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Segmentation Of The Aruban Tourism Market: Classification Of Visitors’ On-Island Activities, Deborah J.C. Brosdahl, Roasalind C. Paige

AMTP Proceedings 2017

Travel and tourism offices in destinations throughout the world are keenly aware of the importance of attracting visitors to their locale. This is especially true in places where tourism is an important component of the local economy. Nowhere is tourism more important than for the island nations of the Caribbean, an area that has been called one of the most tourism dependent regions in the world. With approximately 1.22 million people visiting each year, the Caribbean island of Aruba “The World Tourism Council (WTTC) reports Aruba’s GDP is more reliant on travel and tourism than any other nation, relative to …

Modeling The Relationship Between Destination Perceived Value And Tourist Souvenir Buying Intention, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan

AMTP Proceedings 2017

While there is an increasing academic research focusing on value perception in the hospitality and tourism industry, not much study has explore the relationship between tourist’s perceived destination attributes and shopping intentions. Therefore, this research explores the influence of value perceptions on tourists’ souvenir purchase decisions. Particularly, this study seeks to answer two specific research questions: 1) will value perception have a direct influence on tourist souvenir buying intentions? and 2) which aspect of perceived value has stronger ties with tourist souvenir buying intentions.

A convenience sample of 380 respondents from a southeastern US university filled out survey instruments. The …

Winning Off The Field: How Social Media Analytics Measure The Sports Industry, Ryan Mcgarvey, Peter Titlesbaum

AMTP Proceedings 2017

Since Facebook became available to the public, social media (SM) has become the most popular online activity. Currently, 91% of adults are active SM users. Of this 91% of adults on SM, more than 20% of their time online is spent on networking sites like Facebook and Twitter (Weiguo and Gordon, 2014). These powerful tools connect people around the world and show no signs of slowing down.

SM has become a popular online activity for individuals, especially for those involved in business. SM is seen as a tool to aid businesses in spreading their own message, at little to no …

Traditional Vs. Online Universities: Who Is Using Social Media Marketing?, Lisa Witzig, Joe Spencer, Katlyn Myers

AMTP Proceedings 2017

The use of online social communities for online universities seems a topic where usage can be taken for granted. This paper provides an analysis of social media usage by traditional and online universities and compares their activity levels. The paper analyzes the social media activities of the top 53 undergraduate and top 53 graduate online programs as compared to their traditional programs. Despite the need to engage through these social media sites, online universities in general and online graduate-level programs in particular are not taking advantage of these sites to build communities and deepen relationships with students and alumni as …

The Marketing Plan: Using Marketing Plans And Related Resources To Support Experiential Learning In The Classroom, Ronald Dick Ed.D, Dorene Ciletti Ph.D, Audrey Guskey Ph.D

AMTP Proceedings 2017

The marketing plan is the cornerstone of every vice president or director of marketing’s success. At the core the marketing plan is a one to five year plan of the financial future of the organization, and resources are readily available for marketing plan review and development within the structure of a marketing-related course. Recent employer surveys point to critical thinking, problem-solving, and collaborative team experiences as desirable skills for entry-level hires, and applied experiential projects as a desirable educational practice. This session aims to explore usage of the marketing plan as a means to provide employer-desired skills, support course objectives, …

The Development Of Nba In China: A Glocalization Perspective, Jerred Junqi Wang, Liangjun Zhou, Xiaoying Chen, James J. Zhang

AMTP Proceedings 2017

The growing sport industry and 1.3 billion potential consumers in China have been garnering tremendous attention from more and more overseas professional sport leagues. Comparatively, the National Basketball Association (NBA) has had remarkable success in the Chinese market. From the perspective of sport competition or marketing operations, the NBA’s achievement in China provides a model for other overseas sport leagues. This case study was organized by summarizing the developmental history of NBA in China, analyzing its current promotional practices, investigating into its marketing strategies, and extrapolating practical references for other sport leagues aiming to penetrating into the Chinese marketplace.

In …

Community Sport Service Provision, Resident Satisfaction, And Participation, Liangjun Zhou, Xiaoying Chen, Beth A. Cianfrone, Jerred Junqi Wang, Nathan David Pifer, James J. Zhang

AMTP Proceedings 2017

Advocating for the “gold medal strategy”, China has made great advancements in elite sports; however, the significant achievement in elite sports has not translated into the development of mass sport participations. To form a stronger foundation of a sport pyramid, more attention should be directed to community sports and promoting healthy lifestyles. The purpose of this study was to examine the impact of community sport service provisions on participants’ satisfaction and in turn on their sport participation behavior. In the current study, the public sport service in community includes sport facilities, sport organizations, sport programs, fitness test, and volunteer services …

Developments In The Law Affecting Electronic Payments And Financial Services, Sarah Jane Hughes, Stephen T. Middlebrook, Tom Kierner

Articles by Maurer Faculty

No abstract provided.

Pancho's Racket And The Long Road To Professional Tennis, Gregory I. Ruth

Dissertations

Historians have written little on sports in the United States compared to other topics. They have had even less to say about tennis than other popular sports in large part because the original research necessary to complete a full treatment of the history of the game appeared too daunting to undertake. By contrast, this study has made use of over a dozen arcHIVal collections around the country, many of which researchers have never used before, to tell the story of how tennis went from an amateur sport closely guarded by economic elitists and cultural purists to a professional sport thoroughly …

A Phenomenological Study: Coping Skills Of Gay Men In Amateur Sports, Jesuel Alamo

Walden Dissertations and Doctoral Studies

The world of sports has traditionally been known for promoting masculine behaviors, including a resistance to homosexuality. Research supports that gay men in sports have historically encountered prejudice and discrimination. Although the social climate has experienced change regarding homophobic discrimination and prejudice, research shows that challenges still exist for gay men who participate in sports; furthermore, to date, research could not be located that addresses the coping skills of gay men in amateur sports. This research addressed the lack of qualitative studies on the experiences of gay men who participate in amateur sports and on their use of coping skills. …

Basketball's Birthday, Richard C. Crepeau

On Sport and Society

Invented in the United States by a Canadian in the late 19th century, basketball may be the most American of all sports. Within less than a half century it became the most popular participatory sport in North America. Yesterday was the 125th Birthday of what is often called, “The City Game.”

Internship Preparedness: A Look Into The Internship Experience At St. John Fisher College, Mcquade T. Milligan

Sport Management Undergraduate

In the field of sport management, internships have been shown to be an important factor in the initial placement in the sport industry. Previous work has cited both design elements and the experience itself as being critical to internship success or failure. As the SJFC program requires two distinct required experiences, the purpose of this study was to explore the impact of these experiences on recent graduate’s confidence levels. Through survey data it was uncovered that participants who indicated a higher satisfaction with their final internship were more likely to end up in a career similar that of their last …

‘Tis The Season For Bowling, Richard C. Crepeau

On Sport and Society

Every year at this time the college football world is blessed with a deluge of bowl games, and every year it is certain that there could not be any place in the United States that would seek to host a new bowl. Every year, of course, that certainty is smashed by the addition of yet more bowl games.

Does The Sport Industry Change The Game For Job Satisfaction?: A Case Of Triple-A Ticket Office Employees, Kaylah R. Quilty

Sport Management Undergraduate

Business success continues to be influenced by employee job satisfaction because satisfied employees are more likely to produce quality work, stay motivated, and continue with the organization for a longer period of time. The research into job satisfaction has only gone as far as the business industry but has not yet reached the sport industry. Using the sport of baseball, interviews with ten Triple-A, International League ticket office employees uncovered there are many commonalities between the sport and business industries in terms of factors that influence job satisfaction. Therefore, sport organizations can likely utilize existing research in this area to …

Cohesion And Factors Of Sport, Jordan T. Schofield

Sport Management Undergraduate

This research was done to see how player demographics and other factors of sport effect team cohesion of a soccer program at a Division III level. In this study different demographics such as year in college, transfer status, and how many years you have been playing were explored to see if they impacted the amount of cohesion on the team. Additionally, other factors of sport such as gender, coaching styles, effective student leaders, the wins and goals met as a team, and how athletes interact off the field were also taken into consideration and compared to the amount of cohesion …

Sexual Abuse In British Youth Football, Richard C. Crepeau

On Sport and Society

It has been almost three weeks now since the first stories of child abuse in British football were published in The Guardian. The first revelation involved one player coming forward to describe how he was abused by his youth football coach at the Crewe Alexandra football club.

Pearl Harbor-75th Anniversary, Richard C. Crepeau

On Sport and Society

This piece on Pearl Harbor and Baseball was the fifteenth of this series of essays on Sport and Society. It dates from December of 1991 the 50th Anniversary of the attack on Pearl Harbor and was written as a radio commentary for WUCF-FM an NPR affiliate in Orlando. It aired on December 6, 1991. This is the 75th Anniversary of Pearl Harbor

What Factors Help Decide To Report A Concussion Or Not, Anthony Finger

Sport Management Undergraduate

Athletes have the common issue on whether they should report a concussion or to continue to play through it. The athletes often suspect symptoms of concussions but then do not connect them to the injury concussion itself. Personal and external factors play a role in their decision making. This study looked at the St. John Fisher athletes and their decision making process on whether they report or not. The study included six football athletes and two non-football athletes, including a basketball and soccer athlete. The researcher found that athletes chose to play through their injuries and that the biggest factor …

Perceptions Of Division I Athletic Director Career Paths, Eric A. Wood

Graduate Theses and Dissertations

There is increased information about the profile of current collegiate athletic directors as it relates to education, age, race, and gender. However, there is a gap in the knowledge of the career paths of the modern day Division I collegiate athletic director position compared to the athletic directors studied over 20 years ago. There is also a gap in the knowledge of the skills necessary to be an effective athletic director from the perspective of Division I athletic directors. The purpose of this study was to use the Perceptions of Division I Athletic Director Career Paths (PADCP) scale to determine …

Billy Lynn's Long Halftime Walk, Richard C. Crepeau

On Sport and Society

Four years ago Ben Fountain’s disturbing novel, Billy Lynn’s Long Halftime Walk, was published to critical acclaim and an eventual National Book Award nomination. It was one of the first pieces of fiction coming out of the American wars in Iraq and Afghanistan. In July of 2013 I wrote that Fountain’s novel was an important work addressing the issue of the relationship between American sports fans and American soldiers who are commonly acclaimed as American heroes.

World Series Hangover, Richard C. Crepeau

On Sport and Society

Are you feeling a sense of loss? Has a slight sadness settled into your baseball psyche? Are these feelings part of a strange undertone in your celebration of the Cubs World Series victory? If you suffer from any of these symptoms, let me welcome you to the new world of the Chicago Cubs. The curse has ended. Long live the Lovable Losers!

A Comprehensive Study Of Leadership Styles And Various Factors Contributing To The Success Of Athletic Teams, Christopher P. Intoppa

Selected Honors Theses

This paper involved a study of leadership styles in the realm of athletics. Using literature that had been written on the subject and examinations of particularly successful coaches over time, an accurate determination of leadership styles, qualities, and characteristics that contribute to success was able to be achieved. It was concluded that transformational leadership styles are explicitly profitable when dealing with athletes at any level of athletic competition. However, it was also discovered through research that these qualities are even more valuable if paired with an authoritative style of delivering instruction, mutual respect between coaches and players, and discipline by …

Warrior Health: A Study Of Female Veterans With Post-Traumatic Stress Disorder Symptoms Who Engage In Outdoor Adventure Recreation, Julia Smith

Masters Theses

The purpose of this study was to show the impact of outdoor adventure recreation on female veterans who have experienced post-traumatic stress disorder (PTSD). The study followed a phenomenological approach in order to gain an overall view of what the veterans experienced, using observation and interviews in order to gather information. Conclusions showed female veterans desire female-veteran-only activities; desire relationships with fellow female veterans; and enjoy outdoor adventure recreation that includes teamwork, planned activities, and relaxation. In order to ensure the best possible avenue for PTSD health in female veterans, future research may include a focus on the impact of …

The Cubs Quest, Richard C. Crepeau

On Sport and Society

The first step has been taken, but then it has been taken previously. Are we moving inexorably towards Armageddon? We will know in less than four weeks, and what we will know is not the results of the presidential election. We will know if the Cubs are about to end their long running March of Futility. Cubs fans around the world will remain focused on their team, rather than that other long March towards Armageddon.

Sports Management Program To Welcome Nfl Senior Advisor, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2016-10-08 Faculty Handbook, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Handbook revised on October 8, 2016.

2016 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2016.

Sport, Twitter Hashtags And The Public Sphere, Brendan O'Hallarn

Human Movement Studies & Special Education Theses & Dissertations

Sport and social media researchers have been challenged to go beyond simply analyzing the content of public social media posts, and to incorporate different critical frameworks to seek more meaningful findings about these relatively new online phenomena. This three-paper format dissertation attempts to frame interactions through sport-themed Twitter hashtags sociologically by incorporating a critical theory rarely deployed in the study of sport—the public sphere. In paper one, the study introduces a theoretical model which suggests sport consumption patterns and the unique architecture of Twitter can promote public sphere-like discourse in hashtags connected to sport. The model suggests amplifiers and barriers …

2016-09-30, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Meeting minutes of the Board of Regents for September 30, 2016.