Digital Commons Network^™

A Pedagogical Road Map For Developing And Teaching An Online Mba Course Marketing Strategy, Mee-Shew Cheung, Hema Krishnan, Mina Lee

Atlantic Marketing Association Proceedings

No abstract provided.

When The Rival Shines: Consumer-Brand Identification And Its Dark Sides, Allison Smarr, Shuqin Wei, Tyson Ang

Atlantic Marketing Association Proceedings

No abstract provided.

Efforts Toward Employee Inclusion To Increase Customer Loyalty, Mario Norman

Atlantic Marketing Association Proceedings

No abstract provided.

Examination Of The Differences In Attitudes And Purchase Intentions By Forms Of Nostalgia, Montana Mcknight, Michael Levin

Atlantic Marketing Association Proceedings

No abstract provided.

The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon, Jennifer Y. Mak, Lei Ouyang

Atlantic Marketing Association Proceedings

No abstract provided.

The Drive Diaries: How Motivation Shapes Work And Performance, Christian D. Diaz

Masters Theses, 2020-current

Employee motivation remains central to organizational research, yet less is known about how employees personally experience the relationship between intrinsic and extrinsic motivation and performance. Grounded in Self-Determination Theory and Expectancy Theory, this qualitative narrative inquiry examined how employees describe their motivational experiences and their influence on workplace effectiveness. Semi-structured interviews were conducted with 3 employees across diverse industries and analyzed using thematic analysis.

Four themes emerged: (1) autonomy as a primary driver of sustained performance, (2) recognition as a reinforcing factor, (3) organizational culture as either amplifying or diminishing motivation, and (4) motivation as evolving across career stages. Findings …

The Motivation Tapes: Employee Narratives Of Leadership That Matters, Jessica Gray

Masters Theses, 2020-current

This qualitative phenomenological study explored how employees describe their lived experiences at work. The purpose of the research was to understand the relational, emotional, and developmental dimensions that shape employees’ day-to-day workplace realities and the meanings they assign to those experiences. Four participants from diverse occupational backgrounds were interviewed using semi-structured protocols designed to elicit rich, descriptive accounts of their work environments, relationships, and sense-making processes. The findings reveal that participants shared experiences of supportive and hands-on leadership, opportunities for autonomy and ownership, and moments of connection, meaning, and long-term growth. Participants also described disruptions to these experiences. The implications …

The Efficacy Of Emotional Reframing As An Intervention To Promote Adult Transformational Growth, Linda Rossetti

Educational Studies Dissertations

This study investigates the underexplored relationship between adult developmental growth and emotions. Developmental growth requires an individual to respond to self-concept instability by adopting new meaning structures and navigating oppositional emotions. This quantitative study examined the relationship between an emotional reframing intervention and perspective shifts, an indicator of developmental progression. Data collected on three college campuses in the 2024-2025 academic year revealed a strong positive relationship between the intervention and perspective shifts, as evidenced by differences in pre- and post-assessment responses within the studied population, both in aggregate and in specific use cases. The findings contribute to three academic arenas: …

The Dehumanization Of Nfl Players In The Media, Destiny D. Farley

UNLV Theses, Dissertations, Professional Papers, and Capstones

This creative thesis aims to bridge the gap in sports journalism by humanizing National Football League (NFL) players, showcasing their lives outside of sports, and exploring their nuanced relationships with the media. NFL players are objectified in the press in a variety of ways, with some common themes including coverage of drafting/trading, performance statistics, salary/contracts, and their overall celebrification. Through an episodic visual narrative podcast, the project grants autonomy back to the players by providing them with a platform to showcase their personalities, discuss media experiences, and share untold stories. This podcast series—featuring a blend of A-roll and B-roll—immerses audiences …

Student-Athlete Flourishing In Intercollegiate Athletics: A Mixed Methods Study, James Hines

UNLV Theses, Dissertations, Professional Papers, and Capstones

Comprehending the complexities associated with student-athlete well-being while competing on campus is important for both institutions of higher education and the National Collegiate Athletic Association (NCAA). Studies relating to student-athlete well-being have researched many different areas such as suicide prevention (Gross et al., 2020), mental health treatments (Ryan et al.,2018), and injury recovery (Martin et al., 2021). Few studies have examined student-athlete flourishing which focuses on helping individuals thrive and reach their greatest potential. This study employs an explanatory sequential mixed method design to examine student-athlete flourishing along with factors associated with student-athlete flourishing. Survey data (N=89) provided insight on …

Exploring Non-Native English Learners’ Attitudes Towards Ai And Online Multimedia Persuasive Opinions And The Role Of Sentiment, Zvetomira N. Svetleff

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study and various other studies use quantitative models to identify which persuasive features predict persuasiveness. Most studies in the field do not explain why participants responded as they did nor do they focus on studying adult non-native English learners also referred to as second language (L2) English learners. Despite seemingly remarkable progress on research related to how to convey persuasive messages, there has been little work related to persuasive messaging targeted at second language learners or non-native speakers. In addition, despite the increasing reliance on AI technologies and tools in language learning within educational and work settings, there has …

Exploring Practicing Registered Eeg Technologies' Opinions And Preferences Regarding Electroencephalographic Scope Of Practice Standard Forms Of Occupational Regulations, Richard A. Steer

Seton Hall University Dissertations and Theses (ETDs)

Abstract Background: Neurodiagnostic (NDT) is the study and recording of electrical activity in the central and peripheral nervous systems, it is essential for providing critical information that can aid in the diagnosis and treatment of neurological disorders. EEGs are the most frequently performed NDT procedures. The proportion of hospitalizations involving EEG use increased by 122.7% from 2003 to 2014, an average increase of 11.2% annually and continues to grow. The rate of rEEG use increased by 49.4% over 11 years (4.5% annually), while cEEG use increased by 302.3% (27.5% annually) (Bernheimer et al., 2018). Under existing law, the EEG profession …

The Making Of An Extremist: How Do We Become Someone Else’S Nightmare?, María Paula Morales

The Confluence

This article explores how ordinary people can be pulled into extremist movements and what psychological forces drive that process. It looks at three perspectives: social identity theory, which explains how group belonging shapes behavior, identity development, which shows how people searching for meaning may find it in extremist causes; and social neuroscience, which connects radicalization to brain activity linked to fear, loyalty, and moral judgement. Together, these approaches show that radicalization is not simply about ideology but about identity, emotion, and belonging. By understanding these dynamics, we can find better ways to prevent extremism and promote healthier, more inclusive communities.

Antecedents And Outcomes Of Servant Leadership: Implications For The Salesforce, James Deconinck, Andrew Carnes, Julie Johnson-Busbin

Atlantic Marketing Association Proceedings

No abstract provided.

Service And Scholarship: Lindenwood Announces 2026 Faculty Awards, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Luxury Of Entertainment: Positioning Live Events As Third Places, Kelsie T. Martin

Honors College Theses

This study examines the shift of live entertainment into a luxury commodity and its implications for social accessibility and cultural participation. Rising ticket prices, dynamic pricing models, and industry consolidation restrict access to concerts and festivals to higher-income audiences, as seen through companies such as Live Nation. This increasing trend in the entertainment industry contradicts the original purpose of live entertainment and music events as a shared cultural experience.

By incorporating Ray Oldenburg’s theory of “third places,” this research explores how live events can function as inclusive social spaces that foster community, belonging, and social connection. Using an applied case …

Composing Art For Reflexivity: Still Life Photography As A Medium For Reflexive Management Learning, Emi Makino, S. R. Aurora, Chantal Van Esch

Management Faculty Publications

Engaging in reflexive practice is crucial for both management students and professionals. Teaching the core skills of reflexivity can be difficult, however. We describe the Still Life Photo Exercise, a simple yet powerful reflexive activity grounded in art-based pedagogy. In this unconventional method for stimulating deep reflection and engaged discussion, students choose and arrange everyday objects into a work of art in line with a given theme, learning to critically reflect upon their lived experiences through creative skills, projective techniques, illustration of essence, and the physical act of making. The exercise’s versatility, its ability to draw out deep personal reflection …

The Applicability Of Artificial Intelligence In Tour Guiding: Perspective Of Sustainable Service Innovation In Tourism With Technology, Chiranjib Kumar Choudhary Phd, Aditi Choudhary

International Journal of Tour Guiding and Visitor Attraction Research

Artificial Intelligence (AI) is increasingly transforming various sectors of the tourism, travel, and hospitality industry. Among these, the role of tourist guides remains crucial, as they act as cultural ambassadors representing destinations and nations. The primary objective of this study is to explore the applications of AI in developing intelligent audio-visual tour guides and assistive devices that enhance tourists’ real-time experiences at heritage sites, tourist attractions, and places of archaeological significance. The research adopts a qualitative approach, utilising secondary data gathered from academic literature, printed and electronic resources, online databases, and expert opinions from tourism professionals. The collected data were …

Redefining Skincare For Sensitive Lives, Ashlyn G. Sierra Ms

Honors College Theses

This study outlines how a skincare company that is both ethically and effectively developed for people suffering from eczema could create accessible, affordable products as well as maintain its commitment to being inclusive. The study uses scientific data regarding eczema in order to examine why certain aspects of skin care are helpful or dangerous when it comes to individuals who suffer from eczema, in addition, it provides an assessment of current skin care product offerings that are designed for people with eczema. Using the Wise Leadership Framework, the study presents a hypothetical business plan for a new, eczema-based skin care …

Redefining Skincare For Sensitive Lives, Ashlyn G. Sierra Ms

Honors College Theses

This study outlines how a skincare company that is both ethically and effectively developed for people suffering from eczema could create accessible, affordable products as well as maintain its commitment to being inclusive. The study uses scientific data regarding eczema in order to examine why certain aspects of skin care are helpful or dangerous when it comes to individuals who suffer from eczema, in addition, it provides an assessment of current skin care product offerings that are designed for people with eczema. Using the Wise Leadership Framework, the study presents a hypothetical business plan for a new, eczema-based skin care …

Embracing Neurodiversity In The Workplace: Strategies For Human Resource Management To Foster Inclusion And Enhance Employee Well-Being, Sameer Ahmed

Online Journal for Workforce Education and Development

Abstract

Objective: This literature review examines strategies for fostering the inclusion of neurodivergent individuals in the workplace with a focus on the role of Human Resource Management (HRM). Background: Neurodiversity refers to variations in neurological functioning and includes conditions such as autism, ADHD, dyslexia, dyspraxia, dyscalculia and others. Recognizing neurodiversity as a valuable form of human diversity can enhance workplace innovation and performance. Method: A comprehensive review of the recent literature on neurodiversity in the workplace was conducted by employing qualitative analysis techniques, including thematic coding, comparative analysis, and critical reflection. Results: Key findings encompass the …

The Role Of Ceo Biases And Heuristics For Large Firms’ Innovation, Cristina O. Vlas, Radu E. Vlas

International Journal of Applied Management and Technology

Do different CEO biases affect large firms’ innovation differently, and to what extent are these effects bounded by CEOs’ heuristics? In this article, we highlight overlooked antecedents, such as the biases imposed by CEO narcissism and self-monitoring and the heuristics driven by CEOs’ motivation (regulatory foci) for certain courses of action. We found that narcissistic CEOs differ from self-monitoring CEOs when it comes to innovation. We found that, for self-monitoring CEOs, these effects are conditioned by the individuals’ underlying promotion and prevention motivation, but this is not the case for narcissistic CEOs. These findings contour our understanding of the immutability …

Green Building Certification And Global Warming: Between Environmental Performance And Greenwashing, Marcel Michalak

Student Theses 2015-Present

This paper addresses the role of green building certifications in addressing global warming. The growing trend of pursuing certificates, such as LEED or BREEAM, can be perceived as a great symbol of resilience and desire to improve the quality of our environment. Unfortunately, in the majority of cases, developers or companies use sustainable labels more as a marketing tool than a real commitment to environmental effectiveness. This paper explores whether green building certifications effectively reduce global warming and how they may serve as tools for greenwashing. Chapter One lays the foundation for why green building certifications exist and why they …

Foreign Direct Investment And Economic Growth: Assessing Mediation Role Of Financial Development.., Adam Salehe Kizigha, Ellinami John Minja, Neema Robert Towo

Business Management Review

This study examines the mediating role of financial development in the relationship between foreign direct investment (FDI) and economic growth in low financial development (LFD) economies within the SADC region over the period 1991–2020. Using panel data techniques, including fixed effects estimation with Driscoll–Kraay standard errors and an instrumental variable approach, the analysis captures both the direct and indirect channels through which FDI influences economic growth. The findings indicate that, FDI exerts a positive and statistically significant direct effect on economic growth. More importantly, the results reveal a positive indirect (suppression) effect, whereby FDI mitigates the adverse impact of weak …

Financial Outcomes Of Digital Marketing, Jaihyun Jeon

Dissertations - ALL

Digital technologies have transformed how information about firms is created, disseminated, and interpreted in the marketplace. In particular, social media and artificial intelligence (AI) have introduced new channels through which marketing-related information reaches financial markets. Consumers increasingly share product experiences and opinions on social media, while firms communicate technological initiatives through corporate disclosures such as press releases. These developments have reshaped the information environment surrounding firms and influence how investors and financial analysts evaluate firm performance. In this dissertation, I examine how digitally mediated information originating from both consumers and firms affects financial market perceptions, contributing to research at the …

Systemic Employment Discrimination And Class Actions: The Extent Of Structural Litigation In The United States And Brazil, Ricardo Jose Macedo De Britto Pereira

Dissertations - ALL

This dissertation explores class actions against systemic employment discrimination in the United States and Brazil, adopting a collective perspective that strengthens the enforcement of rights. The study also examines whether affirmative action can be implemented as a remedy without dividing groups or triggering resistance in political scenarios unfavorable to inclusive and diverse work environments. The focus is on institutional responses addressing structures of discrimination through procedural tools that advance reforms and prevent setbacks. The dissertation develops a political and legal theoretical background of collective rights, identifying unequal structures in society and pathways for reform, and examining employers’ authority, labor segmentation, …

The Paradox Of Perfection: Hidden Risks Of High-Performing Ai In Human-In-The-Loop Governance, Chen Zhong, Alper Yayla, Xueping Liang

Proceedings of the Cognitive Innovation Conference (CognoCon)

As AI systems achieve near-perfect accuracy in high-stakes decision-making domains, governance frameworks risk overlooking a critical paradox: superior AI reliability may render human oversight ceremonial rather than functional. This paper presents a theoretically grounded experimental research design to investigate Automation Complacency—the cognitive degradation of human vigilance triggered by sustained streaks of accurate AI outputs. Grounded in Dual-Process Theory and the competency trap literature, we hypothesize that consistent AI reliability shifts operators from analytical (System 2) to heuristic (System 1) processing, significantly impairing error detection when AI eventually fails. Using a simulated phishing detection task (N=200), we plan to test how …

Artificial Intelligence, Large Language Models, Ai Applications, Ai Business Transformation, Reza Vaezi

Proceedings of the Cognitive Innovation Conference (CognoCon)

This paper critically examines the prevailing approaches to AI ethics, arguing that current frameworks—focused on regulation, compliance, and risk mitigation—are insufficient for guiding increasingly autonomous and socially influential AI systems. It contends that ethical behavior in humans arises from morality that is rooted in human empathy, which AI lacks. By differentiating between morality (emotionally intuitive) and ethics (analytical and rule-based), the paper highlights the limitations of procedural ethics in AI, which operates solely in an analytical mode. The author proposes an alternative path for ethical AI through conscious empathic AI, suggesting that embedding empathic capacities could stabilize moral behavior in …

Llms Are Not The Answer Relevant Ai For Business Transformation, Christopher Simpkins

Proceedings of the Cognitive Innovation Conference (CognoCon)

AI hype is driving AI failure. Hype-driven focus on LLM-centric AI products – which in reality have few practical applications – is causing businesses to miss out on the real opportunities offered by the breadth of AI that is more relevant to their problems. In this position paper I provide a definition of AI that focuses on the kinds of problems AI can solve and a brief introduction to the broad field of AI. I then explain at a high level why LLMs fall short of their hype and always will, as a consequence of fundamental technical limitations. Within the …

When Humans Stop Thinking: Cognitive Offloading, Atrophy Risk, And The Design Of Human-Ai Intelligence, Pravinya Mandalapu, Adriane B. Randolph, Andrea Taylor

Proceedings of the Cognitive Innovation Conference (CognoCon)

As artificial intelligence (AI) systems proliferate across professional and everyday contexts, humans increasingly rely on these tools to perform cognitive tasks they once carried out internally. This phenomenon of cognitive offloading extends beyond the use of traditional aids like calendars or calculators, raising foundational questions about how deep reliance on AI reshapes human cognition itself (Risko & Gilbert, 2016). While offloading can enhance immediate task performance, emerging evidence suggests meaningful costs to memory retention, judgment quality, and creative autonomy (Burnett & Richmond, 2025; Risko et al., 2023). Drawing on seminal work by Cliff Nass and colleagues on media multitasking, task-switching, …