Digital Commons Network^™

When Customers Collide Online: The Hidden Power Of Approval In Digital Service Failures, Wei Wei, Lu Zhang, Bobbie Rathjens, Sean Mcginley

Rosen Research Review

The research by Wei, Zhang, Rathjens, and McGinley reveals a surprising twist in how restaurant customers respond to online interactions after a service failure. When fellow customers chime in—either with support or mockery—their comments can dramatically shape how the original complainant feels, engages, and judges fairness. But the real game-changer? Whether the customer craves approval. Those with low need for approval react strongly to the tone of others’ comments, while high-approval seekers remain emotionally steady. This study uncovers the psychological undercurrents of electronic customerto- customer interaction (eCCI), offering fresh insights into empathy, justice, and digital engagement in hospitality.

Sky-High Expectations: How Drones And Emotions Are Reshaping Food Delivery In Africa, Frank Badu-Baiden, Weisheng Chiu, Eudora Hagan, Victor Anderson Hodibert

Rosen Research Review

The research by Badu-Baiden, Chiu, Hagan, and Hodibert unpacks the emotional, social, and psychological puzzle behind consumer acceptance of drone food delivery in Ghana. Using complexity theory and fsQCA, the study shows multiple adoption paths. Motivation, emotion, perceived risk, and social influence shape intention and willingness to pay. Positive emotions and usefulness drive interest, while privacy concerns and negative feelings hinder it. Trust and cultural context matter deeply.

Boarding By Biometrics: How Smart Technology Is Reshaping Passenger Experience, Xiaoting Chi, Frank Badu-Baiden, Seongseop (Sam) Kim, Junwei Cao, Elena-Nicoleta Untaru, Heekyoung Jung, Heesup Han

Rosen Research Review

The research by Chi, Badu-Baiden, Kim, Cao, Untaru, Jung, and Han explores how biometric boarding transforms airline travel. Using technology acceptance, agenda setting, and behavioral reasoning theories, the study reveals how ease of use, usefulness, media exposure, and attitudes shape adoption. Findings stress convenience, engagement, and targeted communication, with age and gender influencing responses. For airport managers and designers, the research offers practical strategies for secure, efficient, and passenger-centered boarding systems.

Una Student Organizations, Student Engagement Center, University Of North Alabama

Documents

No abstract provided.

Bemerge Pop Ups: Social Media Meets Sustainable Fashion, Owen Mehring, Kyla Echols, Avery Edelbrock

SPARK Symposium Presentations

Our research into the online clothing shopping industry has revealed an opportunity to mobilize the strengths of online shopping to build an in-person community. One company we researched, Poshmark, a social, peer-to-peer resale app, uses the strengths of social media to create an online community-based secondhand clothing market. However, one of the largest problems facing society today is the ease of replacing human connection with screen time in today’s world. Online shopping provides convenience, variety, and a larger reach than traditional stores do. However, the human element is often lost. Our company seeks to take the goal of Poshmark to …

Home, Health, Community, & Allyship 2025: Utahns' Awareness, Understanding, And Attitudes, Susan R. Madsen, April Townsend

Marketing and Strategy Faculty Publications

During the fall of 2023, Utah Women & Leadership Project (UWLP) researchers conducted a statewide study to establish a baseline for public perceptions related to the awareness, understanding, and attitudes about challenges that Utah women and girls face. In early 2024, we published 20 short research summaries¹ that shared the results of this comprehensive study (see Nos. 9–28). Next, in the fall of 2024, we administered this survey, with slight changes, around the state of Utah for the second time. Six comprehensive research white papers were then published on the results (see Nos. 11, 12, 13, 14, 16, and …

Inertia Versus Adaptation: Relational Resilience In Buyer-Supplier Relationships Facing Extreme Disruption, Jordan M. Barker, Anne E. Dohmen, Carlos Mena

Business Faculty Publications and Presentations

This research introduces the concept of relational resilience, which reflects the dynamic capacity of a buyer–supplier relationship to absorb external shocks and continue its core function of exchange. Guided by structural inertia theory (SIT), the research explores how relationship age, exchange volume, and multiplexity contribute to relational resilience across both stable periods and times of extreme disruption. Using a large-scale panel dataset of buyer–supplier relationships and the COVID-19 pandemic as an exogenous shock, the findings reveal that relational resilience is enhanced by all three mechanisms, but extreme disruptions lessen the protective value of relationship age and exchange volume while strengthening …

Evaluating Marketing Decision Systems Under Experimental Constraints, Vatsal Modi

AMTP Proceedings 2026

Marketing organizations increasingly rely on algorithmic decision systems to guide targeting, budget allocation, and personalization. While these systems are widely deployed, evaluating their incremental impact remains challenging when traditional experimentation approaches, such as geo-based or large-scale randomized tests, are infeasible due to operational, regulatory, or interference constraints. This study examines how marketing decision systems can be rigorously evaluated under such conditions. Drawing on recent advances in causal inference and marketing analytics, we develop a decision-centric evaluation framework that integrates synthetic control methods, quasi-experimental designs, and incrementality diagnostics to approximate counterfactual performance. The framework emphasizes methodological transparency, robustness checks, and practical …

International College Athletes’ Perceptions Of Nil And Its Impact On Their Experiences: A Theory Of Capital Approach., Jessica K. Brougham, Rebecca M. Achen

Journal of Athlete Development and Experience

The name, image, and likeness (NIL) policy altered the landscape of college sports and provided college athletes with new opportunities to monetize their talents and personal brands. However, while the NCAA stated that all athletes would be able to participate in NIL deals and be compensated for the use of their NIL, international college athletes (ICAs) soon discovered they were restricted from participation while located in the U.S., due to their student visa status. Through nine semi-structured interviews of current and former ICAs we identified themes related to Bourdieu’s theory of social capital and Bauder’s theory of citizenship capital that …

Young Professionals As Catalysts: Driving Innovation And Organizational Growth, Dolan Mcmillan, Kusai Contractor, Ryan Delves

Purdue Road School

Today’s young professionals (YPs) enter the workforce fluent in AI and digital tools, bringing fresh insight that reshapes how organizations make decisions and deliver projects. This session will explore how YPs apply classroom-taught technologies to real-world challenges—leading pilots, influencing business strategy, and fostering inclusive cultures. Through the lens of Organizational Citizenship Behavior, we’ll examine how YPs’ voluntary efforts—rooted in community, collaboration, and curiosity—are redefining innovation, leadership, and organizational growth across the transportation industry.

Explaining Variability In Employee Perceptions Of Hr Practices In Strategic Hrm Research: An Integrative Review And Future Outlook, Jeske Van Beurden, Susanne Beijer, Kaifeng Jiang, Karina Van De Voorde, Anthony Nyberg

Faculty Publications

Employee perceptions of human resource (HR) practices have become a central focus in strategic human resource management(HRM) research due to their impact on individual and organizational outcomes. Recent studies highlight the importance of un-derstanding how these perceptions are formed, what they encompass, and why they vary across employees. This special issue ofHuman Resource Management aims to advance this evolving area of research by focusing on variability in employee perceptionsof HR practices. We review the current literature on employee perceptions of HR practices, including (1) theoretical and concep-tual clarity of the employee perceptions of HR practices construct, (2) antecedents of these …

Understanding The Rising Popularity Of (Un)Religious Pilgrims: Belonging Without Believing, Gregory Smith

International Journal of Religious Tourism and Pilgrimage

While researchers are in agreement about the positive relationship between spiritual activities (SAs) and mental health (MH) among the general population, the relationship between spiritual tourism (ST) and MH, particularly among young adults, is yet to be adequately investigated. As such, important questions regarding the status of religion in the contemporary world can be addressed through the study of current pilgrimage trends. A ‘pilgrimage boom’ is occurring in Britain and other parts of the global anglosphere (Williams, 2020 & O’Keeffe, 2022). Yet, many of these modern pilgrims do not identify with established religious categories (i.e., Christianity). Significant gaps in our …

The Stars That Fall At Our Feet: Personal Reflections On The Serendipity Of Liminality In Pilgrimage, Ian Palmer

International Journal of Religious Tourism and Pilgrimage

I was not familiar with the concept of liminality before walking the Camino de Santiago (Camino Français) for the first time in 2000. ‘Liminal’ is a Latin word for a doorway. It is the ‘threshold’ or, literally, ‘the-rush-hold’. This paper explores liminality as an in-between space when we are no longer ‘here’ but not yet ‘there’. It is a time when we can take stock, review, remember, and re-frame. That’s a gift of pilgrimage; away from the familiar, away from routines and day-to day responsibilities: an in-between time. Link to this the feelings that come with serendipity and the liminality …

The Migrant As A Pilgrim: Decolonising Identity And Belonging, Susan Nemec

International Journal of Religious Tourism and Pilgrimage

This paper responds to pilgrimage scholar George Greenia’s assertion that meaningful intersections exist between pilgrimage and various forms of displacement, such as migration or involuntary exile due to famine, war, or political unrest. Greenia proposes that vulnerable, displaced individuals might find shelter, both conceptually and emotionally, within the framing of pilgrimage. By extending concepts of pilgrimage, it can be understood as a deliberate and intentional journey, simultaneously emphasising the transformative potential inherent in migratory movement. By adopting a working definition of pilgrimage as ‘any form of travel that is intentional, purposeful, or transformative,’ the paper considers how migrancy, particularly within …

The Goshuin Journey: Sacred Seal Pilgrimage In Contemporary Japan, Nachika Kaneko, John Shultz

International Journal of Religious Tourism and Pilgrimage

Goshuin (御朱印), red stamps accompanied by calligraphic inscriptions obtained at Shinto shrines and Buddhist temples, have become a universal and critical element of sacred site visitation in Japan. Their collection represents perhaps the most widespread form of pilgrimage in contemporary society. Seal-oriented pilgrimages, known as goshuin meguri (御朱印巡り), are typically free-form and self-directed, and this practice entered a nationwide boom that appears to have peaked around 2019. Despite its popularity, goshuin pilgrimage has received only limited—and often speculative—scholarly attention, with little reliance on empirical data. Kinjoji Temple (金城寺), a Shingon Buddhist temple in Toyama Prefecture, is known for offering a …

Pandemic Challenges: Resource-Based Strategies In The Black Belt Region, Valencia D. Winston

College of Business

From 2019 to 2021, the COVID-19 pandemic disproportionately affected rural small businesses in Alabama and Mississippi's Black Belt Region. Rural communities in the Black Belt face a number of significant economic and structural barriers, such as historic lending inequities, generational poverty, and a lack of access to capital and mentorship, compounded by unreliable broadband and fiber optic connectivity. This study utilizes the resource-based view (RBV) to explore how businesses leverage their assets for success. The research has three main objectives: to determine if the distribution of the Payroll Protection Program (PPP) loan was equitable across demographics, to investigate whether demographic …

Everyone Works On The Sustainability Team: Power Structures And Brand Communication In Sustainable Consumption, Sofia Johansson

USF Tampa Graduate Theses and Dissertations

In response to growing concerns about the way in which consumption practices negatively degrade the environment and contribute to climate change, this thesis explores the role in which brands may counteract this. There are two significant issues pertaining to environmental marketing: (1) current efforts to promote green consumerism, through which consumer brands market products as “eco-friendly” with only marginal reductions in climate impact and misleading labels, are insufficient in mitigating climate change. (2) Additionally, this kind of consumption is unjust, whereby it is marked up in price, limiting access to merely individuals in higher income brackets. Given the insufficiencies of …

Application Of Open-Source Small Large Language Models For Finance Report Analysis, Tue Vu, Mark Austin, Marcel Tuijn

SMU Data Science Review

The rapid integration of generative AI in finance introduces both opportunities and challenges, particularly when analyzing sensitive data such as Securities and Exchange Commission (SEC) filings. This study investigates the use of open-source Small Large Language Models (SLLMs), deployed locally through the Ollama and LangChain frameworks, combined with Retrieval-Augmented Generation (RAG) for extracting financial insights relevant to index performance and reporting quality. Two key objectives guide this work: (1) benchmarking multiple open-source SLLMs for sentiment analysis, multiple-choice reasoning, and financial question answering, and (2) assessing the feasibility of locally deployed SLLMs for domain-specific financial queries. A standardized set of 50 …

Dr. Travis Mcmaken Named College Of Arts And Humanities’ Dean, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2026-03-10 University Graduate Committee - Course Proposal For Soc 631, Morehead State University. Faculty Senate., University Graduate Committee.

Faculty Senate Records

Course proposal for SOC 631 Health Structures and Behavior submitted to the University Graduate Committee on February 6, 2026 and approved on March 10, 2026.

Building Competence And Confidence Through Experiential Learning: A Case Study Of The Bengal Triathlon, Caroline E. Faure Edd; Atc

The COSMA Journal

This descriptive case study examines the perceived effectiveness of the Bengal Triathlon, an experiential learning (EL) activity integrated into a sport management course at Idaho State University. Drawing on student reflections over three years, the study highlights how this experience enhanced students’ confidence and skills in planning and managing sport events, particularly in high-pressure areas such as risk management, event logistics, and customer service. Despite participation being a course requirement, a noticeable shift in student attitudes was observed. Students moved from seeing the event as a mandatory task to taking full ownership, driven by increased motivation and enjoyment. This case …

Candidate Generative Ai Use In Pre‐Hire Employment Assessments: Self‐Reported Incidence And The Impact Of Warnings, Chet Robie, Timothy G. Wingate, Nataliya Baytalskaya, Hilary Butera

Business Faculty Publications

The rapid rise of generative artificial intelligence (GenAI) poses new challenges for the validity and fairness of pre‐hire employment assessments. Across two applied studies using large applicant samples completing a standardized pre‐hire assessment (which includes both cognitive and non‐cognitive components), we examined the self‐reported incidence of GenAI assistance, and the impact of warning statements designed to deter such behavior. In Study 1 (N = 5675), conducted in Q3 2024, fewer than 3% of applicants reported using GenAI, though up to 19% reported using GenAI in combination with algorithmic resources (e.g., search engines). All three warning statements (consequences, educational, and reasoning) …

Human-Ai Collaboration In Marketing Brainstorming: A Meta-Analytic Investigation Of Implementation Approaches And Creative Outcomes, Michael Michaels

USF Tampa Graduate Theses and Dissertations

Marketing organizations face intensifying pressure to sustain creative output while managing constrained resources and accelerating digital content cycles. The integration of artificial intelligence into marketing brainstorming processes presents a promising response to this challenge; however, prior to this investigation, no comprehensive quantitative synthesis had established the overall effectiveness of human-AI collaboration in marketing creativity contexts or identified optimal implementation strategies.

This dissertation presents a systematic meta-analytic investigation of AI-enhanced brainstorming effectiveness in marketing contexts. Following PRISMA guidelines, 42 independent empirical studies (N = 2,166 participants) published between 2018 and 2025 were identified across four primary academic databases, coded for implementation …

Analysis Of Student Satisfaction With The Ppg Student Registration Process At Universitas Negeri Malang Using The Servqual And Delone & Mclean Models, Dedi Prestiadi, Darmawan Satyananda, Dedi Tiarno

Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan

This study aims to analyze student satisfaction levels with the Teacher Professional Education (PPG) registration system at Universitas Negeri Malang using an integration of the SERVQUAL and DeLone & McLean models, as well as to develop a strategy for Continuous Quality Improvement (CQI) using Plan-Do-Check-Act (PDCA) cycle. This study uses a descriptive quantitative approach with 10,701 student respondents from three registration stages (BGT 1, Kemenag, and BGT 2). The data collection instrument is a 1–5 Likert questionnaire covering three main aspects: requirements, process, and registration application. Data analysis was conducted through validity and reliability tests, multiple linear regression, and Principal …

The Role Of Pet-Parenting Attitudes In Shaping Consumer Behavior Toward Preventive And Wellness-Oriented Pet Care, Jin Hua Jian, Chee Vui Wong, Jiangwei Yang

Jesselton Journal of Educators and Scholars

The increasing tendency to view pets as family members has transformed consumer behaviour in contemporary pet care markets, particularly in relation to preventive and wellness-oriented consumption. This study examines how pet-parenting attitudes shape consumer decision-making and expenditure on preventive pet care in an emerging urban context. Grounded primarily in Consumer Culture Theory, with the Theory of Planned Behavior as a supporting lens, the study adopts a quantitative approach using survey data collected from 400 urban pet-owning households. The findings indicate that pet-parenting attitudes exert a significant positive influence on preventive and wellness-oriented pet care expenditure. This influence operates both directly …

Examining Factors Associated With Higher Percentages Of Women In Executive Leadership Positions In College Sport, Kelly Jean Brock

USF Tampa Graduate Theses and Dissertations

The underrepresentation of women in executive leadership roles within intercollegiate athletics remains a persistent issue despite decades of progress in gender equity following the passage of Title IX. The purpose of this study was to examine the institutional and organizational factors associated with higher percentages of women in executive leadership positions within NCAA Division I Football Bowl Subdivision (FBS) athletic departments. Specifically, this research investigated whether institutional characteristics, such as athletic department budget size, the gender of the athletic director, the gender of the university president or chancellor, and institutional commitments to diversity, equity, and inclusion were associated with the …

Influence Of Digital Out-Of-Home Advertising On Intention To Purchase Green Products, Michael Humbani

The African Journal of Information Systems

This study investigates the impact of digital outdoor (out-of-home) advertising on environmental product knowledge and environmental concerns, aiming to promote green purchase intentions. The investigation is grounded in the Stimulus-Organism-Response model. Data were collected through a self-administered online questionnaire completed by 274 adult consumers. Using structural equation modelling, the findings indicate that informativeness, credibility and incentives have a positive effect on environmental product knowledge. Of these, only informativeness and credibility were significant predictors of environmental concern. Furthermore, environmental product knowledge was found to significantly influence green purchase intention, but environmental concern had no significant influence. From a theoretical perspective, this …

Applying Means–End Chain Theory To Online Buying And Understanding Consumers' Motivation To Disclose Private Information, Brikena Berisha, Maja Konečnik Ruzzier

Economic and Business Review

The purpose of this study is to define and understand the motives that influence consumers’ decisions to disclose personal data online. Using means–end chain theory as the main theoretical framework, 10 in-depth interviews conducted through soft laddering revealed how both utilitarian and hedonic motivations jointly shape disclosure behavior. The findings show that these motivations interact, demonstrating that data disclosure is driven not only by functional considerations but also by emotional and experiential factors embedded in consumers’ value systems. The study concludes that motivation plays a central and multifaceted role in online data disclosure decisions.

Workforce Participation In Northeast Kentucky: A Qualitative Documentary Study, Timothy A. Gibbs

Morehead State Theses and Dissertations

A capstone submitted in partial fulfillment of the requirements for the degree of Doctor of Education in the Ernst and Sara Lane Volgenau College of Education at Morehead State University By Timothy A. Gibbs on March 2, 2026.

Leveraging Csr To Buffer Brand Challenges During Crises: A Saudi Arabian Perspective, Nouf Alrayes, Abdullah Alhidari

Journal of Marketing and Consumer Behaviour in Emerging Markets

Crises, such as economic downturns or global health pandemics, pose significant business challenges. Engaging in CSR initiatives that contribute to societal well-being can help mitigate the negative consequences of crises, reinforce customer gratitude, and minimize corporate hypocrisy. CSR is critical in shaping a company’s accountability and ethical responsibilities. Consequently, there is an opportunity for the firm to see the role of CSR and how it affects customers’ responses and attitudes during any difficult situation. Drawing upon attribution theory and the customer gratitude reciprocity cycle, a conceptual framework was developed to test the impact of CSR on the variables: corporate hypocrisy, …