20 women teams from Power Five conference with …

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The Influence Of Media Implemented Into The Event-Tourist Career Model: Triyas Triathlon, Abu Dhabi, Nataša Slak Valek, Al Anood Al Buainain Jan 2016

The Influence Of Media Implemented Into The Event-Tourist Career Model: Triyas Triathlon, Abu Dhabi, Nataša Slak Valek, Al Anood Al Buainain

All Works

© University of the Aegean. Using the athletes' career trajectory model, this study implements the influence of media into the trajectory of active sport event participants' decision-making process. It examined athletes' motivation, media influence, travel style and behaviours, and event selection among participants of TriYas triathlon organized in Abu Dhabi, United Arab Emirates. Data were collected in February 2016 with an online survey sent to all participating athletes and descriptive statistic was used for data analyses. Results indicate that international media are followed by the majority of athletes included in our sample with no statistically significant differences between first-timers and …

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An Investigation Of Mannequins’ Effect On Consumer Attitude And Intention, Hannah Shealy Jan 2016

An Investigation Of Mannequins’ Effect On Consumer Attitude And Intention, Hannah Shealy

Theses and Dissertations

This study examines the effect of mannequin type on consumers’ purchase decisions. Data was collected from a convenience sample of 165 respondents through an online survey to measure the variables of envisioning, consumer attitude toward the display, and purchase intention in their relationship to mannequin type. Hypothesis 1, 2, and 3 were confirmed, confirming the conceptual model and the overall investigation into whether mannequin type effects consumer purchase decisions. Mannequin type was found to have a significant effect on envisioning, and the relationships between envisioning and consumer attitude toward the display and between attitude and purchase intention were found to …

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The Impact Of Motivational Factors On Daily Fantasy Sports Participation, Brendan Phelan, Matthew O'Hern Jan 2016

The Impact Of Motivational Factors On Daily Fantasy Sports Participation, Brendan Phelan, Matthew O'Hern

Honors Theses and Capstones

Since the passing of the Unlawful Internet Gambling Act (UIGEA) in 2006, the fantasy sports world has had a tumultuous decade. Shortly after the passing of UIGEA, daily fantasy sports became marketable, and saw several years of tremendous growth. However, recent legal issues have clouded the industry, and lawmakers have questioned whether daily fantasy sports indeed fall under the exception granted by UIGEA as a “game of skill”, or whether the games are illegal gambling. This study is meant to look at what motivates fantasy sports participants, especially through this time of turmoil in the industry. It specifically looks at …

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An Examination Of The Marketing Of A Floundering Sport: The Case Of Powerboat Racing, Sam Fullerton Jan 2016

An Examination Of The Marketing Of A Floundering Sport: The Case Of Powerboat Racing, Sam Fullerton

AMTP Proceedings 2016

A sample of 308 attendees at an APBA sanctioned powerboat race in July of 2015 provided insight regarding a number of key considerations germane to the decision to attend the race. Race organizers were seeking ways to reinvigorate interest in what they see as a floundering – if not sinking – sport. A self-administered survey was distributed at the race with those completing it having a chance to win a souvenir shirt from the races. The results indicate that better marketing is needed. WOM represented the most common means by which attendees learned about the event; much of this was …

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Naming-Rights Sponsorship Outcomes And The Role Of Fan Connections To College Campuses And Stadia, Terry Eddy, Brendan Dwyer, Lamar Reams Jan 2016

Naming-Rights Sponsorship Outcomes And The Role Of Fan Connections To College Campuses And Stadia, Terry Eddy, Brendan Dwyer, Lamar Reams

AMTP Proceedings 2016

Despite the immense focus on revenue generation in college sport, only a small number of NCAA Division I institutions have come to agreements with naming-rights sponsors for their football stadia (Popp, Eddy, & McEvoy, 2015). The key underlying issue is that many institutions are concerned about the effect a corporately-named football stadium will have on key stakeholders, and whether this commercialization will be seen as an attack on tradition (Bentubo, 2007). However, fans’ attitudes toward naming rights relative to their perceptions of tradition and their attachment to college football stadiums are two areas which have received some attention in the …

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Marketing Strategies Used By Franchise Small Businesses To Retain Customers, Hilda Jordan Arline Jan 2016

Marketing Strategies Used By Franchise Small Businesses To Retain Customers, Hilda Jordan Arline

Walden Dissertations and Doctoral Studies

Franchised small businesses will not survive their first 5 years if they cannot implement marketing strategies that appeal to their customers. The purpose of this multiple case study was to explore the marketing strategies that successful franchise small business leaders used to retain customers. The population comprised 4 business leaders at franchise small businesses in North Carolina. Competitive advantage theory and blue ocean theory grounded this study. Data were collected using semistructured face-to-face interviews and review of company marketing materials. Data were thematically analyzed, and 6 themes emerged: personalization of customer service, market segmentation, innovative advertising, networking, brand identity, and …

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Being Student And Practitioner Centered: Lessons Learned From Integrating A Recreation Management Department Into A Business School, Patti A. Freeman, Mat D. Duerden, Brian J. Hill Jan 2016

Being Student And Practitioner Centered: Lessons Learned From Integrating A Recreation Management Department Into A Business School, Patti A. Freeman, Mat D. Duerden, Brian J. Hill

Faculty Publications

In July 2009, Brigham Young University’s Recreation Management (RecM) Department moved to the Marriott School of Management (MSM), beginning its integration into a nationally ranked business school, including the transition from a college with little coordination between departments to one where all majors share a common core of classes. Despite initial feelings of uncertainty, many insights over time emerged as to how the RecM department could better serve students and professionals. This paper shares some of the lessons the RecM Department learned that hold applicability for other recreation departments, including the (1) influence of names on external perceptions and curriculum, …

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Concussion The Film, Richard C. Crepeau Dec 2015

Concussion The Film, Richard C. Crepeau

On Sport and Society

Several months ago there was a minor flap over the fact that the National Football League was given the right to delete parts of the film “Concussion” before its general release to the public. At the time many, including myself, feared that the NFL would defang the bite of the film. It did not. In fact it’s hard to imagine what the NFL censored in “Concussion” given the devastating nature of the final product which is now in release.

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Daily Fantasy Sites Engage In A Legal War For Survival, Danni R. Santana Dec 2015

Daily Fantasy Sites Engage In A Legal War For Survival, Danni R. Santana

Capstones

Over the past two years, the world has changed its perception of daily fantasy sports. FanDuel and DraftKings have taken the world by storm, making huge profits off even the casual fans desire to win money everyday, instead of just once at the end of a season. Lawmakers have noticed and are eager to regulate the business or ban it altogether, as seen in New York. What was once a weekend hobby is now a multi-billion dollar business. A business lawmakers say is just another form of gambling and doesn't require skill.

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Concussions, Richard C. Crepeau Dec 2015

Concussions, Richard C. Crepeau

On Sport and Society

ESPN reported this week that the NFL had pulled funding for concussion research because one of the principal researchers was Dr. Robert Stern of Boston University who has been critical of the NFL. The grant was awarded by the National Institute of Health(NIH) and the NFL denied pulling out of the grant saying that the NIH made all funding decisions and that the NFL has no veto power over the use of the $30M it had donated to the NIH in 2012 with no strings attached. It turns out however that it did retain a veto over the use of …

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Bowling For No Reason, Richard C. Crepeau Dec 2015

Bowling For No Reason, Richard C. Crepeau

On Sport and Society

Are you ready for some football? Are you ready for some mediocre football? Are you ready to watch teams that couldn’t break even have their time in the spotlight at some nondescript bowl game?

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Influential Factors In A Division Iii Student-Athlete’S College Decision, Matthew Taylor Dec 2015

Influential Factors In A Division Iii Student-Athlete’S College Decision, Matthew Taylor

Sport Management Undergraduate

The college athletics landscape is one that is vastly different across the three main divisions of the NCAA. Previous literature has examined a mixture of a number of different factors influencing the student-athletes college decision. This study has uncovered what are the most influential factors in a Division III student-athlete’s college decision. A cross-sectional survey consisting of a number of different types of questions including rank order questions, validation options, and open ended questions helped to gather the most accurate and appropriate data for this study. This survey was administered to all students on the St. John Fisher College campus, …

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Which Comes First? Academics Vs. Athletics: A Diii Perspective, Eric Z. Lorraine Dec 2015

Which Comes First? Academics Vs. Athletics: A Diii Perspective, Eric Z. Lorraine

Sport Management Undergraduate

The implementation of NCAA Bylaw 2.14 otherwise known as the “20 hour rule” in 1991 was supposed to have universities’ student-athletes to have more time to focus on their academic pursuits. However, recent studies have shown that this Bylaw has had no significant impact in studies that were conducted on Division I student-athletes. This study examined the time conflicts and obligations that are faced by student-athletes from a Division III perspective. Data for this study was collected through the use of a cross sectional survey with a sample of 137 student-athletes at a private Division III college. The results of …

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Moneyball To Moreyball: How Analytics Have Shaped The Nba Today, Joseph J. Catalfano Dec 2015

Moneyball To Moreyball: How Analytics Have Shaped The Nba Today, Joseph J. Catalfano

Sport Management Undergraduate

Moreyball is the concept of emphasizing three pointers and points in the paint over mid-range shots on offense, while forcing mid-range shots on defense. Understanding this concept is crucial not just for front office personnel, but the players and the coaches of the NBA. This research explored whether or not Moreyball accurately predicts success in the NBA. The methodology used multiple regressions between specific NBA statistics and the Win/Loss record of NBA teams. The results of this research showed that on its own, the main statistics of Moreyball were significant in predicting team success in the NBA. However when additional …

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Media Perceptions Of Male Homosexual Athletes, Anthony V. Lafica Dec 2015

Media Perceptions Of Male Homosexual Athletes, Anthony V. Lafica

Sport Management Undergraduate

The world is forever changing and as time has gone on homosexuals coming out have become more and more commonplace, however professional male sport is having trouble accepting societies trends. The purpose of this study is to look into the initial media response to male homosexual athletes coming out. This research will be beneficial to the academic community because it researches the relationship between sport, the media, and homosexuals. This study was conducted using secondary data from four media outlets, Sports Illustrated, ESPN the Magazine, The USA Today, and the LA Times. The data collected showed that there is limited …

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Fan Perceptions Of Selling Alcoholic Beverages At A College Football Stadium, Danielle E. Hennessy Dec 2015

Fan Perceptions Of Selling Alcoholic Beverages At A College Football Stadium, Danielle E. Hennessy

Honors Theses

Consuming alcohol while watching a sporting event has become a tradition within the sport commnnity. Almost one in ten sports fans leave major league stadiums with a blood alcohol level over the legal limit, with 40% of spectators consuming alcohol during the game (Lopatto, 2011). Due to this tradition, many colleges and universities have struggled to answer the question, should alcohol be sold at our athletic events? To answer this question research has been done on many factors including binge drinking, violence and safety, alcohol control policies, tailgating and attendance.

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Campus Knowledge Of Esports, Kenny Sugishita Dec 2015

Campus Knowledge Of Esports, Kenny Sugishita

Theses and Dissertations

This research study investigates private college and university admission’s officers levels of familiarity of the electronic sports (eSports) industry along with determining the level of emphasis universities place on academics and co-curricular activities. A thorough examination of the professional eSports space is extensively detailed providing information about the history of video games, the development of professional eSports, and the development of collegiate eSports. Additionally, examination of trends in higher education, especially as it relates to private institutions, is explained in detail. With the eSports industry continuing to expand, this study is timely as small private colleges and universities are searching …

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An Integrative Model Of Muslim Students' Religiosity And Travelling Behavior To Gaming Destinations, Dawood Sulaiman Al Jahwari Dec 2015

An Integrative Model Of Muslim Students' Religiosity And Travelling Behavior To Gaming Destinations, Dawood Sulaiman Al Jahwari

Theses and Dissertations

Scholars in the tourism industry are continuously looking for new knowledge related to travel behavior, motivations, and the preferences of the main tourist segments. Demographic, socioeconomic, and cultural variables can all influence the demand for travel. Despite numerous studies on most of the demographic and socioeconomic variables, scholars have paid very little attention to religiosity with regard to travel decision-making. Specifically, no researchers have investigated the role of Islamic religiosity in predicting Muslims’ destination choice decisions. The purpose of this dissertation is to examine the role of attitudes, subjective norms, travel motivations, Islamic religiosity, self-efficacy, travel constraints, constraints negotiation strategies, …

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Media Effect On Resident Attitude Toward Hosting The Olympic Games: A Cross-National Study Between China And The Usa, Qiulin Lu Dec 2015

Media Effect On Resident Attitude Toward Hosting The Olympic Games: A Cross-National Study Between China And The Usa, Qiulin Lu

Theses and Dissertations

News media helped individuals think about and understand the impacts of hosting the Olympic Games, enabling them to clarify or construct their own opinions toward an Olympic bid. The purpose of this study was to explore to what extent the public opinion of hosting the Olympic Games was affected by the newspaper media content to which the public was exposed. Based on social exchange theory, social representation theory, and agenda setting theory, two research questions were proposed: (1) Do different news media contents about the impacts of hosting the Olympic Games lead to different attitudes among the local residents? (2) …

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Pearl Harbor, Richard C. Crepeau Dec 2015

Pearl Harbor, Richard C. Crepeau

On Sport and Society

This piece on Pearl Harbor and Baseball was the fifteenth of this series of essays on Sport and Society. It dates from December of 1991 the 50th Anniversary of the attack on Pearl Harbor and was written as a radio commentary for WUCF-FM an NPR affiliate in Orlando. It aired on December 6, 1991.This seemed like a good time to retrieve it from an HD floppy disc and air it out one more time.

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