Digital Commons Network^™

The Effect Of Narcissism And Contract Frame On Employee Performance In The Presence Of An Ex Ante Target, Theresa Libby, Wioleta Olczak

Accounting Faculty Research and Publications

Incentive contracts containing ex ante targets are prevalent in organizations. Although prior research indicates that contract frame has no significant impact on employee performance when an ex ante target is assigned, we provide a more nuanced view by examining the role of narcissism in this relationship. Results indicate when an ex ante target is assigned, less narcissistic employees perform better than more narcissistic employees regardless of contract frame. In addition, target difficulty plays a role. When narcissism is lower, employees working under a less difficult target perform better than those working under a more difficult target, but there is no …

Augmented, Not Replaced: The Impact Of Ai On Equity Research Analysts, Lawrence Carrea

Senior Theses

The adoption of AI tools into professional workflows has the chance to revolutionize major industries such as the financial services industry. Because equity research is a space that is heavily dependent on data aggregation, forecasting, and report generation, there is a threat of AI replacing human analysts in the next five years. The goal of this study is to determine how the adoption of AI tools will affect the equity research career field. To achieve this goal, a mixed-method approach is employed through a quantitative and qualitative survey. Results from the survey indicate that most finance professionals are already using …

Empowered Or Replaced? Ux Designers’ Perceptions Of Ai In The Workplace Through The Lens Of Self-Efficacy, Christine Lee

Executive DBA Dissertations

Designers navigate uncertainty and opportunity as artificial intelligence (AI) reshapes the UX landscape. This dissertation presents an exploratory study investigating how UX designers perceive the increasing prominence of AI in their professional work. It also applies Albert Bandura’s self-efficacy theory to organize the findings and examine how performance accomplishments, vicarious experiences, verbal persuasion, and physiological states influence their adaptation to AI. Findings indicate multiple perspectives in the sample interviewed: In this study, junior designers predominantly express anxiety over job security, while senior designers tend to embrace AI as a strategic partner that grants them a "seat at the table." Designers …

An Analysis Of Burnout In Owner-Operated Businesses, Leslie Madison

M.S. in Leadership

This project explores what professional burnout is in the context of owner-operated businesses. The topic was selected based on my own experiences of burnout in my business. After just a few years of working without boundaries, I began to feel the lingering symptoms of stress. Pushing through the stress of running a creative business on my own eventually led to a state of debilitating burnout that caused me to stop all operations and allow my business to run on auto-pilot. Results of this study show a potential beginning of modern-day professional exhaustion which dates to the 17^th century when …

Digital Transformation And The Future Of Work: Closing The Digital Skills Gap, Siu Loon Hoe

Research Collection School Of Computing and Information Systems

The purpose of this article is to discuss the near future digital technology landscape and propose several specific in-demand digital skills for organizations and individuals in the next few years. This article reviews some recent publications from representative inter-governmental, governmental, non-governmental, and commercial organizations on the rise of digital technologies and corresponding growth in digital jobs. Within this context, several specific in-demand skills are proposed by the author who has written a book on the topic of digital transformation. Rapid advancements in digital technologies continue to shape organizational practices and the future of work. To take advantage of emerging digital …

Seasonal Wages And Program Outcomes In Wisconsin’S Non-Profit Outdoor Education Industry, Michael H. Schneck

Master of Public Administration Capstone Papers

Non-profit outdoor education is an important tool that helps participants build meaningful relationships and positive perspectives of the natural world. Many non-profit outdoor education programs in Wisconsin rely on seasonal staff to fulfill the mission and vision of their programming through meaningful and tedious work. Because these staff are asked to help facilitate ideal program outcomes, it is important to analyze how seasonal wages for these roles influences staff effectiveness. This case-study analyzes the relationships between wages and program outcomes through the lens of human capital and workforce development and equity theory to better understand what most notably influences seasonal …

Culture And Sustainability: Understanding The Roles Of Values, Norms, And Cultural Tightness In Sustainable Consumption Behaviour, Sook Sum Au

Dissertations and Theses Collection (Open Access)

The past decade has seen an increased interest in environmental sustainability. Yet, few studies have examined the relationship between culture, sustainable consumption intention (SCI), and sustainable consumption behaviour (SCB). This study addresses this gap by examining the roles of values, norms and CTL in an integrative model to predict SCI and SCB. This study focuses on four types of values that are considered most relevant in environmental research (biospheric, altruistic, egoistic, and hedonic). Drawing on data from a sample across the 10 most culturally "tight" and 10 most culturally "loose" states in the US, this study applied multilevel modelling to …

Impact Of Supervisor Support And Organisational Support On Individual Employee Engagement In Environmental Organisational Citizenship Tasks, Yuen Mei Susan Chong

Dissertations and Theses Collection (Open Access)

With the rising importance of sustainability in the light of climate change challenges and the rising voices of society, government and investors (UNEP, 2024a, 2024b) as well as the recent report that 2024 was the warmest year on record (Bardan, 2025), organisational sustainability is growing in importance and can be achieved when the organisation is able to contribute to sustainable development by achieving the triple bottom line of economic, environmental and social/human performance simultaneously i.e. profit, planet and people (Boyer et al., 2016; Hart & Milstein, 2003a; Kim et al., 2016a; Spreitzer et al., 2012). The triple bottom line with …

Flow Experience In Immersive Tourism Performance: Antecedents And Tourists’ Satisfaction, Xiaoli Zhu

Dissertations and Theses Collection (Open Access)

With the deep integration of culture and tourism, immersive tourism performance has emerged as a new form of experiential consumption and has gradually become an essential vehicle for shaping destination branding and enhancing tourists’ cultural identity. By breaking the boundaries of traditional stages and integrating spatial construction, narrative mechanisms, and multidimensional interactive experiences, immersive performances create a sense of presence and immersion for tourists. This study focuses on the mechanism influencing tourists’ flow experience and satisfaction in immersive tourism performances. A theoretical model incorporating authenticity, interactivity, sense of presence, and value congruence was constructed and tested to reveal how multidimensional …

Entrepreneurial Orientation In Family Firms: The Role Of Intergenerational Dynamics, Firm Size, And External Working Experience, Wai Sam Kong

Dissertations and Theses Collection (Open Access)

Family firms are key contributors to the global economy, yet their long-term entrepreneurial sustainability remains uncertain, particularly during intergenerational transitions. While entrepreneurial orientation (EO) has been studied widely in general business contexts, the interplay between intergenerational dynamics and EO remains underexplored in family firms. This study addresses the existing gap by methodically studying how family-specific factors influence EO, thereby contributing a novel perspective to entrepreneurship and family business research. Drawing on Constructivist Learning Theory, we conceptualise EO not as a static firm attribute but as a developmental process shaped by intergenerational interactions, governance structures, and external influences. Using a multi-method …

The Impact Of Moral Courage On Peer-Reporting Intentions, Taterial A. Mcclendon

Theses and Dissertations from DePaul University

Occupational fraud remains a pervasive threat across all organizational levels, with the potential to undermine ethical standards and organizational integrity. Employees are not only central to shaping the ethical climate but also serve as critical agents in identifying and addressing unethical conduct (Brink et al., 2022). Understanding how individuals evaluate unethical behaviors such as occupational fraud through the lens of their own moral standards offers valuable insight into mitigating such misconduct.   In this context, professional moral courage emerges as a key factor, representing the willingness to uphold ethical values despite potential personal or professional risks. This study explores the role …

Who’S On First, What’S On Second An Analysis Of Major League Baseball Fans And Multiple Points Of Attachment, Ryan W. Dastrup

Theses and Dissertations

Need to write

Comparing And Contrasting Diversity And Inclusion Concepts: An Identity-Blind And Identity-Conscious Application, William Ward

Theses and Dissertations

This dissertation systematically investigates the differences between diversity and inclusion concepts. Notably, this dissertation focuses on exploring the differences between diversity and inclusion climates and recruitment messages. This paper first explores the theoretical traditions that are often applied to diversity (social identity theory) and inclusion climate (optimal distinctiveness theory) and offers guidance on why individuals may react to diversity and inclusion climates differently from the basis of these theoretical foundations. Additionally, this dissertation expands existing theory by promoting a more novel approach of differentiating diversity and inclusion through exploring their relationships with identity-blind and identity-conscious human resource practices. The first …

Athlete Decision-Making Process In The Liminality After Career-Ending Injuries, Grace Davie

Theses and Dissertations

This qualitative study explored the decision-making process of athletes in the liminal period immediately following career-ending injuries. While existing research has examined transition challenges and coping strategies, there remains a critical gap in understanding how athletes actively make decisions that shape their post-sport trajectories during this crucial period. Using Crisis Decision Theory (CDT) as a theoretical framework, this study investigated athletes' overall experience, support systems, injury severity assessment, and response option determination and evaluation during the immediate post-injury decision-making process. Key findings demonstrated that athletes' decision-making processes closely aligned with CDT's three-stage framework: assessing injury severity, determining response options, and …

Understanding Med Spa Preferences, Lee O. Brannon Iii, Tabor L. Schilling, Baily R. Trettel, Nancy B. Alden

AMTP Proceedings 2025

This study aimed to understand the key factors that influence client loyalty, determining the most effective marketing channels, and analyzing industry trends and client preferences, in order for med spas to increase their number of client bookings. Utilizing a survey, the researchers gathered data on client demographics, preferences, and behaviors related to aesthetic services. The analysis highlighted the critical elements of client retention, the impact of various marketing strategies, and the competitive landscape. By analyzing the results, the researchers provided descriptive analysis of demographic variables and client preferences. This research provided actionable insights to enhance client loyalty, attract new clients, …

Pedagogical Approaches For Marketing Ethics And Legal Issues, Ellen Raineri, Erin Brennan

AMTP Proceedings 2025

Lapses and violations in marketing ethics and law can result in employee turnover, revenue losses, decreased customer loyalty, criminal prosecution, and civil liability. Although these topics are addressed in some marketing classes, students noted insufficient coverage. Also, inadequate discussion of legal topics can stem from new regulations and faculty lacking legal acumen and experience. To supplement teaching of marketing ethics and law, eight learning activities were developed: marketing ethics audit to identify organizations’ ethical lapses, vulnerabilities, and illegal activities; deceptive marketing campaigns; podcast analysis of marketing and branding legal issues; analysis of photography privacy and property issues within a …

Life In Greece After The Financial Crisis: A Quality-Of-Life Perspective, Kylee Nicole Hynes

Senior Theses

After World War II, Greece faced economic struggles which led to its EU accession in 1981. In the following years, the use of credit increased and so did consumer debt. The global financial crisis of 2008 exposed Greece’s weak economy and caused the debt crisis. This led to multiple EU-IMF (International Monetary Fund) bailouts. This study examines how the crisis affected Greek citizens’ quality of life. This study specifically focuses on mental, physical, and socioeconomic health. Overall, mental and socioeconomic health worsened while physical health remained unchanged. All mental health indicators deteriorated with higher rates of depression, anxiety, and post-traumatic …

Integrating Consumer Behavior Theories: Understanding Modern Consumer Decision-Making, Khusbu Rahman

AMTP Proceedings 2025

This paper synthesizes recent consumer behavior research published in the Journal of Consumer Research between 2020-2024, addressing a significant gap in the consistent application of established theories across different contexts. The study examines key theoretical frameworks, including the Theory of Planned Behavior and the Stimulus-Organism-Response model, and their application in understanding modern consumer decision-making. Through a systematic literature review of 105 articles, the research highlights the complex interplay between rational and emotional factors in consumer behavior, the importance of psychological comfort and attachment in product relationships, and the role of framing and context in decision-making. The findings emphasize the need …

“Do I Stand On My Own” Or “Are We All In This Together”? The Effect Of Collectivist Marketing Messages During Challenging Times Like Pandemic, Milad Hour, Golshad Parsimoghadam

AMTP Proceedings 2025

During the pandemic, as people dealt with fatalities, lockdowns, and the psychological impact of reduced social interactions, some marketing messages still captured significant public attention. What was the key element contributing to the success of these communications during such challenging times? This study focuses on the role of collectivism as a stress-coping mechanism included within marketing communications. Analyzing approximately 56,000 brand-generated posts on Platform X, the research examines how the use of collectivist language (e.g., we, us, etc.) relates to message likability, particularly as the pandemic nears its peak. The findings reveal that collectivist terms are positively associated with the …

Exploring The Drivers Of Customers’ Willingness To Accept Chatbot Intervention In Service Recovery, Wen-Hai Chih, Kai-Yu Wang, Hope W. Banda

AMTP Proceedings 2025

This study investigates the factors influencing customers' acceptance of chatbot intervention in service recovery. Drawing on the realism maximization theory (RMT) and the service robot acceptance model (SRAM), we examine the effects of chatbot message warmth and relevance on service recovery outcomes. Our findings, based on data from 319 participants, reveal that message warmth and message relevance reduce uniqueness neglect, which in turn increases perceived chatbot artificiality and reduces perceived chatbot rapport and perceived chatbot intelligence. Perceived chatbot rapport and perceived chatbot intelligence, in turn, positively impact customers' willingness to accept chatbot intervention. The mediating roles of uniqueness neglect, perceived …

The Study Of Factors Influencing The Commercialization Of Startup Ideas, Ebadallah Yarmoradian, Zahra Saffari, Mahdi Maskani

AMTP Proceedings 2025

Commercialization of startups transforms innovative ideas into marketable products or services, addressing challenges like business model design, target market identification, investment attraction, and resource management. This study examines these challenges and highlights differences between product and service commercialization. Leveraging social and digital technologies, the research emphasizes improving communication networks, customer engagement, and process efficiency. It also explores modern technology's role in supporting nonprofit organizations and NGOs. Key findings underline the importance of technology-driven marketing, intelligent financial management, and robust communication networks. This paper offers practical recommendations for startups and nonprofits to tackle commercialization challenges effectively.

Tournament Theory – A Marketing-Oriented Examination, Ada V. Campbell

AMTP Proceedings 2025

This paper delves into tournament theory from a marketing perspective, particularly its application in sales contests and other marketing phenomena. The aim is to unravel how tournament theory elucidates wage inequality and drives individuals based on relative performance. Key insights include the pivotal role of prize structures in sales contests and the advantages of multiple-winner formats, which bolster performance. The paper also underscores the limitations and assumptions of tournament theory that necessitate attention and advocates for its integration with other theories to enhance its practical applicability.

How Do College Students’ Regulatory Focus Shape Their Behavioral Outcome Towards Institutes Of Higher Education? The Role Of Cognitive Flexibility And Social Perceptiveness, Saurabh Singh, Sarath Nonis

AMTP Proceedings 2025

Colleges and Universities across the United States are witnessing a decline in overall freshman enrollments. The latest data suggests that in 2023 there was an overall decline in enrollment of 5% among first year incoming freshman students across the country (Wood, 2024). To generate favorable attitude among current or potential students, institutions of higher education have adopted the use of social media channels for communication with students (Perera et. al., 2023). Through this paper, we address the critical question of how institutes of higher education can maximize students’ commitment, sense of belonging, as well as positive word of mouth intentions …

Systematic Analysis Of Time Use Among Older Consumers, Jack A. Lesser, Minjung Park

AMTP Proceedings 2025

The study of aging consumers is increasingly critical as global demographic shifts underscore their growing economic and societal significance. In the United States, those aged 65 and older constitute a substantial and influential segment of the population, contributing significantly to consumer spending. Despite their impact, the academic exploration of aging consumers is fragmented, with significant gaps in defining their characteristics and understanding their evolving behaviors. This research attempts to bridge these gaps through the analysis of data from the American Time Use Survey (U.S. Bureau of Labor Statistics, 2023), offering insights into the real-world activities and behaviors of different ages …

2025 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2025.

Network Analysis Of Sociotechnical Systems, Siva Kadiresan

Engineering Management & Systems Engineering Theses & Dissertations

Sociotechnical networks have become integral frameworks in the accomplishment of organizational objectives by increasingly diverse, cross-functional, and technology-enabled modern teams. In cross-disciplinary teamwork, multiple mediating and moderating factors appear to lend context to the effects of team diversity faultlines on team outcomes. In the several decades of research into teamwork from a network perspective, there has been a paucity of empirical studies that examine how team transition processes and cross-disciplinary connections influence the impact of faultlines on team performance. This study investigates the association among perceived teamwork effectiveness, transition processes, cross-functional team connections, and faultlines in the context of sociotechnical …

The Charm Of Chaos: How Disordered Displays Of Cute Objects Enhance Perceived Cuteness And Boost Purchase Intention, Ting He

Dissertations and Theses Collection (Open Access)

This study investigated how the order of display influences consumer perceptions of cuteness and their purchase intention in the growing "Cute Economy" era. Contrary to conventional visual merchandising principles, we propose that disordered displays enhance the perceived cuteness of products compared to ordered displays. Through three experimental studies, we confirmed that objects in disordered displays are perceived significantly cuter than objects in ordered ones. We further identified that perceived realness as the underlying psychological mechanism plays a mediating effect; disordered display creates an impression of realness and life-like characteristics that amplify perceptions of cuteness. In addition, our field study findings …

Exploring The Impact Of Entrepreneurship Coaching And Mentoring Models On Founder Capabilities And Business Performance, Zhixiang Wu

Dissertations and Theses Collection (Open Access)

China's current economic development faces multiple pressures, including contracting demand, supply shocks, and weakening expectations. Coupled with changes in the market environment and structural employment mismatches, entrepreneurship has become a key driver for economic growth, job creation, and the enhancement of social resilience. Against this backdrop, the impact of entrepreneurship coaching on founder development and business performance has drawn increasing attention. This study systematically explores how external coaches, through various coaching methods, frequencies, and competencies, influence entrepreneurs' growth and further improve business performance.

Based on literature review and theoretical analysis, a mediation effect model is constructed to empirically examine the …

Essays On Empirical Asset Pricing, Qi Fan

Dissertations and Theses Collection (Open Access)

My dissertation consists of three studies on how investor behavior affects the outcomes in financial markets. The first study focuses on the investors’ limited capacity on processing the complicated information transmitted through interconnected firms. The other two studies explore the investor heterogeneity on preferred time of trading, due to their personal traits or irrational judgements on the market conditions.

In Chapter 2, I focus on the return predictability across economically linked firms, due to investor limited attention. I document significant outperformance of stocks whose industry peers currently experience salient (attention-grabbing) gains, especially for those with strong social ties. The long-short …

The Impact Of Ai Usage On Employee Work Outcomes: The Mediating Roles Of Personal Control And Job Insecurity And The Moderating Role Of Ai Trust, Tiantian Wang

Dissertations and Theses Collection (Open Access)

The widespread application of artificial intelligence (AI) technology in the workplace offers significant potential for process optimization andperformance improvement. However, the psychological mechanisms throughwhich AI usage affects employee outcomes remain underexplored. To address this gap, the present study investigated a sample of 170 employees froma media company in China, utilizing a three-wave longitudinal survey design. Specifically, this study examined how AI usage influenced employee creativity and task performance improvement through two mediatingmechanisms: the enhancement of personal control in problem-solving and the elicitation of job insecurity. Furthermore, the moderating role of trust in AI inthe relationship between AI usage and job …