Digital Commons Network^™

Fernandez And Palmer, Richard C. Crepeau

On Sport and Society

There is crying in baseball and in Miami this past week there was a flood of tears. The shocking news that Jose Fernandez had been killed in a boating accident produced disbelief and sadness. For his family, for teammates, for Marlin fans, and for baseball fans across the country, it was a jolting piece of news that greeted them on Sunday morning. The following day came the announcement of the death of Arnold Palmer, the man who is credited with making golf a favorite sport for ordinary fans in the new television age. The juxtaposition of the two deaths has …

The Impact Of Interactivity On Advertising Effectiveness Of Corporate Websites: A Mediated Moderation Model, May Fahmy, Ahmed Ghoneim

Business Administration

Interactivity is identified as a key component in the new media; however, the complex relationship between interactivity and advertising effectiveness measures has yielded inconclusive results. The purpose of this study is to perform a systematic investigation of the underlying mechanisms between the actual interactivity and the advertising effectiveness measures. This paper proposes a model that empirically examines the role of the perceived interactivity in mediating the impact of actual interactivity on advertising effects; moreover, it studies the moderating role of individual differences on perceived interactivity. The empirical evidence indicates that perceived interactivity mediates the relationship between actual interactivity and purchase …

Goodell And Drones, Richard C. Crepeau

On Sport and Society

For the past few years the NFL, through the pious pronouncements from its Commissioner, Roger Goodell, has professed a heavy commitment to safety, with a particular focus on hits to the head. This of course followed years of cover-up and denial of any connection between CTE and football related head trauma, not to mention an active and aggressive campaign against anyone and any evidence to the contrary.

Us Open Tennis, Richard C. Crepeau

On Sport and Society

In London it is the Wimbledon Fortnight. What can be called simply “two weeks of damn good tennis” concluded this weekend at the USTA Billie Jean King National Tennis Center where the fourth and final Grand Slam event of the tennis season was contested. As it often does the U.S. Open produced some very high quality tennis, along with some “interesting” moments, and promising new, and not so new, faces arriving in the spotlight.

Throwing The Flag On Copyright Warnings: How Professional Sports Organizations Systematically Overstate Copyright Protection, Tyler Mccormick Love

Journal of Intellectual Property Law

No abstract provided.

Can China Protect The Olympics, Or Should The Olympics Be Protected From China?, Jennifer L. Donatuti

Journal of Intellectual Property Law

No abstract provided.

The National Anthem, Richard C. Crepeau

On Sport and Society

It has been over a week now since Colin Kaepernick sat during the playing of the National Anthem prior to an NFL Exhibition game. He was protesting discrimination against African Americans and police brutality in the United States. These issues have been in the forefront of public discussion since the shooting of Michael Brown just over two years ago. At various points and venues since the Brown shooting athletes have protested and offered various forms of support directly and indirectly to the “Black Lives Matter” movement. Kaepernick’s action joins a long list of protests, and as has often been the …

Sentiment And Stock Returns: Anticipating A Major Sporting Event -- Online Appendix, Geoffrey C. Friesen, Brian C. Payne, Jiri Tresl

Department of Finance: Faculty Publications

Table 3 (Appendix): Average Daily Raw Returns around NFL Super Bowl Events for Firms Headquartered in Losing, Winning, Favored, and Non-Favored States and the S&P 500

Table 5 (Appendix): Average Daily Abnormal Returns around NFL Super Bowl Events for Firms Headquartered in Losing, Winning, Favored, and Non-Favored States

Table 6 (Appendix): Average Daily Abnormal Returns around NFL Super Bowl Events for Firms Headquartered in Losing, Winning, Favored, and Non-Favored States Conditioned on whether the Firm is in a Losing or Winning State

Table 7 (Appendix) : Sample Split into Size Quintiles

Table 8 (Appendix) : Characteristics of the Matched Sample …

Olympic Contradictions, Richard C. Crepeau

On Sport and Society

There are times when I think that the Olympics should be wiped off the sports calendar once and for all. Then when the games begin I flip into reverse and find myself watching the performances and admiring the high level of skill on display.

Recruiting: An Act Of Trust, Krystal Evette Beachum

Graduate Theses and Dissertations

The realization for incoming freshmen to be able to balance education and participate in athletics at the college level takes complete dedication. Participation in athletics has been linked with reports of growth in the individual's personality and leadership skills and with their overall satisfaction with the college experience (Ryan, 1989). Using former student-athletes as participants, the study aims to look at college athletics through the eyes of the student-athletes.

The purpose of this study offers an inside look at former Division I football student-athletes perception of the recruiting process, along with the perception of the financial agreement and the National …

Why We Follow: Exploring How Culture Shapes Users’ Motivation For Following Sport Organizations On Twitter And Weibo, Bo Li

Graduate Theses and Dissertations

The purpose of this dissertation was to explore how culture shapes Social media users’ usage as they follow sport organizations on two similar microblogging services - Twitter and Weibo. In particular, the study attempted to measure whether Social media users exhibited different usage pattern, points of attachment, and usage motivations within two different cultural environments known as individualism and collectivism.

The Los Angeles Lakers’ Social media followers were selected and invited to participant in this study. There were 839 the Lakers’ Weibo followers and 334 Twitter followers who completed an online survey facilitated on Qualtrics. The results of Multivariate analysis …

Evaluating Minor League Baseball Social Identity, Social Image, And Brand Equity., Christan David Hanna

Electronic Theses and Dissertations

An understanding of brand equity, the value a brand adds to a product (Keller, 1993), can provide valuable information to sport managers. This is due to the fact price elasticity, competitive strength, and brand loyalty are consequences of brand equity (Keller, 2001). The degree to which fans identify with teams has been found to predict brand equity in major professional sport (Boyle & Magnusson, 2007) and major college sport (Watkins, 2014) contexts. One purpose of this study is to assess whether fan identification is predictive of brand equity in a MiLB context. Further, Lassar, Mittal, and Sharma (1995) found social …

Leveling The Playing Field? A Content Analysis Of Espn.Com And Espnw.Com’S Online Coverage, Rachael Caldwell

Graduate Theses and Dissertations

The purpose of this exploratory study was to compare sports coverage provided by the male-centric website ESPN.com and its affiliated female-centric website ESPNW.com. The amount and type of coverage provided for female athletes was the primary focus of this study. Results suggest that ESPNW.com provides an outlet for increased coverage of women’s sports, but the type of coverage provided to female athletes is not equivalent to that of their male counterparts. These results supported findings in previous studies on mass media coverage of women’s sports, specifically coverage on the emerging field of Internet coverage.

Rio 2016, Richard C. Crepeau

On Sport and Society

It’s beginning to appear that the Russians will be the big winners at the Olympic Games opening next week in Rio. You may wonder how this could be given the fact that large numbers of Russian athletes, including all the track and field team, have been banned from participation in the Games of 2016. That of course is precisely the point.

Nba Finals, Summitt, And Howe, Richard C. Crepeau

On Sport and Society

It is always a surprise to me that so much can happen in SportsWorld in only two weeks. It was just over two weeks ago that I left for Canada and the annual conference of the Sport Literature Association. That was followed by several days on Prince Edward Island. The developments over these last two weeks have left me with much to contemplate.

Memorable Dining Experiences: Formative Index And Model Development, Yang Cao

Theses and Dissertations

The purpose of the current study is to understand the nature of memorable dining experiences (MDE), to conceptualize MDE, to develop a formative index to measure MDE, and to test a conceptual model to examine the antecedents and outcomes of MDE. Developed primarily from strategic experiential modules and from the cognitive appraisal theory, this study proposed that MDE consists of five dimensions: affect, sensory, social, intellectual, and behavioral.

This study applied a mixed method approach using a sequential exploratory design. Specifically, the in-depth interviews and a detailed literature review were used to generate the research instrument, and then the online …

An Examination Of Destination Choice Behavior Using Meme Maps, Images And Decision Making Styles, Hilmi Atahan Atadil

Theses and Dissertations

The purpose of this dissertation is to examine the destination choice behavior of tourists by using meme maps, images and decision making styles. The current article-based dissertation entails three separate studies that utilized data collected from Chinese, Arab, Russian and German tourists. The first article included within this dissertation assesses the perceived importance of the attributes that form destination images based on general vacation experiences and opinions of tourists and compares the expected performance of destination attributes of Turkey in attracting tourists from its emerging markets (like China as well as Arab countries) using modified version of Importance-Performance Analysis.

The …

Theory Of Under-And Overinvestment: An Empirical Examination Of Value Creation And Destruction In Hospitality Firms, Tarik Dogru

Theses and Dissertations

In this dissertation, I study underinvestment and overinvestment theories by examining the value creation and destruction in hospitality firms in three separate but coherent and cohesive research papers. In the first study, I analyze the extent to which financial constraints (underinvestment) and corporate governance (overinvestment) affect hotel firms’ value around acquisition announcements. In addition to the traditional form of corporate structure (i.e., C-corporation), hotel firms extensively adopt the organizational forms of franchising and REIT, which might affect under- and overinvestment problems. Nonetheless, little is known whether capital investments create or reduce value for hotel-REITs and franchising hotel firms. The results …

The Thrill Of Victory, And The Agony Of The Tweet: Online Social Media, The Non-Copyrightability Of Events, And How To Avoid A Looming Crisis By Changing Norms, Jason Richard Sheppard

Journal of Intellectual Property Law

No abstract provided.

Rights Of Publicity: A Practitioner's Enigma, Gil N. Peles Esq.

Journal of Intellectual Property Law

No abstract provided.

2016-06-10, Morehead State Board Of Regents

Morehead State Board of Regents Agenda Books and Meeting Minutes

No abstract provided.

Sport Is The Thing, Richard C. Crepeau

On Sport and Society

In the face of the oozing cesspool of stories of corruption, crime, and cheating in sport filling the various forms of media, there is a danger that the reason people are drawn to sport will get lost in the muck. We love sport because it reveals the high levels of achievement that can be attained by humans, it offers the excitement and drama of competition, and at times it reaches the sublime. We need to keep reminding ourselves of this simple truth.

Wage Gaps In Professional Sports, Bill Elgersma

Faculty Work Comprehensive List

"If America actually cares about wage parity in professional athletics, the country is going to need to show up—literally."

Posting about wage and gender equity in athletics from In All Things - an online hub committed to the claim that the life, death, and resurrection of Jesus Christ has implications for the entire world.

http://inallthings.org/wage-gaps-in-professional-sports/

Ali, Richard C. Crepeau

On Sport and Society

Looking back on this remarkable life, it seems to me that Muhammad Ali changed nearly everything. He and I are nearly the same age and so our lives ran in parallel paths that seldom crossed but often swept across similar territory. Ali in full public view, a hero and a villain, to different people at different times, he was often both, at one and the same time. Where you sat in time and space and in the American social and political landscape shaped how you viewed this remarkable bellwether of American life.

Runtex: A Community Landmark Run Out Of Business, Emily S. Sparvero, Stacy Warner, Jacob K. Tingle

School of Business Faculty Research

The case follows Paul Carrozza and his journey in building a once highly successful running shoe store in Austin, TX. The case presents newspaper accounts and other publicly available information regarding Carrozza and the store he built and ultimately had to close, RunTex. Specifically, the case offers both undergraduate and graduate students the opportunity to evaluate the repercussions of a business that fails to engage in strategic planning. As a result, this case provides the ideal backdrop for instructors to convey the significance and obligation for future sport managers to understand the importance of strategic management. The case is primarily …

2016 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2016.

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

Examining The Application Of Experiential Learning Techniques Across Sport Management Programs, Elizabeth Sattler

Theses and Dissertations

The Commission on Sport Management Accreditation (COSMA) has identified experiential learning projects as an integral element to be included in sport management curriculum (COSMA, 2016). However, often the experiential learning opportunities offered by sport management programs are limited to a required internship experience (Foster & Dollar, 2010). While internship programs have been widely accepted and implemented by sport management programs (Eagleman & McNary, 2010), there is little evidence of the implementation of other experiential learning practices within sport management programs. Consequently, the purpose of this study was to investigate the widespread application of experiential learning practices of sport management faculty. …

Proceedings Of The International Interdisciplinary Business And Economics Conference: Volume 6, Cihan Cobanoglu, Serdar Ongan

University of South Florida (USF) - M3 Publishing

This is the sixth volume of the International Interdisciplinary Business and Economics Conference Proceedings Series.

ISSN: 2372-5885

Bowling Green High School Branding Plan, Michael Wenig

Honors Projects

The Bowling Green High School athletic department intends for their brand to be perceived a certain way by consumers. Consumers perceive the athletics department brand in a variety of ways, but questionnaire results show consumers perceive the athletics brand in three key areas that the Bowling Green High School intends for their brand to be. The following marketing plan discusses how the high school can strengthen their brand in the three areas of congruence with target consumers.