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Large Language Models As Qualitative Instruments: A Review Of Ai For Qualitative Research, Luis Miguel Dos Santos Jun 2026

Large Language Models As Qualitative Instruments: A Review Of Ai For Qualitative Research, Luis Miguel Dos Santos

The Qualitative Report

This review examines AI for Qualitative Research: A Hands-On Guide for Management Scholars (Quevedo & Kuri, 2026), an open-access Palgrave Pivot volume published by Palgrave Macmillan (Cham). The book examines the methodological inflection in management and social science research, particularly with the normalization of large language models (LLMs) in writing, teaching, and qualitative data analysis. Rather than treating AI as either a substitute for interpretation or a threat to interpretivism, the authors argue that LLMs are computational tools that can be employed and audited responsibly. This book review summarizes two important parts. Part One introduces AI, natural language processing …


A Multi-Stakeholder Perception Model Of Study Tour Resources: A Grounded Theory Study, Zhao Junming, Diana Mohamad Jun 2026

A Multi-Stakeholder Perception Model Of Study Tour Resources: A Grounded Theory Study, Zhao Junming, Diana Mohamad

The Qualitative Report

Understanding stakeholders’ perceptions of study tour resources is essential for improving resource planning, enhancing program quality, and fostering more sustainable tourism practices. In this study, "study tour resources" refers to the educational, cultural, natural, and service elements, among others, that support experiential learning during organized study tour activities. This study addresses the research question: What are the key dimensions of stakeholders’ perceptions of study tour resources, and how do these dimensions interact to form a coherent perception model? Our study endeavors to construct a comprehensive perception model of stakeholders regarding study tour resources. To achieve this end, guided by constructivist …


Effects Of Workplace Hazing On The Anticipated Outcomes For Newly Hired Employees: An Integrative Review Of Existing Literature, Samuel Bangura Jun 2026

Effects Of Workplace Hazing On The Anticipated Outcomes For Newly Hired Employees: An Integrative Review Of Existing Literature, Samuel Bangura

Management Dynamics

This study analyzes the effect of workplace hazing on newly hired employees by synthesizing existing studies, with a focus on psychological well-being, job performance, and organizational outcomes. Additionally, it identifies strategies to mitigate the negative effects of workplace hazing during the onboarding process.

Background:

Workplace hazing is a pervasive yet underexamined organizational phenomenon that affects newly hired employees. Although justified as a socialization or initiation practice, emerging evidence suggests that hazing can have serious psychological, professional, and organizational consequences. Existing literature remains fragmented, with limited integrative synthesis focusing specifically on newcomers’ anticipated outcomes.

Objective:

This study aims to examine the …


Teachers’ Awareness Of Family Engagement In Multilingual Education, Sedighe Zamani Roodsari Jun 2026

Teachers’ Awareness Of Family Engagement In Multilingual Education, Sedighe Zamani Roodsari

Journal of Multicultural Affairs

This study investigated public school teachers’ awareness of family engagement as a linguistic and cultural resource for multilingual students. Multilinguals are typically described as individuals who can communicate in more than one language, with English not being their native language, and their linguistic choices are influenced by societal norms and systems (Šifrar Kalan et al., 2024; Wei, 2008). Preparing pre-service teachers to enhance opportunities for multilingual students remains a critical need in teacher education programs, as they strive to move beyond monolingual ideologies in their teaching practices (Cárdenas Curiel et al., 2024; Kim & Choi, 2020; Williams & Ewing, 2019). …


The Architecture Of Leadership And Management: Power, Strategy, And Human Judgment In Modern Organizations, Arthur King Ma Ph.D. Jun 2026

The Architecture Of Leadership And Management: Power, Strategy, And Human Judgment In Modern Organizations, Arthur King Ma Ph.D.

Management Open Educational Resources

This book is a practical and accessible guide to management theory. It connects classic and contemporary leadership frameworks to real organizational challenges. It examines how managers lead people, shape behavior, adapt to changing situations, build trust, manage systems, develop learning organizations, and guide ethical, culturally intelligent, and sustainable performance. Through theory, key principles, and applied case studies from the United States and China, the book helps readers understand how management decisions influence people, culture, strategy, operations, and long-term organizational success. Designed for students, educators, and practitioners, it shows that effective management requires more than authority or technical skill; it requires …


Client Communication Strategy Pitch Deck, Staci Thomas Jun 2026

Client Communication Strategy Pitch Deck, Staci Thomas

Generative AI Teaching Activities

Business Client Communication Strategy - Pitch Deck


How Gyms Should Use Commitment Devices: The Role Of Deposit Contracts In Attracting Consumers, Zehua Hei, Alan Morse Jun 2026

How Gyms Should Use Commitment Devices: The Role Of Deposit Contracts In Attracting Consumers, Zehua Hei, Alan Morse

Global Sport Business Journal

Amid growing health concerns, increased competition among fitness centers, and declining staff-to-customer ratios, gym operators are seeking effective ways to reduce customer attrition. Drawing on Prospect Theory, this study examines how commitment devices in gym promotions (e.g., deposit contracts and transformation challenges) influence consumers’ intentions to join a gym. Two experiments with 609 participants (Study 1 = 204; Study 2 = 405) investigated the mediating role of perceived attractiveness and the moderating role of contractual flexibility. Results indicate that membership options incorporating a commitment device were perceived as more attractive, leading to stronger registration intentions. However, this effect was observed …


Legacy Vs. Luxury: Generational Stadium Design And Fan Perceptions In Professional Sport, Joshua Greer, Tim Wilson Jun 2026

Legacy Vs. Luxury: Generational Stadium Design And Fan Perceptions In Professional Sport, Joshua Greer, Tim Wilson

Global Sport Business Journal

This study examines whether generational differences in National Football League (NFL) stadium design influence fans' evaluations of venue quality, addressing a gap in the sport management literature on the relative importance of modernization versus heritage in shaping spectator satisfaction. Drawing on the sportscape framework and environmental psychology, the study analyzes 539,660 fan-generated online reviews from across 30 NFL stadiums. Composite satisfaction scores were calculated and used to assess relationships among stadium age, capacity, and perceived quality.

Results indicate no statistically significant difference in satisfaction between legacy stadiums (opened before 2000) and new-generation venues (opened in 2000 or later). Although legacy …


Patterns In Emotional Labor Outcomes: Assessing Seasonal Cycles Of Burnout In Minor League Sport Employees, Mandy Barefoot, Mike Martinez Jun 2026

Patterns In Emotional Labor Outcomes: Assessing Seasonal Cycles Of Burnout In Minor League Sport Employees, Mandy Barefoot, Mike Martinez

Global Sport Business Journal

Burnout, characterized by emotional exhaustion, depersonalization, and reduced personal accomplishment (Kristensen et al., 2005), is a growing concern among sport employees, with research documenting high levels of emotional strain, role conflict, and turnover intentions in collegiate and professional sport settings (Taylor et al., 2019; Weight et al., 2021). Although burnout is often examined as a stable condition, little attention has been given to how the cyclical nature of the sport calendar may shape its development over time.

This study examines burnout among middle managers in minor league baseball and hockey through the lens of Affective Events Theory, exploring how seasonal …


Influences Of Transformational Leadership Mixed With Contemporary Practices Among High School Coaches: A Qualitative Exploratory Study, Kylene M. Brewton Jun 2026

Influences Of Transformational Leadership Mixed With Contemporary Practices Among High School Coaches: A Qualitative Exploratory Study, Kylene M. Brewton

Student Theses and Dissertations

This qualitative study examined factors influencing transformational leadership (TL) among high school coaches. Although previous research shows that TL improves athlete performance, emotional development, and team cohesion, little attention has been paid to how TL skills develop in secondary school sports, specifically to be used by coaching staff. Using Bass and Avolio’s four “I’s” framework—idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration—the study explored the impact of gender, coaching experience, sport coached, and mentorship on TL practices. Ten high school coaches from the mid-southern United States participated in three rounds of interviews using the Differentiated Transformational Leadership Inventory (DTLI). …


Hiring Trends In The Hotel Industry Post-Covid-19: Human Resource Professionals’ Perspectives, Anthony Liu Jun 2026

Hiring Trends In The Hotel Industry Post-Covid-19: Human Resource Professionals’ Perspectives, Anthony Liu

JWU Dissertations & Theses

The U.S. hotel industry experienced severe workforce disruption following the COVID-19 pandemic, including layoffs, employee exits, persistent labor shortages, and shifting employee expectations (Baum et al., 2020; Ghani et al., 2022; Kwok, 2022; Liu-Lastres et al., 2023). Although hotels increased wages, expanded scheduling flexibility, and improved benefits, many hotels continued to experience staffing shortages that affected recruitment, retention, operational efficiency, and service delivery (AHLA, 2024b; Aksoy et al., 2022; Ghani et al., 2022). Existing research has examined employee outcomes and organizational responses; however, limited empirical attention has been given to hotel HR professionals’ experiences and perspectives on post-pandemic hiring …


A System Dynamics Perspective Of User Adaptation: The Case Of Exoskeleton Technology, Enzo Novi Migliano Jun 2026

A System Dynamics Perspective Of User Adaptation: The Case Of Exoskeleton Technology, Enzo Novi Migliano

USF Tampa Graduate Theses and Dissertations

Technology implementation is a common occurrence in organizations to which workers must adapt. Although research on workers' technology acceptance is widely spread, research on the workers' technology adaptation process is less represented in the literature. The discrepancy in the literature permeates research on new technologies currently being implemented in organizations, such as occupational exoskeletons. As in other technologies, the variance research perspective dominates the literature on exoskeleton implementations. The current thesis aims to foster process research by formalizing the coping model of user adaptation (Beaudry & Pinsonneault, 2005) and exploring research questions regarding workers' adaptation to general technology and exoskeletons. …


Surviving And Thriving: The Indigenous Migrant, Danna Guzman-Rodriguez Jun 2026

Surviving And Thriving: The Indigenous Migrant, Danna Guzman-Rodriguez

Honors Theses

This literature and cultural study highlights the generation of children of indigenous immigrants and the relationship with their indigenous identity and culture. This unique experience is complex and encapsulates issues such as indigenous cultural survival, homogeneity, globalization, and lack of cultural identity. Exploring the Totonac community in La Chaca, Veracruz in Mexico, allows for a deeper explanation of this experience. Speakers of Totonac and other indigenous languages often migrate to countries such as the United States and carry such cultural ties with them. What happens to these ties after moving to a Western-dominated country where globalization favors English and Western …


The Lived Experience Of Inconsistent Legal Recognition: A Phenomenological Study Of Job Burnout And Moral Injury In Florida Correctional Officers, Jeffrey A. Snipes Jun 2026

The Lived Experience Of Inconsistent Legal Recognition: A Phenomenological Study Of Job Burnout And Moral Injury In Florida Correctional Officers, Jeffrey A. Snipes

Doctoral Dissertations and Projects

This qualitative transcendental phenomenological study investigates the lived experiences of Florida correctional officers (FCOs) regarding inconsistent legal recognition and the divergence between functional mandates and legislative definitions. Utilizing Dr. Jonathan Shay’s moral injury framework, this research explores how statutory marginalization functions as a precursor to burnout. A transcendental phenomenological research design was employed; 21 officers were screened using the Maslach Burnout Inventory (MBI-HSS) followed by semi-structured interviews with a nine-participant subsample.

Data analysis followed Creswell’s spiral procedures to identify themes describing the essence of these experiences. Findings suggest that inconsistent recognition as first responders catalyzes moral injury, exacerbating burnout and …


Wearable Technology For Depression Assessment: A Scoping Review Of Datasets, Ml Tlachac, Hayley K. Elsbree, Michael V. Heinz Jun 2026

Wearable Technology For Depression Assessment: A Scoping Review Of Datasets, Ml Tlachac, Hayley K. Elsbree, Michael V. Heinz

Information Systems and Analytics Department Faculty Journal Articles

As wearable technology continues to develop, wearable devices are becoming more common and being increasingly used to collect datasets for depression assessment. Documenting the collection procedures, recruitment strategies, and demographics of these datasets is important to allow for synthesis across the datasets and uncover common limitations. As such, in this scoping review, we identify 80 observational datasets collected by wearable devices through the start of 2025 that can be used for depression assessment. Of the 80 datasets, 50% used an actigraph and 47.5% used other wristbands. These wearable devices were used to collect activity, sleep, and heart rate for 87.5%, …


Adaptive Intervention Strategies In Co-Evolving Multiplex Networks: A Reinforcement Learning Approach To Real-Time Misinformation Containment, Anjali Ashokrao Bhadre Dr., Harshvardhan Prabhakar Ghongade Dr. Jun 2026

Adaptive Intervention Strategies In Co-Evolving Multiplex Networks: A Reinforcement Learning Approach To Real-Time Misinformation Containment, Anjali Ashokrao Bhadre Dr., Harshvardhan Prabhakar Ghongade Dr.

Northeast Journal of Complex Systems (NEJCS)

The growing transmission of misinformation via social media creates serious challenges to public health, democracy and social cohesion. To date, methods used to contain misinformation rely upon static representations of networks and set rules for interventions. In contrast, this study presents the first Multiplex Adaptive Reinforcement Intervention Network (MARIN), a framework for real-time adaptive intervention in the context of dynamic misinformation transmission using co-evolving multiplex networks and deep reinforcement learning. Unlike past studies that have assumed static network structures, MARIN has the ability to allow for dynamic changes in network topology as a result of both misinformation transmission and intervention …


The Dynamics Of Educational Change: A Complex Systems Perspective, Preethi Nanjundan, Lijo Thomas, Abith K. Sunil Jun 2026

The Dynamics Of Educational Change: A Complex Systems Perspective, Preethi Nanjundan, Lijo Thomas, Abith K. Sunil

Northeast Journal of Complex Systems (NEJCS)

The perception of university teachers toward educational reforms plays an important role in determining the success of changes introduced in the education sector. This study focuses on teachers’ attitudes toward change, their emotional responses, and their overall views on educational reforms. Across the world, many educational reforms have failed to achieve their expected outcomes in improving teaching practices and student learning. As education systems are highly complex, the approach toward implementing reforms has also changed over time. Some reforms are introduced gradually, while others involve major innovations within the system. Complexity theory provides useful insights and tools that help educators …


Balancing Our Capacity To Serve: A Phenomenological Exploration Of Black Women Navigating Personal, Professional, And Community Leadership Roles, Shemeka K. Brathwaite Jun 2026

Balancing Our Capacity To Serve: A Phenomenological Exploration Of Black Women Navigating Personal, Professional, And Community Leadership Roles, Shemeka K. Brathwaite

Student Theses

This phenomenological study explores the lived experiences of Black women community leaders as they navigate a balance between their professional, personal, and community leadership roles. The research design uses the theoretical frameworks of Black Feminist Intersectionality and Role Theory, specifically addressing the cultural burdens imposed by the Strong Black Woman archetype, which adds additional role strain. The study began with a questionnaire completed by 54 Black women community leaders, followed by 20 in-depth, semi-structured interviews selected from this pool. The study’s key findings are illustrated in a Black Women’s Sustainable Community Leadership Framework. Black women community leaders exude high self-efficacy, …


Where To Now With Privacy? A Systematic Literature Review With Human–Artificial Intelligence Synthesis (Slr-Hais), Moulik M. Zaveri, Ameet Pandit, Violetta Wilk, Steven D’Alessandro Jun 2026

Where To Now With Privacy? A Systematic Literature Review With Human–Artificial Intelligence Synthesis (Slr-Hais), Moulik M. Zaveri, Ameet Pandit, Violetta Wilk, Steven D’Alessandro

Research outputs 2022 to 2026

Purpose – The development of digital technologies has led to changes in how consumers perceive privacy. This systematic literature review (SLR) aims to introduce human–artificial intelligence (AI) synthesis (HAIS) as a novel methodology for extending traditional SLRs. Design/methodology/approach – A comprehensive review of the privacy literature is conducted to demonstrate the efficacy of the SLR with HAIS (SLR-HAIS) approach, using 149 articles published by top marketing journals on consumer privacy. The PRISMA approach is adopted as the organizing framework. In addition, the TCCM framework is applied in conjunction with Leximancer-driven HAIS analysis, which utilizes natural language processing techinques for thematic …


Return Dimensions And Employees’ Work Effort In Power Supply Organizations: Does Gender Really Matters?, Patrick Christopher Singogo Jun 2026

Return Dimensions And Employees’ Work Effort In Power Supply Organizations: Does Gender Really Matters?, Patrick Christopher Singogo

Business Management Review

This study investigated the effect of return dimensions i.e. tangible and intangible returns on employees’ work effort, as well as gender differences. The study was guided by Conservation of Resources Theory and Expectancy Theory, together with pertinent literature. Four hypotheses were formulated to investigate the direct effect of tangible and intangible returns on employees’ work effort and the moderating effect of gender. The study drew its sample from 171 employees at the headquarters of Tanzania Electricity Supply Company Limited (TANESCO) in Ubungo, Dar es Salaam. Respondents were stratified into managerial and operative levels, and then systematic sampling was used within …


Educating Ncaa Student-Athletes To Mitigate Social Media Risks: Results From An Intervention Pilot Program, Ksenia Power, Nataliya Bredikhina, Bomin Paek Jun 2026

Educating Ncaa Student-Athletes To Mitigate Social Media Risks: Results From An Intervention Pilot Program, Ksenia Power, Nataliya Bredikhina, Bomin Paek

Journal of Issues in Intercollegiate Athletics

With the introduction of the NCAA’s Name, Image, and Likeness (NIL) policy in July 2021, student-athletes have become increasingly reliant on social media for personal branding and monetization. However, prior research suggests that excessive social media use can negatively impact student-athletes’ well-being, highlighting the need for targeted digital literacy education. Addressing these concerns, this study designed and evaluated an online intervention, “Student-Athlete Training for Online Resilience Management” (STORM), aimed at improving student-athletes’ perceived knowledge and confidence in navigating social media-related risks. Using two waves of survey data (N = 117), the study assessed changes in perceived knowledge of social …


Online Harassment And Mental Health Among Collegiate Student-Athletes: Findings From An Ncaa Division I Conference Survey, M. Courtney Hughes, Michelle K. Demaray, Emily A. Skiba, Sarah E. Warriner Jun 2026

Online Harassment And Mental Health Among Collegiate Student-Athletes: Findings From An Ncaa Division I Conference Survey, M. Courtney Hughes, Michelle K. Demaray, Emily A. Skiba, Sarah E. Warriner

Journal of Issues in Intercollegiate Athletics

Social media is central to college athletics, yet public visibility can expose collegiate student-athletes to online harassment, a risk the NCAA has recently highlighted by documenting sizable volumes of abusive, discriminatory, and betting-related content directed at athletes and officials. This study surveyed 85 NCAA Division I student-athletes from ten universities across the Mid-American Conference and assessed social-media behaviors, online harassment exposure, depression, and anxiety. Most athletes used social media 1–3 hours/day, 78% enabled name-mention alerts, and platforms commonly used included Instagram (98.8%) and X (65.9%). Online harassment was reported via social posts (9.4%), direct messages (4.7%), and texts (3.5%), with …


Understanding Parents Perceptions Concerning Division I Student-Athlete Mental Health, Jonathan M. Casper, Jason Bocarro, Marie Amidon Jun 2026

Understanding Parents Perceptions Concerning Division I Student-Athlete Mental Health, Jonathan M. Casper, Jason Bocarro, Marie Amidon

Journal of Issues in Intercollegiate Athletics

Collegiate student-athletes (SAs) frequently underreport mental health concerns and are less likely to seek professional support compared to their non-athlete peers. Given the substantial emotional and academic support parents provide, this study examined NCAA Division I parents’ perceptions of their student-athletes’ mental health and overall well-being, as well as their awareness and perceptions of available mental health services. An online survey (N = 178) was administered across two Division I universities. Parents reported considerable concern regarding mental exhaustion, anxiety, academic pressures, and future planning. They also identified sport-specific stressors, including relationships with coaches, playing time, team dynamics, and injuries. Although …


Offline Fashion Shopping Trends: Factors Influencing Millennial And Gen Z Purchase Decisions, Muhammad Alfikri, Ma'mun Sarma, Irni Rahmayani Johan Jun 2026

Offline Fashion Shopping Trends: Factors Influencing Millennial And Gen Z Purchase Decisions, Muhammad Alfikri, Ma'mun Sarma, Irni Rahmayani Johan

ASEAN Marketing Journal

Type of manuscript: Scientific Paper

Research Objective: This study aims to identify the characteristics and behaviour of millennials and generation Z in Medan City in purchasing fashion products, and analyse the influence of various factors such as information, lifestyle, word of mouth, technology, place, promotion, product, and price on their purchasing decisions, which include aspects of product choice, quantity, and time of purchase.

Design/methodology/approach: Data was collected online using Google Forms from 350 respondents. Respondents were millennials and generation Z who had shopped in person for at least the last 3 months, and the data was analysed using …


2026-06-12 Agenda Booklet, Morehead State University. Board Of Regents. Jun 2026

2026-06-12 Agenda Booklet, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents meeting of June 12, 2026, held in Prestonsburg, which includes the meeting minutes of the meeting held on March 27, 2026.


She Believed She Could, So She Did: A Lifecycle Approach To Understanding Leadership And Self-Efficacy Development In Women Astronauts, Savanah Faith Sellars Bray Jun 2026

She Believed She Could, So She Did: A Lifecycle Approach To Understanding Leadership And Self-Efficacy Development In Women Astronauts, Savanah Faith Sellars Bray

Electronic Theses and Dissertations

This dissertation examines how women leaders develop and sustain self-efficacy, and develop as leaders, throughout their lives. Although decades of research document the barriers women face navigating leadership journeys, including the challenges described in the Women’s Leadership Labyrinth of prejudice, discrimination, and childcare issues, existing literature offers limited insight into how women actively build belief in their capacity to lead and accomplish their goals. Further, research consistently shows that women report lower leadership self-efficacy than men, even with comparable experience, yet the developmental processes that shape this gap, beginning in childhood, remain underexplored. Guided by self-efficacy research and its four …


Becoming The Phoenix: Black Women’S Experiences And Leadership Growth Through Humanized Black Feminist Action Learning, Jovan Keith Jun 2026

Becoming The Phoenix: Black Women’S Experiences And Leadership Growth Through Humanized Black Feminist Action Learning, Jovan Keith

Electronic Theses and Dissertations

This study examined the workplace learning experiences of Black women professionals in corporate leadership contexts. Leadership development programs often rely on standardized models that overlook the lived realities shaping Black women’s professional experiences. In response, this study introduced Humanized Black Feminist Action Learning, a leadership development intervention that integrates Black feminist scholarship, humanizing pedagogy, and critical action learning.

Using a qualitative case study design, the research examined a cohort of midcareer Black women professionals who participated in four facilitated learning sessions structured around workplace dilemmas. During these sessions, participants engaged in reflection, dialogue, and action as they examined workplace dynamics …


Does Customer Expectation Affect Customer Experience? - Evidence From Nigerian Hospitality Industry, Adeyemi Abdulwasiu Adebayo, Abdulazeez Alhaji Salau Jun 2026

Does Customer Expectation Affect Customer Experience? - Evidence From Nigerian Hospitality Industry, Adeyemi Abdulwasiu Adebayo, Abdulazeez Alhaji Salau

ASEAN Marketing Journal

Abstract

Manuscript type: Research Article

Research Aims: Examined the impact of consumer expectations on customer experience in selected hotels and hospitality businesses in Offa and Ilorin, Kwara State, Nigeria

Design/methodology/approach: The study employed a quantitative research approach; the study utilized a survey method to gather primary data through questionnaires. The sample size was determined using the Godden (2004) model, resulting in a total of 246 participants, 150 questionnaires were finally retrieved and inputted for data analysis after the shorting out of wrongly filled and deduction of unretrieved copies of the questionnaires. The study also used multistage sampling …


The Influence Of Perceived Value On Impulse Buying In Omnichannel Beauty Retail In Indonesia, Bella Amanda Jati, Tengku Ezni Balqiah Jun 2026

The Influence Of Perceived Value On Impulse Buying In Omnichannel Beauty Retail In Indonesia, Bella Amanda Jati, Tengku Ezni Balqiah

ASEAN Marketing Journal

This research aims to examine the influence of perceived value on both cognitive and affective impulse buying in omnichannel beauty retail in Indonesia using the S-O-R (Stimulus-Organism-Response) theory. By distributing questionnaires to 279 respondents who had shopped at Sociolla or Sephora, both online and offline, the study found that channel integration positively affects consumer empowerment, while convenience does not have a significant impact. Consumer empowerment influences satisfaction, trust, and perceived value. Additionally, trust positively impacts perceived value, but satisfaction does not show a significant effect. Perceived value affects cognitive and affective impulse buying. This study provides theoretical contributions regarding the …


Consumer Spontaneous Purchases Under Pressure! Do The Roles Of Time Pressure And Stock Pressure In Flash Sales Differ Between Hedonic And Utilitarian Products?, Anthony E. Hendra, Karto Adiwijaya Jun 2026

Consumer Spontaneous Purchases Under Pressure! Do The Roles Of Time Pressure And Stock Pressure In Flash Sales Differ Between Hedonic And Utilitarian Products?, Anthony E. Hendra, Karto Adiwijaya

ASEAN Marketing Journal

The development of the digital world has driven changes in the live streaming commerce sales method, which is a combination of e-commerce with social media live streaming features. Flash sales are one strategy that is often used in marketing a product in live streaming commerce to increase sales quickly. Time pressure and stock pressure are components of flash sales that effectively force consumers to make impulsive purchases. By causing a scarcity effect on consumers, pressure can make consumers go through a long decision-making process and make unplanned purchases. In this study, researchers used the stimulus-organism-response theory to explain the role …