Digital Commons Network^™

A Study Of Impulsive Buying Behavior Of Skincare Consumers On The Garnier Brand In Tiktok Shop: Are Women More Impulsive Than Men?, Fandis Ekyawan, Iqbal Alizar Fadillah

ASEAN Marketing Journal

Manuscript type: Research Article.

Research Aims: This study examines the determinants of impulsive buying behavior among skincare consumers—specifically Garnier buyers on TikTok Shop—using the SOR framework, and tests whether female consumers show higher impulsivity than males through gender moderation.

Design/methodology/approach: An online survey of 361 consumers who had purchased Garnier products via TikTok Shop’s live streaming feature was conducted. Five livestream stimulus factors—social interaction, streamer’s style, gratification, gamification, and visualization—were modeled as predictors of perceived hedonic value (PHV), which subsequently influences impulsive buying behavior (IBB) and user stickiness (US). PLS-SEM was used to analyze direct, mediating, and moderating effects.

Research …

Shaping Egypt’S Transition To Sustainable Electric Transport: Current Policies And Future Directions, Noha A. Ragab

Theses and Dissertations

Egypt has enacted policies to promote the adoption of electric vehicles (EVs) in order to reduce their overall carbon footprint. However, the pace of transition remains limited, so the research aims to answer the following question: “How do current policies shape Egypt’s transition towards sustainable electric transport, and what additional measures can support this transition?" The study employs a qualitative analysis methodology, based on diffusion of innovation theory and conceptual framework, to analyze current policies in Egypt and identify challenges and gaps in their implementation. It also analyzes responses from 23 interviews with experts in the field, manufacturers, dealers, EV …

Leveraging Crisis Management For Minimising Brand Cancellation, Liyun Liu, Catherine Prentice, Susan Zeidan

All Works

Brand misconduct can trigger negative consumer responses and escalate into brand crises. Effective crisis management is therefore essential to mitigate such responses and enhance organisational resilience. This study investigates the impact of various crisis communication strategies on consumer engagement and subsequent brand cancellation, incorporating the mediating role of consumer engagement and the moderating influence of brand misconduct type. Two experimental studies using simple random sampling were conducted online. The findings reveal that crisis communication strategies exert significantly different effects on consumer engagement, which in turn negatively influences brand cancellation. However, the mediating role of consumer engagement varies depending on the …

The Style Of Decision: Consumer Wisdom And The Mediating Role Of The Heuristic-Systematic Model Of Information Processing In Clothes Shopping, Nourane Sakr

Theses and Dissertations

Rationality and emotions are often treated as opposing forces in decision-making. Yet what if the more productive question is not which one prevails, but how a balance between the two might be achieved? Wisdom offers precisely this kind of integrative paradigm. Wisdom is a central trait for self-development; yet, little has been explored on Consumer Wisdom from a communications perspective. The theory has been initially examining ecology principles with an extensive space in consumer behavior and marketing practices. This research approaches consumer wisdom in online fashion advertising context whilst understanding the common information processing modes; evoked by the mediation of …

The Role Of Project Managers And Pmp Principles In Improving Operational Efficiency In Healthcare Organizations, Karan Thakkar

Harrisburg University Dissertations and Theses

Healthcare organizations operate in increasingly complex, regulated, and resource-constrained environments while managing a growing volume of projects tied to digital transformation, process improvement, regulatory compliance, and infrastructure development. Despite the project-intensive nature of healthcare operations, many organizations do not formally employ trained project managers or consistently apply Project Management Professional (PMP) principles; project responsibilities are frequently absorbed by clinical or administrative leaders whose primary expertise lies outside formal project management. This qualitative study examined how the project manager role and PMP principles contribute to operational efficiency in healthcare organizations. The study was conducted as a qualitative document analysis and thematic …

Predicting Cybermindfulness With The Cyber-Health Belief Model, James Robinson, Yan Tian, Thomas Skill

Journal of Cybersecurity Education, Research and Practice

This study describes the development of a Cyber-Health Belief Model (CHBM). The health belief model (HBM) is a message strategy that is widely and successfully used in public health research [1] and has been extended into phish training. Most phish training programs assume  end users are victimized because they have insufficient information to defend themselves. While near-term training effectiveness has shown to be effective, evidence for sustained behavioral change is thin [4]-[7].  This problem indicates that the traditional approaches need to be reconsidered and that new models are needed.  Recent research suggests attentional deficits, cyber-fatigue and fatalism and a sense …

The Intersection Between Mindfulness And Cybersecurity: A Tool To Reduce Burnout And Improve Operational Effectiveness, Ivo Ricardo Dias Rosa

Journal of Cybersecurity Education, Research and Practice

Abstract: This paper offers a conceptual discussion of how mindfulness, understood as present moment awareness and deliberate attention regulation, can support cybersecurity professionals. Drawing on a narrative synthesis of workplace mindfulness, burnout, and high pressure decision making literature, we map plausible self regulation mechanisms to typical cyber defense tasks. Rather than presenting new empirical data, we develop an explanatory framework linking attention, reactivity, and recovery to decision quality, team communication, and adherence to incident playbooks. We focus on two connected outcomes: reducing burnout in roles with sustained cognitive and emotional demands, and improving operational effectiveness during critical situations such as …

Rape Pregnancies And Consequent Ptsd Resulting From The Overturn Of Roe V. Wade, Emma Lindenfelser, Yulia Garaeva, Nenette Nti-Agyemang, Ellen Davis, Anna Kabwa, Alexandra M Calaman

Binghamton University Undergraduate Journal

Prior to the 1973 Roe v. Wade ruling, access to safe legal abortions was limited and often restricted along racial, economic, and geographic lines. Nearly fifty years later, women’s health policy evolved again following the 2022 Dobbs v. Jackson Women’s Health Organization decision overturning Roe v. Wade. This court ruling decimated federal protections of abortion. This paper presents the research that the 2022 Dobbs judicial decision may contribute to and exacerbate rape-related PTSD on 1 out of 20 American who are unable to access a safe abortion after a rape-related pregnancy. Pregnant women living in conservative states that have outlawed …

Chatgpt, Where Should I Go? A Qualitative Exploration Of How Large Language Models Are Experienced As Support For Travel Planning, Mohammad Amin Kuhail, Asbjørn Følstad, Saifeddin Alimamy

All Works

Large language models (LLMs) are increasingly used for travel planning. Yet, little is known about how travellers experience and interact with such language models. This qualitative study explores how users employ LLMs to plan trips, drawing on the hedonic/pragmatic model of user experience to examine functional and affective dimensions. We collected data from 104 participants with prior experience using LLMs for travel advice through open-ended questionnaire responses. Thematic analysis revealed three key insights: (1) users value the pragmatic benefits of LLMs, such as efficiency, clarity, and confidence in decision-making, while also appreciating hedonic qualities, including inspiration, enjoyment, and authenticity; (2) …

The Perception Of Advertising Disclosures From Social Media Influencers And Its Impact On Consumers, Maria Lindquist

Masters Theses

Social media influencers play a commercial role on social media platforms such as Instagram, where sponsored content is often integrated into personal and relatable content. Content which could be considered a “normal” post by social media influencers. Sponsorship disclosures are required and regulated by the Federal Trade Commission to signal paid advertising and partnerships between Influencers and brands. Sponsorship disclosures are theorized to activate persuasion knowledge and psychological reactance, potentially reducing consumer purchase intentions. This study examined how varying levels of sponsorship disclosure affect purchase intentions, perceived authenticity, and psychological reactance among young adult social media users. Sourcing information from …

Social Innovation In The Peacebuilding Sector, Michelle Helman, Phd, Katherine Ronderos, Mariafernanda Burgos-Ariza

Peace and Conflict Studies

Social innovation is an expanding practice in the peacebuilding sector. In this article, three peace scholar-practitioners reflect on our experiences as peacebuilders and consider the utility, tensions, and possibilities for peace and social innovation in theory and in practice. We draw insights gleaned through a focus group workshop with peacebuilding colleagues and highlight three case study examples from Colombia, the Philippines, and Kenya, each demonstrating the challenges and opportunities of social innovation in the peace sector. In doing so, we offer a reimagining of- and recommended action steps to engage innovation through a collaborative, feminist design approach. This article contributes …

Towards An Inclusive Labour Market: Skills For The Future, Eva Erjavec

Economic and Business Review

In the transition to a knowledge-based society, human capital has become a key driver of economic growth, innovation, and social progress. As industries evolve and new technologies reshape labour markets, the development of future skills plays a crucial role in ensuring workforce adaptability, productivity, and long-term competitiveness. A bibliometric analysis aims to examine the importance of human capital for economic growth and the transition to a knowledge economy, synthesizing existing research and academic discussions. By systematically reviewing the literature, this paper seeks to provide insights into how skills and education contribute to sustainable economic development and social resilience. Furthermore, it …

Building Evidence For Active Work Through A Bibliometric Review Of Employee Physical Activity And Job Performance, Tamara Stanković, Alenka Slavec Gomezel

Economic and Business Review

Physical activity (PA) is widely recognized as beneficial for employee health and well-being, yet research linking employee PA to job performance remains fragmented across disciplines, outcome conceptualizations, and theoretical perspectives. Although prior systematic reviews and meta-analyses report generally positive effects of workplace PA on health-, absenteeism-, and productivity-related outcomes, they provide limited insight into how this research field is intellectually structured or how it has evolved over time. To address this gap, we conduct a comprehensive bibliometric review of the employee PA–job performance literature. Using performance analysis alongside co-citation, co-occurrence, and bibliographic coupling techniques and interpreting results through the invisible …

The Influence Of Religiosity On Financial Reporting Quality Across Countries: The Moderating Effect Of Legal Origin, Abdellatif Adem, Raida Chakroun

Economic and Business Review

This study examines the connection between religiosity and earnings quality, employing accrual-based and real earnings management as key indicators. By analyzing data from 22 countries from 2020 to 2023, the study identifies a negative correlation between religiosity and earnings manipulation, suggesting that managers in more religious environments are less prone to such practices. The robustness of these results is validated through multiple methods and alternative religiosity metrics. Furthermore, the study highlights the role of legal systems in shaping this relationship, demonstrating that managers in religious nations governed by civil law are more likely to engage in earnings management. This study …

The Impact Of Multi-Brand Promotions On Visual Distinctiveness And Consumer Choice, Melanie Isabel Paul Austin

Dissertations, Theses, and Capstone Projects

In cluttered retail environments, marketers must often decide whether to showcase a brand alone in a single-brand promotion, or alongside other brands in a multi-brand promotion. Prior research has explored the role that different retail promotions play in consumers’ choice contexts. This research explores how multi-brand promotion versus single-brand promotions impact consumers’ purchase behavior. Study 1 uses secondary scanner data to show that multi-brand promotions lead to significantly higher sales of the promoted product compared to single-brand promotions. Study 2 replicates our secondary data findings in a quasi-field study with actual choice behavior. A series of lab studies again confirm …

Technology Disruptions In Platform Ecosystems: Ai, Market Adaptation, And Digital Resignation, Eunah Cho

Dissertations, Theses, and Capstone Projects

This dissertation examines how technological disruptions reshape behavior, competition, and user response in platform ecosystems. Bringing together two studies of generative AI in digital labor market and one study of mandatory privacy disclosure in mobile app ecosystems, it argues that platform technologies do not affect participants uniformly. Instead, their effects are mediated by market structures, competitive dynamics, and platform dependence.

The first study shows that ChatGPT shifts workers’ human capital strategies by reducing investment in specialized depth while increasing skill diversity, revealing a move from exploitation toward exploration. Yet market rewards remain uneven, as workers who integrate AI with deep …

Essays On Behavioral Aspects Of Retail Operations, Ceren Gultekin

Dissertations, Theses, and Capstone Projects

This dissertation combines a structured literature review on availability signaling in retail with two analytical chapters on inventory disclosure. The literature review incorporates the design and key insights of a systematic review and identifies directions for future research. Inventory disclosure is a form of availability signaling through which retailers strategically communicate stock levels to influence consumer buy-now-or-wait decisions. To mitigate strategic purchase deferrals, retailers may share low stock to create urgency or mask high stock to prevent consumers from relying on abundance. Despite its importance for profitability, academic findings and industry practices vary widely, ranging from consistent sharing to consistent …

Experience Therapy: How Service Experiences Regulate Everyday Negative Affect, Chang Ma Ph.D., Jae Eun Park, Alei Fan, Laurie Wu

Faculty Publications

In today's fast-paced and high-pressure society, maintaining emotional well-being requires effective strategies for managing everyday negative affect. This research examines the role of service experiences in reducing negative affect and introduces experience therapy as a novel strategy for affect regulation. Through a series of studies, we assess the effectiveness of experience therapy and investigate how different service experiences—varying in levels of personal effort involvement and social involvement—contribute to negative affect regulation. The findings demonstrate that experiences requiring high personal effort and social involvement are particularly effective in alleviating negative affect, especially among emotionally stressed individuals. These effects are mediated, respectively, …

Aged 539 Internship Report: Cal Poly Rodeo Media And Marketing, Anna Grace Durham

Agricultural Education: Graduate Internship Reports

This internship report examines the role of media and marketing within the Cal Poly Rodeo Program and highlights the integration of leadership, athlete development, and strategic communications in a collegiate athletics setting. Serving as the Media Manager for Cal Poly Rodeo, the internship focused on strengthening the program's digital presence, enhancing brand identity, and increasing community engagement, particularly surrounding the 2026 Poly Royal Rodeo. Through collaboration with University Administrators, the Officer Team, sponsors, and external media partners, comprehensive marketing campaigns were developed and implemented, resulting in significant increases in social media reach, audience engagement, and ticket sales. The project included …

Digital Advertising Regulation And Consumer Protection Policy In The Uae: Ethical Challenges And Consumer Trust In The Digital Era, Harith Yas, Wided Dafri, Basma Kashmoola, Maytha Al-Ali, Omnia Salem, Ahmed Almufti

All Works

It is remarkable that the current research primarily aims to measure the extent to which UAE Consumers use various Digital Advertising Channels, as well as to evaluate e-marketing requirements and the degree of compliance in the United Arab Emirates. The Research, however, has employed a Descriptive-Analytical Approach, collecting data through a questionnaire that includes several questions targeting a sample of 150 consumers from different Emirates. The data were analyzed using SPSS and statistical method s, including complaint analysis, Interest Frequencies, and graphical representations. Our results show that social media is the most widely used digital advertising channel, accounting for 34% …

The Impact Of Artificial Intelligence And Neuro-Linguistic Programming On Candidate Assessment In Talent Acquisition, Amna Fahim

Dissertations

Digitalization in human resource management led to the implementation of Artificial Intelligence (AI) and Neuro Linguistic Programming (NLP) in recruitment practices. However, although AI and NLP were adopted globally, the empirical evidence in emerging countries, especially Pakistan, was scanty. Hence, this study investigated the impacts of individually and jointly implementing AI and NLP on candidate assessment outcomes in the telecommunications industry in Pakistan. According to the literature, this study is grounded in Technological Determinism, Machine Learning Theory, Psycholinguistic Theory, and Cognitive Behaviorism. A quantitative correlational approach was used in this study. To investigate the proposed research questions, descriptive statistics, Pearson …

Disability Employment In Côte D’Ivoire: Human Resources Managers’ Experiences And Challenges, Kinanpy Vanessa Toure

Dissertations

This study examined the critical role of human resource (HR) managers in promoting workforce integration and addressing the persistent barriers faced by people with disabilities (PWDs) in Côte d'Ivoire. Focusing on the perspectives, challenges, and lived experiences of HR managers, the research explored how inclusive workplace practices were developed and implemented within the Ivorian context. Employing a qualitative case study design, the study utilized semi-structured, scenario-based interviews and analyzed allowable public documents, specifically the Ivorian Labor Code, a relevant NGO publication addressing disability inclusion in Côte d’Ivoire, and the publicly available websites of participating organizations. This approach was intended to …

Leadership Without Assimilation: Reimagining Executive Leadership Development To Affirm Black Identity And Leadership Persistence, Nicole Monroe

Dissertations

Executive leadership development programs are often treated as race-neutral pathways to advancement, yet they frequently reflect dominant cultural norms that require leaders from marginalized communities to assimilate in order to succeed. This study examined the question: How can executive leadership development be restructured to affirm Black identity, cultural intelligence, and leadership persistence rather than require assimilation into exclusionary models? This study employs a convergent mixed-methods design, including interviews with 9 Black executive leaders and a document analysis of leadership development programs using the Assimilation Pressure Index. Findings reveal persistent assimilation pressures and identity negotiation within leadership development experiences, and document …

The Influence Of Chief Executive Officer Personality On Mergers And Acquisitions (M&A) Completion, Nikisha Alcindor

Dissertations, Theses, and Capstone Projects

In Mergers & Acquisitions (M&A), a deal is completed when it has been announced, a fully executed agreement is in place, and the target's ownership is consolidated with the acquirer. The completion of an M&A deal is vital because it is a labor-intensive process that requires a tremendous number of resources from the firm. Yet even though 39,494 deals were announced in 2025, few studies have examined the variables that influence deal completion. This dissertation examines whether the Chief Executive Officer (CEO)'s personality influences the likelihood of deal completion. CEOs typically initiate the deal and see it through to completion, …

From Campus To Community: The Role Of Higher Education In Strengthening Regional Entrepreneurial Ecosystems In Appalachia, Anne M. Montgomery

Dissertations

This study addresses a gap in understanding how small, rural liberal arts higher education institutions (HEIs) in the Appalachian College Association Entrepreneurial Alliance (ACAEA) support regional entrepreneurial ecosystems (EEs), and how, if at all, those strategies vary across Appalachian Regional Commission (ARC) county economic classifications. Using a qualitative multi-case design, the study examined 10 ACAEA institutions and drew on semi-structured interviews, site observations, institutional documents (including strategic plans), and ARC county-level economic data. The analysis produced five cross-case themes describing how these institutions support entrepreneurship: (a) strategic leadership and institutional culture, (b) experiential and embedded entrepreneurial education, (c) community-driven partnerships …

Walking The Path Of Conocimiento: Understanding And Navigating Workplace Conflict Through A Chicana Feminist Lens, Elisa A. Ortega-Schultz

Dissertations

The growing presence of Latinas in the U.S. workforce underscores the need for deeper understanding of their workplace experiences. Latinas represent one of the fastest growing segments of the labor force; however, research consistently shows that this growth is not matched by equitable access to leadership, compensation, or culturally responsive workplace environments. Latinas continue to experience persistent barriers related to pay inequity, career advancement, cultural belonging, and overall well-being.

Conflict frameworks that account for the unique experiences of Latinas are needed, as dominant approaches rooted in neutrality, procedural efficiency, and Western individualism often fail to account for the embodied, relational, …

Marketing As Practice: Resolving The Hunt-Anderson Stalemate Through Practice Theory, Stephen A. Lemay, Martin Svendsen

Journal of Applied Marketing Theory

This paper revisits methodological debates in marketing theory, tracing the progression from Sidney Levy’s work on symbolic consumption to the Hunt–Anderson empiricist–relativist debate. We argue that this debate rests on a category error: marketing has been misclassified as either a science or an interpretive discipline. Drawing on contemporary practice theory, we reconceptualize marketing as a professional practice oriented toward creating and managing exchange relationships within cultural contexts. This perspective resolves the Hunt–Anderson stalemate, clarifies the epistemological foundations of Consumer Culture Theory (CCT) and Transformative Consumer Research (TCR), and generates distinct research questions and methods. Through comparative exemplars, we show how …

“I” Or “We” In Times Of Crises: Should Marketers Use Individualist Or Collectivist Language When Times Are Tough?, Milad Hour, Golshad Parsimoghadam, Ali Jamei

Journal of Applied Marketing Theory

During the pandemic, as people dealt with fatalities, lockdowns, and the psychological impact of reduced social interactions, some marketing messages still captured significant public attention. What was the key element contributing to the success of these communications during such challenging times? This study focuses on the role of collectivism as a stress-coping mechanism included within marketing communications. Analyzing approximately 56,000 brand-generated posts on Platform X, the research examines how the use of collectivist language (e.g., we, us, etc.) relates to message likability, particularly as the pandemic nears its peak. The findings reveal that collectivist terms are positively associated with the …

Strategic Sustainability In Fast-Fashion: Consumer Responses To Green Collections, Caroline Le Bon

Journal of Applied Marketing Theory

The fashion industry has long been criticized for its detrimental environmental impact. As awareness grows, consumers acknowledge that their demand for variety at low prices has fueled the industry’s unethical practices, making sustainability a key concern for them and for companies. Although fast-fashion brands introduce sustainable collections, they continue to face criticism for prevalent greenwashing practices. Our research explores how integrating such collections into fast-fashion assortments influences consumer perception and purchase intention, depending on their involvement in both fashion and sustainability. Through our quantitative study, we find that implementing strategic sustainability through green collections alone is insufficient to convince environmentally …

Paying For Participation: Equitable Compensation Models For Community Co-Researchers, Jamie Zimmerman, Prabhneet Girn

The Foundation Review

Community-engaged research is increasingly central to philanthropic practice, yet funders rarely provide guidance for compensating community members who participate as co-researchers. This gap is especially pronounced for youth, who often face administrative, legal, and developmental constraints that complicate what “fair pay” looks like in practice.

This article presents findings from a mixed-methods comparative case study of three youth participatory action-research projects involving 44 youth ages 16–24 across varied organizational settings. Data were collected through youth surveys, focus groups, staff interviews, financial analysis, and document review.

Findings show that each model carries distinct trade-offs related to feasibility, transparency, and administrative capacity, …