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Articles 751 - 780 of 29202
Full-Text Articles in Entire DC Network
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness, Sanjay Puligadda
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness, Sanjay Puligadda
Atlantic Marketing Association Proceedings
No abstract provided.
Caring For Caregivers: A Health Care Marketing Opportunity, Yvette Lynne Bonaparte Dr.
Caring For Caregivers: A Health Care Marketing Opportunity, Yvette Lynne Bonaparte Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield
Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield
Atlantic Marketing Association Proceedings
No abstract provided.
Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter
Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring The Impact Of Online Reviews Perceived Trustworthiness And Consumer Engagement On Buying Behaviors, Ronda Mariani, Heather Morgan
Exploring The Impact Of Online Reviews Perceived Trustworthiness And Consumer Engagement On Buying Behaviors, Ronda Mariani, Heather Morgan
Atlantic Marketing Association Proceedings
No abstract provided.
Sustainability Challenges And Consumer Perceptions: A Cross-Generational Analysis, Bolormaa Chimed-Ochir, Ismet Anitsal, Melek Meral Anitsal
Sustainability Challenges And Consumer Perceptions: A Cross-Generational Analysis, Bolormaa Chimed-Ochir, Ismet Anitsal, Melek Meral Anitsal
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring E-Waste Recycling Intentions Among College Students In Taiwan And The U.S., Julia E. Blose, Robert E. Pitts, Y. Henry Xie
Exploring E-Waste Recycling Intentions Among College Students In Taiwan And The U.S., Julia E. Blose, Robert E. Pitts, Y. Henry Xie
Atlantic Marketing Association Proceedings
No abstract provided.
Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander
Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander
Atlantic Marketing Association Proceedings
No abstract provided.
A Commentary On Hong And Thoroughgood (2025): Exclusion Signaling As A Complementary Mechanism In Third-Party Reactions To Witnessed Gratitude, Farzaneh Fouladi, S. R. Aurora
A Commentary On Hong And Thoroughgood (2025): Exclusion Signaling As A Complementary Mechanism In Third-Party Reactions To Witnessed Gratitude, Farzaneh Fouladi, S. R. Aurora
Management Faculty Publications
No abstract provided.
Does A Satisfied Customer Care About Price? A Study Of The Moderating Effects Of Switching Barriers On The Relationship Between Customer Satisfaction And Price Sensitivity In The Health And Fitness Club Industry, Lei Ouyang
Atlantic Marketing Association Proceedings
No abstract provided.
Social Media Influencer Perceived Source Credibility Scale Validation And Consumer Attitudes Toward The Brand: An Exploratory Study In Urban India, James E. Stoddard, Christy M. Cook, Lubna Nafees
Social Media Influencer Perceived Source Credibility Scale Validation And Consumer Attitudes Toward The Brand: An Exploratory Study In Urban India, James E. Stoddard, Christy M. Cook, Lubna Nafees
Atlantic Marketing Association Proceedings
No abstract provided.
The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products, Scot Burton, Garrett Rybak
The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products, Scot Burton, Garrett Rybak
Atlantic Marketing Association Proceedings
No abstract provided.
Awareness Of College Of Business Student Professional Organizations Among Business Students At A Regional State University: 2021 And 2022., Michael A. Jones, Joe Cangelosi, Cally Berner, Julie Nunemacher
Awareness Of College Of Business Student Professional Organizations Among Business Students At A Regional State University: 2021 And 2022., Michael A. Jones, Joe Cangelosi, Cally Berner, Julie Nunemacher
Atlantic Marketing Association Proceedings
No abstract provided.
Bridging The Gap: Perception And Certainty, Elizabeth C. Alexander, Monisha Gupta, Paige Leonard
Bridging The Gap: Perception And Certainty, Elizabeth C. Alexander, Monisha Gupta, Paige Leonard
Atlantic Marketing Association Proceedings
No abstract provided.
Ceo Integrity And Entrepreneurial Orientation: Role Played By Marketing Power And Compensation, Prachi B. Gala, Saim Kashmiri
Ceo Integrity And Entrepreneurial Orientation: Role Played By Marketing Power And Compensation, Prachi B. Gala, Saim Kashmiri
Atlantic Marketing Association Proceedings
No abstract provided.
How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, Frank Thompson, Charla Brown
How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, Frank Thompson, Charla Brown
Atlantic Marketing Association Proceedings
No abstract provided.
A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman
A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman
Atlantic Marketing Association Proceedings
No abstract provided.
Generating Clicks: Display Advertising Within Social Media, Thomas Tanner, Ronda Mariani
Generating Clicks: Display Advertising Within Social Media, Thomas Tanner, Ronda Mariani
Atlantic Marketing Association Proceedings
No abstract provided.
Explaining The Privacy Paradox Using Social Justice Theory, Mona Sinha, Jennifer Hutchins, David Burns
Explaining The Privacy Paradox Using Social Justice Theory, Mona Sinha, Jennifer Hutchins, David Burns
Atlantic Marketing Association Proceedings
No abstract provided.
Do Your Boredom And Loneliness Lead You To Live- Stream Shopping?, Min Chung Han, Anastasia Manes, Katya Guerra
Do Your Boredom And Loneliness Lead You To Live- Stream Shopping?, Min Chung Han, Anastasia Manes, Katya Guerra
Atlantic Marketing Association Proceedings
No abstract provided.
Access-Based Consumption And Identity, Ayesha Tariq, Thomas L. Baker
Access-Based Consumption And Identity, Ayesha Tariq, Thomas L. Baker
Atlantic Marketing Association Proceedings
No abstract provided.
Analysis Of Consumer Response To Online Same-Day Grocery Delivery Service: The Case Of Korea, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung
Analysis Of Consumer Response To Online Same-Day Grocery Delivery Service: The Case Of Korea, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung
Atlantic Marketing Association Proceedings
No abstract provided.
How To Increase Visibility Of Black-Owned Business: The Impact Of Sharing Minority Identity And Owner’S Photo On Consumers’ Attitude In Online Shopping, Min Chung Han
Atlantic Marketing Association Proceedings
No abstract provided.
Can You Mix Emotions For Intensity & Intention?, Kirsten Passyn
Can You Mix Emotions For Intensity & Intention?, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Charm Pricing In Real Estate: Impact By Price Segment And Market Conditions, Jason Beck, Lindsay Levine, Michael Toma
Charm Pricing In Real Estate: Impact By Price Segment And Market Conditions, Jason Beck, Lindsay Levine, Michael Toma
Atlantic Marketing Association Proceedings
No abstract provided.
Promote Nonprofit Businesses Through Generative Ai, Jianping Coco Huang, Mark J. Sciuchetti Dr.
Promote Nonprofit Businesses Through Generative Ai, Jianping Coco Huang, Mark J. Sciuchetti Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Did Covid-19 Make Professional Sales Obsolete In Business-To-Business Transactions?, Laura Robinson
Did Covid-19 Make Professional Sales Obsolete In Business-To-Business Transactions?, Laura Robinson
Atlantic Marketing Association Proceedings
No abstract provided.
Gentrification, Poverty, And Investors’ Influence On Vulnerable Populations: A Market Perspective Case Study, Doreen E. Sams, Mary K. Rickard, Aruna Sadasivan
Gentrification, Poverty, And Investors’ Influence On Vulnerable Populations: A Market Perspective Case Study, Doreen E. Sams, Mary K. Rickard, Aruna Sadasivan
Atlantic Marketing Association Proceedings
No abstract provided.
Lgbt Inclusive Healthcare Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman
Lgbt Inclusive Healthcare Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman
Atlantic Marketing Association Proceedings
No abstract provided.
Stimulus Codability And Attribute Typicality On Attitudes, Tommy Hsu, Chris Shao
Stimulus Codability And Attribute Typicality On Attitudes, Tommy Hsu, Chris Shao
Atlantic Marketing Association Proceedings
No abstract provided.