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Articles 1711 - 1740 of 29223
Full-Text Articles in Entire DC Network
Exploring The Obstacles And Enablers Of Female Entrepreneurs In Pakistan's Service Sector: A Pathway To Gender Equality, Social Inclusion, And Sustainability, Syed Aamir Alam Rizvi, Dr. Muhammad Azeem Qureshi Associate Professor, Dr. Junaid Ansari Associate Professor
Exploring The Obstacles And Enablers Of Female Entrepreneurs In Pakistan's Service Sector: A Pathway To Gender Equality, Social Inclusion, And Sustainability, Syed Aamir Alam Rizvi, Dr. Muhammad Azeem Qureshi Associate Professor, Dr. Junaid Ansari Associate Professor
Journal of Business & Entrepreneurship
The research investigates women's motivation, and challenges in business, focusing on gender equality and social inclusion's impact on female entrepreneurs in the service industry. This is qualitative research. Phenomenology served as the research design. The semi-structured interviews were employed for interviews from eighteen entrepreneurs after acquiring ethical approval. Thematic analysis was employed as a data analysis approach. Multiple methods assured rigor. The study's outcome addressed several themes, suggesting that Women's entrepreneurship may increase social inclusion, and gender equality, and lessen poverty. Nevertheless, Pakistani women entrepreneurs experience hurdles such as social and cultural restraints, discrimination, and gender inequities. Despite these hurdles, …
Skill Evolution In The Age Of Ai-Utilizing Text Analytics For Skill Gap Analysis To Prepare Women For Leadership Roles, Blenda G. Mutuma, Marcelline Ouma, Beth Kanyiri
Skill Evolution In The Age Of Ai-Utilizing Text Analytics For Skill Gap Analysis To Prepare Women For Leadership Roles, Blenda G. Mutuma, Marcelline Ouma, Beth Kanyiri
Communications of the IIMA
ABSTRACT
The rapid advancement of Artificial Intelligence (AI) is transforming the global workforce, presenting both opportunities and challenges for leadership development, particularly for women. As AI automates routine tasks and redefines skill requirements, there is a growing demand for uniquely human capabilities such as emotional intelligence, creativity, and strategic thinking, qualities that are inherently strong and often highly associated with women. Research indicates that women typically score higher in emotional intelligence, particularly in areas such as empathy and relationship management, which are critical for effective leadership (Goleman, 2020). Furthermore, studies by McKinsey & Company (2022) highlight that gender-diverse leadership teams, …
Women In The Construction Skilled Trades: Career Progression, Challenges, And Motivational Factors, Richard Hannah, Andrew Parzyck, Andrea Janzen, Amanda Portinari
Women In The Construction Skilled Trades: Career Progression, Challenges, And Motivational Factors, Richard Hannah, Andrew Parzyck, Andrea Janzen, Amanda Portinari
Engaged Management ReView
Women remain significantly underrepresented in the construction industry, particularly in the skilled trades. Through qualitative exploratory interviews with six women, this study investigates the career trajectories, worksite barriers, and motivational influences shaping women’s experiences in the construction skilled trades. The research is framed using Donald Super’s Life-Span, Life-Space theory and expectancy-value theory (EVT) to explore how career stages and career value affect women’s experiences. Participants described gender bias, limited mentorship, and restricted advancement opportunities as primary challenges. This study highlights the need for industry-led initiatives to increase early exposure to trades, improve mentorship and sponsorship programs, and create structured pathways …
An Empirical Investigation Into The Effect Of Brain Drain “Japa Syndrome” On Agile Practitioners Developing Healthcare Information Systems Software In Nigeria, Yazidu Buba Salihu, Julian M. Bass, Gloria E. Iyawa
An Empirical Investigation Into The Effect Of Brain Drain “Japa Syndrome” On Agile Practitioners Developing Healthcare Information Systems Software In Nigeria, Yazidu Buba Salihu, Julian M. Bass, Gloria E. Iyawa
Communications of the IIMA
Within the software engineering context, agile approaches encourage customer collaboration, iterative development, and flexibility. However, the mass exodus of highly skilled professionals, known as the “brain drain” or "Japa Syndrome," has emerged as a significant challenge, especially in Nigeria. This phenomenon has particularly impacted agile software development practitioners by undermining project continuity, knowledge transfer, and team dynamics. This study empirically examines the effect of brain drain, “Japa Syndrome,” on agile practitioners developing healthcare information systems software in Nigeria. It employed a qualitative, multi-method approach to gather empirical data from 13 agile practitioners in Nigeria’s healthcare information systems sector. The study …
Cv: Kami Tsai (Industrial/Organizational Psychology, Human Resource Management), Kami Tsai
Cv: Kami Tsai (Industrial/Organizational Psychology, Human Resource Management), Kami Tsai
Psychology Department Faculty Curricula Vitae
No abstract provided.
Impact Of Information Security Awareness Training On Knowledge, Attitude, And Behavior: A K-12 Case Study, Michael S. Robbins, Christopher Robbins
Impact Of Information Security Awareness Training On Knowledge, Attitude, And Behavior: A K-12 Case Study, Michael S. Robbins, Christopher Robbins
Journal of Cybersecurity Education, Research and Practice
Abstract— Information security breaches remain a serious threat across all sectors, often exploiting human factors rather than technical flaws. This study examines how a structured Information Security Awareness (ISA) training program influences employees’ knowledge of security policies, attitudes towards those policies, and self-reported security behaviors within a K-12 educational environment. A quantitative pre-test/post-test design was employed with 201 staff members (administrators, teachers, and support personnel) in a public school district. Participants completed the Human Aspects of Information Security Questionnaire (HAIS-Q) before and after undergoing an interactive cybersecurity training program. Statistical analysis revealed a significant improvement in information security knowledge, attitudes, …
Catching On: Work Stress, Employee Wellbeing, And The Moderating Role Of Team-Level Emotional Contagion, Aglae Hernandez Grande, Ben Farr-Wharton, Fleur Sharafizad, Simon Darcy, Mihajla Gavin
Catching On: Work Stress, Employee Wellbeing, And The Moderating Role Of Team-Level Emotional Contagion, Aglae Hernandez Grande, Ben Farr-Wharton, Fleur Sharafizad, Simon Darcy, Mihajla Gavin
Research outputs 2022 to 2026
Work stress and employee wellbeing have gained heightened attention since the COVID-19 pandemic. Until now, organizations have primarily sought to conceptualize these variables as an individual-level phenomenon; thereby neglecting the potential influence of social dynamics within the workplace. Drawing on conservation of resources and emotional contagion theories, this study examines the extent to which team-level emotional contagion moderates the impact of stress on wellbeing, factoring in multilevel effects. Data from 237 professional services employees nested within 41 teams was analyzed. The results show support for emotional contagion as a team-level moderator between individual-level work stress and employee wellbeing. The role …
Caging The Lone Wolf: The Influence Of Dichotomous Thinking And Sales Control Systems On Sales Performance And Turnover Intentions, Skyler Leonhardt, Mark Leach
Caging The Lone Wolf: The Influence Of Dichotomous Thinking And Sales Control Systems On Sales Performance And Turnover Intentions, Skyler Leonhardt, Mark Leach
Mountain Plains Business Conference
Lone wolf tendency (LWT) is defined as a “psychological state in which one prefers to work alone when making decisions and setting/accomplishing priorities and goals” (Dixon et al., 2003). Research remains uncertain about how these tendencies arise, though some salespeople appear more predisposed to exhibit them. Findings are also mixed on whether LWT enhances or undermines performance. This study proposes that dichotomous thinking (e.g., black-and-white thinking) predicts LWT and that outcome and behavioral controls function as autonomythreatening or autonomy-enhancing interventions shaping workplace outcomes, including sales performance and turnover intentions
A Simple Hope Scale Validated For Entrepreneurship, Chet Barney, Rohny Saylors, David Trafimow, Hank Strevel
A Simple Hope Scale Validated For Entrepreneurship, Chet Barney, Rohny Saylors, David Trafimow, Hank Strevel
Mountain Plains Business Conference
We resolve splintered theorization of hope by developing a more reliable and valid measure of hope for the context of entrepreneurship. Based on the received view of hope we tested the social psychological hope scale (SPHS) against our entrepreneurship-contextual simple hope scale (SHS), which is based on a definition of hope that gets at what entrepreneurs mean by hope. Our findings help develop and support SHS as having greater reliability (internal and test-retest) and validity (face, convergent, and predictive) than SPHS. The SHS helps advance entrepreneurship theory and practice by further developing the scholarly conversation regarding spiritual concepts in entrepreneurship. …
Acceptance Of Central Bank Digital Currency In Pakistan In A Modified Utaut2 Framework, Hassan Raza, Danish Siddiqui
Acceptance Of Central Bank Digital Currency In Pakistan In A Modified Utaut2 Framework, Hassan Raza, Danish Siddiqui
Business Review
This study investigates the factors influencing consumer acceptance of Central Bank Digital Currency (CBDC) in Pakistan by extending the Unified Theory of Acceptance and Use of Technology (UTAUT2) model. This study integrates Perceived Trust (T) as moderator and Shariah Compliance (SC) and Perceived Credibility (PC) as mediator to fit the model according to unique religious and socioeconomic context of Pakistan. After collecting data from 332 respondents were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The result of the study indicates that Use of CBDC is most affected by Performance Expectancy (PE), Effort Expectancy (EE) and Facilitating Conditions (FC). …
2025-10-17 Agenda Book, Morehead State University. Board Of Regents.
2025-10-17 Agenda Book, Morehead State University. Board Of Regents.
Morehead State Board of Regents Agenda Books and Meeting Minutes
Agenda booklet for the Board of Regents meeting of October 17, 2025, which includes the minutes of the meeting held on August 8, 2025.
Passenger Delight In Liminal Spaces: Uncovering The Dynamics Of Airport Airside F&B, Thorsten Merkle, Sushanta Das
Passenger Delight In Liminal Spaces: Uncovering The Dynamics Of Airport Airside F&B, Thorsten Merkle, Sushanta Das
ICHRIE Research Reports
The airport airside environment is a unique and highly consequential setting for consumer behavior, where passengers’ food and beverage (F&B) decisions are shaped by time pressure, emotional states, and spatial constraints. This study empirically validates two complementary frameworks - the CX Delightors Framework and the Airport Airside Consumption Model - in the U.S. context to deepen understanding of passenger behavior in this liminal space. Using survey data from 1,374 passengers across three major U.S. hub airports (DEN, PHX, SLC), we conducted principal component analyses to refine the original nine CX Delightors attributes into five robust dimensions: Hospitality & Ambiance, Value …
The Impact Of Big Five Personality Traits On Entrepreneurial Orientation, Moustafa Haj Youssef, Nagham Sayour, Naser Valaei, Hiba Hussein, Mostafa Harakeh
The Impact Of Big Five Personality Traits On Entrepreneurial Orientation, Moustafa Haj Youssef, Nagham Sayour, Naser Valaei, Hiba Hussein, Mostafa Harakeh
All Works
Our study explores the interplay between the Big Five Personality Traits (B5-PT) and Entrepreneurial Orientation (EO) among home and international entrepreneurs in the Middle East, focusing on Jordan, Saudi Arabia, and the United Arab Emirates. Utilizing fuzzy-set qualitative comparative analysis (fsQCA), we investigate how different combinations of personality traits influence EO in distinct entrepreneurial contexts. The findings reveal four universal configurations and four context-specific configurations that lead to high EO, highlighting the dynamic and configurational nature of entrepreneurial behaviour. For home entrepreneurs, high conscientiousness and agreeableness are key drivers of EO, reflecting a focus on collaboration and resource management within …
Like To Talk To A Supervisor: The Relationship Between Perceived Supervisor Support And Turnover Intention In Remote Call Centers In The United States, Cory Barnhart
JWU Dissertations & Theses
The goal of this study was to explore turnover intention and perceived supervisor support among remote customer service employees in the United States as no known published research exists. Turnover intention is the feeling an individual experiences up to the moment they decide to leave an organization (Mobley et al., 1977). According to Haynie et al., (2022), perceived supervisor support is an aspect of perceived organizational support that focuses on the employee’s perception of their direct leader. Remote customer service employees experience isolation and a unique stress of emotional dissonance that can be offset by training and other supervisor interventions …
Promising Practices For Increasing The Number Of Equity-Owed Lifeguards In Canada And The United States Of America, Sofia Pantano, Audrey R. Giles
Promising Practices For Increasing The Number Of Equity-Owed Lifeguards In Canada And The United States Of America, Sofia Pantano, Audrey R. Giles
International Journal of Aquatic Research and Education
Currently a shortage of lifeguards exists in Canada and the United States (US) (Frommer, 2023; Santucci, 2024), and those who are working as lifeguards often do not reflect the diversity of the communities they serve (Martinez, 2020). Increasing the number of lifeguards from equity-owed groups is a potential way of increasing the lifeguard workforce and decreasing the shortage of workers in these important roles, as well as a moral imperative. In this paper I explore challenges to and promising practices aimed at increasing the representation of members equity-owed groups in lifeguarding. I begin with an overview of lifeguarding in Canada …
Adopting Stuart Hall’S “Race, The Floating Signifier” As A Conceptual Framework Within Aquatic Research And Education, Kurt J. Cordice
Adopting Stuart Hall’S “Race, The Floating Signifier” As A Conceptual Framework Within Aquatic Research And Education, Kurt J. Cordice
International Journal of Aquatic Research and Education
During his 1997 lecture at Goldsmiths College in London, Stuart Hall, renowned for his contributions to sociology and cultural studies, offered his argument that the concept of race functions as a Floating Signifier. In this essay, Stuart Hall’s Race, the Floating Signifier is presented as a strong conceptual framework to support more accurate and effective positioning of race as an important consideration within aquatic research and education. Evidence from a range of disciplines, including historical research, is presented to establish both the importance and challenge of race within aquatic research and education. This evidence is also used to demonstrate …
Silent Signals: Human Trafficking And The Dental Professional’S Duty To Act, Pamela Zarkowski
Silent Signals: Human Trafficking And The Dental Professional’S Duty To Act, Pamela Zarkowski
Journal of the American College of Dentists
Human trafficking is a global public health and human rights crisis that includes forced labor and commercial sexual exploitation. Dental professionals are uniquely positioned to recognize signs of trafficking, as many victims encounter healthcare settings, including dental offices, during their exploitation. This article introduces the types and prevalence of trafficking, outlines legal and ethical responsibilities, and provides clinical red flags, case scenarios, and actionable strategies for screening and reporting. Myths that hinder detection are also addressed. By recognizing their ethical duty to protect vulnerable patients, dental professionals can become vital allies in the identification and support of trafficking survivors.
Digital Media, Truth Decay, And The Inversion Of Trust In Science, Nicholas Mosca
Digital Media, Truth Decay, And The Inversion Of Trust In Science, Nicholas Mosca
Journal of the American College of Dentists
Digital media enables the rapid dissemination of scientific oral health information from subject experts to the public. However, it also poses significant risks by facilitating the dissemination of misinformation and disinformation, thereby blurring the boundaries between truth and fallacy. This paper characterizes the decay of scientific truth in policymaking, characterized by increased public debate about scientific facts and a decline in confidence in science. It describes psychological mechanisms, such as confirmation bias and motivated reasoning, and social dynamics, including algorithm-driven content distribution and echo chambers, that accelerate the circulation of misleading science information. It suggests psychological interventions to counter misinformation, …
J Am Coll Dent 2025 92 1
Journal of the American College of Dentists
The Journal of the American College of Dentists (JACD) publishes scholarly articles, editorials, essays, and reflections addressing the ethical, professional, and social dimensions of dentistry. The Journal serves as a forum for advancing ethics, professionalism, leadership, and excellence within the dental community. By fostering dialogue across disciplines and perspectives, JACD provides readers with insights that encourage ethical, professional practice, lifelong learning, and service to the public, reinforcing dentistry’s commitment to advancing oral healthcare and the common good.
Cv: James Oakley (Marketing), James Oakley
Cv: James Oakley (Marketing), James Oakley
Business Administration, Marketing, and Supply Chain Management Department Faculty Curricula Vitae
No abstract provided.
Pakistan’S Experience With The Imf, 2000–2004, Ishrat Husain Dr.
Pakistan’S Experience With The Imf, 2000–2004, Ishrat Husain Dr.
Faculty Research - Talks, Speeches, & Discourse
Pakistan’s relationship with the IMF during the 2000 – 2004 period was quite unique and distinctive. Unlike the earlier eight agreements that were concluded with the IMF during 1988-99 and were never implemented beyond the first tranche release it was only in this period that two successive agreements – a nine month Stand-by Arrangement (SBA) in the year 2000 followed by a three year Poverty Reduction and Growth Facility (PRGF) were successfully completed. All the sixteen reviews by IMF staff were completed and eleven successive tranches were drawn on time without any extension or interruption. The last two tranches were …
The Self-Curating Musician: An Innovative Concept And An Intensive Learning Experience By Systemic Design Thinking, Joris Blanckaert, Ellen Loots, Saskia Westerduin, Pawan V. Bhansing
The Self-Curating Musician: An Innovative Concept And An Intensive Learning Experience By Systemic Design Thinking, Joris Blanckaert, Ellen Loots, Saskia Westerduin, Pawan V. Bhansing
Journal of Arts Entrepreneurship Education
Self-curation is an emerging notion in the artistic practice that we propose as an alternative to the questioned notion of entrepreneurship in the realm of classical music. Systemic Design Thinking (SDT) methods helped conceptualize self-curation and develop an intensive, week-long learning experience. Participants validated the self-curation concept and its five components: activating creativity, seeking uniqueness, developing a discourse, understanding the performance practice and engaging communities. Our study further highlights that rather than suffering from a tension between arts and commerce, young (performing) musicians experience a tension between the expectation of the outside world that they need to be exceptional as …
"What's A Computer?" Exploring Insurance Agents' Role In Small Business Cyber Insurance Transactions, Dalton A. Crabtree
"What's A Computer?" Exploring Insurance Agents' Role In Small Business Cyber Insurance Transactions, Dalton A. Crabtree
USF Tampa Graduate Theses and Dissertations
This mixed-methods study examined how insurance agents' role identity impacts cyber insurance transactions, addressing gaps in professional practice and academic literature. Small businesses increasingly rely on cyber insurance for protection as cyber risk continues to evolve. The study employed sequential explanatory methodology with 25 interviews across three groups: insurance agents (n=15), corporate cyber insurance professionals (n=5), and small business owners (n=5). Thematic analysis using Katz and Khan's Role Episode Model informed development of the Cyber Insurance Role Identity Scale (CIRIS), tested with 100 agents. Six themes emerged. Key findings reveal that successful cyber insurance transactions require agents to transition from …
Toxic Leadership And Employees' Silence In The Public Sector: The Mediating Role Of Emotional Exhaustion And The Moderating Effect Of Cultural Values, Zubair Ahmed Pirzada, Shoukat Ali Mahar, Naveed Ahmed Mahar
Toxic Leadership And Employees' Silence In The Public Sector: The Mediating Role Of Emotional Exhaustion And The Moderating Effect Of Cultural Values, Zubair Ahmed Pirzada, Shoukat Ali Mahar, Naveed Ahmed Mahar
Business Review
This study examines the impact of toxic leadership on employee silence in public healthcare institutions within Sukkur Division, Sindh, Pakistan. Although prior studies have mostly focused on corporate settings, little is known about how toxic leadership shapes employee silence in public healthcare systems of developing countries. This study proposes emotional exhaustion as the mediating variable and cultural value as a moderating variable for the indirect effect. The study employed a cross-sectional and quantitative design, collecting data from 255 employees working in District Health Offices, Basic Health Units, and public hospitals. Validated measurement scales were applied, and data were analyzed using …
A Meta-Narrative Of Consumer Journeys In Access-Based Consumption: A Case Of Fashion Rentals, Swapnil Saravade, Mohammad Ali Zolfagharian, Reto Felix, Lorena Garcia Ramon, Jacob Almaguer, Hazel Husne Dadanlar
A Meta-Narrative Of Consumer Journeys In Access-Based Consumption: A Case Of Fashion Rentals, Swapnil Saravade, Mohammad Ali Zolfagharian, Reto Felix, Lorena Garcia Ramon, Jacob Almaguer, Hazel Husne Dadanlar
Marketing Faculty Publications
Purpose – The current research aims to identify a meta-narrative that depicts a big picture of the consumer journey with access-based consumption (ABC). Specifically, this research reveals the points of engagement and disengagement with ABC, as well as the transitions between them.
Design/methodology/approach – A qualitative research methodology is applied wherein online reviews and blogs pertaining to Rent the Runway (RTR), an access-based fashion company that enables consumers to rent designer dresses and accessories, are analyzed. Specifically, individual textual narratives of users’ experiences with RTR are analyzed, and a meta-narrative is identified that depicts an overarching story of the …
The Role Of Employee Relationship Orientation In The Value Co-Creation – Firm Performance Link, Perry L. Parke, Prachi Gala, Pramod Iyer, Stefan Sleep, Mona Sinha
The Role Of Employee Relationship Orientation In The Value Co-Creation – Firm Performance Link, Perry L. Parke, Prachi Gala, Pramod Iyer, Stefan Sleep, Mona Sinha
Faculty Scholarship
Purpose – This paper links employees’ relationship orientation, or their sense that the organization respects their contribution, to value co-creation and overall firm performance. It also measures the effects on innovation and knowledge sharing.
Design/methodology/approach – A total of 301 US product and marketing managers participated in a survey. Measurement and structural models were evaluated using partial least squares structural equation modeling.
Findings – Main findings suggest that increased value co-creation (VCC) activity has a significant effect on employee relationship orientation. This study also finds that employee relationship orientation plays a mediating role in the relationship between VCC and firm …
Halal-Friendly Wellness Tourism In Non-Muslim Countries: Perceptions Of Muslim Tourists, Ann Suwaree Ashton, Rasmee Islam
Halal-Friendly Wellness Tourism In Non-Muslim Countries: Perceptions Of Muslim Tourists, Ann Suwaree Ashton, Rasmee Islam
International Journal of Religious Tourism and Pilgrimage
This study explores the perceptions of Muslim tourists regarding wellness-related activities while travelling in non-Muslim countries. Although halal tourism has witnessed significant global expansion, there remains a notable gap in the literature concerning the development of halal-compliant wellness products and services in destinations outside the Muslim world. Employing a qualitative methodology, in-depth interviews were undertaken with 40 Thai Muslim participants who travelled to non-Muslim countries between 2022 and 2023. The investigation centres on four primary categories of wellness activities: spa, therapy, and massage services; sports, leisure, and adventure experiences; spiritual well-being practices; and the slow food movement. The findings underscore …
Religious Reinterpretation In The Pilgrimage Experience To The Ganges River, India Of Balinese Ethnic Hindus, I Gede Sutarya, Thanakorn Chooksukhserm
Religious Reinterpretation In The Pilgrimage Experience To The Ganges River, India Of Balinese Ethnic Hindus, I Gede Sutarya, Thanakorn Chooksukhserm
International Journal of Religious Tourism and Pilgrimage
The interaction between Balinese ethnic Hindus and India in the modern era is reestablishing a connection between Balinese local knowledge with Hindu religious destinations in India. Balinese folklore mentions various holy places, including the Ganges River, which is considered part of Bali's sacred worship domain. This ceremonial tradition causes the ethnic groups to worship the Ganges and request for holy water, eliminating the need for the direct pilgrimage to the holy place. In the modern era, the tradition of seeking holy water has evolved into a driving force behind the interest in the pilgrimage to the Ganges River. This leads …
Exploring The Drivers Of Tourist Satisfaction At Religious Sites: A Study Of Lumbini In Nepal, Bhim Bahadur Khadka, Prof. Anjani Kumar Malviya, Dipak Singh Rawat
Exploring The Drivers Of Tourist Satisfaction At Religious Sites: A Study Of Lumbini In Nepal, Bhim Bahadur Khadka, Prof. Anjani Kumar Malviya, Dipak Singh Rawat
International Journal of Religious Tourism and Pilgrimage
Lumbini is the birthplace of Lord Buddha and a UNESCO World Heritage Site. As a religious destination attracting millions of tourists annually from Nepal and abroad, Lumbini offers a rich cultural and historical heritage. This study is, therefore, significant in exploring drivers of tourist satisfaction and the religious significance of Lumbini. This study employs a correlational research design and a quantitative approach to examine relationships among variables using Structural Equation Modelling (SEM). Data are collected using a survey questionnaire, yielding 403 valid responses after excluding incomplete data and outliers out of 500 returned questionnaires. Purposive sampling ensured the relevance of …
Promotion Of Religious Tourism In Pakistan Through Destination Marketing Strategies, Noor-Ul- Huda, Musa Khan, Noman Ahmed Ansari
Promotion Of Religious Tourism In Pakistan Through Destination Marketing Strategies, Noor-Ul- Huda, Musa Khan, Noman Ahmed Ansari
International Journal of Religious Tourism and Pilgrimage
The aim of this study is to identify the key factors that attract religious tourists to Pakistan and the strategies that are effective in promoting religious tourism. The paper takes a comprehensive approach to guide Pakistan’s development by evaluating international literature, focusing on religious tourism as a pivotal source of revenue. The study explores diversification prospects, aiming to equip policymakers and tourism authorities with actionable insights. This research establishes the groundwork for realising the economic, social, and cultural potential of religious tourism in Pakistan by studying marketing techniques using a qualitative methodology, examining revival approaches, and investigating cutting-edge communication technologies. …